Raise Your Visibility Online — LinkedIn, AI and Tools for Business Growth – Details, episodes & analysis

This week on Raise Your Visibility Online, host Louise Brogan sits down with Laura Meyer, former CIO at HarperCollins UK and Turner Broadcasting, now an angel investor championing female founders through Angel Academy.

After 27 years in corporate leadership, Laura made the leap to angel investing and hasn't looked back. In this fascinating conversation, she shares why AI might be the great equaliser for entrepreneurs, how it's transforming business at unprecedented speed, and what founders really need to know before seeking investment.

This episode is essential listening if you're:

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• Considering starting your own business
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• Wondering how AI will impact your career
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• A female founder seeking investment guidance
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• Curious about the angel investment world
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• Concerned about the future of work
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Only 2% of venture capital funding goes to all-female founded companies, whilst approximately 80% goes to all-male teams. Laura explains why this disparity persists and how organisations like Angel Academy are working to change it.

"Previously you might have needed a bookkeeper, someone to help with marketing, someone to write posts. Now you can do a lot of that through AI tools. The entry level for cost has come down, making it more accessible for more people—and more women."

Recent research (GDP Value project) found that AI output was valued at 47%—meaning AI outperformed human experts nearly half the time. And that's right now. Laura asks: "Imagine what it's going to be in another three months, another six months?"

Laura shares real examples of deep research projects that would normally take five days and require hiring a contractor, now being completed in 30 minutes with well-crafted AI prompts—at PhD level quality.

"What problem am I solving and will people PAY for it? Because if they're not, there's no point."

On Starting a Business:

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• Bootstrap first—test your idea as a side hustle before leaving your job
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• Question rigorously whether people will actually pay for your solution
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• Team matters as much as the idea when seeking investment
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• If bootstrapping doesn't work, you can pivot or try again with minimal loss
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On AI Transformation:

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• AI is replacing Google for information searches
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• It will evolve into a complete operating system integrated with everything
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• "Work slop" (unedited AI outputs) is creating new corporate problems
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• The responsibility to upskill lies with each individual
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• Free resources exist (OpenAI Academy) for learning
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• Companies must treat AI as a fundamental change management project
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On Angel Investment:

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• Investment isn't the right path for every business
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• Investors back teams, not just ideas
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• Expect it to take at least 10 years for most startups
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• Due diligence is rigorous—your competition, IP, and market will be thoroughly examined
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• Angel investors only get returns if there's an exit
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On the Future of Work:

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• Graduate unemployment is around 30%
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• Some jobs will disappear or reduce significantly
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• Universal basic income is discussed but no real solutions are being proposed
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• Young people need education systems that prepare them for an AI-integrated world
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• Working together and learning AI as teams is crucial
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2. Test your business idea: Ask people in your network if they'd actually pay for what you're proposing
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5. Use AI for research: Try ChatGPT or similar tools for deep research projects instead of traditional search
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8. Learn together: Take on AI projects as a team to upskill collectively
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11. Be specific with prompts: Tell AI exactly what you want, including reference types and data parameters
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14. Always verify AI outputs: Check facts and references—AI wants to help so much it sometimes fabricates information
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17. Find a co-founder: Building a business is lonely; having someone to share the journey makes it sustainable
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• 2% of VC funding → all-female founded companies
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• ~80% of VC funding → all-male teams
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• 47% of AI outputs valued higher than human expert outputs (October 2024)
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• 30% graduate unemployment rate
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• 36 channels broadcast from Turner Broadcasting's European offices at peak
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• 10 years typical timeline for startup success
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On structural bias:

"If a woman is very strong in her thoughts and what she believes in, it can be seen as being very opinionated. Whereas a man can be seen as having great leadership skills."

On AI speed:

"Something that wasn't possible a month ago is possible now. The speed of it—I've never seen, I don't think anybody's seen transformation like it."

On resilience:

"Look, it's fine to have competition. But you've got to think: can somebody bigger come in and say, 'I like what they're doing, I'm just going to do it as well?' And then your business is gone."

On upskilling:

"The responsibility is yours to learn it and upskill yourself. There's loads of free courses out there that people can access."

Angel Academy

Founded by Sarah Turner over a decade ago

Focus: Supporting female founders with investment and expertise

Connect: Search for Angel Academy on LinkedIn

OpenAI Academy

Free courses on AI, prompting, and practical applications

Available for individuals, charities, and organisations

Laura Meyer

Connect on LinkedIn: Laura Meyer

Angel investor focused on female-founded startups

Background: Former CIO at HarperCollins UK and SVP Technology & Operations at Turner Broadcasting

Louise Brogan

Host: Raise Your Visibility Online

Based in Carnmoney, Northern Ireland

Specialises in helping businesses raise their visibility online

LinkedIn: Louise Brogan

Mentioned in Episode:

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• Louise Doyle (previous podcast guest) - Founder of Needy
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• NotebookLM - AI tool for team knowledge management
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• The Rose Review - Report on female entrepreneurship
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Raise Your Visibility Online explores how business leaders, entrepreneurs, and innovators are building successful careers and companies in the digital age. Host Louise Brogan brings her background in public health, computing, and entrepreneurship to conversations that inspire action and practical change.

Episode: RYVO Podcast with Laura Meyer

Host: Louise Brogan

Guest: Laura Meyer, Angel Investor

Duration: Approximately 40 minutes

Topics: AI transformation, female founders, angel investing, future of work, startup advice

What's your experience with AI in business? Are you considering starting your own company? Share your thoughts on LinkedIn and tag Louise Brogan and Laura Meyer.

Questions for future episodes? Connect with Louise on LinkedIn.

If you found this episode valuable, please subscribe to Raise Your Visibility Online on your favourite podcast platform and leave a review. Your support helps more entrepreneurs and business leaders discover these conversations.

Listen on: Apple Podcasts | Spotify | Google Podcasts | Your favourite podcast app

Next Episode: Check back for more inspiring conversations with business leaders who are shaping the future of work and entrepreneurship.

Previous Episode: Louise Doyle, Founder of Needy - discussing her journey to securing...

This podcast episode delves into the critical topic of transforming one's content strategy on LinkedIn from a state of inactivity, often referred to as "crickets," to engaging conversations that foster inquiries and ultimately drive sales. In our discussion, I, Louise Brogan, a LinkedIn expert, share insights gleaned from my recent masterclass, emphasizing the importance of producing content that resonates with the target audience. I provide actionable strategies to create impactful content that not only initiates conversations but also sustains them, thereby enhancing business visibility and growth. Furthermore, I outline the forthcoming Group program, designed to equip participants with the necessary tools to effectively utilize LinkedIn for business advancement over a comprehensive twelve-week curriculum. Our goal is to empower listeners with the knowledge to optimize their online presence and generate meaningful connections that lead to tangible business outcomes.

This week, I share the audio from our free masterclass - From Crickets to Conversations on LinkedIn

You can watch the full webinar by joining our membership on YouTube - go to https://www.youtube.com/@RaiseYourVisibilityOnline/join and hit the middle tier

I also talk about my upcoming group programme - a 12 week programme I am excited to launch to help you get consistent content, leads and connections on LinkedIn

Find out more info here - www.louisebrogan.com/mastermind

Raise Your Visibility Online delves into the intricacies of harnessing LinkedIn and video content to facilitate engagement and business growth. The episode introduces Louise Brogan, an expert in leveraging LinkedIn for B2B success, who shares insights from her recent masterclass, 'Crickets to Conversations.' Throughout the discussion, Louise emphasizes the importance of creating meaningful content that transcends mere visibility, encouraging listeners to foster genuine conversations that lead to inquiries and sales. She articulates strategies for crafting compelling content that resonates with target audiences, advocating for a structured approach to content creation that minimizes time spent without sacrificing quality or effectiveness.

As Louise elaborates on the key components of her upcoming Group program, she highlights pivotal aspects such as optimizing LinkedIn profiles, developing engaging content, building valuable networks, and converting interactions into tangible business opportunities. The program aims to empower participants through weekly live training sessions, accountability measures, and resource sharing, ensuring that they not only learn the mechanics of content creation but also apply these strategies effectively to achieve their business objectives. Louise’s passionate advocacy for creating high-quality, engaging content reflects her commitment to transforming the way entrepreneurs utilize LinkedIn, ultimately guiding them towards a path of sustained growth and visibility in their respective industries.

Takeaways:

• This podcast episode emphasizes the importance of creating engaging content on LinkedIn that fosters meaningful conversations with potential clients.
• Listeners are encouraged to utilize a systematic approach to content creation, which involves repurposing a single piece of content into multiple formats for various platforms.
• The episode highlights the necessity of understanding one's target audience to tailor content that resonates and prompts inquiries about business offerings.
• A detailed discussion on the significance of having a well-structured LinkedIn profile capable of attracting the right audience and converting views into actual business opportunities is presented.

Links referenced in this episode:

• calendly.com/louisebrogan
• raisevisibilityonline

Companies mentioned in this episode:

• LinkedIn
• Calendly
• ChatGPT
• Descript
• Riverside
• Canva

Why do you need content marketing?

My guest Lyndsay and I discuss the value of creating content to make marketing your business easier.

If you want support to get your content planned for LinkedIn, please visit https://www.louisebrogan.com and check out our Done-For-You services as well as our new content planning service

I love to cook.   Preferably from scratch.  My favourite things to cook are usually vegetarian, often with an Asian flavour - think curries, stir fries but also a good old lasagne or even a roast chicken dinner.

We don’t always have time to cook from scratch though.   During a busy mid week, you can find us digging around the freezer and pulling out the old reliable chips and fish fingers with a side of baked beans. 

At the weekend, we might get a takeaway ordered in.   More often than not, it’s a pre-made M&S thai or chinese ready meal selection.   Some gyozas to start followed by King Prawn bhuna with a side of naan.

My neighbours get the delivery box from a well known brand full of the exact ingredients to cook with a recipe.  IT seems to cost a little more, but there’s no having to think about it, and they are still getting fresh ingredients.

Which of these are you?

Fast food fan

Cooking from scratch

Frozen ingredients 

Ready made meals

Delivery box with recipes

Eating out all the time/Deliveroo’s best customer

What has this got to do with LinkedIn I hear you say.

Let’s look at your eating habits and compare them to your LinkedIn content creation habits. 

Here’s how I see the comparison

The fast food fan - quick and convenient but not usually that good for you

You are posting on LinkedIn when you have time,  throwing up content when you can without really thinking about the long term impact (don’t sue me fast food fans ;)

There is not much of a strategy involved. 

Cooking from scratch

You want to learn how to use LinkedIn yourself and spend time working out the right steps - from getting your profile optimised to studying YouTube videos on what, when and how to post.  You are getting great results from your efforts and you have the time to invest in doing this yourself.   The content you are sharing is thoughtful,  engaging and winning you clients.  The time you take is worth the reward. 

If you wanted a guide to help keep you on the right track, our content planning and monthly support could be just the right recipe for you.  We’ll help you get your content planned out - understanding what content buckets will work and I am on hand to guide you and answer your questions throughout the month.   Just like Alexa, your favourite cook book or YouTube cooking channel! 

Frozen Ingredients 

You have an idea of what you want to share on LinkedIn, and can dip into your ‘freezer’ box when you need - you don’t spend a huge amount of time - its more of a tick the box exercise for you.   Some days can be ‘healthier’ than others.  The content could be a bit bland if you are honest. 

Ready Made Meals

You have someone else take care of this.  All you have to do is grab and go.   Someone has taken their expertise and knowledge, weighed it all out carefully and provided you with the content you need to get the job done. Like the standard of ready meals out there, you get what you pay for.  That 99 pence microwave burger vs the local farm shop pre-made lasagne dish?  Incomparable.   In terms of your LinkedIn content, yes you can pay someone £100 a month to schedule a daily post across your social media channels - but you can also invest a little more to get high quality content, from an expert that doesn’t leave you feeling a bit dissatisfied.

Delivery boxes with recipes.

You’ve probably seen these - there are offers all over Facebook for them.   Pay a little more and get bespoke recipes and recommendations tailored to your family.    Delivered to your door so all you have to do it put them together.

In terms of LinkedIn done-for-you service, we work with you to get the right recipe that works for your business.   CArefully curated with team expertise, and delivered to you at the agreed date and time.  All you have to do is post the content on your own LinkedIn.  Sounds appealing doesn’t it?

You eat out all the time - maybe you have a private chef!

So if the budget is no issue, what would we all do?  Unless you are passionate about cooking for yourself, wouldn’t it be fabulous to just turn up to the table and have a delicious, tailored meal presented in front of you?   With the right vitamins, minerals and one that leaves you feeling energized and ready to get on with your day?

It would be my honour to be your private LinkedIn support.  My team can write your articles, posts, even post to your Company Page for you and work with your own assistants or team if you are too busy.  

To find out more about how to work with us, please reach out to Louise@socialbeeni.com or message me on LinkedIn.  

Join me for free training on Monday 13th September here

Join herehttps://social-bee-ni.ck.page/72fd7f5639

Have you seen the new LinkedIn service pages for service providers? 

To create your own, visit 

https://louisebrogan.com/linkedin-services-page/

As the president & CEO of Mental Health in Minutes, Lindsay Recknell continues to raise mental health maturity in organizations while making conversations about mental health in the workplace as normalized as any other conversation.  A certified Psychological Health & Safety Advisor, Lindsay works with companies and organizations to increase their levels of psychological health & safety in the workplace using Positive Psychology – evidence-based, practical tips and techniques to increase wellbeing within organizations by increasing wellbeing in individuals. She empowers individuals, strengthens teams and transforms organizations through her Mental Health in Minutes subscription,  Burnout & Boundaries workshop series and Hope Motivates Action program. Lindsay lives in Calgary with her husband and their two Golden Retrievers.

On Air Coaching Call with Sally Davis Berry.

Sally has a few questions about how to leverage LinkedIn to be able to help more tourism businesses with her online library of training.

We talk about using LinkedIn events to host a free training webinar for her ideal clients, how to pitch during your webinar, while still giving a LOT of value to the attendees and how LinkedIn can help get your webinar out in front of more people.

If you would like to know the answers, then tune into the podcast today.

Connect with me on LinkedIn at www.linkedin.com/in/louisebrogan

Sally Berry is a U.S. tourism industry expert and has an industry blog at www.SallyDavisBerry.com which helps attractions and destinations get more visitors through their doors. Berry has more than 20 years of experience in the travel and tourism industry and has received multiple awards for her expertise in the Group Tour Market.

Sally started TourismProAcademy.com in 2019 as an online course platform for tourism professionals. Her courses are popular with those new in the industry as well as long time veterans of Tourism. 

LinkedIn, networking and community

An early adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. Foreseeing the importance of how business leaders are perceived online, Karen began her LinkedIn profile writing business. Now in her 12th year of business, Karen regularly facilitates LinkedIn training for some of the biggest companies in Australia. Her true love, however, is writing profiles for business owners. Located in Sydney, Karen asserts her family complains that her voice travels through walls and so given the challenge of time differences, she doesn’t work or connect with people located outside the Asia-Pacific region.  

Links: www.karentisdell.com

https://www.linkedin.com/in/karentisdell/

www.facebook.com/KarenTisdellLinkedIn 

www.twitter.com/karen_tisdell

Interesting facts about Karen - she loves collaboration and runs a regular Friday LinkedIn Live session with Michelle J Raymond - a company page specialist.

Karen loves LinkedIn personal profiles. They enjoy robust discussions on what LinkedIn strategies are best and 'compete' to add value to our audience. Check out the LinkedIn RoundUp with Raymond & Tisdell. 

Karen does not connect globally unless the person is also a LinkedIn trainer or LinkedIn expert.

We talk about the importance of 'picking your pond.'

You want a pond that's kind of connected to another pond, maybe there's a little stream connecting them. And you want to pick a pond and know where the big fish are, the ones that go through multiple ponds.

It's all about finding the right people. So pick your pond and and look at who's in the waterways near you and the other ponds and play in that.

Karen says she love connecting with people who do the same thing as she does. She thinks about

"who can I introduce this person to?"

"How can we grow great together?"

It's not about carving up the pie. It's about making your pie bigger.

In order to deliver an excellent service, there are a lot of questions asked including:

• what do you do?
• What's your process?
• What's your call to action?
• What do you want people to do when they hit your profile?
• What is your objective?

We are more connected than our parents. We are far more connected than our grandparents. All the studies are saying that we know far more people. Yes.

Fact: the average American meets 80,000 people in their lifetime.

So, you know, LinkedIn is, it's really important. Because when you meet so many people, it's hard to stay front of mind. We each think that we're special and memorable. But to the other person, they're meeting so many other people as well!

So having a LinkedIn profile, makes you stand out that much more and a winning LinkedIn profile, really good profile converts.

To build trust, you need to be seen in three different places,

Somebody hears you on a podcast, and then they see you on a stage and then they write something.

Does your profile align with your goals for being on LinkedIn?

Does your background banner align with what you want to be known for.

For example - on your background you've got a picture of a beach. That tells us you want to be on holiday!

We love the beach, but on't have it in your background banner as that doesn't tell me anything about how you work with technology.

So think about your goal and make sure that you're putting that that strategic goal, that strategic intent, sort of all through your profile.

If you are ready to build the LinkedIn profile you deserve, get in touch.

https://www.louisebrogan.com/workwithme

Nicki Osbaldiston is a NZ based marketer.  We discuss how to leverage your local network, discuss LinkedIn local and Nicki gets to ask all her questions.