Explore every episode of the podcast Brand Narrative Podcast with Matt Certo
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How Employee Engagement Drives Brand Mojo | 03 Feb 2026 | 00:57:05 | |
In this episode of the Brand Narrative podcast, author/speaker Jim Knight shares insights and lessons learned for employers in search of an engaged team and customers who are not just satisfied, but brand advocates. Links discussed in this episode include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| The New Era of Direct Mail | 02 Dec 2025 | 00:30:56 | |
In this episode of the Brand Narrative podcast, Matt interviews Direct One CEO Evan Stewart to discuss today's dynamics of targeting customers with direct mail. Evan shares insights, misconceptions, and best practices related to direct marketing including:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| The Link Between Brand and Core Values | 17 May 2023 | 00:28:32 | |
In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm's brand journey, the importance he places on core values, and how those factors have an influence on firm culture. Links discussed include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| The Power of Sending a Daily E-mail to your Customers | 27 Mar 2023 | 00:45:34 | |
In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Golf Legend Annika Sorenstam on Being a Brand Ambassador | 06 Mar 2023 | 00:27:46 | |
In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it's like to be a brand ambassador as well as her journey to create her own branded product. Links discussed include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust | 27 Jan 2023 | 00:37:43 | |
In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives background on the merger and name change between Wyndham Destinations and Travel + Leisure in 2021. Links discussed include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Product Placement in Yellowstone and Emily in Paris | 09 Jan 2023 | 00:30:26 | |
In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers. We discuss the strategies of Coors Beer, Dodge Ram Trucks, and McDonald's. Links discussed include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Ideas We Love: E-mail Newsletters | 12 Dec 2022 | 00:46:27 | |
In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss the power of e-mail marketing. Around for decades, e-mail marketing often gets lost in the mix of available channels. links discussed include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| How to Navigate a Brand Crisis | 28 Oct 2022 | 00:56:25 | |
In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Personal Brand with Dan Patrick | 05 Oct 2022 | 00:18:51 | |
In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting) to discuss the dynamics of personal brand. Links discussed include:
Other links of note include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Brand Building Through External Relations | 15 Sep 2022 | 00:46:29 | |
In this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| The Power of "Laddering" in Marketing | 15 Aug 2022 | 00:07:43 | |
In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor. We highlight examples and discuss how the concept can work for marketers. Links discussed include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Marketing Coaching Call: Launching a Satellite Location | 01 Oct 2025 | 00:48:01 | |
In this episode of the Brand Narrative podcast, Matt converses with ND Wellness Club Founders Brantley Hawkins and Justin Cobb about the launch of their first satellite location (Winter Park, Florida) after the success of their original location (Orlando, Florida). Links discussed in this episode include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| The 4 Ps: Understanding the Marketing Mix | 29 Jul 2022 | 00:06:57 | |
In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We're big believers that this framework, while not new, has stood the test of time as a relevant way to think about structuring various marketing tactics. Most importantly, it serves as an ever-present reminder that marketing is much more than advertising.
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Formulaic: An Introduction to the book | 18 Jul 2022 | 00:15:02 | |
In this episode of the Brand Narrative podcast, we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core. Links discussed include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Brand Evolution with Thomas Ward of Pig Floyd's Urban BBQ | 23 Jun 2022 | 01:04:02 | |
In this episode of the Brand Narrative podcast, we hear from Thomas Ward of Pig Floyd's on brand lessons from the restaurant world. Links discussed include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Case Study: How to Change Your Company's Name | 06 Jun 2022 | 00:25:30 | |
In this episode of the Brand Narrative podcast, Matt Certo discusses the process of changing a company name. In this episode, we speak with Agency client Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang about the decision, the process, and the overall journey of changing the firm's name. Links discussed include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Building Top-of-Mind Awareness | 01 Jun 2022 | 00:47:35 | |
In this episode of the Brand Narrative podcast, Andrew Snyder, Sr VP of Marketing and Communications at Orlando Health. Links discussed include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Investing in Brand Identity | 16 May 2022 | 00:55:30 | |
In this episode of the Brand Narrative podcast, Kaleb Harrell of Hawkers discusses brand identity, vibe, and creating the optimal brand experience. Links mentioned include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Ideas We Love: Adobe Experience Cloud, The Grandma Rule, and Powerade Presses Pause | 27 Apr 2022 | 00:25:32 | |
In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss marketing ideas in action that have their attention. Links discussed include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Brand Differentiation in Higher Education | 07 Apr 2022 | 00:40:48 | |
In this episode of the Brand Narrative podcast, Rollins College President Grant Cornwell shares perspective on the shifting higher education landscape and why brand matters now more than ever. Links discussed include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Brand Evangelism with Guy Kawasaki | 29 Mar 2022 | 00:41:45 | |
In this episode of the Brand Narrative podcast, Matt welcomes former Apple executive, Guy Kawasaki. Guy discusses his work as a brand evangelist, his time at Apple, and his thoughts on branding in the social media era. Links discussed include:
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| How Publishing a Book Can Help You Build Your Brand | 21 Mar 2022 | 00:59:37 | |
In this episode of the Brand Narrative podcast, we welcome author/speakers Jim Knight and Brant Menswar discuss how writing and publishing books can help brands thrive. Links discussed in this episode include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Marketing Coaching Call: Team Swelly :) | 21 Jul 2025 | 00:33:38 | |
In this episode of the Brand Narrative podcast, Matt spends time on a coaching call with entrepreneurs Lindsay and Neda who both left their jobs at law firms to chart a different course. In this episode Matt fields questions about the pair's new product--a motorized children's pool toy--and shares insights about different ways to bring attention to the launch. Links discussed include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| The Link Between Brand and Organizational Strategy | 03 Mar 2022 | 00:49:22 | |
In this episode of the Brand Narrative podcast, Matt discusses the interconnectivity of brand management and organizational strategy with author and professor Sam Certo, PhD. Links discussed include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| The Nuanced Connection Between Brand and Sales | 18 Feb 2022 | 00:44:09 | |
In this episode of the Brand Narrative podcast, Ian Altman (author of Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers) joins us to share insights about the connection between brand marketing and sales. Links discussed in today's episode include:
The Brand Narrative Podcast is produced by the team at Findsome & Winmore. | |||
| Monday-Morning Quarterbacking the Washington Commanders Name Change | 09 Feb 2022 | 00:37:29 | |
In this episode of the Brand Narrative Podcast, we discuss the recent announcement of the Washington Football Team (formerly Washington Redskins) changing its name to the Washington Commanders. We also weave in comparisons to the recent name change of Major League Baseball's Cleveland Guardians (formerly Cleveland Indians), discussed in an earlier episode of the podcast. Links discussed in the episode include: | |||
| Creating an Immersive Brand with John Rivers (4 Rivers Barbecue) | 27 Jan 2022 | 00:42:21 | |
This episode of the Brand Narrative Podcast features John Rivers, Founder and Chef at 4Rivers Barbecue. Links discussed in today's episode include:
The Brand Narrative Podcast is hosted by Matt Certo of Findsome & Winmore. | |||
| How Networking Drives Brand Growth | 20 Jan 2022 | 00:36:24 | |
This episode of the Brand Narrative podcast features author/speaker/coach Annetta Wilson of Speak with Ease. Annetta speaks with Matt about the nuances of personal networking and how they can help to build brands. Links discussed in today's episode include:
The Brand Narrative podcast is produced by Findsome & Winmore, Inc. | |||
| The Intersection of Brand and Architecture | 29 Dec 2021 | 00:45:32 | |
This episode of the Brand Narrative podcast features the insights of Ekta Desai, Partner and Design Lead with SchenkelShultz Architecture, a leading architecture firm based in Orlando, Florida. Ekta discusses the role that brand plays within physical architecture and how marketers should be thinking about physical spaces as a touchpoint for brands. Discussion topics also include creative inspiration and the creative process. Links discussed in today's episode include: | |||
| Quantifying Brand Value | 13 Dec 2021 | 00:35:46 | |
Our guest in this episode is Phil Nahajewski, a seasoned and experienced CFO with decades of experience in a variety of industries. In this episode, Matt and Phil discuss a variety of facets with respect to the assignment of value to brands and how to look at investments in brands. Links discussed in this episode include: | |||
| Ideas We Love: GEICO and Tag Team, Brooks vs Bryson, and "Engineerapy" | 19 Nov 2021 | 00:29:42 | |
In this episode of the Brand Narrative podcast, marketing agency leaders Matt Certo and Kelly Lafferman share marketplace ideas that have caught their attention. Links discussed in this episode include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core. | |||
| From 0 to 1 Million Cans per Day: The Arnold Palmer Tea Story | 15 Nov 2021 | 00:38:55 | |
In the latest episode of the Brand Narrative podcast, host Matt Certo of Findsome & Winmore welcomes Christopher Byrd of Innovative Flavors, LLC who shares the story of how we combined forces with legenday golfer Arnold Palmer and AriZona Beverages to merchandise the famous drink which currently sells over 1,000,000 cans per day. Byrd explains how a simple merchandising plan and a cold call to Mr. Palmer led to a leading consumer beverage with a cult following. Links discussed on the episode include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core. | |||
| How to Solve Problems Customers Don't Know They Have | 05 Nov 2021 | 00:59:07 | |
| How Strategy Drives Brand Evolution | 08 Jan 2025 | 00:51:14 | |
In this episode of the Brand Narrative podcast we're joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA) who discusses the organization's re-brand as it approaches its 100-year anniversary. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| How to Create a Line Out the Door for your Product (Gideon's Bakehouse) | 28 Oct 2021 | 00:57:31 | |
In this episode of Brand Narrative, we speak with Gideon's Bakehouse owner and Founder Steve Lewis about the extraordinary rise of his bakery concept and what drives the truly spectacular demand for his products. Topics and links discussed during the episode include: | |||
| How to Build an Enduring Brand | 19 Oct 2021 | 00:40:19 | |
This episode of Brand Narrative welcomes renowned landscape architect Christina Hite of Dix Hite, an award-winning landscape architecture firm with offices in the Southeastern United States. Links discussed on this episode include: | |||
| Navigating a Brand Crisis: The Chevy Bolt | 07 Oct 2021 | 00:37:05 | |
In this episode of Brand Narrative host Matt Certo is joined by Management and Strategy expert and Arizona State Professor (and brother), Dr. Trevis Certo as he recounts his experience with a family car model that has been reported to have severe safety concerns. Links discussed in this episode include:
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| Differentiation, Employer Brand, and the Future of the Workplace | 28 Sep 2021 | 00:53:35 | |
This episode of Brand Narrative features Workscapes CEO, Elizabeth Dvorak. Links discussed in this episode include: | |||
| Marketing Through Customer Experience: A Restauranteur's Journey | 03 Sep 2021 | 00:50:13 | |
According to statistics, 60% of restaurants fail within their first year while 80% fail within the first five years. On this episode of Brand Narrative, the highly successful Jason Chin of Good Salt Restaurant Group shares stories and insights of how he's thrived in the face of such long odds. Along with his wife Sue, Jason has opened a number of restaurants in the Central Florida area that have been staples of the local food scene. The restaurant concepts are not only successful and enduring, they are celebrated by customers and the media through rave reviews and countless awards. Their restaurant concepts, linked below, are unique in both food, service, and interior design. Links from this episode:
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| Cultivating an Iconic Brand (Arnold Palmer) | 24 Aug 2021 | 00:58:46 | |
In this episode, Arnold Palmer Brand Director Reade Tilley shares insights, stories, and wisdom around the late golf legend with Brand Narrative host Matt Certo. Topics discussed include:
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| Lessons from the Cleveland Indians (Now Guardians) Name Change | 18 Aug 2021 | 00:36:28 | |
In this episode of Brand Narrative, Caleb Liptak - Sr. PR Manager at Findsome & Winmore - comes on the show to discuss the recent name change of the MLB’s Cleveland Indians to the Cleveland Guardians. Links from the show:
To learn more about the Brand Narrative podcast, head to brandnarrative.fm and if you’d like submit a question for future episodes, please submit your question as a voice memo to feedback@brandnarrative.fm. | |||
| The Power of the Handwritten Envelope | 05 Apr 2024 | 00:30:34 | |
In this episode of the Brand Narrative podcast we welcome Eldar Ganiev, Founder and CEO of Letterfriend. links discussed include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| The State of Tradeshow Marketing | 28 Dec 2023 | 00:40:18 | |
In this episode of the Brand Narrative podcast, we discuss the state of the post-COVID tradeshow industry. Links discussed include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Ideas We Love: Jingles, Dings, and The World of Brand Audio | 27 Oct 2023 | 00:39:38 | |
In this episode of the Brand Narrative podcast, Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks to brands like Burger King, Empire Carpets, Intel and Southwest. Links discussed include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| Embracing Negative Reviews | 27 Sep 2023 | 00:32:21 | |
In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include:
Note: Some language in this episode is not safe for younger audiences. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||
| The Anatomy of a Higher Education Student Recruitment Campaign | 11 Jul 2023 | 00:30:02 | |
In this episode of the Brand Narrative podcast, links discussed include:
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core. | |||