Marketing ATM – Details, episodes & analysis

Reels as a separate app?! We hope not. This episode dives into some seriously juicy insights into TikTok virality & Meta's plan for reels. We explore the sexual wellness category, Sephora's latest move & diversity & inclusion policies. We've also got a bunch of tips for increasing your email open rate & generating some side-hustle revenue.

Resources we mentioned:

• Partnar & Passionfroot
• Cloudicos
• MemoBottle
• Cass Deller
  
  

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Fresh from a founders' retreat in the Whitsundays, we're back with our biggest takeaways from four days away. We're talking about Ben & Jerry's, AI hacks, a $1700 dress & picturing your audience in their underwear.

A few resources from this episode:

• Deepseek via Hix.ai
• BOTIKA
• HealthLab
• Leo Lin
• NatV Basics

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Beaming in from New York City, this episode is all about thinking BIG. We've got tips & tricks for maximising a business trip in a new market, we're examining the 'umbrella brands' trend, prepping for BFCM & streamlining customer service thanks to our sponsors Gorgias!

Resources we mentioned in this episode:

• Gorgias
• NOVO banking

Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline

A big thank you to our episode sponsors, Gorgias. Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We bring all your conversations into one place and leverage your own data, helping your team automate tier 1 support and free up time for your team to drive revenue and loyalty from your customers.
Claim their free trial HERE

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Welcome to episode 8 of Marketing ATM! Anaita reveals that she wants to get into a recording studio, we dissect the Blake Brown launch & Sarah Blakely's new venture: Sneex. It's emblems vs jingles, an advertising & email hack, Nala's latest campaign & facials on subscription.

There's a lot to cover!

Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline

See omnystudio.com/listener for privacy information.

In this episode of Marketing ATM, we're chasing a chicken around the city & exploring Jojo Siwa's rebrand. What's the long term strategy?

In other news, we have fantastic tools, tips & recommendations for you (as usual!) to help you grow your brand. Also - we're off to NYC!

Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline

• https://toggl.com/
• https://magicbrief.com/
• SmashD & The Best Marketing Strategy Ever
• Mohawk Chevrolet

See omnystudio.com/listener for privacy information.

"Just wear a size 18" they said, then didn't put size 18 in store. In this episode, we're talking about Witchery's response to hiding size exclusion amidst a rebrand (spoiler, it's giving boring). 

In other news, Adore Beauty have acquired a small business from the Blue Mountains, IKOU for $25million, showcasing the importance of PROFIT over revenue.

We've got tips & tricks for growth as usual - a few recommendations below.

Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline

• Butter
• Lifetimely
• Synergie Skin
• Poppi
• Conserving Beauty

See omnystudio.com/listener for privacy information.

MAIN CHARACTER ENERGY! 

In today's episode we're talking about becoming your own celebrity. Can you work the influencer > business model in reverse? 

We've got tips for unexpected advertising & desktop push notifications, skyrocketing your open rate & building a tech stack to rival the big guys. 

Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline

Find the Female Founder World Podcast on Apple HERE & Spotify HERE

• @WhitneYuland - Tiktokker on FAME
• Marea Wellness
• Lemme
• Kat the Label
• Push Owl
• Helio
• SWIISH

See omnystudio.com/listener for privacy information.

In today's episode we're talking about challenger brands vs underdogs- is it wise to reference your competitor in advertising? 

We've got tips for predictive search, merch, cool stock photos & being everywhere all at once for the cheapest possible price tag. 

Google's mishap means Anaita has created a quick cheat sheet on SEO search rankings (has Google been lying to us?)

Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline

Find the Female Founder World Podcast on Apple HERE & Spotify HERE

• Searchanise
• Dupe Photos
• Pinchy Products
• Who is Elijah

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Episode 3 of Marketing ATM is here & this episode dives into Sporting alignment opportunities for brands, Stanley Cup's playbook for viral popularity & how to inject personality into a furniture brand.

Find us:

Anaita Sarkar on Instagram @sellanythingonline @hero.packaging

Jess Ruhfus on Instagram @jessruhfus @no.2_co

New Yorker Article: How Stanley Cup Went Viral

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Episode 2 of Marketing ATM is here & this episode dives into the Roxy Jacenko 'dream house' scandal, brilliant tools for PR & website insights, black friday tips that you can prepare for now & a deep dive into Gimme Store's marketing.

Find us:

Anaita Sarkar on Instagram @sellanythingonline @hero.packaging

Jess Ruhfus on Instagram @jessruhfus @no.2_co

See omnystudio.com/listener for privacy information.