Explore every episode of the podcast Marketing Musings
| Title | Pub. Date | Duration | |
|---|---|---|---|
| S2 Ep7 Why Translating The Power of What You Do In Marketing Feels So Hard | 05 Nov 2025 | 00:20:34 | |
In this episode, I explore what it truly means to be a visionary in business, to imagine what doesn’t yet exist and bring it to life through your work. Inspired by Caroline Myss’ teachings on the visionary archetype, I unpack the challenges and power of creating marketing that reflects new ways of thinking and being. If you’ve ever felt misunderstood, ahead of your time, or unsure how to translate your deep vision into words that connect, this episode is for you. I dive into why visionary marketing requires trust, creativity, and the courage to lead with imagination, not just strategy. You’ll learn how to: This isn’t about fitting into formulas, it’s about leading from the future you can already see. You can book a free 30 minute call with me here. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep6 Why The Art Of Nuance Needs To Be Prevalent In Marketing | 30 Oct 2025 | 00:21:59 | |
In this episode, I explore what it really means to practise marketing with nuance in a world obsessed with extremes. Here, I challenge this trend, sharing how black-and-white narratives flatten the truth of your work and disconnect you from the very people you’re here to serve. I reflect on the “messy middle”, the space where human experience, healing, and authenticity live and how honouring that in your marketing not only makes it more real, but more resonant. If you’ve ever felt like your work can’t be condensed into a single clear-cut message, this episode will help you lean into nuance as your strength - not your obstacle. You’ll learn how to: You can book a free 30-minute call with me here I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| Ep12 How To Sell When People Are Tired Of Being Sold To | 05 Dec 2024 | 00:19:53 | |
Selling on social media has really upped its anty in the past couple of years, which means it's harder to be seen and sell amongst the noise. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| Ep11 How To Use Email Marketing To Discover, Nurture and Convert Clients With Strategic Marketer Bex | 28 Nov 2024 | 00:41:08 | |
Email marketing is often overlooked. Basically, she really knows her stuff and has knowledge you are going to want to hear. In this episode, we cover: → where to start with emails and how to cover the basics to ensure you are connecting to the right clients
→ how to streamline your email strategy with segments and automations that do the heavy lifting for you
→ how to use emails to grow and nurture your community to be ready to invest in your service I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| Ep10 How To Remove Shame From Your Marketing And Empower Aligned Clients To Buy Instead | 20 Nov 2024 | 00:27:26 | |
Shame marketing is rife... and it's not going anywhere. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| Ep9 How To MOT Your Marketing to Steer it to Sold-Out Success | 13 Nov 2024 | 00:22:51 | |
Just like a garage would get to the bottom of those squealing brakes and fix it, that’s what the Marketing MOT does. It sees where there’s blocks in how good your service is and people’s ability to see that and want it for themselves. Then, it offers real messaging tweaks, a strategy and action points to make the journey to a booked out service smooth. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| Ep 8 Why Trying to Appeal to Everyone is Hurting Your Business... And What To Do Instead | 07 Nov 2024 | 00:17:51 | |
Hi, I'm a recovering people pleaser (in both life and business). When I first started this company I said yes to everything and it didn't take long for me to be working with clients that exhausted me and made me doubt I wanted to do this work. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| Ep7 What To Do When It Feels Like Your Marketing Isn't Working And You Want To Give Up | 30 Oct 2024 | 00:20:47 | |
We all have moments, days, weeks and months where it feels like things aren't working. The bookings aren't coming in, content has low engagement and it doesn't feel like the needle is moving. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| Ep6 Chicken Shop Date, Content Exhaustion and Connecting on Social Media | 22 Oct 2024 | 00:20:34 | |
Right, who else is obsessed with the Andrew Garfield Chicken Shop interview? I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| Ep5 Why “Hell Yes” Clients Ghost You Before Hitting Buy And How To Stop It Happening | 15 Oct 2024 | 00:20:09 | |
You know how it is. You create a service because people said they would 100% buy it and then they are nowhere to be seen when it's launched. You have a discovery call with someone and it feels like a match made in heaven, but then you never hear from them again. You think you've found a “hell yes!, I'm all in!” client, but when it comes to actually hitting “buy” they have a list of reasons why not to. There's a very real reason why this is happening and it's all to do with hormones. In this episode I outline why keen buyers might be ghosting you and how you can use conscious marketing to invite them to stick around (and hit buy!). I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| Ep 4 Marketing Without Instagram: Unlocking Success Beyond the 'Gram | 02 Oct 2024 | 00:22:16 | |
Hey, I love Instagram. But I also don't want to spend my life trying to sell my services on it. That's why I've spent the past 6 months enhancing my marketing outside of the platform. It's been the most enjoyable process, has been more passive and just as effective (if not more!). I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| Ep3 Why Interest In Your Service Isn't Turning Into Sales – And How to Turn That Around | 24 Sep 2024 | 00:26:09 | |
Ever have clients that seem like a "hell yes" only to never hear from then again? Or is everyone tapping "I need this" and then crickets when you open up the sales doors? This episode is deep dive into the subconscious mind to explain why that's happening and how to turn it around so interest turns into sales. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S3 Ep5 The Real Reason Behind Your Creative Block In Marketing | 22 Oct 2025 | 00:24:07 | |
In this episode, I open up about the period when my own marketing wasn’t landing. When I was in the middle of a creative evolution, testing new ideas, finding my voice, and realising how much pressure we put on ourselves to look like we’ve got it all figured out. I explore how creative blocks often come not from a lack of ideas, but from filtering what we really want to say. From trying to fit into strategies, formulas, or narratives that don’t quite feel like us. You’ll hear how I found freedom again by creating from what lit me up, even when it wasn’t “strategically” linked to my service, and how that shift unlocked my most resonant, magnetic work yet. We’ll talk about: If you’ve ever felt like your creativity has dried up or that your words don’t sound like you anymore, this episode is your permission slip to say what you really want to say and create what truly wants to move through you. You can book a free 15 minute call with me here. And shop my Sales Page template here. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| Ep2 How To Be Seen, Standout and Sell in Saturated Industries | 17 Sep 2024 | 00:19:56 | |
Your industry may well be saturated, but that's not the reason your service isn't standing out. The reason? Your uniqueness isn't being felt. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| Ep1 Why Loving Your Marketing Is The Key To Making It Magnetic | 21 Aug 2024 | 00:21:16 | |
The secret to magnetic marketing isn't reliant on strategy alone; the energy you put into it matters. In this episode, I dive into how to fall in love with marketing so it becomes magnetic to the clients that are aligned with your service. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep4 Why Your Marketing Needs To Be Messy | 15 Oct 2025 | 00:20:51 | |
This episode is a little different because it’s messy. We’ve been told to make everything concise, strategic, and logical, but in doing so, we’ve stripped out the humanness that makes people feel something. Marketing has become so polished that it’s lost its pulse. In this episode, I talk about the difference between clarity and connection. Why your “unclear” rambles often hold more resonance than your “perfectly written” copy. Why people buy from energy, not explanations. And how your most magnetic marketing will always come from the messy, human essence behind it. It’s a reminder that your marketing doesn’t need to make perfect sense, it needs to make people feel. Want to explore this more? Book a free call here. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep3 The Problem With The "Sexy Sell" | 09 Oct 2025 | 00:22:02 | |
In this week’s episode of The Mirror, I dive deep into a marketing pattern many of us have unknowingly fallen into: the sexy sell. You know, the polished promise that gets instant attention: “Book out your services,” “Hit 10k months,” or “Grow your dream audience overnight.” But what happens when those promises don’t quite match the depth, nuance, and truth of what we actually do? I unpack how using a “sexy sell” can feel great at first: the validation, the sales, the quick wins, but over time, it starts to feel sticky, misaligned, and hard to sustain. Because when our marketing sells something it can’t fully deliver, it creates disconnection, both for us and the people we’re here to serve. This episode is an honest exploration of what happens when marketing loses its integrity, how to rebuild that trust, and why the future of marketing isn’t in selling what’s shiny, but in sharing what’s true. And I've explored that further in this week's Substack. If you'd like to book a free 30 minute call with me, you can do so here: I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep1 Why Change Makers Need Change Making Marketing | 23 Sep 2025 | 00:20:20 | |
Season 2 of The Marketing Mirror is here Because here’s the truth: And it works… until it doesn’t. Behind the scenes, it creates misaligned clients, disconnection from your work, and a slow erosion of the very impact you came here to make. This season, we’re done with that. We’re going deeper, into the kind of marketing that feels as embodied as your service. The kind that requires courage, because it doesn’t always get instant applause. The kind that isn’t watered down for mass appeal but resonates so deeply that the right people can’t look away. Because marketing has the power to manipulate, And this season, I’m going to show you how to use that power consciously. If you’re ready to stop chasing the sexy sell and start creating resonance that lasts, Season 2 will give you the clarity, courage, and conviction to do it. You can find my free call calendar here; https://calendar.app.google/szp5thGgNRAndnjs5 And more about my work here: https://www.consciouscreatorco.com/ Or, pop over to Instagram and say hey! https://www.instagram.com/consciouscreatorco_/ I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep2 Why You Need To Be Misunderstood In Your Marketing | 02 Sep 2025 | 00:19:26 | |
In last week's episode, I spoke about the power of creating change-making marketing, but there's a slip to that, which also needs the spotlight. Being misunderstood in your marketing. The truth is, when you go against the grain, stand firmly in your truth and claim what you are really here to do, people aren't going to get it. And yes, as we spoke about last week, we can change perceptions and beliefs within our marketing. But we also have to be ok with people misunderstanding what we do, too. That's what we dive into in the episode. And what I explore in my latest Substack: https://emmaorlando.substack.com/p/0ea5b0bc-540d-429c-a109-88c9a4fe3cda I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| BONUS EP Why I'm Rebranding a Booked Out Business (With a Dose Of: Traveling to Bali, Kundalini Activations & Lonliness)) | 14 Mar 2025 | 00:32:12 | |
I'm in between seasons right now, but have been struggling to fully articulate what a wonderful whirlwind the past couple of months have been with the confines of social media. So join me for this episode where I delve into why I've rebranded a booked out business, the soul-calling I had in Bali and the disconnect I've felt that has guided this transformation . See the rebrand here: I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| Ep14 The Squiggly Journey From Zero Bookings to Booked Out | 18 Dec 2024 | 00:27:11 | |
I started the year with zero bookings... and I'm ending it booked out. It was by no means an overnight success story though. In this episode I dive into the squiggly journey to sold-out success and what I did to get there. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| Ep13 How to Boost Your Bookings With Aligned Clients By Creating Boundaries In Your Marketing | 11 Dec 2024 | 00:19:51 | |
"Good" marketing doesn't just get new clients in. It boosts your bookings with clients that are a good match to your service. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep20 Why Owning Your Style Is The Best Strategy With Artist Cass Deller | 06 Mar 2026 | 00:51:26 | |
In this episode, I sit down with the incredibly talented artist and teacher Cass Deller, and honestly, I could have talked to her for hours. Cass built a thriving, multi-faceted creative business entirely by following what lit her up. From corporate burnout at Westfield to watercolour wedding stationery, surface pattern design, courses and mentoring, her journey is a masterclass in trusting your creative instincts over chasing a formula. We talk about why joy has to come before the money, how your personal style IS your strategy, the power of being willing to pivot, and why niching down might actually be holding you back. If you've ever felt torn between building a "real" business and doing work that genuinely feeds your soul, this one's for you. You can find more about Cass's brilliant work here. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep19 The Four Words That Changed My Marketing... And Will Probably Change Yours Too | 26 Feb 2026 | 00:25:36 | |
In this episode of Marketing Musings, I’m diving into four words that sparked equal parts expansion and resistance in me: let it be shit. When I was on a writing retreat and saw that phrase printed across our sweatshirts, something in me lit up — and tightened at the same time. Because if I’m honest, I’ve built so much of my life on over-performing, over-delivering, and trying to avoid failure at all costs. From competitive trampolining as a child to being the “give it to Em, she’ll handle it” employee in my corporate career, I learned very early on that being “enough” meant never slipping up. So the idea of willingly letting something be bad? Letting it be messy? Letting it not work? It felt almost unbearable. But in this episode, I explore why that exact permission, to create badly, to start without knowing the outcome, to risk it not landing, is actually the gateway to our best, most alive work. https://www.consciouscreatorco.com/marketingmuse I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep10 Why You Need to Consider Self-Development Exhaustion In Your Marketing | 26 Nov 2025 | 00:17:59 | |
In this episode of Marketing Musings, I dive into a conversation that has been bubbling under the surface for so many conscious business owners: what happens when the healing journey becomes another cage?
I explore why so many people are feeling fatigued by constant self-improvement, how the wellness industry has unintentionally fed a sense of “not enoughness,” and what this means for the way we approach marketing in 2025 and beyond. If you want your business to feel like a soft, grounded space for your clients and for yourself, this episode will feel like a deep exhale that inspires your marketing to offer the same sensation. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep9 The Messy Middle: When Sharing Your Truth Feels Terrifying | 19 Nov 2025 | 00:17:52 | |
In this deeply honest episode, I invite you into the raw, unfiltered middle ground of conscious creation, the place where your truth feels alive… but also utterly exposing. After last week’s episode on the courage to create, I reflect on a recent creative moment that pushed me right up against my own edges. What happens when you share something that feels true, powerful, and expressive, only for your nervous system to go into full panic? What do you do when your truth suddenly doesn’t feel “safe”? I open up about the article I wrote (and loved), the discomfort that followed when I shared it publicly, and the very human urge to retract, hide, or dilute your message when others might not agree. You’ll hear me talk about energetic shifts, throat chakra flare-ups, nervous system responses, and the lifelong journey of learning to stand in your truth without abandoning yourself. This episode is a reminder that the creative process is not linear. Sometimes you’re brave. Sometimes you’re wobbly. Sometimes you delete the TikTok and that’s okay. Sharing what’s real doesn’t mean never feeling afraid; it means learning to meet your edges with compassion, curiosity, and care. If you’ve ever questioned your voice, worried about being “too much” or “not enough,” or felt overwhelmed when your work starts to be seen, this episode will meet you right where you are. Sit back, sip something soothing, and join me in the beautifully imperfect space where conscious marketing and human truth meet. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep8 How To Have The Courage To Create What You Really Want To | 12 Nov 2025 | 00:21:35 | |
So many people tell me they love my honesty online, but what they don’t see is how much courage it’s taken to get here. In this episode, I’m exploring what it really means to have the courage to create. Not just to share the highlight reel, but to speak from truth, even when it feels uncomfortable or misunderstood. I’m sharing the story behind my first ever “speak to camera” video, how therapy helped me untangle deep fears of being seen, and why showing your humanness in business is actually what builds the deepest trust. If you’ve ever felt afraid to say what you really want to say, or worried that honesty might make you look unprofessional, this episode is for you. Tune in to discover how courage and creativity are connected, and why sharing your truth might just be the most powerful marketing move you’ll ever make. You can book a free 30 minute call with me here. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| Ep18 The Muse Isn't Fragile... and Your Marketing Needs You To Remember That | 19 Feb 2026 | 00:23:01 | |
In this episode, I’m coming to the mic from a bit of a funky state of being. I’ve just returned from a life-changing trip where I felt like my most aligned and expressed self and I’m navigating what it means to land back in an environment that doesn’t immediately feel like that. I talk about the creative crisis I slipped into. The dramatic thought that I might “never create again.” And how sitting with that part of me led me to a deeper realisation: The muse isn’t fragile. We’ve just been taught to mould her until she is. In this episode, I explore:
If you’ve been doubting your creativity… This one is for you. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep17 What I Realised About Marketing On a Writing Retreat and 3 Weeks In Costa Rica | 12 Feb 2026 | 00:23:20 | |
In this episode, I share what really happened on my Costa Rica writing retreat and why barely writing was the most important part of it. I talk about creativity beyond discipline, the three creative departments (creative, editing, publishing), and the uncomfortable realisation that even as conscious marketers, we can accidentally perpetuate pressure instead of aliveness. This trip reminded me that we are creators before we are marketers and that the best ideas don’t come from trying harder, but from living more fully. If your marketing has started to feel forced, heavy, or like a performance… this episode is your permission slip to come back to life as your greatest muse. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep16 Reconnecting To The Writer Within & How That Has Totally Transformed My Marketing | 21 Jan 2026 | 00:20:36 | |
This episode was one I couldn’t not record. As I prepare to fly to Costa Rica for a writing retreat in the jungle, I found myself reflecting on what this trip has activated in me and how deeply it’s connected to creativity, identity, and the parts of ourselves that used to create simply because they had to. In this episode, I share the story behind booking a retreat that terrified me, why claiming the title of “writer” still feels vulnerable despite a lifetime of proof, and how strategy slowly stripped the joy out of something that once flowed effortlessly. We talk about:
This is an episode about remembering. About letting the version of you who always knew how to create take the lead again. And about why true resonance is born from expression, not optimisation. If you’ve ever felt disconnected from your creativity, your voice, or the way you market your work, this one is for you. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep15 AI Can Write Effective Marketing, But It's Essential It Doesn't | 14 Jan 2026 | 00:27:18 | |
In this episode, I share an unfiltered musing on AI, creativity, and what we risk losing when convenience replaces embodiment. Sparked by a quiet, introspective morning and a deeper reflection on my own nature as a truth-teller, I explore why AI has become such an energetic drain in my business, despite its undeniable brilliance as a tool. I speak candidly about losing clients to AI, the eerily familiar feeling of reading content that no longer feels alive, and the growing erosion of raw human voice in marketing and creative work. This conversation isn’t about shaming AI or rejecting innovation. Instead, it’s an invitation to look at how and why we’re using it. I unpack the difference between streamlining systems versus outsourcing our voice, our messiness, and the very processes that shape embodied expertise. From perfectionism and healing, to trial-and-error, discipline in art, and the energetic frequency carried through word, this episode is a call to return to trust in our own expression. If you’ve felt disconnected from your content, uninspired by what you’re reading online, or quietly grieving the loss of depth and originality in the digital world, this episode offers both validation and a powerful reframe. It’s a reminder that marketing, like art, is meant to be felt, not just optimised. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep14 How To Create Space For Your Truest Marketing Yet | 07 Jan 2026 | 00:27:16 | |
After returning home and feeling unexpectedly chaotic, uninspired and mentally flat, I’m taken into a physical clearing-out of my space that mirrors the shedding I’ve been moving through for years. From throwing away decade-old relics, to confronting the emotional weight of what we keep “just because it’s always been there,” this episode explores how clutter quietly blocks creative aliveness. I talk about the fear of committing, the vulnerability of authentic expression, and why copying formulas can feel safer than creating from truth. I reflect on 2025 as a year of deep shedding, and 2026 as an invitation into audacity, not perfection, not guarantees, but the courage to create what feels most you. If you’re feeling creatively stagnant, resistant to launching, unsure what you actually want to say or share anymore, or standing in front of a blank canvas wondering what comes next, athis episode is for you. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep13 Why 2026 Is The Year For Visionaries | 16 Dec 2025 | 00:20:34 | |
2025 asked me to shed. To pause. To question why things weren’t working the way I thought they would. And in this episode, I share the realisation that’s landed so clearly for me: it wasn’t meant to work yet. This is a conversation for the visionaries who can see what’s possible before the world is fully ready for it. For those of us whose clarity has deepened over the past few years, whose inner knowing has become rock solid, even if the external “success” hasn’t caught up yet. I talk about the collapse we’ve collectively witnessed in 2025: outdated narratives falling apart, surface-level marketing losing its grip, and why that clearing was necessary. I share why I believe 2026 marks a turning point, a year where visionaries are no longer ahead of their time, but right on time. I also open up about my own journey with holding back work that didn’t yet feel ready to be received, and why The Marketing Muse is finally coming to life in 2026. Not as a course. Not as a formula. But as a space to remember your creative power, reclaim your truth, and express your work in a way that genuinely mirrors who you are. If you’ve been questioning yourself, your timing, or your path, this episode is here to offer reassurance, reflection, and a deep sense of you’re not behind. You’ve been preparing. And now, it’s time to move. Join The Marketing Muse waitlist below: https://www.consciouscreatorco.com/marketingmuse I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep12 Marketing Isn't Selling, It's Serving | 10 Dec 2025 | 00:22:48 | |
Most business owners see marketing as a job they need to get done, a set of tasks that generate sales. But what if your marketing wasn’t a mechanism… and was instead another expression of your service? What if your marketing wasn’t about convincing… but about serving? When you see marketing as a service, you stop worrying about “What should I post?” and start asking: “How can I help my audience today?” Suddenly:
And that's what I'm diving into in this week's episode. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||
| S2 Ep11 Why Integrity Can Be Isolating | 04 Dec 2025 | 00:17:20 | |
This episode meets the edges of discomfort for me because, well isolation is uncomfortable, isn't it? Especially when it feels like rejection. Especially when it questions the belonging that feels so integral to us as humans. And it was in that space that this episode arrived for me. In this episode, I share openly about:
It’s raw. It’s messy. And it’s truthful. Because real integrity always is. I'd love to hear what you thought of this episode! If you are interested in working together, you can head to my website here: | |||