Marketing Made Simple – Details, episodes & analysis

You're sitting on a goldmine of knowledge—and you know you could package it up into an online course and help people. But every time you think about actually doing it, you hit a wall. You don't have an audience. You have no idea how to find people who'd actually pay for your course. It all feels too overwhelming, and you're starting to think it's just not worth it. But what if you could launch your course without having a huge following? 

In this episode of the Getting Unstuck series, we're solving a conundrum from a listener named Robbie: how do you launch when you're starting from scratch? And we’ve brought in the big guns for an answer! Today, J.J. and April are joined by Amy Porterfield, the top digital course expert who's helped over 90,000 people launch their ideas. Amy divulges her proven strategies for building an audience, creating valuable content, and making your first sales – even if you don't have an email list. So tune in and get the confidence and clarity you need to get your knowledge out into the world!

Join Amy's upcoming Course Confident bootcamp at StoryBrand.com/CourseConfident.

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Is your business feast or famine? Are you struggling to maintain consistent sales, even when you know there's demand? This is a common small business challenge—going from "everyone wants it" to crickets. So how do you keep the momentum going and turn those crickets into a steady hum of excited buyers?

As part of our Getting Unstuck series, today’s episode tackles a question from listener Tina Cusker, owner of La Cuisine, a boutique kitchen store with culinary classes. Tina's classes used to sell out months in advance, but when she reduced class frequency, customers stopped checking in. Hosts J.J. and April diagnose the issue and offer practical strategies that can be applied to any business. You’ll get valuable tips on reigniting interest, building anticipation, and keeping your audience engaged. Listen in and learn how to create a marketing system that keeps customers coming back for more!

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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

If you’ve done any kind of sales or marketing, you know that handling customer objections is a huge part of the job. Unfortunately, most companies have a hard time overcoming objections and helping customers see the value they have to offer. The result? They become sales-ey and lose sight of the goal: serving their customers.

In today’s episode, J.J. and April sit down with StoryBrand Certified Guide, Angie Schultz, as she shares her experience using the StoryBrand framework in her own business and in the businesses of her clients. You’ll learn how to handle objections with empathy and clarity (the StoryBrand way!) so you never lose sight of truly serving people. If you want to go from selling to serving in the way you handle objections, this episode is for you! Listen now.

Contact StoryBrand Certified Guide Angie Schultz directly at MarketingMadeSimple.com/Angie-Schultz.

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Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Working with bigger clients usually means a bigger paycheck, but it can be hard to get past the gatekeeper and convince the decision maker to work with you. If you’re not used to selling to larger businesses, you might assume that the gatekeeper is going to communicate the right information up the chain. But in reality, it will be more like a game of telephone where your message gets lost in translation, costing you important business deals.

In today’s episode, J.J. and April talk with StoryBrand Certified Agency Owner, David McAndrews. With expertise selling B2B, David shares some key tips for turning gatekeepers into your brand’s champion so your message gets through to the right people. Listen in as David shares three important tips for selling B2B so you can start landing your dream clients and closing bigger deals.

Contact David McAndrews of Goalpost Group, a StoryBrand Certified Agency, directly at MarketingMadeSimple.com/David-McAndrews.

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CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/LIVE

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Have you ever felt like your marketing message just isn’t coming together? It can be mind-numbing to stare at a blank screen, constantly deleting the few words you manage to tap out on your keyboard. When the words don’t flow easily, it can bring up questions like, “why is it so hard to explain why my business matters?!” or “I’m a marketer, why isn’t this easier?!”

In today’s episode, J.J. and April share a marketing makeover story featuring Stacey Brown Randall, an author, podcast host, and entrepreneur teaching people how to grow their businesses with referrals. Even though Stacey has a successful business (featured in Forbes and Fox Business!), she struggled to find the words to market her business. Listen in as Stacey and her StoryBrand Guides, Angie Schultz and Kelly Hartnett, share the process of transforming Stacey’s marketing and finding the right words to help her make more money.

Contact StoryBrand Certified Guide Kelley Hartnett directly at MarketingMadeSimple.com/KelleyHartnett.

Contact StoryBrand Certified Guide Angie Schultz directly at MarketingMadeSimple.com/Angie-Schultz.

Learn more about Kelley and Angie's client, Stacey Brown Randall, at StaceyBrownRandall.com.

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CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/LIVE

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

With the end of the year on the horizon, are you finding yourself feeling sluggish and unmotivated with your business and marketing efforts? You’re not alone! That’s why our newest Marketing Made Simple Podcast series is called “Energize.” From now until the end of the year, each episode will be centered around giving you the specific tips you'll need to reenergize your marketing and gain back momentum. If you need an extra boost, this series is for you!

In today’s episode, you'll hear an inspiring testimonial from Tom Cooper, past attendee of the StoryBrand Marketing Workshop. Listen in and learn how implementing the StoryBrand marketing framework can energize your marketing and in turn, your entire organization going into 2023!

Do you really want to energize your marketing and messaging heading into the new year? Then register today at StoryBrand.com/LIVE for the upcoming StoryBrand Marketing Workshop. Work directly with a coach who will show you how to fix your marketing in just two days (December 6 & 7, 2022) and create a clear Brandscript that actually compels customers to buy from you! Register for the StoryBrand Marketing Workshop now at StoryBrand.com/LIVE.

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CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/LIVE

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year. 

If you're running a local business, you know your marketing strategy needs to look different than online businesses or location-agnostic companies. You may even find your tried and true marketing plays aren't working when your potential customers are all local, especially if you're in a small town.

In this episode, J.J. and April talk with talk with StoryBrand Certified Guide Laura Capes Terry all about how to market locally with a focus on word of mouth marketing. They share three keys to building trust within your community and creating hyper local ads so customers start spreading the word and more people show up at your door.  

Contact StoryBrand Certified Guide Laura Capes Terry directly at MarketingMadeSimple.com/Laura-Capes-Terry.

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CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY 2 DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND LIVE WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/Live

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year. 

Asking people for money can feel awkward and intimidating, even if you’re fundraising for an amazing cause! Not only is it hard to find the right words, there’s often enormous pressure when you know how much every gift matters for your organization. But fundraising doesn’t have to feel like a heavy burden. When you use the StoryBrand framework, you’ll be able to approach fundraising with confidence and poise.

In today’s episode, J.J. and April talk with Casey Fuerst, Owner and CEO of Tic Tac Toe Marketing and StoryBrand Certified Guide, about how the StoryBrand framework can help fundraisers make their donors the hero of the story. Listen in to learn how changing your perspective on fundraising and making donors an integral part of your organization’s story will help you raise more money and impact more lives – including your donors’ lives!

Contact StoryBrand Certified Guide Casey Fuerst directly at MarketingMadeSimple.com/CaseyFuerst.

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START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year. 

Does your company do so much that it’s hard to explain what you offer? If you try to communicate too many things to your audience, they won’t know what to do with your products and services. Instead of becoming a part of people's lives, you’ll go into the “junk drawer” of your audience’s minds! They won’t take action on your offer because they don’t understand where it belongs.

In today’s episode, April and J.J. talk with StoryBrand Certified Guide, Stacey Moore, about how companies with multiple products can simplify their marketing and get more conversions. One of the best ways to do this is by creating a website that is strategically designed to communicate multiple offers. Listen in to learn how a multi-product website should be structured differently than a regular one and how a few simple adjustments can make a big difference for your customers!

Contact StoryBrand Certified Guide Stacey Moore directly at MarketingMadeSimple.com/Stacey-Moore-Studio.

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PRE-ORDER DONALD MILLER'S NEW BOOK HOW TO GROW YOUR SMALL BUSINESS AND GET A PROVEN 6-STEP PLAN FOR GROWTH: GrowYourSmallBusiness.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

The StoryBrand framework is all about clarity. But will using the StoryBrand framework make you sound boring? In today’s episode, J.J. and April tackle this question with the help of Jessie Congleton, StoryBrand Certified Guide and professional copywriter and marketing strategist. As a copywriter who has crafted messaging for multiple brands, Jessie provides expert advice on how to create authentic, personality-packed copy without sacrificing clarity.

First, Jessie recommends writing with clarity first and infusing personality later. According to Jessie, the best way to build a clear message is by using the StoryBrand BrandScript. Once you have your core messaging nailed down, Jessie suggests bringing in your personality in these key areas on your website: 1) In the section where you explain the philosophical problem you solve and the why behind your brand 2) In the section where you lay out the plan for your customers to buy your product. Listen in to learn how you can infuse personality into these key areas and help your brand stand out in the market!

Contact StoryBrand Certified Guide Jessie Congleton directly at MarketingMadeSimple.com/JessieCongleton.

Businesses Jessie referenced in this episode:

CornerPostMeats.com

KikiAndLuluco.com

BougieDawg.co

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PRE-ORDER DONALD MILLER'S NEW BOOK HOW TO GROW YOUR SMALL BUSINESS AND GET A PROVEN 6-STEP PLAN FOR GROWTH: GrowYourSmallBusiness.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

STORYBRAND INSTAGRAM: instagram.com/StoryBrand