SEO F**king What - Get Found on Google and make money from your website with practical SEO tips – Details, episodes & analysis
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SEO F**king What - Get Found on Google and make money from your website with practical SEO tips
Nikki Pilkington
Frequency: 1 episode/8d. Total Eps: 28
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🇬🇧 Great Britain - marketing
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22/05/2026#79🇬🇧 Great Britain - marketing
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16/05/2026#58🇨🇦 Canada - marketing
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10/05/2026#37
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See allScore global : 73%
Publication history
Monthly episode publishing history over the past years.
SEO F**king What... To Expect From This Podcast
jeudi 16 octobre 2025 • Duration 01:41
SEO F**king What is coming to your favourite podcast app. Are you ready for it? The "SEO Is Dead" Bros certainly aren't...
SEO is not dead, FFS!
Episode 1
dimanche 19 octobre 2025 • Duration 11:45
Welcome to "SEO Fucking What," the podcast that cuts through the bullshit and tells it straight, with no wanky jargon and no panic-peddling.
I’m Nikki, here to help you make damn real money from your website by showing up on Google, not by falling for shiny new courses or scare tactics from so-called LinkedIn gurus.
In today’s very first episode, we're tackling the biggest scam floating around the digital marketing scene: the tired claim that "SEO is dead."
So grab your coffee (and maybe cover your ears if you’re sensitive to swearing), because we’re about to expose the con jobs, give you real tips, and remind you to trust your own data over social media hype.
Join me. Let’s keep SEO non-wanky and make it work for your business.
Mentioned in this episode:
Join our blogging masterclass
Your SEO sh*t - who actually owns it?
Episode 2
dimanche 26 octobre 2025 • Duration 09:31
Hey hey, it’s Nikki, and welcome to "SEO F*%king What". This is the podcast where I cut through the bollocks and give you the real advice you need to get your website found (and making money) on Google.
In this episode, “Who Owns Your SEO Shlt,” I’m talking about something that’s been pissing me off for years: the sneaky way agencies and freelancers end up owning your entire Google presence without you even knowing it.
Over three decades working in digital marketing, I’ve seen businesses spend thousands on Google Ads, Analytics, and Search Console, only to realise later they've forgotten the most important aspect of running these accounts.
In this episode, I’ll break down how to get out of this mess when it happens and ensure it never bites you on the arse again.
I promise, it’s actionable stuff you won’t hear from those LinkedIn gooroos.
So click play and let’s get into it!
Mentioned in this episode:
Join our blogging masterclass
Why the f*ck isn't my blog post SEO working?
Episode 3
dimanche 2 novembre 2025 • Duration 09:57
Hey hey. It’s Nikki, and welcome to "SEO F*%king What", the no-bullshit podcast about getting your website found in Google by the people who actually want to buy from you - without the wanky advice the LinkedIn gurus are peddling.
If you’ve ever spent hours crafting a blog post only for Google to completely ignore it, this episode is exactly what you need.
I'll be slicing through the usual SEO myths and explain why your posts aren’t ranking - and more importantly, how to fix it fast.
This episode will help you ensure you're making your content searchable and scannable. And we'll get you offering actual answers (instead of generic waffle).
Oh, and not forgetting ensure your meta descriptions actually get clicks.
You’ll also hear why quick SEO fixes can make a huge difference for small businesses, and how one-off improvements don’t mean you have to sell your soul to a retainer.
Chapter Timestamped summary:00:25 "Fixing Blog SEO Mistakes"
04:16 Fixing Underperforming Blog Posts
07:51 One more important thing
This episode is all about you writing better shit on your blog. What better way to make sure this happens than having me in your corner - https://nikki-pilkington.com/seo-training/
Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/
Mentioned in this episode:
Join our blogging masterclass
I'm SEO Fucking Tired...
Episode 5
dimanche 16 novembre 2025 • Duration 13:14
Fed up with watching charlatans and self-proclaimed “AI SEO gurus” rake in cash and followers by selling absolute bollocks? Yeah, me too.
This is SEO Fu*king What. I'm Nikki, and I help business owners like you to get found in search and make money from your website
In this no-bullshit episode, I’m explaining:
- Why the “SEO is dead” crowd keeps shouting the loudest
- The real reason AI content farms never win long-term
- How to spot the red flags (and the actual strategies that still work)
If you care about sustainable SEO that actually ranks, this
one’s for you.
This episode is all about the total dickheads who are offering terrible advice that could fuck up your website and its SEO.
You'll learn a lot from it.
But you'll get even better results from your SEO by having me in your corner - https://nikki-pilkington.com/seo-training/
Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/
Mentioned in this episode:
Join our blogging masterclass
Chat GPT isn't your fu*king SEO team!
Episode 4
dimanche 9 novembre 2025 • Duration 14:01
LinkedIn told you to sack your SEO tools and just use ChatGPT. Cute.
This is SEO Fu*king What. I'm Nikki, and I help business owners like you to get found in search and make money from your website
In this episode, I break down the three biggest ChatGPT SEO myths — fake volumes, fantasy Keyword Density (KD), and imaginary competitor analysis. I also give you a budget-savvy playbook that actually works: using GSC, manual SERPs and free tools.
And I share exactly where AI belongs (and where it doesn’t).
Click play to learn how to use ChatGPT for SEO the right way...
Timestamped summary00:00 "ChatGPT vs Paid SEO Tools"
03:58 "Ahrefs vs. ChatGPT: SEO Reality"
08:23 "Budget SEO Tips Exposed"
10:42 SEO Success Requires Time & Data
This episode is all about not letting Chat GPT totally fuck up your SEO.
But you'll have even better results from your SEO by having me in your corner - https://nikki-pilkington.com/seo-training/
Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/
Mentioned in this episode:
Join our blogging masterclass
The F**king SEO Your Web Designer Promised vs What You Actually Got
Episode 6
dimanche 23 novembre 2025 • Duration 05:38
Ever handed over a chunk of cash to your web designer for “SEO” and ended up with nothing but a plugin and a lot of empty promises?
Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, I’m pulling back the curtain on what really happens when web designers say they do SEO—and how you can tell if you’ve been stitched up.
I’ll walk you through the fixes and explain why most web designers aren’t SEO experts (and why that’s not a dig at them), reveal what real SEO looks like, and share the right questions to ask before you hire anyone.
Plus, I’ve got actionable steps you can take right now to get your site sorted—no bollocks, just practical advice.
If you’re ready to finally get found and make some money, hit follow and click play for some non-wanky SEO guidance that actually works!
Timestamped summary00:00 "Web Design vs. True SEO"
03:52 "SEO Advice: Get Found"
This episode is all about ensuring your web designer doesn't totally fuck you over on your SEO.
But you'll have even better results from your SEO by having me in your corner - https://nikki-pilkington.com/seo-training/
Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/
Mentioned in this episode:
Join our blogging masterclass
SEO F**king IS for small businesses
Episode 7
dimanche 30 novembre 2025 • Duration 11:30
In this episode I’m taking on one of the most annoying lies in the SEO world. You’ve probably heard it. “SEO isn’t really for businesses your size.” Yeah. That's total bullshit.
Someone asked me about it on LinkedIn and honestly, I could feel my blood pressure rising.
So I’m breaking down why small businesses keep getting fobbed off by big agencies and why it has nothing to do with SEO… and everything to do with profit.
I talk through the real reasons you’re being dismissed and then walk you through what small businesses can actually do to get found. Local SEO wins. Smarter page titles. Writing content that answers real questions. Getting reviews. Fixing the basics on your website. It’s all here and none of it requires dropping two grand a month on an agency.
If you’ve ever been told you’re “too small” for SEO or felt like your website is just sitting there like a digital paperweight, this one will sort you out.
If it helps, follow SEO F**king What so you don’t miss next week’s episode. And if you know someone who’s been fed this same rubbish, send this to them. Sharing is caring and all that.
Mentioned in this episode:
Join our blogging masterclass
SEO Doesn't Work If You Don't F**king Let It!
Episode 8
dimanche 7 décembre 2025 • Duration 13:27
I’ve lost count of the businesses that hire an SEO expert, pay good money, and then make it impossible for us to actually do the job.
Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, I’m calling out the ridiculousness I sometimes see when a business hires an SEO. Not you. You wouldn't do any of this, I'm sure. But we'll explore some of the absolute sh*ttery that can go down when one of us SEO experts gets hired by someone who doesn't understand what our role in their business actually is!
If you want fluffy LinkedIn advice, this isn’t the show for you.
But if you’re ready to stop sabotaging your own results and work with an SEO like a grown-up, hit play.
This one might sting a bit — but it’ll make you money, which is all I f**king care about.
Timestamped summary00:00 Freelancing Isn't Remote Employment
04:26 Clients Restricting Access Harms Results
09:00 Empower Your SEO Expert
10:45 Respect Freelancers for Better Results
This episode is all about helping you ensure your SEO is equipped to do their job properly.
But you'll have even better results from your SEO by having me in your corner, and I offer supervision and set up of these kinds of arrangements as a service - https://nikki-pilkington.com/seo-training-and-development-uk/
Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/
Mentioned in this episode:
Join our blogging masterclass
What The F**k Your SEO is Actually Charging You For (And Why It's a Scam)
Episode 9
dimanche 14 décembre 2025 • Duration 12:57
Ever been quoted some ridiculous SEO retainer and thought… hang on, what the f**k am I actually paying for? Yeah. Same as lots of my clients. And honestly, I’m tired of watching small businesses get fleeced by agencies who talk a big game but can’t explain a single thing they’re doing.
Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, I’m breaking down the biggest red flags in SEO.
Guaranteed rankings. “Secret” methodologies. Vague contracts. The lot.
If you’ve ever felt stupid for falling for any of this, don’t. These people are professionals at sounding credible while delivering absolutely nothing.
By the end, you’ll know exactly what questions to ask, what bullshit to ignore, and how to spot an SEO that’s more scammer than specialist.
Part two is coming next week, where I’ll show you what good SEO should actually look like (and what it should cost). But for now, let’s make sure you stop handing your hard-earned money to chancers.
If you’ve got questions, come yell at me on LinkedIn or drop me an email. I don’t bite… unless you promise “guaranteed rankings.”
Timestamped summary00:00 "Protecting Small Businesses in SEO"
04:03 Vague SEO Contracts Warning
09:27 Avoid SEO Shortcuts
10:21 SEO: Hard Work, Real Experts
This episode is all about helping you ensure your SEO isn't a red flag waving scammer. But you'll have even better results from your SEO by having me in your corner, and I offer supervision and set up of these kinds of arrangements as a service - https://nikki-pilkington.com/seo-training-and-development-uk/
Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/
Mentioned in this episode:
Join our blogging masterclass
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