This week on Raise Your Visibility Online, host Louise Brogan sits down with Laura Meyer, former CIO at HarperCollins UK and Turner Broadcasting, now an angel investor championing female founders through Angel Academy.

After 27 years in corporate leadership, Laura made the leap to angel investing and hasn't looked back. In this fascinating conversation, she shares why AI might be the great equaliser for entrepreneurs, how it's transforming business at unprecedented speed, and what founders really need to know before seeking investment.

This episode is essential listening if you're:

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• Considering starting your own business
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• Wondering how AI will impact your career
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• A female founder seeking investment guidance
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• Curious about the angel investment world
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• Concerned about the future of work
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Only 2% of venture capital funding goes to all-female founded companies, whilst approximately 80% goes to all-male teams. Laura explains why this disparity persists and how organisations like Angel Academy are working to change it.

"Previously you might have needed a bookkeeper, someone to help with marketing, someone to write posts. Now you can do a lot of that through AI tools. The entry level for cost has come down, making it more accessible for more people—and more women."

Recent research (GDP Value project) found that AI output was valued at 47%—meaning AI outperformed human experts nearly half the time. And that's right now. Laura asks: "Imagine what it's going to be in another three months, another six months?"

Laura shares real examples of deep research projects that would normally take five days and require hiring a contractor, now being completed in 30 minutes with well-crafted AI prompts—at PhD level quality.

"What problem am I solving and will people PAY for it? Because if they're not, there's no point."

On Starting a Business:

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• Bootstrap first—test your idea as a side hustle before leaving your job
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• Question rigorously whether people will actually pay for your solution
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• Team matters as much as the idea when seeking investment
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• If bootstrapping doesn't work, you can pivot or try again with minimal loss
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On AI Transformation:

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• AI is replacing Google for information searches
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• It will evolve into a complete operating system integrated with everything
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• "Work slop" (unedited AI outputs) is creating new corporate problems
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• The responsibility to upskill lies with each individual
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• Free resources exist (OpenAI Academy) for learning
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• Companies must treat AI as a fundamental change management project
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On Angel Investment:

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• Investment isn't the right path for every business
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• Investors back teams, not just ideas
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• Expect it to take at least 10 years for most startups
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• Due diligence is rigorous—your competition, IP, and market will be thoroughly examined
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• Angel investors only get returns if there's an exit
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On the Future of Work:

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• Graduate unemployment is around 30%
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• Some jobs will disappear or reduce significantly
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• Universal basic income is discussed but no real solutions are being proposed
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• Young people need education systems that prepare them for an AI-integrated world
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• Working together and learning AI as teams is crucial
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1. 
   
2. Test your business idea: Ask people in your network if they'd actually pay for what you're proposing
3. 
   
4. 
   
5. Use AI for research: Try ChatGPT or similar tools for deep research projects instead of traditional search
6. 
   
7. 
   
8. Learn together: Take on AI projects as a team to upskill collectively
9. 
   
10. 
    
11. Be specific with prompts: Tell AI exactly what you want, including reference types and data parameters
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13. 
    
14. Always verify AI outputs: Check facts and references—AI wants to help so much it sometimes fabricates information
15. 
    
16. 
    
17. Find a co-founder: Building a business is lonely; having someone to share the journey makes it sustainable
18. 
    

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• 2% of VC funding → all-female founded companies
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• ~80% of VC funding → all-male teams
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• 47% of AI outputs valued higher than human expert outputs (October 2024)
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• 30% graduate unemployment rate
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• 36 channels broadcast from Turner Broadcasting's European offices at peak
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• 10 years typical timeline for startup success
• 
  

On structural bias:

"If a woman is very strong in her thoughts and what she believes in, it can be seen as being very opinionated. Whereas a man can be seen as having great leadership skills."

On AI speed:

"Something that wasn't possible a month ago is possible now. The speed of it—I've never seen, I don't think anybody's seen transformation like it."

On resilience:

"Look, it's fine to have competition. But you've got to think: can somebody bigger come in and say, 'I like what they're doing, I'm just going to do it as well?' And then your business is gone."

On upskilling:

"The responsibility is yours to learn it and upskill yourself. There's loads of free courses out there that people can access."

Angel Academy

Founded by Sarah Turner over a decade ago

Focus: Supporting female founders with investment and expertise

Connect: Search for Angel Academy on LinkedIn

OpenAI Academy

Free courses on AI, prompting, and practical applications

Available for individuals, charities, and organisations

Laura Meyer

Connect on LinkedIn: Laura Meyer

Angel investor focused on female-founded startups

Background: Former CIO at HarperCollins UK and SVP Technology & Operations at Turner Broadcasting

Louise Brogan

Host: Raise Your Visibility Online

Based in Carnmoney, Northern Ireland

Specialises in helping businesses raise their visibility online

LinkedIn: Louise Brogan

Mentioned in Episode:

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• Louise Doyle (previous podcast guest) - Founder of Needy
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• 
  
• NotebookLM - AI tool for team knowledge management
• 
  
• 
  
• The Rose Review - Report on female entrepreneurship
• 
  

Raise Your Visibility Online explores how business leaders, entrepreneurs, and innovators are building successful careers and companies in the digital age. Host Louise Brogan brings her background in public health, computing, and entrepreneurship to conversations that inspire action and practical change.

Episode: RYVO Podcast with Laura Meyer

Host: Louise Brogan

Guest: Laura Meyer, Angel Investor

Duration: Approximately 40 minutes

Topics: AI transformation, female founders, angel investing, future of work, startup advice

What's your experience with AI in business? Are you considering starting your own company? Share your thoughts on LinkedIn and tag Louise Brogan and Laura Meyer.

Questions for future episodes? Connect with Louise on LinkedIn.

If you found this episode valuable, please subscribe to Raise Your Visibility Online on your favourite podcast platform and leave a review. Your support helps more entrepreneurs and business leaders discover these conversations.

Listen on: Apple Podcasts | Spotify | Google Podcasts | Your favourite podcast app

Next Episode: Check back for more inspiring conversations with business leaders who are shaping the future of work and entrepreneurship.

Previous Episode: Louise Doyle, Founder of Needy - discussing her journey to securing...

This podcast episode delves into the critical topic of transforming one's content strategy on LinkedIn from a state of inactivity, often referred to as "crickets," to engaging conversations that foster inquiries and ultimately drive sales. In our discussion, I, Louise Brogan, a LinkedIn expert, share insights gleaned from my recent masterclass, emphasizing the importance of producing content that resonates with the target audience. I provide actionable strategies to create impactful content that not only initiates conversations but also sustains them, thereby enhancing business visibility and growth. Furthermore, I outline the forthcoming Group program, designed to equip participants with the necessary tools to effectively utilize LinkedIn for business advancement over a comprehensive twelve-week curriculum. Our goal is to empower listeners with the knowledge to optimize their online presence and generate meaningful connections that lead to tangible business outcomes.

This week, I share the audio from our free masterclass - From Crickets to Conversations on LinkedIn

You can watch the full webinar by joining our membership on YouTube - go to https://www.youtube.com/@RaiseYourVisibilityOnline/join and hit the middle tier

I also talk about my upcoming group programme - a 12 week programme I am excited to launch to help you get consistent content, leads and connections on LinkedIn

Find out more info here - www.louisebrogan.com/mastermind

Raise Your Visibility Online delves into the intricacies of harnessing LinkedIn and video content to facilitate engagement and business growth. The episode introduces Louise Brogan, an expert in leveraging LinkedIn for B2B success, who shares insights from her recent masterclass, 'Crickets to Conversations.' Throughout the discussion, Louise emphasizes the importance of creating meaningful content that transcends mere visibility, encouraging listeners to foster genuine conversations that lead to inquiries and sales. She articulates strategies for crafting compelling content that resonates with target audiences, advocating for a structured approach to content creation that minimizes time spent without sacrificing quality or effectiveness.

As Louise elaborates on the key components of her upcoming Group program, she highlights pivotal aspects such as optimizing LinkedIn profiles, developing engaging content, building valuable networks, and converting interactions into tangible business opportunities. The program aims to empower participants through weekly live training sessions, accountability measures, and resource sharing, ensuring that they not only learn the mechanics of content creation but also apply these strategies effectively to achieve their business objectives. Louise’s passionate advocacy for creating high-quality, engaging content reflects her commitment to transforming the way entrepreneurs utilize LinkedIn, ultimately guiding them towards a path of sustained growth and visibility in their respective industries.

Takeaways:

• This podcast episode emphasizes the importance of creating engaging content on LinkedIn that fosters meaningful conversations with potential clients.
• Listeners are encouraged to utilize a systematic approach to content creation, which involves repurposing a single piece of content into multiple formats for various platforms.
• The episode highlights the necessity of understanding one's target audience to tailor content that resonates and prompts inquiries about business offerings.
• A detailed discussion on the significance of having a well-structured LinkedIn profile capable of attracting the right audience and converting views into actual business opportunities is presented.

Links referenced in this episode:

• calendly.com/louisebrogan
• raisevisibilityonline

Companies mentioned in this episode:

• LinkedIn
• Calendly
• ChatGPT
• Descript
• Riverside
• Canva

Why do you need content marketing?

My guest Lyndsay and I discuss the value of creating content to make marketing your business easier.

If you want support to get your content planned for LinkedIn, please visit https://www.louisebrogan.com and check out our Done-For-You services as well as our new content planning service

I love to cook.   Preferably from scratch.  My favourite things to cook are usually vegetarian, often with an Asian flavour - think curries, stir fries but also a good old lasagne or even a roast chicken dinner.

We don’t always have time to cook from scratch though.   During a busy mid week, you can find us digging around the freezer and pulling out the old reliable chips and fish fingers with a side of baked beans. 

At the weekend, we might get a takeaway ordered in.   More often than not, it’s a pre-made M&S thai or chinese ready meal selection.   Some gyozas to start followed by King Prawn bhuna with a side of naan.

My neighbours get the delivery box from a well known brand full of the exact ingredients to cook with a recipe.  IT seems to cost a little more, but there’s no having to think about it, and they are still getting fresh ingredients.

Which of these are you?

Fast food fan

Cooking from scratch

Frozen ingredients 

Ready made meals

Delivery box with recipes

Eating out all the time/Deliveroo’s best customer

What has this got to do with LinkedIn I hear you say.

Let’s look at your eating habits and compare them to your LinkedIn content creation habits. 

Here’s how I see the comparison

The fast food fan - quick and convenient but not usually that good for you

You are posting on LinkedIn when you have time,  throwing up content when you can without really thinking about the long term impact (don’t sue me fast food fans ;)

There is not much of a strategy involved. 

Cooking from scratch

You want to learn how to use LinkedIn yourself and spend time working out the right steps - from getting your profile optimised to studying YouTube videos on what, when and how to post.  You are getting great results from your efforts and you have the time to invest in doing this yourself.   The content you are sharing is thoughtful,  engaging and winning you clients.  The time you take is worth the reward. 

If you wanted a guide to help keep you on the right track, our content planning and monthly support could be just the right recipe for you.  We’ll help you get your content planned out - understanding what content buckets will work and I am on hand to guide you and answer your questions throughout the month.   Just like Alexa, your favourite cook book or YouTube cooking channel! 

Frozen Ingredients 

You have an idea of what you want to share on LinkedIn, and can dip into your ‘freezer’ box when you need - you don’t spend a huge amount of time - its more of a tick the box exercise for you.   Some days can be ‘healthier’ than others.  The content could be a bit bland if you are honest. 

Ready Made Meals

You have someone else take care of this.  All you have to do is grab and go.   Someone has taken their expertise and knowledge, weighed it all out carefully and provided you with the content you need to get the job done. Like the standard of ready meals out there, you get what you pay for.  That 99 pence microwave burger vs the local farm shop pre-made lasagne dish?  Incomparable.   In terms of your LinkedIn content, yes you can pay someone £100 a month to schedule a daily post across your social media channels - but you can also invest a little more to get high quality content, from an expert that doesn’t leave you feeling a bit dissatisfied.

Delivery boxes with recipes.

You’ve probably seen these - there are offers all over Facebook for them.   Pay a little more and get bespoke recipes and recommendations tailored to your family.    Delivered to your door so all you have to do it put them together.

In terms of LinkedIn done-for-you service, we work with you to get the right recipe that works for your business.   CArefully curated with team expertise, and delivered to you at the agreed date and time.  All you have to do is post the content on your own LinkedIn.  Sounds appealing doesn’t it?

You eat out all the time - maybe you have a private chef!

So if the budget is no issue, what would we all do?  Unless you are passionate about cooking for yourself, wouldn’t it be fabulous to just turn up to the table and have a delicious, tailored meal presented in front of you?   With the right vitamins, minerals and one that leaves you feeling energized and ready to get on with your day?

It would be my honour to be your private LinkedIn support.  My team can write your articles, posts, even post to your Company Page for you and work with your own assistants or team if you are too busy.  

To find out more about how to work with us, please reach out to Louise@socialbeeni.com or message me on LinkedIn.  

Join me for free training on Monday 13th September here

Join herehttps://social-bee-ni.ck.page/72fd7f5639

Have you seen the new LinkedIn service pages for service providers? 

To create your own, visit 

https://louisebrogan.com/linkedin-services-page/

As the president & CEO of Mental Health in Minutes, Lindsay Recknell continues to raise mental health maturity in organizations while making conversations about mental health in the workplace as normalized as any other conversation.  A certified Psychological Health & Safety Advisor, Lindsay works with companies and organizations to increase their levels of psychological health & safety in the workplace using Positive Psychology – evidence-based, practical tips and techniques to increase wellbeing within organizations by increasing wellbeing in individuals. She empowers individuals, strengthens teams and transforms organizations through her Mental Health in Minutes subscription,  Burnout & Boundaries workshop series and Hope Motivates Action program. Lindsay lives in Calgary with her husband and their two Golden Retrievers.

On Air Coaching Call with Sally Davis Berry.

Sally has a few questions about how to leverage LinkedIn to be able to help more tourism businesses with her online library of training.

We talk about using LinkedIn events to host a free training webinar for her ideal clients, how to pitch during your webinar, while still giving a LOT of value to the attendees and how LinkedIn can help get your webinar out in front of more people.

If you would like to know the answers, then tune into the podcast today.

Connect with me on LinkedIn at www.linkedin.com/in/louisebrogan

Sally Berry is a U.S. tourism industry expert and has an industry blog at www.SallyDavisBerry.com which helps attractions and destinations get more visitors through their doors. Berry has more than 20 years of experience in the travel and tourism industry and has received multiple awards for her expertise in the Group Tour Market.

Sally started TourismProAcademy.com in 2019 as an online course platform for tourism professionals. Her courses are popular with those new in the industry as well as long time veterans of Tourism. 

LinkedIn, networking and community

An early adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. Foreseeing the importance of how business leaders are perceived online, Karen began her LinkedIn profile writing business. Now in her 12th year of business, Karen regularly facilitates LinkedIn training for some of the biggest companies in Australia. Her true love, however, is writing profiles for business owners. Located in Sydney, Karen asserts her family complains that her voice travels through walls and so given the challenge of time differences, she doesn’t work or connect with people located outside the Asia-Pacific region.  

Links: www.karentisdell.com

https://www.linkedin.com/in/karentisdell/

www.facebook.com/KarenTisdellLinkedIn 

www.twitter.com/karen_tisdell

Interesting facts about Karen - she loves collaboration and runs a regular Friday LinkedIn Live session with Michelle J Raymond - a company page specialist.

Karen loves LinkedIn personal profiles. They enjoy robust discussions on what LinkedIn strategies are best and 'compete' to add value to our audience. Check out the LinkedIn RoundUp with Raymond & Tisdell. 

Karen does not connect globally unless the person is also a LinkedIn trainer or LinkedIn expert.

We talk about the importance of 'picking your pond.'

You want a pond that's kind of connected to another pond, maybe there's a little stream connecting them. And you want to pick a pond and know where the big fish are, the ones that go through multiple ponds.

It's all about finding the right people. So pick your pond and and look at who's in the waterways near you and the other ponds and play in that.

Karen says she love connecting with people who do the same thing as she does. She thinks about

"who can I introduce this person to?"

"How can we grow great together?"

It's not about carving up the pie. It's about making your pie bigger.

In order to deliver an excellent service, there are a lot of questions asked including:

• what do you do?
• What's your process?
• What's your call to action?
• What do you want people to do when they hit your profile?
• What is your objective?

We are more connected than our parents. We are far more connected than our grandparents. All the studies are saying that we know far more people. Yes.

Fact: the average American meets 80,000 people in their lifetime.

So, you know, LinkedIn is, it's really important. Because when you meet so many people, it's hard to stay front of mind. We each think that we're special and memorable. But to the other person, they're meeting so many other people as well!

So having a LinkedIn profile, makes you stand out that much more and a winning LinkedIn profile, really good profile converts.

To build trust, you need to be seen in three different places,

Somebody hears you on a podcast, and then they see you on a stage and then they write something.

Does your profile align with your goals for being on LinkedIn?

Does your background banner align with what you want to be known for.

For example - on your background you've got a picture of a beach. That tells us you want to be on holiday!

We love the beach, but on't have it in your background banner as that doesn't tell me anything about how you work with technology.

So think about your goal and make sure that you're putting that that strategic goal, that strategic intent, sort of all through your profile.

If you are ready to build the LinkedIn profile you deserve, get in touch.

https://www.louisebrogan.com/workwithme

Nicki Osbaldiston is a NZ based marketer.  We discuss how to leverage your local network, discuss LinkedIn local and Nicki gets to ask all her questions. 

How to create and share document posts on LinkedIn

Using Canva to create super clear carousel or document posts for your LinkedIn personal profile and Company page posts.

This tutorial takes you step by step through how to use a Canva template, what content to put on your slides and how to upload this onto LinkedIn with a post that draws in your ideal clients and starts engagement with your network. Canva https://www.canva.com/join/rdq-tyr-mvr

You can watch how to do this on the new video over on YouTube here - https://youtu.be/PQjVQRfoQfk

Connect with me on LinkedIn at www.linkedin.com/in/louisebrogan

Learn how to use LinkedIn for Business and start by downloading your free guide to using LinkedIn www.louisebrogan.com/download

How do you write a great LinkedIn profile?  

Visit www.louisebrogan.com/workwithme and we can write it together

On Air Coaching call with Veronica Sagastume of Fortified Accounting.

V is the CEO of Fortified Accounting, a Silicon Valley based business offering Accounting & Business Solutions for StartUps.

V had several questions for me including:

1. Since I have both a personal profile and a new business page, when I create content, when referring out my firm, team and services, should I say: We, Our, Us, not I, Me.

2. Should I create and publish the same type of content on my personal profile as on my business page?

3. What type of content would you recommend (posts, polls, videos, etc) to attract and connect with my ideal clients: Startup companies in the Software as a service industry in their first 3 years of business?

4. What should my business page profile focus on vs my personal profile.

If you would like to know the answers, then tune into the podcast today.

Connect with me on LinkedIn at https://www.linkedin.com/in/louisebrogan

Find V at https://www.fortifiedaccounting.com/ or connect with her on LinkedIn.

Need to know what LinkedIn is and how to use it? Check out this video https://youtu.be/8YTuZ8ufitA

Leveraging LinkedIn: Video Headers, AI Insights, and Effective Newsletters

In this episode of Raise Your Visibility, LinkedIn expert and CEO Louise Brogan explores new LinkedIn features and best practices.

The episode covers the emerging feature of adding video headers to LinkedIn newsletters and articles, along with benefits and practical implementation tips.

We also look at how AI-generated comments can be identified on LinkedIn posts and the implications for users.

Louise delves into optimizing LinkedIn company pages, offering strategic advice on engaging content, premium features, and analytics to grow your business presence.

Tune in for actionable insights to elevate your LinkedIn game.

This podcast is a condensed version of our weekly LinkedIn Livestream.  Join us next week on www.linkedin.com/in/louisebrogan 

00:00 Introduction to Raise Your Visibility Online

00:40 What's New on LinkedIn: Video Headers

04:09 Exploring AI on LinkedIn

09:19 Setting Up and Optimizing LinkedIn Newsletters

12:15 Premium Features for LinkedIn Company Pages 1

7:07 Q&A and Final Thoughts

Have you ever had an on-air coaching call? Do you like listening to podcasts where the host brings on someone to coach them and answer their questions?

We have a series of podcasts coming up, where I help my on-air-coaching guests with their questions about using LinkedIn.

I invited members of my email newsletter to apply to come on the podcast, and have chosen some great guests coming up in the next few weeks.

For those who didn't get on for a whole show, I thought I'd take the time to answer some of their questions today.

Tune in to find out the answers to questions about Company Pages, selling fine art, switching out of corporate life into entrepreneurship and more.

to book your VIP session - https://louisebrogan.com/linkedinvip/

Podcast Episodes Mentioned

https://louisebrogan.com/moving-from-connection-to-client-on-linkedin/

https://louisebrogan.com/sellingwithcharm-with-reena-philpot/

There is something truly inspiring about hearing how people I’ve worked with have got on afterwards. So, in this week’s podcast I wanted to share some of these success stories with you all, as it’s a wonderful opportunity to hear how even small changes can make a real, measurable difference.

In this episode I will tell you about two women who I have worked with that have both had unbelievable success as a direct result of raising their profiles on LinkedIn.     

The first is a client of mine who’s based in the Maldives. wanted to use my profile review service to improve her visibility to her target audience. It was all the more important too given the devastation of the pandemic on the tourist industry. As a result of my session with her, she got back in touch recently to tell me about some money-can’t-buy coverage that she received from a global publisher. Thrilled is an understatement!

My second story is one of my ‘done for you’ clients where my team write the LinkedIn posts for you. We posted a good news story on the Friday, and by the following Monday it had more than 10,000 views and many many comments.

But success is not just about coverage, views or comments – it’s also about the real-life business impact. So, I’ve also got a great example of how one client’s work with me led directly to two, yes TWO, five-figure new business contracts. If you’d like help with your LinkedIn strategy and for me to create this kind of success for your business, then please get in touch and I will get straight back to you.

www.louisebrogan.com/workwithme  Thank you for listening, don’t forget to leave a review and tell me what you think.

This week’s podcast is all about a new feature that’s just launched on LinkedIn – it’s called LinkedIn Creator.

If you’ve never heard of it - or even if you have but have no idea whether it’s right for you - then listen up! I’ll be talking you through the who, where, what, why and how in this simple-to-understand breakdown of everything you need to know.

PODCAST PLAYER

Over the last 10 years, LinkedIn has really changed from where it used to be. Back then, you may have turned to LinkedIn to find a job and would have maybe updated your profile accordingly. Fast forward to today and there’s a small, but growing, group of people who are creating content on the platform, for the platform. For example, live videos, writing articles, blog posts and comments all intended to start conversations.

In this episode, I discuss who LinkedIn creators are, and how to judge for yourself how, and why you’re using LinkedIn to see whether you might fall into this category (heads up - not everyone will, and that’s totally fine!).

Once you’ve made that decision, track along with me to understand the three key elements that Creator offers:

1. Introductory card: what it is, where to find it, and what it should say about you
2. Number of followers: How to see how many you have and whether they’re visible and clickable to your network
3. Newsfeed prioritisation: How to ensure that what your followers see are the 5 or 6 things that you want them to read/watch

If you want to find out more about LinkedIn Creator, why not book in with me for a VIP session? The online session lasts for 3 hours and during that time we will go through your LinkedIn profile with a fine-toothed comb; working out what needs to change if you have an existing profile, or how to start from scratch. We also go through your settings to make sure your profile is optimised – which means that people wanting to work with you can find and connect with you easily. I also offer a monthly retainer option to support and help you achieve your goals on an ongoing basis (see the links below).

I work with clients all over the world, so time zone is certainly no barrier!

Please just get in touch with me to find the most convenient time and let’s get it booked in - my June diary only has a couple of slots available now, but I would love to work with you!

I’d love to hear what you think of LinkedIn Creator? Do you think it’s for you? Are you going to use it? Please do let me know.

Don’t forget to rate and subscribe to my podcasts, if you enjoyed it and found it useful, please give it an ‘A’. Thank you!

To view my youtube video on LinkedIn Creator, watch it here: https://youtu.be/Tq3tKJ5vJns

To see my LinkedIn VIP offering, all the details are here: www.louisebrogan.com/linkedinvip

Please see the overview of my monthly retainer package here: https://louisebrogan.com/what-does-a-linkedin-retainer-package-look-like/

In a podcast first this week, I’m co-hosting with my friend Crystal Collinson, which means for once I’ll be answering, as well as asking the questions!

Crystal is the principal of Crystal Collinson Interiors, a full-service design firm specialising in the design and decorating of everything from new homes through to commercial projects. She lives by the simple philosophy that “design should solve problems, not create them”.

She’s now putting her years of experience to good use, with the launch of her very own podcast – “The Productive Designer”, later this month. With it, she plans to educate, collaborate and motivate all interior design professionals to get to where they want to be.

In this episode I share my advice for how professionals such as interior designers like Crystal can get the most out of LinkedIn.

I offer my golden rules on..

1.     Optimising your LinkedIn profile

2.     Being selective with your connections

3.     How, when, and what to post

4.     Why you need to focus on building relationships, and not just business

5.     How to get your customers to find you

We also talk a little about the new LinkedIn Creator profile that’s in the process of being rolled out by LinkedIn. If you haven’t heard about it yet, it’s a way for people who create a lot of content (including LinkedIn live videos) to start conversations with their networks and audiences in new ways. It’s early days, but I’m excited about it!

Hope you enjoy this one!

MEET CRYSTAL

Crystal has her own site – theproductivedesigner.com, as well as her The Productive Designer podcast which launches later this month (available wherever you access your podcasts). Or you can connect with her directly on LinkedIn, or see lots of gorgeous examples of her work on Instagram at Crystal Collinson Interiors.

Crystal is the principal of Crystal Collinson Interiors, a full-service design firm specializing in the Design and Decorating of Model Homes, Sales Presentation Centre’s, Condominium amenity spaces and small commercial projects. Crystal & her team work with many of the GTA’s largest home builders.

After 18 years in the industry, Crystal has developed an approach to interior design that sets her apart, while setting her clients & trusted trade resources at ease. Running a full time interior design business while raising a family is not an easy feat. Crystal has the unique ability to be both creative yet extremely organized; keeping a handle on all the moving parts. Living by the philosophy that “Design should solve problems, not create them”.

As a self-proclaimed productivity geek, she has developed systems, process and hacks to work smarter…not harder. Crystal is the creator and host of The Productive Designer podcast-launching this month. The goal of the podcast is to educate, collaborate and motivate all Interior Design professionals to intentionally design the life and business they want.

CONNECT WITH CRYSTAL

Facebook Instagram LinkedIn Website

It’s an all-Irish line up on the podcast this week, where I’m joined by my good friend and client, Andrea Dermody.

Andrea is an all-round diversity and inclusion guru who’s built a thriving consultancy business off the back of a highly successful career in financial services. She works with organisations and individuals to reshape their organisational cultures to make them more inclusive. The result is that regardless of a person’s gender, background, socio economic experience, race or religion, they have the same opportunities of anyone else in that organisation.

Andrea’s passion for Diversity and Inclusion (D&I) is so infectious and it was an absolute pleasure catching up with her for this episode. So often a company’s D&I policy (if one even exists) is a mere box-ticking exercise where the focus is solely on compliance. Andrea and I chat about why this is ALL wrong, and how when companies move from the compliance space into the cultural space, it becomes a much better company to work at.

Andrea breaks the D&I challenge down into:

1.     The work the organisation needs to do around its systems, processes, policies and its culture. (This one is all about human connections – underestimate it at your peril!)

2.     The work that under-represented people can do for themselves - even for those introverts who might be scared to go it alone

I also loved hearing from Andrea about her work as part of the 30% Club – the group who’s objective is to get a representative 30% of women on boards. On top of that, she’s also part of the Dublin City University programme – a leadership and development programme designed exclusively for women. The programme covers building a personal brand, how you communicate and how you build credibility and confidence within your organisation.

And finally (yes, there’s more!) we talk about how Andrea is using my help with LinkedIn for business to expand her network and reach new clients. I’m pleased to say she’s loving the results already.

What are your top ten questions about using LinkedIn?  Let's dive in.

Connect with me on LinkedIn at www.linkedin.com/in/louisebrogan

For your free guide - www.louisebrogan.com/download

Have I got a treat for you this week! I’m so excited to share this week’s podcast where I catch up with the absolute queen of sales, Nikki Rausch.   Nikki is the founder of Sales Maven where she teaches tangible skills that, when you take action and implement them in your own business, will give you massive results. Not only is she a sales strategist, she’s also a successful author of multiple books, podcaster and founder of the online Sales Maven Society.   In this episode we talk about how to pick up buying signals before you get a sale, and the right (and very wrong – clue: don’t mention Darth Vader) ways to connect with your targets on LinkedIn.   Nikki is a real fount of knowledge for all things sales and being confident. We talk about how to be assertive (but not pushy) and even how to deal with the knock-backs. Here’s just a taste of some of the other advice she shares…   1.     How to be a resource to people and offer them real value 2.     The importance of ‘pre-framing’ a first video or face-to-face conversation 3.     Why you need to have pricing on your website   I hope you enjoy listening to this one.     About Nikki You can find Nikki on LinkedIn or have a look at her website yoursalesmaven.com Exclusively for listeners of this podcast, Nikki has also shared her new e-book ‘Closing the Sale’ which you can download here: https://yoursalesmaven.com/ebook/

Have you seen some LinkedIn accounts with follow instead of connect on their Introductory card?

What does this mean and which should you have on your profile?

The default setting on LinkedIn profiles is to show the ‘Connect’ button. It appears to the right of your profile photo.

When you connect with someone on LinkedIn, you are automatically following their content.

When you ‘follow’ someone on LinkedIn, you will see posts from that person in your newsfeed, but they will not see yours. When you follow someone but don’t connect, they are not following your activity on LinkedIn.

According to LinkedIn, your network should consist of people you already know. The follow option is to follow posts and articles from someone you want to hear from, but you don’t know.

For example, the above profile is the News Editor for LinkedIn News. So you may want to follow her articles on LinkedIn news.

Having a smaller network of people you want to engage with on LinkedIn usually provides a better experience than connecting with lots of people you don’t know.

How to build a powerful network on LinkedIn

One reason to choose to follow someone rather than connect, is if they are a thought leader within your industry and you want to keep on top of what is happening in the industry.

Examples of people you may want to follow – speakers, podcasters, authors, politicians.

• When you are connected, you can see each others posts in your feed
• Followers can see your posts in their newsfeed. If you want to see one of your followers posts, you can follow them.
• You can only send messages to people you are connected to unless you have LinkedIn Premium*
• You can only endorse your connections for their skills
• You can only recommend (or request a recommendation from) a connection, not someone you follow

*With LinkedIn Premium, you can send up to 15 ‘InMails’ per month to people who are not your connections.

If you wish to build a network of people to engage with on LinkedIn, then it is probably a good idea to keep your profile as ‘connect’ first.

If you wish to build a following of people who want to learn from you and read your content, then set your profile to Follow first.

How do you know what to post on LinkedIn?

How can you come up with ideas for content to market your business?

Tune into today’s podcast to find out!

This is something that a lot of people struggle with, and one of the reasons they hire me to help.

1. This is your business network so try to keep it professional
2. Be strategic – remember you want to win business on LinkedIn
3. Keep yourself on a time limit – don’t get distracted and end up spending too long on your LinkedIn

Remember the four pillars of using LinkedIn –

• Building a valuable network
• Getting your LinkedIn Profile up to date
• Sharing content that helps your audience
• Using LinkedIn Messaging to build on your relationships

Read more here 

Make sure you share content that relates to your role – in this example, Sarah Doherty shares a personal story as well as lessons about personal finance

Start with thinking about all the questions you get asked by potential clients. Write them down on a piece of paper and then under each one, find sub-topics. Keep an eye out for articles or stories in the media to share that relate to your topics. Work on writing your posts with the purpose of serving your audience. Start conversations with your network and you WILL start to get leads and inquiries directly into your inbox.

If you need help coming up with a strategy for your LinkedIn content, then do reach out for a strategy session: https://louisebrogan.com/workwithme/

If you’ve ever wondered how you can get directly in front of your target audience to amplify your brand message, then wonder no more. Joining me on this week’s podcast, Esther Kiss explains how she turns her one-of-a-kind publicity strategies into million-dollar sales.

Esther is the founder of the US based publicity and marketing agency, Born To Influence. She specialises in helping experts and personal brands get more publicity through appearances on TV, in newspapers, magazines and on some of the top podcasts in the world.

In this episode, Esther shares her experience of going from marketing professional to publicist extraordinaire. We talk about some of the big-name clients she has worked with and how she has built on their existing marketing strategies to find the hook for media pitches.

We also discuss Esther’s insights into how you can position yourself so that media outlets want to talk to you by:

1. Connecting your unique expertise with the trending topics in local and national news
2. Using research studies to create your own engaging hook for your brand
3. Podcasting to build your knowledge-leader status so that high profile collaborators want to take part

If you want to hear more, and to ask Esther any questions directly about her approach to building publicity, we’ll be live on LinkedIn this Friday 23 April at 3 pm. Simply visit my LinkedIn page to tune in.

About Esther

Esther Kiss is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more credibility, leads and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales. Esther has worked on campaigns in a variety of industries from SaaS products, mobile apps and digital information products to New York Times and other national bestseller book launches to philanthropic projects. She's also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling authors about their publicity and marketing strategies. To learn more, go to: www.estherkiss.com

 In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan provides nine effective types of content to share on LinkedIn for generating leads and boosting business growth.

She covers text-only posts, posts with images, multi-image posts, posts with external links, document posts, video posts, LinkedIn Live sessions, polls, standalone articles, and LinkedIn newsletters.

Louise also emphasizes the importance of engaging with others' content and consistently building your network. She concludes by inviting listeners to a free masterclass on optimizing LinkedIn usage.

https://smarterqueue.com?afmc=2ix

https://www.smarterqueue.social/linkedin-growth-masterclass

00:00 Introduction to Raise Your Visibility Online

00:39 Types of LinkedIn Content: An Overview

01:32 Text-Only Posts: Starting Conversations

 02:47 Text with Images: Capturing Attention

03:42 Multi-Image Posts: Engaging Visuals

04:36 External Links: Sharing Blogs, Podcasts, and Videos

05:20 Document Posts: Creating Carousel Content

06:26 Video Posts: Tips for Effective Videos

07:25 LinkedIn Live: Real-Time Engagement

09:01 LinkedIn Polls: Easy Engagement

10:33 Articles: Long-Form Content with Longevity

11:49 LinkedIn Newsletters: Building a Subscriber Base

12:25 Maximizing LinkedIn Engagement

13:06 Conclusion and Upcoming Masterclass

How much content have you shared on LinkedIn recently?

Do you struggle with coming up with ideas for posts or how to write those posts? Let me take the pain away! Find out in today's episode why you should think about outsourcing the content creation and take yet another thing OFF YOUR PLATE!

I have been working recently with a handful of clients on an ongoing basis. And I have to say, I absolutely love it.

What I like more is the impact I can see happening. When people are working consistently with me they are seeing improvements and are getting really good leads. We're talking four and five-figure leads.

I really get to know about the client and their business, and the type of people who are reaching out to them and the type of people we're trying to reach. So it's really exciting and fun.

Find out more about working with me on an ongoing basis here

Check out the standing desk here

Fiona Walsh is a PowerPoint specialist based in Cork, Ireland.

Fiona signed up for a LinkedIn Profile Review in 2020 after attending a free webinar. Then Fiona joined the course, LinkedIn Learners Lab to further her knowledge of using LinkedIn for business. Now she gets a steady stream of inbound leads each week. Find out about her messaging strategy in this week's podcast.

Fiona started her business, Imagine Coaching, in October 2019. As a certified coach, Microsoft master instructor and a life long learner, Fiona is well placed to be able to help clients with a number of things. She specialised into PowerPoint training and support during 2020 and we discuss how changing her profile and her LinkedIn activity has led to clients and new business.

If you would like to book your own LinkedIn Profile Review, visit www.louisebrogan.com/workwithme

Click here to access the LinkedIn Learners Lab, this is no longer a live group but you can still benefit from all the training in this online course.

Join Fiona and I live on LinkedIn at 2pm UK/Ireland or 9am East Coast this Friday, 9th April to discuss how you can use PowerPoint in your business.

Why are some people afraid of posting on LinkedIn?

This is something that I hear time and time again from people.

Whether it is my clients who hire me to work with them -

• to help them understand how they can use LinkedIn as a vehicle to raise their profile,
• raise their visibility online, and win business as a result.

Maybe they want to get speaking engagements, maybe they want to host corporate workshops, maybe they want to work one to one with people.

There are different reasons why people want to use LinkedIn for business. Those are some of the main reasons people hire me to work with them. But I would say at least nine out of 10 clients that work with me have a stumbling block over fear about using LinkedIn to market themselves or raise their profile online. And that's what I want to talk to you about today

If you want to reach out for help with your LinkedIn account, then check out ways to work with me here and book a call

https://louisebrogan.com/workwithme/

I recently ran a poll on LinkedIn to see if my audience had heard of (or were using) LinkedIn Pods. Along with 'grenade posts', today we dive into what I suggest NOT to do on LinkedIn. LinkedIn is your business and professional network. Yes, it's true, people do buy from people - but LinkedIn themselves have asked people not to share content such as dogs in costumes - it is the platform where people go for business. So here are two things I suggest you avoid -

1. Being part of a LinkedIn pod - A pod is an organised group of people who are expected to comment on each other's LinkedIn posts. There is an obligation to comment on all the other member's posts from your pod. Why do people do this? Quite simply, they want engagement on their content and 'setting' up comments can actually trigger other people to leave comments as well. Why do I recommend not doing this? Listen in!
2. The 'grenade post' - this is where someone will post a deliberately provocative post in order to create controversy with their audience. This can generate a lot of discussions but unless it is how you like to work with clients, beware of turning people off!

If both of these tactics bring you engagement, why do I suggest you avoid them? Because of the very reason LinkedIn doesn't want you to share pictures of your dog in a fancy dress. LinkedIn is where people go for business. Sharing content that helps your audience creates genuine conversation and builds on relationships will lead to you winning business. Starting an argument will not. Faking your engagement will not only give you a false idea of how successful your strategy is on LinkedIn but people who are following you, will soon realise that the comments on your posts all come from the same group of people. Invest your time and money learning how to use LinkedIn for business. (yes, some pods are part of paid programs!) rather than trying to cheat the system. Get in touch if you'd like to build a strategy that will help attract your ideal clients to you. www.louisebrogan.com/workwithme

Are you generating leads from your LinkedIn activity?

How much time do you need to spend on LinkedIn to start bringing consistent inbound leads for your business

LinkedIn is seen as the professional social media networking site. According to a State of B2B Marketing Report from Wpromote, 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel.

But HOW do you use LinkedIn for lead gen?

Let’s look at seven ways to generate inbound leads for your business from LinkedIn.

You can see the full show notes here.

Michelle Kaplan is the Corporate Poet. We discuss using LinkedIn when you transition from working in corporate for 30 years to starting your entrepreneurial journey.

Michelle shares how she uses poetry in her coaching and workshops, and we discuss how I have worked with her to switch up her LinkedIn activity and raise her profile on this platform.

For full transcript of this episode, visit www.louisebrogan.com/how-linkedin-differs-when-you-leave-corporate

To work with Michelle, reach out to Michelle Kaplan on LinkedIn

To work with Louise, reach out on louise@socialbeeni.com or visit www.louisebrogan.com/workwithme

Are you using LinkedIn groups?

How do you find one that is 'good'?

So many people are moving away from Facebook, is this the time to start your own LinkedIn Group?

Today we dive into why you should consider LinkedIn groups, how to set one up, LinkedIn group chats and of course, what could be done to improve this feature.

>>Podcast Player

Have you ever had the following happen?

Someone sends you a connection request on LinkedIn with no message and you have no idea who they are, or why they want to connect with you.

Someone connects with you on LinkedIn and as soon as you accept their connection request, they send you a sales message. Or an automated message.

When you connect with someone on LinkedIn without a message, you are missing a huge opportunity.

LinkedIn is the social networking site for business owners and professionals. When you connect with someone, you add them to your network.

In order to build a valuable network full of potential customers, clients and collaborations, start out with having a conversation with your new contact.

When someone logs into their LinkedIn account and sees a handful of new connection requests – 2 with a message and 3 without, which ones do you think they will look at first?

When you receive a genuine message from a new connection, the usual thing to do would be to reply. Now you have moved beyond one of many connections in the newsfeed, to one to one in the inbox.

• Click on the person’s name that you would like to connect with
• Click on “Connect” on their introduction card (if you are using mobile, click on the three little dots to the right of the ‘connect’ button)
• Select ‘Add a note’
• Write your note and click on Send

Imagine you are at a conference or business networking event. Someone comes up to you, shakes your hand, gives you a business and walks away without saying a word.

Or worse, you meet someone at an event, say hello and they immediately tell you what service they provide at and ask would you like to buy it.

Would this method work with you? What do you think your first reaction might be?

Don’t waste the opportunity to make a great first impression when connecting with someone on LinkedIn.

First of all, think about WHY you want to connect with this person. Are they in the same field as you? Have you heard them on a podcast?

Did you see an article they wrote? Will adding them to your network add to the value you get from LinkedIn?

Have a look at their LinkedIn profile – is there something in their profile you can connect over?

What recent posts have they shared? Can you start a conversation about a topic they seem interested in?

Here are five examples of messages you can send when connecting with someone on LinkedIn:

1. The person you met at a networking event – try to send this connection request within a few days of meeting someone:

Hi Traci,

‘it was great to meet you at the event today – I’d like to connect so that we can stay in touch’

2. Someone you have heard on a podcast

Hi Martin,

I heard you on the LinkedIn with Louise podcast – I loved what you said about how to manage teams well. I thought it would be good to connect here on LinkedIn’

3. Someone you want to connect to, but haven’t met yet

‘Hi Barbara,

I saw your post on social media marketing and I liked how you wrote about the different platforms needing different approaches. LinkedIn is my own preference and I’d like to connect with you here. Looking forward to seeing more of your content,

4. Someone who might be able to help you in your business

Hi Louise,

I work with a team and we are struggling to get leads on LinkedIn. I heard your podcast about LinkedIn strategy and we’d love to have a chat with you to see if you can help us.

5. Someone you have been referred to

Hi Allison,

I am connected to Martin Huntbach, and he recommended I connect with you as we have a similar audience. Looking forward to finding out more about what you do.

If you received any of the above messages, do you think you would respond?

If the answer is yes, now you are starting a one-to-one direct conversation with someone.

You may not convert the new connection into a lead but when you get to know someone through a conversation, they will remember you and your business. This leads to genuine business relationships which leads to growth and sales.

Here is a genuine message I received this week in my inbox:

Hi Louise, I’ve been enjoying your posts and would love to connect and have you in my network. Regards, C

Guess what? I replied and we had a conversation.

If you would like help and support with your own LinkedIn strategy, get in touch to find out how I can work with you.

Angela Pitter from Boston is the owner of  Live Wire Collaborative. As a digital marketing strategist and advisor Angela works with small to mid sized businesses to help them unleash the power of social media. She aims to help them to connect, collaborate and convert their target communities on whichever social media platform is best for them.

Angela says when she is working with a client, she always think of think of it as a partnership. collaborating, rolling your sleeves up, and working together to get it done. And that's why she had to add the collaborative.

The company was founded in 2012.   After 20 years working in corporate tech, Angela got into digital marketing by default when she started to build brand awareness on Facebook as a member of her school board.

We talk about how Angela grew her business by hosting social media workshops,  is a member of her local Chamber of Commerce and how much we both believe in the power of networking.

We discuss how many people have a fear of using LinkedIn, but also, have so much content in their back pocket they could and should be sharing on LinkedIn.  E.g. white papers, presentations and blogs

Points include

• How to tell your story on LinkedIn and relate it to your business. 
• Using video on LinkedIn,
• New features released in 2020, especially LinkedIn Events – listen out for Angela’s great tip for finding events to attend with your ideal audience on LinkedIn
•  Why should you be using Company pages, not just for employees but also to drive attendance at your own LinkedIn Events.

Angela is a big fan of Clubhouse and we dive into how to get more out of that plus what is happening on Instagram and other social media platforms

Connect with Angela: Website Twitter LinkedIn

To get some help with your LinkedIn, reach out to connect with Louise on LinkedIn at www.linkedin.com/in/louisebrogan

You can book your VIP Strategy Session here - www.louisebrogan.com/linkedinvip

Be honest... When did you last even look at your LinkedIn profile? Do you still have skills on there from the job you did ten years ago? Have you updated your headline in the last year? How do you know what bits to update and what to leave alone? Are you leaving money on the table because your ideal client skims through your profile, decides you are not for them, and moves on to someone else? It is time to update your LinkedIn profile - from the headshot and headline, to the skills and experience section. I want you to go through the whole thing! Recently a client of mine said that she was embarrassed by her profile on LinkedIn - so it was actually holding her back from posting any content as she didn't want anyone to look at her profile! Don't be that person. If you don't know HOW to update your profile, I can help - if you want to do it yourself, check out my 'LinkedIn by Lunch' mini profile course right here Maybe you would rather someone else just took it off your hands. Allow me to give you the profile you deserve. Book your LinkedIn Profile Writing Service today

Thinking about running a webinar but not sure where to start… or if it’s even worth it?

In this episode of Raise Your Visibility Online, Louise sits down with online business coach and launch expert Teresa Heath-Wareing to talk all things webinars.

Whether you’re new to launching or looking to refine your sales strategy, this conversation is packed with practical advice on using webinars to grow your audience, build trust, and make sales without burning out. 

Teresa shares why webinars are such a powerful tool, the importance of setting expectations with your email list, and how small tweaks can make a big difference.

In This Episode

• Who are webinars for?

• What is a webinar’s purpose?

• Where do webinars fit into your launch strategy?

• When should you run a webinar?

• Why do webinars work?

• What kind of results should you expect?

• Why the format of your webinar matters

Resources Mentioned

Grow Launch Sell Programme

Listen to Your Dream Business Podcast

Find Teresa Heath-Wareing Online

Follow Teresa Heath-Wareing on LinkedIn | Instagram 

Find Louise Brogan Online

Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube

Subscribe to Raise Your Visibility Online on Apple Podcasts | Spotify

How do you know if you are ready to invest in a coach or consultant for LinkedIn?

When you are struggling with what to say, how to use LinkedIn and need some accountability and support, maybe it is time to think about hiring a coach.

Six benefits to hiring a coach or consultant to help you with your LinkedIn this month?

1.  It is hard trying to figure stuff out on your own

2. You save time by bringing in someone who already knows how to use the platform

3. It is much easier having someone help you understand how to write posts that get engagement and start conversations

4. You get to plan what you are going to post about on LinkedIn without having to sit down and stare at a blinking cursor

5. You can have someone else’s eyes on what you have already done, who knows what little tweaks and change can make a difference to your content

6. Working with someone who specialises in using LinkedIn means they know what is working now - from new features to algorithm changes and updates, without you having to worry! 

www.louisebrogan.com/workwithme

When someone is looking for a coach or consultant to help them with a particular issue, they tend to go with someone they trust. 

In online business, you will hear people talk about ‘know, like and trust’ factor. 

How do you become known?  And more importantly, how can you build up the trust that leads to someone investing in your products or services?

In today's podcast, I talk about five steps to help you build your authority online.

1.  Specialise

What is your area of expertise?

When someone needs a tax accountant, they look for a specialist who focuses on taxes.   When someone is building a physiotherapy business, they will follow a coach who works only with physio businesses.  

By choosing your niche – by job type, customer base, age group or location, you will attract your ideal clients more quickly.

Choosing your niche allows you to focus on creating content for that niche.  

How can you choose what to specialise in?

Talk to your customers and listen to their main concerns.

Choosing a niche can involve a lot of factors – is there a need for your service?  Will people pay for it? Are you interested in focusing on that area?

2.  Listen to your audience

What do your network want to know about?  Consider the questions you get asked time and time again.   

What can you help your audience with?  What are their main pain points?

One way to become known as an expert online, is by creating regular content that answers the questions your audience have.  

Create content that not only leads your ideal client to reach out to you, but consider how you can put out messaging that lets people know who is NOT the right fit to work with you. 

For example:

Your ideal client may be someone who is in the business start up phase – so your content should help them with the first stages of business.

3. Create content to help your audience. 

Start sharing content with your network that showcases your knowledge and expertise.

Keep it simple – you want to be able to attract your ideal clients and customers so don’t overwhelm them.

4. Become known as a guest expert

Consider creating content for other larger organisations.  Become known as a guest expert – choose the publications or shows you know your ideal client is already reading or engaging with. 

Podcast Guesting

Start with pitching hosts who take guests – try connecting with podcast hosts who serve your ideal client. 

Online Summits

Submit yourself as a speaker for an online summit.  Once you start to appear as a guest expert on summits and podcasts, other hosts will notice and start to reach out! 

5.  Talk to your network

Connecting with your audience online is not a one-way street.

Rather than broadcasting out to your audience, try to engage with them. 

For Example – 

In your daily or weekly activity on LinkedIn, take time to comment on posts from others in your network.

Try to leave constructive comments – think about how you would behave if you were responding to someone speaking in person.

Even if you outsource the content creation for your own posts, we recommend you take the time to interact with others in your newsfeed.

Your LinkedIn Checklist

Download your free ten page guide to daily and weekly activity for LinkedIn

Click Here

If your audience are on LinkedIn, then you need to create some visibility on this platform that attracts your ideal client to you. 

Creating consistent content on LinkedIn that demonstrates your knowledge and expertise will lead to customers and clients reaching out to you to find out more about your services. 

Should employees in larger organisations use LinkedIn? What happens in terms of compliance, and especially in fields like insurance, which are thoroughly regulated?

 Keith is the Social Media Manager and Employee Advocacy Lead at Zurich UK, a world-renowned company operating in the field of insurance.

In his role, Keith educates and enables Zurich employees not only to better understand the world of social media but also to actively participate and share content. 

You will learn…

1. About the difference between a LinkedIn company page and the new My Company Tab on LinkedIn.
2. Why staff social media training is key when it comes to navigating complex compliance issues.
3. How you can leverage your employees to boost your organisation.

About Keith

If you’d like to connect with Keith, you can find him on LinkedIn or Twitter.

LinkedIn VIP Intensives

If you want to work with me on a 1-to-1 basis, check out the LinkedIn VIP Intensive private coaching sessions. 

Download my FREE LinkedIn guide

Would you like to learn what daily and weekly tasks will help you build your network on LinkedIn? Then download my FREE 10-page LinkedIn guide here. My tips work no matter what type of business you run!

More about me

If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform. And if you haven’t subscribed yet, why not?

In 2020, LinkedIn released a LOT of new features – here are some of the top ones:

Adding a new ‘Featured’ section to your LinkedIn profile – this section is where you can share your featured highlights including Posts, Articles, Links to external online content and upload photos or documents.

How to use the LinkedIn Featured section in your personal profile.

Adding a new Polls option to your text posts – one of my favourite new features! I suggest you try this feature out once a month – polling your network is a great way to encourage conversation and debate, plus finding out what your network REALLY think about!

How to use LinkedIn Polls

If you are currently looking for a new role, you can add an option to your personal profile that shows your network you are ‘open to work’

Click on the ‘Open to’ button underneath your headline – then choose Finding a new job as your option.

You can choose location, job titles, and whether you want full-time, part-time, temporary or contract work. You can also choose whether to share with only recruiters, or with your whole network.

Once you have completed this, a green circle will appear on your profile picture.

Before 2020, you would have been able to click to ‘like’ someone's post on LinkedIn. Now we have six reactions available – like, celebrate, love, support, curious and insightful.

Remember – if you leave a comment, this will raise your profile and visibility rather than just clicking a reaction.

Did you know you can send a video message to your connections?

On your LinkedIn mobile app, go to messaging, click on the video sign and you can create and send a video message.

How to use messaging on LinkedIn (and why you should)

How can you use LinkedIn to build thought leadership, even if you work in a highly-regulated industry?

This week on the podcast, I interview my good friend Rhonda Peterson. Rhonda is a Coach for financial professionals, a speaker, and a workshop facilitator.

Rhonda guides financial services executives, entrepreneurs, and emerging leaders to lean into their strengths and energy to increase their ROI, both professionally and personally.

As more people within financial services using LinkedIn, those who work in a highly-regulated industry seem to struggle to hit the right balance between using the platform to build relationships and remaining compliant with their employer’s regulations.

However, raising your profile on LinkedIn doesn’t need to be causing any issues to your employer or your industry.

Establishing yourself as a thought leader on LinkedIn is possible, even if you work in a highly-regulated industry.

In this episode, Rhonda and I discuss a couple of examples from our networks, and Rhonda shares how she’s using LinkedIn to grow her career as a speaker. If you want to find out how you too can become a thought leader on LinkedIn, make sure you tune in!

1. Why you should be using LinkedIn to reach out to your connections and ask for relevant introductions.
2. The exact steps you can take to build your thought leadership on LinkedIn, regardless of the industry you work in. 
3. How you can use LinkedIn to get more work. 

If you’d like to connect with Rhonda, you can find her on LinkedIn or on her website. And if you connect with her on LinkedIn, don’t forget to send Rhonda a personalised message and let her know you’ve listened to her interview on this podcast. 

Christopher Melcher is a family attorney in Los Angeles, California. We met when I worked with Chris during the summer of 2020 as he wanted to learn how best to use LinkedIn.

Chris's clients include business owners, celebrities, and trust beneficiaries across California who are going through complex divorces. We talk about how Chris uses LinkedIn, not to find clients, but to connect with and build relationships with fellow attorneys.

We discussed some of the challenges the lawyers face when it comes to marketing and how this can hold them back from building their network/gaining new clients.

You can reach Chris on LinkedIn where he would be delighted to connect with more of his legal community.

walzermelcher.com Twitter YouTube

To find out how you can work with Louise and build your own network on LinkedIn, book a free discovery call at www.louisebrogan.com/call

I love statistics and analytics in social media - how do you know what's working if you don't go back and find out what engaged your audience?

In this week's podcast, I take a run back through the best and most engaging posts I shared on LinkedIn this year.   No surprise to me (but possibly to you!) that all the top ten were txt only posts - a mixture of LinkedIn polls and pure text posts. 

Find out more about polls and other new features released by LinkedIn this year here

Reach out if you'd like some support building up your LinkedIn presence in 2021 - and find out why having a small but mighty network is the best option.

www.louisebrogan.com/call 

Are you getting business through LinkedIn?

Do you enjoy using LinkedIn as a marketing tool?

IF you answer either of this with anything other than YES, then here are a few tips for you.

When you are using social media to build your business, the biggest tip I can give you is to choose ONE platform. Decide where your ideal client spends most time, and start building your profile on that platform.

Facebook is great for B2C businesses, Instagram is good for ‘inspirational’ and shopping businesses. Twitter is super for sharing news, events and fast paced networking.

LinkedIn is GREAT for B2B. And people go to LinkedIn specifically to connect with their business network.

By trying to be on all the platforms, you either exhaust yourself, share the exact same content on all platforms or you build a small presence on each one rather than making a larger impact on the platform that will help you to grow.

Why should you not share the same content on each platform?

Check out the image above once more – if I am sharing content on FB it needs to fit in with the tone of that platform. I will write longer posts for LinkedIn that don’t make sense on Twitter. Also, when you see someone you follow who puts the exact same content on each platform, it makes you lose a little faith in them (or maybe that’s just me)

Please complete your LinkedIn Profile. Check out this blog on how to make sure you fill in the whole thing:

How to write a great LinkedIn Profile

The statistics on LinkedIn profiles are staggering:

When you add a professional photo to your profile you are 14 times more likely to have someone click on your profile

Updating your current position leads to 5 times more connection requests.

Having at least 5 relevant skills on your profile leads to 31 times more messaging requests.

Source – LinkedIn Official Blog

You can add in multiple email addresses to your LinkedIn account.

One of the most common issues I come across is when someone has more than one LinkedIn account and can’t access one of them.

Remember when you started work at that corporate job in your 20s and they made you sign up to LinkedIn? If you used your work email only, its quite likely you aren’t able to log in anymore. Here’s how to avoid this happening.

How to add a secondary email address:

• Go to your account
• Click on Settings and Privacy
• Add your personal email address

The purpose of using LinkedIn is to raise visibility of your business. So your content should be showcasing your knowledge and expertise!

What type of content posts can you create on LinkedIn?

Be strategic – when you go to LinkedIn and view your newsfeed, make sure you comment on the posts from the people in your network that you want to see content from.

The algorithm will keep serving up posts from the connections you have ALREADY engaged with.

I also recommend you ‘unfollow’ those in your network that you don’t want to engage with.

Follow some of these basic steps and you will see an improvement not just in your LinkedIn newsfeed, but also in the types of connection requests you receive, and the return on time spent on LinkedIn.

Book your first session with me today www.louisebrogan.com/workwithme

How long should you spend on LinkedIn every day in order to grow your network? Should you post on your profile daily? Is engaging with other people's content helpful?

These are some of the questions I answer in today's solo episode of the podcast, where I remind you that while only 1% of LinkedIn users are active on the platform, 40% of users check in every single day. This tells you that by showing up daily, you have plenty of opportunities to build your profile and your network and to grow your business.

So what are the five things I recommend you do every day on LinkedIn? First thing first, you should check and address your notifications. Has anyone commented on your posts? Is a particular post trending under a hashtag you're following? Once you've done that, check the LinkedIn news daily rundown - if you want to find out what that is and how you can use it to your advantage, all the details are in this episode.

The third thing I recommend you do is building your network by connecting with people who engage with your content or who might have a similar audience to yours. Also, don't forget to check your newsfeed and comment on any interesting or relevant posts. This helps you raise your profile and visibility, so you can start being seen by the right people. And last but not least, you should always check and reply to your messages.

If you want to find out exactly which steps you should take to maximise the activities above, don't miss out on this episode! And if you haven't already, go and grab Your FREE LinkedIn Checklist - a guide with daily and weekly tasks to help you build your business on LinkedIn.

1. Why I don't recommend you post on LinkedIn every day (twice a week is enough!)
2. Why you should optimise your LinkedIn profile.
3. And why you should write LinkedIn posts in a way that helps you start a conversation with your audience - stop broadcasting and start connecting!

How to win business on LinkedIn - my YouTube channel.

Personalise your connection request on LinkedIn - YouTube video.

LinkedIn Profile Review - paid service to help you optimise your profile and leverage LinkedIn to win business.

Would you like to find out if I can help you use LinkedIn to make more sales in your business? Head over to my website and book a FREE 15-minute discovery call with me.

If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform. And if you haven’t subscribed yet, why not?

Before you go, do you have any questions about this episode or on LinkedIn? Would you like to give me some feedback? I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook, or Twitter.

And if you want to find out more about how you can work with me or what events I'll be running in the future, head over to my website, email me at louise@socialbeeni.com, or book a FREE 15-minute discovery call with me.

What are LinkedIn Company Pages and should you use them?

LinkedIn Company Pages are a way for organisations to showcase their business, connect employees, promote products and services and share news and updates about the organisation/company.

There are 30 million businesses on LinkedIn.  LinkedIn Company Pages were launched in 2018. If you are a business – solo or global, you should have a Company Page on LinkedIn. Let’s find out why.

Work with me 

If you are enjoying the podcast, please share with someone who would benefit from it!   

Today's solo episode is all about how to use LinkedIn Stories to engage and interact with your network on LinkedIn.

Have you noticed something new under your LinkedIn profile yet? LinkedIn has just introduced Stories. And if you're wondering how you can use this new feature to support your business, this episode is for you.

This week on the podcast, I share everything you need to know about LinkedIn Stories. As you may know, Stories have been a feature on other social media platforms for a while now - see Instagram, Facebook, and Snapchat. Like on other platforms, LinkedIn Stories stay on your profile for 24 hours. You have the ability to add up to 100 Stories per day, with a max length for a video story of 20 seconds. This gives you a lot of room to create and share short, quick, and engaging content that is both lightweight and image-focused.

If you want to find out how to get your network to engage and interact with the content on your Stories so you can strengthen your community on LinkedIn and promote your business, don't miss this episode!

1. What LinkedIn Stories are and how to create a Story by adding an image, a video, or by creating a video post.
2. Five different ways to come up with content that will help you start conversations with your network.
3. Who can see and reply to your Stories, how to add stickers or text, and how to choose from the available colour options.

How to Use LinkedIn to Build a Powerful Network - article.

How to build a network on LinkedIn you want to connect with - article.

And, How to use LinkedIn Stories for business - article.

To work with me on a 1-to-1 basis, every month I offer LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect if you want some help to optimise your LinkedIn profile. I also help you build a content strategy plan and teach you how to use LinkedIn to generate leads and sales. The sessions are interactive, fun, and practical. You leave with a fully optimised profile, a complete plan of action, and feeling raring to go! 

Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn? My tips work no matter what type of business you run! Then download my FREE 10-page LinkedIn guide here.

Would you like to find out if I can help you use LinkedIn to make more sales in your business? Head over to my website and book a FREE 15-minute discovery call with me.

If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform. And if you haven’t subscribed yet, why not?

This week on the podcast, I share a LinkedIn coaching session with Ontario-based physiotherapist Micaela Zettel.

1. What to consider when optimising your LinkedIn headline, profile, and Featured Section.

2. Why you should create and share more thought leadership content on LinkedIn in the form of posts, videos, presentations, and articles to establish yourself as an expert in your industry or niche.

3. Why it's important to actively reach out to decision-makers in your industry who might be willing to connect and support your cause.

Find out how to book your LinkedIn VIP session here 

www.louisebrogan.com/workwithme

Have you ever accepted someone's connection on LinkedIn and received a 'cold' sales message straight away? Or maybe you've sent messages yourself that have fallen on deaf ears?

Then tune into this interview to learn what to do (and not to do) when selling on LinkedIn.

This week on the podcast, I interview Lynn Whitbeck, sales trainer, speaker, and author of the book "Practical Wisdoms @ Work", a must-read for every woman who wants career success. Building on her 30-year experience in sales and executive roles in the corporate world, Lynn transitioned to executive consulting and is the founder and CEO of Petite2Queen. Lynn and her team provide strategic expertise for the development and management of tailored client programmes. They help to enhance marketing, sales, business development, and operations management.

In this episode, Lynn and I talk about how to move your sales process forward on LinkedIn by focusing on relationships. A strong network of close connections will not only potentially work with you but also refer you to their connections. Be of service to your network - nurture relationships, and you'll see faster and more sustainable business growth. By focusing on your customers' needs and on how your products or services benefit them, you'll be able to close sales faster and more easily. 'Think like your customers' and focus on their goals and objectives. If you want to learn how not to squander leads, but, instead, create relationships that stand the test of time, don't miss this episode!

1. About the importance of 'relationship sales', based on providing value to your connections.
2. About the importance of refreshing your profile regularly.
3. How NOT to squander your leads by sending out 'cold' hard sell messages without investing in building relationships.

If you'd like to connect with Lynn, you can find her on her website or on LinkedIn. If you're interested in Lynn's book - "Practical Wisdoms @ Work", you can find it here.

And if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect if you want some help to optimise your LinkedIn profile, build a content strategy plan, and learn how to use LinkedIn to generate leads and sales. The sessions are interactive, fun, and practical. You leave with a fully optimised profile, a complete plan of action, and feeling raring to go! 

Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn? My tips work no matter what type of business you run! Then download my FREE 10-page LinkedIn guide here.

If you found this episode useful, come and join Lynn and I on Friday, 23rd October at 5 pm BST for our LinkedIn live catch up. And if you can’t watch us live, you’ll also find the recording on my YouTube channel.

Would you like to find out if I can help you use LinkedIn to make more sales in your business? Head over to my website and book a FREE 15-minute discovery call with me.

If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform.