The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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The Futur with Chris Do, a podcast by The Futur - Stats, Episodes and Rankings - My Podcast Data
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Score global : 43%
The One Thing LinkedIn Doesn’t Reward (But You Should Do Anyway) w/ Jodie Cook | Ep 364
Saturday, July 19, 2025 • Duration 30:48
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In this playful and provocative episode, Chris reunites with Jodie Cook—entrepreneur, author, and creative strategist—for a conversation about standing out, staying human, and showing up as your full self in a world ruled by conformity and AI.
They explore the cultural pressure to "be normal," the rise of copy-paste personal brands, and why weirdness might just be your most valuable asset. From LinkedIn anarchy to fitness-fueled discipline, Jodie and Chris unpack how to build a brand (and life) that actually reflects who you are—and how being real is sometimes the weirdest thing of all.
Timestamps:
(00:02) – Why We Need to Get Weirder Online
(01:19) – Turning Up the Dial on Your Personality
(03:46) – Being a Lighthouse for Like-Minded Weirdos
(04:25) – Unlearning the Pressure to Fit In
(06:01) – What Counts as Weird (And Who Gets to Say?)
(09:43) – Steve Jobs, Contrarians & the Price of Originality
(12:09) – Context, Childhood & the Illusion of Normal
(14:42) – LinkedIn, AI, and the Death of Strong Opinions
(17:46) – Using Weirdness to Attract the Right People
(18:07) – Fitness as a Life Hack (and Brand Differentiator)
(22:10) – Can You Cheat Fitness? The Real Story Behind the Gains
(27:11) – Craving Realness in a World of AI and Image
(29:19) – Transparency, Weirdness, and the Power of Disclosure
I Don't Work for Free Client Revisions — Here’s Why - With Chris Do | Ep 363
Thursday, July 17, 2025 • Duration 07:01
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Scope creep isn't just a budget problem — it’s a boundary problem. And most creatives don’t realize they’re inviting it in.
In this short, sharp episode, Chris Do breaks down the psychology of scope creep, why it happens, and how to protect your time, energy, and client relationships without feeling like the bad guy.
You’ll learn how to anticipate change, communicate expectations early, and avoid the resentment spiral that can destroy great projects.
Timestamps:
(00:06) – Dealing with Scope Changes: Strategies and Tips
(01:28) – Understanding Client Expectations in Premium Services
(03:08) – Managing Client Expectations in Design Projects
Why Sound Changes How We Feel w/ Oscar Höglund, CEO - Epidemic Sound | Ep 362
Thursday, July 10, 2025 • Duration 44:24
We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7
In this episode, Chris sits down with Oscar Höglund—Co-Founder and CEO of Epidemic Sound—for an inside look at the mindset, strategy, and resilience it takes to build a billion-dollar business at the intersection of music, media, and tech.
From cold-starting a music licensing company in Sweden to scaling a global brand used by YouTubers and filmmakers around the world, Oscar shares the real story behind Epidemic’s rise—including the decisions that nearly broke the business, the bets that paid off, and why creativity and data don’t have to be enemies.
If you're a creator, founder, or anyone trying to do big things without burning out, this episode is packed with honest insights on scaling with soul, leading through uncertainty, and staying rooted in purpose while navigating growth.
Timestamps:
(00:04) – The Origins of Epidemic Sound
(06:42) – Startup Struggles and the First Big Pivot
(12:15) – Licensing, Creators, and the Market Gap
(19:08) – Building Culture and Protecting Simplicity
(25:36) – Creativity vs. Data: Finding the Right Balance
(33:14) – Leadership Lessons in Hypergrowth
(40:10) – Advice for Founders: Curiosity, Courage & Staying Human
Is Entrepreneurship Still Worth It in 2025? w/ Jodie Cook | Ep 361
Saturday, July 5, 2025 • Duration 38:30
We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7
In this episode, I sit down again with Jodie Cook—entrepreneur, author, and strategist—for a raw, honest unpacking of privilege, entrepreneurship, and power in the AI age.
From debating the “fairness” of the system to calling out the real enemy of progress, we dissect the narratives holding creators and founders back—and how to reclaim your agency when the rules feel rigged.
Jodie shares how she navigates advantage without apology, the danger of playing small to fit in, and why waiting for fairness is a losing game.
Timestamps:
(00:02) – Naming the Real Enemy
(06:01) – AI, Creativity, and the Fairness Dilemma
(09:47) – Inequality, Entrepreneurship, and the Game We’re Playing
(18:20) – What If We Governed Differently?
(26:05) – Privilege, Responsibility, and the Power You Hold
(28:14) – Untangling Privilege and Personal Agency
(34:26) – The Merit Trap: When Recognition Feels Like Tokenism
The #1 Reason You Blow Up in Hard Conversations - With Simon Goode | Ep 360
Thursday, July 3, 2025 • Duration 01:22:24
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In this episode, Chris sits down with conflict resolution specialist and psychologist Simon Goode for a masterclass on how to stay calm under pressure, handle conflict with confidence, and navigate tough conversations without losing your cool—or your values.
From prehistoric hardwiring to modern workplace stress, Simon breaks down why our brains react the way they do in high-stakes situations—and what we can actually do about it. Whether you're dealing with difficult clients, performance reviews, or your own internal panic loop, Simon offers clear, actionable tools for keeping your composure and showing up as your best self.
Timestamps:
(00:09) – Confidence in Conflict Management
(04:13) – Conflict and Self-Regulation
(21:15) – Emotional Responses in the Modern World
(33:01) – Managing Client Anxiety with Empathy
(41:43) – Self-Regulation Techniques for Tough Conversations
(58:00) – Assertiveness & Resetting in Conflict
(01:04:23) – A Framework for Assertive Communication
Quit Client Work and Work Less for More Money - With Rich Webster | Ep 359
Saturday, June 28, 2025 • Duration 01:07:24
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In this episode, Chris sits down with Rich Webster—designer, agency owner, and creator of How To Work Less—for a candid and hilarious conversation on carving your own path in business without becoming a parody of success. From viral tweets to quiet routines, Rich shares how he went from burned-out agency owner to calm creator—and how writing helped him escape the trap of performative entrepreneurship.
They dive into building an audience without selling your soul, why going quiet is sometimes the most strategic move, and how to tell stories that actually connect—without turning your life into content.
Timestamps:
(01:09) – Navigating Personal and Professional Change
(03:30) – Evolving from Agency to Lifestyle Business
(33:58) – Choosing Sobriety and What Came After
(36:23) – Hitting Reset: The Turning Point Toward Recovery
Stop Calling Yourself a Thought Leader (Do THIS First) - With Brian Miller | Ep 358
Thursday, June 26, 2025 • Duration 01:14:02
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In this episode, Chris sits down with Brian Miller—former professional magician turned speaker, TEDx coach, and founder of a message design firm for experts—for a rigorous and thought-provoking conversation about real thought leadership. No fluff, no vague buzzwords—just a clear framework for how to lead with ideas that matter.
They dive into how to turn expertise into impact, the difference between being visible and being valuable, and why the best communicators don’t just speak—they persuade, challenge, and invite others to think differently.
Timestamps:
(00:06) – Becoming a Thought Leader Through Storytelling
(04:09) – Understanding Thought Leadership: Assertions, Judgments, and Predictions
(08:54) – The Role of Assertiveness in Leadership
(15:53) – The Art of Making Predictions
(24:00) – The Challenge of Flawed Characters in Storytelling
(27:43) – The Art of Messaging in Communication
(37:25) – The Art of Persuasion: Building a Compelling Argument
(38:49) – Understanding Paradigm Shifts
(46:04) – The Art of Misdirection in Storytelling
(52:58) – The Secrets Behind the Magic Trick
(01:00:01) – The Role of Luck and Preparation in Success
(01:07:39) – Navigating Low Trust in a Noisy World
How the Right Clients Find YOU (It's not what you think) - With Jodie Cook | Episode 357
Saturday, June 21, 2025 • Duration 43:59
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In this episode, Chris sits down once again with Jodie Cook—entrepreneur, writer, and powerlifter—for a raw and insightful conversation about what it really means to show up as yourself. From hiding her strength to owning it, Jodie shares her journey of stepping into visibility, embracing discomfort, and building a brand rooted in integrity—not imitation.
They unpack the cultural pressures that shape how we present ourselves, how to know when you're truly being you, and why "enough" might actually be the goal.
Timestamps:
(00:06) – Hiding vs. Revealing: Is it safe to be fully you?
(04:39) – Voting with your dollar: brands, beliefs, and alignment
(08:45) – When should you speak up? The cost of silence
(13:55) – The Starbucks test: values vs. convenience
(17:15) – The Mexican Fisherman story: redefining ambition
(21:04) – Finding your place (and your people)
(24:00) – From shame to ownership: Jodie’s journey with strength
(27:02) – When you finally feel like you
(31:00) – The moment that changed everything on LinkedIn
(36:03) – The deeper lesson: more of you = more resonance
(39:44) – Showing your weird (and leading by example)
(42:00) – Rejection therapy and rewiring your brain to show up
Personal Branding: Why Perception Matters - With Chris Do | Ep 356
Thursday, June 19, 2025 • Duration 04:56
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In this episode, I dive into the concept of personal brand misalignment—when people perceive you differently than you see yourself. But what if that perception is actually working in your favor? I share how small, intentional changes in style and presentation can shape the way people see you, often before you even announce your next move.
From my own journey into fashion to a friend’s transformation with just a new shirt and pockets, we explore how signaling change can create opportunities. If you’re looking to refine your personal brand and be seen the way you want, this episode will show you how.
Fear & Clients Almost Killed His Billion-Dollar Designs - With Robert Brunner | Ep 355
Saturday, June 14, 2025 • Duration 49:11
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In this episode, I sit down with Robert Brunner — the design mind behind Beats by Dre, former Apple design director, and founder of Ammunition — to unpack what it really takes to build enduring, emotional, and market-shifting products. We explore the tension between risk and restraint, the power of story in industrial design, and what separates mediocre products from cultural icons.
Robert shares hard-won wisdom from 40+ years in the field, working with legends like Jimmy Iovine, Paula Scher, and the teams behind Apple and Beats — and how he now helps startups design with both craft and business outcomes in mind.
Timestamps:
(00:00) – The Fascination of Objects and Their Stories
(05:49) – Navigating Client Relationships in Design
(11:26) – The Evolution of Design Partnerships
(23:20) – The Rise of Beats by Dre: Origins and Inspirations
(30:17) – The Evolution of Design and Craftsmanship
(41:37) – The Challenge of Perfection in Design
(45:30) – Design Perspectives and Personal Favorites
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