Idea to Value - Creativity and Innovation with Nick Skillicorn – Details, episodes & analysis

In today's episode of the Idea to Value Podcast, we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin.

Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. His blog has thousands of posts, he has written over 20 bestselling books, and his views are respected around the world. His newest book is "The Song of Significance: A Manifesto for Teams and the People Who Lead Them", about how we can all find work which is both more valuable and more meaningful.

Full episode at https://wp.me/p6pllj-1Qm 

Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio.

He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints.

Click here to find out how he can help you: https://www.improvides.com/ 

• 00:02:45 - Showing up to create, and how the format of the media influences what he creates
• 00:05:45 - You need to figure out who you are working for. Seth does not write his blog for advertisers
• 00:07:45 - The smallest viable audience gives you freedom
• 00:09.45 - Is it worth trying to convince skeptics of your ideas. Shun the non-believers. The value of facts vs stories
• 00:12:15 - The Song of Significance: What is the best job you ever had?
• 00:14:30 - Seth's view on Elon Musk and how to approach innovation in the world
• 00:18:00 - The difference between managers and leaders, and how everyone can be a leader
• 00:22:15 - Teams engage in mutual leadership. Teams can make significance
• 00:25:00 - The story of Aravind Eye Hospitals, and how they enable their people to make a difference
• 00:27:15 - How people have been taught to not feel creative or significant, and what needs to chance in the system
• 00:29:15 - How to change your situation at work to become more significant
• 00:31:45 - The resistance to changing themselves which so many people feel, and how to overcome it
• 00:34:30 - How to get enrollment from other team members
• 00:36:45 - How to ask questions to create a vision for what to do next
• 00:39:30 - Real creativity is a generous act

• The Song of Significance: https://seths.blog/song/
• Seth's Blog: https://seths.blog/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio.

He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints.

Click here to find out how he can help you: https://www.improvides.com/ 

In today's episode of the Idea to Value podcast, we speak with Innovation Leader management team of Scott Kirsner (previously on the podcast here) and Alex Slawsby about the breaking new InnoLead report "Benchmarking Innovation Impact 2023".

See the full episode at https://wp.me/p6pllj-1PQ 

We cover the most important data on innovation teams, including the changes in appetite for different types of innovation projects based on the uncertainty in the coming 2023 economy.

• 00:04:00 - The target audience for the 2023 report is anyone involved in innovation in companies with 5,000+ employees
• 00:08:00 - The data the previous reports from 2018 and 2020 on what innovation portfolio mixes look like
• 00:13:30 - The 2023 data shows companies are less willing to invest in transformational innovation
• 00:18:00 - How different teams appear to define the ambition of innovation differently
• 00:22:45 - The top 10 challenges to innovation in companies
• 00:24:30 - CEOs are supporting innovation, but executive support seems to be decreasing
• 00:30:00 - The top 8 enablers of innovation success
• 00:33:45 - Innovation teams are choosing to work in a hybrid manner
• 00:41:00 - The trends with hiring and innovation team sizes
• 00:44:30 - How budgets for innovation teams are falling compared to previous years
• 00:47:15 - Not enough innovation leaders are acting like intrapreneurs
• 00:50:00 - This is the year where innovation teams either prove their value or experience pruning

• Nick's summary of the 2023 data and report on Linkedin: https://www.linkedin.com/pulse/leaders-invest-less-transformational-innovation-due-fears-skillicorn/
• The full report: https://www.innovationleader.com/research-reports/benchmarking-innovation-impact-2023/
• Innolead website: https://www.innovationleader.com

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

I was so inspired that today I recorded a mini-podcast episode of the Idea to Value podcast all about it.

The 5 reasons are:

1. See the evolution of your creative output
2. Be inspired to generate new ideas
3. Overcome previous challenges
4. Evaluate your creative productivity
5. Assess your trends and direction

Click here to listen to or watch the episode now, and if you like mini-podcast episodes like this, I would really appreciate it if you gave the Idea to Value podcast a review in your favorite player, whether it is iTunes, Spotify, Stitcher or anywhere else.

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Fredrik Haren, known as the Creativity Explorer.

See the full episode at https://wp.me/p6pllj-1sV 

We speak about what we can learn about creativity from different cultures around the world.

• 00:03:00 - Fredrik's journey with learning about creativity from places we normally don't go
• 00:04:30 - The difference between being an expert and explorer
• 00:05:45 - What he learned about the child of a prostitute in a slum in India: Sufferender - accepting the fact that you are suffering, and not letting that stop you
• 00:11:30 - Thailand paper artist: Sabai Sabai - Things are going to be ok. Take an idea nap when you're feeling blocked
• 00:15:30 - Icelandic word Heimskur, means Idiot, but specifically someone who did not steal ideas from overseas and instead stayed where they were

Fredrik's website: https://www.fredrikharen.com/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak again with David Burkus about his new audiobook: Pick a Fight.

See the full episode at https://wp.me/p6pllj-1sQ 

We speak about why underdogs do so well, and what it takes to get your team to rally behind a cause.

• 00:01:45 - People don't want to join a company, they want to join a crusade
• 00:02:30 - What are you fighting for?
• 00:05:30 - The three types of fights that a company can choose from: Revolutionary Fight (like Ellevest), Underdog Fight (like Netflix) and Ally Fight (like WD40)
• 00:14:30 - Being an underdog appears to make you more creative, as shown by research by Samir Nurmohamed
• 00:18:00 - The story of the Netflix HR document, which shows how you need to allow people to do their best work
• 00:22:00 - Leaders don't need to develop a vision, it is about describing the vision which already exists in the people

How to find out the purpose of your organisation, ask these two questions of your people:

What do we do here?

How does what you do help us do that?

• Audiobook: Pick a fight: https://amzn.to/3b3pVzj
• David's website: https://davidburkus.com/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Håkan Ozan, who has helped to draft the recent ISO Standard on Innovation Management.

See the full article at https://wp.me/p6pllj-1sL 

• 00:01:30 His start with innovation management systems
• 00:02:30 What is an innovation management system
• 00:07:30 The reaction from the community to the attempt to build a management standard for innovation
• 00:12:00 The next steps for the ISO Standard

• Hakan's Blog: http://hakanozan.net/
• ISO Standard 56000: Innovation Management: https://www.iso.org/standard/69315.html

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Kathryn Haydon, keynote speaker and founder of Sparkitivity.

See the full article at https://wp.me/p6pllj-1sM 

We speak about breaking through the inertia of no, and how to use the Universal Creative Process to become more productive and prolific.

• 00:02:00 What are the circumstances that help people find meaning in their work
• 00:06:15 The possibility ecosystem
• 00:08:30 Breaking through the inertia of no
• 00:11:00 Tools to find the right questions to solve
• 00:13:00 The creative process
• 00:16:00 Using the process workflow of become more productive

• Sparkitivity website: https://sparkitivity.com/
• Book: The Non-Obvious Guide to Being More Creative https://amzn.to/3enP5M8

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
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* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
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* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Tendayi Viki, innovation expert and associate Partner at Strategyzer.

See the full article at https://wp.me/p6pllj-1s8 

We talk about his new upcoming book Pirates in the Navy, and how to build an innovation culture where intrapreneurs can flourish.

• 00:01:30 How intrapreneurs need to act like pirates and privateers within a company
• 00:03:30 The problem is that if you act like a pirate, you will have people rooting for you to fail
• 00:05:30 Building an innovation portfolio
• 00:07:45 What distinguishes a pirate from a privateer, who works on behalf of the organisation
• 00:10:00 What helps change a company's innovation culture is to get an early win
• 00:12:30 How to figure out where a company's innovation successes have been
• 00:15:00 Building a bridge to the core to build an ambidextrous organisation

• Book: Pirates In The Navy: How Innovators Lead Transformation https://amzn.to/2RAZKco
• Tendayi's website: https://tendayiviki.com/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

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In today's episode of the Idea to Value Podcast, we speak with Science and Technology Journalist Gemma Milne.

See the full article at https://wp.me/p6pllj-1sA 

Gemma has a new book coming out, all about the effects that hype is having on science journalism, and we talk about what you can do to make better understand the truth in what you read, as well as developing your critical thinking.

• 00:01:00 How hype can be used as a tool
• 00:02:30 How hype affects the way we learn about and understand new ideas
• 00:04:00 Hype is accidental fooling
• 00:05:30 There is a responsibility on scientists and journalists to make sure that what is being communicated is true, but also on the reader
• 00:07:00 Examples of which innovations are being overhyped (like Artificial Intelligence), and also underhyped (like Fusion energy)
• 00:11:45 How scientists can communicate better while still telling the truth, and preventing fake news from countering the public opinion
• 00:16:00 Has there been an erosion of trust in science? Or is it about the public not being able to attribute expertise
• 00:17:45 Always consider the context of what you are reading and hearing

• Book: Smoke & Mirrors: How Hype Obscures the Future and How to See Past It Paperback https://amzn.to/2wCkd9q
• Gemma's website: https://www.gemmamilne.co.uk/
• Gemma's twitter: https://twitter.com/gemmamilne

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with CEO of Board of Innovation, Philippe de Ridder.

See the full article at https://wp.me/p6pllj-1sU 

We speak about how the world has changed due to the 2020 Coronavirus, how companies will need to adjust their strategy and operations, and what will likely change with Innovation Consultancies in the coming years.

• 00:01:00 How Board of Innovation started by trying to help companies understand new business models
• 00:02:45 The Low Touch Economy and the long term impact of COVID-19
• 00:05:30 The habits that will change in the coming months and years, and how they will impact businesses
• 00:09:00 How government control will change people's behaviours
• 00:11:00 Scenario planning of the severity and duration of the potential Coronavirus timelines, and the impact on the company
• 00:15:00 Why Board of Innovation gives out so many of their tools for free on their website
• 00:16:30 How the innovation services industry will change over the coming years, as companies stop investing in innovation theatre and more investment will go into strategy and delivery

• Board of Innovation website: https://www.boardofinnovation.com/
• Report: The Low Touch Economy: https://www.boardofinnovation.com/low-touch-economy/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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* Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw 

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com