Marketing Musings – Details, episodes & analysis

In this episode, I explore what it truly means to be a visionary in business, to imagine what doesn’t yet exist and bring it to life through your work. Inspired by Caroline Myss’ teachings on the visionary archetype, I unpack the challenges and power of creating marketing that reflects new ways of thinking and being.

If you’ve ever felt misunderstood, ahead of your time, or unsure how to translate your deep vision into words that connect, this episode is for you. I dive into why visionary marketing requires trust, creativity, and the courage to lead with imagination, not just strategy.

You’ll learn how to:
 ✨ Market your work when no one else “gets it” yet
 ✨ Bridge your vision so others can see themselves within it
 ✨ Release old, limiting “fossil world” beliefs about how things should be done
✨ Claim your creativity and trust that your truth is enough

This isn’t about fitting into formulas, it’s about leading from the future you can already see.

You can book a free 30 minute call with me here. 

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/em___orlando

If you are interested in working together, you can head to my website here:

www.consciouscreatorco.com

In this episode, I explore what it really means to practise marketing with nuance in a world obsessed with extremes.
From “hot takes” and controversy-driven content to shiny before-and-after transformations, online marketing has become a place where depth often gets lost in the pursuit of virality.

Here, I challenge this trend, sharing how black-and-white narratives flatten the truth of your work and disconnect you from the very people you’re here to serve. I reflect on the “messy middle”, the space where human experience, healing, and authenticity live and how honouring that in your marketing not only makes it more real, but more resonant.

If you’ve ever felt like your work can’t be condensed into a single clear-cut message, this episode will help you lean into nuance as your strength - not your obstacle. You’ll learn how to:
 ✨ Express the truth of your service without oversimplifying it
 ✨ Create content that connects deeply, not just widely
 ✨ Honour the grey areas that make your work human and magnetic

You can book a free 30-minute call with me here 

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/em___orlando

If you are interested in working together, you can head to my website here:

www.consciouscreatorco.com

Selling on social media has really upped its anty in the past couple of years, which means it's harder to be seen and sell amongst the noise. 

In this episode, I'm diving into what changes we have seen in selling and why you need to consider that to have a sold-out service. 

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/em___orlando

If you are interested in working together, you can head to my website here:

www.consciouscreatorco.com

Email marketing is often overlooked. 

And yet, it's one of the most powerful forms of marketing that exists (and my favourite). 

If you want to have more passive marketing, create outside of the realms of a 6 second video and sell your service more sustainably, then email marketing is for you. 

In this week's episode we Marketing Strategist Bex, who works with small businesses on their email marketing strategy and design. 

As The Lifecycle Marketing Manager for Kayla Itsines' global women's fitness brand, Sweat (epic, I know!) she has a decade of experience building marketing automations, email campaigns and retention strategies.

Basically, she really knows her stuff and has knowledge you are going to want to hear.  

In this episode, we cover:  

→ where to start with emails and how to cover the basics to ensure you are connecting to the right clients 

→ how to streamline your email strategy with segments and automations that do the heavy lifting for you 

→ how to use emails to grow and nurture your community to be ready to invest in your service

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/em___orlando

If you are interested in working together, you can head to my website here:

www.consciouscreatorco.com

Shame marketing is rife... and it's not going anywhere.

But if you are a conscious business owner my guess is you don't want to sell your service that way.

You want to connect, empower and drive aligned action when it comes to selling your service.

That's what this episode dives into!

And if you want my expert eyes on your marketing, you can head here: 

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/em___orlando

If you are interested in working together, you can head to my website here:

www.consciouscreatorco.com

Just like a garage would get to the bottom of those squealing brakes and fix it, that’s what the Marketing MOT does. 

It sees where there’s blocks in how good your service is and people’s ability to see that and want it for themselves.

Then, it offers real messaging tweaks, a strategy and action points to make the journey to a booked out service smooth.

That's what this podcast helps you get to the bottom of!

You can find more about this service here:

https://www.consciouscreatorco.com/the-marketing-mot

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/em___orlando

If you are interested in working together, you can head to my website here:

www.consciouscreatorco.com

Hi, I'm a recovering people pleaser (in both life and business). When I first started this company I said yes to everything and it didn't take long for me to be working with clients that exhausted me and made me doubt I wanted to do this work.

Now though, the opposite is true.

I'm firm in who my work is for (and who it isn't), what I do (and what I don't) and the style I work in (and the style I don't).

The best part? I love what I do, am having a greater impact and magnetising clients more than ever before.

This episode is a dive into how you can do the same.

And if you want my expert eyes on your marketing to ensure it's speaking to who it serves in a way that converts, the Marketing MOT is for you:

www.consciouscreatorco.com/the-marketing-mot

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/em___orlando

If you are interested in working together, you can head to my website here:

www.consciouscreatorco.com

We all have moments, days, weeks and months where it feels like things aren't working. The bookings aren't coming in, content has low engagement and it doesn't feel like the needle is moving.

The good news is that you don't need to burn your business to the ground.

Instead, you can listen to this actionable episode to know exactly what you do

Join the FREE Uncommon Folk community for support.

Book in for a Marketing MOT to identify what might be holding you back from increasing your bookings.

Buy Mirrored Marketing for effective market research templates that are designed for conversion. 

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/em___orlando

If you are interested in working together, you can head to my website here:

www.consciouscreatorco.com

Right, who else is obsessed with the Andrew Garfield Chicken Shop interview? 

Not only is the one of the greatest love stories on social media, it's also teaching us a lot about what stops the scroll on social media. 

In this episode I dive into how content exhaustion is effecting client's connection to both and our service and what we need to do to breakout of that. 

If you want to learn more, you can find more in Mirrored Marketing

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/em___orlando

If you are interested in working together, you can head to my website here:

www.consciouscreatorco.com

You know how it is.  

You create a service because people said they would 100% buy it and then they are nowhere to be seen when it's launched. 

You have a discovery call with someone and it feels like a match made in heaven, but then you never hear from them again. 

You think you've found a “hell yes!, I'm all in!” client, but when it comes to actually hitting “buy” they have a list of reasons why not to. 

There's a very real reason why this is happening and it's all to do with hormones. In this episode I outline why keen buyers might be ghosting you and how you can use conscious marketing to invite them to stick around (and hit buy!).

You can find all details for Mirrored Marketing here.
 

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/em___orlando

If you are interested in working together, you can head to my website here:

www.consciouscreatorco.com