Scaling Deep: The Membership & Marketing Podcast – Details, episodes & analysis

In this episode, I’m taking you behind the scenes of launching my new subscription service, ADHDish—designed specifically for women with ADHD or those who think they might have it. Launching something new can feel overwhelming, but I’m breaking it all down. From setting realistic, achievable goals to cultivating a positive mindset, I’m sharing the strategies that keep me focused and motivated.

Be the first to know when ADHDish launches by joining the waitlist here: adhdish.com

There's nothing wrong with being a coach, but that's not exactly why you'd create a membership, right? To have your members co-dependent on your response to every question? Nope!

This is a trend I'm starting to notice.

When memberships ...

1) Give away so much they make other profitable upsells irrelevant 📉

2) Replace the coaching relationship only you don't get paid for it 😒

This is exactly the debacle my VIP client had, until we retooled her program on Monday. She LOVES her membership but also felt like she was overcommitted to weekly calls + content delivery and had created a kind of co-dependency on her. Her model wasn't scalable.

She was too focused on responding to everything members asked about instead of leading them forward. Which, actually, as it turned out meant delivering a lot less to her members who couldn't keep up with it all anyway. Instead, she's creating a long-term roadmap they can follow. Dead simple.

Do you need help with figuring out why you're not getting stuff done and feeling guilty all the time .. 1️⃣ Determine why you feel ‘behind’

2️⃣ Redefine success based on what’s most important to you now

3️⃣ Embrace progress at your own pace

Click here to get your free training to break free from the guilt loop! https://scalingdeep.com/behind/

💙 https://www.instagram.com/lisaprincic/ 
💙 https://www.facebook.com/scalingdeep/ 
✨ https://www.fgfunnels.com/backdoor?fpr=lisa89

In this episode, I talk about how I plan out my Q4 strategy for my business. As a small business owner, I don't have the luxury of having the entire year planned out in advance - things change so quickly in the online world that it's really hard to predict what's going to happen far in the future.

Overall, the key is to spend some time thinking through your Q4 plan, set a few commitments, but don't overdo it. If you're looking to create a membership that doesn't burn you out, be sure to check out my upcoming "Membership Content Creation Machine" workshop.

🔗 https://scalingdeep.com/content I hope this video has given you some helpful tips for planning a successful Q4!

Cultivating an entrepreneurial, six-figure mindset can become your greatest asset when prepping for a live launch. Check out my 7 tips for really getting in the zone before your launch - I saved my best tip for last! If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret. 👇👇👇

 FREE TRAINING 👇👇👇

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The 6 Figure Membership Secret Webinar: Unlock the 3 secrets to recurring revenue & ultimate flexibility (without burning out from big launches & content creation!) Thursday, Sept 05 - 10am PDT • 12pm CDT • 1pm EDT Sign up for FREE at scalingdeep.com/live/ ✨ _______________________________ 

Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching

Live Launch 101🔥. In today's episode I'll take you through: 

• Different types of launch events, including the simple pressure launch, challenges, webinars, and workshops.

• Benefits of each event type and why I personally prefer webinars and workshops as they allow me to invest in and improve the training over time.

• The importance of getting people to actually show up and participate in the live event, as that is key to them considering your membership offer.

• Tips on using tools like urgency, scarcity, and email sequences to drive attendance and engagement.

If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret.

👇👇👇 FREE TRAINING 👇👇👇

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The 6 Figure Membership Secret Webinar: Unlock the 3 secrets to recurring revenue & ultimate flexibility (without burning out from big launches & content creation!) Thursday, Sept 05 - 10am PDT • 12pm CDT • 1pm EDT Sign up for FREE at scalingdeep.com/live/ ✨

To watch this video on YouTube go here: https://www.youtube.com/watch?v=wcKZzJCasqQ

This week’s business case study: my business, Scaling Deep! 🌀

Key Performance Indicators (KPIs) are often overlooked by small business owners. Without properly tracking these indicators surrounding your live launches, how do you actually know if you were successful or not?

📈 OBJECTIVE analysis can open the door to determining

1. IF you need to make adjustments, and
2. 2. WHERE you need to make adjustments. Check out this inside look into how I track my live launches. 

If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret.

👇👇👇 FREE TRAINING 👇👇👇

_______________________________ 

The 6 Figure Membership Secret Webinar: Unlock the 3 secrets to recurring revenue & ultimate flexibility (without burning out from big launches & content creation!) Thursday, Sept 05 - 10am PDT • 12pm CDT • 1pm EDT Sign up for FREE at scalingdeep.com/live/ ✨

In this week's episode, we are talking about all things NICHE. I share some tips on how to find the right niche for your membership. This includes doing keyword research, analyzing your competitors, and testing your idea with potential members. If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret.

👇👇👇 FREE TRAINING 👇👇👇

 _______________________________

The 6 Figure Membership Secret Webinar: Unlock the 3 secrets to recurring revenue & ultimate flexibility (without burning out from big launches & content creation!) Thursday, Sept 05 - 10am PDT • 12pm CDT • 1pm EDT Sign up for FREE at scalingdeep.com/live/ ✨

Trying to decide between a live launch or an evergreen funnel for your membership program? 🤔 In this video, I break down the key differences between these two strategies and share which one may be the best fit for you:

✨ Live launching creates a sense of urgency and connection but requires more intensive effort.

✨ Evergreen funnels provide ongoing sign-ups but can be trickier to gauge success. I also share my own experience starting with an evergreen approach before transitioning to live launches.

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Membership School Is A Training Program To Help You Build A Membership With Predictable, Recurring Revenue For The Next 5-Years & Beyond! 👉 https://scalingdeep.com/ms/ _______________________________

FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/

SEO is so incredibly valuable for membership sites. In this week's episode, I share with you my SEO journey, and some basic guidance and resources to help you get HOT🔥 leads organically!

Membership School Is A Training Program To Help You Build A Membership With Predictable, Recurring Revenue For The Next 5-Years & Beyond! 👉 https://scalingdeep.com/ms/

Pathfinder SEO: https://pathfinderseo.com/?ref=lisaprincic

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FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/  Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching 

Want a membership to lighten your workload? The last thing your probably want is to be suddenley saddled with endless admin. 

In this episode I share all of the platformss and tools I use to host content, onboard members and keep them engaged, using as much as my time as possible. 

Get direct links to all the programs I use to run my membership and business efficiently inside my toolbox right here: https://scalingdeep.com/resources/