Brand Narrative Podcast with Matt Certo – Details, episodes & analysis

In this episode of the Brand Narrative podcast, author/speaker Jim Knight shares insights and lessons learned for employers in search of an engaged team and customers who are not just satisfied, but brand advocates. Links discussed in this episode include:

• Jim Knight's bio
• Jim's latest book, Engagement that Rocks.

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Matt interviews Direct One CEO Evan Stewart to discuss today's dynamics of targeting customers with direct mail. Evan shares insights, misconceptions, and best practices related to direct marketing including:

• the power of personalization through variable data
• setting expectations for campaigns
• what things are working now more than ever
• combining physical mail with digital marketing
• building a winning list
• using QR codes wisely
• the power of a strong offer
• measuring ROI

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm's brand journey, the importance he places on core values, and how those factors have an influence on firm culture. Links discussed include:

• Baker Barrios Website
• Tim Baker Bio
• Baker Barrios vision, mission, and methodology

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed include:

• Jonathan Stark home page
• Daily E-mail List
• Ditching Hourly Podcast

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it's like to be a brand ambassador as well as her journey to create her own branded product. Links discussed include:

• Annika Sorenstam Wikipedia page
• Annika Sorenstam Twitter Page
• Annika Sorenstam Instagram Profile
• Annika Foundation
• Fizzy Beez
• Documentary: Becoming Annika (YouTube)

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives background on the merger and name change between Wyndham Destinations and Travel + Leisure in 2021. Links discussed include:

• Travel + Leisure Co.
• Travel + Leisure Magazine
• Travel + Leisure Brands
• Michael Brown Bio
• Merger announcement

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers. We discuss the strategies of Coors Beer, Dodge Ram Trucks, and McDonald's. Links discussed include:

• Beth Fossen faculty bio at Indiana University
• Beth Fossen personal website
• Behind Coors' Product Placement Strategy in Yellowstone and Cobra Kai (Advertising Age)

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss the power of e-mail marketing. Around for decades, e-mail marketing often gets lost in the mix of available channels. links discussed include:

• Different Generations Using E-mail (TikTok)
• Brain Food Newsletter from Farnam Street
• Total ANNARCHY with Ann Handley
• Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content by Ann Handley
• The Skimm
• Recomendo
• David C Baker
• New York Times Newsletters
• Pivot Podcast with Scott Galloway and Kara Swisher
• Semafor
• Don't Build Your Brand House on Land You Don't Own by John Battelle
• Hot Air by Findsome & Winmore

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include:

• Sara Brady bio
• Sara Brady Public Relations
• Stop Talking Podcast
• Peloton instance with HBO
• Peloton commercial controversy

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting) to discuss the dynamics of personal brand. Links discussed include:

• Actor Will Ferrell Introduces Dan Patrick at the Radio Hall of Fame
• Dan Patrick Interviews University of Alabama Head Football Coach Nick Saban
• Dan Patrick Interviews Cincinnati Reds First Baseman Joey Votto
• NCAA Name Image Likenes Rule (NIL)

Other links of note include:

• Dan Patrick Wikipedia entry
• The Dan Patrick Show Website
• The Dan Patrick Show Twitter account
• The Dan Patrick School of Sportscasting at Full Sail University
• Gus Ramsey Bio

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.