Explore every episode of the podcast Digital Marketing Made Simple with Jennie Lyon
| Title | Pub. Date | Duration | |
|---|---|---|---|
| #201 - Digital Marketing Trends to Watch as an Online Business Owner in 2024 and Beyond | 27 Aug 2024 | 00:13:20 | |
With social media and the online space being about grabbing attention, the trends are the big things to follow. The trends I’m talking about today are more about how your online business operates in the online space, and they’re ones I believe you need to be watching as an online business owner wanting to scale your business. So, let’s get into it. Content Overview 🔹 The Growing Role of AI 🔹 More Heart, Less Show 🔹 The Hybrid Model: Combining In-House and Outsourced Teams 🔹 Keeping Up With the Trends
🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/ Get in touch with Jennie: Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most! If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly, and if you're not subscribed, you might miss out. Subscribe now! | |||
| #200 - 8 Controversial Digital Marketing Opinions | 22 Aug 2024 | 00:19:19 | |
First, I want to highlight that this is our 200th blog from Jennie Lyon Digital Marketing… which seems unbelievable. For this 200th blog, I was thinking of doing something different. I decided to share some controversial online business digital marketing opinions that I hold as a digital marketing agency owner with over 23 years of experience. Believe me, I’ve seen it ALL. There are things that are popular right now that I just don’t really get the hype for, and there are things that marketing “gurus” on the internet are sharing that I just don’t fully agree with. Of course, these are just my opinions based on my personal experiences. If you’re doing any of these for your online business, take this as an opportunity for a different perspective. That’s all! Without further ado, let’s get into it.
🔹 #1: Substance > Trends 🔹 #2: View Counts are Vanity Metrics 🔹 #3: Branding Matters 🔹 #4: Spending More Money Does Not Make More Money 🔹 #5: Posting on Social Media is NOT Marketing 🔹 #6: Not Just Anyone Can Do Marketing 🔹 #7: Marketing Must Evolve 🔹 #8: Marketing is a Long Game 🔹 My Advice as a Digital Marketing Agency Owner
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| #191 - Can I Start A Membership With A Small Audience? | 04 Jun 2024 | 00:34:39 | |
Starting a membership program can seem daunting. Especially when your audience size is small. You might be asking, "Can I start a membership with a small audience?" The answer is a resounding yes. In fact, a small audience can be a powerful asset. It allows for a more personal connection. It fosters a sense of community. This podcast will guide you through the process and provide actionable insights on leveraging a small audience for membership growth. Let’s get started! 🔹Understanding the Power of a Small Audience 🔹Defining Your Value Proposition 🔹Creating Exclusive Content for Members 🔹Leveraging Social Proof to Attract Members 🔹Email Marketing: Converting Subscribers to Members 🔹Building a Community Around Your Membership 🔹Membership Tiers: Catering to Different Audience Segments 🔹Member Retention: Keeping Your Audience Engaged 🔹Utilizing Feedback to Improve Your Membership Program 🔹Personalization: The Key to Connecting with Your Small Audience 🔹Case Studies: Success Stories of Small Audience Memberships 🔹Setting Realistic Membership Growth Goals 🔹SEO and Content Marketing for Membership Attraction 🔹Starting Small and Scaling Up Links for This Episode on starting a membership with a small audience.
Get in touch with Jennie: 🔹Free Consultation | |||
| #101 - How To Maximize Workforce Productivity With Flex Time Days & Weeks | 08 Jun 2022 | 00:14:18 | |
In today’s episode, How To Maximize Workforce Productivity With Flex Time Days & Weeks, Jennie Lyon explains the value in non-traditional scheduling structures and how you can utilize them to turn your workforce’s improved morale and work/life balance into maximum productivity for your business! By the end of this episode, you will learn:
Links For This Episode: Get in touch with Jennie:
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| #100 - My Best 5 Grow-Your-Business Tips From 100 Episodes of Digital Marketing Made Simple! | 31 May 2022 | 00:18:30 | |
Business advice is EVERYWHERE. What advice is worth listening to? Which advice is appropriate to consider for your specific business? I'm Jennie Lyon, and today I'm celebrating 100 episodes of Digital Marketing Made Simple! I've gone back through my previous podcasts to find the advice that resonated with the broadest pool of you beautiful listeners for a bit of a retrospective of the best advice I can give you to triage your business today! In today’s episode, My Best 5 Grow-Your-Business Tips From 100 Episodes of Digital Marketing Made Simple!, you will learn:
Get in touch with Jennie:
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| #99 - Not Sure What's Working in Your Marketing - Our Audit/Strategy Can Help! | 19 May 2022 | 00:12:24 | |
Jennie Lyon dives deep into the world of marketing your business and into the cracks of your marketing plan to figure out what commonly goes wrong when planning a marketing campaign, and how you can focus your attention on specific opportunities to make sure your marketing campaign does what you’re hoping it will do! In today’s episode, “Not Sure What's Working in Your Marketing - Our Audit/Strategy Can Help!”, you’ll learn:
Get in touch with Jennie:
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| #98 - How Growing And Cultivating Your Email List Generate New Leads | 10 May 2022 | 00:17:08 | |
Jennie Lyon takes the mystery out of cultivating your email lists and explains how you can generate new leads by curating your subscribers’ experience with every email blast you send out! In today’s episode, I explore cultivating your email list and why it’s such an important tool for growing your audience and business! What you will learn:
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #97 - Earn More Money Quickly With a Targeted Sales Funnel! | 02 May 2022 | 00:14:40 | |
Jennie Lyon lays out the facts about the value of sales funnels and why you need to create a clear, concise path from interest to purchase for your potential clients and buyers! Learn how to remove the obstacles to purchase that are in your clients’ way and make it as easy as possible for them to commit to purchase! In today’s episode, Jennie explains the value of building a dedicated sales funnel and how important it is to take charge of your audience’s purchasing journey from Awareness to Action! What you will learn:
Links For This Episode: Get in touch with Jennie: · jennie@jennielyon.com | |||
| #96 - 6 Steps To Create An Ideal Week for Optimal Productivity & Focus + Free Template | 26 Apr 2022 | 00:14:59 | |
Jennie Lyon explains the value in creating and maintaining an effective schedule calendar to both curate your attention toward all of the important corners of your business affairs, and also reveal opportunities to shift necessary but time-consuming tasks to a dedicated digital marketing team so that you can focus on your most favorite parts of running your business!
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #95 - Why Editorial & Social Media Calendars Create Tremendous Growth + Free Templates! | 19 Apr 2022 | 00:14:19 | |
Jennie Lyon takes the anxiety out of planning your social media content with the help of her editorial and social media marketing calendars. By committing to one new piece of content per week, you’ll transform your engagement and see exponential growth across your social platforms! In today’s episode, I am going to show you: Why Editorial & Social Media Calendars Create Tremendous Growth + Free Templates! What you will learn:
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #94 - How To Boost Your Funnel with Cold Outreach Marketing | 12 Apr 2022 | 00:12:25 | |
In this new era, business owners need to be aware of the many stages their business may be in and of what it is they need to use. Cold emailing has been called spam in the past, but it is crucial for any business that needs to get attention or expand. It works because readers have control. In today’s episode, I am going to walk you through the process: How To Boost Your Funnel with Cold Outreach Marketing. What you will learn:
Links For This Episode: Get in touch with Jennie: · jennie@jennielyon.com | |||
| #93 - How To Build A Passive Income Stream Through Products | 05 Apr 2022 | 00:14:40 | |
Who doesn't want to make money while you sleep? I mean, we all do. There's nothing more rewarding than waking up, checking your phone, and cha-ching - you've got more money in the bank!
Links For This Episode: How to Pivot Your Business Online
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #92 - How to Make a Winning Content Marketing Funnel | 29 Mar 2022 | 00:15:58 | |
In today's digital times, customers can gain information on any product they want. Therefore, it becomes essential for businesses to understand buyers' persona and their journey to deliver informative content that can assist them and establish an authoritative position. But for this to happen, a successful content marketing funnel is necessary. In today’s episode, I am going to show you: How to Make a Winning Content Marketing Funnel. What you will learn:
Links For This Episode: The Ultimate Product Launch Planner Workbook
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #190 - 5 Simple Strategies For Cranking Out Weekly Content | 28 May 2024 | 00:39:05 | |
Creating killer content each week is no small feat. It requires a deep understanding of your audience, a knack for storytelling, and a strategic approach. But why is content so important? As you most likely know, content is king. It's the lifeblood of your online presence, the fuel for your marketing engine. Good content can attract, engage, and convert your audience. It can turn strangers into followers, followers into customers, and customers into advocates. But creating good content is easier said than done. You need to know what your audience wants. You need to deliver it in a way that's engaging and easy to digest. You need to optimize it for search engines and social media. And you need to do all this consistently, week after week. That's where content creation strategies come in. These are the methods and techniques that successful content creators use to produce high-quality content on a regular basis. They help you plan, create, and distribute your content in a way that maximizes its impact and reach. So, are you ready to take your content creation to the next level? Let's dive in. 🔹Understand Your Audience Deeply 🔹Audience Research Techniques 🔹Creating Ideal Client Avatars 🔹Tailoring Content to Audience Needs 🔹Optimize Content for SEO and Conversion 🔹SEO Best Practices for Content Creation 🔹Crafting Compelling Headlines and CTAs 🔹Using Analytics to Refine SEO Strategies 🔹Develop a Consistent Brand Voice and Style 🔹Establishing Your Brand Voice 🔹Content Style Guidelines 🔹Maintaining Brand Consistency Across Platforms 🔹Plan and Schedule Your Content 🔹Benefits of an Editorial Calendar 🔹Generating and Organizing Content Ideas 🔹Batch Creating and Scheduling Content 🔹Repurpose and Promote Your Content 🔹Maximizing Content Reach Through Repurposing 🔹Effective Content Distribution Channels 🔹Leveraging User-Generated Content and Social Proof 🔹Recap of Key Strategies 🔹This Week’s Homework Links for this episode on cranking out weekly content.
Get in touch with Jennie: 🔹Free Consultation | |||
| #91 - How To Build A High-Converting 3 Blog Post Funnel + Blog Workbook | 22 Mar 2022 | 00:15:59 | |
Blogging is one of the most popular ways to make money nowadays. In this new era, everyone and their mom seem to be starting a blog. But it's not as easy as it seems. One popular way bloggers make money is by displaying ads or products they believe in on their blogs. However, it's difficult to keep this kind of business going. To either monetize a blog or successfully create a business out of it, one must develop and sell their own product(s). In today’s episode, we look at How To Build A High-Converting 3 Blog Post Funnel + Blog Workbook What you will learn:
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #90 - 6 Social Media Trends For 2022 (And How To Use Them) | 15 Mar 2022 | 00:15:51 | |
Social media is more than a media channel, it's a medium for emotional connection and connection between a brand and its customers. The right tone of voice and sincere empathy can have a powerful effect on customer satisfaction, loyalty, and advocacy. To build emotional connections with their audiences, businesses must reflect the culture of their customers.
By the end of 2022, social media will change the way consumers think about brands — allowing brands to be more inclusive, authentic, and transparent. In today’s episode, we look at 6 Social Media Trends For 2022 (And How To Use Them) What you will learn:
Workbook: Making the Most of Social Media
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #89 - 6 Organic Social Media Strategies To Get To 10k | 08 Mar 2022 | 00:15:54 | |
Organic social media is any social media without advertising. This means that people only interact with the audience, growing a following on social media networks. To do so, you need to establish a content strategy that focuses on creating and promoting posts engagedly. You are your own best tool for organic growth. How? 92% of people trust peer recommendations above all other forms of advertising. With this in mind, it's important to create and publish content in a way that converts readers into leads and sales. Gain their trust and you fain their loyalty. Let's look at how to fix that in today’s episode: 6 Organic Social Media Strategies To Get to 10K. What you will learn:
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #88 - Turn Your LinkedIn Profile Into A High-Powered Lead Magnet | 01 Mar 2022 | 00:14:32 | |
LinkedIn is one of the most powerful free tools on the web. It's a great way to network, get noticed, and meet new people. But it's only as good as its profile. You can't update your profile unless you know how to use it right. And you need to know a few things before you begin. The first thing you need to do is set yourself apart from everyone else, no-brainer right. I mean, everyone has a LinkedIn profile. They're all there, but yours needs to stand out. I bet this sounds familiar. You've recently taken the time to put together a LinkedIn Profile that showcases everything about you, from your experience, expertise, and credibility. However, you still aren't getting the results you want. Let's look at how to fix that in today’s episode: Turn Your LinkedIn Profile Into A High-Powered Lead Magnet. What you will learn:
Links For This Episode:
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #87 - Want a Successful Funnel? Add An Engaging Webinar! Plus, Free Workbook! | 22 Feb 2022 | 00:13:59 | |
Webinars are a useful tool of any thriving company. They're not only important for future seasons of business but also the current one. Why?
Because once your audience gets through your webinars and finds them to be informative, they are bound to look at your business and brand as an authority in your field. This means that from this point forward, your brand will often come to mind whenever your target audience is in search of informative content. #goalmet
If you want to be successful in business, don’t be a one-trick pony. Check out today’s episode: Why Your Funnel Needs a Webinar to Boost Conversions. What you will learn:
Links For This Episode: The Ultimate Webinar Planning Workbook
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #86 - 6 Key Email Sequences to Make Your Launch a Huge Success | 14 Feb 2022 | 00:16:27 | |
You've done all the hard work to generate buzz, built your email list, and crafted the perfect offer. So now what? One of the most critical aspects of planning your launch is your email sequences. The internet and every launch expert have their own strategy tips on how to convert your offer at the highest numbers possible. But, here’s the kicker… copying someone else's offer has no value because your audience, you, and your offer are different. While everything you have read or run across all has its place, there are six key email sequences that are a must-have no matter what strategy you develop. What you will learn:
Links For This Episode: Ultimate Product Launch Planner
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #85 - 9 Expert Tips to Achieve Maximum Funnel Conversions From the Experts | 08 Feb 2022 | 00:18:29 | |
How is conversion related to ROI? As we all know, conversion is a key driver of ROI for your business. Over my 20 years in marketing, I have witnessed time and time again business owners, just like you, work endless hours burning the midnight oil to launch the perfect funnel. Since the customer journey has changed many times since online marketing began to be the future of sales, conversions no longer depend on solely good copywriting and pretty graphics. In today’s episode, let's take a look at these 9 tips to improve your funnel conversion and increase your ROI! What you will learn:
Links For This Episode: Ultimate Product Launch Planner
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #84 - Launch Failure? 6 Things To Do When Things Don't Go According to Plan | 01 Feb 2022 | 00:14:23 | |
Launches are a big part of any successful business strategy and can be risky, but they're worth it in the end. It's understandable to be disappointed if the launch you were planning for months didn't go as planned. It happens to the best of us. The good news is that even the most aspirational business gurus and leading lights of entrepreneurship have experienced rejection and failure and managed to bounce back.
There IS a silver lining in this story. Today, let's look at six of my favorite tips for planning, managing, and bouncing back from launch failure to success: What you will learn:
Links For This Episode: Ultimate Product Launch Planner
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #83 - Increase Client Lifetime Value With A World-Class Experience | 24 Jan 2022 | 00:19:33 | |
CLV is a metric for understanding your customers. It predicts how much net profit your relationship with a client can bring to your business over a period of time.
What you will learn:
Links For This Episode: 5 Ways to Wow with Your Client Onboarding + Free Workbook
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #82 - How To Make Your ICA The Center Of The Story & Lead Them On A Journey To YOU! | 19 Jan 2022 | 00:16:43 | |
We are all the main characters in our own stories, and your customers are no different! When you take time to understand your ICA's needs, wants, and preferences and use this to shape your marketing efforts, you build a level of trust and rapport with your audience that will prove invaluable in the long run. A customer-centric marketing strategy maximizes opportunities for you to connect with your ICA and position yourself as someone who wants to support them - not someone who just wants their money. When your customers feel heard and appreciated, they are more likely to interact with you by following you on social media, signing up for that how-to guide, making a purchase, or recommending your services to a friend! Making your customer the hero in your story isn't difficult; it just requires a different approach! What you will learn:
Links For This Episode: Get in touch with Jennie: · jennie@jennielyon.com | |||
| #189 - Business Growth with $500 a Month: The Power of a Virtual Digital Marketing Team | 21 May 2024 | 00:23:40 | |
Growing a business is a challenging task. It becomes even more daunting when you're working with a limited budget. But what if I told you that you could significantly grow your business with just $500 a month? Yes, it's possible. And the secret lies in leveraging digital marketing and a virtual assistant. Digital marketing is a powerful tool for businesses of all sizes. It allows you to reach a global audience, engage with customers, and drive sales. All without breaking the bank. A virtual assistant, on the other hand, can help you manage your digital marketing tasks. They can handle everything from social media management to content creation, email marketing, and more. This frees up your time to focus on other aspects of your business. But how exactly can you use digital marketing and a virtual assistant to grow your business? That's what we're here to discuss. In this article, we'll explore 3 types of marketing you can collaborate with a digital marketing team and virtual assistant on for $500 a month. So, whether you're a small business owner, a startup founder, or an entrepreneur, this article is for you. It's time to take your business to the next level without spending a fortune. Ready to get started? Let's dive in. 🔹Content Creation: Engage and Inform Your Audience for $500 a Month 🔹Content Research and Planning 🔹Writing and Editing Your Content 🔹Video Production and Editing 🔹Podcast Production and Promotion 🔹Time Management and Productivity 🔹Social Media Marketing: Build an Engaged Community for $500 a Month 🔹Social Media Strategy Development 🔹Social Media Content Creation and Scheduling 🔹Social Media Community Management 🔹Social Media Advertising 🔹Social Media Performance Tracking and Analytics 🔹Email Marketing: Build an Engaged List of Raving Fans for $500 a Month 🔹Building an Email List 🔹Email Campaign Strategy 🔹Email Content Creation and Personalization 🔹Email Automation and Drip Campaigns 🔹Email Marketing Performance Tracking and Analytics 🔹This Week’s Homework Links for This Episode on growing your business with $500 a month.
Get in touch with Jennie: 🔹Free Consultation | |||
| #81 - 6 Steps to Capturing & Nurturing Leads to Conversion | 14 Jan 2022 | 00:20:35 | |
Every user has their pain point, and they're looking for products or services that can help them address that pain point. If you make the right first impression, you can convert your lead into an actual customer. But, and this is very important, your efforts to build relationships with your leads don't stop there. This is where you start to nurture your leads, so they buy from you when they are ready. I call this your lead generation strategy. Luckily, there's a tremendous opportunity for savvy marketers and business owners (like you) to implement effective lead capture and nurturing strategies. Below, let's look at six of the most common that will work for any stage of business. What you will learn:
Schedule a Consultation Get in touch with Jennie: · jennie@jennielyon.com | |||
| #80 - How To Select Your ICA & Craft Your Compelling Message Like an Expert | 06 Jan 2022 | 00:16:57 | |
When it comes to marketing, sometimes it feels like you're invisible. You've invested time and energy into creating content, writing marketing emails and posts, but the response is lackluster at best. No matter how hard you work, your prospects aren't converting. Marketing is the secret sauce that attracts your ideal client and gets them coming back for more. Your writing needs to be compelling. Your copy should showcase your personality, be captivating, and stand out among the competition. However, to create compelling content, you must first know your customer avatar (ICA). Let's dive right in this week on How To Select Your ICA & Craft Your Compelling Message Like an Expert. What you will learn: 1. Nailing Down Your Perfect Clients ICA - I believe that it is better to identify your ideal customer instead of targeting a niche or a target market. 2. Avoid These Two Common Mistakes - Avoid asking irrelevant or vague questions. This will result in unclear content and messaging. 3. Tell Them a Story - Implement the SB-7 Framework of StoryBrand into your marketing.
4. Mastering Marketing Hooks - A catchy marketing hook is an extension of your brand that attracts customers with memorable phrases, slogans, or jingles. Adding these into your marketing will help you stand out from the rest. Links For This Episode: Get in touch with Jennie: · jennie@jennielyon.com | |||
| #79 - 6 Action Packed Steps To Crushing Your Q1 Business Goals! | 28 Dec 2021 | 00:15:03 | |
It’s time to improve your business and ensure you hit your goals for 2022. Make a plan, get to work and figure out how to reach your goals in the next 3 quarters. With so much change in the industry, it's hard to know what works and what doesn't. But if you make time for innovation each quarter, you're sure to stay relevant. That's why it's important that you're not just on top of your Q1 goals, but that you're preparing yourself for the future as well. Take a look at these tips and tricks for pivoting your business. It'll help you avoid unnecessary headaches and ensure you're ready to succeed in today’s episode: 6 Action-Packed Steps To Crushing Your Q1 Business Goals! What you will learn:
Links For This Episode:
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #78 - The Art of Social Media Marketing: 8 Common Mistakes to Avoid | 21 Dec 2021 | 00:18:48 | |
Social media marketing is the rocket fuel that makes your content go viral. The problem? It can be pretty difficult for many entrepreneurs to strike a balance between engaging consumers and to be focused on their core business. If you're not careful, though, you can easily transgress the unwritten laws of social media, and that will cost you time and money. Social media marketing has changed the way businesses reach their customers' hands down. If you're on social media, then you've probably made at least one of these eight common mistakes; that's if you haven't made them all. Let's look at how to prevent that in today’s episode: The Art of Social Media Marketing: 8 Common Mistakes to Avoid. What you will learn:
Links For This Episode:
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #77 - How to Handle the Natural Slowdown of Your Business | 15 Dec 2021 | 00:18:44 | |
Many people are navigating their business through what has become known as the "new economic landscape." Some have seen a dramatic loss of traffic and sales; others have had to deal with other challenges that slow down or disrupt an organization’s productivity - but it doesn't mean you can't make lemonade out of these situations! While many business owners are feeling the pressure and anxiety of a slowing market; and it may feel like all hope is lost. It's not! We know how hard times can seem at first glance, so we want to share with you today what you should do now while there are still calm waters ahead: Let's look at many several things you can do for yourself and your business to thrive again in today’s episode: How to Handle the Natural Slowdown of Your Business. What you will learn:
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #76 - 7 Secret Steps to Successful Content + Free Workbook | 07 Dec 2021 | 00:22:30 | |
If you want to become a successful content creator, you must write engaging content. Captivating readers and keeping them interested is key to continued and repeat traffic. Maybe this sounds overwhelming, or you hit writer's block consistently, luckily writing content is easier than you think. It's like riding a bike. Once you've got a system, you'll never fret over it again.
In today’s episode let’s dive into 7 Secret Steps to Successful Content + Free Workbook What you will learn:
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #75 - The Machine Learning Strategy That Makes Facebook Ads More Profitable | 30 Nov 2021 | 00:21:07 | |
Facebook is king. But, don't take my word for it; just ask someone if they have a Facebook account. The chances are that they will say "Yes!" Do you know how many people use Facebook every month? Over 2.6 billion users! And 1.73 billion of those users are on it daily. So I know you can see the opportunity here. So, let's talk about ads! What used to be a simple way for brands to reach their customers is now a complicated mess of algorithms and machine learning. Chances are that your company will pay just as much money for fewer views than before. With personalized ads, brands can cost-effectively reach customers. They help businesses grow, create jobs, and provide people with a better experience. Through Facebook's auction system, where machine learning is taking over, advertisers can produce the perfect ad for the perfect person. In today’s episode let’s dive into The Machine Learning Strategy That Makes Facebook Ads More Profitable. What you will learn:
How to Write Your Facebook Ads Workbook
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #74 - 7 Holiday Marketing Tips to Increase Revenue | 24 Nov 2021 | 00:21:11 | |
This year, many people are struggling to get their lives back to normal after the COVID-19 pandemic disrupted almost every aspect of our daily lives. Make this the year you put your money where your mouth is. This holiday season is an excellent opportunity for veterans and newbies alike. Whether your business is large or small, you need to be prepared for one day or the entire holiday season. It's not enough to have a "great product" or even a great price." You must also be prepared to offer exceptional customer service and build long-term relationships if you expect to do well during this particular time of year. Holidays are almost here, which means it's time to get serious about improving your marketing skills. In this episode, I’ve outlined seven powerful (but easy) strategies you can use to supercharge your marketing campaigns with 7 Holiday Marketing Tips to Increase Revenue. Topics I cover:
Links For This Episode: Making The Most of Social Media Workbook Get in touch with Jennie: | |||
| #73 - 10 Time Management Tips to Help You Reach Your Goals | 16 Nov 2021 | 00:31:23 | |
As business owners we often feel like we do not have enough time in the day. Personally, it isn't easy to accomplish my work goals and personal aspirations if I don't manage my time wisely. Over the past 20 years I have learned that the more time I spend doing one thing, the less time I have to do other things. If you're reading this, then the chances are that you're feeling the same way. It is challenging, if not impossible, to predict one's success. A considerable percentage of people will predict they won't succeed at their goals, but many are pleasantly surprised when they do. The problem is that people don't want to take the proper steps to achieve what they want. Procrastination often gets in the way; people say they don't have the time, but it's really because they don't want to try. That's why time is your equalizer. Whether you take the long or the short way, time matters in the end; it is the one thing that we all get. Time is the element that we can't take back. In today’s episode, 10 Time Management Tips to Help You Reach Your Goals, we dive into actionable steps you can implement immediately. We will take a look at:
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #72 - 6 Discovery Call Strategies to Help You Land More Clients | 11 Nov 2021 | 00:20:05 | |
The rise in discovery calls seems to happen in waves. Small businesses, like ours, see a surge of discovery calls right around New Year's, at the beginning of spring, and just before the end of summer. By understanding the pattern behind the trend, you can be proactive about it to ensure that your company is ready to go for the busy times. Of course, the goal of any discovery call is to close the deal and enter into the onboarding process for your clients. The "Yes" is great, but what comes after the purchase is even more critical. Businesses should create an easy customer onboarding process to ensure that sales are converted into lifelong customers. The key to a successful onboarding process starts with good sales messaging that showcases the value and then continues through nurturing to customer loyalty. I quickly realized during my own sessions that I hadn't executed a system to make an excellent first impression with potential clients. I felt unprepared, and the stress was killing me. In fact, I have learned a lot over the past 20 years in business of what not to do. I want to share a little bit of what I have learned with you today in today's episode 6 Discovery Call Strategies to Help You Land More Clients.
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #188 - The Ultimate Podcast Marketing Playbook: Strategies for Success | 13 May 2024 | 00:30:25 | |
Podcasting has become a powerful medium for storytelling, education, and entertainment. It's a platform that allows creators to connect with audiences on a personal level. But how do you ensure your podcast reaches the ears of those who would most appreciate it? How do you grow your audience and promote your podcast effectively? These are questions that many podcast creators grapple with. In this comprehensive guide, we aim to provide you with actionable podcast marketing tips. These tips will help you enhance your podcast promotion efforts and boost your audience growth. So, if you're ready to take your podcast to the next level, let's dive in. 🔹Understanding Podcast Marketing 🔹Collaborations and Networking 🔹Email Marketing for Podcast Promotion 🔹This Week’s Homework Links for This Episode on podcast marketing.
Get in touch with Jennie: 🔹Free Consultation | |||
| #71 - 2022 Marketing Audit: 6 Things to Do NOW to Be Ready for the Future | 03 Nov 2021 | 00:17:35 | |
The scope of a business audit varies depending on what you're looking for, from a social media audit to a more detailed operational audit. By implementing these strategies early, you'll ensure that your business is ready to weather the storm and continue to grow in unexpected ways in 2022. Today I want to talk about marketing tune-ups. You can't just set up a business and hope for the best. For companies to prosper, they require lots of care and attention and regular marketing audits. We are going to take a look at 6 key areas:
While your current business may be working like a well-oiled machine, the future of marketing is uncertain. That's why it is so important to stay up to date on industry best practices and make sure your business is in tip-top shape for 2022. Learn how in today's episode 2022 Marketing Audit: 6 Things to do NOW to be ready for the future. Links For This Episode: Schedule a Consult
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #70 - How the iOS15 Update will Impact Email Marketing | 26 Oct 2021 | 00:16:31 | |
Apple has done it again with their privacy updates and the iOS15 update; this now affects email tracking and how email marketers communicate with audiences. So, as an email marketer or interested SME business leader, what do you need to know? Think about it, today our phones have more information on them than what most of us keep lying around the house. That's the cold hard truth, and why many of us are choosing to ride the privacy wave. We are always looking for new ways to deliver the content that customers demand and marketers' jobs depend on. This includes privacy measures and personalization of targeting information in order to satisfy those who purchase products or services from you, which we completely understand; but at what cost? One thing we have learned from algorithms and Facebook is that marketing changes daily. Just as we all have been pivoting in our marketing plans since iOS12 - the same applies here. Find out what's in store and how you can prepare your business for changes in email marketing on today's episode with The Key iOS15 Update and Who's Going to Lose. Links For This Episode:
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #69 - How to Successfully Delegate Your To-Do List | 17 Oct 2021 | 00:10:28 | |
As a busy entrepreneur, you know that delegating tasks is the best way to grow your business, but then come the daunting questions:
Trust me, I get these questions from entrepreneurs all the time just like you. You need to be able to focus on the things that matter most in your business, grow your business and that light you up.
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #68 - What is List Fatigue? 5 Ways to Overcome It! | 05 Oct 2021 | 00:12:22 | |
Do you find yourself scrolling past articles with titles like "7 Ways to Increase Your Email Subscribers by 20%" or "How to Gain More Followers on Social Media" because they all say the same thing? You're not alone. It's called list fatigue and it'll ruin most of your marketing efforts if left unchecked. List fatigue happens when people are over-exposed to lists that don't provide any new information or are not keeping a pulse on what the reader actually wants to be consuming. Look, I know you're busy. You've got a million things on your plate, not to mention the fact that you're trying to grow your business and make more money. So, taking the time to pump out relevant, fresh new content can seem like just too much. I get it. To help you understand list fatigue, prevent and overcome this, check out What is List Fatigue and How to Overcome It on my blog.
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #67 - How Automating Client Onboarding Makes Life Easier for Everyone! | 28 Sep 2021 | 00:17:07 | |
When growing your business, probably the most vital component, second to, say, your product, is your clients. Where would you be without them to market and sell to? If you're going to develop a regular relationship with these lovely people, you're going to have to onboard them! But does that mean personally interacting with each and every one of them? If you want the best results for your brand, it sure does! Do you need to collect every piece of information from them by hand? Ideally, no, thank you! To focus as much of your energy on the client, I recommend automating most of the process. It gets all the small details taken care of so you can get to work for your client immediately! To help you design your method, I want to share how I optimize my client onboarding. Check it all out in detail on my blog! Links For This Episode:
GOODIES IN STORE: Small Business Owners: New Client Welcome Kit Get in touch with Jennie: · jennie@jennielyon.com | |||
| #66 - 5 Easy Ways to Market Your Small Business with Facebook | 23 Sep 2021 | 00:23:28 | |
The global pandemic has reshaped the business world, and we were all forced to adapt or flounder. Despite the effect COVID-19 had on the worldwide economy, it's not shocking to learn that Facebook use has continued to grow since 2019. Its userbase has grown more than 12% to over 2.8 billion users monthly in the past two years! That's roughly 59% of the world's social media users. Over half on one site. It's insane!
I think it's time to have another look at how easy it is to digitally market your small business using all the affordable tools the one of the world's most popular social media platforms has to offer you. Check it all out in detail on my blog! WORKBOOK: How to Write Your Own Facebook Ads CHECKLIST: Weekly Social Media Checklist
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #65 - The Simple Digital Marketing Strategy Pillars for Business Growth | 09 Sep 2021 | 00:24:44 | |
The marketing game has come a long way since its humble beginnings. Commercial marketing as we know it came about later in the 19th century, evolving to what it is today – an inescapable part of growing your business.
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| #64 - 5 Easy Ways to Use Video Content to Get Eyes on Your Business! | 31 Aug 2021 | 00:21:58 | |
Thankfully, you can use a digital marketing tool that provides some evergreen content options and is easy to digest: videos. I'm talking about using video in conjunction with social media, email marketing funnels, and on your website to catch the eyes of the casual swiper and make them stick around to see what you're about. It's sometimes too easy to lose an audience to a wall of text, but a video can sink its hooks into people and immensely boost click-through rate (CTR). So, let me share some ways you can harness video marketing to make affordable, valuable content that's great for your ROI and is generally pretty fun to create! Check it all out in detail on my blog! Links For This Episode: WORKBOOK: How to Start Your Own Podcast TOOLS: Helpful Tools to Build Your Business
Get in touch with Jennie: · jennie@jennielyon.com | |||
| #63 - 8 Ways to Create Passive Income Alongside Your Business! | 24 Aug 2021 | 00:22:10 | |
As a business owner, you know you gotta' hustle to keep it all going. There's so much on your plate, from marketing to hiring staff to planning and refining your strategy! Figuring out the work/life balance can be a struggle when you feel stressed about making ends meet. So, what if you looked into other revenue streams? Like, one's that you don't have to work at consistently? I'm talking passive income for your business.
Check it all out in detail on my blog!
WORKFLOW: How to Pivot Your Business Online Get in touch with Jennie:
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| #62 - 5 Facebook Ad Strategies to Grow Your Business | 17 Aug 2021 | 00:19:28 | |
Gosh. Sometimes it's baffling to think that Facebook was ever a social networking site for Harvard students when you look at the beast it has become now. As of 2021, it boasts 2.85 billion monthly users. 2.85 billion is a staggering number of people when you stop to think about it. And as a small business, it's hard not to get excited by the prospect of all those people seeing your advertisement on the world's most popular social networking platform. If I could sell 1 item for $1 to all of them, that's $2.85 billion at month's end; I'd be happy to retire with Jayson to a beach house on the Mediterranean. Unfortunately, it's not that easy. That said, I'll happily share my insight on how small business owners like you can optimize Facebook advertising to help grow your business. That means getting specific about what your advertising goals are, knowing the elements that make up your ad, and even harnessing their analytics to adjust your plan, along with other great tips!
Links For This Episode: WORKBOOK: How to Write Your Own Facebook Ads! TEMPLATE: Social Media Marketing Calendar Get in touch with Jennie:
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| #187 - How to Use Social Media Stories in Your Marketing | 30 Apr 2024 | 00:23:30 | |
One trend in the ever-evolving digital marketing landscape has taken center stage: Social Media Stories. These fleeting, 24-hour posts have become a powerful tool for brands and businesses. But why are Stories so popular? The answer lies in their short-lived nature. Stories offer a fresh, engaging way to connect with audiences. They provide a sense of immediacy and exclusivity that traditional posts can't match, leading to a surge in their use across various social media platforms. From Instagram to Facebook, TikTok to LinkedIn, Stories have become a staple of social media marketing. But how can you harness the power of Stories for your brand? How can you create compelling, engaging Stories that resonate with your audience? And how can you integrate Stories into your overall marketing strategy? This week, Jennie talks about: 🔹Understanding Social Media Stories and Their Impact 🔹Best Practices for Engaging and Visually Appealing Stories 🔹Navigating Legalities: Music, Images, and Video Content 🔹Innovative Uses of Stories in Marketing Campaigns 🔹The Future of Social Media Stories Marketing Links for This Episode on How to Use Social Media Stories in Your Marketing
https://jennielyon.com/contentcalendar
🔹Free Consultation | |||
| #61 - Marketing 101: Don't Cast a Wide Net, You'll Catch Nobody! Free Workbook! | 10 Aug 2021 | 00:16:40 | |
I have a theory that only a few digital marketers out there actually know anything about fishing. When you read something online about marketing, people often bring up fishing. There is a parallel between catching a big fish and landing a new customer. It's an easy metaphor. That is why a lot of the advice you hear about how to fish for new clients is kind of terrible. They might know marketing, but they don't know the first thing about fishing! This latest episode is pretty fishy, but in a fun, pun way! I'm also going to get back to the basics of digital marketing to help you build an actionable, affordable digital marketing plan that can yield results. From identifying your ideal customer avatar to suggested marketing tools, you can start to form a marketing strategy that is going to convert new clients quickly! Check it all out in detail on my blog! Links For This Episode: WORKBOOK: Identify Your Core Lead Magnet! TEMPLATE: Discover Your ICA (Ideal Customer Avatar!)
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| #60 - 5 Surprising Reasons to Hire a Digital Marketing Virtual Assistant | 03 Aug 2021 | 00:22:07 | |
The first time I speak with a prospective client, they usually bring up three things: copywriting, social media, and websites. And that’s totally fine! Those are three of my most popular services. But as we get deeper in conversation, it often begins to dawn on them that’s only the tip of the iceberg when it comes to using a virtual assistant at your small business! In this week’s episode, I’m going to break down some surprising ways you might consider using a VA. From giving you an experienced sounding board for exciting ideas to teaching you new skills to use in your business, I offer several services that you might not expect. Are you curious to find out what they are? View complete details on my blog post! Links For This Episode:
Get in touch with Jennie:
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| #59 - Best New Social Media Features to Boost Engagement! | 27 Jul 2021 | 00:15:43 | |
Time flies, but especially on social media! What’s new on social media today is old news by tomorrow, and the developers of these platforms know that. That’s why they’re always working to introduce new social media features to keep their users engaged. It can be a lot of work to keep up with the latest social media news, and if you’re a busy small business owner, it can be easy to feel left behind. In this week’s episode, I’m going to fix that problem! I’m going to walk you through some of the big new social media features. By incorporating some of these innovative new features into your social media strategy, you can boost your outreach to your online audience like never before! View complete details on my blog post! Links For This Episode: Get in touch with Jennie:
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