CEO Glow Show – Details, episodes & analysis

The Reason Why You're Not Winning

In this fiery, truth-bomb-filled solo episode, Sheila Bella gets real about why most beauty entrepreneurs aren't winning yet — and it's not lack of talent, not the algorithm, not the market, and not the competition. It's one thing: low volume.

Sheila breaks down why the top 1% in the beauty industry succeed at levels that seem "unreachable," and how their secret isn't luck, aesthetics, or perfect content — it's outworking everyone else through massive, consistent, strategic action.

If you've been posting twice a week and calling it "marketing," waiting for clients to magically DM you, or letting rejection stop you, this episode will challenge you, stretch you, and give you a simple but powerful roadmap to finally win.

This is the tough-love conversation you've been avoiding… and exactly the one you need.

Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last.

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

What does it really mean to take faith-filled risks in your beauty business? In this powerful, deeply spiritual, and wisdom-packed episode, Sheila Bella sits down with Carolyn Cyprian, medical esthetician, multi–med spa owner, coach, and founder of Carolyn Skincare.

Together, they unpack the true meaning behind the phrase "Scared money makes no money." For faith-driven entrepreneurs, success isn't just about financial gain — it's about stewardship, obedience, identity, and learning to trust God with every decision, even the ones that cost you something.

Carolyn shares her raw journey through betrayal, rebuilding her team, restructuring her business, and walking through a season of financial drought that reshaped her relationship with money forever. Her story will stretch your faith, challenge your fears, and remind you that surrendered money multiplies.

If you've been sitting on a decision, procrastinating out of fear, or praying for clarity about your next move… this episode is your confirmation.

Carolyn and Sheila explore how faith-led decisions feel different from impulsive ones — and how God uses discomfort (not chaos) to grow you.

Carolyn shares how generational scarcity, childhood beliefs, and inherited fears shaped her financial mindset — and how God led her through a 3-month drought to break those patterns.

They discuss the emotional cost of building a team, why betrayal is often part of leadership, and how to hire slowly, fire fast, and trust God to send the right people.

Sales isn't "selling" — it's serving. Carolyn explains how she teaches her team to view sales as a mutual exchange and an opportunity to help people.

They clarify the difference between fear and lack of peace, how to pray for signs and revelation, and why obedience often requires discomfort but never confusion.

Watch the full episode on Youtube at Sheila Bella YouTube channel. Tune in for a mindset makeover that'll help you stick to what you start—and finally see results that last.

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram: @CEOglowshow & @realsheilabella

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

PMU Powerhouses Didn't Know This! WULOP USA PMU Competition

Description:
In this special episode of the CEO Glow Show, Sheila Bella takes you behind the scenes at the WULOP USA PMU Competition in Philadelphia. Sheila sits down with seasoned permanent makeup powerhouses who share the real truths about business, artistry, and the mistakes no one talks about. From client challenges to contracts, mindset struggles, and the surprising lessons only experience can teach, this episode is packed with gems for every beauty entrepreneur.

If you've ever wondered what it really takes to thrive in the PMU industry, you'll love these unfiltered conversations straight from some of the most respected voices in the field.

5 Points of Interest for Listeners:

• The biggest beginner mistakes top PMU artists made (and how they recovered).

• The behind-the-scenes realities of running a beauty business no one prepares you for.

• How contracts, licensing, and protecting your ideas can make or break your success.

• Why automation can save your sanity and free you up to focus on artistry.

• The personal advice these PMU leaders would give their younger selves to avoid burnout and self-doubt.

✨ Connect with today's featured artists on Instagram:

• Natalia Freedman — @natalia.illuminate.ink

• Milly Ajo — @dermabless

• Lulu Siciliano — @siciliano.lulu

• Brittney Jefferson — @thearchbarct

🎧 Hit play to be inspired by stories of growth, grit, and glowing all the way up.

Follow Sheila on IG: @realsheilabella

📍 Want to connect with Sheila and take your business to the next level? 

Apply to work with Sheila: sheilabella.com/apply

#BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram @CEOglowshow 

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this episode, your host Sheila Bella will dissect why and why not to leave the studio you are working for. What are the main aspects to consider before taking that decision and its financial risks? 

// BECOME A MEMBER of  BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// Mentioned in this episode Financial workbook https://www.sheilabella.com/financialhealth

// LIVE at the AAM PMU board conference

// Sign up for a free 60-minute strategy call to learn more about Pretty Rich Bosses and set you on a path of success for your business.

// FREE Beauty Business Growth Resources! 

// www.SheilaBella.com | Instagram @realsheilabella /

// For the Video version of this episode and more business advice, visit YOUTUBE

//If you're considering a microblading class or have recently completed training and are looking for guidance on how to build a successful business, you're not alone! So many beautypreneurs face similar challenges and could benefit from some extra support. That's where I come in! As a business coach, I can help you develop strategies and skills to make your beauty business thrive.
If your permanent makeup training didn't cover important business and marketing principles or give you the tools to create a five-star experience for your clients, during our call, we'll focus on the key elements of running a successful business as well as getting deep into the things you really need to know about how you are running your business! And, as the amazing CEO, you'll be at the forefront of it all! These are the same principles my students use and the same principles.
I used it in my own 7 figure businesses! By the end of our call, you'll better understand how to run your microblading business easily! We will dive DEEP into your current business situation and your ultimate goals and dreams and align that with ACTIONABLE items :) Visit https://www.Sheilabella.com/apply. If you found this helpful, let's hang out more often! Subscribe and ask me anything in the comments!

What happens when the wife is the breadwinner?

It can be a tricky balance, and navigating the ups and downs of a non-traditional partnership is filled with challenges and obstacles!

Will and Sheila sit down and share intimate details about handling their unusual financial situation.

Female breadwinners aren't typical in a traditional partnership; in this episode of Pretty Rich Podcast, we cover:

-How does Will REALLY feel about me being the breadwinner?
-Should the spouse who's being supported have free reign to purchase whatever they want?
-Did Will initially support Sheila's business in the same way he does now?

Join us for an honest and fun discussion about what it means to be a modern couple with the woman as the breadwinner; and how to create a partnership that works for both!

// BECOME A MEMBER of  BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// LIVE at the AAM PMU board conference

// Sign up for a free 60-minute strategy call to learn more about Pretty Rich Bosses and set you on a path of success for your business.

// FREE Beauty Business Growth Resources! 

// www.SheilaBella.com | Instagram @realsheilabella /

// For the Video version of this episode and more business advice, visit YOUTUBE

//If you're considering a microblading class or have recently completed training and are looking for guidance on how to build a successful business, you're not alone! So many beautypreneurs face similar challenges and could benefit from some extra support. That's where I come in! As a business coach, I can help you develop strategies and skills to make your beauty business thrive.
If your permanent makeup training didn't cover important business and marketing principles or give you the tools to create a five-star experience for your clients, during our call, we'll focus on the key elements of running a successful business as well as getting deep into the things you really need to know about how you are running your business! And, as the amazing CEO, you'll be at the forefront of it all! These are the same principles my students use and the same principles.
I used it in my own 7 figure businesses! By the end of our call, you'll better understand how to run your microblading business easily! We will dive DEEP into your current business situation and your ultimate goals and dreams and align that with ACTIONABLE items :) Visit https://www.Sheilabella.com/apply. If you found this helpful, let's hang out more often! Subscribe and ask me anything in the comments!

Running a beauty business is hard work, and if you're finding it challenging to keep up with demands, it might be time to consider hiring an assistant!

But how do you know if it's the right decision or even the right time?

An assistant can help you manage schedules, admin tasks, and even services, freeing up more time for you to focus on your clients and grow your business!

By taking on more clients, improving service quality, and increasing your availability, an assistant can help you increase your income and build a loyal client base.

If you're wondering if it's time to hire an assistant, in this episode your host will cover:

-How to triple your income by hiring an assistant

-The benefits of double booking clients

-The key to knowing when you're ready to hire more artists.

Tune in if you need advice on identifying the signs, and preparing for the transition will give you the confidence you need to take the leap!

Getting married is one of the most exciting times in your life, but it's important to consider all aspects.

Prenup or no prenup? Not the most romantic topic, but It's a question that many couples grapple with, and there's no easy answer.

Will and your host, Sheila, dive into this taboo subject and share our personal views. 

-The cultural and historical aspects around prenuptial agreements and where it started.

-Is it fair to protect your assets?

-Infidelity and prenups. 

Welcome to Pretty Rich Podcast, "DATE NIGHT"

// BECOME A MEMBER of  BEAUTY BIZ SECRETS FACEBOOK GROUP!

// LIVE at the AAM PMU board conference

// Sign up for a free 60-minute strategy call to learn more about Pretty Rich Bosses and set you on a path of success for your business.

// FREE Beauty Business Growth Resources! 

// www.SheilaBella.com | Instagram @realsheilabella /

// For the Video version of this episode and more business advice, visit YOUTUBE

//If you're considering a microblading class or have recently completed training and are looking for guidance on how to build a successful business, you're not alone! So many beautypreneurs face similar challenges and could benefit from some extra support. That's where I come in! As a business coach, I can help you develop strategies and skills to make your beauty business thrive.
If your permanent makeup training didn't cover important business and marketing principles or give you the tools to create a five-star experience for your clients, during our call, we'll focus on the key elements of running a successful business as well as getting deep into the things you really need to know about how you are running your business! And, as the amazing CEO, you'll be at the forefront of it all! These are the same principles my students use and the same principles.
I used it in my own 7 figure businesses! By the end of our call, you'll better understand how to run your microblading business easily! We will dive DEEP into your current business situation and your ultimate goals and dreams and align that with ACTIONABLE items :) Visit https://www.Sheilabella.com/apply. If you found this helpful, let's hang out more often! Subscribe and ask me anything in the comments!

Entrepreneurship isn't for everyone! 

Do you have what it takes to thrive as an entrepreneur?  Everyone has their own path to follow. Your host Sheila, felt like beating a business owner was on her path naturally, but this journey isn't for everyone. In this episode, Sheila goes over the following:

-Toxic entrepreneurship culture

-How to reach more clients

-How to use SEO to improve your bio, all while targeting your ideal client

Listen in on how you can improve your Instagram account, attract more clients and thrive in entrepreneurship!

// BECOME A MEMBER of  BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// Mentioned in this episode Financial workbook https://www.sheilabella.com/financialhealth

// LIVE at the AAM PMU board conference

// Sign up for a free 60-minute strategy call to learn more about Pretty Rich Bosses and set you on a path of success for your business.

// FREE Beauty Business Growth Resources! 

// www.SheilaBella.com | Instagram @realsheilabella /

// For the Video version of this episode and more business advice, visit YOUTUBE

//If you're considering a microblading class or have recently completed training and are looking for guidance on how to build a successful business, you're not alone! So many beautypreneurs face similar challenges and could benefit from some extra support. That's where I come in! As a business coach, I can help you develop strategies and skills to make your beauty business thrive.
If your permanent makeup training didn't cover important business and marketing principles or give you the tools to create a five-star experience for your clients, during our call, we'll focus on the key elements of running a successful business as well as getting deep into the things you really need to know about how you are running your business! And, as the amazing CEO, you'll be at the forefront of it all! These are the same principles my students use and the same principles.
I used it in my own 7 figure businesses! By the end of our call, you'll better understand how to run your microblading business easily! We will dive DEEP into your current business situation and your ultimate goals and dreams and align that with ACTIONABLE items :) Visit https://www.Sheilabella.com/apply. If you found this helpful, let's hang out more often! Subscribe and ask me anything in the comments!

Are you struggling with choosing a name for your beauty biz? With so many ideas, how do you settle on the right one?
You want it to represent you perfectly...and you want it to be catchy...and you want it to roll off the tongue... and....and...and...
Here are some key points:
-Why indecision costs more than a wrong decision.
-Why naming your business after yourself might not be the best option.
-Tips about what to include in your name for SEO.
Don't make the same mistake that I see other artists make when choosing a business name!


// BECOME A MEMBER of  BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// LIVE at the AAM PMU board conference

// Sign up for a free 60-minute strategy call to learn more about Pretty Rich Bosses and set yourself on a path of success for your business.

// FREE Beauty Business Growth Resources! 

// www.SheilaBella.com | Instagram @realsheilabella /

// For the Video version of this episode and more business advice, visit YOUTUBE

//If you're considering a microblading class or have recently completed training and are looking for guidance on how to build a successful business, you're not alone! So many beautypreneurs face similar challenges and could benefit from some extra support. That's where I come in! As a business coach, I can help you develop strategies and skills to make your beauty business thrive.
If your permanent makeup training didn't cover important business and marketing principles or give you the tools to create a five-star experience for your clients, during our call, we'll focus on the key elements of running a successful business as well as getting deep into the things you really need to know about how you are running your business! And, as the amazing CEO, you'll be at the forefront of it all! These are the same principles my students use and the same principles.
I used it in my own 7 figure businesses! By the end of our call, you'll better understand how to run your microblading business easily! We will dive DEEP into your current business situation and your ultimate goals and dreams and align that with ACTIONABLE items :) Visit https://www.Sheilabella.com/apply. If you found this helpful, let's hang out more often! Subscribe and ask me anything in the comments!

It's DATE NIGHT in the Reusch house! Ever wonder what type of conversations Will and Sheila have behind closed doors?

This is your chance to listen in as they sit down and discuss a concept they we hold near and dear to our hearts. Influenced by Jordan Peterson, the concept of "Being a Monster" is something they implement in their everyday lives and fiercely instill in their sons. 

The practice of facing hard things, and developing inner strength and resilience is not only necessary in life but equally as important when growing your beauty biz. 

// BECOME A MEMBER of  BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// LIVE at the AAM PMU board conference

// Sign up for a free 60-minute strategy call to learn more about Pretty Rich Bosses and set you on a path of success for your business.

// FREE Beauty Business Growth Resources! 

// www.SheilaBella.com | Instagram @realsheilabella /

// For the Video version of this episode and more business advice, visit YOUTUBE

//If you're considering a microblading class or have recently completed training and are looking for guidance on how to build a successful business, you're not alone! So many beautypreneurs face similar challenges and could benefit from some extra support. That's where I come in! As a business coach, I can help you develop strategies and skills to make your beauty business thrive.
If your permanent makeup training didn't cover important business and marketing principles or give you the tools to create a five-star experience for your clients, during our call, we'll focus on the key elements of running a successful business as well as getting deep into the things you really need to know about how you are running your business! And, as the amazing CEO, you'll be at the forefront of it all! These are the same principles my students use and the same principles.
I used it in my own 7 figure businesses! By the end of our call, you'll better understand how to run your microblading business easily! We will dive DEEP into your current business situation and your ultimate goals and dreams and align that with ACTIONABLE items :) Visit https://www.Sheilabella.com/apply. If you found this helpful, let's hang out more often! Subscribe and ask me anything in the comments!