The Fearless Business Podcast – Details, episodes & analysis

In a recent episode of The Fearless Business Podcast, Robin Waite interviews Chris Do, a successful entrepreneur who has built an $80 million agency over 22 years. Chris is also the creator of the YouTube channel "The Futur" which boasts over 2.5 million subscribers. This conversation dives deep into Chris's journey, the lessons he's learned, and the strategies that have propelled his success.

• Everyone has a unique superpower that can be harnessed for success.
• Authenticity in branding can significantly accelerate business growth.
• Pricing strategies, including price bracketing, can enhance profitability.
• The importance of focusing on outcomes rather than time spent.

Chris believes that everyone possesses a superpower—a unique strength that, when fully integrated into their professional life, can lead to greater success. He shares his journey of self-discovery, emphasising that many people often suppress their true passions in favour of societal expectations. By embracing all aspects of oneself, including childhood interests and curiosities, individuals can align more closely with their authentic selves.

In the podcast, Chris discusses how many people present a version of themselves that they think others want to see, rather than their true selves. This can hinder genuine connections and business growth. He encourages listeners to be intentional about their branding and to express their true beliefs and values. By doing so, they can attract the right audience and foster deeper relationships.

Chris acknowledges that while some social norms are beneficial, they shouldn't dictate how one presents themselves in business. He uses the analogy of shopping in a supermarket, where products compete for attention based on their packaging and branding. Just as unique products stand out on shelves, individuals should strive to showcase their authentic selves to attract the right clients.

Chris shares that throughout his career, he has had to reinvent himself every few years to stay relevant. He highlights the importance of being proactive in adapting to changes in the industry, rather than waiting for disruption to occur. This mindset has allowed him to pivot successfully from a service-based design company to a content-driven business.

One of the key topics discussed is price bracketing. Chris explains that when clients are hesitant to reveal their budget, it’s essential to provide a range. For instance, stating that a project could cost between $30,000 and $200,000 allows clients to feel more comfortable sharing their budget. This strategy not only helps in negotiations but also sets a precedent for the value of the service being offered.

Chris advocates for incremental pricing, encouraging business owners to raise their prices significantly rather than making minor adjustments. He argues that this approach tests the market's perception of value and helps professionals understand their worth better. By focusing on the outcomes they deliver, rather than the time spent, service providers can better align their pricing with the value they create.

A significant point made during the conversation is the need to shift focus from time-based billing to outcome-based pricing. Chris emphasises that clients care more about the results they receive than the hours spent on a project. By framing conversations around the impact of their work, service providers can better articulate their value and justify their pricing.

Chris Do's insights offer valuable lessons for entrepreneurs and business owners looking to scale their operations. By embracing authenticity, understanding their unique superpowers, and implementing effective pricing strategies, individuals can create a more fulfilling and profitable business. The journey of self-discovery and reinvention is ongoing, but with the right mindset, anyone can achieve their goals and make a significant impact in their industry.

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore 

And check out the Robin's website: >> https://www.robinwaite.com

Unpack the hidden drawbacks of hourly pricing in this insightful episode with Robin Waite. Discover why hourly rates might be limiting your business growth and learn about alternative pricing strategies that can enhance your profitability. This discussion is a must for any service professional looking to move away from traditional billing methods and towards a value-based pricing model.

• Explore the controversial view that hourly rates are not just inefficient but potentially unethical, with detailed examples illustrating how they can lead to client dissatisfaction and reduced earnings.

• Hear about three web designers with varying levels of expertise and how their approaches to pricing affect their business outcomes.
• Analysis of how charging based on time rather than value can distort client expectations and work incentives.

• Learn how to shift from time-based billing to value-based pricing, focusing on the results you deliver rather than the hours you work.
• Understand the benefits of this approach, such as improved client satisfaction, better project alignment, and higher revenue.

• Get actionable advice on redefining your pricing strategy to reflect the true value of your services.
• Tips on communicating this change to existing and potential clients to enhance your business model.

Join Robin as he breaks down the fundamentals of pricing strategies that empower business owners to earn more while working less. This episode is ideal for freelancers, consultants, and any professionals tired of the traditional hourly grind who are ready to revolutionise their pricing model.

Use the following link: https://www.robinwaite.com/app

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore 

And check out the Robin's website: >> https://www.robinwaite.com

I had a really fascinating conversation between Business Coach, Robin Waite and Darren Ockenden, founder of Motion to Profit, about the benefits of Video and Podcasts for small business owners and why it's wortwhile investing the money into building these as a marketing asset.

Having served as a police officer for 14 years, Darren is the visionary behind Motion to Profit, a top-rated marketing agency specialising in Video Production and Podcast Management. 

The podcast discussion covered a wide range of topics related to personal branding, content creation, and business growth. Here are some key highlights from the conversation:

1. Podcasting and Video for Personal Branding: Podcasting and video are powerful tools for building a personal brand. They allow you to connect with your audience on a personal level, create trust, and engage with your target audience effectively.
2. Consistency and Quality: Consistency in content creation is essential, but it should not compromise quality. Focus on delivering valuable content that resonates with your audience and aligns with your brand's message and values.
3. Transparency and Authenticity: Building trust through transparency and authenticity is key to personal branding. Share your journey, including successes and failures, to connect with your audience on a deeper level.
4. Diversify Content Formats: Diversify your content formats to cater to different preferences within your audience. Offer a mix of blogs, podcasts, videos, and social media posts to engage a broader audience.
5. Networking and Collaboration: Building a network within your industry and collaborating with influencers can open up opportunities for growth and exposure.
6. SEO and Online Visibility: Optimise your online presence for search engines to reach a wider audience. Use relevant keywords, meta descriptions, and backlinks to improve your website's search rankings.
7. Monitoring and Adaptation: Regularly analyse your personal branding efforts, monitor engagement metrics, and adapt your strategy based on what works best for your audience.
8. Seek Professional Guidance: Consider outsourcing tasks that aren't your core strengths, like content creation, to professionals who can help you maintain consistency and quality.
9. Stay True to Your Values: Never compromise your values or authenticity for the sake of personal branding. Your brand should reflect your true self and the values you hold dear.

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website: >> https://fearless.biz and https://www.robinwaite.com

My Guest today is Matt Essam is the Author of Create and Prosper. Having worked in the creative industries for over 12 years within big agencies as well as running his own freelance business, Matt realised that being successful is about more than just adding bigger projects to your portfolio.

In 2015 a series of unexpected events changed his perspective on life and he decided that it was time to find some meaning and purpose in his work. With the support from some of the UK’s leading entrepreneurs and business mentors, Matt developed a framework that he now uses to help established freelancers and small agencies to grow their business through work that is both creatively fulfilling and financially rewarding.

• Sales without being salesy
• Finding fulfilment in your work
• What are dream clients and how do you find them?
• Mindset or anything psychology related

His book! (https://www.createandprosper.co/)

Website - www.mattessam.co.uk

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My Guest today is David Shar the Founder of Illuminate PMC. David is a keynote speaker, consultant, and trainer specialising in helping organisations improve their leadership and culture, combat burnout, and design meaningful work.

David holds a Masters in Industrial / Organisational Psychology and is a current doctoral candidate in Business Psychology where he is studying the intersection between burnout and meaningful work. He lives in Baltimore, Maryland where he is currently quarantined with his wife and 5 children.

• Employee burnout – what is it? What causes it? How can an organisation fix it?
• The deeper meaning of work; work as a calling; finding passion & meaning in your work.
• Employee selection – how to hire more effectively.
• How to be a more effective leader.
• Diversity & inclusion and why diversity is useless without inclusion.

David would like to offer access to his FTF Burnout-Proof Culture Model: http://zc.vg/d2taz

LinkedIn - www.linkedin.com/in/DavidShar Insta - https://www.instagram.com/illuminatepmc/ Website - www.illuminatepmc.com

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My Guest today is Richard Woods who is the Creator of The Lead Gen Academy and 'The Apprentice' runner up. Richard Woods, is an award-winning entrepreneur, BBC's The Apprentice finalist, professional keynote speaker, radio presenter, investor & bestselling author.

He runs the award winning Lead Gen Academy which shows entrepreneurs and marketers how to unleash the power of digital on their business - https://www.leadgenacademy.co.uk/ He was a finalist upon BBC’s The Apprentice, Series 11 (2015) – Where he was the top seller across all tasks during the competition and broke two Apprentice records one for most sales in one day (£4.3 million) and secondly “The best Advertising Task ever seen on The Apprentice” – Lord Sugar.

• Lead Generation

5-day Facebook ads challenge, Get more leads group

https://www.leadgenacademy.co.uk/Facebook-Ads-5-Day-Challenge

Best Selling Book “Digital Trailblazer” - available on Kindle or Softback

https://www.amazon.co.uk/Digital-Trailblazer-Technology-Marketing-Business/dp/1781331693/ref=sr_1_5?dchild=1&keywords=richard+woods&qid=1598962076&sr=8-5

Sizzle Video https://youtu.be/9aT3SOTpeN4

LinkedIn https://www.linkedin.com/in/dickwoods/ Insta https://www.instagram.com/richard_woods/ Website https://www.leadgenacademy.co.uk/

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Today’s episode is hosted by Fearless Business Coach, Kate Hunter, where Kate delivers a fantastic insight on How to fix your Money Mindset.

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website: >> https://fearless.biz 

My Guest today is Paul Holbrook who describes himself as all round optimist and the Creator of The Diary Detox. Paul is a time rebel, speaker and author who walked away from a 20-year career in the City of London having become frustrated at standing-by watching the toxic effect of people's diaries on themselves and those around them without them realising it. On the way to creating a world of better-led people, Paul stumbled across the Diary Detox®, a business that he now runs.

Having covered a variety of roles within technology and people management, Paul is passionate about improvement. He believes the only thing stopping people getting the most from themselves, is an unerring attention to getting the best from everyone and everything around them. It all starts with what's in their diary.

• Time and how people waste it without realising.
• Management and Leadership and how they're misunderstood.
• The effect on not being sure where you're going.
• The effect of not planning time.
• Reflection on what's REALLY happening.

• Book – “What are You Doing?”
• Diary Detox® Practitioner

LinkedIn - https://www.linkedin.com/in/paulmichaelholbrook/ Website https://diarydetox.com

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My Guest today is Dan Rice, the founder and creator at I Am Dan Rice (Digital Marketing). Dan is a creative marketer who has discovered how much he really enjoys coming up with content ideas. If you’re someone who is intimidated by the process of coming up with great ideas, simply don’t have the time or just want to focus on other areas of your business Dan is here to help.

• Using Twitter to drive traffic to your website
• Building real person to person relationships to drive business
• Why you should or shouldn't build a community/group

• Dans services – a Digital Marketer Specialising in Creative Ideation
• If you’ve got any Twitter related questions: https://iamdanrice.co.uk/ccm/

LinkedIn - https://www.linkedin.com/in/danielrice85/ Twitter - https://twitter.com/iamdanrice Insta - https://www.instagram.com/iamdanrice/ Website - https://www.iamdanrice.co.uk

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My guest today is Jen Hall, Business Positioning Coach & Market Leadership Expert. Jen Hall is a Business Positioning Coach & Market Leadership Expert Helping successful entrepreneurs become market leading future proof business owners.

She’s a multi business owner herself including running a market leading multi-7 fig adventure travel company, she’s the best-selling author of Expert Unrivalled and has been featured on the BBC, Thrive Global & Psychologies Magazine & was recently invited to guest expert on Janet Murray’s top ranking podcast.

Based in Wales with her daughter and partner in crime she works with entrepreneurs all over the world.

• Differentiation Niche Market leadership

• Recent invitation to Janet Murray top ranking podcast
• Jens own podcast The Expert Unrivalled

Podcast – The Expert Unrivalled LinkedIn - https://www.linkedin.com/mwlite/in/jen-hall-23980840 Facebook Page - Www.facebook.com/jenhallbusinesscoach Website Address - Www.marketleaderleague.com

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz