Are you ready to take your crowdfunding campaign to the next level? In Episode 194 of the Crowdfunding Nerds podcast, we dive deep into the art of spending big on advertising. How do you avoid the "black hole" of wasted ad spend? What’s the secret to making every dollar count?

 

Join us as Sean kicks off with the pitfalls of advertising and the elusive impression fallacy. We break down budget strategies, from $4,000 to six-figure spends, and share real-world insights from Andrew’s own board game campaign, Deliverance. Discover why Facebook might be your best bet for smaller budgets and how to set clear, achievable goals for your ads.

 

We also explore the power of cross-promotion, both paid and unpaid, and why building genuine relationships with other creators can be your secret weapon. Plus, we venture into experimental platforms like Twitter and TikTok—are they worth your time?

 

Don’t miss our comprehensive strategy for leveraging Board Game Geek, and learn why integrating generator and exposure-based marketing campaigns is crucial for crowdfunding success.

 

Tune in now and transform your advertising approach! 

 

Links to check out:

Steam Community:

 https://steamcommunity.com/groups/steamworks/announcements/detail/4201376568915048836

Deliverance: https://playdeliverance.com/cotf/

 

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

 

Stay Nerdy!

Have you ever wondered why some board game enthusiasts hesitate to back Kickstarter projects? Or how financial constraints and delayed gratification play into their decision-making? Join Sean and Jacob in Episode 193 of the Crowdfunding Nerds podcast as they dive deep into these questions with special guest Brent, the mastermind behind the YouTube channel "Cloudy with a Chance of Meeples" and the "Ideas" podcast.

 

In this episode, Brent shares his fascinating journey into the world of board gaming and content creation. We explore his hesitancy to back many Kickstarters, citing reasons like financial constraints, retail vs. Kickstarter pricing, and the long wait times for project fulfillment. Brent also offers alternative strategies for managing Kickstarter costs and provides insight into how his role as a content creator influences his gaming habits.

 

Don't miss this engaging discussion that sheds light on the complexities of backing Kickstarters and offers valuable advice for both seasoned gamers and newcomers alike. Tune in now!

 

Links to Checkout:

Brent's YouTube Channel: Cloudy with a Chance of Meeples

Brent's Podcast: Ideas

 

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay Nerdy!

Are you ready to distill the secrets of a smash-hit board game? In episode 184 of Crowdfunding Nerds, Andrew and Sean are joined by the mastermind behind "Distilled," Dave Beck of Paverson Games! We're shaking up the game board as Dave spills the beans on turning spirited Scottish tours into a wildly successful Kickstarter campaign. How did a global pandemic reshape the world of playtesting and community engagement? What are the clever marketing moves that raised over $500,000? And what can we expect from his latest creation, "Luthier"?

 

Join us for a deep dive into the art of board game design, the power of community, and the transition from game designer to publisher. Plus, get the inside scoop on "Luthier's" upcoming Kickstarter launch, coinciding with Gen Con madness!

 

Connect with the crafters of fun at paversingames.com and follow @paverson on Facebook for more behind-the-scenes action. Don't miss out—tune in to Crowdfunding Nerds, episode 184, and let's get nerdy!

 

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

 

Stay Nerdy!

 

Hey there, fellow convention enthusiasts and crowdfunding fans! Are you ready to level up your convention game? Tune in to episode 183 of "Crowdfunding Nerds," where your hosts, Andrew and Sean, along with convention guru Rick, unpack the secrets to making a splash at events like Origins.

 

Ever wondered why some booths buzz with activity while others don't? We've got the lowdown on crafting an irresistible booth experience, from branded tablecloths to the Apple Store's minimalist charm. Plus, we'll dive into the art of the pitch, the ins and outs of payment handling, and even how cosplay can play a role in your convention strategy (without stealing the show!).

 

Join us as we share personal anecdotes, practical tips, and the ultimate checklist to ensure you stay energized and ready to captivate those crowds. Don't miss out on these game-changing insights—your convention success story starts here!

 

Visit Deliverance at Origins, booth 745, and for more golden nuggets on crowdfunding mastery, check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Get ready to be inspired!

Hey Crowdfunding enthusiasts! Are you ready to unlock the secrets of email marketing success for your next campaign? In this episode of Crowdfunding Nerds join Andrew and Sean as we welcome our newest team member, Donnie Chase, to dissect the do's and don'ts of email marketing. Ever wonder why your emails aren't hitting the mark? We're diving deep into segmentation blunders, send frequency strategies, and the art of crafting killer subject lines. Plus, we'll share our personal frustrations and triumphs in the email marketing arena.

 

Whether you're a crowdfunding rookie or a seasoned pro, this episode is packed with golden nuggets to help you captivate your subscribers and skyrocket your campaign. Tune in to learn how to prune your list, schedule your emails like a boss, and create content that keeps your audience hungry for more! Don't miss out on these expert insights – your future self (and your campaign) will thank you!

Are you ready to dive into the future of Kickstarter and what it means for your crowdfunding campaigns? In episode 181 of Crowdfunding Nerds, your favorite hosts Andrew and Sean, along with our savvy guest Rick, put on their analytical glasses (literally!) to explore Kickstarter's bold new vision. Is Kickstarter becoming the one-stop shop for campaign creators, or is it setting up a potential monopoly on your crowdfunding dreams? Join us as we laugh through time zone troubles and get serious about the implications of Kickstarter's all-in-one approach. Will it spell success or disaster for independent creators? Plus, Rick drops some golden SEO nuggets for boosting your campaign's visibility. Don't miss out on this insightful episode that could change the way you think about crowdfunding. And remember, for more nerdy goodness, visit crowdfundingnerds.com, join our Facebook community, or check out Deliverance at deliverance.com. Tune in now to join the conversation!

 

Links to Check out:

A New Vision for Kickstarter TE DEUM FOR A MASSACRE PLEDGE MANAGER

Hey there, fellow nerds! Are you ready to dive into the gritty reality of chasing dreams and grappling with defeat? In episode 180 of Crowdfunding Nerds, Andrew and Sean unpack a rollercoaster of a story: the Golden Geek Awards campaign for the board game Deliverance. Ever poured your heart into something only to watch it not pan out? We're getting real about trying hard and failing, the emotional whirlwind of campaigning, and the quest for contentment amidst disappointment. Join us as we dissect the intense efforts behind the Deliverance campaign, from email strategies to community engagement, and the hard-earned lessons on delegation and balance. Ever felt the sting of envy or the pressure of shifting success goalposts? We're right there with you. Tune in to learn how to embrace the journey, find joy in the process, and why sometimes, the best victory is in the lessons learned. So, grab your headphones, and let's get nerdy! Remember, it's not just about the destination; it's about the epic quest we're all on.

 

18th Annual Golden Geek Winners for 2023 https://boardgamegeek.com/thread/3300892/18th-annual-golden-geek-winners-for-2023

Hey Crowdfunding enthusiasts! Are you ready to dive deep into the heart of crowdfunding with us? In episode 179 of Crowdfunding Nerds, Andrew and Sean peel back the layers of what it really means to engage with your backers. Is it just about the money for goods exchange, or is there more to this digital handshake?

 

Ever heard of "The Door In Principle"? Sean's been reading this fascinating theological thesis and guess what—it's got a lot to say about crowdfunding! We're talking reciprocity vs. co-labor, and how this applies to projects like Deliverance. Can a game be more than just entertainment, and how do you market it without crossing lines?

 

We also get real about the potential dark side of influence, from Edward Bernays to "Rings of Power". Plus, Andrew spills the beans on Deliverance's campaign secrets and the art of transparent marketing.

 

Don't miss our tips on using surveys, understanding your platform, and the delicate dance of backer relationships. It's all about keeping it genuine and aiming to delight. Tune in to episode 179, and let's get our crowdfunding nerd on!

Hey Crowdfunding enthusiasts! Ready to unlock the secrets of a successful campaign? Tune into Episode 178 of Crowdfunding Nerds, where your host Andrew Lowen flies solo this time, continuing his insightful chat with the ever-knowledgeable Jack Dunbar.

 

Ever wondered what magic lies behind a thriving crowdfunding campaign? Or how to turn past campaign hiccups into your next big win? We're diving deep into the nitty-gritty of data analysis and campaign optimization that could revolutionize your crowdfunding strategy!

 

In this episode, I'll reveal the power of polling your fans and why your email list might just be your golden ticket. Plus, Jack and I will dissect the allure of high-tier pledges – are they a backer magnet or a risky business?

 

Get an exclusive look at my screen as I share real poll results and metrics that have shaped my latest campaign strategies.

 

Don't miss out on this treasure trove of crowdfunding wisdom! Listen in, and let's level up your game together!

 

Jack's ready to connect at Jack@NewKingdomGaming.com, and you can join the convo on his Facebook groups via newkingdomgaming.com. Don't forget to check out Andrew's Deliverance Feedback Form

 

Strap in, nerds – it's going to be a wild ride to the top of the crowdfunding charts!

Hey, Crowdfunding enthusiasts! In episode 177 of Crowdfunding Nerds, your host Andrew, joins forces with the savvy Jack Dunbar from New Kingdom Gaming. Wondering how to smash your second crowdfunding campaign? Jack spills the beans on the lessons he learned from his first Kickstarter triumph with New Kingdom Gardeners.

 

But that's just the start! We're diving deep into the transformation from game designer to business mogul, the art of juggling time and resources as a small business owner, and the strategic move to publish games by other talented designers.

 

Ever faced the heat of public criticism or struggled to define your customer avatar? Jack shares his insights on handling feedback on religious-themed games and tailoring marketing strategies to specific audiences. Plus, we'll explore the tricky concept of sunk costs and the crucial role of Kickstarter referral metrics.

 

Join us as we navigate the personal highs and lows of being creators, from managing negative feedback to the emotional rollercoaster of launching your passion projects. Tune in to episode 177 for a treasure trove of crowdfunding wisdom!

Don't forget to check out these links!

Jack's website - https://newkingdomgaming.com

New Kingdom: Sowers on Kickstarter - https://www.kickstarter.com/projects/newkingdomgaming/new-kingdom-sowers

Andrew's Deliverance Feedback Form - https://forms.gle/zDKYTcZEsFM9AX7U9

Hey there, fellow nerds! Are you ready to dive into the emotional rollercoaster of game creation? In episode 176 of Crowdfunding Nerds, your hosts Andrew and Sean are getting real about the highs and lows that come with the territory. Ever wondered how it feels to have your game baby critiqued, or what it's like to juggle the spotlight with your personal life? We're kicking things off with a "Bilbo Baggins" twist on criticism – it's not always what you'd expect! Hear Andrew's tales from the trenches of Deliverance's development and the sharp feedback that could pierce a creator's armor. Plus, we've got stories of phantom fans with ghost emails that'll make you chuckle and cringe. But wait, there's more! We're peeling back the curtain on the board game world's brand of fame. From Sean's brush with celebrity to Andrew's grocery store escapades, we're exploring the peculiar spotlight that shines on game designers. And, we'll cap it off with a heart-to-heart on why your self-worth shouldn't be a Kickstarter stretch goal. Tune in, level up your emotional intelligence, and remember – humility is your secret weapon in the game of fame. Don't miss this episode of Crowdfunding Nerds; it's one for the books... or should we say, the boards! Don't forget to show your support and vote for Deliverance on Boardgame Geeks site! Vote for Deliverance here: https://boardgamegeek.com/geekawards/boardgame

Hey there, game enthusiasts and crowdfund wizards! Are you ready to debunk some myths and level up your crowdfunding knowledge? In episode 175 of the Crowdfunding Nerds podcast, your favorite hosts Andrew and Sean are about to drop some serious truth bombs. Think launching a Kickstarter is a guaranteed jackpot? Or that crowdfunding is the new kid on the block? Think again! We're tackling six of the biggest misconceptions in the game, from the "build it and they will come" fallacy to the real sacrifices behind a campaign. Plus, we'll guide you through the marketing maze - no false promises, just solid advice. And hey, we're now on Board Game Geek! Show us some love in the Golden Geek Awards for Best Podcast. Ready to join our table? Shuffle your deck and press play on episode 175 – it's game time!

 

All the links you need!

Board Game Geek - Vote for us!

Republic.com Invest angel

Ever wondered how to keep backers engaged during the dreaded mid-campaign slump? Or how to handle the heartbreak of canceled pledges? Join us on this episode of Crowdfunding Nerds as we chat with Mike Ibeji of Gun Tower Games about the rollercoaster ride of crowdfunding his game, Pandora Celeste. Mike dives into the creation of Gun Tower Games and the innovative design of Pandora Celeste, a sci-fi monster movie-inspired board game with a unique 3D board. Discover how Mike leveraged grassroots marketing to build a passionate following and why he chose Gamefound over Kickstarter. We also explore the psychological strategies behind setting realistic funding goals, the impact of community engagement, and the lessons learned from dealing with canceled pledges. Whether you're a first-time creator or a crowdfunding veteran, Mike's insights on pre-campaign marketing, platform selection, and maintaining backer trust are invaluable. Tune in for an episode packed with practical advice and real-world experiences that can help you navigate your own crowdfunding journey! Links to check out:

- Game Tower Games: https://www.guntowergames.com/

- Pandora Celeste on Gamefound: https://gamefound.com/en/projects/guntower-mike/pandora-celeste

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

 

Stay Nerdy!

Hey there, fellow crowdfunding aficionados! Get ready to tune into episode 174 of the Crowdfunding Nerds podcast! Ever wondered how to turn your crowdfunding dreams into a resounding success? Well, ponder no more! I'm your host Andrew, and in this episode, we're diving deep with the brilliant minds of Austin Harrison founder of IV Studios and Corey Tomlinson, Editor-In-Chief of Grimmsteel Games. Are you ready to unlock the secrets behind crafting a campaign that not only meets but shatters its goals? Are Kickstarter stretch goals the smart way to go? Want to know what it takes to engage a community that's as passionate about your project as you are? Then you can't afford to miss this episode! We’re unpacking the strategies, the do's and don'ts, and the electrifying stories from Austin and Corey's own crowdfunding journeys.

Grab your notepad, and let’s get nerdy! Tune in, and let's transform your crowdfunding game from good to epic!

 

Check out Austin and Corey's sites here:

IV Studios

Grimsteel Games

Hey, board game enthusiasts! Ever wondered how to maximize your direct sales and get your game into the hands of eager players? In episode 173 of "Crowdfunding Nerds," I, Andrew, and my co-host Sean, dive deep into the world of e-commerce for board games. Should you choose WooCommerce or Shopify to launch your online store? We'll unravel the mysteries of Meta ads for marketing your games and share why direct sales might just be your golden ticket over distribution. Plus, we'll chat about the crucial mistakes to avoid when planning to sell those games gathering dust in your warehouse. But wait, there's more! Discover the art of minimizing checkout clicks, why a Facebook shop could be your next best move, and how to price your games to entice and upsell. We'll also give you a peek into the success stories of Chip Theory Games and Stonemaier Games, and why running ads might just catch a retailer's eye. Don't miss out on these insider tips and strategies to future-proof your company and skyrocket those profit margins. Tune in to "Crowdfunding Nerds" Episode 173 – your game's success story starts here!

Hey there, fellow crowdfunding enthusiasts! Are you ready to dive into the world of board game creation with a sprinkle of deception and a dash of strategy? In episode 172 of Crowdfunding Nerds, I, Andrew, alongside my co-host Sean, sit down with the incredible Juli Bierwirth from Distant Rabbit Games! Ever wondered how a nutrition expert turns into a board game wizard? Juli spills the beans on her transition from the food industry to designing the deviously delightful game, Mantis Falls. But how does one go from crafting meals to crafting game mechanics? And what makes a two-player hidden traitor game stand out in a sea of tabletop titans? We'll also get the inside scoop on marketing must-dos, the art of the perfect pitch, and the secret sauce behind scaling from Kickstarter success to retail readiness. Plus, Juli's generous spirit shines through as she offers to mentor the next generation of game creators. Join us for this insightful journey from game night frustration to crowdfunding sensation, and discover how being a positive force in the community can lead to incredible success. Don't miss out on this episode, and remember, you can always reach out to Juli at info@distantrabbitgames.com or visit mantisfalls.com for a closer look at the game that's taking the board game community by storm! Ready to level up your crowdfunding game? Tune in to Episode 172 of Crowdfunding Nerds and let's roll the dice on your next big project! Check out these links:

The Ultimate Kickstarter Marketing Course For Games

Mantis Falls Game

Distant Rabbit Games

Tune in to episode 171 of the Crowdfunding Nerds podcast, where your favorite hosts, Andrew and Sean, take you behind the scenes of the Deliverance expansion and reprint strategy. Ever wondered how alternative reality games can boost your campaign at conventions? We're diving deep into the nitty-gritty of pre-marketing magic, from leveraging YouTube hype to strategizing for retail success post-Kickstarter. Andrew's eyeing that $1 million goal—not just for the glory, but to solidify Deliverance's retail reputation. We're talking big dreams, realistic expectations, and the power of a hardcore fan base. Plus, don't miss out on hearing about Andrew's epic role as a raid boss at Strong Tower Con! So, whether you're a seasoned backer or a curious creator, join us for this insightful journey and learn how to level up your crowdfunding game. It's time to strategize, captivate, and conquer. Ready to roll the dice? Let's get nerdy!

 

Links:

https://crowdfundingnerds.com/episode50/

Are you ready to blast off into the cosmos of crowdfunding success? In episode 170 of Crowdfunding Nerds, your favorite hosts Andrew and Sean sit down with the stellar minds behind Kinson Key Games—T.K. King, Koltin Thompson, and Dennis Northcott—to navigate the universe of their Kickstarter triumph with "Galactic Cruise."

 

From Tennessee tunes to tabletop triumphs, T.K. reveals how he swapped music production for game design during the pandemic. Koltin, a wordsmith and fourth-grade teacher, shares why patience is a virtue in game design, and Dennis, our Canadian game Dev veteran, unpacks the technical side of creating a board game that's light-years ahead of the competition.

 

Discover the secrets behind their $12,000 advertising odyssey, the strategic avoidance of stretch goals, and why a play testing guild might just be your ticket to intergalactic acclaim.

 

Join us for this cosmic conversation and learn how to keep your campaign cruising smoothly towards success. For more interstellar insights, connect with the Kinson Key Games crew through their website, Facebook group, and Discord channel. All systems go for launch in 3... 2... 1...

 

Check out their Kickstarter for Galactic Cruise here:

https://www.kickstarter.com/projects/kinsonkeygames/galactic-cruise

Hey, Crowdfunding Nerds! Ready for a deep dive into the gaming world? In episode 169, I, your host Andrew, along with Sean, chat with the brilliant Chris Skaggs from Soma Games. Ever wondered how to keep a game development team motivated or what it takes to pivot from contractors to full-time employees? Chris spills the beans on these topics and more, including the wild ride of securing investors and the shift from console to mobile gaming that revolutionized the industry. Chris doesn't hold back on the challenges and triumphs of running a game studio, the financial jigsaw of project-based income, and his vision for creating content that keeps the cash flowing. Plus, get the scoop on Soma Games' exciting projects like "Legends of Redwall" and "Wisdom of the Rain." Don't miss this chance to level up your knowledge—join us for episode 169 of Crowdfunding Nerds, where we turn the page on interactive fiction and explore the future of gaming!

 

Check out Soma Games at www.somagames.com and their latest projects at www.legendsofredwall.com and www.wisdomoftherain.com.

 

Star Wars Title Sequence: https://www.artofthetitle.com/title/star-wars/

 

Let's press play!

Are you ready to crack the code on making your crowdfunding campaign a retailer's dream? In episode 168 of Crowdfunding Nerds, I, your host Andrew, alongside my trusty co-host Sean, team up with the savvy Will Schultz from Knight and Day Games to unlock the secrets of retailer-friendly campaigns. Will spills the beans on what retailers really want, from the allure of deluxe editions to the nitty-gritty of campaign presentation.

 

Tune in as we dive into the world of retailer pledges, the magic number of copies that make retailers' eyes sparkle, and why communication is king in the land of crowdfunding. Don't miss out on these golden nuggets of wisdom that could elevate your campaign from good to great! Check out Knight and Day Games' online haven at knightanddaygames.com, and join the conversation on their Facebook page and Discord community.

 

Get ready to take notes – this is one episode you'll want to bookmark!

Hey there, fellow entrepreneurs and crowdfunding aficionados! Are you ready to dive deep into the art of running a business not just for the day-to-day but with a grand finale in mind? In episode 167 of Crowdfunding Nerds, I, your host Andrew, alongside my trusty co-host Sean, am thrilled to bring you insights from the business brokerage world with our esteemed guest, Bryan Gonzales. Ever wonder what happens when the entrepreneurial flame starts to flicker? Do you have a game plan for when it's time to pass the torch? Bryan, armed with an MBA and a wealth of experience, joins us to talk about growth, goals, and the golden goodbye of selling your business. We'll explore the emotional rollercoaster of letting go, the strategic moves behind a sale, and why sometimes, refusing an offer isn't the smart play. We're also getting into the nitty-gritty of business valuation, the role of a broker, and why asset sales might just be your new best friend. Plus, Bryan's got some killer analogies between board games and music that could change the way you think about your IP. And if you're hesitant about opening your books to a broker, Bryan's here to put your mind at ease. Ready to level up your exit strategy? Tune in to episode 167, and don't forget to reach out to Bryan for a complimentary business evaluation at bg@verdadfirm.com and check out his website here: https://verdadfirm.com/ And remember, your questions could star in our next episode – just hit up our website at Crowdfunding Nerds. Let's make your business exit as epic as its inception!

Are you ready to level up your crowdfunding game? Welcome back, Nerd Nation, to episode 166 of Crowdfunding Nerds! I'm your host, Andrew, joined by my co-host Sean, and today we've got a special treat for you. Ever found yourself tangled in the web of pledge managers, wishing for a superhero to swoop in and streamline the chaos? Enter Konstantinos Manos, co-founder of Vesuvius Media and the brains behind hive interactive, the pledge manager platform that's more than just a tool—it's a game-changer. Konstantinos joins us to share the rollercoaster ride of crowdfunding, the birth of hive, and how it's revolutionizing the way creators manage campaigns, from customer support to warehouse logistics. But wait, there's more! We're diving deep into the Kickstarter vs. Gamefound debate, and I'll be sharing why I'm sticking with Kickstarter for our Deliverance expansion. Plus, get the scoop on hive's philosophy and why they see clients as businesses, not just projects. Don't miss out on this insightful episode packed with insider tips and a special offer just for our listeners. Head over to crowdfundingnerds.com/hive to learn more, and connect with the hive team to discover how they can supercharge your next campaign! Tune in, get nerdy with us, and let's make your crowdfunding dreams a reality! 

 

Hive Interactive Pledge Manager - https://crowdfundingnerds.com/hive

Vesuvius Media - https://www.vesuviusmedia.com/

Are you ready to supercharge your energy levels and make better decisions in your crowdfunding ventures? Do you wonder how small habits can lead to big wins in both health and business? Tune in to episode 165 of Crowdfunding Nerds where your host Andrew and co-host Sean, along with nutrition coach Julie Litchfield from AdvoCare, unpack the secrets to a vibrant lifestyle that fuels success! Julie, with her roots deep in farming and nutrition, shares the importance of knowing what fuels your body and how to keep learning about the foods we eat. We'll explore why making your bed could be the first step to a productive day, and how acknowledging our weaknesses can actually strengthen our leadership. But wait, there's more! Ever caught yourself procrastinating and wondered if your brain is just on a creative break? Andrew gets personal about his own struggles and we dive into how our subconscious works wonders. From canning food to the individuality of nutrition, and the scoop on water intake to the real deal on intermittent fasting, this episode is packed with actionable insights. And yes, we even talk about navigating the fast-food menu healthily! Don't miss out on Julie's wisdom on dieting without the mental battles and how to indulge sensibly. For all this plus Julie's relaxation secrets and how to get her personalized coaching, plug in to episode 165 and let's get energized!

 

Links to check out:

https://www.advocare.com/home/?D=04033735 https://www.youtube.com/watch?v=5YNmNd2ncw0 https://crowdfundingnerds.com/episode123/

Like

Why do people back crowdfunding campaigns? How do different regions impact crowdfunding success? And what’s the secret to building a thriving community?

 

In episode 191 of the Crowdfunding Nerds, your hosts Andrew and Sean are joined by Casper Ohlson, a university student from Sweden diving deep into the world of crowdfunding for his bachelor’s thesis. Casper shares his research journey, exploring why people back campaigns, the differences between equity and reward-based crowdfunding, and the importance of localization.

 

We also delve into the demographics of backers, with a special focus on the US and the European Union. Andrew and Sean reveal their secrets to building a community that keeps backers engaged—think Discord, Facebook groups, and even niche platforms like Lulu. Plus, we discuss market trends and the growing competition among crowdfunding platforms.

 

Don’t miss out on this research-driven episode that blends academic insight with real-world expertise. Join our community on Facebook and submit your questions for future episodes!

 

Links Mentioned:

- Submit Questions:http://crowdfundingnerds.com/question

- Gamefound: https://gamefound.com/en/blog/post/welcome-to-2024

- Tabletop revenues declined for second year on Kickstarter, Tabletop Analytics report shows: https://www.polygon.com/24054381/kickstarter-top-10-biggest-most-backed-board-games-campaigns-2023

- Table Top Analytics: https://www.tabletopanalytics.com/

- Ulule: https://fr.ulule.com/

 

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay nerdy!

Are you tired of sifting through a sea of so-called Kickstarter gurus and marketing gimmicks? Want to know how to spot the real deal? In episode 164 of Crowdfunding Nerds, your trusty hosts Andrew and Sean are on a mission to debunk the fakes!

 

We're diving deep into the world of self-proclaimed experts and teaching you how to separate fact from fiction. Ever wondered why being number one on YouTube doesn't always mean you're getting the best advice? We've got the inside scoop on algorithms and user intent that you won't want to miss.

 

With our combined expertise from Next Level Web and Lowen Games, we're giving you the lowdown on why building a community trumps quick-fix marketing ploys every time. Plus, hear our take on why pre-pledge incentives might just be a one-way ticket to losing your audience's trust.

 

Join us as we explore the essentials of crafting a crowdfunding campaign that's built on integrity, transparency, and real relationships. Say goodbye to empty promises and hello to long-term success. Tune in to Crowdfunding Nerds episode 164 for a no-nonsense guide to navigating the crowdfunding cosmos!

Hey there, fellow crowdfunding aficionados! Are you ready to unlock the secret sauce to turning those clicks into cash? In episode 163 of the *Crowdfunding Nerds* podcast, your host Andrew, with the brilliant minds of Sean and Jacob, dives deep into the mysterious world of perceived value. Ever wonder why that top-notch product isn't flying off the virtual shelves?  We're peeling back the layers on a real-life conundrum where a $99 gem just isn't dazzling the masses. Spoiler alert: It's not about the price tag; it's about the sparkle—or lack thereof—in your customer's eyes. We're talking the nitty-gritty of price elasticity, true value vs. perceived value, and the marketing magic that can transform browsers into buyers. From the power of playthrough videos to the art of the perfect bundle deal, get ready for a treasure trove of strategies to skyrocket that perceived value and make your product the belle of the crowdfunding ball.  Tune in to episode 163, grab your notepad, and let's turn that "meh" into "must-have" together!  #CrowdfundingNerds #PerceivedValue #MarketingMagic

 

Links to check out:

https://crowdfundingnerds.com/episode61/ https://crowdfundingnerds.com/episode62/

Welcome to "Crowdfunding Nerds" episode 162! Ever wondered about the difference between marketing and advertising? Or how to avoid being "that" sleazy salesperson? Join hosts Andrew and Sean as they delve into these intriguing topics.

 

This episode is a treasure trove of marketing insights, from understanding customer behavior to crafting targeted messaging and recognizing a marketing agency's limitations. We also tackle the delicate balance between expanding client base while maintaining service quality.

 

We pull back the curtain on some of the less savory aspects of our industry, but don't worry, we're here to illuminate these shadowy corners with honesty and transparency. We wrap up with advice on ethical sales practices, emphasizing the importance of having the customers' best interests at heart.

 

So, ready for a deep dive into the world of marketing? Tune in and let's get started!

 

Episode Timestamps:

00:01 - Introduction

00:35 - Meet the Hosts

01:00 - Advertising vs Marketing

02:44 - Case Study: Old Marketing vs New Agency

06:54 - Benefits of Specialization in Marketing

10:01 - Implementation Before Marketing

15:01 - Targeted Marketing & Customer Demographic Analysis

24:27 - Customized Marketing Messages

31:18 - Capacity vs Quality of Service

35:01 - Evading the Sleaziness Stereotype in Marketing

40:01 - Distinguishing Advertising and Marketing

49:01 - Genuine Advice & Avoiding Forced Sales

1:00:01 - Maintaining Ethical Sales Practices

1:01:13 - Importance of Sincerity in Sales.

Welcome to Crowdfunding Nerds Episode 161! Ever wondered about the art of setting and achieving realistic goals? Your hosts, Andrew and Sean, are here to delve deep into this topic. We'll discuss why goal setting is crucial, how it enhances productivity, and its role in improving the quality of life. You'll hear personal stories about setting meaningful goals, overcoming challenges, and even dealing with failures. Learn how to make your goals specific and measurable, and how they can bring value to your life. Hear Andrew's personal journey of setting goals to improve his family life and how he learned to forgive himself for any setbacks. Finally, we'll explore the concept of time-bound goals and micro goals, with Andrew sharing his experience developing a board game. Ready to become a master goal-setter? Tune in now!

 

Links to check out: 

Choking on aspirations - https://www.youtube.com/watch?v=LLCQ-5uJ78g Kickstarter Mental Health: What You Need To Know & How To Prepare - https://crowdfundingnerds.com/episode9/ The Ultimate Crowdfunding Reading List – Part 1 - https://crowdfundingnerds.com/episode57/ Chapters: 00:01 Introduction to goal setting 02:26 Importance of goal setting, personal experiences 03:29 Approach towards failure in achieving goals 07:03 Making goals specific and measurable with examples 16:26 Andrew's journey in goal setting: the need for self-forgiveness 39:26 The concept of time-bound goals and micro goals: Andrew's board game experience.

------------------ Goal Identifier List 3 of the most meaningful things you have learnt since last year: 1. 2. 3. Think of 3 things you are really good at. If you were to become the best in the world at these three things what would they be? 1. 2. 3. List your top 6 values, i.e the reasons behind your life choices: 1. 2. 3. 4. 5. 6. List 6 things you would do if you had $10 million in your bank account: 1. 2. 3. 4. 5. 6. Setting 6 month goals Your goals must have three essential elements. They must be: 1. Specific 2. Achievable 3. Have Time Limits You will now define your 6 month goals. List 6 goals you hope to achieve in the next 6 months: 1. 2. 3. 4. 5. 6. Now list 3 goals for the next 90 days. These must be associated with the goals previously listed: 1. 2. 3. Month #1 List 3 things you are going to focus on for the first month to achieve these goals: 1. 2. 3. Month #2 What 3 things would you then focus on in the second month? 1. 2. 3. Month #3 Now list 3 more things you would focus on for the third and last month: 1. 2. 3. What are your top 6 reasons for achieving these goals? 1. 2. 3. 4. 5. 6. Now pick 3 of these reasons that mean the most to you: 1. 2. 3. The three goals above are your 6 month goals

 

Welcome to Crowdfunding Nerds, episode 160! This is Andrew, your host, and joining me today is Sean. Ever wondered how to optimize your productivity while staying sane? Well, we're here to discuss just that – the importance of taking breaks for peak productivity. We're not just talking about work, but also the power of intentional rest. We'll share our personal experiences and strategies on how to make the most of your time. Listen as I discuss the value of play and purposeful rest, while Sean emphasizes the need for discipline and setting boundaries. We'll also delve into how breaks can reboot your productivity and how to return to work with renewed focus. Discover how clear goal-setting, regular reviews, and mindful time management can boost your productivity. Struggling with tech distractions? We'll share strategies to manage your time better, like scheduled breaks, digital curfews, and task-focused work hours. Plus, learn about the benefits of accountability partners and community support. So, get ready to balance work and rest for an optimal crowdfunding journey!

 

Links to check out:

Episode 159 (Setting goals among other things): https://crowdfundingnerds.com/episode159/ Episode 150 (Embracing change): https://crowdfundingnerds.com/episode150 Chapters: 00:00 Introduction 06:30 The Power of Taking Breaks 10:20 Play and Intentional Rest 16:40 Discipline and Setting Boundaries 23:10 Breaks for a Productivity Reboot 28:00 Goal-Setting and Time Management 33:20 Managing Tech Distractions 37:30 Strategies for Better Time Management 44:00 The Role of Accountability Partners and Community Support 52:20 Conclusion and Key Takeaways

Welcome, fellow crowdfunding enthusiasts! Are you ready to tackle complacency? In episode 159 of Crowdfunding Nerds, Andrew and Sean are back to help you stay ahead of the game. We start with some casual banter, then dive into the dangers of complacency in Kickstarter campaigns. We also share our New Year's resolutions and discuss how to avoid the pitfalls of complacency.

 

We share personal stories of overcoming complacency, emphasize the importance of gratitude, and warn about the illusion of eternal success. Learn about the importance of innovation, goal setting, and contingency planning.

 

We highlight the dangers of underestimating customer engagement, overstretching yourself, and unhealthy comparisons. We underline the power of communication and the necessity of seeking audience feedback.

 

We remind you that no company is too big to fail and that each Kickstarter campaign should be treated uniquely. Finally, we discuss the importance of continuous learning and wrap up with some valuable resources.

 

Join us, let's overcome complacency together!

 

Show Chapters:

00:01 - Banter Beginnings

00:15 - Complacency in Kickstarter Games

01:35 - New Year's Resolutions Discussion

08:07 - Tackling Complacency in Crowdfunding

13:25 - Personal Anti-Complacency Stories

17:28 - Importance of Gratitude

18:19 - Illusions of Indefinite Success

19:28 - Emphasizing Innovation and Adaptation

25:46 - Forms of Complacency in Business

28:47 - Dangers of Overexpansion

31:20 - The Peril of Comparison

33:55 - The Power of Communication

34:16 - Audience Feedback and Game Innovation

45:56 - No Company is Too Big to Fail

46:15 - Treating Each Kickstarter Campaign Uniquely

49:38 - The Power of Continuous Learning

51:18 - Episode Wrap-up and Resource Sharing

Welcome, fellow Crowdfunding Nerds, to a crystal-ball-gazing session in Episode 158! Your hosts, Andrew and Sean, along with guest Rick, delve into the future of board games and crowdfunding. We jest, debate, and ponder on everything from China's manufacturing scenario to the rising costs for creators. Yet, we remain hopeful as we foresee an increase in backer numbers.

 

We envision a future where games are compact, streamlined, and focused on solo play. We also predict the rise of Game Found, potentially overtaking Kickstarter. The AI debate gets heated as Andrew and Rick share contrasting views. We also touch upon Kickstarter's fee changes, the surge in religious-themed board games, and the use of Twitch for promotions.

 

Reflecting on 2023, we express gratitude for the success of Deliverance and the birth of Andrew's son. We invite your feedback and look forward to another successful year in crowdfunding.

 

Join us in this exciting journey! 

 

Links to check out:

https://crowdfundingnerds.com/episode104/ https://www.augmentedarcana.com/ https://crowdfundingnerds.com/episode102/

Chapters

00:00 Introduction

12:32 China's Manufacturing and Costs for Creators

22:04 Game Design and Solo Play Trend

36:19 Game Found Vs Kickstarter

48:38 AI in Board Games

1:22:22 Kickstarter's fee changes, religious-themed board games, Twitch promotion

1:44:46 Reflection on 2023 and Conclusion

Welcome to the wild ride that is episode #157 of Crowdfunding Nerds! Ever wondered what links sharks, ice cream, World of Warcraft, and marketing? Prepare to be enlightened. Your hosts, Andrew, Sean, and our special guest, Rick, will take you on a journey that melds humor, curiosity, and invaluable insights. 

We'll dive into a unique blend of marketing strategies, examined through a scientific lens that promises to revolutionize your approach. We navigate the thrilling world of trading card games, explore the legal labyrinth surrounding game creators, and delve into the importance of community engagement. 

Sean will guide us through the crucial aspect of accurate data interpretation, while Andrew shares his vision for the future of his game 'Deliverance.' As we near the end, we'll discuss the importance of persistence and the art of ignoring trolls. So buckle up, and let's get nerdy!

 

Links to check out:

Affirming-the-Consequent: https://www.logicallyfallacious.com/logicalfallacies/Affirming-the-Consequent Deliverance on BGG: https://boardgamegeek.com/boardgame/273814/deliverance Royal Road: https://www.royalroad.com/ The Scientific Method: https://www.sciencebuddies.org/science-fair-projects/science-fair/steps-of-the-scientific-method

 

Timestamps: - 00:01: Sharks, Ice Cream & World of Warcraft - 00:40: Dragon Ball Z & Marketing Levels - 00:49: Introductions & SEO Expertise - 01:18: Scientific Method in Marketing - 02:04: Trading Card Game Market - 08:26: Deliverance's Popularity & Community Engagement  - 16:04: Data Interpretation in Scientific Research - 21:42: Applying the Scientific Method to Marketing - 35:06: Avoiding Over-Analysis in Marketing - 39:06: Understanding Customer Behavior - 48:06: Deliverance: Kickstarter Strategy - 51:19: Persistence in the Creator's Journey - 59:58: Ignoring the Trolls  - 1:07:17: Conclusion & Farewell Wishes

Welcome to Episode 156 of Crowdfunding Nerds! I'm Andrew, and alongside my co-host Sean, we're going to unravel the secrets behind a successful crowdfunding campaign. This episode marks our 3-year anniversary and we've got a ton of exciting topics to cover!

 

Ever wondered how a well-crafted ad campaign can create ripples in the crowdfunding world? Or how a single game can become the cornerstone of a thriving brand? We're diving into these questions and more. We'll start with a heartwarming catch-up on life events, including the story behind the name of our newest addition - John Constantine.

 

We'll then dissect our viral ad campaign for 'Deliverance' on BoardGameGeek, sharing insights on how we climbed the hotness list and ignited a buzz in the board game community. We'll also delve into our brand-building strategy, the importance of customer acquisition, and the exciting concept of turning Deliverance into a lifestyle game.

 

Links to check out:

https://boardgamegeek.com/thread/3202814/poor-advertisement

https://crowdfundingnerds.com/episode147/ https://www.youtube.com/watch?v=7EZu9NoWV5k

 

Chapters:

00:01 Three-Year Anniversary of the Podcast

00:45 New Baby - John Constantine

01:59 Future Plans & Learning Opportunities

02:05 Christmas Season– A Selling Opportunity

03:59 Viral Post on BoardGameGeek for Deliverance

09:21 Anatomy of an Ad Campaign

18:03 Focusing on a Single Game - Brand Building Tactics

25:46 Strategies for Customer Acquisition and Cross-selling

38:33 Deliverance - A Lifestyle Game

43:37 Vision for the Future - A Sustainable Brand

50:14 League of Legends - Building a Game Community

 

Join us on this exciting journey and discover the secrets to crowdfunding success!

 

 

Welcome to the 155th episode of Crowdfunding Nerds! Ever wondered how World War Two propaganda, the Bavarian Illuminati, and humor can boost your crowdfunding campaign? Join hosts Sean and Jacob as they delve into these fascinating connections. We also introduce Jacob, our Facebook ads guru, to discuss the power of different ad types. 

Discover why Facebook Ads are a game-changer for pre-marketing campaigns and how Instagram can help you capture attention. We also explore the magic of humor in marketing and how witty headlines can give your campaign the edge. 

Learn about the power of targeted advertising and how thinking outside the box can help you reach untapped audiences. We also discuss how to leverage your product's uniqueness and the effectiveness of themed headlines and emojis to grab attention. 

We dive into the concept of using mysteries to engage potential backers, and caution against gimmicks, emphasizing the need for genuine engagement. Finally, we wrap up with some words of encouragement for your crowdfunding journey. 

Chapter timestamps: 00:01 Introduction 00:30 Meet the Facebook Ads Expert 03:00 The Power of Facebook Ads 16:00 Humor in Marketing 19:00 The Magic of Targeted Advertising 22:00 Leveraging Product Uniqueness 32:00 Engaging with Mysteries 36:00 Genuine Engagement vs. Gimmicks 42:27 Wrap Up

Join us on Crowdfunding Nerds, where we help turn your campaign dreams into reality!

Ever wondered how storytelling can transform your Kickstarter campaign? Or how to truly connect with your superfans? Join us in this episode of Crowdfunding Nerds as Andrew and Sean sit down with Ori Kagan of Kagan Productions to uncover the magic behind compelling narratives in marketing!

 

Ori shares his unique struggle with face blindness, adding a personal touch to our conversation. We delve deep into the hero's journey framework, a storytelling model that can turn your campaign into an epic adventure. Learn how to craft avatars for your superfans, define your game's core strengths, and use storytelling to address their needs and challenges.

 

Discover the nine innovative ways to leverage your Kickstarter video beyond the campaign page. From teasers to social media, Ori’s insights are invaluable. Plus, hear about the Kickstarter Health Scorecard, a tool to ensure your campaign is in top shape.

 

Tune in and transform your Kickstarter marketing with storytelling magic! 

 

Links:

- Ori Kagan's insights on Instagram

- Kickstarter Health Check Scorecard 

- Crowdfunding Nerds episode 91

- Crowdfunding Nerds episode 93

 

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

 

Stay Nerdy!

Welcome to episode 154 of Crowdfunding Nerds! I'm your host, Sean, flying solo today while Andrew and the rest of the team enjoy a post-Thanksgiving break. Ever felt weird on the internet? Well, according to Felicia Day, "You're Never Weird on the Internet". In today's episode, we delve deep into her book, uncovering the journey of her creation, "The Guild", and the early adoption of the internet in her family, influenced by her military grandfather. We'll explore the four productivity principles she shares, and learn how to create low-budget films that still wow the audience. We'll also discuss the art of marketing, using the unique approach of "The Guild" as a case study. And for those of you wondering about Facebook ads, there's a little something for you too. So buckle up and let's get nerdy!

 

Links to the books mentioned in this episode:

https://www.amazon.com/Youre-Never-Weird-Internet-Almost/dp/147678566X https://www.amazon.com/Surveillance-Valley/dp/1785785710 Chapter Timestamps: 00:00 Intro & Book Discussion: "You're Never Weird on the Internet" 0:45 Facebook Ads 0:51 Solo Episode Announcement 2:17 Early Internet Adoption & "Surveillance Valley" 4:00 The Formation of "The Guild" 4:39 Military Influence in Internet Adoption 6:18 Four Principles of Productivity 9:05 Creating Low-Budget Films 12:50 Marketing: "The Guild" 15:00 YouTube Funding & The Success of Geek and Sundry 19:05 Business Advice from the Book

Ever wondered how to safeguard your crowdfunding campaign from cybersecurity threats? Curious about the tactics hackers use to target unsuspecting victims? In episode 153 of the Crowdfunding Nerds podcast, we dive headfirst into this digital minefield.

With Andrew away, Jacob (our Facebook ad guru) and Sean step in as the Qui-Gon Jinn and Obi-Wan Kenobi of cybersecurity. We expose a real-world data breach and unravel the fear and urgency tactics used by cyber attackers. Learn how to fortify your defense with multi-factor authentication, strong passwords, and by changing those pesky default router passwords.

We also navigate the murky waters of zero-day attacks and malware-infected USB devices, stressing the necessity of software updates. Discover privacy-oriented tools like Librem laptops, VPNs, and DNS-based security tools, and the importance of end-to-end encryption with apps like SimpleX and Session.

Join us as we summarize key takeaways to protect your crowdfunding campaign and online presence from the relentless claws of hackers. So, ready to ride the cyber wave?

Links to check out:

https://cointelegraph.com/news/monero-community-wallet-loses-all-funds-after-attackhttps://ccs.getmonero.org/ https://mullvad.net/ https://usbkill.com/ https://youtu.be/3hbuhFwFsDU?feature=shared https://www.qubes-os.org/ https://librem.one/ https://getsession.org/ https://simplex.chat/ https://nextdns.io/ https://www.theverge.com/2017/11/10/16632724/scam-chatbot-ai-email-rescam-netsafe https://www.youtube.com/watch?v=jPajqAJWiNA

 

Episode Breakdown: 00:01 Cybersecurity & Privacy Importance 00:43 Meet the Hosts 01:04 Privacy in Crowdfunding & Real-World Data Breach 04:02 Cybersecurity Threats & Hacker Tactics 15:13 Securing Your Router & Avoiding Social Engineering 23:40 Phishing Attacks & Effective Security Tools 27:57 Zero-Day Attacks, USB Killers, & Encrypted Apps 38:00 Recap: Safeguarding Your Campaign & Personal Data

Welcome, crowdfunding enthusiasts! I'm your host, Andrew, joined by my co-host Sean, for Episode 152 of the Crowdfunding Nerds podcast. Ever wondered about the secret recipe for a perfect crowdfunding email pitch? Curious about how to handle criticism while maintaining your sanity? Interested in optimizing your Kickstarter campaign pages? We've got you covered! Join us as we take a trip down memory lane, recapping episodes 6-10 of our podcast journey. We'll revisit the golden nuggets of wisdom from these episodes, discussing organic marketing, email personalization, Facebook ad effectiveness, and more. Expect to hear about our experiences with guest Gabe Barrett, our lessons learned from three years in crowdfunding, and our strategies for dealing with toxic backers and comments. Finally, for those of you planning to sell your game on Amazon, we'll share crucial insights on preparing your infrastructure and optimizing your product listings. So, buckle up and let's dive into the exciting world of crowdfunding!

 

Episodes in review: https://crowdfundingnerds.com/episode6/ https://crowdfundingnerds.com/episode7 https://crowdfundingnerds.com/episode8 https://crowdfundingnerds.com/episode9 https://crowdfundingnerds.com/episode10 Cold Email Article: https://crowdfundingnerds.com/email-cold-calling/ Organic Board Game Marketing: https://boardgamedesignlab.com/how-to-market-a-board-game-part-1-with-andrew-lowen/ Deliverance New Website Redesign: https://playdeliverance.com Timestamps: 0:01 Introduction and Overview 0:29 Lightning Bolt, Facebook Ads 1:17 Key Takeaways from Past Episodes 2:03 Episode 6: Marketing with Gabe Barrett 3:53 Episode 6 Continued: Email Cold Calling and Personalization 5:43 Episode 7: Are Your Facebook Ads Effective? 8:35 Episode 8: Lessons Learned from Crowdfunding 13:40 Episode 9: Focusing on Mental Health 19:38 Episode 10: Maximizing Your Kickstarter Page's Impact 27:03 Recap and Takeaways 34:43 Selling on Amazon and Infrastructure Preparation 39:49 Website Sales and Improvement 47:07 Wrap Up and Closing Remarks

 

Sign up for marketing here: https://crowdfundingnerds.com

Join the Crowdfunding Nerds Community on Facebook: https://www.facebook.com/groups/crowdfundingnerds

Welcome back to Crowdfunding Nerds, episode 151! Today we're thrilled to have Joe Slack with us. Ever wondered what makes a board game irresistible? It's all about the 'table presence'! In this episode, we delve into the key elements that contribute to a game's allure, such as color, unique components, and physical presence on the table. We also emphasize the importance of player feedback in shaping the game and creating an immersive experience. 

Throughout the episode, we highlight games that nailed 'table presence,' like Dark Tower and Fireball Island, and discuss how they balance attractive setups with solid mechanics. We wrap up by discussing the impact of playtesting and how the physical table can influence the game's experience. So, ready to dive deep into the world of board games? 

Podcast chapters: 00:01 – Exploring the Concept of Table Presence 20:13 – Games that Excel in Table Presence 35:00 – The Impact of Playtesting and Physical Table on Gaming Experience.

 

Links to games and episodes mentioned:

Mayan Curse 

How To Launch Your Second Kickstarter Project With Joe Slack

 

Listen To Joe Slack Before Launching Your Second Kickstarter

 

SOURCE & Timestrike

 

Sign up for marketing here: https://crowdfundingnerds.com

Join the Crowdfunding Nerds Community on Facebook: https://www.facebook.com/groups/crowdfundingnerds

Welcome to Crowdfunding Nerds' milestone 150th episode! It's your hosts, Andrew and Sean, and we're diving deep into the world of change. Ever felt daunted by change? Or are you someone who thrives on it? Join us as we navigate the choppy waters of change in life and business. We kick off by celebrating this landmark episode and expressing our gratitude to you, our listeners. Then, we plunge into the importance of embracing change, drawing on examples from business history, and discussing the role of constant learning. We explore how humility can help us embrace change, highlighting the value of diverse perspectives and critical thinking. We also emphasize the importance of expanding our knowledge base and applying what we learn, rather than just passively consuming information. Finally, we announce a change in our podcast format, aiming to provide clearer introductions and focusing on the topic at hand. Tune in as we dissect, analyze, and understand what it takes to navigate, implement, and win at change.

 

The Ultimate Crowdfunding Reading List – Part 1: https://crowdfundingnerds.com/episode57 The Ultimate Crowdfunding Reading List – Part 2: https://crowdfundingnerds.com/episode58 Radlands Shelfside Review: https://www.youtube.com/watch?v=oFQRH3vj6x4 Dan Boe, Interview With A Sales Master – Part 1: https://crowdfundingnerds.com/episode61 Dan Boe, Interview With A Sales Master – Part 2: https://crowdfundingnerds.com/episode62

 

**Chapters:** 00:00 Introduction 04:30 Embracing Change 15:20 Humility and Change 25:50 Expanding Knowledge Base 38:40 Changing the Podcast Format 48:50 Conclusion

Welcome to episode 149 of the Crowdfunding Nerds podcast! I’m your host, Andrew, along with my co-host, Sean. Ever wondered how to pivot when unforeseen issues arise in your crowdfunding campaign? Well, you're in the right place. We kick off by sharing the purpose of our podcast, and then dive into a real-life case study about a client who had to change their pre-launch marketing strategy. 

We discuss the importance of setting realistic expectations and not assuming that everything will go smoothly. We delve into benchmarks and standards in our marketing strategies. Then, we highlight a dangerous assumption that Kickstarter creators should avoid - thinking that marketing efforts will always lead to instant success. 

We explore the importance of giving yourself enough time to set up your marketing efforts, especially with Facebook ads. We then discuss the concept of pivoting when faced with obstacles and finally, we share advice on how to stay focused and positive during challenges.

So, are you ready to navigate the unexpected twists and turns of the crowdfunding world? Let's dive in!

CHAPTERS: 1. 01:23 Introduction 2. 01:44 Case Study: Pivoting in Marketing 3. 02:50 Setting Realistic Expectations 4. 06:37 Marketing Benchmarks 5. 11:28 Avoiding Dangerous Assumptions 6. 19:34 Timing and Facebook Ads 7. 31:35 The Art of Pivoting 8. 36:27 Staying Focused and Positive 9. 46:09 Conclusion and Invitation to the Crowdfunding Nerds Community

 

Sign up for marketing here: https://crowdfundingnerds.com

Join the Crowdfunding Nerds Community on Facebook: https://www.facebook.com/groups/crowdfundingnerds

Marketing specialist Ben O’Brien of Curve Games joins the Crowdfunding Nerds to discuss transitioning from the board game industry to the video game industry, alongside crafting engaging crowdfunding campaign pages. 00:01:19 – Some Board Games Make Great Video Games 00:09:47 – It’s Harder To Make A Video Game Into A Board Game 00:19:28 – Kickstarter Vs Steam 00:28:39 – Total War: Rome & Homeworld Campaign Page Breakdown 00:43:45 – Campaign Page Template Curve Games - https://curvegames.com/ EGX Convention - https://www.egx.net/london/en-gb.html What Matters Most To Backers On Your Kickstarter Page - https://crowdfundingnerds.com/episode10/ Total War: Rome The Board Game - https://gamefound.com/en/projects/psc-games/total-war-rome-the-board-game Homeworld: Fleet Command - https://gamefound.com/en/projects/modiphius/homeworld-fleet-command From Space - https://store.steampowered.com/app/1502190/From_Space/

The advertising manager of BoardGameGeek (BGG) Chad Krizan joins the Crowdfunding Nerds to talk about all the options available to publishers seeking to promote their games on their site and in their emails. 00:01:24 – Who Is Chad Krizan? 00:05:54 – The Evolution of BoardGameGeek Advertising 00:09:36 – BoardGameGeek Contests 00:12:37 – BoardGameGeek Add-Ons 00:16:07 – Crafting Good BoardGameGeek Display Ads 00:29:01 - How BoardGameGeek Rotates Ads 00:31:16 – The Traffic & Email Open Rates of  BoardGameGeek 00:33:20 – Region Targeting 00:34:39 – Questions To Consider Before Using BoardGameGeek Ads 00:38:24 – Long Term Advertising Campaigns 00:41:58 – GIF Files In Banner Ads? 00:43:21 – BoardGameGeek User Experience & Ad Blockers 00:45:19 – Targeting Ads Via Demographics & Interests 00:51:32 – BoardGameGeek Video Advertisements 00:53:13 – BoardGameGeek Email Marketing 00:58:19 – Final Advice Shownotes Geek Advertising - https://advertising.boardgamegeek.com/ Puzzle Bomb - https://puzzlebomb.com/ If You Want CFN To Run Your BGG Ads - https://crowdfundingnerds.com/question/  

The Crowdfunding Nerds revisit the first five episodes of the podcast to talk about key elements and industry updates since recording them.

00:01:51 – Episode 1 Rewind 00:10:43 – Episode 2 Rewind 00:17:45 – Episode 3 Rewind 00:25:33 – Episode 4 Rewind 00:30:39 – Episode 5 Rewind

Shownotes

Episode 1 - https://crowdfundingnerds.com/episode1/

Episode 2 - https://crowdfundingnerds.com/episode2/

Episode 3 - https://crowdfundingnerds.com/episode3/

Episode 4 - https://crowdfundingnerds.com/episode4/

Episode 5 - https://crowdfundingnerds.com/episode1/

Kickstarter Calculator - https://crowdfundingnerds.com/kickstarter-success-calculator/

On this episode the Crowdfunding Nerds discuss the importance of hiring the right people while using Valve as a case study for business productivity.

00:01:51 – How Jacob & Andrew First Connected 00:07:58 – How We Hired Jacob 00:13:37 – The Crowdfunding Nerd Philosophy Of Hiring 00:15:52 – Leveraging Employee Past Experience 00:19:39 – Valve As A Case Study 00:27:26 – Being Customer Focused 00:29:35 – Understand Your Own Weaknesses Or Deficiencies 00:39:07 – Overtime Is A Sign Of Being Unproductive 00:48:08 – Your Environment Can Impact Your Productivity 00:51:55 – Four Ways To Measure Employee Output

Gravity Forms - https://www.gravityforms.com/

Hands On Originals - https://outfitters.handsonoriginals.com/

Valve Playtesting - https://www.youtube.com/watch?v=9Yomqk0C6kE

Valve new Employee Handbook - https://steamcdn-a.akamaihd.net/apps/valve/Valve_NewEmployeeHandbook.pdf

Dan Boe Part 1 - https://crowdfundingnerds.com/episode61/

Dan Boe Part 2 - https://crowdfundingnerds.com/episode62/

Ever wondered how to pinpoint the perfect audience for your game? Join us in Episode 189 of Crowdfunding Nerds as Andrew and Sean sit down with Marco Pecota from Raybox Game Design to reveal the secrets of targeting your ideal players!

 

In this episode, we dive deep into the art of identifying and engaging your game's audience. Marco shares his journey of making his games more accessible to kids and families, and why understanding who your game is for can make or break its success. Discover how theme, complexity, and age play pivotal roles in game design and marketing.

 

Marco also spills the beans on his latest game, "The Cats of Mont Saint-Michel," and how engaging online communities and leveraging print-and-play versions can refine your game through valuable feedback.

 

Tune in to learn how to create passionate fans and navigate the delicate balance of complexity and accessibility. Don't miss out on these golden insights!

 

Check out "The Cats of Mont Saint-Michel" on Gamefound!

 

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay Nerdy!

David Finn of Bridge Distribution & Fulfilment joins the Crowdfunding Nerds for a second episode discussing pledge discounts and issues with distribution that publishers should know about.

00:00:43 – Charging The Right Price For Your Pledges 00:07:26 – How To Ship Neoprene Mats 00:10:39 – Things Publishers Need To Let Their Distributors Know 00:15:24 – Trusting Your Partners 00:18:31 – Distribution & Selling 00:29:14 – The Problem Amazon Has Created

David Finn Interview Part 1 - https://crowdfundingnerds.com/episode143/

Bridge Distribution & Fulfilment – https://bridgedist.com/

David Finn of Bridge Distribution & Fulfilment shares his insights with the Crowdfunding Nerds about Kickstarter Tabletop Game shipping.

 

00:02:10 – Who Is David Finn

00:03:51 – How Was Distribution Impacted in 2020-2021?

00:09:48 – Giga-Bites Cafe

00:12:40 – How Andrew and David Connected

00:18:02 – Understanding Tracking Labels

00:24:18 – Directing Backer Excitement

00:31:05 – Three Types of Community Trolls

00:33:32 – Handling Unrealistic Expectations of Backers

00:37:48 – Charging Backers VAT

00:41:31 – The Danger of Pledge Discounts

 

 

Bridge Distribution & Fulfilment - https://bridgedist.com/

 

Giga-Bites Cafe - https://giga-bitescafe.com/

Scott Pease of Snap Ships Tactics, Tony Hawk's Pro Skater, and Guitar Hero fame joins the Crowdfunding Nerds to talk about setting backer expectations for tabletop fulfilment. 00:01:41 – How Long Does Fulfilment Take? 00:06:43 – What To Do When Backers Freak Out 00:10:43 – Lots of SKUs Can Slow Things Down 00:11:37 – Differences Between Tabletop & Video Game Fulfilment 00:16:17 – Setting Deadlines 00:27:39 – The Importance of Frequent Communication 00:34:00 – What To Do After Fulfilment Shownotes Snap Ships Tactics - https://www.snapshipstactics.com/ Bridge Distribution & Fulfilment - https://bridgedist.com/    

Alternate title: Making Your Game Undeniably Great. Matthew Meeple joins The Crowdfunding Nerds to talk about the virtuous cycle of board game marketing, the challenges of game development iterations, and making your project "undeniable."

00:02:11 – Who Is Matthew & What Is Ascendancy? 00:06:28 – How Ascendancy Was Made 00:09:12 – Understanding The ‘Feeling’ Players Have 00:13:22 – Impostor Syndrome 00:15:52 – The Pain Of Making Your Game Good 00:20:28 – The Game Only YOU Can Make 00:22:54 – Marketing Ascendancy 00:41:53 – Final Advice To Game Designers & Publishers

Ascendancy Kickstarter - https://www.kickstarter.com/projects/matthewmeeple/ascendancy-0?ref=4q4czu

[Podcast] The Virtuous Cycle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/

[Article] The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/