Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode – Details, episodes & analysis

Summary 

Using AI for your customer service on Shopify yet? If not, you probably should be, or at least you should be investigating it.

Products like Siena AI are not just making service better, they’re drastically increasing revenue for Shopify merchants, and getting higher satisfaction ratings than most support agents! 

In this episode I sat down with the co-founder of Siena AI to discuss the genesis and capabilities of an empathic AI agent. Siena can handle complex questions, support, and even help customers manage subscriptions in any platform, and any language! Lisa Popovici, co-founder of Siena, explains the inspiration behind Siena, detailing its integration with existing customer service systems and its important role in automating customer interactions efficiently.

Highlights

• 🤖 [00:01:36] What inspired the creation of Siena?
• 🌐 [00:04:15] What exactly does Siena AI do for e-commerce businesses?
• 🤝 [00:05:42] How does Siena integrate with Shopify and existing ticketing systems like Zendesk and Gorgias?
• 🚀 [00:07:10] Can Siena operate alongside other AI tools provided by platforms like Zendesk?
• 📊 [00:09:53] How does Siena differentiate itself from standard AI tools on platforms like Zendesk?
• 💡 [00:23:05] What future capabilities are planned for Siena to enhance e-commerce customer interactions?
• 🌟 [00:39:23] How does embracing AI with tools like Siena present strategic advantages for brands?

Links & Resources

• Siena AI Website - https://www.siena.cx/
• Gorgias (Shopify customer support software that Siena works with) - https://www.gorgias.com/ 
• Zendesk (Shopify customer support software that Siena works with) - https://www.zendesk.com/ 
• Intercom (Shopify customer support software that Siena works with) - https://www.intercom.com/
• Kitsch (Shopify beauty brand Siena is working with) - https://www.mykitsch.com/
• MadHappy (Shopify merchant seeing success with Siena AI) - https://madhappy.com/ 

 

🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Welcome to our first Shopify1Percent "Moment"

S1P Moments are direct and candid conversation, just me and you - no guest.

Today I'd like to share 10 questions I believe every Shopify store owner needs to ask themself before the new year. AND more importantly, you should have an answer for these questions too. 

Ecommerce doesn't need to be as complicated as we make it out to be. If you have a good answer for the 10 questions listed in this episode, I promise this next year will be your best one yet! 

Links: 

In this episode we referenced the "Subscription Death Curve" talk I gave at SubSummit a couple years ago. As promised in the episode, here's the link to an unlisted copy of that talk. I promise you it's worth the listen! 

 

🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

 

 

🚀 Ready to revolutionize your e-commerce strategy and leave your competitors in the dust?

Did you know that 81% of shoppers consider shipping options heavily when making online purchases? 70% deem shipping speed absolutely essential, and a whopping 77% have abandoned carts because of shipping options.

Today, we're joined by ex Shopify exec Alok Ahuja, a visionary who’s not just reshaping but completely disrupting the shipping landscape. As a former Shopify executive and a pivotal force behind the Shopify Plus partner program, Alok is now the co-founder and CEO of Trexity. His latest venture that promises jaw-dropping delivery speeds of just 1-2 hours at an unbelievable cost of around $7.00. 🤯

Forget the traditional routes through FedEx and UPS—often impractical due to their high costs. Trexity is empowering local merchants to compete like never before, and shoppers can’t stop talking about it!

In today's episode, we'll dive deep into how shipping isn’t just a necessity, it’s a key competitive advantage that defines your brand and your products. We explore groundbreaking options beyond the old standbys of FedEx, USPS, and UPS.

Discover the new innovations unfolding in the shipping industry and learn how you can harness them to transform your brand’s identity and customer experience. 

This is an inspiring episode packed with insight that could set you apart in the world of e-commerce!

Learn more about Trexity here: https://trexity.com/

 

🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

⭐️⭐️⭐️ SPECIAL EPISODE ⭐️⭐️⭐️  

Kurt Elster and Jay Myers join forces to share their combined 40+ years of e-commerce expertise to reveal the 10 biggest mistakes destroying your Shopify sales.

The good news is, all of them are easy to fix! 

This is a fun episode that provides actionable insights that don't require technical expertise but can dramatically improve your bottom line. As Jay notes, "These are conceptually simple things, but yet some of the biggest brands in the world make these mistakes."

🔑 Key Take-aways

🛒 Style Your Checkout - The checkout is your customer's final handshake. Even high-end stores forget this crucial touchpoint that takes just 60 seconds to improve.

🔄 Subscriptions Aren't Enough - 92% of subscribers want more than just regular deliveries. Convert "subscribers" to "members" with exclusive pricing, early access, and partner benefits.

📋 Optimize Your Main Menu - Everything in your main menu should lead to money. Include trending items and sales collections to drive conversions.

🎯 Understand the Job of Your Website - Your site isn't just for selling; it's for building relationships, gathering customer data, and telling your brand story.

🥇 Focus on Your Top 1% of Customers - Your best customers can generate up to 40% of revenue. Find your true fans and build for them instead of worrying about those who leave.

📝 Create Compelling Product Pages - Treat product pages like landing pages with action shots, annotated photos, rich descriptions, and social proof.

🧠 Develop Authentic Brand Content - As AI-generated content becomes ubiquitous, authentic storytelling becomes more valuable for building trust.

💰 Get Off the Paid Ad Nipple - Diversify beyond increasingly expensive ads by focusing on owned channels like email, SMS, SEO, and blogs.

👥 Power Up Your Referral Program - Creating exclusive, limited, high-value referral opportunities can drive exponential growth through viral sharing.

🌎 Don't Ignore International Markets - Shopify Markets makes it easier than ever to expand beyond your home market for significant growth opportunities.

Resources & Links Mentioned in the Show

• Master & Dynamic: https://www.masterdynamic.com/
• Timbuk2: https://www.timbuk2.com/
• Harney & Sons Tea: https://www.harney.com/
• Tactical Baby Gear: https://tacticalbabygear.com/
• Shopify Markets: https://www.shopify.com/markets
• Bold Commerce Apps: https://boldcommerce.com/
• Jobs To Be Done Framework: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done

 

🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

 

🎁 Special Offer for Listeners at the bottom 👇

Discounts and promotions can make or break your Shopify store’s success. In this episode, Jay Myers sits down with Daniel Patricio, ex-Shopify product leader and founder of Abra Promotions, to dive deep into how to run high-converting, strategic promotions without eroding your margins. Daniel shares how smarter discounting can increase conversion rates by 20-30% and boost average order value—without giving away profits. From automatic discounts that eliminate coupon codes to personalized promotional strategies, this episode is packed with insider insights on how to maximize revenue while keeping customers engaged. If you’re still relying on basic discount codes, you’re leaving money on the table. Listen in and start optimizing your promotions today!

🎯 Key Takeaways

✅ Better UX = Higher Conversion – Customers are 30% more likely to complete a purchase when discounts are automatically applied and visible rather than requiring a coupon code. 📈

🎁 Gift with Purchase > Discounts – Offering a free gift boosts perceived value and AOV more effectively than a percentage-off discount. 🛍️

🔗 Dynamic Discounting is a Game Changer – Abra allows merchants to show discounted prices automatically on the storefront, increasing trust and reducing cart abandonment. 💡

🏆 Exclusive VIP Offers Work – Giving your best customers private discounts or early access helps increase loyalty and retention. 👑

🎯 Personalized Promotions Convert Better – Instead of sitewide discounts, use tiered discounts, product-specific markdowns, and dynamic pricing to increase profitability. 💰

📱 Mobile & Affiliate Discounts Drive Sales – Integrating with platforms like Tapcart and Social Snowball allows brands to run targeted, seamless discounts in mobile apps and influencer campaigns. 📲

⚡ The Best Promotions Feel Exclusive – Limited-time, personalized, and unique promotions create urgency and drive action. ⏳

📌 Resources & Links Mentioned in the Show

• Abra Promotions – https://bit.ly/abra-promos 
• Daniel Patricio on LinkedIn – https://www.linkedin.com/in/danielpatricio/
• Reactiv Mobile App Builder for Shopify – https://bit.ly/reactiv-app 
• Tapcart (Mobile App for Shopify) – https://bit.ly/tapcart 
• Social Snowball (Affiliate Marketing for Shopify) – https://bit.ly/social-snowball 

🎁 Special Offer for Listeners!

Daniel and the Abra team are offering FREE onboarding and setup of your first promotion—whether it’s a dynamic discount, gift with purchase, or tiered offer. Simply install Abra and mention this podcast to claim the offer! 🚀

 

 

🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

 

What is the single biggest lever you have to grow your Shopify store? 

One thing you can do is literally a multiplier to all your other efforts. 

It makes the conversion on your landing pages increase more. 

It makes the AOV and LTV for customers higher. 

It makes your ads get clicked through more. 

It makes your emails get opened more. 

It builds trust and authenticity. 

It literally does it all! 

So what is it? 

 

Listen to today's Daily +1 to find out! 

 

🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if I told you someone could click your ad on Facebook or Instagram, open a true native mobile app of your store without ever downloading it AND you can now send them push notifications? 

Well you can, and Reactiv has perfected this process! Shopify stores using it already are seeing 60-70% higher conversion on their ads, it's absolutely INSANE 🤯

If you're on an iPhone, you can try it right now! Click this link and you'll see it first hand: https://www.reactivapp.com/reactiv-clips

What they're building is truly amazing. A few years ago I questioned whether or not a Shopify store actually needed a mobile app. Now today, I'd actually say it's one of the most powerful tools you can leverage and can give you a massive leg up on your competition. 

Our guest today is Ross Correia. He's a former Shopify employee that saw a massive need for a easier experience for Shopify merchants to create mobile apps. Let's face it, most of the mobile app tools for Shopify are outdated, clunky, hard to use, and cost WAY to much. 

It wasn't just Ross that saw this need. A whole army of former Shopify employees have joined him on this mission. 

Listen to the episode and you'll understand why! 

If this episode intrigues you, learn more about Reactiv (or try it free) here: https://www.reactivapp.com/ 

Follow Ross on LinkedIn: https://www.linkedin.com/in/rosscorreia/ 

 

🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Welcome to our first Daily +1 Episode 🎉 Daily +1's are shorter episodes on specific thoughts. In our first Daily +1 let's talk about the concept of why it's easier to 10X than 2X. .

Think about that for a second. It's easier to 10X your growth on Shopify than it is to 2X. The thing is, to 2X you just have to do more of that you're already doing, but to 10X you have to do something completely different. The beauty of 10X growth is it's generally not harder, it's just different. 

The concept for this comes from the book "10X is Easer Than 2X" - https://10xeasierbook.com/ 

 

🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

B2B is not a business model, it’s a channel.

In this episode we sit down with B2B e-commerce expert Jason Greenwood to discuss the massive opportunities in B2B e-commerce, how Shopify is evolving to support B2B merchants, and why D2C Shopify brands should consider adding a wholesale strategy to their business. From Amazon Business disrupting distribution to Shopify’s B2B tools and marketplaces, this episode is packed with actionable insights for merchants looking to future-proof their brands.

Key Takeaways:

✅ B2B is a Channel, Not a Business Model – Even D2C brands should consider wholesale to de-risk their business and drive growth.

✅ Shopify is Going All-In on B2B – Shopify Plus now includes B2B features like price lists, minimum order quantities, account-based pricing, and CSV bulk ordering.

✅ Amazon Business is Changing the Game – The fastest-growing segment of Amazon’s business is B2B, and it’s reshaping the distribution landscape.

✅ Marketplaces Are Exploding – With 1,000+ new B2B marketplaces launching by 2024, wholesale is evolving beyond traditional distribution.

✅ Simplicity is Key in B2B Pricing – Avoid the trap of over-complicated pricing tiers; simple, scalable structures make B2B growth manageable.

🚀 Want to future-proof your Shopify store? This episode is a must-listen for merchants looking to expand into B2B and maximize their revenue streams.

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our back-catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/ 

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 

 

🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

 

 

Want to build a wildly profitable and scalable Shopify business? In this episode, I sit down with Ken Ott, a true eCommerce and Shopify veteran who has helped scale some of the biggest brands in on Shopify. We dive into the three core systems every top-performing Shopify brand has in place—and why most merchants fail by focusing on the wrong things.

🔹 What You’ll Learn in This Episode: ✔️ The #1 overlooked system that separates struggling stores from 8-figure brands ✔️ Why most brands are leaving money on the table by ignoring their existing customers ✔️ Pricing secrets that let you charge more—and actually increase sales ✔️ How to turn one-t

 

🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

 

ime buyers into raving fans who promote your brand for free ✔️ The real reason your ads aren’t working (Hint: It’s NOT your targeting)

💡 Plus, Ken reveals the biggest myth in eCommerce that’s holding most entrepreneurs back—especially if you’ve ever felt guilty about charging higher prices.

This episode is packed with actionable takeaways you can apply immediately. And if you really want to dive deep, Ken shares details about his 4-day challenge designed to help eCommerce entrepreneurs scale profitably. Honestly everyone should join this! https://challenge.metacake.com/challenge 

 

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our back-catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/ 

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 

 

🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold