Ahrefs Podcast – Details, episodes & analysis

What is it like to have the freedom to create marketing campaigns that are so crazy, they're LITERALLY out of this world? Let's find out!

Andrew Davies, CMO of SaaS payment infrastructure provider Paddle, joins Ahrefs Podcast to discuss everything from their high production value video campaigns to the crossover between customer engagement and marketing to why you're probably using your blog section wrong.

If you're ready for a more advanced masterclass in marketing, you won't want to miss this discussion!

In this episode, we cover:

• Creating compelling brand stories
• Educating customers on your product offering
• Bringing customers into your marketing
• How you should be using your blog
• SEO vs paid media
• Creating out of this world creatives
• Content distribution game changers
• Upping your video production game
• Leveraging events for community buildingEmpowering teams to go on camera
• What is Account Based Marketing (ABM)
• Community empowerment as a marketing tool
• Inspirational marketers

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If you enjoyed this episode, please subscribe!

Where to find Andrew:

X: https://x.com/andjdavies

LinkedIn: https://www.linkedin.com/in/andjdavies/

Website: https://www.paddle.com/

Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/

X: @timsoulo

Website: https://www.timsoulo.com/

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Referenced in the episode:

Space campaign: https://space.paddle.com/

What happens when an SEO tool can't compete in SEO?

That's what happened in the early days of Surfer, an AI-powered content marketing platform. Surfer's Head of Marketing, Tomasz Niezgoda, joins the Ahrefs Podcast to explain exactly which strategies helped the company catapult to the 24th fastest-growing company in Europe and the #1 fastest-growing company in Poland.

In this episode, you'll learn:

- How to excel at product marketing

- Why Surfer does 1:1 onboarding calls (with EVERY client)

- Tracking customer responses to onboarding

- The benefit of educational videos - Where you should be distributing your webinars

- What the brand got out of redisigning their homepage

- Should you create a brand bible?

- Why SaaS certifications are valuable to clients and companies

- The secret to making your AI content actually good

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If you enjoyed this episode, please subscribe!Where to find Tomasz:

LinkedIn: https://www.linkedin.com/in/niezgoda-tomasz/

Website: https://surferseo.com/

Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/

X: @timsoulo

Website: https://www.timsoulo.com/

How can you land big-name clients like Zendesk, Quora, Wordpress, and Shutterstock? And how can you shift to a better-paying structure as a consultant? Eli Schwartz reveals how coining the term "product-led" SEO and writing a book about it opened doors he never thought possible, why it's a mistake to charge by the hour instead of by the product, and why SEOs should be charging more than $100 per hour. He also discusses his 2024 predictions for Google SGE, ChatGPT as a search engine, and whether guest posts will pass any value in the eyes of Google. In this episode, we cover: (00:00) Introduction and Eli's background (02:15) Going Solo and Creating Product-Led SEO (18:16) Holistic SEO vs Product-Led SEO vs Programmatic SEO (24:42) Accepting Clients and Creating SEO Strategies (35:27) How Long Should Client Engagements Be? (39:39) Outbound Marketing and Client Acquisition (44:44) The Unexpected Success of Writing a Book (48:34) The Potential Impact of Google's SGE (56:39) Will ChatGPT Launch a Search Engne? (58:48) Will Google Announce That Guest Posts Pass No Value? (01:06:29) Does SEO Ever Change? (01:13:46) Company Size and Marketing Attribution Where to find Eli: LinkedIn: https://www.linkedin.com/in/schwartze X: https://x.com/5le Newsletter: https://productledseo.substack.com/ Website: https://www.elischwartz.co/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: https://x.com/timsoulo Website: https://www.timsoulo.com/

Is content marketing dead? Peep Laja thinks most of it’s garbage. In this episode, the founder of Wynter and CXL breaks down why today’s B2B content fails, how to create messaging that actually converts, why testing beats guessing, and how to know when it’s time to pivot your business model.

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Where to find Peep:

LinkedIn: (https://www.linkedin.com/in/peeplaja/)

X: @peeplaja

Website: https://peeplaja.com/

Where to find Tim:

LinkedIn: (https://www.linkedin.com/in/timsoulo/)

X: @timsoulo

Website: https://www.timsoulo.com/

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Ahrefs Podcast

Host: Tim Soulo

Podcast Producer: Michelle Lindner

Intro Storyboard & Video Lead: George Dolgikh

Intro Video Animations: Nikita Sych

#branding #brandclarity #brandmessaging #messagingframework #digitalmessaging #wynter

How different is marketing within large, complex teams than working with smaller brands? Tim Soulo chatted with David Fallarme about large-team marketing, fractional marketing, and why he decided to join Owner.com as VP of Marketing.

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Additional Resources

► https://www.linkedin.com/in/dfallarme/

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Ahrefs Podcast

Host: Tim Soulo

Podcast Producer: Michelle Lindner

Intro Storyboard & Video Lead: George Dolgikh

Intro Video Animations: Nikita Sych

#salesfunnel #digitalmarketing #revenuegeneration #fractionalmarketing #onlinebusiness #fractionalownership

When Dom Wells was teaching English, he never imagined that a few short years later, he’d be sitting on a $5M portfolio of digital assets. Tim Soulo dug in to find out how Dom’s portfolio is constructed, what he looks for in acquisitions, and how he runs his projects.

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Additional Resources

► https://onfolio.com/

► https://twitter.com/DomWellsOnfolio

► https://www.linkedin.com/in/dominic-wells-onfolio/

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Ahrefs Podcast

Host: Tim Soulo

Podcast Producer: Michelle Lindner

Intro Storyboard & Video Lead: George Dolgikh

Intro Video Animations: Nikita Sych

Rand Fishkin famously co-founded Moz, helped build it to a $67M company, and became one of the original SEO influencers in the process. But when he left the company in 2018 to found SparkToro, he didn’t just walk away from Moz; he also walked away from SEO in general.

So what happens when one of the original SEO influencers drops SEO as a marketing channel?

In this episode, you'll learn why you shouldn't fall into the trap of relying on marketing attribution, how you can leverage both online and offline interactions to increase brand awareness and drive conversions, and specific ways you can grow a company WITHOUT relying on SEO.

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Learn more from Rand:

► https://sparktoro.com/

► https://www.linkedin.com/in/randfishkin/

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Ahrefs Podcast

Host: Tim Soulo

Podcast Producer: Michelle Lindner

Intro Storyboard & Video Lead: George Dolgikh

Intro Video Animations: Nikita Sych

What is Out-of-Home (OOH) advertising, and how can it help you? Adam Singer, VP of Marketing at AdQuick, walks Tim Soulo through specific case studies on how companies can use offline advertising to make an impact even in digital spaces.

Before joining AdQuick, Adam was an Analytics Advocate at Google for 6 years. He left in 2018 to work with multiple startups both in-house and as a consultant.

So what are his go-to practices?

In this episode, you'll learn how offline advertising can help you increase your revenue, even if you're a digital-only company, how a founder brand can transform your social media and marketing strategies, and why your focus should be on marketing, not "growth hacking."

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Learn more from Adam:

► https://www.hottakes.space/

► https://twitter.com/AdamSinger

► https://twitter.com/dappermarketer/status/1488999529835757568

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Ahrefs Podcast

Host: Tim Soulo

Podcast Producer: Michelle Lindner

Intro Storyboard & Video Lead: George Dolgikh

Intro Video Animations: Nikita Sych

In 2014, Laura Roeder founded MeetEdgar, a social media scheduling software. She got around 100 signups on the first day of launch, and within just 11 months, the company was already making more than $1M in ARR.

Laura’s marketing playbook was so successful with MeetEdgar, that she was able to make a life-changing 7-figure exit within a few years. And then she repeated her success with her new coaching software, Paperbell.

So how did she do it?

In this episode of the Ahrefs Podcast, Laura reveals her biggest marketing secrets, including how SaaS companies can build brand hype before product launches, why you need to be building an email list, the hidden benefits behind attending industry events, and why you should never bid on branded terms for Google Ads.

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Additional Resources

► https://paperbell.com/

► https://lauraroeder.com/

► https://twitter.com/lkr

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Ahrefs PodcastHost: Tim Soulo

Podcast Producer: Michelle Lindner

Intro Storyboard & Video Lead: George Dolgikh

Intro Video Animations: Nikita Sych

Ready for a Masterclass in SEO and content creation? Today's guest is Glen Allsopp, founder of Detailed.com, the SEO Blueprint course, and gaps.com.

Glen is an absolute beast when it comes to his content output, and his thorough data studies are shared widely in and out of the SEO world when he publishes them. He also does $40 website audits that sell out immediately when they're open to the public.

Glen, who is notoriously private, doesn't normally do podcasts and he never speaks at conferences. That's why this episode of Ahrefs Podcast is audio only.

But one thing Glen isn't shy about is sharing his vast SEO and business wisdom with the world. In this episode, you'll learn:

(0:00) Intro

(01:45) Maintaining Privacy

(8:49) How does Glen make money

(10:41) What he focuses on

(17:03) What his team looks like

(23:47) Not scaling his agency

(28:01) What he gets out of his $40 audits

(34:29) Creating the Detailed SEO extension

(39:47) What to pay workers

(42:10) The evolution of Detailed

(47:12) Detailed research

(54:12) Promoting Detailed content

(1:00:10) How Glen approaches ideas

(1:06:07) iPhone link building

(1:10:17) Building relationships

(1:15:00) Super pixels

(1:26:10) How Glen stays organized

(1:31:25) The current state of SEO

(1:42:56) Gaps

(1:50:30) Who Glen looks up to

(1:52:56) Media companies

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If you enjoyed this episode, please subscribe!

Where to find Glen:

X: https://x.com/ViperChill

LinkedIn: https://www.linkedin.com/in/glen-allsopp-63084025/

Website: https://detailed.com/

SEO Blueprint: https://seoblueprint.com/

Gaps: https://gaps.com/

Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/

X: @timsoulo

Website: https://www.timsoulo.com/

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Referenced in the episode:

$40 website audits: https://detailed.com/audit/ Blog Tyrant: https://www.blogtyrant.com/SEO META in 1 Click: https://chromewebstore.google.com/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhcBloggerJet: https://bloggerjet.com/Copyblogger: https://copyblogger.com/ProBlogger: https://problogger.com/Darren Rowse: https://darrenrowse.com/How 16 Companies are Dominating the World’s Google Search Results (2024 Edition): https://detailed.com/google-control/ TechRadar: https://www.techradar.com/pro/could-google-be-using-reddit-to-revive-an-ancient-failed-project-60000-redditors-may-well-be-mturking-for-google-answers-20TechCrunch: https://techcrunch.com/2024/03/05/amazons-new-rufus-chatbot-isnt-bad-but-it-isnt-great-either/Mark Rofe (@iamrofe): https://x.com/iamrofeSiege Media: https://www.siegemedia.com/ Ross Hudgens: https://x.com/RossHudgensPomodoro technique: https://en.wikipedia.org/wiki/Pomodoro_TechniqueSeeking Alpha: https://seekingalpha.com/Retro Dodo: https://retrododo.com/Brian Morrissey: https://x.com/bmorrisseyThe Rebooting: https://www.therebooting.com/Neil Vogel: https://www.linkedin.com/in/neilvogel/Joshua Hardwick: https://x.com/joshuachardwick