How I Do Content – Details, episodes & analysis

Creating content in your business can often feel like a full-time job, right?!

And, if you didn’t in fact start your business to become a full-time content creator, you probably want to know how to make it a little dog damn easier.

This is why, in today’s episode of the How I Do Content Podcast, I’m sharing how you can make content creation easy AF, now and into 2025.

Because content creation can be easy and it can be fun – you just gotta know what’s important and what isn’t.

I have worked with hundreds of clients who, when we start working together, absolutely hate creating content. Then, after simplifying everything and understanding what’s important, they start to enjoy it.

Because when you don’t have a whole lot of resistance around creating content, it’s a whole lot easier to do it – and do it consistently.

Yes, it’s possible – let me show you how.

Sign up for my free masterclass – 'The 3 Micro Messaging Shifts to Blow Up Your Content (+ Cash Flow)'
It's this Thursday 31st October on Zoom. A replay will be available if you can’t make it live or want to watch it back at 2x speed.

I’ll be taking you through 3 micro-messaging shifts that have transformed my clients’ businesses, and where you can use them in every area of your business to really differentiate yourself from the muggles.

If you’re committed to making your content creation process a whole lot easier – you need to be at this masterclass.

So jump on over to thesocialbolt.com.au/masterclass to sign up for free. 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Pop quiz, Wizard – which is easier to sell: high ticket offers OR low ticket offers?

The answer might shock you…

Because neither offer is easier to sell.

And you might be thinking to yourself, “GTFO, Tahryn, a low ticket offer is obviously easier to sell because who’s going to object to spending $19?!”

But you would be wrong.

And, as someone who has sold offers from $19 right through to $15,000 – I can hand on my Ned-loving heart tell you that the price of your offer doesn’t necessarily dictate the ease of selling.

You know what does though?

YOUR MESSAGING!

And, in today’s episode of the How I Do Content Podcast, I’m going to break down why neither high ticket nor low ticket is easier to sell and how to tailor your messaging to match the buying psychology of your audience so you can make sales regardless of the price point.

Sign up for my free masterclass
Come and join me for my upcoming FREE masterclass, ‘The 3 Micro Messaging Shifts to Blow Up Your Content (+ Cash Flow)’.

On Thursday the 31st of October, I’m sharing the 3 shifts that have transformed my clients’ businesses, and where you can use them in every area of your business to really differentiate yourself from the muggles.

Differentiation will help you sell your low-ticket AND high-ticket offers without breaking a sweat – because, when you know how to master your messaging, selling gets so much easier!

So jump on over to https://thesocialbolt.com.au/masterclass/ to sign up.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Let me take you behind the scenes and play out a conversation that happens on repeat with my clients during a launch…

They’ll say to me: “But Tahryn, I feel like I’m repeating myself and saying the same thing again and again and again.”

My response: “Yeah, that’s kinda the point”

And while I’d love to do a mic drop and make this the quickest episode in How I Do Content Podcast history…

...Obviously, I’m going to explain myself and tell you why repetition isn’t a bad thing – in fact, it’s actually essential if you want it to have the intended impact → attracting Beyonce-level clients on repeat.

So, if you’re feeling like your messaging is getting a little repetitive and you’d rather cast The Cruciatus Curse than talk about your offer one more time – you need to listen in. 

Sign up for a Biz Wizard Intensive
If you want to workshop your messaging and get clear on the different angles required to make sirius money selling your offers – let’s do it together inside my Biz Wizard Intensive.

6 weeks of 1:1 DONE WITH YOU mentoring to map out your offer's entire strategy, mico-messaging, and marketing so you’ll never have a problem with repeating yourself again.

Let’s create magic together – click here to find out more.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

If I could sum up the past couple of months in my business it would be hectic, exciting and expansive AF.

At the end of August, I launched my very first mastermind (the Introverted Biz-Wizard Mastermind) and by the end of September, I’d hit my first $50k sales month.

I want to preface this by saying – no I didn’t wave a magic wand and hello $50k in sales.

I didn’t post once or twice and then stop because I was worried about annoying people or sounding salesy.

And I also didn’t create any complicated Reels – in fact, none of the reels I shared even had me in them!

In today’s episode of the How I Do Content Podcast I’ll share how I DID call in $50k of sales as I take you behind the scenes of my $50k sales month.

As always I value transparency so that’s why I like to break everything down for you so you can understand how I got to this milestone and because I always find it helpful to learn how other biz owners do the same.

So let’s break down my $50k sales month shall we?

Things You’ll Learn in this Episode of How I Do Content

• Behind the scenes of my first $50k sales month
• The 3 steps I took prior to my launch to set myself up for success
• The 3 core things I did to make my $50k sales month a reality 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

A successful business is one that is built on solid foundations and part of having solid foundations is making sure your business is protected.

This means having your business legals set up and in place. It’s a core foundation of running a business, but something business owners tend to overlook because well yes, legals and anything to do with the law can feel overwhelming AF.

But you don’t want to wait until something goes wrong or you have a legal problem before you take action.

And that’s why on today’s episode of the How I Do Content, I want to support you to simplify your business legals with the help of my friend and past client Nina Milosevic.

Nina is a fully qualified Australian Lawyer, specialising in business law and disputes, and the principal legal head at LegallyWithNina.

She has worked in law for over eight years with businesses of all sizes - small to multibillion-dollar businesses.

Nina's passion is making legals accessible, simple, and affordable to small and online business owners, and guiding them through their business ownership journey - from inception to growth, and the unfortunate one-in-a-million dispute event.

Nina also assists clients with contracts, property issues, estate-related matters, debt recovery and building disputes.

In today’s episode, Nina shares some of the biggest misconceptions people have about lawyers and how you can take steps to make sure your business is legally protected.

So if you’re ready to protect your damn self and simplify those business legals – let’s dive in!

Things You’ll Learn in this Episode of How I Do Content

• Why business legals are a core foundation of building your business
• The biggest mistake business owners make when it comes to the legal aspects of their business – and how you can avoid them!
• What you need to have in place to make sure your business is legally protected

Connect with Nina Milosevic

• Follow Nina on Instagram at https://www.instagram.com/legallywithnina 
• Shop Nina’s templates at https://www.legallywithnina.com/shop 
• Find out more at www.legallywithnina.com 

Want more? 

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Pop Quiz Time

What do I think when I see people sharing their offer (aka selling)?

Is it…

A) You go Glen Coco

B) Sheesh I wish they’d STFU

C) Dog they’re so annoying and salesy

D) Absolutely nothing

The answer is – ALWAYS A or D

The only person thinking B or C is YOU – which means you need to heal your relationship with selling.

Because you’re in BUSINESS – and if you’re not selling in some way every single day, then is it really a business?

And put it this way — if you have something that helps people or solves a problem they have…

It’s a bit rude if you don’t tell them about it, right?

Now I also know selling is something that can feel a little scary and overwhelming when you’re worried about being annoying and sounding salesy.

And if you’re an introvert, the thought of trying to be more extroverted to make sales is immediately no.

But selling is non-negotiable as a business owner and to stand out to your soulmate clients you gotta sell my friend.

So in today’s episode of the How I Do Content Podcast I’m sharing 3 ways to make selling easier so you can sell powerfully and stand out to your soulmate clients even as an introvert.

It’s time to make selling easier – so let’s begin!

Things You’ll Learn in this Episode of How I Do Content

• What everyone is really thinking when they see you sharing your offers
• The 3 things you can do to make selling easier
• How to sell powerfully and stand out to your soulmate clients even as an introvert

Join the Introverted Biz-Wizard Mastermind
You don’t have to completely change who you are to build a successful business and we need you showing up and sharing your unique blend of magic.

And that’s why I created the Introverted Biz Wizard Mastermind.

As a brave space for introverts who want to embrace their unique blend of introverted magic AND build a business that makes them sirius money.

Doors are about to close and the sorting hat ceremony is about to begin – so this is your last chance to join us for the next 6 months.

So you can continue to do things as you’ve always done them…

Or you can level-the-fuck up alongside Ned, myself and the other magical introverts who are buckled in and ready to create magic.

Find out more and sign up before doors close at http://www.thesocialbolt.com.au/mastermind 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Quantum leap has become the new buzzword online. Earlier this year it was energetics and now it’s quantum leap.

And with this, I’ve noticed this trend of many people expecting their business to go boom overnight without actually doing the foundational work that leads to these big expansive results.

Or business coaches talking about quantum leaps like they just happened without actually sharing the reality of how it happened. The behind-the-scenes “who, what, when, where, how, why” context is missed when they’re only sharing photos of them sipping cocktails in Bali or the multitude of Stripe deposits into their bank account. There’s nothing wrong with sharing this of course – but context is everything.

Despite what the online space might have you believe – you simply don’t wave a magic wand and hello 6-figure business.

Because here’s the thing – if you want BIG results in your business you’ve gotta be willing to put in the work.

And what I know to be true is that these quantum leaps are actually a result of consistency and certain characteristics business owners embody. It’s THIS that leads you to that tipping point of seemingly overnight results aka a quantum leap.

So in today’s episode of the How I Do Content Podcast I’m sharing 5 characteristics of clients who get results.

When my clients embody these characteristics consistently – that’s when the magic happens!

So let’s begin.

Things You’ll Learn in this Episode of How I Do Content

• The secret behind the new buzzword in the online space is not what you might think
• The 5 characteristics of clients who get results 
• Why embodying these characteristics is where the magic happens

Join the Introverted Biz-Wizard Mastermind
6 months of support from Ned & I to help you find your voice, build a brand you love and create an introvert-friendly business strategy that lights you the fuck up.

I myself know and have experienced first-hand the impact of being surrounded by magical humans in a mastermind container with the support of a business coach who truly gets you.

And this is what you’ll receive over 6 magical months as an intimate group of biz-witches & wizards.

We start next Monday 26th September, so if you’re ready to create incredible magic in your business and get the results you truly desire – come and join us.

You can find out more at http://www.thesocialbolt.com.au/mastermind

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

In the last 12 months, I've spoken to so many business owners who are feeling it. They’re stressed, exhausted and on the brink of burnout.

They’re holding their shit together – barely.

So today’s episode of the How I Do Content podcast is really timely because I know so many magical humans are feeling this way – me included.

And I know that when I’m experiencing things in my business – so are my clients, so are my community and so are you.

So in today’s episode, we’ll dive into navigating stress in your life and business with my wonderful friend Karen Aird.

Karen is a Mindset, Stress & Lifestyle coach, as well as Co-founder, Creative Director and Lead Coach at the most peaceful place in Perth, health and wellness club, Clear Mind Studio.

In her online coaching programs and courses, Karen uses her signature framework, The Clear Mind Method, to help high-achieving women go from burnt out and stressed to balanced, purposeful, energised and happier than they have felt in years.

She supports her clients to live the happy, successful, stress-resilient life they dream of, without over-stretching, feeling guilty or burning out, via one and one coaching and her group program The Stress Solution.

Karen is really immersed in this work and has such rich knowledge and lived experience which makes her the perfect guest today. She shares some really great practical tips and strategies that you can implement straight away. 

Simple and sustainable habits, boundaries and practices to help you reduce your stress levels. 

Things You’ll Learn in this Episode of How I Do Content

• Practical tips and strategies to navigate stress and still thrive
• Karen’s favourite systems, habits & boundaries to create balance and reduce stress
• How Karen’s boundaries and habits have changed since becoming a mum

Connect with Karen Aird

• Follow Karen on Instagram at https://www.instagram.com/karen_clearmindstudio/ 
• Follow Clear Mind Studio on Instagram at https://www.instagram.com/clearmindstudio/ 
• Find out more at www.karenaird.com 

Want more? 

• Instagram: @thesocialbolt
• Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/
• Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
• Website: https://www.thesocialbolt.com.au 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

It’s one thing for me to tell you that being an introvert in business is a superpower – but practically how do you embrace those superpowers and also create an introvert-friendly business strategy?

You know that you’re an introvert and what that means for your energy and now it’s time to manage it in a way that’s best for you and your business.

And that’s exactly what I’ll be sharing in today’s episode of the How I Do Content Podcast – 4 of my favourite introvert-friendly business strategies.

This is super important because as an introvert if you’re always doing the opposite of what feels enjoyable or natural to you – guess what?!

It’ll be impossible to make it work – you’ll end up hating your business or burning yourself out. And you don’t want that.

And to add to that – in the online space, the successful businesses are the ones who are authentic, helpful and engaging.

Your community and your ideal clients want to connect with real people. So if you’re forcing yourself to be someone you’re not (aka an extrovert), your people will be able to tell – and they won’t trust you and therefore won’t buy from you.

So allow me to share some business strategies that are introvert-certified (by me of course).

Things You’ll Learn in this Episode of How I Do Content

• Why you need to manage your energy in a way that’s best for you and your business
• 4 introvert-friendly business strategies to create a sustainable & profitable business without draining your social battery
• The secret to embracing your introverted superpowers to build a successful business

Join the Introverted Biz-Wizard Mastermind
If you want the support to bring these strategies to life in your business (through a magical mix of group and 1:1 coaching) – I invite you to join me for the Introverted Biz Wizard Mastermind.

Over 6 magical months together, we’ll finesse your version of an introvert’s strategy to a fuck yes business. One that helps you build a business that actually feels good while making you sirius money.

We’re currently 20% sold out so if you want to make one of the spots YOURS – find out more at  www.thesocialbolt.com.au/mastermind and of course if you have any questions – please book a call and let’s chat at https://thesocialbolt.as.me/mastermind chat!

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Despite what society and the online space says, I’m such a big believer that business was made for introverts and I’m going to tell you why.

Because as an introvert, for most of my life I’ve been told by society that being quiet and enjoying alone time is not a good thing.

We live in a society where it’s considered desirable to be the social, vocal and “life of the party” kinda person.

And then I started my business and in the online space you’re faced with messaging that tells you to be successful you need to be more extroverted.

But I am a walking, talking example of what’s possible for introverts in business when you embrace your unique blend of introverted magic.

So in today’s episode of the How I Do Content Podcast I’m sharing 5 reasons why being an introvert in business is a good thing.

Things You’ll Learn in this Episode of How I Do Content

• Why I believe being an introvert in a business is actually a superpower. 
• 5 reasons why being an introvert in business is a good thing
• How you can embrace your introverted superpowers to build a successful business

Join the Introverted Biz-Wizard Mastermind
It’s my mission to empower introverts in business to embrace their introverted superpowers and that’s exactly why I created the Introverted Biz-Wizard Mastermind.

This 6-month container has been created to help you find your voice, build a brand you love and create an introvert-friendly business strategy that lights you the fuck up (without draining your social battery).

You can find out more at  www.thesocialbolt.com.au/mastermind and of course if you have any questions – please book a call and let’s chat at https://thesocialbolt.as.me/mastermind 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE