Million Dollar Breakthrough – Details, episodes & analysis

EPISODE SUMMARY

There is serious money in podcasting, and you should be running your podcast like a business to capitalize on this. In this episode, I’ll give you insider tips and analysis so you can see how the big podcasts make the big bucks.

HERE'S WHAT WE'RE DIVING INTO:

00:37 We are in a 10 BILLION DOLLAR Industry

The News is in, the Podcasting industry is nearing 10 Billion in revenue. These are the latest statistics just published!

01:14 Treat YOUR Podcast like a Business

Do you manage your podcast as if it were a business? If not, you could be missing out on some considerable money. I break down why you should take your podcast more seriously.

02:22 Don't UNDERVALUE Youtube for Your Podcasts

These days, YouTube is the 2nd Most used platform for Podcasts. We talk about why you should leverage the growing trend of audiences watching their favorite podcasts.

04:02 The Sponsorship Download Threshold

How many downloads do you need to start making sponsorships? Well, I have the latest statistics right here and I don’t fully agree with them.

07:35 My Favorite Sponsorship Model

Not all sponsorships are equal. In the best sponsorship deals, all parties end up profiting. I share with you my favorite types of sponsorships that I feel are fun, engaging and lucrative.

08:25 Are Podcast Ads Dying?

People will always skip ads, I do it and I’m sure some people here do as well. We discuss what that means for Advertisements in general and how that could impact your podcast.

09:33 Engagement is the Future

Podcasts are forever evolving. Gone are the days of looking at downloads as a key metric. Engagement and watch time will be what sponsorships are looking for in the future. The question is, how do you prepare for it?

11:12 Are You Building a Community for Engagement?

Here’s the hard truth. If you’re not building an engaged community, you will struggle. We showcase some examples I’ve come across recently of strong communities and talk about what you can learn from it.

RESOURCES

• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

JOIN THE CONVERSATION:

Have you attended a conference, mastermind, or retreat that changed your life? Share your story with us on social media using #TheBWord and let's keep the conversation going!

Facebook: Podcast(H)er

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LinkedIn: Podcast(H)er

YouTube: Joanne Bolt

Ever feel like you’re juggling all the podcasting plates at once? In this episode, I’m pulling back the curtain and giving you the inside scoop on why having a powerhouse team is non-negotiable if you want to take your podcast to the next level.

Here’s what we’re diving into:

00:41 – You NEED a Team to Support Your Podcast

If you’re trying to do it all yourself, it’s time to rethink. I’m sharing why building a team isn’t just a luxury—it’s essential for growth.

01:13 – Our New Editing Team

Meet the latest additions to our podcast family! I’ll introduce you to the rockstars who are helping us polish each episode to perfection.

01:27 – The IMPORTANCE of Filming Your Podcast

Why should you consider getting in front of the camera? We’re talking all about the benefits of filming your podcast and how it can elevate your brand.

02:48 – Always Try to Be the First in the Space

Want to stand out? I’ll tell you why being a trailblazer in your niche can set you apart and help you dominate your podcasting space.

03:10 – You Can’t Just Use Audio to Build Your Podcast

These days, audio isn’t enough. Discover why diversifying your content is key to growing your audience and keeping them engaged.

03:51 – The Reason for Our New Partnership with Zygo Media

Big news! We’ve partnered with Zygo Media, and I’m sharing the why behind this exciting new collaboration.

05:52 – Hiring a Team That Fits Your Strategy

Not all teams are created equal. Learn how to hire a team that aligns with your vision and can execute your strategy flawlessly.

06:52 – Hiring a Team That Can Do Jobs BETTER Than You!

Here’s the truth: You shouldn’t be the best at everything. Find out why hiring people who can outshine you in specific areas is the secret sauce to scaling your podcast.

Tune in, take notes, and let’s get your podcast ready to soar with the help of a dream team! 💪

RESOURCES

• Watch the YouTube Channel: https://www.youtube.com/@JoanneBolt
• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

SUBSCRIBE & REVIEW:

If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.

Facebook: Podcast(H)er

Instagram: Podcast(H)er

LinkedIn: Podcast(H)er

YouTube: Joanne Bolt

JOIN THE CONVERSATION: 

Who’s your next hire going to be? Jump into my DMs and tell me!

Mentioned in this episode:

The 7-Figure Podcast Bootcamp

Join us for The 7-Figure Podcast Bootcamp, August 28-29th! This LIVE 2 day experience with me is only offered once a year.

I want to share a little insider secret with you. If you’ve noticed a dip in your podcast downloads, I know it can feel like a real punch in the gut. Trust me, I've been there, and it's totally normal to happen during July, so don’t stress!

Here’s the thing: summertime is all about beach days, vacations, and soaking up the sun. People are lounging with a good book or spending quality time with family and friends, which means they might not be listening to podcasts as much.

This seasonal dip happens to a lot of podcasters. It’s just part of the natural ebb and flow. Instead of worrying, use this time to refresh and plan. Maybe brainstorm new content, batch record some episodes, or even take a little break yourself.

Remember, it’s not about the short-term numbers; it’s about the long-term connection you’re building with your audience. They’ll be back, earbuds in hand, ready to dive into your amazing content before you know it.

So, embrace the summer vibes, enjoy a little downtime, and know that you’re right on track.

One of the biggest surprises I've experienced this year was the gift of a mastermind.  The surprise is that I've never leaned into them (the price tags repelled me) and never felt they were worth it.

Back in January I circled around to a podcast I used to listen to, The Powerhouse Women Podcast with host Lindsey Schwartz and heard her talk about the game changing effect of a good mastermind.   So I clicked the button and registered.  

Did I have a clue what I was getting myself into?  Heck no.  Did I know in my gut I needed to be there?  You betcha.  

So why was it a meltdown?  Because my brain was so full of information, and my heart so full of joy when all was said and done that I literally melted into a puddle in my bedroom closet.  I guess when you leave an experience rung dry you have to have some release of emotion.  Too bad mine actually started in the middle of a neighborhood casino night and ended in the puddle in the closet.  But that's real life!

Tune in to hear just what all I learned about experiences, myself, and others and to hear why I was such an emotional dish rag at the end of the past two weeks.  

Haven't joined the Chic Clique Membership Yet?  Girlfriend it's TIME!  Text the word 'more' to 678-736-8055 I'll get you started.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

You may find this shocking, but I am NOT a lover of Instagram Reels.  While I'll spend hours scrolling through them...recording them is a chore.  

The good news is that you can still grow your Instagram even without the almighty reels.  Now that Insta is placing a focus again on posting content the playing field has been leveled and engagement points can be on the rise. 

Listen in and I'll share my secret weapon to turning comments into relationships on Instagram.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

We're about to hit our 100th episode (so exciting!), have over a million downloads (that's the 2 comma club friends) and it's only the beginning of year 2.  So if you've been around for a hot second, or just tuning in THANK YOU.  From the bottom of my heart.  

I laughingly call this little 'ole podcast the girlfriend's guide to business and so I wanted to peel back the curtain for ya and show you just where we're going in 2023, and how tuning in will continue to make an impact in your life and biz. 

In reality, I've narrowed down the ways your business will find massive growth and improvement to 5 major areas:

1. Branding/Marketing
2. Strategies
3. Simplified Systems and Processes
4. Lifestyle
5. Real Estate Advice

Tune in even if you think #5 doesn't apply to you.  Because here's the simple truth of the matter.  70% of all Realtors have other jobs, other careers, and are doing this as a side hustle.  So you never know when your current role will take a shift and you'll pick up and lockbox and think "Yep.  This may be for me too"

Links Mentioned in the episode:
<< Podcast Pitch 4-Day Challenge: Increase Your Sphere of Influence

Haven't joined the Chic Clique Community Yet?  What 'cha waiting for?  A personal invitation?  Well here it is!  Click HERE to join

Love hearing me in your airpods and want to get the occasional text message tip?  Text the word "Tips" to 678-736-8055

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

I picked up the book Creating Superfans: How To Turn Your Customers Into Lifelong Advocates, the day it was released (quite by accident!) and was hooked immediately.  From the fantastic colors of the cover, to the easability of reading it.  Author Brittany Hodak paints such an easy to understand picture of what happens when your customers turn into lifelong advocates for your biz. 

Join our conversation to hear how Brittany breaks down having an experience that people can't help but talk about, the secret is getting people to care about you, what apathy is and why it kills your biz, and more.  

In your podcast player, please give an extra click to rate the show (or even take a minute to leave a review) — it’s very helpful!  And as Brittany says "Always Ask For What You Need!"

Want to grab a copy of her book?  Text the word "superfan" to me at 678-736-8055 and I'll send you an easy link to order it.  

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

The stories we tell, and how we tell them are the catalyst to creating great relationships.  Stories aren't just told around the campfire, or in your Instagram app.  They show up in marketing in the emails you send to your customers, or past clients. 

I'm a huge fan of email marketing (duh!) and I'll be the first to tell you that there are 7 cringeworthy mistakes that I see most often.  If you're making one of them, it's time to fess up!  Screen shot me this episode and tag me in YOUR Instagram story.  I'm @itsjoannebolt

In this episode I give an overview of the 7 Cringeworthy mistakes:

1. Crusty, canned subject lines
2. Text Overload
3. Not having a clue what the customer journey actually is
4. Forgetting about the human who's reading your emails
5. Not including a solid Call To Action (CTA)
6. Letting your list get dirty
7. Lack of Consistency

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

Success isn’t a pipe dream or an accident, it’s an action plan. ⁣
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And today I'm sharing with you the 4 daily habits you can start right away to help you get more time back in your life, take control of your mindset and business, and hit your goals faster than you thought possible.
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Habits like:

1. Determining your non-negotiables and sticking to them
2. Setting your ideal schedule for when you will and won't work
3. Establishing Power Hours to work on the business without causing overwhelm and burnout
4. Keeping your eye on the prize!

You may also want to jump back to episode 85, where I walk you through 3 easy steps to avoid analysis paralysis, or episode 61 where I lay out the boundaries I've put in place that are some of my personal non-negotiables.

Better yet, click HERE and download those boundaries for yourself. 
https://www.realbosswomen.com/boundaries

And hey!  I'd better see you in Nashville at the Focus Conference 2023!  It's right around the corner!  Are you in or are you out?
https://www.realbosswomen.com/focus

DM me @itsjoannebolt and tell me which habit you're implementing TODAY!

⁣

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com

I'm coming in hot today with a shortie episode on 3 easy ways to overcome perfection paralysis.  It's a syndrome that affects us ALL but the good news is there's no need to stay stuck in the loop!

Stop starting at the cursor on your screen and get into action on whatever it is that has you stuck.  From email sequences, to social media and everything in between there's really no reason to spend more than 45 minutes EVER feeling like a failure and not just doing the dang thing. 

In this episode I go over:
1.  Recognizing that Perfection Paralysis is really just procrastination at it's finest
2.  Chunking down a project into smaller bites to make it manageable
3.  Letting go of comparing yourself to your competitors.

Did you find this shortie episode helpful?  If so I'd love for you to take a few quick seconds and leave a review.  It's how the podcast goddesses recommend me to other women just like YOU and we gotta band together and help each other out.  Can I get an amen sista? 

For weekly tips I send straight to your phone, join me by texting the word "TIPS" to 678-736-8055

"I love Joanne and The B-Word!"  If this sounds like you friend, please consider rating and reviewing my show!  This helps the podcast gods show it to other incredible women such as yourself so that they can move toward the biz they crave.  Click here, scroll to the bottom, tap to rate with five stars, and select "Write A Review".  Then be sure to screenshot it and tag me on Instagram.  Let me know what you like best about the episode!

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.

I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com