Creator Unplugged – Details, episodes & analysis

In the first episode of Creator Unplugged, Jun sits down with Cat Goetze (aka AskCatGPT) to pick her brain about building in public and using AI for both content and business. 

Here's the thing: most creators are using AI wrong. Cat uses it to find her blind spots, poke holes in her own thinking, and tell her why she's wrong - and she explains how you can do the same. 

She also gets into the messy behind-the-scenes of building her business "Physical Phones", the systems holding the content and the operation together, and how that first launch did $120K in pre-sales in 3 days. She then gets really tactical on her content strategy: Where her ideas come from, how she scripts and films, and why she only sells products that look good on camera.

Jun and Cat also talk about how they each use Claude as creator-operators, and the parts of their work they’d never hand over to AI. 

Chapters:

• 00:00 Intro
• 02:00 What building in public really means
• 04:05 Where Physical Phones came from
• 08:57 The pressure behind a $100K launch
• 14:03 Sourcing, 3PLs & the first hires
• 18:45 Separating the brand from the business
• 23:40 Customer trust, weekly "cat calls" & email updates
• 28:41 Ideating content that converts
• 33:38 Starting on camera at age 13
• 40:01 Taking intentional phone breaks
• 48:04 Using AI to expose your blind spots
• 56:43 AI on the operations side
• 1:05:07 How creating changed her personally

If you’re looking to level-up your AI game in your content or business, this episode is for you.

Episode 2 drops next week. Follow Creator Unplugged wherever you’re listening to this!

Stay connected:

• Creator Unplugged on YouTube
• Creator Unplugged on Instagram
• Creator Unplugged on TikTok
• Jun’s Instagram
• Jun’s TikTok
• Cat’s Instagram 
• Cat’s TikTok
  

Creator Unplugged is a space for honest conversations with creators, founders, and operators about what it takes to build a meaningful career and business in front of an audience.

Join Jun Yuh and his guests as they go beyond the polished version of success to unpack the parts people rarely talk about.

The first episode drops June 18th! Follow Creator Unplugged on Apple Podcasts and Spotify, and subscribe on YouTube so you do not miss it.

Step one to building a personal brand? Go see a therapist. That's where Chris Do starts: the inner work. 

Jun sits down with Chris - designer, teacher, the one who's been building in the personal branding space for over a decade - and they go deep. They riff about why most personal branding advice is just a sales pitch in disguise, why Chris stopped creating for his audience and they showed up anyway, and how caring less about what other people thought made him more respected. 

Then, Chris runs a personal branding masterclass, starting with how to find your origin story, breaking everything you know into 5 pillars, never running out of content, and his take on pricing that'll change how you charge.

Whether you’re years into building a personal brand or don’t even know where to start, you don’t want to skip this episode.

Chapters:

• 01:45 The key to building a personal brand
• 05:54 Three prompts to find your story
• 09:50 Self-expression vs. performance
• 11:47 Stop creating for your audience
• 14:45 How to pivot
• 19:53 Turn your expertise into a year of content
• 27:42 Personal brand vs. business
• 31:42 Jun's first product
• 33:42 Burnout, a sabbatical, and teaching
• 40:42 Identity & breaking stereotypes
• 50:14 Chris’s lowest point
• 56:46 Pricing and charging for value, not time
• 1:04:06 Buying an art school & fixing higher-education
• 1:08:48 Don't believe your own hype

The next episode drops later this week. Make sure you follow Creator Unplugged so you don’t miss it. See you soon!

Stay connected: 

• Creator Unplugged on Instagram
• Creator Unplugged on TikTok
• Jun’s Instagram
• Jun’s TikTok
• Chris Do’s Instagram  

Leana Deeb built an audience of 10M followers in 14 months. Then, she made the kind of pivot most creators are terrified of: she deleted everything.

In this episode, Leana - creator, podcast host, and entrepreneur - talks about why she walked away from the identity everyone knew her for, how starting with a blank slate was the greatest thing that has ever happened to her career, and how staying true to her faith grew her audience instead of shrinking it.

Jun and Leana also get into the parts people don’t see: watching your numbers drop, mastering detachment, staying disciplined when life gets heavy, becoming “the niche”, and the pressure of becoming successful young while taking care of your family.

This one is for the creators who know they’re ready for a shift but are too scared of what they might lose.

Chapters:

• 01:29 What alignment means to her
• 03:03 Journaling, meditation & prayer
• 05:15 The content pivot that risked everything
• 11:55 Building the Gymshark modest line
• 15:29 What drives her
• 18:02 From 8M likes to 20K & detaching from the numbers
• 26:25 Is discipline born or built?
• 33:04 Identity & the creator vision
• 41:17 Everyone has a story
• 44:29 Becoming the provider for your family
• 49:26 Relationship with money
• 51:46 What she'd tell her younger self

Follow Creator Unplugged wherever you’re listening to this and subscribe on YouTube to watch the whole thing. 

Stay connected:

• Creator Unplugged on Instagram⁠
• ⁠Creator Unplugged on TikTok⁠
• ⁠Jun’s Instagram⁠
• ⁠Jun’s TikTok
• Leana’s Instagram