Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! – Details, episodes & analysis

Are you ready to take your crowdfunding campaign to the next level? In Episode 194 of the Crowdfunding Nerds podcast, we dive deep into the art of spending big on advertising. How do you avoid the "black hole" of wasted ad spend? What’s the secret to making every dollar count?

Join us as Sean kicks off with the pitfalls of advertising and the elusive impression fallacy. We break down budget strategies, from $4,000 to six-figure spends, and share real-world insights from Andrew’s own board game campaign, Deliverance. Discover why Facebook might be your best bet for smaller budgets and how to set clear, achievable goals for your ads.

We also explore the power of cross-promotion, both paid and unpaid, and why building genuine relationships with other creators can be your secret weapon. Plus, we venture into experimental platforms like Twitter and TikTok—are they worth your time?

Don’t miss our comprehensive strategy for leveraging Board Game Geek, and learn why integrating generator and exposure-based marketing campaigns is crucial for crowdfunding success.

Tune in now and transform your advertising approach! 

Links to check out:

Steam Community:

 https://steamcommunity.com/groups/steamworks/announcements/detail/4201376568915048836

Deliverance: https://playdeliverance.com/cotf/

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay Nerdy!

Have you ever wondered why some board game enthusiasts hesitate to back Kickstarter projects? Or how financial constraints and delayed gratification play into their decision-making? Join Sean and Jacob in Episode 193 of the Crowdfunding Nerds podcast as they dive deep into these questions with special guest Brent, the mastermind behind the YouTube channel "Cloudy with a Chance of Meeples" and the "Ideas" podcast.

In this episode, Brent shares his fascinating journey into the world of board gaming and content creation. We explore his hesitancy to back many Kickstarters, citing reasons like financial constraints, retail vs. Kickstarter pricing, and the long wait times for project fulfillment. Brent also offers alternative strategies for managing Kickstarter costs and provides insight into how his role as a content creator influences his gaming habits.

Don't miss this engaging discussion that sheds light on the complexities of backing Kickstarters and offers valuable advice for both seasoned gamers and newcomers alike. Tune in now!

Links to Checkout:

Brent's YouTube Channel: Cloudy with a Chance of Meeples

Brent's Podcast: Ideas

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay Nerdy!

Are you ready to distill the secrets of a smash-hit board game? In episode 184 of Crowdfunding Nerds, Andrew and Sean are joined by the mastermind behind "Distilled," Dave Beck of Paverson Games! We're shaking up the game board as Dave spills the beans on turning spirited Scottish tours into a wildly successful Kickstarter campaign. How did a global pandemic reshape the world of playtesting and community engagement? What are the clever marketing moves that raised over $500,000? And what can we expect from his latest creation, "Luthier"?

Join us for a deep dive into the art of board game design, the power of community, and the transition from game designer to publisher. Plus, get the inside scoop on "Luthier's" upcoming Kickstarter launch, coinciding with Gen Con madness!

Connect with the crafters of fun at paversingames.com and follow @paverson on Facebook for more behind-the-scenes action. Don't miss out—tune in to Crowdfunding Nerds, episode 184, and let's get nerdy!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay Nerdy!

Hey there, fellow convention enthusiasts and crowdfunding fans! Are you ready to level up your convention game? Tune in to episode 183 of "Crowdfunding Nerds," where your hosts, Andrew and Sean, along with convention guru Rick, unpack the secrets to making a splash at events like Origins.

Ever wondered why some booths buzz with activity while others don't? We've got the lowdown on crafting an irresistible booth experience, from branded tablecloths to the Apple Store's minimalist charm. Plus, we'll dive into the art of the pitch, the ins and outs of payment handling, and even how cosplay can play a role in your convention strategy (without stealing the show!).

Join us as we share personal anecdotes, practical tips, and the ultimate checklist to ensure you stay energized and ready to captivate those crowds. Don't miss out on these game-changing insights—your convention success story starts here!

Visit Deliverance at Origins, booth 745, and for more golden nuggets on crowdfunding mastery, check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Get ready to be inspired!

Hey Crowdfunding enthusiasts! Are you ready to unlock the secrets of email marketing success for your next campaign? In this episode of Crowdfunding Nerds join Andrew and Sean as we welcome our newest team member, Donnie Chase, to dissect the do's and don'ts of email marketing. Ever wonder why your emails aren't hitting the mark? We're diving deep into segmentation blunders, send frequency strategies, and the art of crafting killer subject lines. Plus, we'll share our personal frustrations and triumphs in the email marketing arena.

Whether you're a crowdfunding rookie or a seasoned pro, this episode is packed with golden nuggets to help you captivate your subscribers and skyrocket your campaign. Tune in to learn how to prune your list, schedule your emails like a boss, and create content that keeps your audience hungry for more! Don't miss out on these expert insights – your future self (and your campaign) will thank you!

Are you ready to dive into the future of Kickstarter and what it means for your crowdfunding campaigns? In episode 181 of Crowdfunding Nerds, your favorite hosts Andrew and Sean, along with our savvy guest Rick, put on their analytical glasses (literally!) to explore Kickstarter's bold new vision. Is Kickstarter becoming the one-stop shop for campaign creators, or is it setting up a potential monopoly on your crowdfunding dreams? Join us as we laugh through time zone troubles and get serious about the implications of Kickstarter's all-in-one approach. Will it spell success or disaster for independent creators? Plus, Rick drops some golden SEO nuggets for boosting your campaign's visibility. Don't miss out on this insightful episode that could change the way you think about crowdfunding. And remember, for more nerdy goodness, visit crowdfundingnerds.com, join our Facebook community, or check out Deliverance at deliverance.com. Tune in now to join the conversation!

Links to Check out:

A New Vision for Kickstarter TE DEUM FOR A MASSACRE PLEDGE MANAGER

Hey there, fellow nerds! Are you ready to dive into the gritty reality of chasing dreams and grappling with defeat? In episode 180 of Crowdfunding Nerds, Andrew and Sean unpack a rollercoaster of a story: the Golden Geek Awards campaign for the board game Deliverance. Ever poured your heart into something only to watch it not pan out? We're getting real about trying hard and failing, the emotional whirlwind of campaigning, and the quest for contentment amidst disappointment. Join us as we dissect the intense efforts behind the Deliverance campaign, from email strategies to community engagement, and the hard-earned lessons on delegation and balance. Ever felt the sting of envy or the pressure of shifting success goalposts? We're right there with you. Tune in to learn how to embrace the journey, find joy in the process, and why sometimes, the best victory is in the lessons learned. So, grab your headphones, and let's get nerdy! Remember, it's not just about the destination; it's about the epic quest we're all on.

18th Annual Golden Geek Winners for 2023 https://boardgamegeek.com/thread/3300892/18th-annual-golden-geek-winners-for-2023

Hey Crowdfunding enthusiasts! Are you ready to dive deep into the heart of crowdfunding with us? In episode 179 of Crowdfunding Nerds, Andrew and Sean peel back the layers of what it really means to engage with your backers. Is it just about the money for goods exchange, or is there more to this digital handshake?

Ever heard of "The Door In Principle"? Sean's been reading this fascinating theological thesis and guess what—it's got a lot to say about crowdfunding! We're talking reciprocity vs. co-labor, and how this applies to projects like Deliverance. Can a game be more than just entertainment, and how do you market it without crossing lines?

We also get real about the potential dark side of influence, from Edward Bernays to "Rings of Power". Plus, Andrew spills the beans on Deliverance's campaign secrets and the art of transparent marketing.

Don't miss our tips on using surveys, understanding your platform, and the delicate dance of backer relationships. It's all about keeping it genuine and aiming to delight. Tune in to episode 179, and let's get our crowdfunding nerd on!

Hey Crowdfunding enthusiasts! Ready to unlock the secrets of a successful campaign? Tune into Episode 178 of Crowdfunding Nerds, where your host Andrew Lowen flies solo this time, continuing his insightful chat with the ever-knowledgeable Jack Dunbar.

Ever wondered what magic lies behind a thriving crowdfunding campaign? Or how to turn past campaign hiccups into your next big win? We're diving deep into the nitty-gritty of data analysis and campaign optimization that could revolutionize your crowdfunding strategy!

In this episode, I'll reveal the power of polling your fans and why your email list might just be your golden ticket. Plus, Jack and I will dissect the allure of high-tier pledges – are they a backer magnet or a risky business?

Get an exclusive look at my screen as I share real poll results and metrics that have shaped my latest campaign strategies.

Don't miss out on this treasure trove of crowdfunding wisdom! Listen in, and let's level up your game together!

Jack's ready to connect at [email protected], and you can join the convo on his Facebook groups via newkingdomgaming.com. Don't forget to check out Andrew's Deliverance Feedback Form

Strap in, nerds – it's going to be a wild ride to the top of the crowdfunding charts!

Hey, Crowdfunding enthusiasts! In episode 177 of Crowdfunding Nerds, your host Andrew, joins forces with the savvy Jack Dunbar from New Kingdom Gaming. Wondering how to smash your second crowdfunding campaign? Jack spills the beans on the lessons he learned from his first Kickstarter triumph with New Kingdom Gardeners.

But that's just the start! We're diving deep into the transformation from game designer to business mogul, the art of juggling time and resources as a small business owner, and the strategic move to publish games by other talented designers.

Ever faced the heat of public criticism or struggled to define your customer avatar? Jack shares his insights on handling feedback on religious-themed games and tailoring marketing strategies to specific audiences. Plus, we'll explore the tricky concept of sunk costs and the crucial role of Kickstarter referral metrics.

Join us as we navigate the personal highs and lows of being creators, from managing negative feedback to the emotional rollercoaster of launching your passion projects. Tune in to episode 177 for a treasure trove of crowdfunding wisdom!

Don't forget to check out these links!

Jack's website - https://newkingdomgaming.com

New Kingdom: Sowers on Kickstarter - https://www.kickstarter.com/projects/newkingdomgaming/new-kingdom-sowers

Andrew's Deliverance Feedback Form - https://forms.gle/zDKYTcZEsFM9AX7U9