Summary 

Using AI for your customer service on Shopify yet? If not, you probably should be, or at least you should be investigating it.

Products like Siena AI are not just making service better, they’re drastically increasing revenue for Shopify merchants, and getting higher satisfaction ratings than most support agents! 

In this episode I sat down with the co-founder of Siena AI to discuss the genesis and capabilities of an empathic AI agent. Siena can handle complex questions, support, and even help customers manage subscriptions in any platform, and any language! Lisa Popovici, co-founder of Siena, explains the inspiration behind Siena, detailing its integration with existing customer service systems and its important role in automating customer interactions efficiently.

• 🤖 [00:01:36] What inspired the creation of Siena?
• 🌐 [00:04:15] What exactly does Siena AI do for e-commerce businesses?
• 🤝 [00:05:42] How does Siena integrate with Shopify and existing ticketing systems like Zendesk and Gorgias?
• 🚀 [00:07:10] Can Siena operate alongside other AI tools provided by platforms like Zendesk?
• 📊 [00:09:53] How does Siena differentiate itself from standard AI tools on platforms like Zendesk?
• 💡 [00:23:05] What future capabilities are planned for Siena to enhance e-commerce customer interactions?
• 🌟 [00:39:23] How does embracing AI with tools like Siena present strategic advantages for brands?

Links & Resources

• Siena AI Website - https://www.siena.cx/
• Gorgias (Shopify customer support software that Siena works with) - https://www.gorgias.com/ 
• Zendesk (Shopify customer support software that Siena works with) - https://www.zendesk.com/ 
• Intercom (Shopify customer support software that Siena works with) - https://www.intercom.com/
• Kitsch (Shopify beauty brand Siena is working with) - https://www.mykitsch.com/
• MadHappy (Shopify merchant seeing success with Siena AI) - https://madhappy.com/ 

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

S1P Moments are direct and candid conversation, just me and you - no guest.

Today I'd like to share 10 questions I believe every Shopify store owner needs to ask themself before the new year. AND more importantly, you should have an answer for these questions too. 

Ecommerce doesn't need to be as complicated as we make it out to be. If you have a good answer for the 10 questions listed in this episode, I promise this next year will be your best one yet! 

Links: 

In this episode we referenced the "Subscription Death Curve" talk I gave at SubSummit a couple years ago. As promised in the episode, here's the link to an unlisted copy of that talk. I promise you it's worth the listen! 

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

🚀 Ready to revolutionize your e-commerce strategy and leave your competitors in the dust?

Did you know that 81% of shoppers consider shipping options heavily when making online purchases? 70% deem shipping speed absolutely essential, and a whopping 77% have abandoned carts because of shipping options.

Today, we're joined by ex Shopify exec Alok Ahuja, a visionary who’s not just reshaping but completely disrupting the shipping landscape. As a former Shopify executive and a pivotal force behind the Shopify Plus partner program, Alok is now the co-founder and CEO of Trexity. His latest venture that promises jaw-dropping delivery speeds of just 1-2 hours at an unbelievable cost of around $7.00. 🤯

Forget the traditional routes through FedEx and UPS—often impractical due to their high costs. Trexity is empowering local merchants to compete like never before, and shoppers can’t stop talking about it!

In today's episode, we'll dive deep into how shipping isn’t just a necessity, it’s a key competitive advantage that defines your brand and your products. We explore groundbreaking options beyond the old standbys of FedEx, USPS, and UPS.

Discover the new innovations unfolding in the shipping industry and learn how you can harness them to transform your brand’s identity and customer experience. 

This is an inspiring episode packed with insight that could set you apart in the world of e-commerce!

Learn more about Trexity here: https://trexity.com/

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Kurt Elster and Jay Myers join forces to share their combined 40+ years of e-commerce expertise to reveal the 10 biggest mistakes destroying your Shopify sales.

The good news is, all of them are easy to fix! 

This is a fun episode that provides actionable insights that don't require technical expertise but can dramatically improve your bottom line. As Jay notes, "These are conceptually simple things, but yet some of the biggest brands in the world make these mistakes."

🛒 Style Your Checkout - The checkout is your customer's final handshake. Even high-end stores forget this crucial touchpoint that takes just 60 seconds to improve.

🔄 Subscriptions Aren't Enough - 92% of subscribers want more than just regular deliveries. Convert "subscribers" to "members" with exclusive pricing, early access, and partner benefits.

📋 Optimize Your Main Menu - Everything in your main menu should lead to money. Include trending items and sales collections to drive conversions.

🎯 Understand the Job of Your Website - Your site isn't just for selling; it's for building relationships, gathering customer data, and telling your brand story.

🥇 Focus on Your Top 1% of Customers - Your best customers can generate up to 40% of revenue. Find your true fans and build for them instead of worrying about those who leave.

📝 Create Compelling Product Pages - Treat product pages like landing pages with action shots, annotated photos, rich descriptions, and social proof.

🧠 Develop Authentic Brand Content - As AI-generated content becomes ubiquitous, authentic storytelling becomes more valuable for building trust.

💰 Get Off the Paid Ad Nipple - Diversify beyond increasingly expensive ads by focusing on owned channels like email, SMS, SEO, and blogs.

👥 Power Up Your Referral Program - Creating exclusive, limited, high-value referral opportunities can drive exponential growth through viral sharing.

🌎 Don't Ignore International Markets - Shopify Markets makes it easier than ever to expand beyond your home market for significant growth opportunities.

• Master & Dynamic: https://www.masterdynamic.com/
• Timbuk2: https://www.timbuk2.com/
• Harney & Sons Tea: https://www.harney.com/
• Tactical Baby Gear: https://tacticalbabygear.com/
• Shopify Markets: https://www.shopify.com/markets
• Bold Commerce Apps: https://boldcommerce.com/
• Jobs To Be Done Framework: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Discounts and promotions can make or break your Shopify store’s success. In this episode, Jay Myers sits down with Daniel Patricio, ex-Shopify product leader and founder of Abra Promotions, to dive deep into how to run high-converting, strategic promotions without eroding your margins. Daniel shares how smarter discounting can increase conversion rates by 20-30% and boost average order value—without giving away profits. From automatic discounts that eliminate coupon codes to personalized promotional strategies, this episode is packed with insider insights on how to maximize revenue while keeping customers engaged. If you’re still relying on basic discount codes, you’re leaving money on the table. Listen in and start optimizing your promotions today!

✅ Better UX = Higher Conversion – Customers are 30% more likely to complete a purchase when discounts are automatically applied and visible rather than requiring a coupon code. 📈

🎁 Gift with Purchase > Discounts – Offering a free gift boosts perceived value and AOV more effectively than a percentage-off discount. 🛍️

🔗 Dynamic Discounting is a Game Changer – Abra allows merchants to show discounted prices automatically on the storefront, increasing trust and reducing cart abandonment. 💡

🏆 Exclusive VIP Offers Work – Giving your best customers private discounts or early access helps increase loyalty and retention. 👑

🎯 Personalized Promotions Convert Better – Instead of sitewide discounts, use tiered discounts, product-specific markdowns, and dynamic pricing to increase profitability. 💰

📱 Mobile & Affiliate Discounts Drive Sales – Integrating with platforms like Tapcart and Social Snowball allows brands to run targeted, seamless discounts in mobile apps and influencer campaigns. 📲

⚡ The Best Promotions Feel Exclusive – Limited-time, personalized, and unique promotions create urgency and drive action. ⏳

• Abra Promotions – https://bit.ly/abra-promos 
• Daniel Patricio on LinkedIn – https://www.linkedin.com/in/danielpatricio/
• Reactiv Mobile App Builder for Shopify – https://bit.ly/reactiv-app 
• Tapcart (Mobile App for Shopify) – https://bit.ly/tapcart 
• Social Snowball (Affiliate Marketing for Shopify) – https://bit.ly/social-snowball 

Daniel and the Abra team are offering FREE onboarding and setup of your first promotion—whether it’s a dynamic discount, gift with purchase, or tiered offer. Simply install Abra and mention this podcast to claim the offer! 🚀

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What is the single biggest lever you have to grow your Shopify store? 

One thing you can do is literally a multiplier to all your other efforts. 

It makes the conversion on your landing pages increase more. 

It makes the AOV and LTV for customers higher. 

It makes your ads get clicked through more. 

It makes your emails get opened more. 

It builds trust and authenticity. 

It literally does it all! 

So what is it? 

Listen to today's Daily +1 to find out! 

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if I told you someone could click your ad on Facebook or Instagram, open a true native mobile app of your store without ever downloading it AND you can now send them push notifications? 

Well you can, and Reactiv has perfected this process! Shopify stores using it already are seeing 60-70% higher conversion on their ads, it's absolutely INSANE 🤯

If you're on an iPhone, you can try it right now! Click this link and you'll see it first hand: https://www.reactivapp.com/reactiv-clips

What they're building is truly amazing. A few years ago I questioned whether or not a Shopify store actually needed a mobile app. Now today, I'd actually say it's one of the most powerful tools you can leverage and can give you a massive leg up on your competition. 

Our guest today is Ross Correia. He's a former Shopify employee that saw a massive need for a easier experience for Shopify merchants to create mobile apps. Let's face it, most of the mobile app tools for Shopify are outdated, clunky, hard to use, and cost WAY to much. 

It wasn't just Ross that saw this need. A whole army of former Shopify employees have joined him on this mission. 

Listen to the episode and you'll understand why! 

If this episode intrigues you, learn more about Reactiv (or try it free) here: https://www.reactivapp.com/ 

Follow Ross on LinkedIn: https://www.linkedin.com/in/rosscorreia/ 

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Welcome to our first Daily +1 Episode 🎉 Daily +1's are shorter episodes on specific thoughts. In our first Daily +1 let's talk about the concept of why it's easier to 10X than 2X. .

Think about that for a second. It's easier to 10X your growth on Shopify than it is to 2X. The thing is, to 2X you just have to do more of that you're already doing, but to 10X you have to do something completely different. The beauty of 10X growth is it's generally not harder, it's just different. 

The concept for this comes from the book "10X is Easer Than 2X" - https://10xeasierbook.com/ 

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

B2B is not a business model, it’s a channel.

In this episode we sit down with B2B e-commerce expert Jason Greenwood to discuss the massive opportunities in B2B e-commerce, how Shopify is evolving to support B2B merchants, and why D2C Shopify brands should consider adding a wholesale strategy to their business. From Amazon Business disrupting distribution to Shopify’s B2B tools and marketplaces, this episode is packed with actionable insights for merchants looking to future-proof their brands.

✅ B2B is a Channel, Not a Business Model – Even D2C brands should consider wholesale to de-risk their business and drive growth.

✅ Shopify is Going All-In on B2B – Shopify Plus now includes B2B features like price lists, minimum order quantities, account-based pricing, and CSV bulk ordering.

✅ Amazon Business is Changing the Game – The fastest-growing segment of Amazon’s business is B2B, and it’s reshaping the distribution landscape.

✅ Marketplaces Are Exploding – With 1,000+ new B2B marketplaces launching by 2024, wholesale is evolving beyond traditional distribution.

✅ Simplicity is Key in B2B Pricing – Avoid the trap of over-complicated pricing tiers; simple, scalable structures make B2B growth manageable.

🚀 Want to future-proof your Shopify store? This episode is a must-listen for merchants looking to expand into B2B and maximize their revenue streams.

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our back-catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/ 

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Want to build a wildly profitable and scalable Shopify business? In this episode, I sit down with Ken Ott, a true eCommerce and Shopify veteran who has helped scale some of the biggest brands in on Shopify. We dive into the three core systems every top-performing Shopify brand has in place—and why most merchants fail by focusing on the wrong things.

🔹 What You’ll Learn in This Episode: ✔️ The #1 overlooked system that separates struggling stores from 8-figure brands ✔️ Why most brands are leaving money on the table by ignoring their existing customers ✔️ Pricing secrets that let you charge more—and actually increase sales ✔️ How to turn one-t

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

ime buyers into raving fans who promote your brand for free ✔️ The real reason your ads aren’t working (Hint: It’s NOT your targeting)

💡 Plus, Ken reveals the biggest myth in eCommerce that’s holding most entrepreneurs back—especially if you’ve ever felt guilty about charging higher prices.

This episode is packed with actionable takeaways you can apply immediately. And if you really want to dive deep, Ken shares details about his 4-day challenge designed to help eCommerce entrepreneurs scale profitably. Honestly everyone should join this! https://challenge.metacake.com/challenge 

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our back-catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/ 

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

🕹️ GET IN ON THE TRIVIA GAME. Details in the beginning of the episode. You can win over $6,000 worth of Shopify apps:  https://www.shopify1percent.com/p/trivia/  💡 Episode Highlights: Subscriptions on Shopify aren’t dying—they’re just evolving! In this episode, we dive deep into what separates thriving Shopi9fy subscription brands from those struggling to survive. Matthew Holman is a leading expert in the space and he shares some of the best actionable insights you'll ever hear to build a high-retention, high-growth subscription business on Shopify. 

💣 The knowledge bombs he drops in this episode are insane! 💣

✅ Why are some Shopify brands see 20,000 new subscriptions in just 3 months while others are failing? ✅ How can a simple shift in your offer—like quarterly billing—boost retention and reduce churn? ✅ Why are post-purchase engagement and onboarding emails critical to keeping subscribers happy? ✅ What’s the one metric most subscription brands ignore—but should obsess over—to maximize revenue? ✅ How can you turn your best subscribers into true brand advocates and increase their lifetime value?

📈 Subscription-based businesses on Shopify have grown by over 100% year-over-year, with merchants seeing 30% higher customer lifetime value (LTV) compared to one-time buyers. 📦 92% of subscribers visit their customer portal at least once—are you using it to drive upsells and engagement? 💰 Brands offering multi-month prepaid options see significantly lower churn than those relying only on month-to-month subscriptions.

🎙️ Host: Jay Myers 🎙️ Guest: Matthew Holman (Subscription Prescription)

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/ 

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

The last few day have been a whirlwind. North American businesses on every side of the border have been trying to figure out what these new tariffs mean for their business. Shopify merchants are among many of those affected. 

There's a lot of information circling around, and it's in times like these it's important to make smart decisions you don't later regret. 

In this episode we talked about what the new tariffs mean for Shopify stores both in the US, and Shopify stores in Canada and Mexico. It effects everyone. 

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/ 

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

🚀 Did you know that push notifications can drive up to 30% higher engagement rates than email and SMS combined?

In this episode we sat down with Arvind Subramanian from PushOwl (https://bit.ly/pushowl-app) to break down the power of browser push notifications—the often-overlooked channel that’s helping top Shopify brands boost conversions, recover abandoned carts, and increase repeat purchases.

📈 50X+ ROI during major sales events like BFCM and holiday promotions 🛒 80% cart abandonment recovery rate using real-time browser notifications 🔔 Unfiltered, unregulated direct-to-customer messaging—no spam filters, no inbox clutter 🎯 Hyper-personalized notifications tailored by behavior, location, and purchase history

✅ What exactly are push notifications, and how do they work? ✅ How major Shopify brands are using them to win back customers ✅ The biggest mistakes merchants make with push notifications—and how to avoid them ✅ How AI-powered "smart delivery" ensures messages land at the right time ✅ Why collecting subscribers today (even if you're not using them yet) is a must for future success

💡 Pro Tip: If you’re spending money to drive traffic but not using push notifications, you’re leaving revenue on the table. Listen in and find out how top brands are turning casual browsers into high-intent buyers!

📢 Don’t miss this one—your sales strategy will never be the same.

• PushOwl – Browser push notification tool for Shopify merchants (https://bit.ly/pushowl-app)
• Brevo – (formerly Sendinblue) Email & SMS marketing platform, parent company of PushOwl (https://bit.ly/get-brevo)
• Shopify Marketing Automation – Shopify’s built-in automation tools for email, SMS, and push notifications
• Shopify Flow – Shopify’s automation tool that integrates with PushOwl for advanced triggers (https://bit.ly/shopify-flow)

• Google Analytics – Web tracking & analytics tool (https://analytics.google.com/)
• Bold Subscriptions – Subscription management tool for Shopify (https://bit.ly/bold-subs)
• Meta Ads – Facebook & Instagram ad platform (https://www.facebook.com/business/ads)
• TikTok Ads – Social media advertising on TikTok (https://ads.tiktok.com/

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/ 

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Here's why video matters for your Shopify store: 

📈 It boosts conversion:

• 64-85% of consumers are more likely to purchase a product after watching a video about it.
• Product pages with videos see an 80% higher conversion rate on average compared to those without.
• Shoppers who watch videos are shown to spend 34% more per transaction than those who don’t.
• 50% of consumers say they use online videos to decide which brand or product to buy.

😍 It boosts engagement:

• Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading text.
• 73% of consumers prefer learning about products through videos over text or images.
• Pages with videos experience an average 2-minute increase in time spent by users.

❤️ It boosts customer loyalty: 

• 57% of consumers feel more confident buying online when they’ve seen a product video.
• Engaging, storytelling videos can improve brand recall by 80%.
• Video content can improve customer retention rates by 33%, especially when used for product tutorials or unboxing.

💰 It boosts THE BOTTOM LINE: 

• 79% of people say a brand’s video has convinced them to buy a product or service

My guest today is Claudiu Cioba, he's the founder and CEO of VideoWise. (https://shopify.pxf.io/aO5zEM)

The bottom line is, video has become absolutely critical to converting today's shoppers. If you really want to maximize the value of video on your Shopify store, this is the perfect episode for you, and VideoWise is an amazing platform to look into. 

RESOURCES MENTIONED IN SHOW: 

• VideoWise - All in one Video Commerce Platform for Shopify - https://shopify.pxf.io/aO5zEM

BE A GUEST? Interested in being a guest, or know who'd be a good guest for the show? We'd love ot here from you: Shopify1Percent.com

START YOUR STORE! Haven't started your Shopify store yet? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Why do so many Shopify stores mess this up? Your main menu literally has ONE job, and yet so many stores don't get it right. 

The job of the main nav in your Shopify store is to MAKE YOU MONEY.

That's it.

Everything else in there that's not making you money needs to be immediately removed. 

In today's +1 we talked about the 4 key things that should be in a Shopify store's main menu, and the things that should not be. 

There is no excuse to not get this right my friends. 

RESOURCES MENTIONED IN SHOW: 

• Shopify Discount app for Tagging shopify.pxf.io/vPy1PA
• Shopify Subscription app for Super Fans to become members (mentioned in point 4 & 6)http://shopify.pxf.io/POKOLN 

BE A GUEST? Interested in being a guest, or know who'd be a good guest for the show? We'd love ot here from you: Shopify1Percent.com

START YOUR STORE! Haven't started your Shopify store yet? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Kevin Kelly wrote a book called "1,000 True Fans" and it changed the mindset (and growth trajectory) of thousands of businesses. 

You see, to really be successful, you don't always need millions of customers, but you absolutely do need a core group of SUPER FANS. 

Super fans will spend 10X more than other customers, and they'll refer 10X more new customers! And best of all, the customers they recommend will likely be similar to them, so 100X growth and it compounds! 

If managed right, your super fans will become your most important marketing channel, your PR firm, and probably the biggest reasons you succeed! 

So how do you find them, and grow more of them? 

In today's episode I share 8 tips that can get you going in the right direction to finding your true SUPER FANS 🦸‍♂️

RESOURCES MENTIONED IN SHOW: 

• Bulk discount code creator (mentioned in point 5): http://shopify.pxf.io/Z6X69g
• Shopify Subscription app for Super Fans to become members (mentioned in point 4 & 6)http://shopify.pxf.io/POKOLN 

BE A GUEST? Interested in being a guest, or know who'd be a good guest for the show? We'd love ot here from you: Shopify1Percent.com

START YOUR STORE! Haven't started your Shopify store yet? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if I told you that 45% of Shopify stores doing over $1M a year don’t use a reviews app? In this episode, I sit down with Jeremy Horowitz, ex-Gorgias, investor, and the guy who’s worked with Kim Kardashian and over 17,000 Shopify brands. We got to dig deep into the hidden data behind what 7-figure Shopify merchants are really using to grow. We talk app adoption trends, Shopify Plus vs Advanced (and why Plus might be a trap), repeat order rates that attract investors, and what most merchants are doing wrong when it comes to subscriptions and reorders. If you want to get into the top 3% of all Shopify merchants, this episode’s your blueprint.

• 84% of million-dollar Shopify stores use email/SMS — but only 55% use reviews

• Shopify Plus isn’t the golden ticket — most brands under $20M may be better off on Advanced

• The real reason Shopify Capital might be hurting more merchants than it helps

• Repeat purchase rate between 10–40% is the sweet spot for investors

• WhatsApp is the new SMS — especially outside North America

• The best brands don’t rely on hacks — they build sustainable, cash-flow-positive machines

• Tech stacks are simplifying — fewer apps, more impact

• Categories like Reviews are shifting to “Social Proof” with embedded video and UGC

• Investor red flags: MCA debt, no channel diversity, key-person risk

• Tools like Cocoa AI are showing 20–40x ROI on abandoned cart flows — in WhatsApp.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Jeremy Horowitz on LinkedIn: https://www.linkedin.com/in/jeremyhorowitz/ Cocoa AI: https://www.mycoco.ai Gorgias Helpdesk: https://www.gorgias.com Judge.me Reviews App: https://judge.me VideoWise (UGC & video reviews): https://www.videowise.com Shopify Plus Info: https://www.shopify.com/plus  Bold Commerce Apps: https://www.boldcommerce.com/shopify VideoWise - https://videowise.com/ 

I recorded this one while walking my dog, but don’t let the casual stroll fool you, this might be one of the most important things you can do to grow your Shopify store. Studies show up to 80% of website visitors bounce within the first 60 seconds, and if your homepage doesn’t hook them fast, it doesn’t matter how great your product or funnel is. On my stroll I break down the three things every visitor needs to FEEL right away to stick around, and buy.

Key Take-aways 🧠 OMG, That’s Me! – Why instant identification is the fastest path to conversion 👯 I’m Not Alone – How to build trust by validating your visitor’s problem 🧭 Can You Lead Me? – Show them you have the solution and guide them forward 🐶 Bonus: How to use quizzes as conversion rocket fuel (and why good clicks matter) 🎥 Don’t just say it—how testimonials and video boost believability 🧪 Why you need to user test your homepage (and a tool that makes it easy)

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Most Shopify brands blow it after the sale, and they don’t even know it. In this quick episode, I share the one massively underused tactic that turns one-time buyers into raving fans (hint: it’s not more ads). Whether you sell subscriptions or one-offs, this strategy could be your biggest unlock for repeat purchases and skyrocketing LTV. Plus, I reveal the #1 most opened email in eCommerce—and how you're probably wasting it. If you're not using this tactic, you're leaving money on the table.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if I told you 37% of all ecommerce email sales come from just 2% of emails sent? In this episode of Shopify1Percent Podcast, I sit down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, to uncover how to turn basic automations into profit machines. We dive into real-world strategies that top-performing Shopify brands use to grow, retain, and re-engage their customers — with tactics you can start using today. Whether you're sending one email a month or running complex flows, this episode is pure gold.

📩 Welcome Emails Are Non-Negotiable Set the tone early — a strong welcome series drives conversions and builds trust from day one.

🔄 Automations = Cheat Codes 37% of all email-driven revenue comes from automations like welcome series, cart abandonment, and product abandonment — even though they make up just 2% of total sends.

📦 Post-Purchase = The Most Underused Goldmine Help customers get the most from your product after the sale. Think tips, tutorials, and how-tos — not just a review request.

📊 Back-in-Stock Emails Convert Like Crazy Omnisend’s data shows back-in-stock flows convert at nearly 6% — the highest of any automation.

⚙️ Segment by Behavior Use clicks, product views, and cart value to customize flows — for example, only offer discounts to carts over $50.

🎯 SMS Isn’t Just for Gen Z Even Greg’s mom gets brand texts. SMS works across generations, and it's becoming table stakes for retention marketing.

🧪 A/B Test with Purpose Forget button color. Test things that move the needle — like message type (plain text vs. graphic) and actual CTAs.

🔥 Support = Growth Strategy Customers who interact with support during trial activate at nearly double the rate. Great support doesn’t cost — it pays.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Omnisend: https://www.omnisend.com Annual Omnisend Email & SMS Benchmarks Report: https://www.linkedin.com/in/gregzakowicz/ Jay Myers on LinkedIn: https://www.linkedin.com/in/jasonnmyers/ 

What happens when you stop playing it safe with influencer marketing and start thinking like a CFO and a CMO? You get results like 772% growth in new customer revenue while decreasing CAC by 61%. In this episode of Shopify 1% with Cody Wittick from Kinship, we dive into what it really takes to scale a Shopify store today—from financial forecasting and creative strategy to why human-driven influencer content still outperforms AI. If you’re in that sweet $5M–$50M revenue range and wondering whether to hire in-house or partner with a growth agency, don’t skip this one. 🚀

📦 Product Seeding Still Works Sending free products with no strings attached to influencers can still drive massive UGC and ad performance—especially when managed at scale.

📉 Lower CAC + Higher LTV = Growth Goldmine Brands like Purdy & Fig saw 772% new customer growth while reducing CAC by 61%. It’s all about offer + creative + targeting.

🧠 AI Can’t Replace Authenticity (Yet) Cody breaks down why AI-generated influencers and UGC still fall short of the real thing—and why human connection still converts best.

🔮 Forecast Like a CFO Growth without profitability is a trap. Kinship builds bottom-up financial forecasts tied to real cohort data, fixed costs, and customer retention.

🧪 Landing Pages Beat Product Pages (Most of the Time) They’ve seen conversion rates double using simple, focused landing pages instead of sending ad traffic to PDPs.

⚖️ AMER is the New ROAS Acquisition Marketing Efficiency Ratio (AMER) gives a clearer view than just in-platform CPA, especially when measuring true new customer growth.

💡 $10K Growth Strategy? Start With Product Seeding + Content, Not Paid Ads If you’re just starting, don’t spend your whole budget on paid. Use it to build an organic foundation and create lasting relationships.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Kinship Agency: https://www.kynship.co/  Kinship App for Product Seeding: https://bit.ly/kynship-app  Shopify Collabs: https://bit.ly/collabs-app  Supergut: https://supergut.com Purdy & Figg: https://purdyandfigg.com Liquid Death: https://liquiddeath.com Shogun Landing Page Builder: https://bit.ly/shogun-app  Aaron Orendorff on LinkedIn: https://www.linkedin.com/in/aaronorendorff Nick Raushenbush (Shogun): https://www.linkedin.com/in/nickraushenbush

Ever wondered why your product pages aren’t converting like they should? In this episode, I sit down with Nick Raushenbush, co-founder of Shogun, to dive deep into the art (and science) of building high-converting landing pages for your Shopify store. We break down the power of personalization, A/B testing, and SEO optimization—and why custom landing pages can convert up to than generic product pages. If you’re serious about scaling your store, this episode is your landing page masterclass.

🛠️ Product Pages ≠ Landing Pages Product pages are for closing, not storytelling. Landing pages are where the magic (and conversion) begins.

📈 Custom Pages Boost Conversions Merchants using tailored landing pages see up to 55% higher conversion rates than those sending traffic to default product pages.

🔀 A/B Testing is Your Secret Weapon Test headlines, buttons, layouts—even small changes can lead to massive wins. Shogun makes it super easy (we timed it: 7 seconds to launch a test).

🌎 Personalization Converts Better Create different experiences based on device, referral source, or even time of day. Yes, you can welcome Instagrammers by name.

⚡ Speed = Revenue The faster you can launch a campaign, the faster you can capitalize. Tools like Shogun eliminate dev bottlenecks.

🔍 Built-in SEO That Works Shogun’s keyword optimizer clusters your content, gives SEO tips, and helps you rank—because organic traffic is the long game.

📊 Data You Can Actually Use Insights, performance scores, and conversion tracking baked right into your editor—no more tab juggling.

🎉 Big Wins from Small Tweaks From moving an add-to-cart button above the fold to changing product images in bundles—these tiny shifts can deliver massive ROI.

• Shogun Experience Manager: https://getshogun.com 
• Shogun on Shopify App Store: https://bit.ly/shogun-app 
• Case Study on Clear Within’s 80% Add-to-Cart Boost: https://getshogun.com/customers/clear-within
• True Classic Tees (shoutout example): https://trueclassictees.com
• Shogun’s Free Trial (10 Days!): https://getshogun.com/pricing
• Klaviyo (for customer-level personalization): https://bit.ly/klaviyo-s1p 
• Best Landing Page Conversion Stats Source: https://blog.hubspot.com/marketing/landing-page-statistics

🎁 Special Offer: Try Shogun free for 10 days – no strings attached. Build your first high-converting landing page today: https://bit.ly/shogun-app 

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Your Shopify business doesn’t live or die by your homepage layout or Facebook ad targeting. It lives and dies by you. In this episode, I open up about something most founders avoid talking about: burnout. Turns out, 70% of entrepreneurs experience mental health issues, and lack of sleep alone can drop your cognitive performance by up to 40%. If you’re not sleeping, moving, eating, or thinking clearly... your business might not be either.

🧠 Your business is a reflection of your habits When your health and mindset suffer, so does your creativity, motivation, and decision-making.

💪 The four pillars of personal performance Exercise, sleep, nutrition, and mindfulness—when one falls, they all do.

⏳ Create space for thinking Your best ideas won’t come from your inbox. They’ll come when you’re walking the dog or in the shower.

📉 Burnout is a silent killer More businesses fail because the founder checks out—not because the strategy was bad.

⚡ Flow state is your secret weapon You can’t get into flow without a solid foundation. But once you’re in, it’s a superpower.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if one simple phone call could double your Shopify customer lifetime value? In this episode of the Shopify1Percent podcast, I break down a surprising data point we uncovered at Bold: customers who talk to someone from your company are up to 2X more likely to become loyal, repeat buyers. Whether it’s post-purchase onboarding, feature education, or just a friendly check-in, this small human touch could be your biggest Shopify retention hack.

📞 A single phone call post-purchase can double activation rates 💬 Human interaction builds trust, boosts LTV, and increases review rates 🔥 Don’t call them customers until they buy twice — treat them like leads until then 📦 Set up simple filters in your Shopify dashboard to track who to call 🎯 Even a bad support call can drive higher retention than no call at all

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

In this episode, I unpack two deceptively simple questions that could radically change how you approach your Shopify business: “What would this look like if it were easy?” and “What should go on your do-not-do list?”

Most entrepreneurs waste 80% of their time on tasks that barely move the needle. Let’s flip that. If you’re aiming to grow faster and work smarter, this one’s for you.

Key Take-aways:

💡 Ask better questions, get better results. The right question can unlock simpler, smarter paths in your business. 📉 Cut the noise. Most Shopify merchants are drowning in to-dos that don’t grow revenue. Time to trim. 🚫 Create a “Do Not Do” list. Seriously. Some things just need to be deleted, not delegated. 🤖 Leverage tools & AI. Easy often means automated – use tech to make your workflow lighter. 📈 Focus on needle-movers. 95% of your results likely come from 5% of your actions. Prioritize like a pro.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show

Smart Passive Income Podcast by Pat Flynn: https://www.shopify1percent.com/

Ever wonder what separates okay Shopify subscription brands from the ones getting acquired for $100M+? In this episode, I dive into one powerful insight I’ve seen again and again after working with thousands of Shopify subscription businesses. Whether you’re already running a recurring model or just considering it, this will change how you think about replenishment, curation, and access. Spoiler: top brands aren’t picking just one—they’re doing all three. And it’s working. Big time.

☕ Replenishment isn’t enough: If your subscription is just product delivery, you’re replaceable 📦 Top brands mix models: The best combine replenishment, curation, and access to drive LTV 💰 Subscription fatigue is real: Your customers will churn unless there's more value than just the product 🎯 Access wins loyalty: VIP perks, exclusive content, or founder calls keep subscribers hooked 📊 It’s not theory—it’s data: Top-performing Shopify brands are using this blended model already

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Bold Commerce: https://boldcommerce.com Shopify1Percent Podcast: https://www.shopify1percent.com

What if I told you that raising millions might be the worst thing you could do for your Shopify business? In this episode, I sit down with Rytis Lauris, CEO and co-founder of Omnisend, to talk about how he grew one of the top-performing Shopify apps to $50M ARR without a dime in VC funding. Yep, bootstrapped. We dive into the real impact of email and SMS marketing, why automations are still wildly underused (even by the big brands), and how AI is shaking up the ecommerce game.

Here's a stat that should blow your mind: automations make up only 2% of email volume but drive 40% of revenue. If you're running a Shopify store and still blasting emails like it's 2015, this episode is your wake-up call.

• Why bootstrapping may give your Shopify store a strategic advantage over raising VC
• How Omnisend scaled to $50M ARR by being customer funded
• The automation blind spot: 2% of emails generate 40% of revenue
• Smart segmentation strategies that increase conversions without increasing effort
• The compounding power of small, creative improvements over time
• How to use AI in your ecommerce business starting today
• Why retention is more powerful than acquisition for long-term Shopify growth
• Ideas to spark innovation in your store with limited time, budget, or team

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

• Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/
• Omnisend Email & SMS Marketing: https://www.omnisend.com
• Omnisend 30% Off for 3 Months: Use code JAY30 at checkout or go to https://www.omnisend.com and enter JAY30
• Hard Thing About Hard Things (Book by Ben Horowitz): https://www.amazon.com/dp/0062273205
• Judge.me Reviews App: https://judge.me
• Gorgias Helpdesk: https://www.gorgias.com
• Bold Commerce Apps: https://www.boldcommerce.com/shopify
• Shopify Plus Info: https://www.shopify.com/plus

They say loyalty is earned. I say it’s often misunderstood. In this episode, I unpack the hard truth: most Shopify “loyalty” programs are just discount addiction disguised as marketing. Punch cards, reward points, all that jazz? They don’t build real loyalty. True brand devotion happens when you do something for your customer that’s unexpected and unforgettable. With over 70 percent of customers admitting they’ll abandon a brand after just one bad experience, this is your invitation to rethink how you create emotional connection. It’s not about the perks. It’s about the surprise. And yes, we talk about free coffee, dead dogs, and why your best customer might be the one yelling at you in all caps.

Key Take-aways

• True customer loyalty comes from doing something unexpected and meaningful
• Most Shopify loyalty programs don’t build actual loyalty, just habit
• Intrinsic motivation creates stronger emotional connection than external rewards
• Surprise and delight moments are incredibly powerful for retention
• Handwritten notes and small gifts are underused marketing weapons
• The best influencers aren’t on TikTok, they’re your customer’s best friends
• Thoughtful gifting can outperform paid ads in acquisition and retention
• Loyal customers are often created when something goes wrong and you make it right
• Angry customers can become your most loyal advocates if you handle it well
• Think of kindness as a marketing cost, not a cost of goods sold

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

You don’t need better headlines. You need a better reason to buy. In today’s episode, I break down one of the biggest blind spots in e-commerce: your offer probably sucks. Harsh? Maybe. True? Absolutely. Too many Shopify brands are obsessing over button colors and layout tweaks, but completely ignoring the real sales driver. A killer landing page won’t save a boring product. But a killer offer can make even an average page convert like crazy.

Here’s what the numbers say. A strong offer can increase conversions by 40 percent through bundles alone. Add urgency and you’re looking at a 332 percent lift, according to CXL. And get this, MEC Labs found that 60 percent of conversions are driven by the offer, while the landing page accounts for just 20 percent. If you're running a Shopify store and still treating your product like it sells itself, this episode is your wake-up call.

Key Take-aways

• 60 percent of conversions come from the offer, not the page design
• Value stacking like bundles, gifts, or guarantees creates perceived value
• Urgency can drive conversion lifts of over 300 percent
• A low price doesn’t mean a good deal unless the value feels high
• Test how much value to stack before it feels "too good to be true"
• Focus on your top three products and ask if they have an actual offer or just a price
• Lifetime warranties and bonuses can justify higher pricing and boost trust
• Your time is better spent crafting irresistible offers than tweaking page elements

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Let’s be real. Subscriptions aren’t just about shaving kits and snack boxes anymore. The Shopify brands that are winning are the ones treating subscriptions like a long-term relationship, not a quick sale. In this episode, I chat with Adam Levinter, author of The Subscription Boom and winner of the 2025 Subscription Impact Award, to unpack what’s working in subscription commerce right now... and what might get you slapped with an FTC fine. We’re talking about the $1 trillion subscription economy, why your cancellation flow could be a legal landmine, and how to create loyalty programs that don’t suck. If you’re running a Shopify store and want to scale smarter, retain longer, and sleep better at night, this one’s a must-listen.

Key Take-aways

• The subscription economy is projected to hit $1 trillion by 2028. Shopify brands should absolutely care
• The FTC's Click-to-Cancel ruling is already live. If your cancellation flow is confusing, you're at risk
• Paid VIP memberships outperform free loyalty programs in retention and revenue
• Most subscription churn happens early. Your onboarding game needs to be tight
• Referral strategies are massively underutilized by Shopify brands
• Voluntary churn and payment failure churn are two different beasts. Treat them accordingly
• Amazon is no longer the enemy of DTC. It’s a smart secondary channel for Shopify growth
• If you're afraid to email your subscribers, your offer isn’t valuable enough

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show

• Adam Levinter on LinkedIn: https://www.linkedin.com/in/adam-j-levinter-sbase/ 
•  Scriberbase (Subscription Consulting): https://www.scriberbase.com
•  Axis Brands Group (Shopify and Amazon Growth): https://www.axisbrandsgroup.com
•  SubSummit Conference: https://subsummit.com 
•  The Subscription Boom (book): https://a.co/d/8IGyh9A 
•  SKOOL - Subscription Scale Course: https://www.skool.com
•  Bold Subscriptions App: https://www.boldcommerce.com/subscriptions
•  Judge.me Reviews: https://judge.me
•  Gorgias Helpdesk: https://www.gorgias.com
•  Liquid Death (case study example): https://liquiddeath.com

Imagine telling your team, "We're not a product company anymore. We’re basically Netflix with a checkout button." Sounds ridiculous, right? But here’s the kicker. It’s true. In this episode of the Shopify 1% Podcast, I break down why the future of your Shopify store has less to do with selling products and more to do with publishing content. Here’s a stat to make you sweat: 47 percent of online buyers read at least five pieces of content before buying. If your brand isn’t creating that content, someone else is doing it for you, and probably stealing the sale while they’re at it. This episode is your 1 percent win for shifting your mindset from "product pusher" to "publishing powerhouse."

Key Take-aways

• The top Shopify brands act like media companies that happen to sell products.
• Nearly half of shoppers consume five pieces of content before they make a purchase.
• Blogging is still a killer strategy for SEO and long-term growth but is criminally underused.
• Use customer questions as blog fuel. ChatGPT can help you get started, but always personalize it.
• Social media, newsletters, podcasts, and PR are all part of your publishing toolbox.
• Sharing founder stories and behind-the-scenes content builds stronger customer connections.
• Getting press isn’t just for big brands. One good article can change your brand’s trajectory.
• Pick one content platform and commit to 30 days of consistent publishing.
• Pitch yourself to podcasts in your niche. It is easier than you think and builds serious authority.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if I told you 85% of your Shopify store visitors walk away with nothing? Not a product. Not a download. Not even a cheeky 10% off code. In this short but powerful episode, I break down why that’s a massive missed opportunity and how you can flip the script with a simple strategy I call the “Irresistible Offer.” With industry conversion rates averaging just 2% to 3%, it’s time to stop obsessing over the sale and start focusing on brand affinity, lead capture, and long-term relationship building. A free shaker bottle or ebook might just be your secret weapon to 10X your ROI. Seriously.

Key Take-aways: 🎁 Give everyone something – Don’t let non-buyers bounce. Offer something of value to every visitor. 📉 Ecomm truth bomb – Even the best Shopify sites convert only 10-15% of traffic. The rest? Poof. 📬 Brand affinity beats hard sells – A free gift and a handwritten note can crush a cold ad every time. 📈 You’re playing the long game – It’s not about the first sale. It’s about building trust and future buys. 💡 You don’t need to be a celebrity – You can still create celebrity-level trust with smart touchpoints.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What do couches, saunas, and custom engagement rings have in common? They're all being sold on Shopify, and most customers don’t want to pay full price up front. In this episode, I sit down with Diana Birsan, former Shopify PM turned founder of Downpay, the app enabling partial payments and flexible checkout experiences for high-ticket, made-to-order, and pre-order products. We dive into the psychology of deposits, how Downpay achieved $50M in GMV in its first year, and why BNPL might actually be hurting your store. With conversion rates improving up to 47% for some merchants, this isn’t just a payments tweak — it could be your next growth unlock. If you sell anything custom, expensive, or built-to-order on Shopify, this one’s for you.

Key Take-aways

• Partial payments build trust and increase conversions, especially for high-ticket, made-to-order products.

• Merchants using Downpay have seen up to a 47% increase in conversion rates.

• Buy Now Pay Later (BNPL) solutions like Klarna or Afterpay can cost merchants 6–10% of every sale and often aren’t ideal for custom or delayed delivery products.

• Downpay integrates natively with Shopify’s checkout — no duplicate orders, no analytics mess.

• Storing cards on file and setting custom charge triggers (on delivery, fulfillment, or X days later) gives merchants control.

• Offering deposits can tap into buyer psychology, including the powerful “sunk cost fallacy” to reduce cancellations.

• Downpay is especially effective for furniture, jewelry, saunas, motorcycles, and even events or workshops.

• It can be installed and launched within minutes, with no disruption to your current checkout flow.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show

• Diana Birsan on LinkedIn: https://www.linkedin.com/in/dianabirsan/
• Downpay: https://shopify.pxf.io/mO1RND
• Flair Delivery Scheduler: https://www.getflair.io
• Shopify Flow: https://bit.ly/shopify-flow
• Shopify Plus Info: https://shopify.pxf.io/YR0WNe
• Bold Commerce Apps: https://www.boldcommerce.com/shopify

Special Offer: Try Downpay with a 14-day free trial. Plans start at just $9.99/month with low transaction fees. Custom pricing available for merchants doing over $100K/month.

Everyone’s obsessed with their Shopify landing pages, but here’s the inconvenient truth: most of your customers never even make it there. They’re stalking your Instagram, TikTok, or YouTube profile first. And if that page isn’t optimized, you’re bleeding conversions before the game even starts. In this episode, I’ll walk you through how to turn your social media profile into a true “pre-landing page” that pulls people in and makes them click through to buy. Considering that over 70% of shoppers check a brand’s social media before purchasing, this small change can mean big money for your Shopify store.

Key Take-aways

• Your social media profile is a critical step in the buying journey and should be treated like a landing page
• Optimize highlights, pinned content, and bio links to showcase bestsellers, reviews, and trending products
• Focus on storytelling and brand trust, not just a pretty grid layout
• Use customer reviews and UGC in story highlights to increase credibility
• Make it effortless for visitors to find your top products and offers without having to dig through your feed

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Most Shopify entrepreneurs don’t fail because of bad products or weak SEO. They fail because of one thing: they run out of money. In fact, 83% of businesses are not profitable, and yet the majority of Shopify stores never stop to address this until it’s too late. In today’s episode, I sit down with bestselling author Mike Michalowicz (Profit First, Clockwork, The Money Habit) to talk about eradicating “entrepreneurial poverty.”

We dive into money habits, why hustle culture is a scam, and the practical systems every Shopify store owner needs to build a sustainable business. Trust me — if you think profit is something you’ll “hit” one day, this episode will change the way you see entrepreneurship forever.

Key Take-aways

• Why most Shopify businesses fail, and why it’s rarely because of the product.

• The Profit First framework and why profitability isn’t an event, it’s a habit.

• How founder burnout and poor money habits destroy great stores.

• Why removing yourself from the business (Clockwork method) is a true measure of success.

• The importance of constraints in sparking innovation and efficiency.

• Why small business isn’t just the backbone of the economy — it IS the economy.

Resources & Links Mentioned in the Show

• Mike Michalowicz Website (Mike Motorbike): https://www.youtube.com/results?search_query=mike+michalowicz
• Shopify: https://www.shopify.com
• Shopify Plus: https://www.shopify.com/plus
• Bold Commerce Apps for Shopify: https://boldcommerce.com/shopify

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Most Shopify stores are not losing sales because their ads are bad. They’re losing sales because of the smallest little words on their store!. In this episode, I roast the innocent-looking “Shipping calculated at checkout” and explain why it quietly trains buyers to expect a surprise. Baymard’s research puts numbers on the pain: around 70% of carts are abandoned, and 39% of shoppers bail when extra costs feel too high, with another 14% leaving when they can’t see the total upfront. This is Shopify conversion fuel, hiding in plain sight.

• Are six tiny words underneath your Shopify buttons quietly nuking conversion?

• What does “microcopy” actually do in the buyer’s brain: friction removal, uncertainty reduction, momentum protection?

• Why does vague copy create fear even when you think it’s “neutral”?

• How do you replace hype-y “premium quality” wallpaper with what I call operational truth?

• Where is the point of commitment on your Shopify PDP, cart drawer, and checkout, and what should it say right there?

• Which microcopy lines have the highest ROI to fix first (and why it’s usually under Add to Cart)?

• How do you turn microcopy into a content system using Shopify metafields and metaobjects so you’re not begging a developer forever?

• What should you test for 7 days, and which 3 metrics tell you if the change printed money?

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

• Baymard cart abandonment stats and reasons: https://baymard.com/lists/cart-abandonment-rate
• Shop Pay conversion lift (Shopify): https://www.shopify.com/ca/blog/shop-pay-checkout
• Shopify Checkout overview (enterprise): https://www.shopify.com/ca/enterprise/blog/shopify-checkout
• Shopify Flow (app): https://apps.shopify.com/flow
• Shopify Flow (help docs): https://help.shopify.com/en/manual/shopify-flow
• Shopify customer segments (help docs): https://help.shopify.com/en/manual/customers/customer-segmentation
• Creating customer segments: https://help.shopify.com/en/manual/customers/customer-segmentation/create-customer-segments
• Shopify metafields (help docs): https://help.shopify.com/en/manual/custom-data/metafields
• Shopify metaobjects (help docs): https://help.shopify.com/en/manual/custom-data/metaobjects
• Checkout Blocks app (Shopify App Store): https://apps.shopify.com/checkout-blocks
• Checkout Blocks app (Shopify help docs): https://help.shopify.com/en/manual/checkout-settings/checkout-blocks
• Shogun A/B Testing (Shopify App Store): https://apps.shopify.com/shogun-ab-testing
• Intelligems A/B Testing (Shopify App Store): https://apps.shopify.com/intelligems
• Steve Madden (example): https://www.stevemadden.com
• ColourPop (example): https://colourpop.com
• BÉIS (example): https://beistravel.com
• Domino’s Tracker (story reference): https://www.dominos.com/en/tracker

Handwritten notes are all the craze! The reason? We are getting worse at the easiest part of ecommerce, making people feel like humans. David Wachs, CEO of Handwrytten, explains why a real handwritten note (yes, real pen) can beat the 135+ emails a day noise, lift repeat purchases, reviews, and referrals, and turn your Shopify store into the brand people actually

• Why are open rates for handwritten envelopes three times higher than standard printed mail?

• Can a robot actually use a real pen to mimic human nuance without looking like a total fraud?

• Is it possible to trigger a physical, handwritten note automatically when a customer hits a specific lifetime spend threshold on Shopify?

• Why did one company find that intentionally "screwing up" followed by a handwritten win-back note led to a higher LTV than a perfect customer experience?

• How can you use uniquely trackable QR codes on physical cards to see exactly which customers are coming back to your store?

• What are the two biggest mistakes brands make that immediately ruin the "sincerity" of a physical note?

Bottom line: it’s a simple, emotional way to stand out. In a world of 100+ daily emails, a real handwritten card is memorable, it says “you matter” in a way a promo email never will.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

• Handwrytten Shopify integration page: https://www.handwrytten.com/integrations/shopify/
• Handwrytten Shopify App Store listing: https://shopify.pxf.io/19EdgR 
• Creating Superfans (Brittany Hodak): https://brittanyhodak.com/book
• Klaviyo: https://www.klaviyo.com
• Zapier: https://zapier.com

Special offer mentioned: Request a free sample kit from Handwrytten (link above).

The real reason your Shopify subscription growth stalled has nothing to do with your product and everything to do with predictable human psychology. Most brands hit the same wall around six or seven cycles, watching customers cancel even when the product works perfectly. That is subscription fatigue. In this episode, we dig into why perceived value always decays over time and how top Shopify brands beat fatigue with layered value, emotional benefits, and membership design. If you want subscribers who stay for years, not months, this episode gives you the playbook.

🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if the biggest retention problem in your Shopify business is not retention at all, but the customers you are acquiring in the first place?

Most brands obsess over CAC and conversion, then panic when churn hits, never realizing the two are inseparable.

Acquisition is retention.

In this episode, I break down why the customer you attract determines the customer you keep, how the post-checkout dopamine spike shapes long-term loyalty, and how smart onboarding can lift retention before the first order even ships.

If you want to stop fighting churn and start engineering loyalty, this Shopify episode is your blueprint.

🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if the reason your Shopify customers aren’t loyal has nothing to do with your service and everything to do with the status your brand fails to create?

Most of us work hard to respond faster, offer better support, and throw in discounts, yet loyalty still slips away. The problem is simple. Service is expected. Status is desired. In this episode, I break down how modern buyers crave identity, recognition, and belonging, and how to design a Shopify membership experience people are proud to join.

If you want customers who stay because it feels like who they are, not because you gave them 10 percent off, this episode will show you the path.

🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if your Shopify brand is not losing customers because of churn, but because you never designed something worth staying for in the first place? Most brands play defence. They plug holes, fight cancellations, and scramble for acquisition wins while ignoring the identity, psychology, and membership experience customers actually want. In this episode, I break down why real loyalty starts at the moment of excitement after checkout, how to rethink retention at the acquisition level, and what it looks like to build a membership people proudly belong to. If you want your Shopify business to stop reacting and start compounding, this is the episode to listen to.

🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if I told you the future of Shopify success has nothing to do with discounts, funnels, or “crushing Q4”… and everything to do with psychology? In this episode we "flipped the mics" and sit on the other side getting interviewed.  We unpacked what loyalty actually looks like in 2025 and beyond, why customers are less loyal than a distracted goldfish, why 76 percent of buyers expect personalization instantly, and why paid membership can 4x your revenue. If you run a Shopify business and you want to stop guessing how loyalty works, this episode will change the way you build your brand forever.

• Why most Shopify brands accidentally train their customers to leave.

• The psychological reason loyalty is no longer about points or discounts.

• How onboarding shapes retention before the first order even ships.

• Why the modern buyer brain is overloaded and how Shopify brands can win with simplicity.

• How sunk cost fallacy creates irrational loyalty and how to ethically engineer it.

• Why membership ecosystems are the future of Shopify growth.

• The subscription death curve and the only way to escape it.

• Why referral-driven growth is the survival strategy for the next generation of Shopify brands.

• How to layer value so customers stay because it feels like who they are, not because of a coupon.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Bold Commerce Apps: https://www.boldcommerce.com/shopify Shopify Plus Info: https://www.shopify.com/plus Amazon Prime (membership breakdown): https://www.mckinsey.com Accenture Consumer Values Report: https://www.accenture.com Havas Meaningful Brands Study: https://meaningful-brands.com Peloton Membership Info: https://www.onepeloton.com Starbucks Rewards Program: https://www.starbucks.ca/rewards Chewy Customer Care Stories: https://www.chewy.com

Join the upcoming webinar with todays guest on December 16: https://bit.ly/stop-the-leak-dec-16 POV: Your beautifully crafted acquisition strategy is basically a leaky bucket and you’ve been pouring money into Facebook’s pockets for years. Here’s the punchline. Up to 70 percent of customers who click cancel are not actually done with you. They’re confused, overwhelmed, or have three months of product piling up under their sink. And when you intervene properly, brands consistently save 25 to 40 percent of those would-be churned subscribers. If you care about LTV, retention, or keeping your Shopify business from quietly bleeding out, this episode is not optional.

Don't miss our LIVE webinar with today's guest today as we go deep cancellations flows, show you exactly how to set them up, what works best, what doesn't and exactly how the best brands on Shopify set up theirs! Plus it's live, so you can ask any questions you like. 

REGISTER HERE: https://bit.ly/stop-the-leak-dec-16

• The cancel click is not the end. It is the beginning of the most valuable conversation in your Shopify business.

• Up to 70 percent of cancellation attempts are misdiagnosed and fully preventable with the right flow.

• Personalization beats blanket offers every time. One-size-fits-all cancellation flows are revenue murder.

• The best Shopify brands treat cancellation as a retention engine, not a customer exit.

• Skip and pause offers save more subscribers than heavy discounts and avoid training customers to game the system.

• AI generated offer copy can increase save rates by up to 7 percent without changing the offer itself.

• Cancellation feedback is a goldmine for fixing product, onboarding, acquisition, and CX issues.

• The ProsperStack and Bold Subscriptions integration gives Shopify brands a native, no-code solution to stop churn fast.

• Winback campaigns can recover a massive percentage of “not now” customers who left for temporary reasons.

• You cannot fix churn if you are acquiring the wrong customer in the first place.

🫶 Support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

• ProsperStack: https://prosperstack.com
• Tony Sternberg on LinkedIn: https://www.linkedin.com/in/tonysternberg/
• ProsperStack Blog on the Peak End Rule: https://prosperstack.com/blog
• Bold Subscriptions for Shopify: https://boldcommerce.com/shopify/subscriptions
• Bold Commerce Apps: https://www.boldcommerce.com/shopify
• Webinar Registration. Stop the Cancel: https://boldcommerce.com/shopify/churn-prevention
• Patrick Campbell and ProfitWell: https://www.profitwell.com
• SEMrush: https://www.semrush.com
• Charity Water: https://www.charitywater.org

Don't miss our LIVE webinar with Tony from this episode! We're going deep cancellations flows to show you exactly how to set them up, what works best, what doesn't and exactly how the best brands on Shopify set up theirs! Plus it's live, so you can ask any questions you like. 

REGISTER HERE: https://bit.ly/stop-the-leak-dec-16

If you’re not A/B testing your Shopify store, you’re basically running your business on “I think this looks nice.” Spoiler alert. That is not a strategy. Brands that consistently A/B test see conversion lifts anywhere from 27 percent to 550 percent 🤯.  Today I sit down with Phill Moorman, the new CEO of Shogun, one of the original Shopify app giants, to talk about why testing, personalization, and AI might be the most profitable things you are still avoiding. We cover the tools, the workflows, the psychology, and yes, the excuses… and why they’re killing your growth.

• Why gut-driven Shopify decisions are silently destroying your conversion rate

• How A/B testing can realistically increase your revenue by 20 to 50 percent

• The easiest things to test that almost always boost performance

• How Shopify merchants can personalize pages for cities, states, campaigns, or even influencer traffic

• Why segmentation matters when paid acquisition is getting more expensive every quarter

• How Shogun’s AI Section Builder can create custom sections in seconds

• When to test, when to personalize, and when to step away and rethink the funnel entirely

• How to avoid “vanity metrics” and actually test for revenue

• Why some brands reject designs that convert better and how to avoid making “pretty but poor” pages

🫶 Support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Shogun Homepage https://getshogun.com

Shogun A/B Testing App https://apps.shopify.com/shogun-ab-testing

Shogun Personalization App https://apps.shopify.com/shogun-personalization

Shogun Page Builder https://apps.shopify.com/shogun

Shogun AI Section Builder (launching soon) https://getshogun.com

VideoWise https://www.videowise.com

Super Affiliate https://superaffiliates.com

Shopify https://www.shopify.com

Bold Commerce Apps https://www.boldcommerce.com/shopify

Phill Moorman on LinkedIn https://www.linkedin.com/in/phillip-moorman-growth-marketing/

Ever wonder why 97% of Shopify store visitors leave without buying anything? Yep… ninety-seven percent. That’s like running a retail store where almost everyone walks in, looks around, and says “nah.” In this episode, I sit down with Mac King, Co-Founder and CRO of Domaine—the world’s largest Shopify agency managing over $6 billion GMV—to talk about how brands can still crush it even in a slow economy. We get into why AI search traffic is exploding (and how to hack it before your competitors do), why blogs are suddenly cool again, and how “taste” might secretly be your biggest conversion lever. If you want to future-proof your Shopify store and outsmart the slowdown, this is the one you don’t skip.

• Why “taste” is the new conversion strategy (and no, it’s not something you can A/B test).

• How AI search is the next SEO land grab, and the simple hacks to rank before everyone else figures it out.

• Why blogs are back—and how creating real content (not AI sludge) gets you surfaced in ChatGPT and Google’s AI results.

• Why first-party data is your most valuable Shopify asset, and how to actually use it for personalized experiences.

• Simple UX tweaks (like ditching your cart page) that boost conversion instantly.

• How Domaine consistently delivers 85% of projects on budget—in an industry famous for the opposite.

• The mindset shift from “merchant” to “brand,” and why the words you use internally shape your customer experience externally.

• Why subscriptions are no longer enough, and what “predictive reorder” programs mean for the future of Shopify retention.

🫶 Support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

• Mac King on LinkedIn: https://www.linkedin.com/in/mackenziepking/
• Domaine (Shopify Agency): https://www.meetdomaine.com
• Domaine Studio (for SMB brands): https://www.meetdomaine.com/studio
• Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify
• Shopify Plus Partner Info: https://www.shopify.com/plus
• Klaviyo Personalization API: https://www.klaviyo.com
• UserTesting (A/B testing tool): https://www.usertesting.com
• Reactive (Mobile App for Shopify Brands): https://www.reactiv.ai/
• Fellow Coffee Products (example brand): https://www.grammarly.com

It's time to try live video on your Shopify store! Forget overproduced videos with expensive talent. It turns out, an iPhone, a ring light, and a bit of authenticity can outperform your entire agency. Live shopping converts 25% higher than standard ecommerce pages and lifts average order value by 20%. While most Shopify stores are still arguing about button colors, the next wave of growth is literally happening... live. In this episode, I sit down with Claudiu Cioba, founder of Videowise, to unpack how live shopping is quietly becoming the biggest new Shopify sales channel.

• Live shopping isn’t the “next big thing.” It’s already driving 25% higher conversion rates and 20% higher AOV for Shopify brands.

• You don’t need a studio, a film crew, or Spielberg. You need an iPhone and a pulse.

• Consistency wins: the best brands go live weekly and repurpose content across TikTok, Instagram, and their Shopify store.

• Authenticity beats polish. Customers buy from people, not production value.

• Most live shopping revenue happens after the show. Use replays, drip campaigns, and Klaviyo flows to keep selling long after you log off.

• Leverage ambassadors and influencers. Let them go live and sell for you. Their followers = your new customers.

• If you’re plateauing, live shopping is one of the fastest ways to add incremental revenue to your Shopify business.

🫶 Support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Videowise (Shoppable Video & Live Shopping): https://www.videowise.com Shopify: https://www.shopify.com Shopify Plus: https://www.shopify.com/plus Klaviyo Email Marketing: https://www.boldcommerce.com/shopify

Get 2 free live shopping shows with full support from Videowise. Just book a meeting at https://www.videowise.com and mention you heard about it on the Shopify1Percent Podcast.

Get an exclusive 30% OFF Omnisend for 3 MONTHS: https://shopify1percent.com/omnisend What if I told you your customers are better copywriters than you are? In this episode, I dig into how using the voice of your customer can increase Shopify conversions by up to 47% (according to MECLABS research). Most brands write copy that talks at customers instead of for them. I’ll show you how to flip that script and turn your homepage into a mirror that instantly builds trust and sells more. If you want to increase sales without spending another dollar on ads, this one’s for you.

🧠 Stop writing like a brand. Customers don’t care what you want to say; they care what they get. 🪞 Your homepage isn’t a brochure—it’s a mirror. Show your customers themselves in your copy. 📈 Using customer language can increase conversions by up to 47%. 🗣️ Harvest real customer words from reviews, support tickets, and social comments. 🤖 Use AI tools like ChatGPT to summarize review patterns and uncover your customers’ true value themes. 💡 Write copy like your best customer just explained your product to a friend—that’s the real secret.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Your Shopify traffic didn't disappear; it just got smarter and moved to AI agents. While you were busy optimizing meta tags for 2015, 84% of e-commerce brands started integrating AI, and the ones doing it right are seeing a 30% higher AOV on orders found through AI search. If you aren't optimizing for "Answer Engines," you are basically invisible to the modern shopper. I sat down with Nihar Kulkarni from Roswell NYC to discuss why the old agency model is dead and how to make sure the robots actually recommend your products.

Key Take-aways

• Why silos are killing your growth and how integrated creative and media teams generate a 20% lift in conversion rates.
• Are you optimizing for AEO and GEO? If you don't know what those acronyms mean, you are already behind.
• The "LLMs.txt" file is the new sitemap. Learn why you need to add this simple text file to your Shopify store immediately to feed the AI bots.
• Why agencies have to stop billing for hands and start billing for brains before AI replaces the execution work entirely.
• The massive retention mistake most brands make on Black Friday (hint: stop emailing people who just bought from you).
• How to reverse engineer your retention strategy to ensure 30% of your revenue comes from email and SMS.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show

Roswell NYC: https://roswell.nyc

Nihar Kulkarni on LinkedIn: https://www.linkedin.com/in/niharkulkarni/

Diane von Furstenberg (DVF): https://www.dvf.com

Gorgias Helpdesk: https://www.gorgias.com

Sienna AI: https://www.sienna.ai 

Attentive: https://www.attentive.com

Yotpo: https://www.yotpo.com

Judge.me: https://judge.me

Reviews.io: https://www.reviews.io

Perplexity AI: https://www.perplexity.ai

Shop App: https://shop.app

Bold Commerce: https://www.boldcommerce.com

Bold Match: https://boldmatch.com/  

I’ll say it. Most Shopify growth problems are math problems wearing marketing costumes. In this episode with Marc Rodill, we tear off the costume and fix the math. We talk Shopify conversion that still hovers in the low single digits for many stores, 65 to 70 percent of carts that get abandoned, and why retention improvements often drive more profit than top-of-funnel ad spend. If you run a Shopify store and like money, this is your episode. Expect simple moves that compound, international wins you can copy, and a “drunk uncle” usability test you’ll wish you tried sooner.

• Focus on numbers over noise, start with profit, contribution margin, and cash conversion cycle

• Deaverage your data by cohort, product, and channel to find the actual profit drivers

• Align ads to landing pages and product detail pages so the promise matches the page

• Use the “drunk uncle test” to spot obvious friction in your Shopify buying journey

• Stack trust on every step, from ad to checkout, with proof, policies, and plain language

• Mine backend profit with post-purchase offers, reorders, and partnerships instead of only top-funnel spend

• Make international your easiest win, copy what already works and localize only what matters

• Speak in the customer’s words, use FAQs and objections to write copy that converts

• Build dashboards you’ll actually use, one KPI per view, and tie every metric to a decision

• Think in systems, not hacks, so small 1 percent improvements compound across your Shopify funnel

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Shopify: https://www.shopify.com Shopify Markets: https://www.shopify.com/markets  Meta Ads Manager: https://business.facebook.com/adsmanager Walmart Marketplace: https://marketplace.walmart.com Bold Commerce Apps: https://www.boldcommerce.com/shopify

If your Shopify store isn’t “agent ready,” you’re about to be invisible. I sat down with AI expert, Gavin McKew to dig into how AI shopping agents and Shopify’s new ChatGPT checkout will change discovery, pricing, and conversion, forever. More than half of U.S. consumers already start shopping research with AI, and OpenAI just turned those chats into one-click purchases. Translation: your PDPs are now talking to robots and humans at the same time. Let’s make them fluent, fast, and profitable

• What “agent ready” actually means for a Shopify catalog, from clean titles to machine-readable policies

• The 6 metafields to add now so LLMs can index your products with confidence

• Why one unusual but high-signal spec can win tie-breakers and conversions

• How to prep for ACP so agents can complete purchases with fewer clicks

• Pricing, bundles, and VIP logic that an AI agent can evaluate instantly

• Post-purchase identity capture so agent-led checkouts still grow your LTV

• A 90-day roadmap to ship the above without boiling the ocean

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Shopify and OpenAI bring commerce to ChatGPT: https://www.shopify.com/news/shopify-open-ai-commerce OpenAI Instant Checkout announcement: https://openai.com/index/buy-it-in-chatgpt/ Agentic Commerce Protocol overview: https://developers.openai.com/commerce/ Stripe ACP documentation: https://docs.stripe.com/agentic-commerce/protocol Shero Commerce: https://sherocommerce.com/ Gavin McKew on LinkedIn: https://www.linkedin.com/in/gavinmckew/ How to get ChatGPT and Perplexity to index your store: https://sherocommerce.com/ai-seo-for-shopify/  Shopify Plus info: https://www.shopify.com/plus Bold Commerce apps for Shopify: https://www.boldcommerce.com/shopify