If you have more than 3 offers for your services or packages that people can buy from you - that might be the reason you’re not booking as many clients or making as many sales as you think you should be - and the fact is you probably could be booking more by offering less.  

This lesson might challenge previous learning about sales and marketing … but only because the “Less Offers Equals More Clients” strategy works magic when it comes to booking more clients and increasing sales.

When practice and business owners aren’t getting clients booking with them, they often try to fix this situation by adding more services and offers, thinking it will help them ensure they have “Something for Everyone!”  But the opposite tends to happen. Too many is too much for most potential clients; instead of signing them, you are scaring them away. 

This lesson will help you understand why you want to rethink that strategy of having something for everyone and what to do instead.  

Remember, the goal isn't to overwhelm potential clients; it's to entice them to want to work with you. So, let's start making your services irresistible - simple, clear, and exactly what clients want by following Kathy’s 5-step checklist to help you simplify your offers.

You’ll also learn how this change can do the same for you when Kathy shares how one of her clients used this strategy with her offers, and it worked so well that her client just wanted to know, “How do I sign up and do more work with you?” 

Tune in and get ready to start booking more clients by offering them fewer options. It really is magical!  

The resources and links mentioned can be found on the shownotes page at:  http://marketingyourprivatepractice.com/114   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Networking Groups and Events … you either love ’em or hate ‘em… but the fact remains they can help your practice or business grow. They can be a great source of new opportunities and new business. 

Networking is typically something people know they should do but don’t commit to as a regular marketing activity - especially when the networking groups in your area may not always fill your cup. 

This is why one of the groups I attend is one that many folks do not always see as a networking group because its main purpose is not networking!  

This week on the podcast, I spoke with Cheryl Cook, one of the co-chairs of the 100 Women Who Care Halifax Group, about what makes this group different than a typical networking group - especially since it is not even called that!  

Hit the play button to listen in and learn more about the 100 Women Who Care groups - which are all over Canada and the US - and find out how they work, and the hidden benefits women in business can get from joining their 4 meetings each year - yes only 4 events a year!   

Be sure to listen in - it will inspire you to rethink what opportunities for networking are out there - some of them may fill your cup  - and your client roster - more than you realize. 

There are some resources mentioned and you can find them on the shownotes page at:  http://marketingyourprivatepractice.com/113  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you've ever come back from being at an event or even a conference and had thoughts like… “I wish I had done … “ or “I forgot to say this to XXX” or “Why didn’t I remember to…”  

Or maybe you wonder if your time at the event was even worth it… then this episode is for you. 

Those words are what I call the “after-event regrets.” The coulda-shoulda-woulda thinking that happens when you realize there were missed opportunities because you forgot to do specific actions. Actions you know could have helped bring about a different result. 

There are 10 specific actions you can take when attending a conference or event to help get the most ROI possible. Big or small, local or global… even events where you hop on a plane and travel to them -  you want a good return on your investment for your time and, sometimes money invested by going to any events.  

Some of these actions helped me get results, and today, I share a story of one event and how it turned into almost 50,000 in revenue over 3 years and a amazing opportunity to meet some TV and music celebrities at a Gala in Hollywood!    

Listen in to this episode to learn how to plan specific actions before, at and after the event to ensure you never feel that way again. Knowing these 10 actions and doing them will help you get the MOST ROI possible from any event or conference you attend. 

Hit play now to listen in and you will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/104   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

This is the third of the three special bonus episodes happening on the Marketing Your Private Practice Podcast. They are all LIVE Strategic Reviews of Lead Magnets and List Building practices to help practice owners overcome some of their struggles when it comes to generating new leads. 

These are a kickoff to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp starting November 29th. 

Be sure to book your seat today at https://www.pepperitmarketing.com/bootcamp 

The Bootcamp is FREE OR you can upgrade to the VIP Ticket that gives you extra access to time with me, extra Canva templates and a custom video review of your lead magnet.

Register now --  https://www.pepperitmarketing.com/bootcamp 

In this episode, we are talking with Anne Harris of All Inclusive Health and discussing her referral marketing activities and how she can encourage more referrals from doctors and therapists as well as some talk of doing some online marketing too. Referrals from other practitioners are a way of getting new leads too – and in most cases they are of higher value because they come as a referral! 

You can connect with Anne on her website at https://allinclusive-health.com/ 

Remember to join us for the free marketing bootcamp you can create or update your own lead magnet  - https://www.pepperitmarketing.com/bootcamp 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

This is one of the three special bonus episodes happening on the Marketing Your Private Practice Podcast this week. We are doing LIVE Strategic Reviews of Lead Magnets to help practice owners overcome some of their struggles when it comes to generating new leads. 

This is our way to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp that starts November 29th. 

Be sure to book your seat today at https://www.pepperitmarketing.com/bootcamp 

In this episode, we are talking with Tara Brennan of Empassioned Living Now about ideas for a lead magnet and how some lead generators can be small priced products too or in Tara’s case, a Virtual Intuitive Painting class!   

You can connect with Tara on her website at - https://www.empassionedlivingnow.com/ 

Remember the Bootcamp is FREE, and everyone receives access to the recordings,  two Canva Templates you can use for your own lead magnet, a chance to get your lead magnet reviewed and an opportunity to take part in the homework challenges and win some prizes.

Register your free seat OR upgrade to the VIP Ticket that gives you extra access to time with me, extra Canva templates and a custom video review of your lead magnet.

Register now -- https://www.pepperitmarketing.com/bootcamp 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

This week we have 3 special bonus episodes happening on the Marketing your Private Practice Podcast. They are all LIVE Strategic Reviews of Lead Magnets to help practice owners overcome some of their struggles when it comes to generating new leads. 

These are a kickoff to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp starting November 29th. 

Be sure to book your seat today at https://www.pepperitmarketing.com/bootcamp 

The Bootcamp is FREE, and everyone receives access to the recordings,  two Canva Templates you can use for your own lead magnet, a chance to get your lead magnet reviewed and an opportunity to take part in the homework challenges and win some prizes.

Register your free seat OR upgrade to the VIP Ticket that gives you extra access to time with me, extra Canva templates and a custom video review of your lead magnet.

Register now --  https://www.pepperitmarketing.com/bootcamp 

In this episode, we are joined by Kathy Glazer of Eat Smart Coach and reviewing her Power Snack Handout. This is her PDF guide that she offers folks to get people on her email marketing list. 

You can connect with Kathy Glazer on her website at - https://eatsmartcoach.com/ 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Having an irresistible lead magnet isn't the magic button to getting people signing up and becoming leads on your email marketing list.

But, like other practice owners… you wonder why people aren’t signing up for your lead magnet?

That’s what Sarah J asked me when she reached out after the last episode. She wanted to know why the lead magnet she had for her practice wasn’t getting people signing up for it. 

This is a common concern practice owners have and today we’re going to talk about one of the main reasons people aren’t signing up for your lead magnet.

It is something I find in about 40% of the marketing assessment sessions that I do but there are 3 things you can do to be certain you don’t make the same mistake.

Tune in to this episode to learn the secret to getting a steady flow of leads for your private practice
 

RESOURCES MENTIONED IN THIS EPISODE

Sign up for the FREE Marketing Momentum Bootcamp to create from start to finish an Irresistible Lead Magnet: https://academy.pepperitmarketing.com/bootcamp

Grab that Free Marketing Stats Tracking Template - https://www.pepperitmarketing.com/freestats

Book a call with Kathy - https://calendly.com/kathyc/consult

Learn more about the Thrive Marketing Academy - https://www.pepperitmarketing.com/thrive

If you want to know the different types of lead magnets that you can use to boost your marketing list, check out Episode 13 of this podcast.

Be sure to check out the show notes below the podcast player wherever you’re listening to or visit https://marketingyourprivatepractice.com/14

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Lead Magnets are the path to new clients for every private practice or business owner.

Your lead generation system is what helps you get those new leads. And you will want to be bringing in new folks because no business can survive only on the leads you have today… that pool will eventually dry up.

This is a mistake practitioners often make, thinking because they are booked with clients, marketing doesn't matter.

But your booked schedule can change on a dime so making sure you have a steady flow of leads is important. 

To get your lead generation system working there are several elements you need but the #1 element is that one thing that entices people to give you their information and become an official lead.

The thing to entice people is your lead magnet!

All businesses need leads because they are the path to sales and in your case - that means clients for your private practice.

In this episode we cover 20 different types of lead magnet ideas and formats that can help you create your own Irresistible lead magnet - one that can work for you getting you more leads - leads that will help you build that thriving practice! 

Knowing the types of lead magnets you can use often helps you as you plan out that eye catching, client attracting lead magnet of your own.

Listen to this episode of Marketing your Private Practice with Kathy C to get some inspiration for your next lead magnet or even ideas on improving the one you have.

Be sure to check out the shownotes from this episode to get access to all the resources - and more! - mentioned! https://marketingyourprivatepractice.com/13    

Resources Mentioned in this episode:

Register for the FREE Marketing Bootcamp -  https://www.pepperitmarketing.com/bootcamp

Do you have all 10 Marketing Foundations in place? Take the Quiz - https://www.pepperitmarketing.com/quiz 

Book a call with Kathy - https://calendly.com/kathyc/consult

Learn more about the Thrive Marketing Academy -  https://www.pepperitmarketing.com/thrive

Episode #12 - How to Boost your Email Open Rates by 10% in 10 minutes  - https://www.pepperitmarketing.com/podcast/boost-email-open-rates 

Blog - Choosing an Email Marketing System. https://www.pepperitmarketing.com/email-marketing/email-marketing-system 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Email marketing is one of the best marketing activities you can put time into because the ROI on this time will often be the one that pays off the most for your private practice. 

The biggest issue most practice owners have with email marketing is you are always looking for ways to get more folks opening and reading your emails! 

Today’s episode shares a marketing strategy that’s helped many of my clients and students get an average of 10% more people opening their emails - every time they send a newsletter or email!  

It’s called: Resending your emails. 

You resend your emails or newsletters to the people who did not open them. And there is a specific way to do this, so you get the best results possible. Which means even more people opening and reading your emails! 

Listen in so you can learn:

• What marketing activity you should never skip
• The marketing strategy that can help you boost your email open rates by 10% or even more! ( And one you can do in under 10 minutes!)
• 3 Factors to include when you implement this marketing strategy to get the most out of your resend! .  

Did I mention it takes no time at all to make this happen too!  Under 10 minutes for most systems! 

Listen in to get the whole scoop on how you can do this for your private practice!! 

Resources Mentioned in this episode:

• Register for the Bootcamp - https://www.pepperitmarketing.com/bootcamp 
• Take the FREE Foundations Quiz      https://www.pepperitmarketing.com/quiz
• Free Stats Tracking Template  https://www.pepperitmarketing.com/freestats
• DM Kathy on Instagram  https://www.instagram.com/pepperitmarketing/ 
• Book a Call with Kathy C to ask about your Email Marketing System and Resending emails  https://calendly.com/kathyc/consult 

The full shownotes and resources mentioned are available at https://MarketingYourPrivatePractice.com/12 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Some of my Thrive Marketing Academy members have been having some great success and results with their marketing and it’s all been related to a type of marketing that most practice and business owners forget to do.  Offline Referral Marketing.

Signing 3 new clients in one week, getting booked to do lunch and learns for 6 offices of a group medical practice - - these are some successes that practice owners are having from offline referral marketing… marketing beyond social media.

In today’s episode of Marketing your Private Practice, we cover this often forgotten or “never-gonna-do- it” type of marketing that can bring faster results when compared to the lure of Shiny Objects and Quick Fix Promises of social media.

It can be one of the most effective ways to bring in new clients and new business.

One of my most successful clients ever was a true believer in this, and her offline marketing combined with minimal online marketing – and that means marketing focused on blog content with newsletters and some social media – well, that combo resulted in skyrocketing her dietitian business into a very successful multi-practitioner company with 20+ employees and still growing.

Offline Referral Marketing can and does work. Today’s episode will give you ideas on how to get an Effective Offline Referral Marketing System into play for your practice and one that brings you an ROI! Return on your Time and Money Investment doing the offline marketing.

Listen in for all the details and be sure to check out the shownotes from this episode to get access to all the resources mentioned!  You will find them at https://marketingyourprivatepractice.com/11
 

Resources mentioned in today’s episode:

EP 8 - Does your Messaging Move People to Action with your Practice? - https://www.pepperitmarketing.com/podcast/messaging-action-practice 

Book a Call with Kathy - https://calendly.com/kathyc/consult 

Thrive Marketing Academy - https://www.pepperitmarketing.com/thrive

Send Kathy a DM on Instagram - https://www.instagram.com/pepperitmarketing/ 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Most practice owners tell me they feel like they can’t get out of that endless cycle of doing marketing to get clients and grow the practice.

And when it’s not working they do what so many try to fix it… more marketing… and then more and even more.

Some try to learn new ways of getting your marketing to work, so you try some new things … and holy crow, by the end of any given week, you are exhausted and discouraged cause none of it is working!

I’m exhausted just talking about it.

One of the best ways to get out of this endless cycle is to get a system in place with your marketing.

The worst thing you can do is create more and more marketing content trying to make something - anything stick.

In this episode, we are going to talk about the best path to streamline your marketing with a system so that you are no longer doing random marketing and trying anything and everything to see what sticks.

The system is all about streamlining your marketing in such a way that you’ll see how to create less content, but in a way you can do more with it and actually see results from your marketing …  the bonus!   You won’t spend nearly as much time  ‘doing marketing’ as you were before you learned about this system.

It’s part of the Thrive Marketing Method I teach, and it’s how practice owners can streamline their marketing to have more time to work ON your practice and with your clients…because that is the path to financial freedom with your practice, not doing more marketing that isn't working in the first place.

Listen in to learn 5 ways you can repurpose one main piece of content for marketing and turn it into enough for about 1-2 weeks of social media content - or more!  PLUS you will find the content all has a goal and purpose - it is not just random content posted to have content on social media. 

Get ready to learn how to streamline your marketing!

RESOURCES MENTIONED: 

Take the FREE Foundations Quiz and get the checklist too!

Book a call with Kathy 

Learn more about the Thrive Marketing Academy

The two previous podcast episodes on the 10 Marketing Foundations:

EP 3 – Fast track your Practice Growth: More clients, less Social Media 

EP 4 –  Foundations for Marketing Success with a Private Practice 

Be sure to check out the show notes from this episode to get access to all the resources mentioned! 

You will find them at https://marketingyourprivatepractice.com/10 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you are like a lot of practice owners you are probably overlooking the importance of the ONE page on your website that can get you new clients. Which means more sales and growth for your practice. 

Today we are going to dive into the most important page on your website and how to optimize it to get more leads and more clients.  

When you started your practice, like most business owners, you were probably told to get a website up, so you did.  And you probably got some of the main pages that are needed…. I always tell folks to have at least these 4 pages - Your Home, About, Services and Contact page. 

And then business gets going and takes off… and you get busy. So you neglect your website - which is one of your most important marketing foundations - so neglecting it is not a great idea!   When you forget about your website - and in particular one specific page on your site, it can mean missing out on new clients, more sales and growth with your practice. 

The one page people never think to review or update is … your contact page. 

Yep - this is the most important page on your website because it is the conduit to reaching you!  To make contact with you --- and when someone fills out the form on the page - they want YOU and they want your help - for one reason or another. 

And like so many folks out there - the importance of this page is undervalued and under appreciated. It does most of the heavy lifting on your website.  

Your contact page is the conduit to conversions on your website, taking people who visit your website and turning them from being a website visitor into a lead or even a client! 

That is why we want you to get your contact page optimized and working at its best - so MORE people can reach you and go from being someone who just visited your website and convert them into a lead and even clients! 

Listen in as we cover the 10 ways you can optimize your contact page to boost signups and clients for your private practice!

Resources mentioned in this episode: 

Free Marketing Stats Tracking Template - https://www.pepperitmarketing.com/freestats

Thrive Marketing Academy - https://www.pepperitmarketing.com/thrive 

Kathy’s contact page to see as an example - https://www.pepperitmarketing.com/contact 

Get all the details and the PDF list of the 10 elements to optimize your contact page at https://marketingyourprivatepractice.com/9

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If folks don’t understand your messaging… the marketing for your practice could be falling as flat as a souffle that drops when you take it out of the oven. Now, souffles are supposed to do that, but your marketing, especially your marketing messages, should not! 

Messaging is a key component when marketing your private practice… Yet often practice owners stumble on having a clear message that people understand.

This can be a challenge to get that clarity, whether the messaging happens, online in text, or in video or audio, via email, on social media or even in person talking to someone or groups of someones!

No matter what medium your messaging happens in or on, there is one thing it will need in all situations… clarity. 

Simple, clear messaging will move people to take action…to have them booking a consultation, downloading a lead magnet, sending you a DM, signing up for a program or even referring someone to you because they know you can help them.

Messaging Clarity is critical  -- you never want to leave people wondering what services your practice offers or what you do to help your clients.

In this episode of Marketing your Private Practice with Kathy C, you will learn the three areas of messaging that help you build that clarity AND you will learn about a special messaging cheat sheet that helps to save time with your marketing too.  

Other resources mentioned in this episode:

• Streamline your Marketing Guide: https://www.pepperitmarketing.com/streamline 
• Thrive Marketing Academy: https://www.pepperitmarketing.com/thrive 
• Book a FREE Call with Kathy: https://calendly.com/kathyc/consult  

The full shownotes and resources mentioned are available at  https://marketingyourprivatepractice.com/8

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Your actions BEFORE, AT and  AFTER an event or conference will make or break the ROI you experience.

 One of the first-ever conferences I attended as a business owner - and paying my own way - airfare, hotel, conference dues, meals… everything… has seen a Return on that Investment (ROI)  that continues to this day!  I’ve tracked over $775,000 in revenue to that event and it continues to grow every year. 

Events can help you grow as a person AND as a business too. And to be clear… ROI is not always about money either.  The people you meet and the skills you learn - can play a factor in your ROI from any event. They did with mine. 

One thing I have learned about events and conferences… is that you should never just SHOW UP at an event or conference - whether you are attending as a participant, speaker or even having a booth as a sponsor or exhibitor. 

There are specific things you can do to ensure you get as much ROI as possible. I teach my Academy members to do these as well because they help boost the ROI from your time, money and energy invested into events.  Some have had phenomenal results. Some didn’t even realize they were having results til we analyzed what happened. 

Be sure to hit play and listen in to learn the 3  key things you should do to ensure your time and money are well spent. These steps will help you get the most out of your time at events and conferences and bring real benefits to your business.

You will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/103  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

What would happen with your private practice if you had an accident today and ended up in Intensive care in the hospital unable to speak or do anything…

What happens to the clients who are on your calendar for tomorrow? How would they even know anything has happened to you?

Would anyone have clear instructions on what to do to help you and your practice?

If not, then you need a backup – disaster plan for your practice, because one day – if it’s ever needed – that plan could save your practice from closure!  

The unexpected can happen any time and few practice owners are ready for that moment an accident happens that takes you out of commission. I wasn’t either …well, at least not until the day I fired someone on my team who was in the ICU.

But now, having had that experience, I am ready… and you need to be as well - so that when the unexpected does happen you are ready to deal with it – even if you are incapacitated.

This episode of Marketing your Private Practice shares why having a backup-disaster plan is critical to the longevity of your practice and how to plan for disasters… even small ones because they can have big effects on your practice.

Listen in for all the details and you can get the notes and resources mentioned on those shownotes page at www.marketingyourprivatepractice.com/7  

Resources Mentioned in this episode:

• Marketing Foundations quiz  https://www.pepperitmarketing.com/quiz 
• Thrive Marketing Academy https://www.pepperitmarketing.com/thrive 
• Book a Call with Kathy  https://calendly.com/kathyc/consult 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Every Private Practice Owner wants Google to show their website to people searching online. You want website traffic that leads to more clients, and having search engines send them to your website is ideal. 

But a recent Google update within their search engine systems could affect your website - especially if you are using tools like Artificial Intelligence to help create your content for you. This kind of content could become a real problem with this update from Google which is called the Helpful Content Update. 

Google has recently shared some info after the update started rolling out in August of 2022 and they make it clear what business owners need to consider when it comes to their website and marketing content.

If your website has what they determine as “unhelpful content” it is “less likely” to perform well in an online search with Google.

Listen to this episode and get the scoop and details about this change - details  that even a non-techy person can understand - and learn the 7 DOs and DON’Ts to follow when it comes to publishing content on the website for your private practice.

The full shownotes and resources mentioned are available at https://MarketingYourPrivatePractice.com/6

Resources Mentioned in this episode:

Video that walks you through the questions Google wants you to ask -  https://youtu.be/yYcWTmLCqOg 

 Inner Circle Marketing Membership -  https://www.pepperitmarketing.com/innercircle

 Book a Call with Kathy https://calendly.com/kathyc/consult  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Private practice owners often worry about being too salesy when it comes to marketing. 

They worry about emailing people too much, about selling too much, about bombarding people with their marketing and turning them off. 

Let me tell you - this should be the least of your worries when it comes to marketing your private practice..

More people never sell enough than sell too much in my experience. Fact is… you are going to have to ask for the business if you want more business! 

In this episode of Marketing your Private Practice, we are going to go over the 7 ways to use CTAs -- Calls to Action -- in your marketing so you can boost sales and get a return for your time spent doing that marketing!  

And don’t worry - the way you’ll learn to do this…  you will not come across as too salesy!!! 

The full shownotes and resources mentioned are available at https://MarketingYourPrivatePractice.com/5

Resources Mentioned in this episode:

Take the FREE Foundations Quiz      https://www.pepperitmarketing.com/quiz

Free Stats Tracking Template  https://www.pepperitmarketing.com/freestats

Ultimate Marketing Content Planner   https://www.pepperitmarketing.com/planner

Thrive Marketing Academy  https://www.pepperitmarketing.com/thrive

Marketing Mastery Inner Circle  https://www.pepperitmarketing.com/innercircle

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

You cannot be afraid of asking for the business when it comes to marketing your private practice.  To do this means including Calls to Action in your marketing content - your website, blogs, social media and yes, even when talking to people! 

Private Practice Owners are healers which tends to mean you want to avoid sales and marketing … but if you do, you put your practice at risk. Like every business, you will need to do both sales and marketing in order to grow your practice and get clients. 

Yet, most practitioners are not using Calls to Action (CTAs) as effectively as they could be. And if you are not using them wisely in your marketing, you could be losing sales. Yes… they are that important.

In this episode, we cover the two types of CTAs (Calls to Action) you want to use so that you are asking for the business in your marketing and how to do it without feeling salesy or icky! 

You will learn what a CTAs is and why we use them in marketing as well as where to use them and some examples too! 

Using CTAs effectively can shift the numbers in your marketing – numbers that are all about getting more leads and more clients.

Get ALL the details on CTAs and how to use these sales tactics when marketing your private practice … without coming across as salesy!   

Thanks for listening! Please hit subscribe to get access to new episodes.
~ Kathy C

PS. If you have a roadblock when it comes to marketing your private practice and want to get a question answered in a future episode? Ask away!   Click here to submit your question and you could  be featured on one of the upcoming episodes.

The full shownotes and resources mentioned are available at https://MarketingYourPrivatePractice.com/4 

Resources Mentioned in this episode:

Take the FREE Foundations Quiz      https://www.pepperitmarketing.com/quiz

 3 Marketing Tweaks one client made that had 5 people reach out in 24 hours - https://academy.pepperitmarketing.com/3tweaks

 Thrive Marketing Academy  https://www.pepperitmarketing.com/thrive

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Want to know the secret to getting more clients by doing less marketing for your private practice? 

Here’s the deal. You need to know this dream life we speak of… it is possible but you’ve got to get back to the basics and stop chasing the FAD marketing plans out there. 

If you’ve found yourself saying things like, “I just want to work with clients… I don’t want to be doing marketing all day…” Then this episode is for you! 

These are statements I have heard time and time again from the hundreds of practice owners I’ve worked with over the past 14 years. 

And many of them - well, the ones who did listen to me - they do get to that place where they found themselves  creating less marketing, spending less time on it, and getting more results. 

Now, you’re probably wondering… What did they do? 

Then listen to this episode of Marketing your Private Practice as we explore 5 marketing foundations that have helped other practitioners achieve some of their goals like: launching a new group nutrition program and filling it within 3 weeks, getting emails every day to ask for a consult, booking an average of one new client a day for a group practice… the list goes on. And FYI… these practice owners do not spend all of their marketing time on social media. Their foundations make it possible! 

The full shownotes and resources mentioned, including the quiz and checklist are available at https://MarketingYourPrivatePractice.com/3

Thanks for listening! Please hit subscribe to get access to new episodes. 
~ Kathy C

PS. If you have a roadblock when it comes to marketing your private practice and want to get a question answered in a future episode? Ask away!   Click here to submit your question and you could  be featured on one of the upcoming episodes.

Resources Mentioned in this episode:

Take the FREE Foundations Quiz      https://www.pepperitmarketing.com/quiz

 3 Marketing Tweaks one client made that had 5 people reach out in 24 hours - https://academy.pepperitmarketing.com/3tweaks

Free Stats Tracking Template https://www.pepperitmarketing.com/freestats

Ultimate Marketing Content Planner   https://www.pepperitmarketing.com/planner

 Thrive Marketing Academy  https://www.pepperitmarketing.com/thrive

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you are like most practice owners I work with, you’d rather not do any marketing at all! Let alone spending time on social media every day trying to find clients. 

Now, that’s not really practical… but, all businesses need to do 2 two things to stay in business - sales and marketing.  So marketing is needed, but there is a way you could be doing less marketing and getting more results…and by results I mean clients! 

On this episode of the Marketing your Private Practice podcast we’ll be talking about 5 of the 10 foundations of marketing your private practice and how this dream of less marketing and more results and clients can be a reality!   And not in a way that you’ll need to spend all day online!  

Wonder how this is possible? Well, that's what we cover today on this episode of marketing your private practice. You can even get access to a free Marketing Foundations Quiz to find out if you need to be worried about your foundations, add some, optimize ones you have or if you can pat yourself on the back for a good job done! 

Thanks for listening! Please hit subscribe to get access to new episodes.
~ Kathy C

PS. If you have a roadblock when it comes to marketing your private practice and want to get a question answered in a future episode? Ask away!   Click here to submit your question and you could  be featured on one of the upcoming episodes.

The full shownotes and resources mentioned, including the quiz and a checklist are available at https://MarketingYourPrivatePractice.com/2

Resources Mentioned in this episode:

Take the FREE Foundations Quiz      https://www.pepperitmarketing.com/quiz

 3 Marketing Tweaks one client made that had 5 people reach out in 24 hours - https://academy.pepperitmarketing.com/3tweaks

Free Stats Tracking Template https://www.pepperitmarketing.com/freestats

Thrive Marketing Academy  https://www.pepperitmarketing.com/thrive

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Everyone wants that practice where the marketing just happens magically. That can be a reality and the private practice marketing tips in this episode will share how you can get to the place where you spend just minutes a day on social media and still have a thriving practice. Yes, even 15 minutes! 

When you have the systems and plans that make your marketing more effective and efficient - this is a reality!  You can spend less time on marketing and more time working with paying clients. 

We will be talking about the 4 pillars of marketing your practice and sharing some examples of how these pillars have changed the results for other practices. Results like: 

• Optimizing one pillar of marketing and how that lead to an epic day with 20 new clients in the practice
• 3 tweaks made to another pillar that resulted in 5 consult requests within 24 hours. 

Wonder how this is possible? Well, that's what we're going to cover today in this episode.  Listen in and discover what you need to make this a reality for you and your practice. 

 Thanks for listening! Please hit subscribe to get access to new episodes.
~ Kathy C

PS. If you have a roadblock when it comes to marketing your private practice  book a free Marketing Review with Kathy C - https://www.pepperitmarketing.com/review

The full shownotes and resources mentioned are available at
 MarketingYourPrivatePractice.com/1

Resources Mentioned in this episode:

• Take the FREE Foundations Quiz - https://www.pepperitmarketing.com/quiz
•  Learn what 3 Marketing Tweaks one client made that had 5 people reach out in 24 hours - https://academy.pepperitmarketing.com/3tweaks
•  Thrive Marketing Academy  https://www.pepperitmarketing.com/thrive

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Private Practice Marketing Tips to Grow your practice, without spending hours a day on social media ... 

If you are ready to book more clients and stop the marketing overwhelm and stop trying all the marketing tactics and fad marketing plans you find online, none of which are working… then this podcast is for you!

Kathy Colaiacovo is a marketing strategist and business coach who specializes in marketing for Private Practice and Dietitian Business owners. She helps them reach their goals, whether it’s 5, 6 or even 7-figure businesses with marketing strategies and advice that is straight to the point and easy to implement too!

Marketing your Private Practice or Dietitian Business shouldn’t be complicated or take hours every day…so let's change that.

Bring the joy back to running your own business with simple marketing plans that actually get you clients so you can spend your time doing more of what you love. You can have a rewarding and profitable practice - a Thriving Practice!

For more than 16 years, Kathy’s Thrive Marketing Method has helped more than 500 clients one-on-one (300+ who are dietitians, nutritionists or therapists in private practice) and over 1200 more in her marketing training programs simplify and streamline their marketing so it gets results and takes less time than you ever imagined.

You’ll laugh and learn as Kathy offers private practice marketing tips and breaks down how to effectively market your private practice with easy and simple-to-do strategies that have helped others bring in that steady flow of clients. Hint: It’s NOT about being on social media all day long!

Connect with Kathy online and be sure to grab her free marketing tipsheets and resources at https://www.pepperitmarketing.com/free to get you started on a new path to Marketing your Private Practice.

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Are you ready to see your inbox fill up with more consult requests and clients? To be like some of my clients where you have multiple people contacting you every day? (It happens a lot!) 

If so, then hit play on this episode and dive into 10 easy steps to optimize the often-overlooked yet so-important “Contact page” on your website.  You will discover ways to transform this neglected website page into a client-booking machine. 

Yes, what I’m saying is there are steps you can take to make sure that more visitors see that form and actually complete that contact form and reach out to you.  = MORE CONSULTS! 

Listen in to find out how you can transform your own contact page so that it works efficiently to bring in more consults - potentially multiple requests every day, which is what happens with my clients when they make these changes. 

In this episode, we cover: 

• Optimizing your contact page to invite more conversions to book a consult (I’ve rarely seen a contact page that was booking more consults than it was losing leads!)
• Setting up the contact form to minimize spam and target ideal clients (This will ensure you don’t get all sorts of tire-kickers wasting your time)
• Ways to ensure you never miss a consult request from your website (It happens more than you realize!)

It's not just about having a page with a contact form; it's about optimizing and using this page to get MORE people to fill out that form and contact you. 

More Consults are the Path to More Clients! 

Grab the Free Guide of the 10 steps to optimize your contact page here - https://www.pepperitmarketing.com/contactpage 

You will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/102 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In this Marketing Review, Kathy C talks with Elizabeth Pinkerton of Pinkerton Coaching, who wanted to figure out - why people visiting her website were not taking action. She’s getting traffic, but no one is doing anything but browsing and leaving.  

It’s a common problem private practice and service providers have…. Solving it means ensuring that people visiting your website “get the right message” and connect with it! 

They need to feel that you understand their problems and can help them. That’s what leads to them taking the next step - booking a consult or emailing you from your contact form. The first steps to booking new clients.

After reviewing her home page and the content and messaging, Kathy had some very specific steps for Elizabeth to take. She was missing the mark in several areas, which meant people visiting didn’t really understand what she was offering, how she could help them… and even who she was!!!

Be sure to listen in to learn more about:

• Ways to get SPECIFIC with your website content and messaging to create a connection with visitors
• How to put the YOU in your website so they know they can TRUST you 
• Strategies for STRONG Calls to Action so people are looking for the button to click and book with you versus the exit button

These lessons shared with Elizabeth are all about making sure you create marketing content and have a message that hits home with your ideal clients. When it’s on the mark, they will be searching for that book-a-call button! 

Be sure to listen in and you can get the resources mentioned and connect with Kathy and Elizabeth on the shownotes page at - http://marketingyourprivatepractice.com/101 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

On this special milestone 100th episode of Marketing Your Private Practice, I'm excited to share with you a lesson that I know has been critical to the success of so many of my clients, and myself. 

This lesson focuses on ONE action that is not hard to do, and which can bring insights and inspiration and help you grow your business.   

My goal when I started this podcast almost 2 years ago was to keep sharing the lessons that came out in my weekly newsletter that I started in 2009 but to add a dimension to it, so that folks who are interested in listening into more details, can do just that 

I thank you for your listenership and hope you enjoy today’s lesson along with a highlight of the top 5 downloaded lessons from the podcast from the previous 99 episodes.  

These episodes cover practical marketing tactics, including boosting your email list, improving email subject lines, optimizing lead generation, offline marketing strategies, and effective time management for marketing activities.

Plus, I have a way you can win my Interactive Pricing Calculator to help you price your services and programs at a profit or a Quick Coaching Session… 

Be sure to listen in to learn, and find out how you can enter your name in that draw to win!  

Enjoy and I will as always, have links to access everything in the shownotes at http://marketingyourprivatepractice.com/100

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Are ready for some quick, easy advice that you can do immediately when it comes to your own marketing and content?

Today’s lesson focuses on a marketing strategy that is one of the best ways to make your marketing easier.  Easier to do.  Easier to write. 

The advice… involves 4 simple words that will transform how you do your marketing and how you create your marketing content.

It's all about making your message resonate with your audience in such a way that they feel you, and feel they know you.  Two key factors when clients make a decision to work with someone whose expertise is the service they offer. 

Here's what you'll learn by tuning in:

• The four magical words that will simplify your marketing efforts and make your content creation so much easier!
• Why you MUST infuse your personality into your online marketing content, especially for practice owners and service providers
• Tips for avoiding common pitfalls that can make your content feel impersonal.

So, if you're ready to make your marketing easy and improve the results from it. Then hit that play button now. 

I shared a few resources in this episode and you can access them at http://marketingyourprivatepractice.com/99  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Are you struggling to connect with your ideal client through your website content and convert those visitors into sales? That’s what Colleen Sloan, a Registered Dietitian and Pediatric Physician Assistant wanted to know when she booked a free marketing review with me. 

Colleen has a business and podcast called Exam Room Nutrition where she offers resources that simplify nutrition for the busy medical professional, and with this, she also has a podcast.  She was looking to attract more sponsors for her newsletter for her Exam Room Nutrition business. 

She knew her message needed a bit of fine-tuning to resonate better with people and that’s why she booked the marketing review. 

By listening in, you'll learn how to do the same for your business or practice with the key marketing advice I shared with her.   We covered 3 main areas:

1. Refine and Clarify your Marketing Message
2. Craft a Compelling Story on your Website 
3.  Strategic Positioning of Website Content and CTAs

Whether your marketing messages have a goal of acquiring new sponsors or those messages are to gain clients… the underlying foundations are the same for each. 

All your website visitors need to clearly ’get’ your message in order to take action on it. 

Be sure to check out this episode and learn how to increase your own sales (aka new clients) by improving your messaging, and how you can get a free marketing review too. 

All the details and how to connect with Collen Sloan are on our show notes page at - http://marketingyourprivatepractice.com/98      

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Are you struggling to get the word out about your services? To get more clients? People you can help with your skills and expertise? 

Many business owners face the same challenge - how to attract more clients? 

One tactic is ensuring you have a presence online where people are looking for help.  And it’s not always on social media. Think about it. Where do you look for help?  Most people click a search engine and type in a question. 

This is where people are looking and your social media posts are not what gets shown to them as a result, not nearly as much as website content.

This is why focusing on some foundational marketing strategies is critical as part of your overall plans.

This episode shares strategies you can use to get more traffic on your website and blog posts in particular. Even if you do not blog on a regular basis!!


Website Traffic = Visitors = Leads = Clients. 

Listen to this episode to learn ways you can drive more traffic to your website and how cornerstone blogs play a part in this. 

The goal is to get you more traffic and visitors to your website, so you can turn them into clients.  

Listen in to learn more and you can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/97       

Here is a direct link to the free stats tracking template as well: https://www.pepperitmarketing.com/freestats 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Are you ready to finally get some traction and traffic to your website?  

Especially traffic on those important blog posts you spend time writing. And specifically to those cornerstone blogs that you created to boost your visibility with search engines to get more traffic. Blogs that help showcase your expertise and how your services can be life-changing for clients.  

That is a primary role blogs play in your marketing plans… bringing traffic, leads and clients to your online door - your website - and they also help search engines understand what services you offer so they can send people to your online door too! 

In this episode, we look at the first 5 of 10 proven marketing strategies that will help you boost traffic on cornerstone blogs and even regular blogs. 

These strategies are designed specifically for private practice and service-based businesses to increase the visibility and traction of these blog posts and ultimately drive more traffic to your website. 

They are not complicated to do and fit easily into your regular marketing plans. 

The bonus??? They don't require hours of work or mean promoting your blogs in places your clients never ever visit! 

Be sure to listen to this episode to learn 5 of the 10 Marketing Strategies to get more traffic to your cornerstone blog posts. Traffic you can then convert into leads and clients!    

Next week part 2 will be out with the final list of 5 strategies. 

Click that play button now. You can access the resources mentioned in this episode on the show notes page at http://marketingyourprivatepractice.com/96      

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Blogs help search engines find you and your business via your website. They also help people searching online for help… find you too.

Cornerstone blog posts - ones designed to provide in-depth and valuable information that tend to get more traffic than even regular ones - well these are ones you must make time to enhance and optimize them so they can do even more for you!  

The last thing you want happening is using cornerstone blogs as part of your marketing plans, and having them become just articles to read versus an article that could turn that reader into a client. 

When you take the time to optimize and format your blog posts, especially a cornerstone blog post, that’s when the blogs start working for you 24-7, bringing in even more traffic and converting those readers and visitors into leads and clients.  

Be sure to listen to this episode to learn 5 Easy Steps to Optimize a Blog Post to Increase Traffic & Leads.

You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/95     

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you’re struggling to book more of your ideal clients in your private practice … you're not alone.  

This is one of the bigger challenges when it comes to marketing and growing a private practice or dietitian business.  Especially if you seem to always be explaining your services over and over, leaving people more confused than ever. 

It's time to flip the script. By focusing on the core problems your ideal clients face and speaking their language when it comes to their problems, you can transform your message into a magnet for those who need your help.

The key to breaking through the noise is having marketing messages that are so specific, that people feel like you're reading their minds. When they book a consult they tell you right away that it felt like “You were inside my head!”  

That's exactly what we're covering in this lesson with this week's private practice marketing tips - how getting specific in your messaging can lead to more consults and clients! 

Here's what you'll walk away with:

• Understanding Your Audience: Knowing how they feel and how they describe their problems.
• Why Specificity in Messaging Matters: Learn why you must weave your clients' words into your marketing to create a message that hits home instantly.
• 5 places to find the “Words Your Clients Say:  Discover where to find the words to include in your  "Words They Say" document - a goldmine of insights direct from your ideal clients' mouths.

By the end, you'll know what you need to create a message that hits home, builds trust, and turns interested people into paying clients without having to chase them all over to sign up! Ready to make this magic happen for your practice or business? Hit play now!

There are some resources mentioned and you can find them on the shownotes page at:  http://marketingyourprivatepractice.com/112    

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Hosting an event or a Virtual Summit is a lot of work, the goal is always to get as many registrations as possible. 

But that won’t happen without marketing the event effectively so that you achieve your sales goal for registrations. 

Dr. Joyce Faraj-Ardrua was wondering this very thing… what could she do with the sales page for her EmpoweRD Summit to boost registrations?

Joyce is a nutrition counseling coach who is hosting her second annual summit, called EmpoweRD, to help Dietitians and Health professionals improve their nutrition counseling skills.  

She booked a Free Marketing Review, and we focused on her sales page for the summit. I gave her some strategies and action steps to optimize the page to boost signups. 

The principles behind these strategies apply to any sales page, whether for an event like this or for services or a program.  

Be sure to listen to learn:

• Tactics to use on your main website to help promote your special event 
• How the placement of the content on your page can attract more potential clients instead of having them make a quick exit from the website. 
• When and where to highlight special offers like early bird specials. 
• Why you MUST share the unique aspect of your offer so people clearly understand what makes it different from the competition.  
• Ways to use videos on a sales page and YouTube to help you sell your events or services.  

Don’t skip this episode, you will learn 5 ways you can optimize your own sales pages to increase signups too. 

You can check out Joyce’s EmpoweRD Summit website and use that coupon code MAYDAY if you want to register and save $50 https://nutritioncounselingacademy.com/empowerd2024 

Find all the other resources mentioned at http://marketingyourprivatepractice.com/94

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Marketing can be a royal pain in the you-know-what. And Blogs? I know a lot of you simply do not blog and do not want to. You’re in the “Don’t even think about a blog with me!” group. 

But what if I told you that if you could take the time to put just ONE type of blog post on your website, even if you put it on a webpage rather than a blog post, it could do more to boost your marketing than you realize? And yes, it works even for non-bloggers! 

Interested? Well, this episode shares a marketing tactic related to content on your website in the form of a blog. The ONE type of blog post that you can use on your website that will help boost traffic, improve your search engine visibility and even help bring in more leads.  The trifecta of things that often leads to more clients! 

And you can use this tactic even if you don’t normally do “blogs or blogging.”

Listen to this episode and learn:

• The role and importance of this ONE type of blog post in your marketing strategy and plans. 
• How using this type of blog content can help you boost traffic, SEO and leads - even from total strangers. 
• What the topic of focus should be for your blog post, and why it’s so easy for most business owners to write it! 

Creating this type of blog post - even just one post - can bring you more traffic, more leads, and more clients for your practice or business. 

Best of all… it helps attract organic traffic from people who have no clue who you are.   New leads! 

If you're ready to learn what this ONE type of blog post is… be sure to tune in to this episode.  

You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/93     

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

What do you do when your services have two types of ideal clients? 

Many practices and business owners struggle with effectively marketing the same offer to people who have different problems. Mackenzie Costron came to me for a free Marketing review with this very roadblock in her coaching business. 

She wanted to know, “How do I focus my marketing to offer the workshops to both individuals and organizations?” Her confusion comes from how she creates a PDF or marketing content about the workshops to share with people or market to these two different client types. 

To help Mackenzie get more results from marketing her two workshops to two different ideal clients, we focused on 3 main areas:

• Tailor the Marketing Messages to the client type and their specific problems. 
• Simplify the Process to get started by booking a discovery call. 
• Strategic Outreach & Networking to have multiple touchpoints online and offline.  

Listen in to learn the specific advice I offered Mackenzie to help her clarify her messaging so that the marketing she is doing; on her website, through marketing assets she creates and even networking online or in person is reaching the right people to build interest in the workshops and get people signing up. 

The strategies shared with her are very applicable to any business that offers some variation in the services it offers, especially when your offer helps different types of clients.

You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/92   

Connect with Mackenzie online via her website - https://www.costronco.com/ 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Getting testimonials from clients is great. It makes you feel good that you made a difference and an impact on your clients. But many practitioners and service providers overlook actually using those testimonials - the most powerful type of marketing content there is - in their marketing.  

This happens because their business plans lack a system for collecting and using testimonials in marketing - critical content that builds trust and encourages potential clients to take the next step. Testimonials are the voices of happy clients, and in their own words, you’ve got to be doing more than putting them on a page on your website. 

Here's what you'll learn by tuning in to this episode:

• The value of spontaneous and “in-the-moment” testimonials and ideas for using them in your marketing.  
• Ways to be more consistent with gathering and using testimonials in your marketing and keeping it fresh and relevant.
• 5 Tedsp to create your own system to request, collect, and use testimonials in your marketing; content that converts to clients! 

Remember, your clients' experiences and words are like a secret sales team, working tirelessly to tell others how great you are to work with! Don't let this valuable content slip through the cracks. Get ready to create a system that puts testimonials to work for your practice or business.

You can also access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/91     

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you’re tired of marketing strategies that don't seem to bring in a steady stream of new clients … then let’s try something new. Something that is sitting right in front of you, but that is not always obvious in the many ways to use it in your marketing.

Client Testimonials. 

These are a treasure trove of marketing gold many practice and business owners overlook in two ways: 

1. How valuable this is as marketing content 
2. All the various ways to use them beyond …. putting them on your website. 

These personal endorsements from clients are more than just kind words; they're powerful tools for marketing your private practice and can sway potential clients to choose your services.

In this episode, you’ll learn how to make the most of the testimonials you've already collected and how to showcase them in ways that resonate with your audience and encourage them to take the next step. 

You’ll also understand why it is so important to be gathering these on a regular basis.

 Listen in to discover how you can develop a plan for using testimonials to transform those kind words into a stronger client base for your business.

 You can also access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/90   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Many private practice and service-based businesses struggle with the common problem of not enough people booking consults, leading to an unpredictable flow of new clients. 

It's a frustrating situation, but if you can ensure that you have a system for booking those consults that is fast and easy and gets people in your calendar to talk with you, that problem can disappear! 

In this episode of the podcast, we continue on with steps 4 and 5 on how to optimize your online booking system. 

It’s all about ways to streamline your booking process for consults and discovery calls so that you get more booked and have more potential leads for new clients. 

 Here's what you'll learn by tuning in:

• Manage Your Time & Your Availability to prevent last-minute Calendar Chaos. 
• Take Control of Your Calendar with appointment caps and time blocks, so you're always ready and at your best for potential clients.
• The Secret of the Shadow Calendar that keeps your availability clear and your stress levels low.

By implementing these steps along with steps 1 to 3 in part one of this lesson (episode 88), you'll make it easier for people to book with you and for you to manage your appointments without the headache. 

Get ready to say Goodbye to the endless back-and-forth games of email tag and Hello to a more organized, client-friendly approach to booking discovery calls. And MORE of them too! 

Be sure to check out this episode and get started on optimizing your online booking process and get more people booking calls with you - and even more critical - showing up for them! 

You can also access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/89  

If you want to book your own Free Marketing Review - click here and sign up - https://www.pepperitmarketing.com/review  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

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🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Many private practices and service-based businesses struggle with a common issue: not enough folks booking those all-important consults and discovery calls. 

These calls are often the first step to bringing in new clients, but if the booking process is a hassle and clunky for those prospects, you could be missing out on paying clients! 

Too often, I see booking processes that are literally blocking people from getting on your calendar—no one wants that! 

In this episode, you’ll learn how you can make simple changes that lead to more people booking discovery calls, which will lead to more clients, too! 

Listen in to learn: 

• How to avoid the #1 mistake blocking people from booking consults. 
• Why a manual booking process for consults can be the worst thing to do for your business.
• Steps to Optimize your Online Booking System so that more people are booking discovery calls and consults.  

Be sure to check out this episode and get started on optimizing your online booking process and get more people booking calls with you - and even more critical - showing up for them! 

We’ve got a few resources you can download on the show notes page at marketingyourprivatepractice.com/88 

If you want to book your own Free Marketing Review - click here and sign up - https://www.pepperitmarketing.com/review  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Websites are an essential tool for private practice owners and service-based businesses, but many cannot get past the fear and tech challenges in getting their website up and running. 

In this episode, Kathy C talks with long-time friend and mentor Tawnya Sutherland about the many mistakes people make when starting a website and how the best path is simplicity. And how getting a website up can be done a lot easier than most realize. 

Your website doesn’t need to be complicated or 1000% perfect, but it does need to be live and working! There are options to get them up and running that won’t break the bank—or your sanity—when you struggle to set it up yourself.  

Your website is always a work in progress, and it's more important to have a functional online presence than to wait for a perfect site. Tawnya offers many tips to do and not do, along with a solution she has with template website designs specifically for service providers. Designs that can be customized with the business's branding, allowing for a quick and efficient setup.

They also talk about some of the technical aspects of website management, such as the importance of keeping plugins and themes updated to prevent security breaches.  

Your website is the foundation of all online marketing efforts. Without it, marketing strategies may fall short, but the main plan is to get that website up and running so it starts working now and can grow with you as you grow too!  

Be sure to check out all the links and resources mentioned by Kathy & Tawnya check out the show notes page at http://marketingyourprivatepractice.com/87    

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

There are 3 very common problems Private Practice and Business owners face when marketing their businesses. 

1. Spending too much time on marketing.
2. Not knowing where to focus when it comes to the content topic and publishing it online 
3. The content creation itself. What do you even use as marketing content??? 

These roadblocks can stall the growth of your business and hold you back from getting clients - heck, it can hold you back from just getting the small things done every day. They often lead to so much frustration and a sense of waste that people give up on it all.    

Giving up is not the answer… The fear of not having anything worthwhile to say, mixed with a lack of strategic planning, can easily leave you feeling stuck and overwhelmed.

So what can you do? 

Well, the best piece of advice I have is to use a tool that can help you overcome those roadblocks so you turn into one of those biz owners who just get their marketing done, who make it seem effortless and get more traffic, leads and clients from it - what the marketing is supposed to do. 

It all starts with….  The topic of this episode today, using a tool that helps with your marketing planning and helps you overcome these 3 blocks! A Content Planner.

STOP! Don’t quit here… Please do NOT dismiss this as something that will not help you. Have an open mind and check out how a planner with some specific elements in it (12 in fact) can help you, It’s something I’ve helped people use for the past 15 years, and it does change everything! 

I’m sharing all sorts of resources on this episode. So be sure to check out the show notes page at http://marketingyourprivatepractice.com/86   

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!

In this episode of "Marketing Your Private Practice with Kathy C we are talking with Leah Carey, a Sex and Intimacy coach and host of the Good Girls Talk About Sex podcast

Leah booked a marketing review to discuss her lead magnet which is a quiz. She wanted to be sure it was set up as effectively as possible. 

To help Leah improve and optimize the lead magnet funnel and get more signups, we  focused on 3 main areas:

• Quiz design - to ensure it is what your ideal client wants
• Technical setup of Leah's lead generation funnel
• Using direct calls to action for her coaching services to convert leads into clients

Listen in to learn what advice Kathy has to help Leah get the most results possible from her lead magnet quiz and bring in more coaching clients by optimizing her lead generation funnel and all the messaging in it.

You can get the resources on our show notes page at http://marketingyourprivatepractice.com/85 

Be sure to check out Leah’s podcast Good Girls Talk About Sex podcast on her website https://www.leahcarey.com and if you want to know who your sex and relationship alter ego is definitely go to her quiz page! 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Every business and practice owner wants more traffic and leads - podcast hosts are no exception. 

In this free marketing review with Kelly Fox, co-host of the podcast Chasing Brighter,  Kathy shares marketing strategies to get more traffic to their website and more signups to their lead magnet, too.  

Kelly and her sister and cohost, Jessica Colarco, knew they were not getting the growth they wanted from their podcast and asked Kathy to help them figure out what might be the issue and what to do to reverse the situation. 

The marketing roadblock stopping them was how to get more people listening to the podcast to take action and visit their website and get connected to them either via social media or by getting their free guide.  

During their review, Kathy found several issues that were getting in the way of their goals…  and then she shared 5 specific areas to make the changes to improve the results and build that community of women they are seeking to inspire.

Listen in to learn:  

• The role your marketing foundations play in marketing a podcast or business
• Why your message needs to be clear everywhere - web content, landing pages, signup buttons and your CTAs
• How optimizing something as simple as your Instagram BIO link can bring you more website traffic

You can connect with Kelly and Jessica and access the free resources mentioned - via the links on our shownotes page: http://marketingyourprivatepractice.com/111

Don't forget to take this free Marketing Foundations Quiz and get a bonus checklist to help you make sure you have your foundations solidly in place!  Quiz - https://www.pepperitmarketing.com/quiz

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Promise me … you will not create one more piece of marketing content with AI until you’ve listened to this episode.  

 So many practice and business owners are turning to AI to streamline their marketing efforts, aiming to save time and increase efficiency. 

What most don’t realize is that this solution is creating a new problem: the loss of uniqueness in your marketing and worse, the loss of YOU! The expert people want to hire. 

They don‘t want to hire a perfect BOT, they want YOU. A real person who helps them with their real problems and brings about real solutions. 

The overuse of terms like "Unlock your potential" and "Maximize your results" has become the norm, causing many businesses to look like and feel like everyone else, as opposed to showcasing their uniqueness!

Do not go there! Promise me … you will not create one more piece of content with AI until you’ve listened to this episode. I want you to know how to keep your content from being just another face in the online crowd.  

Listen in to discover: 

• Why you MUST Avoid Overused Phrases that AI will give you
• How to Incorporate the Real 'You' in Your Marketing Content
• Why Google doesn’t want you using AI in your Marketing Content

If you want your marketing to help you stand out and connect with clients, and even have Google loving what they find on your website, then be sure to listen in for all the details.

Make sure that your Marketing Content Stays True to YOU - even if you are using AI to help create it!

You can get all the resources mentioned - including the special “Don’t You Dare” prompt phrase  on our show notes page at - http://marketingyourprivatepractice.com/84

Remember to send me a quick voice message online about your thoughts on the phrase Private Practice Heroes  at  https://www.speakpipe.com/kathyc

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Are you struggling to attract enough clients and generate leads through your website? You're not alone in this - many practice and business owners feel the same. 

Yet what Kathy C often finds is that these businesses are overlooking what 3 particular website pages can do to help them get more leads and clients - the two things you need to grow your practice or business.  

They are actually powerhouse pages when it comes to converting more website visitors into clients, but folks underestimate the role they play. 

When you don’t have these 3 pages on your website, you are missing out on key opportunities to convert website visitors into clients. 

Listen in to learn what these 3 critical yet often underestimated website pages are and how they can help you grow your business! 

You can also check out the show notes for links to all the resources mentioned at http://marketingyourprivatepractice.com/83  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Is your quest for a perfect website holding you back?

One of the biggest pitfalls I see practice and business owners do that holds them back from getting clients is waiting for that perfect website or sales page before they make it live! 

The next biggest pitfall is folks thinking that because they get most clients from referrals, they don’t need to worry about their website. Also a pitfall!  

Because even people referred to you will expect to see a website and will want to check you out. 

All you need are the 5 core website pages and messages to help attract clients and spark the growth of your business. 

Those website pages need content and a message that works right now so people know who you are, how you help, and what solution you can offer them. That’s it. You can perfect them over time - and will! We all make changes on our website over time because it’s a natural progression as you grow that business. 

Stop waiting for the day your website is perfect and get it out there! Because even people referred to you will expect to see a website and will want to check you out. 

Tune in to this episode of the podcast for actionable advice on the 5 Core Website pages you need to attract new clients so you can grow your business. 

Remember, your website is your silent ambassador; make it effective, not perfect.  

Check out the show notes for links to all the resources mentioned at http://marketingyourprivatepractice.com/82, including where you can book a  Free Website Review with Kathy C

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Are you struggling to convert website visitors into clients?  You could be missing the ONE element 95% of folks I do website reviews for are missing too!

Something that means potential leads and clients are slipping through the cracks, which results in missed opportunities and lost revenue for your practice or business.
 
I will say, if this is you, you're not alone. Many private practice and service-based business owners face the challenge of effectively guiding website visitors toward the next steps and ensuring they can convert those website visitors into leads and clients.

In this episode, Kathy C shares the details of this critical element that is often overlooked when practice and business owners create their websites.
 
Listen in as she shares a real-world example of how this element affects sales in real life and how to translate that into the online world.
 
She emphasizes the pivotal role this ONE thing plays in guiding your website visitors through a journey that helps them make the decision to reach out to you for help!
 
Learn how you can prompt them to take action, whether it's scheduling a consultation, learning more about services, or engaging further with your website and how this affects whether or not someone will reach out to you.
 
Turn in to gain valuable strategies and actionable steps to enhance your website's effectiveness in converting potential leads into clients.  You can ensure that no potential lead is left behind.

To access the full episode transcript and additional resources mentioned, visit the show notes page at http://marketingyourprivatepractice.com/81 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

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🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

One of the common challenges practice and business owners face with marketing is emails and newsletters that simply are not bringing in results.

This is why so many feel they are a waste of time.

But, there are elements that can help you get more from your newsletters - more opens, more people reading, more clicks and yes, even more replies and people taking action … then you feel they are worth your time. Then you know they have an ROI!

In this episode, you will learn:

• The importance of optimizing email marketing and newsletters
• The answer to the question, “Do you put the full article in the email or a link to read more?”
• The 10 elements that help maximize engagement, open rates, and results.

These elements are not complicated to put in place but can have amazing results when you do use them in your email marketing. 

Be sure to check out the show notes page for additional resources and visual aids to help you understand some of the elements on a deeper level.   

You can find the additional resources on our website at http://marketingyourprivatepractice.com/80

Grab the Free Marketing Stats Template Kathy mentions - https://www.pepperitmarketing.com/freestats      

Want a quick review of your consistent content plan?  Book a free marketing Review with Kathy C    https://www.pepperitmarketing.com/review 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In this episode of "Marketing Your Private Practice with Kathy C we are talking with Ola Williams, a business coach and host of a personal development podcast as well as owner of Cornish’s Variety, a convenience store in the small town of Trenton in Nova Scotia, Canada. 
Ola was looking for a marketing review to clarify her messaging, audience, and content for her podcast and coaching practice. 
Kathy focused in on ways that Ola could develop a clear and concise statement that communicates who she is, who she helps, and how she helps her clients.  

The main advice given to Ola was all about the importance of ensuring that her messages no matter if she is talking to folks, or has them written online or on her website - it’s got to convey her expertise and the transformation her clients can expect. 

Kathy suggests several strategies to improve Ola’s messaging on her website and in her marketing. They also discussed her podcast title and subtitle and how a small change could better reflect these key messages.

Ola also shares some of her own experiences as a newcomer to Canada and as a parent and entrepreneur, emphasizing the importance of creating boundaries and prioritizing what matters most as she builds her businesses.

Listen in to learn what advice Kathy has to help Ola attract the right clients and effectively communicate the benefits of her coaching services through improved messaging in her marketing.

Check out all the resources and connect with Ola via the Show Notes at: http://marketingyourprivatepractice.com/79     

Want a quick review of your consistent content plan?  Book a free marketing Review with Kathy C: https://www.pepperitmarketing.com/review 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Struggling to keep up with the marketing and content creation for your practice or business?

Tune in as we dive into part 3 of creating your Consistent Content Plan. This time, we are focusing on how you can streamline how many images and videos you need to create to be consistent and effective with your marketing.    

It’s all about maximum impact with minimal effort, especially when it comes to creating the images for your marketing. 

We continue on with our sample content plan and focus on the images and videos. Because we may need more than 20 images and 10 videos in total, but we are never going to create that many - no way! 

The trick is in how you plan for and create the marketing images & videos to get them working smarter, and it also helps you walk through the plan to know how many images and videos you need and how many you actually create to fill that content calendar! 

Listen in to learn more about: 

• Efficient Content Creation
• Purposeful Marketing
• Strategic Use of Images and Videos

Check out all the resources and links mentioned at:
http://marketingyourprivatepractice.com/78

Want a quick review of your consistent content plan?  Book a free marketing Review with Kathy C:
https://www.pepperitmarketing.com/review 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Practice and business owners often find themselves spending too much time on marketing, but there is a way around this when you have a consistent content plan in place.

This type of plan is one that gives you a very specific list of what new content you need, how much, and when and where you will post it online. 

In this episode, Kathy C walks you through the 5 steps to create your own consistent content plan and uses specific examples for a real practice - a dietitian business. 

Listeners will gain valuable insights into the 5-step process introduced in episode 76 that can help you streamline your marketing, attract more traffic to your website, generate leads, and engage potential clients effectively. 

This lesson will help listeners fill in their own content blanks, determine when and where to be active online on social media, create a schedule, and compile a list of necessary elements. 

Having your own consistent content plan can save you so much time and better yet - get you more results too!  We also share a lot about ways to repurpose content to reduce your workload, and Kathy offers practical advice on creating spur-of-the-moment content. 

Tune in to learn how to create a consistent content plan and maximize your own marketing efficiency.

Check out all the resources and links mentioned at http://marketingyourprivatepractice.com/77   

Resources mentioned:

• Ep 76 Create an Easy-to-Follow Consistent Content Plan in 5 Steps  https://www.pepperitmarketing.com/podcast/5-step-consistent-content-plan 
• Ep 74 The Best Type of Reels to Create Fast & Easy - https://www.pepperitmarketing.com/podcast/fast-easy-reels-videos 
• Ep 70 - Boost your Email List with ONE Simple Social Media Post  https://www.pepperitmarketing.com/podcast/boost-email-list-social-media 
• Want a quick review of your consistent content plan?  Book a free marketing Review with Kathy C    https://www.pepperitmarketing.com/review 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!