Marketing your Private Practice with Kathy C – Details, episodes & analysis

If you have more than 3 offers for your services or packages that people can buy from you - that might be the reason you’re not booking as many clients or making as many sales as you think you should be - and the fact is you probably could be booking more by offering less.  

This lesson might challenge previous learning about sales and marketing … but only because the “Less Offers Equals More Clients” strategy works magic when it comes to booking more clients and increasing sales.

When practice and business owners aren’t getting clients booking with them, they often try to fix this situation by adding more services and offers, thinking it will help them ensure they have “Something for Everyone!”  But the opposite tends to happen. Too many is too much for most potential clients; instead of signing them, you are scaring them away. 

This lesson will help you understand why you want to rethink that strategy of having something for everyone and what to do instead.  

Remember, the goal isn't to overwhelm potential clients; it's to entice them to want to work with you. So, let's start making your services irresistible - simple, clear, and exactly what clients want by following Kathy’s 5-step checklist to help you simplify your offers.

You’ll also learn how this change can do the same for you when Kathy shares how one of her clients used this strategy with her offers, and it worked so well that her client just wanted to know, “How do I sign up and do more work with you?” 

Tune in and get ready to start booking more clients by offering them fewer options. It really is magical!  

The resources and links mentioned can be found on the shownotes page at:  http://marketingyourprivatepractice.com/114   

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

Networking Groups and Events … you either love ’em or hate ‘em… but the fact remains they can help your practice or business grow. They can be a great source of new opportunities and new business. 

Networking is typically something people know they should do but don’t commit to as a regular marketing activity - especially when the networking groups in your area may not always fill your cup. 

This is why one of the groups I attend is one that many folks do not always see as a networking group because its main purpose is not networking!  

This week on the podcast, I spoke with Cheryl Cook, one of the co-chairs of the 100 Women Who Care Halifax Group, about what makes this group different than a typical networking group - especially since it is not even called that!  

Hit the play button to listen in and learn more about the 100 Women Who Care groups - which are all over Canada and the US - and find out how they work, and the hidden benefits women in business can get from joining their 4 meetings each year - yes only 4 events a year!   

Be sure to listen in - it will inspire you to rethink what opportunities for networking are out there - some of them may fill your cup  - and your client roster - more than you realize. 

There are some resources mentioned and you can find them on the shownotes page at:  http://marketingyourprivatepractice.com/113  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you've ever come back from being at an event or even a conference and had thoughts like… “I wish I had done … “ or “I forgot to say this to XXX” or “Why didn’t I remember to…”  

Or maybe you wonder if your time at the event was even worth it… then this episode is for you. 

Those words are what I call the “after-event regrets.” The coulda-shoulda-woulda thinking that happens when you realize there were missed opportunities because you forgot to do specific actions. Actions you know could have helped bring about a different result. 

There are 10 specific actions you can take when attending a conference or event to help get the most ROI possible. Big or small, local or global… even events where you hop on a plane and travel to them -  you want a good return on your investment for your time and, sometimes money invested by going to any events.  

Some of these actions helped me get results, and today, I share a story of one event and how it turned into almost 50,000 in revenue over 3 years and a amazing opportunity to meet some TV and music celebrities at a Gala in Hollywood!    

Listen in to this episode to learn how to plan specific actions before, at and after the event to ensure you never feel that way again. Knowing these 10 actions and doing them will help you get the MOST ROI possible from any event or conference you attend. 

Hit play now to listen in and you will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/104   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

This is the third of the three special bonus episodes happening on the Marketing Your Private Practice Podcast. They are all LIVE Strategic Reviews of Lead Magnets and List Building practices to help practice owners overcome some of their struggles when it comes to generating new leads. 

These are a kickoff to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp starting November 29th. 

Be sure to book your seat today at https://www.pepperitmarketing.com/bootcamp 

The Bootcamp is FREE OR you can upgrade to the VIP Ticket that gives you extra access to time with me, extra Canva templates and a custom video review of your lead magnet.

Register now --  https://www.pepperitmarketing.com/bootcamp 

In this episode, we are talking with Anne Harris of All Inclusive Health and discussing her referral marketing activities and how she can encourage more referrals from doctors and therapists as well as some talk of doing some online marketing too. Referrals from other practitioners are a way of getting new leads too – and in most cases they are of higher value because they come as a referral! 

You can connect with Anne on her website at https://allinclusive-health.com/ 

Remember to join us for the free marketing bootcamp you can create or update your own lead magnet  - https://www.pepperitmarketing.com/bootcamp 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

This is one of the three special bonus episodes happening on the Marketing Your Private Practice Podcast this week. We are doing LIVE Strategic Reviews of Lead Magnets to help practice owners overcome some of their struggles when it comes to generating new leads. 

This is our way to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp that starts November 29th. 

Be sure to book your seat today at https://www.pepperitmarketing.com/bootcamp 

In this episode, we are talking with Tara Brennan of Empassioned Living Now about ideas for a lead magnet and how some lead generators can be small priced products too or in Tara’s case, a Virtual Intuitive Painting class!   

You can connect with Tara on her website at - https://www.empassionedlivingnow.com/ 

Remember the Bootcamp is FREE, and everyone receives access to the recordings,  two Canva Templates you can use for your own lead magnet, a chance to get your lead magnet reviewed and an opportunity to take part in the homework challenges and win some prizes.

Register your free seat OR upgrade to the VIP Ticket that gives you extra access to time with me, extra Canva templates and a custom video review of your lead magnet.

Register now -- https://www.pepperitmarketing.com/bootcamp 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

This week we have 3 special bonus episodes happening on the Marketing your Private Practice Podcast. They are all LIVE Strategic Reviews of Lead Magnets to help practice owners overcome some of their struggles when it comes to generating new leads. 

These are a kickoff to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp starting November 29th. 

Be sure to book your seat today at https://www.pepperitmarketing.com/bootcamp 

The Bootcamp is FREE, and everyone receives access to the recordings,  two Canva Templates you can use for your own lead magnet, a chance to get your lead magnet reviewed and an opportunity to take part in the homework challenges and win some prizes.

Register your free seat OR upgrade to the VIP Ticket that gives you extra access to time with me, extra Canva templates and a custom video review of your lead magnet.

Register now --  https://www.pepperitmarketing.com/bootcamp 

In this episode, we are joined by Kathy Glazer of Eat Smart Coach and reviewing her Power Snack Handout. This is her PDF guide that she offers folks to get people on her email marketing list. 

You can connect with Kathy Glazer on her website at - https://eatsmartcoach.com/ 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Having an irresistible lead magnet isn't the magic button to getting people signing up and becoming leads on your email marketing list.

But, like other practice owners… you wonder why people aren’t signing up for your lead magnet?

That’s what Sarah J asked me when she reached out after the last episode. She wanted to know why the lead magnet she had for her practice wasn’t getting people signing up for it. 

This is a common concern practice owners have and today we’re going to talk about one of the main reasons people aren’t signing up for your lead magnet.

It is something I find in about 40% of the marketing assessment sessions that I do but there are 3 things you can do to be certain you don’t make the same mistake.

Tune in to this episode to learn the secret to getting a steady flow of leads for your private practice
 

RESOURCES MENTIONED IN THIS EPISODE

Sign up for the FREE Marketing Momentum Bootcamp to create from start to finish an Irresistible Lead Magnet: https://academy.pepperitmarketing.com/bootcamp

Grab that Free Marketing Stats Tracking Template - https://www.pepperitmarketing.com/freestats

Book a call with Kathy - https://calendly.com/kathyc/consult

Learn more about the Thrive Marketing Academy - https://www.pepperitmarketing.com/thrive

If you want to know the different types of lead magnets that you can use to boost your marketing list, check out Episode 13 of this podcast.

Be sure to check out the show notes below the podcast player wherever you’re listening to or visit https://marketingyourprivatepractice.com/14

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Lead Magnets are the path to new clients for every private practice or business owner.

Your lead generation system is what helps you get those new leads. And you will want to be bringing in new folks because no business can survive only on the leads you have today… that pool will eventually dry up.

This is a mistake practitioners often make, thinking because they are booked with clients, marketing doesn't matter.

But your booked schedule can change on a dime so making sure you have a steady flow of leads is important. 

To get your lead generation system working there are several elements you need but the #1 element is that one thing that entices people to give you their information and become an official lead.

The thing to entice people is your lead magnet!

All businesses need leads because they are the path to sales and in your case - that means clients for your private practice.

In this episode we cover 20 different types of lead magnet ideas and formats that can help you create your own Irresistible lead magnet - one that can work for you getting you more leads - leads that will help you build that thriving practice! 

Knowing the types of lead magnets you can use often helps you as you plan out that eye catching, client attracting lead magnet of your own.

Listen to this episode of Marketing your Private Practice with Kathy C to get some inspiration for your next lead magnet or even ideas on improving the one you have.

Be sure to check out the shownotes from this episode to get access to all the resources - and more! - mentioned! https://marketingyourprivatepractice.com/13    

Resources Mentioned in this episode:

Register for the FREE Marketing Bootcamp -  https://www.pepperitmarketing.com/bootcamp

Do you have all 10 Marketing Foundations in place? Take the Quiz - https://www.pepperitmarketing.com/quiz 

Book a call with Kathy - https://calendly.com/kathyc/consult

Learn more about the Thrive Marketing Academy -  https://www.pepperitmarketing.com/thrive

Episode #12 - How to Boost your Email Open Rates by 10% in 10 minutes  - https://www.pepperitmarketing.com/podcast/boost-email-open-rates 

Blog - Choosing an Email Marketing System. https://www.pepperitmarketing.com/email-marketing/email-marketing-system 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Email marketing is one of the best marketing activities you can put time into because the ROI on this time will often be the one that pays off the most for your private practice. 

The biggest issue most practice owners have with email marketing is you are always looking for ways to get more folks opening and reading your emails! 

Today’s episode shares a marketing strategy that’s helped many of my clients and students get an average of 10% more people opening their emails - every time they send a newsletter or email!  

It’s called: Resending your emails. 

You resend your emails or newsletters to the people who did not open them. And there is a specific way to do this, so you get the best results possible. Which means even more people opening and reading your emails! 

Listen in so you can learn:

• What marketing activity you should never skip
• The marketing strategy that can help you boost your email open rates by 10% or even more! ( And one you can do in under 10 minutes!)
• 3 Factors to include when you implement this marketing strategy to get the most out of your resend! .  

Did I mention it takes no time at all to make this happen too!  Under 10 minutes for most systems! 

Listen in to get the whole scoop on how you can do this for your private practice!! 

Resources Mentioned in this episode:

• Register for the Bootcamp - https://www.pepperitmarketing.com/bootcamp 
• Take the FREE Foundations Quiz      https://www.pepperitmarketing.com/quiz
• Free Stats Tracking Template  https://www.pepperitmarketing.com/freestats
• DM Kathy on Instagram  https://www.instagram.com/pepperitmarketing/ 
• Book a Call with Kathy C to ask about your Email Marketing System and Resending emails  https://calendly.com/kathyc/consult 

The full shownotes and resources mentioned are available at https://MarketingYourPrivatePractice.com/12 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Some of my Thrive Marketing Academy members have been having some great success and results with their marketing and it’s all been related to a type of marketing that most practice and business owners forget to do.  Offline Referral Marketing.

Signing 3 new clients in one week, getting booked to do lunch and learns for 6 offices of a group medical practice - - these are some successes that practice owners are having from offline referral marketing… marketing beyond social media.

In today’s episode of Marketing your Private Practice, we cover this often forgotten or “never-gonna-do- it” type of marketing that can bring faster results when compared to the lure of Shiny Objects and Quick Fix Promises of social media.

It can be one of the most effective ways to bring in new clients and new business.

One of my most successful clients ever was a true believer in this, and her offline marketing combined with minimal online marketing – and that means marketing focused on blog content with newsletters and some social media – well, that combo resulted in skyrocketing her dietitian business into a very successful multi-practitioner company with 20+ employees and still growing.

Offline Referral Marketing can and does work. Today’s episode will give you ideas on how to get an Effective Offline Referral Marketing System into play for your practice and one that brings you an ROI! Return on your Time and Money Investment doing the offline marketing.

Listen in for all the details and be sure to check out the shownotes from this episode to get access to all the resources mentioned!  You will find them at https://marketingyourprivatepractice.com/11
 

Resources mentioned in today’s episode:

EP 8 - Does your Messaging Move People to Action with your Practice? - https://www.pepperitmarketing.com/podcast/messaging-action-practice 

Book a Call with Kathy - https://calendly.com/kathyc/consult 

Thrive Marketing Academy - https://www.pepperitmarketing.com/thrive

Send Kathy a DM on Instagram - https://www.instagram.com/pepperitmarketing/ 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!