Don't Work Harder – Details, episodes & analysis

Robin  Waite is a successful business coach, author, and keynote speaker known for his practical, no-nonsense approach to helping entrepreneurs, freelancers, and consultants grow profitable businesses.

With over 20 years of entrepreneurial experience - including building and selling a design agency - he founded Fearless Business, a coaching program that has doubled his clients’ income in as little as 90 days.

In this invaluable episode, Robin discusses the importance of being fearless in business, increasing your prices if you want to scale, money mindset, building a business you actually love, and more.

He covers:

- Where his drive for success originated from

- The importance of pricing high and delivering a premium service

- How to package your services to attract more clients, at higher price points

- How he freed up time on his calendar and built more freedom into his business

- His entry into the coaching industry, and how he aggressively  got his name out there to create opportunities for himself

If you want to build a profitable business that you're excited to wake up to every morning, this episode is a must listen.

This episode is brought to you by our Sponsors: Constant Contact.

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

TIMESTAMPS

00:00 Intro

02:08 What AI Doesn’t Know about Robin

04:41 Robin’s Journey

07:53 Growing Up Around Scarcity

10:45 From Employee to Business Owner

13:56 Constant Contact

15:08 Was Robin Always Fearless?

18:18 Robin’s Big Domino Moments

20:48 Increasing Your Prices

33:12 Agency Owner to Coach

39:31 Signs You’re Close to a Breakthrough

45:13 This is Holding You Back

49:29 Letting Go of People Who Don’t Believe in Your Vision

54:53 The Power of Asking for Opportunities

1:03:33 Helping Others

1:07:32 Partnership with Ali Abdaal

1:12:57 Grabbing Life by the Horns

1:20:47 Final Words of Wisdom

1:25:02 Outro

#BusinessTips #DontWorkHarderPodcast #smallbusiness

Linda Plant is a self-made British entrepreneur and one of Alan Sugar’s fierce interviewers on BBC’s The Apprentice since 2015.

She began her career at just 15, selling women’s fashion on market stalls in Yorkshire.

Over time, she grew the business into 14 retail outlets before launching a knitwear brand called Honeysuckle and becoming one of the first women to float a fashion company on the London Stock Exchange

After retiring from the fashion world, Linda pivoted into property and interior design, founding a successful development firm and designing high-end homes.

She’s also the founder of the Linda Plant Academy, where she mentors entrepreneurs and provides business training.

On this very special episode of Don’t Work Harder, she tells us the inspirational story of how she came through nothing and overcame personal challenges to become extremely successful In business.

In this conversation, Linda shares:

• Her rise from “coming from nothing” to international business success
• How to manage your emotions while building a business
• Why you must be both commercial and passion-driven
• Her philosophy on hard work, self-belief, and decision-making under pressure
• Plus, she even gives us some behind the scenes secrets behind BBC’s The Apprentice that most of the public don’t know!

If you’re an entrepreneur, this episode is a must – it’s packed full of inspiring stories and actionable tips from a massively successful business career.

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

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Catherine Erdly is a UK-based retail strategist, author, and consultant.With over 25 years of experience in the retail industry - including senior roles managing multi-million-pound budgets for high-street brands - she now works directly with makers, shopkeepers, and e-commerce founders to bring big-business tools to small businesses.

Through her consultancy, Catherine helps product-based entrepreneurs master stock control, manage cash flow, price effectively, and build systems for long-term growth.

Her practical, down-to-earth guidance is rooted in deep industry knowledge, and she’s known for helping business owners move from overwhelm to clarity - often by focusing on the numbers behind the scenes that really drive success.

She’s also the author of Tame Your Tiger, a book that breaks down the challenges of managing product inventory and turning creativity into profit.

In this value packed episode, Catherine discusses…

- The mindset necessary to build and scale a successful company

- How she found managed to push herself out of her comfort zone to take her business to the next level

- Her mission to improve the retail industry and change the lives of retail business owners along the way

And a whole lot more.

This is a must listen for all entrepreneurs, especially those in the retail space.

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

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Catherine’s socials: https://www.linkedin.com/in/catherineerdly

https://www.instagram.com/resilientretailclub

And her website: https://www.resilientretailclub.com/.

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#RetailBusinesses #TheApprentice #BusinessTips #DontWorkHarderPodcast

We’ve been itching to get this episode out, as soon as we managed to book Richard Moore into our recording schedule.

Richard Moore is a seasoned business coach and client attraction MACHINE - who came into the studio to talk to us about…

- Why he considers himself the ANTI influencer… despite having a massively engaged audience of over 100,000 followers on LinkedIn

- How to reliably bring in clients from social media - even with just a few hundred followers

- Why the usual of advice of “just do more volume” might actually be DAMAGING your business

And that’s just scratching the surface.

Richard’s expertise spans all the way from mindset and personal branding to content strategy, client attraction, and sales techniques.

With over 17 years in sales and business development, he works with companies from startups to seven-figure enterprises, teaching them how to attract, nurture and convert clients to drive growth.

In this episode, he talks to Suman about the raw reality of scaling a business, the mindset of a successful business owner, and how to actually use social media to bring in paying clients.

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

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Richard’s LinkedIn:

https://www.linkedin.com/in/richardjamesmoore/

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#RichardMoore #ClientAttraction #BusinessTips #DontWorkHarderPodcast

What would you give to know exactly how successful entrepreneurs turned it around in that moment when things didn't go to plan?

Find out how, despite the public success - the speaking gigs, the clients, the thriving business - Teresa Heath-Wareing was stuck in a deeply personal battle that was silently holding her back.

To turning things around to now, her most profitable year yet.

In this episode of Don’t Work Harder, Teresa shares the honest story of how she transformed both her life and business - and why it took facing her addiction, rethinking her entire model, and making bold, uncomfortable moves to unlock the version of success she truly wanted.

You’ll learn:

- Why Teresa walked away from a “successful” business - and how to know when it’s time to make a bold shift

- The mindset shift that allowed her to fire her 1:1 clients - and how to do the same with confidence

- What changed after she invested £15,000 in a mentor

- The business principles that helped her move from burnout to profit and freedom

- How healing her personal life ultimately led to her building the business of her dreams

Teresa is an award-winning TEDx speaker, host of the #1 rated Your Dream Business Podcast, and one of the most respected voices in online business.

She’s also a very special person in our world - and we cannot wait for you to hear the stories, insights, and powerful lessons she shares in this episode.

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

Teresa’s Socials:

📸 https://www.instagram.com/teresa_heathwareing

💼 https://www.linkedin.com/in/teresaheathwareing

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#BusinessGrowth #BusinessTips #DontWorkHarderPodcast

Despite doing $200M in 12 months with his portfolio company, Ryan Deiss told us he has NEVER felt more uncertain about the future… because of AI.

He also preached that hiring lower-skilled team members could be KILLING the growth of your business.

Plus, he explained why he has done a complete 180 in his consulting business, DigitalMarketer - largely due to the rapid acceleration of Artificial Intelligence.

Yep… this one got heated 😳

Ryan Deiss is a leading digital marketing expert, entrepreneur, and founder of DigitalMarketer, the leading training platform for modern marketers.

Ryan is widely regarded as one of the sharpest minds in digital growth and business scaling…

And he met with Suman to drop 54 minutes of nothing but value.

This is far from the conventional business advice you’ve heard dozens of times before.

A lot of his takes will likely surprise you - but will almost certainly lead to massive changes in the way your business operates over the coming years.

If you want to run a wildly profitable business that doesn’t rely on YOU to pick up the slack…

This exciting episode is a non-negotiable.

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

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Ryan's Socials:

LinkedIn: linkedin.com/in/ryandeiss

Instagram: instagram.com/ryandeiss

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#Scaling #BusinessTips #DontWorkHarderPodcast

Imagine making 7 figures a year… without having a ton of meetings in your calendar, or a complicated team to manage 👀

In this episode, Laura Belgray told us exactly how to do just that.

Laura is one of the most influential voices in modern copywriting - and in this episode she tells us…

- How she rose from starting out in the coaching space, to building a 7 figure online business faster than you might expect

- The secrets to making a lot of money, without filling your calendar up with meetings that you don’t want to go to 👏

- Why she decided to scale her business with a small, powerful team - rather than hiring a lot of people

- The DANGER of overly using Chat GPT in your copywriting, if you want to make sales

We were lucky enough to be able to record this backstage with Laura, before she took to the stage at ATOMICON with an extremely popular, value packed presentation.

If you want to wake up to a massively profitable business - without dreading the calls and tasks on your calendar, you NEED to listen in to this one.

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

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Laura’s Instagram: https://www.instagram.com/laurabelgray

And her website:

https://www.talkingshrimp.com

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#BusinessGrowth #BusinessTips #DontWorkHarderPodcast #copywriting #7figurebusiness

Is self-confidence holding you back from building the business of your dreams?

And what could you achieve if your lack of self-belief wasn't standing in the way of greater success?

It was through ultimate belief, self-confidence, sheer tenacity and ambition that Sinead Sharkey‑Steenson and Lisa Strutt built a sold-out conference that takes most people 10 years… in 12 months.

In May of this year, Sinead Sharkey‑Steenson and Lisa Strutt hosted an electric, extremely popular business conference, and they already have a LOT of demand for next year’s event. Backstage at ATOMICON 2025, we spoke with them both to find out…

- The secret to bulletproof confidence and self-belief as a business owner

- How they created so much demand that their website CRASHED 😳

- Their plans to build something HUGE over the next 5-10 years

Sinead and Lisa both have a wealth of experience in leadership coaching, HR, and transformation work, and have guided more than 10,000 women across the world.

If you want to build a business with enormous confidence and self-belief - this episode will light you up, leaving you inspired by their stories of how challenge and personal tragedy was to become the catalyst for enormous positive change.

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

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Sinead’s Instagram:

https://www.instagram.com/generationwomen/?igsh=bmVodTR6OHM4NWtp&utm_source=qr#

Impact Players’ Instagram:

https://www.instagram.com/career.reboot/?igsh=MXl3Ymk0dzhmNnF1#

What if changing your target client could make you a LOT more money?

Elizabeth went from feeling underpaid and unsuccessful, to hitting her first £10k month... then £20k month... faster than you could believe 💰

And she finally broke out of the rollercoaster cycle of unpredictable cash in her business.

The secret? She changed who she was selling to.

Elizabeth Stiles is a highly respected fashion consultant, speaker, and industry mentor with over 15 years of experience working with high street giants like Next, New Look, Urban Outfitters, and ASDA.

In this practical, value packed conversation, Elizabeth reveals:

- How to change your target client in order to start making more money NOW

- How she switched from selling exhausting £9 courses to effortless £5k

programs 💸

- How to go from unpredictable, rollercoaster launch cycles to reliable, predictable income 📈

- How to to build relationships and get opportunities with 7-figure entrepreneurs you've never met

If you're tired of undercharging and over-delivering, this episode will teach you how to actually start making great money from what you do.

Warning: Elizabeth's honesty about toxic work cultures, offer positioning, and scaling a business might just give you the courage to finally charge what you're worth.

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

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Elizabeth's Socials:

LinkedIn: https://www.linkedin.com/in/elizabeth-stiles-fashion/

Instagram: https://www.instagram.com/elizabethstilesuk?igsh=eW8zeTJpZ2F0bHdr

#DontWorkHarder #BusinessGrowth #FashionIndustry

Most entrepreneurs have that ONE thing they keep putting off - the uncomfortable skill that feels too scary, or just not ""them.""

But what if that's exactly what's holding you back from your next breakthrough?

Sophie Milliken MBE avoided sales for YEARS... until difficult circumstances forced her to face it head-on.

The result? £200k of new business in just six weeks 💸

Now she's sharing exactly how to turn your biggest business fears into what makes you the most money.

Sophie is an MBE recipient, bestselling author, and one of the most influential voices in the North East business scene.

In this game-changing conversation, Sophie reveals:

- How to turn opportunities into 7-figure businesses 📈

- Why your lack of experience might be your BIGGEST advantage over ""expert"" competitors

- The exact mindset shift that helped her win £200k in business during dark times

- How to identify which ""scary"" business activity is actually your hidden superpower

- The red flags to watch for in business opportunities and partnerships 🚩

- Why walking away from money is sometimes the bravest business move you can make

This isn't your typical ""hustle harder"" success story.

If you think you need a perfect plan to build something extraordinary, this conversation will completely change how you think about business success.

Warning: Sophie's honesty about the realities of single parenthood, business exits gone wrong, and more - might just inspire you to take that leap you've been putting off.

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This episode is brought to you by our Sponsors:

Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.

Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025

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Find Sophie Here:

Sophie’s new book: https://rb.gy/bqq137

Sophie’s TEDx Talk: The truth behind The Showreel https://youtu.be/woZ_d3WTtR

LinkedIn: www.linkedin.com/in/sophie-milliken

X/Twitter: Moja_Sophie

Instagram: moja_sophie

Website: https://thisismoja.com

https://www.sophiemilliken.co.uk