PPC Town Hall – Details, episodes & analysis

Watch the video version here: https://youtu.be/X-1iGyBtS70

Generative AI is transforming PPC, but is it all good? In this episode, Sophie Fell, Director of Paid Media at Two Trees PPC, talks about the seismic shifts AI is causing in paid search. A generative AI skeptic herself, Sophie dives deep into her mixed feelings about tools like ChatGPT, discusses the loss of manual controls, and shares insights into how agencies can prepare for an automated future. Follow Sophie on LinkedIn: https://www.linkedin.com/in/sophiefellppc/ Follow Fred on LinkedIn at https://www.linkedin.com/in/frederickvallaeys/ 📌 Here’s what you’ll learn: - The Generative AI Debate: Why Sophie Fell is skeptical about fully trusting tools like ChatGPT for PPC management and how it impacts forecasting, campaign automation, and decision-making. - Balancing Tradition and Innovation: How PPC professionals can embrace AI-powered tools while retaining fundamental skills like manual CPC bidding, keyword research, and campaign structure design. - The Evolution of SEO and PPC: Insights into how automation and AI are reshaping SEO and PPC collaboration, and what it means for advertisers in the era of less manual control. - Practical AI Use Cases in Agencies: Real-life examples of how agencies are leveraging generative AI for efficiency, including forecasting and audience targeting, and the challenges they face in adopting these technologies. - Future-Proofing PPC Careers: What PPC professionals and agencies need to do to stay relevant in a world increasingly driven by automation, including mastering data-driven strategies and adapting to rapid technological advancements. ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version here: https://youtu.be/lr-oz0wLWPI

Tetsuo Konno, Search & Performance Lead at Google shares how Gemini and predictive AI are changing the way marketers approach Google Ads campaigns. He also teaches how to set up your data properly for Google Ads and why that matters more than ever. 📌 Here’s what you’ll learn: - How to use predictive and generative AI in Google Ads - Why feed optimization is key to better performance - Practical examples of AI in action, like ad copy and data insights - The future of PPC roles and skills Follow Tetsuo on LinkedIn at https://www.linkedin.com/in/tetsuo-konno-50872324/ Follow Fred on LinkedIn at https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version here:

In this episode, our Co-founder & CEO, Frederick Vallaeys sat down with Cory Lindholm to dive deep into the world of PPC data analysis. Cory kicked things off by covering the essentials. Then, he walked through the process of performing an analysis to uncover valuable insights about seasonality, how your accounts are performing, and even correlations between different metrics. He also discussed the importance of having a solid foundation in statistics and data when it comes to making informed PPC decisions. There’s so much value packed in this episode. And we hope you find it useful. Watch this episode to learn: - The fundamentals of PPC metrics - How to measure the impact of seasonality and other PPC factors - How to integrate your PPC data with your business data - The common data analysis mistakes to avoid - The best tools for data analysis Your speaker: Cory Lindholm, Ads By Cory Follow Cory on LinkedIn: https://www.linkedin.com/in/corylindholm/ Work with Cory: https://adsbycory.com/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Our panelists this week are:

1. Julie Bacchini, Founder of Neptune Moon and #25 on the 2020 list of most influential PPC experts
2. Susan Wenograd, CMO at Aimclear and #8 on the 2020 list of most influential PPC experts

Topics we discussed:

1. Consumers are afraid to visit your brick-and-mortar stores. How do you drive buyers to your online store
2. Tips for getting started with your first PPC campaign
3. When should you use a Smart Campaign vs a regular campaign
4. What common issues plague PPC accounts

Watch the full video episode here: https://www.youtube.com/watch?v=bzPLsBseqP8

Our panelists this week are:

• Cory Henke, Founder of Variable Media
• Joe Martinez, Director of Client Strategy for Clix Marketing

The main topic this week is YouTube and video ads. We discuss:

• Is YouTube really cheap? What can we expect
• Ad formats on YouTube
• YouTube Video Builder Beta
• How to use YouTube Video Builder
• Location, Call-to-action and Sitelink extensions for YouTube ads
• Customer targeting tricks for YouTube ads
• TrueView Shopping ads
• How YouTube can help your non-video campaigns in Google Ads
• YouTube Lead Form Ads
• YouTube Select: Target views on television screens
• Shopping Ads on YouTube

Watch the full video episode here: https://www.youtube.com/watch?v=fzFCMDXoAD0

Panelists this week are:

• Andrew Lolk, Founder of Savvy Revenue
• Duane Brown, Founder of Take Some Risk
  

The main topic this week is PPC for Ecommerce. We're talking about:

• Free Google shopping ads
• Snap Ads Guide
• TikTok Shopping with Levi's
• Tips for retailers who need to get ecommerce up and running quickly
• Turning your feed into search ads automatically
• What should be your most important metric? ROAS or profit?

Watch the full video episode here: https://www.youtube.com/watch?v=Xt-KXkZDr3I

We discuss new Google Ads features launched in the past 3 months.

Watch the full video here: https://www.youtube.com/watch?v=wnj65NCB8Qc

We discuss tips for B2B paid search and paid social marketing with a focus on Google Ads, Microsoft Ads, and LinkedIn Ads.   

Expert panelists are AJ Wilcox from B2Linked, Matt Van Wagner from Find Me Faster, and Frank Cowell from Digitopia.

We're hosting our live PPC Town Hall this week with 3 panelists from Australia. They will share what they learned over the past few weeks in dealing with COVID-19 for their clients: both end advertisers and agencies.

• Mike Rhodes is co-author of "The Ultimate Guide to Google AdWords" and runs AgencySavvy, a global community and education platform to help digital agencies grow.
• Ben Bradshaw is founder and CEO of Australia’s largest Australian owned, multi-award winning digital marketing solutions groups Disrupt Digital
• Monte Huebsch was an expert in work-from-home before COVID-19 made it a necessity and he will share his tips for being more effective in this new way of working.

We discuss how digital advertisers are ramping up spend again and leading the way for when consumer confidence returns.