Digital Marketing Made Simple with Jennie Lyon – Details, episodes & analysis
Podcast details
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Digital Marketing Made Simple with Jennie Lyon
Jennie Lyon
Frequency: 1 episode/8d. Total Eps: 234
Recent rankings
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Apple Podcasts
🇨🇦 Canada - marketing
27/06/2025#100🇨🇦 Canada - marketing
26/06/2025#67🇨🇦 Canada - marketing
28/05/2025#92🇨🇦 Canada - marketing
27/05/2025#42🇨🇦 Canada - marketing
26/04/2025#86🇨🇦 Canada - marketing
25/04/2025#47🇨🇦 Canada - marketing
20/04/2025#65🇨🇦 Canada - marketing
19/04/2025#26🇨🇦 Canada - marketing
17/04/2025#73🇨🇦 Canada - marketing
03/03/2025#94
Spotify
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Shared links between episodes and podcasts
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See all- https://www.semrush.com/
243 shares
- https://jennielyon.com/chatwithjennie
194 shares
RSS feed quality and score
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See allScore global : 53%
Publication history
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#201 - Digital Marketing Trends to Watch as an Online Business Owner in 2024 and Beyond
mardi 27 août 2024 • Duration 13:20
Sometimes, I think about how much things have changed since I started in the digital marketing industry over 23 years ago. Inevitably, those thoughts always make me think about how things will change in the future.
With social media and the online space being about grabbing attention, the trends are the big things to follow. The trends I’m talking about today are more about how your online business operates in the online space, and they’re ones I believe you need to be watching as an online business owner wanting to scale your business. So, let’s get into it.
Content Overview
🔹 The Growing Role of AI
🔹 Remote Work and Global Talent Pools
🔹 Emphasis on Data Privacy and Security
🔹 Agile Marketing: Adapting to Rapid Changes
🔹 More Heart, Less Show
🔹 The Hybrid Model: Combining In-House and Outsourced Teams
🔹 Keeping Up With the Trends
Links for This Episode:
🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz
🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam
🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennie
Get in touch with Jennie:
🔹 Free Consultation: https://jennielyon.com/chatwithjennie
🔹 Website: jennielyon.com
🔹 Social Media: @jennielyonmarketing
Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!
If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly, and if you're not subscribed, you might miss out. Subscribe now!
#200 - 8 Controversial Digital Marketing Opinions
jeudi 22 août 2024 • Duration 19:19
First, I want to highlight that this is our 200th blog from Jennie Lyon Digital Marketing… which seems unbelievable.
For this 200th blog, I was thinking of doing something different. I decided to share some controversial online business digital marketing opinions that I hold as a digital marketing agency owner with over 23 years of experience.
Believe me, I’ve seen it ALL. There are things that are popular right now that I just don’t really get the hype for, and there are things that marketing “gurus” on the internet are sharing that I just don’t fully agree with.
Of course, these are just my opinions based on my personal experiences. If you’re doing any of these for your online business, take this as an opportunity for a different perspective. That’s all!
Without further ado, let’s get into it.
Content Overview
🔹 #1: Substance > Trends
🔹 #2: View Counts are Vanity Metrics
🔹 #3: Branding Matters
🔹 #4: Spending More Money Does Not Make More Money
🔹 #5: Posting on Social Media is NOT Marketing
🔹 #6: Not Just Anyone Can Do Marketing
🔹 #7: Marketing Must Evolve
🔹 #8: Marketing is a Long Game
🔹 My Advice as a Digital Marketing Agency Owner
Links for This Episode:
🔹 Marketing Office Hours:
🔹 Discover Your Digital Marketing Success Path:
🔹 How to Use Our Digital Marketing Team:
🔹 Schedule a free call with Jennie today:
Get in touch with Jennie:
🔹 Free Consultation:
🔹 Website:
🔹 Social Media: @jennielyonmarketing
Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!
If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly. If you're not subscribed, you might miss out. Subscribe now!
#191 - Can I Start A Membership With A Small Audience?
mardi 4 juin 2024 • Duration 34:39
Starting a membership program can seem daunting. Especially when your audience size is small.
You might be asking, "Can I start a membership with a small audience?" The answer is a resounding yes.
In fact, a small audience can be a powerful asset. It allows for a more personal connection. It fosters a sense of community.
This podcast will guide you through the process and provide actionable insights on leveraging a small audience for membership growth. Let’s get started!
🔹Understanding the Power of a Small Audience
🔹Defining Your Value Proposition
🔹Creating Exclusive Content for Members
🔹Leveraging Social Proof to Attract Members
🔹Email Marketing: Converting Subscribers to Members
🔹Building a Community Around Your Membership
🔹Membership Tiers: Catering to Different Audience Segments
🔹Member Retention: Keeping Your Audience Engaged
🔹Utilizing Feedback to Improve Your Membership Program
🔹Personalization: The Key to Connecting with Your Small Audience
🔹Case Studies: Success Stories of Small Audience Memberships
🔹Setting Realistic Membership Growth Goals
🔹SEO and Content Marketing for Membership Attraction
🔹Starting Small and Scaling Up
Links for This Episode on starting a membership with a small audience.
- Content Calendar Template
https://jennielyon.com/contentcalendar - Discover Your Digital Marketing Success Path
https://jennielyon.com/quiz - How to Use our Digital Marketing Team
https://jennielyon.com/vateam - Schedule a free call with Jennie today!
https://jennielyon.com/chatwithjennie - How to Use our Digital Marketing Team
https://jennielyon.com/vateam
Get in touch with Jennie:
🔹Free Consultation
https://jennielyon.com/chatwithjennie
🔹Jennielyon.com
🔹Social Media @jennielyonmarketing
#101 - How To Maximize Workforce Productivity With Flex Time Days & Weeks
mercredi 8 juin 2022 • Duration 14:18
In today’s episode, How To Maximize Workforce Productivity With Flex Time Days & Weeks, Jennie Lyon explains the value in non-traditional scheduling structures and how you can utilize them to turn your workforce’s improved morale and work/life balance into maximum productivity for your business!
By the end of this episode, you will learn:
- Rigid schedules are a source of unnecessary workforce stress
- Empowering your employees to make their own schedules improves productivity during the workday
- Take advantage of digital connectivity, but only during when employees are “on the clock”
- In-Person meetings are rarely for the benefit of employees
Links For This Episode:
Get in touch with Jennie:
#100 - My Best 5 Grow-Your-Business Tips From 100 Episodes of Digital Marketing Made Simple!
mardi 31 mai 2022 • Duration 18:30
Business advice is EVERYWHERE. What advice is worth listening to? Which advice is appropriate to consider for your specific business? I'm Jennie Lyon, and today I'm celebrating 100 episodes of Digital Marketing Made Simple! I've gone back through my previous podcasts to find the advice that resonated with the broadest pool of you beautiful listeners for a bit of a retrospective of the best advice I can give you to triage your business today!
In today’s episode, My Best 5 Grow-Your-Business Tips From 100 Episodes of Digital Marketing Made Simple!, you will learn:
- The value of interacting with your Instagram audience
- Why it’s a mistake to overlook strong SEO across your online presence
- How you can save time and money by working with a digital marketing team
Links For This Episode:
Get in touch with Jennie:
#99 - Not Sure What's Working in Your Marketing - Our Audit/Strategy Can Help!
jeudi 19 mai 2022 • Duration 12:24
Jennie Lyon dives deep into the world of marketing your business and into the cracks of your marketing plan to figure out what commonly goes wrong when planning a marketing campaign, and how you can focus your attention on specific opportunities to make sure your marketing campaign does what you’re hoping it will do!
In today’s episode, “Not Sure What's Working in Your Marketing - Our Audit/Strategy Can Help!”, you’ll learn:
- How to approach or pivot your marketing direction
- When it’s time to consider hiring a professional marketing team
- The value of a full audit of your business’s online presence
- How a dedicated digital marketing team can focus and execute stellar marketing that will draw in new clients and grow your business!
Links For This Episode:
Get in touch with Jennie:
#98 - How Growing And Cultivating Your Email List Generate New Leads
mardi 10 mai 2022 • Duration 17:08
Jennie Lyon takes the mystery out of cultivating your email lists and explains how you can generate new leads by curating your subscribers’ experience with every email blast you send out!
In today’s episode, I explore cultivating your email list and why it’s such an important tool for growing your audience and business!
What you will learn:
- Email lists are collections of email addresses from people who have (hopefully!) agreed to receive email content from you.
- Email lists are still the best way to interact with interested clients.
- Letting potential subscribers make an informed decision will prevent high turnover and encourage list growth over time.
- Offering a free starter pack of insight into your skillset is a great way to encourage lead generation and convert subscribers into clients.
- Subscribing should be as accessible and quick as possible and should be available at every point of public interaction you have!
- Use contests and giveaways to reward current subscribers, not potential ones.
- Check-in with your email list regularly, offer opportunities for feedback, and the opportunity to opt-out guilt-free.
Links For This Episode:
Get in touch with Jennie:
#97 - Earn More Money Quickly With a Targeted Sales Funnel!
lundi 2 mai 2022 • Duration 14:40
Jennie Lyon lays out the facts about the value of sales funnels and why you need to create a clear, concise path from interest to purchase for your potential clients and buyers! Learn how to remove the obstacles to purchase that are in your clients’ way and make it as easy as possible for them to commit to purchase!
In today’s episode, Jennie explains the value of building a dedicated sales funnel and how important it is to take charge of your audience’s purchasing journey from Awareness to Action!
What you will learn:
- You have to tell your audience you exist and assure them that you are the best place for them to go to solve their problem.
- It’s your responsibility and privilege to make the path from Awareness to Action as seamless as possible for your potential clients!
- Issues, undue barriers, and errors in your point of purchase reflect directly on you and your product, so curate their experience.
- Sometimes a client is ready to commit to the purchase but gets sidetracked or interrupted. Have a plan in place to recapture them!
Links For This Episode:
Get in touch with Jennie:
#96 - 6 Steps To Create An Ideal Week for Optimal Productivity & Focus + Free Template
mardi 26 avril 2022 • Duration 14:59
Jennie Lyon explains the value in creating and maintaining an effective schedule calendar to both curate your attention toward all of the important corners of your business affairs, and also reveal opportunities to shift necessary but time-consuming tasks to a dedicated digital marketing team so that you can focus on your most favorite parts of running your business!
What you will learn:
- How to build and prioritize a schedule calendar for your business
- How schedules help you discover opportunities to improve efficiency
- That your health should be prioritized and scheduled into your work day just like any other task essential to maintaining your business
- How Digital Marketing teams can take time-intensive tasks off your plate so you can focus on growing your business
Links For This Episode:
Get in touch with Jennie:
#95 - Why Editorial & Social Media Calendars Create Tremendous Growth + Free Templates!
mardi 19 avril 2022 • Duration 14:19
Jennie Lyon takes the anxiety out of planning your social media content with the help of her editorial and social media marketing calendars. By committing to one new piece of content per week, you’ll transform your engagement and see exponential growth across your social platforms!
In today’s episode, I am going to show you: Why Editorial & Social Media Calendars Create Tremendous Growth + Free Templates!
What you will learn:
- The value of creating and sticking to an editorial and social media marketing calendar
- Why it’s essential to create at minimum one new piece of content per week
- How to turn one new piece of content into multiple posts across all of your social media platforms
- Why consistency is key to growing your online presence
Links For This Episode:
- 3-Month Content Calendar Template
- Social Media Marketing Calendar
- The Art of Social Media
- Schedule a Consultation
Get in touch with Jennie:
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