Seriously in Business: Brand + Design, Marketing and Business – Details, episodes & analysis

Do you ever find yourself stuck in the loop of making things perfect before you share them? You're tweaking that design for the 273rd time, or you've got an idea for a course but just can't seem to finish it to absolute perfection? If you nodded along furiously, this episode is for you!

We're dropping into the world of perfectionism and how it might be holding back your business.

Spoiler alert: perfectionism can stifle creativity and slow your progress to a crawl! I’m sharing some real-life examples from my own journey and giving you actionable tips to break free from the perfectionism trap.

We’ll chat about:

• The real reasons behind perfectionism and how it's killing your productivity
• The negative effects of over-perfecting everything, like wasted time and missed opportunities
• How to set timers and get accountability buddies to keep you on track
• Celebrating progress instead of waiting for perfection

So, grab a cup of tea, sit back, and let’s get you past those perfectionist tendencies and toward a more productive, creative, and successful you!

Ready to design your brand together? Join my DIY Brand and Design course! Doors now open: https://whitedeer.com.au/diy-dmb

Gravity timer: https://www.becstewart.net/products/productivity-timer-cube-1 (Use the code JACQUI10 for 10% off - not an affiliate, I just got you a code!)

Ever wondered how to make a membership model work like magic in your business? Get ready for an exciting episode where I chat with the incredible Leonie Dawson. She's figured out the code to success and is ready to share her secrets, all while working only 10 hours a week!

Leonie has created a hugely successful membership, the Brilliant Biz & Life Academy, boasting around 5,000 members and generating a jaw-dropping $11-12 million! She'll let you in on the wonders of the membership approach: offering massive value, creating from joy, and skipping the stress of constant launches. Plus, we'll dive into how aligning your membership with your personality and strengths can lead to phenomenal success.

So, if you're dreaming of building a thriving membership or simply want to optimize your business hours for maximum joy and productivity, this episode is packed with the insights you need. Tune in and get ready to be inspired by Leonie Dawson’s magical membership journey!

ABOUT LEONIE:

Leonie Dawson is an internationally best-selling author of the 2024 My Brilliant Year workbooks (formerly known as the Goal Getter workbooks) which have been used by over 500,000 people worldwide.

A multi-passionate entrepreneur, Leonie has generated over $14 million in revenue while only working 10 hours a week. Leonie has been recognised for her business acumen by winning Ausmumpreneur’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards.

Leonie has spent the last 10 years living in some of the most beautiful places around Australia. She currently lives with her two daughters and husband on the Sunshine Coast.

GET IN TOUCH:

Website: https://leoniedawson.com/

Podcast: https://leoniedawson.com/podcast/

Ever wondered how creating a simple quiz can skyrocket your business leads? Well, let me take you through the journey of creating my own quiz and how it amassed over 2,000 leads for my business!

In this episode, I share my step-by-step process from creating the quiz, the pitfalls I encountered along the way, and the strategic approaches that finally made it a roaring success. We'll talk about the importance of making your audience feel known, how to tailor your quiz to connect with them, and why a solid funnel is the key to success.

I'll also offer tips on keeping the quiz fun and engaging, making it a breeze for your audience to relate to your brand while feeling excited about their results. And hey, we'll even chat about promoting your quiz with some nifty marketing tactics!

So, if you're ready to ramp up your business leads in a creative and engaging way, join me on this episode to unlock the power of quiz funnels! Trust me, the potential is limitless, and I can't wait to spill the beans with you!

Want to try the quiz platform I use and recommend? Here's my affiliate link (obviously only sharing link to products I believe in!): https://get.tryinteract.com/f7vnhupludam

Oh and want to check out my quiz for yourself? Here's the link: https://whitedeer.com.au/quiz

Why do you need to think like a designer when you're NOT a designer?

Well, if you're doing any of your own biz graphics you are YOUR designer and thinking like one will help the process be so much quicker, enjoyable and fail safe.

When I teach design to small business owners I use my White Deer Framework, it's split into 3 pillars but today I want to share with you the "Attitude" pillar. It sits in the middle between "Clarity" and "Content" and is arguably one of the most important parts of the process.

Attitude asks: "How can I think like a designer?"

We cover:

Demystify designer details:

1. Learn principles
2. Learn Canva
3. Learn file types

Cultivate communication:

1. What message are you trying to communicate?
2. How can you use colour, fonts, imagery, style to support your message?
3. How can you use text to make your message clear?

Grow your confidence:

1. Feeling excited to create helps inspiration to flow
2. Getting confident (and quick) at using Canva
3. Enjoying the process equals less burnout

Every small business owner thinks that it won't happen to them.

But the truth is, hacking is on the rise!! And if you're like me [until now] you've had your head in the sand crossing your fingers it'll all be okay.

But did you know: even though a hacker isn't getting that much if they hack you... they can hack more of us quickly because our businesses are not secure so, it's still worth their time and you and I are so at risk!

Thankfully, my guest, Caitriona specialises in helping small businesses stay safe and we chat in this podcast episode what hacking can look like right now and actions you should take to be safe.

CaIT is passionate about protecting small businesses from hackers, CaIT is on a mission to educate businesses and our community to understand the risk of cyberattacks.

The stakes of a cyber-attack are at an all-time high, yet CaIT believes that taking small steps to improve your online security will decrease your chances of getting hacked.

With years of experience working with businesses of all sizes and across many industries, she strongly understands business operations and what is required for business growth. She applies this knowledge when devising and implementing tech solutions that will securely assist with business growth.

Follow CaIT on Instagram here: https://www.instagram.com/cait_cybersafe/

If you watch my Instagram Stories you'll know that each day I share a screenshot of a message my nana, Shirley, has sent me with a pearl of wisdom for the day.

So, in this episode I read out a couple of good ones to inspire you - short, sharp and powerful!

Plus, I experiment with some sound effects... Not sure if that's a good thing or a bad thing!

Enjoy, and let these nuggets spur you on!

Rebranding your business is a BIG deal and shouldn't be done on a whim.

But sometimes we get sick of our brand, or it feel really outdated...

So when is it RIGHT to rebrand?

In this episode I cover 5 questions to ask yourself to know if it's time for you biz to get a new look.

1. Am I just bored? Or is it really time?
2. Is what I'm doing the same as when I started?
3. Is my niche still the same as when I started?
4. Do I feel like this is holding me back? Do I feel embarrassed?
5. Do I have a full brand? Can I just add to it rather than rebranding?

Listen now to find out what these questions mean for your business. And happy rebranding or NOT rebranding!!

If you'd like some help rebranding, you can work with me in 1 of 3 ways!

1/ Let me teach you in DIY Design My Biz!

2/ Rebrand together in The Co+Creation Club!

3/ Work with me in the One:One Rebrand Experience.

I LOVE scrolling my socials and seeing business owners taking charge of this business by designing their own graphics.

BUT

There are some mistakes I see them make, especially RIGHT NOW, that are jeopardising their professionalism.

Design mistakes that are saying to their audience "I'm just a little side hustle, not a professional you can trust".

Thankfully though, these mistakes are SO easy to fix (whether you are a side hustle or running your biz full time).

In this episode of Design Hacks for DIYers I want to jump in and let you know what these 3 mistakes are and how you can fix them and make sure your graphics are screaming professionalism as well as communicating super clearly!

When a client comes back to work with you again because they loved working with you the first time, it's free!

What I mean is that you didn't have to spend your advertising budget or time getting them to purchase from you because they were already sold on you the first time.

The art of getting return clients comes a lot down to creating a premium experience. An experience that feels nurtured, exciting and smooth the WHOLE way through.  

And a lot of this comes down to design.

[Although not ALL design - I touch on quite a few elements on business in this episode, not just graphics].

There are 5 parts to what I like to call the "5 Stages of Nurture". These are the stages someone goes through when they become a client/customer of yours. Right from their first awareness of you to their final interaction after having purchased.

1. The Pre-Purchase Experience

2. The Purchase Experience

3. Immediate Post Purchase Experience

4. THE Experience

5. The Post Experience Experience

Inside this episode I dissect each stage and show how you can WOW your clients in EACH one so they are left with the sweetest taste in their mouth and are LOOKING for ways to work with you again and share you with their friends.

This is one of the funnest, easiest and most beautiful ways to grow your business. Enjoy!

Being alive for 29 years doesn't really qualify me to be THAT wise. I know.

But, I do think I have a couple of nuggets to share in the world of business. And so to celebrate my upcoming celebration of another year around the sun I wanted to share with you 29 things that I've learnt before I turn 29.

Some of these lessons I've learned the hard way, others came naturally (thank goodness!!).

Grab a cuppa and tune in as we whip through these hopefully wildly helpful lessons!

And I'd love to know - what are some of your biggest biz lessons? Message me on Insta and have a share (@whitedeergd)

PS. If one of your lessons has been learning the importance of design and you want to step things up a notch in your biz...

Make sure you take a look at my birthday sale! Courses, workshops and coaching all 29% off!

SHOP NOW: https://www.whitedeer.com.au/goodies