Extrology: Mastering People, Performance & Purpose – Details, episodes & analysis

Creativity is dead and 5 year plans are now quarterly sprints, but in today’s commoditised world Rupert Bedell dares to lead differently.

Rupert has reinvented himself many times over the years, from AmEx & HSBC’s marketing master to now leading Fasthosts in an MD role he was never destined to take on.

If you’re serious about building a lasting legacy, leading with integrity, or reigniting your creativity, join us on Extrology for an insight into Rupert’s remarkable journey.

Lee and Rupert discuss:

• Rupert’s career reinvention, the importance of being adaptable, and viewing challenges as opportunities for growth
• Creating meaningful workplace cultures that prioritise purpose over performance
• Leadership through transparency as a way to build trust within an organisation
• The death of creativity in marketing, trading in stories for statistics
• The significance of remaining a student throughout the span of your career

Rupert Bedell: 

https://www.linkedin.com/in/rupert-bedell-7006aa13/

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Get in touch: lee@extrology.com

Extrology:

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https://www.instagram.com/extrologypodcast/

https://www.tiktok.com/@extrology

https://substack.com/@extrology

https://www.youtube.com/@extrology

Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

For over 20 years Les Flitcroft was an aerospace engineer. A double arm break and series of life-altering events later, he has embarked on a journey of discovery, leading him to tutoring countless people in the art of Pranic Healing.

From overcoming initial skepticism of alternative therapies to embracing the unique way in which Pranic Healing combines Eastern and Western medical philosophies, the immense challenges that Les has overcome have demonstrated admirable resilience and resolve. 

Find out more about how he’s been touching so many lives and sharing his passion for helping others, on this episode of Extrology.

Lee and Les discuss:

• The life-altering accident that left Les with two broken arms
• Discovering and embracing pranic healing
• Overcoming an initial sense of cynicism
• Emotionally processing the journey of recovery
• The difficulty in accepting intangible concepts

Les Flitcroft: https://www.linkedin.com/in/les-flitcroft/

Send us a text

Get in touch: lee@extrology.com

Extrology:

https://www.extrology.com/

https://www.instagram.com/extrologypodcast/

https://www.tiktok.com/@extrology

https://substack.com/@extrology

https://www.youtube.com/@extrology

Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

Michael McLean is not your typical entrepreneur - he’s turned a bankrupt ice hockey club into a championship team, tripled the profits of his family business, and inspired thousands to embrace bold action.

With a no-nonsense, take-no-prisoners approach, Michael’s motivational sentiment will push you to rethink success and purpose. Join us to explore the power of ‘Vitamin N’, the secret to winning every day, and the three most important words you should live up to.

Lee and Michael discuss:

• Being the ‘Merchant of Truth’ and the personal philosophy that fuels Michael’s success
• Balancing being ruthlessly effective in business with making a meaningful impact on the community
• The parallels between building a championship sports team and running a profitable business
• The one ‘no-BS’ mindset shift every leader needs to adopt immediately

Michael McLean:
https://www.linkedin.com/in/michael-mclean-12b9671a5/

Send us a text

Get in touch: lee@extrology.com

Extrology:

https://www.extrology.com/

https://www.instagram.com/extrologypodcast/

https://www.tiktok.com/@extrology

https://substack.com/@extrology

https://www.youtube.com/@extrology

Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

James Gray has over 25 years’s experience as CEO & Director in the digital content industry, watching the world’s accelerating digitisation in every facet of today’s world. With aggregation playing a huge role in how we consume media nowadays, it was a matter of time until someone found the key to revolutionise how we access learning content.

Coutts Information Services may have been his first foray into streamlining written content in 1991, but with his latest venture, Kortext (@kortextonline), James is bringing a huge selection of educational texts to over 80 countries globally.

We delve into the takeaways from James’ extensive career to date, and where he sees the digitised future of the industry in the coming years, on this week’s episode of Extrology.

Lee and James discuss:

• The exciting future of digital education delivery
• Incorporating AI into tailoring teaching content
• How to capitalise on the US market
• James’ role at the advent of ebooks’ prevalence
• Managing short-term and long-term business decisions

Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/

Links & references at: https://www.extrology.com/

Send us a text

Get in touch: lee@extrology.com

Extrology:

https://www.extrology.com/

https://www.instagram.com/extrologypodcast/

https://www.tiktok.com/@extrology

https://substack.com/@extrology

https://www.youtube.com/@extrology

Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

With a Youth Olympics gold medal to his name, Ian Flanagan’s drive and motivation is indisputable, and as his bespoke accounting software solution Voly prepares to expand industries from yachting to music, his business acumen is equally apparent.

Ian, a Welsh former-professional Tennis player with incredible international sporting experiences as one of the world’s best, joins Lee Cooper on episode 29 of Extrology to discuss transitioning his determined mindset into a budding business venture. 

We hear how Ian’s built business relationships that are more akin to friendships, why you should avoid rushing and chasing short-term money, and the invaluable lessons learned from a round of golf with Michael Jordan...

Lee and Ian discuss:

• The influences and idols behind Ian’s fantastic tennis career
• Career highlights from the Stella Artois Championships at Queens and the Youth Olympics
• Finding inspiration for Voly and building the right team to fulfil its potential
• Building strong, meaningful relationships with clients
• Employing Michael Jordan’s approach to embracing losses

Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/

Links & references at: https://www.extrology.com/

Send us a text

Get in touch: lee@extrology.com

Extrology:

https://www.extrology.com/

https://www.instagram.com/extrologypodcast/

https://www.tiktok.com/@extrology

https://substack.com/@extrology

https://www.youtube.com/@extrology

Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

It’s been said that no idea is truly original, so bringing value to business is all about an ability to execute those ideas. With an incredible track record to show from his decades as a serial tech entrepreneur & angel investor, there’s no doubt that William Reeve possesses that ability in abundance.

Having run the largest technology consumer research programme in Europe, Co-Founded the UK's leading online DVD rental brand - which eventually became LOVEFiLM - and holding Non-Executive roles in Secret Escapes, Graze and Dunelm, William has no shortage of tales and takeaways from his experiences.

Joining Lee on this week’s Extrology, William recalls the pain points that became progress on his business journey, which now sees him as the CEO of Goodlord.

Lee and William discuss:

• William’s remarkable portfolio of executive and non-exec roles
• Early fascination with technology, and releasing a game during his GCSE years
• Finding more value in executing ideas than conceiving them
• The oft-overlooked quality of sales as a professional skill
• Taking a portfolio approach to business vs having a sole focus
• The importance of diverse skill sets and outlooks in any team

Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/

Links & references at: https://www.extrology.com/

Send us a text

Get in touch: lee@extrology.com

Extrology:

https://www.extrology.com/

https://www.instagram.com/extrologypodcast/

https://www.tiktok.com/@extrology

https://substack.com/@extrology

https://www.youtube.com/@extrology

Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

Very few businesses consider half of the entire globe as a target market, but in lieu of woefully absent education and funding around female health issues, MPowder is breaking barriers and making menopause an issue that can be tackled together.

MPowder’s success is driven by the creative mind of Rebekah Brown, a Founder whose experience spans several successful businesses, as well as the process of menopause that they’re working so hard to cater towards.

Discover how Rebekah achieves such strong backing for an issue that’s under-represented, the roles that have seen her expand teams in the face of imminent closure, and why MPowder represents so much more than an entrepreneurial opportunity...

Lee and Rebekah discuss:

• Rebekah’s personal experiences with menopause, and how they inspired the inception of MPowder
• The abhorrent lack of education and funding around female-specific health issues
• Obtaining backing from predominantly male investors through open honestly and storytelling
• Rebekah’s creative upbringing in theatre, leading to creative support in the landmark 1997 UK elections
• The importance of data and knowledge in catering to consumers
• Growing a team from 4 to 30+ as MD of bite

Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/

Links & references at: https://www.extrology.com/

Send us a text

Get in touch: lee@extrology.com

Extrology:

https://www.extrology.com/

https://www.instagram.com/extrologypodcast/

https://www.tiktok.com/@extrology

https://substack.com/@extrology

https://www.youtube.com/@extrology

Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

The BBC’s coverage of news events is an institutional mainstay, and journalism would be bereft with its absence. Playing a key role in shaping their internet presence is one Nic Newman, now a Lead Author of the Reuters Institute Digital Report.

Clearly, Nic’s dedication to quality journalism delivered effectively is a trait demonstrated throughout his career, from the demanding training grounds of local radio, to playing an instrumental role in the formation of the BBC’s news website, to now heading up the world’s largest annual report in his field.

Joining Lee Cooper on this week’s Extrology podcast, Nic shares the exciting advancements that paved the way for the BBC’s digital presence, some incredible findings from his work with the Reuters Institute, and the balance to be found between technological advancements and retaining human connection.

Lee and Nic discuss:

• How Nic broke family expectations to enter the world of radio
• The incredibly broad skillset demanded by roles in local radio stations
• Editing as a ‘lost art’
• Moments of large scale change in journalistic delivery
• Building the BBC’s reputation and infrastructure
• Combatting the feelings-over-facts reporting currently prevalent on the internet

Links & references at: https://www.extrology.com/

Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/

Send us a text

Get in touch: lee@extrology.com

Extrology:

https://www.extrology.com/

https://www.instagram.com/extrologypodcast/

https://www.tiktok.com/@extrology

https://substack.com/@extrology

https://www.youtube.com/@extrology

Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

The chances that your life has been completely devoid of content without John Lloyd CBE’s involvement is slim-to-none. With a roster of work reading like a memoir of British cultural phenomena through sound and screen (QI, Blackadder, Spitting Image, and No Such Thing As A Fish to name but a few), his dedication to creating engaging content shines in lieu of career changes and runs of misfortune.

In a truly captivating discussion with Lee Cooper, John ponders many of life’s tribulations and the lessons to be learned from every hurdle that most would call “failure”. From the closed door of straight acting that opened up the opportunity to produce radio shows, right through to earning his rightful reputation as an industry icon, we’re taken on a journey through his highest highs and toughest challenges.

Lee and John discuss:

• John’s multinational childhood, and the values it taught him
• Reaching your full potential and finding your success, even if not in a conventional sense
• Focusing on ‘autotelic’ work - content worth doing for its own sake and not for others
• Learning more from failure than from success
• The evolution, and current barren state, of cultural movements that inspired particular art styles and creative trends
• Finding meditation in your work

Links & references at: https://www.extrology.com/

Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/

Send us a text

Get in touch: lee@extrology.com

Extrology:

https://www.extrology.com/

https://www.instagram.com/extrologypodcast/

https://www.tiktok.com/@extrology

https://substack.com/@extrology

https://www.youtube.com/@extrology

Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

Following idols like Nigel Mansell, Jackie Stewart and Graham Hill, Hamish Gordon’s talent and passion for racing has led him to podium glory and competing against accomplished drivers like Jenson Button. Hamish’s latest feat, however, sees a Graham Hill-esque mascot adorning the label of a unique, innovative, non-alcoholic gin brand - The Driver’s Tipple.

Having launched in 2018, the truly remarkable alternative to regular gin - as host Lee Cooper will attest to after an on-air taster in this podcast - has grown through the strength of Hamish’s network, quality of the product, and customers’ connection to the tongue-in-cheek brand & loveable mascots Miles and Ophelia.

Discover the story behind The Driver’s Tipple’s arduous development and progression since their successful launch on this episode of Extrology.

Lee and Hamish discuss:

• Hamish’s early entry into motorsport and racing idols
• Competing in Formula Ford against the likes of Jenson Button
• Finding podium success in international races
• The inspiration to start an innovative, revolutionary drinks brand
• Entering the market as our drinking culture and habits shift towards healthier, more experimental lifestyles
• The invaluable support that a strong network provides in both racing careers and business ventures

Links & references at: https://www.extrology.com/

Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/

Send us a text

Get in touch: lee@extrology.com

Extrology:

https://www.extrology.com/

https://www.instagram.com/extrologypodcast/

https://www.tiktok.com/@extrology

https://substack.com/@extrology

https://www.youtube.com/@extrology

Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/