Back2Basics: Reconnecting to the essence of YOU – Details, episodes & analysis

👦 [01:54] Caleb's journey and early aspirations.

👨‍👦 [05:16] Complementary personalities Caleb and his father have and business success. 

✍️ [07:35] Caleb's experience as an author.

🤩 [10:33] Importance of writing a book for business owners and everyone else: sharing your story matters.

⚡ [17:03] Overcoming fear and developing a book idea: simplicity in telling your story.

😇 [20:48] Success story: Lynn Godfroy's book journey. 

🎙️ [23:02] Expert Speak podcast and how he created it.

🏞️ [26:10] Walks in nature for rejuvenation and processing thoughts.

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Learn more about Lisa or follow her at:   

https://www.refashiond.com/

https://www.instagram.com/lisahellebo/

https://www.youtube.com/@refashiondventures

https://www.linkedin.com/in/supplychainlocalization/

Show Notes Timestamps:

0:00 Introduction to B2B Podcast

3:53 Little Lisa has been obsessed with fashion and how things are made. 👚

8:23 She was obsessed with the typography, models and the fashion of the 80s. ♻️

13:32 How she taught herself coding. 💸

18:11 You get what you need, not necessarily what you want: a pattern throughout her career and life. 🤝

22:50 Supply chain as the world’s largest operating system. 🌐

26:27 Only you are responsible for what you want to achieve and how you get there. 👷‍♀️👷‍♂️

31:57 Lisa created the first virtual personal shopper.

37:30 The misogyny was so in your face.

44:19 Disruption with follow through is action.

52:08 Supply chain as the world’s largest operating system.

56:27 Being aligned to your purpose.

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👨‍🏫 [01:32] Rob’s origin story is fueled by a passion for connecting with students.: being a teenage drumming teacher and evolving into an educator.

🤕 [05:19] The car accident that changed everything: how physical trauma led him to martial arts, Tai Chi, and Qigong as healing tools.

☯️ [10:11] Rob’s approach to reducing classroom stress: Kung fu and Qigong in class for kids, teachers, and even parents - balance is needed for all.

🎓 [16:51] Rob’s critique of standardized education: There are unmeasurable types of intelligence that are very important.

☮️ [21:31] Stressed teachers create stressed students—and why supporting educators is the first step.

🧠 [24:44] Teachers are not trained to work with ADHD kids: the system forces them to sit still for 7 hours and breath; movement and focus can fix this.

😮‍💨 [30:56] Teach kids diaphragmatic breathing to self-regulate (e.g., "Inhale for 4, exhale for 8").

💎 [33:28] Connection makes him tick, and if we connect teachers and students to their bodies, the changes will be amazing.

Resources Mentioned:

• Howard Gardner’s Theory of Multiple Intelligences.
• Thomas Merton (contemplative monk bridging Christianity and Zen).
• ‘ADHD Refocused’ book by David Sitt

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Learn more about Plauzzable at:  https://plauzzable.com/

Leanne is the Founder and CEO of Plauzzable, a live online entertainment platform for transforming engagement between comedians and their fans. Give and get laughs - LIVE stand up comedy from anywhere!

Originally from Waukegan, Illinois, Leanne studied comedy at the Upright Citizens Brigade, the Magnet Theater, The Second City, and IO Chicago. In New York City, she wrote, performed, and produced her critically acclaimed one-woman show, produced and hosted a comedy open mic for over 7 years, and produced and hosted a weekly stand-up show.

In 2015 Leanne moved to California where she continued producing shows, opened an online store, and co-hosted a podcast. While it was fun, she missed the opportunities and connections that New York offered her as an aspiring artist. Because everything in California is so spread out, Leanne found herself spending more time on the freeway than on stage.

In August 2019 BC (before COVID), she began using existing technologies to host an online open mic. This allowed her to spend more time honing her skills and less time struggling with time and money. After a few months, her regularly participating comedians suggested that she charge them for the service. It was then that she knew she was onto something.

Leanne has earned a Master of Innovation & Entrepreneurship (MIE) degree at the University of California, Irvine. She has a Bachelor of Science degree in Business Management from the University of Nevada, Las Vegas. Leanne is also a Professional Certified Coach (PCC) with the International Coaching Federation (ICF) and with CoachVille. 

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Gene Bennett: Five Life and Leadership Lessons I Learned In The Military | by Authority Magazine Editorial Staff | Authority Magazine | Medium

Amazon.com: Eugene Bennett: books, biography, latest update

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Nicole has seen what awaits you at the end of this life because she's been there, and she can certainly assure you it’s a new beginning more beautiful than you can now comprehend. A good death begins today, and with it, a great life. Through Nicole's death experience, you can learn how to live your life to the fullest. You can engage in your own metamorphosis without having to die like Nicole did.

You can Download a free chapter or get a copy of Nicole's book You Are Deathless at:

https://www.nicolekerr.com/

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Learn more about Runa at:

Rúna Magnús | The Change Maker (runamagnus.com)

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Learn more about Lynne Twist and the Soul of Money at:

https://soulofmoney.org/

(5) Lynne Twist | LinkedIn

For more than 40 years, Lynne Twist has been a recognized global visionary committed to alleviating poverty, ending world hunger, empowering the status of women and girls, supporting social justice, and environmental sustainability.

The breadth and scope of Lynne’s work range from working with Mother Teresa in Calcutta, to working with refugees in camps in Ethiopia and the threatened rainforests of the Amazon, as well as guiding the philanthropy of some of the world’s wealthiest families and working directly with the women who won the Nobel Peace Prize. Lynne’s on-the-ground work has brought her a deep understanding of global issues, the challenges women and girls face worldwide, people’s relationship with money, and the transformation of human consciousness. Her extensive knowledge and experience have led her to profound insights into the social tapestry of the world and the historical landscape of the times in which we are living.

Lynne wrote a best-selling, award-winning book called, “The Soul of Money: Transforming Your Relationship with Money and Life” (W.W. Norton, 2003) which has been translated into nine languages including Korean, Chinese, Vietnamese, French, Spanish, German, Japanese, Bulgarian and Portuguese.

Lynne’s newest book, “Living a Committed Life: Finding Freedom and Fulfillment in a Purpose Larger Than Yourself” (Berrett-Koehler, November 2022) demonstrates how a commitment to a purpose larger than yourself can enliven and empower you. In this book, Lynne shares stories and perspectives gained from her decades as a global thought leader and activist working to end hunger and poverty, protect the Amazon rainforest, empower women’s leadership, and transform people’s relationships with money. Living a Committed Life presents her vision for a world that works for everyone as well as her guiding principles for living a life of commitment and joyous action.

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Learn more about Denise at:

Denise Vitola | LinkedIn

Vitola Strategies | Public Relations | Corporate Communications

Marketing & Communications pro and celebrated health coach Denise Vitola wakes up every day on a mission to make people feel healthier and stronger. A slew of awards, industry-wide admiration and years of personal and professional accomplishments are proof that she gets the job done.
A New Jersey native who studied in Italy and Greece before graduating from Rowan University, Denise kicked off her career in sports marketing at Alan Taylor Communications, where she immediately plugged in to the thrill of a fast-paced environment, high-profile celebrity clients, and travel to sporting events around the world. She jokes that she moved from the “locker room” of sports marketing to the “cheerleading team” of the tech sector when she started as Account Director at Kaplow. While developing innovative campaigns for iconic digital brands like PayPal, eBay and Netflix, her nimble thinking and inspirational leadership made it clear that Denise was more than a standout member of the squad; she was ready to manage the team. But unlike leaders who move up and away from the heart of ideation and execution, Denise was determined to remain a key creative player at every step of the development process.

That was evident when she moved to MWW as Vice President and Director of Sports Marketing, overseeing the Bank of America account. Denise developed landmark integrated marketing strategies like the award-winning “Keep the Change” campaign that invited passersby everywhere from Grand Central Station to NFL games to dive into a giant couch and find change that could be exchanged for prizes. At the same time, she continued to hone her signature leadership style: a risk-taker confident in her skills and her talent; deeply involved in every account, but knowing when to step back and let her team shine.

In 2006, Denise was recruited by Ogilvy to work on some of the biggest accounts in the marketing game: J&J, Unilever and TJX. She worked closely with powerhouse Barby Siegal, who, like mentors Jane Mazur and Maureen Lippe, taught Denise how to be fearless in her craft. She quickly found herself leaning in to untapped marketing opportunities in digital and social, certain it was the core of connection with consumers. It was at MSL Group that Denise applied the full power of her creativity and process to the #1 marketer in the world, P&G. She became a social media savant, taking big swings that led to big payoffs, and increasing revenue by over 80%. In 2013 Denise moved to MSL Atlanta, where she coached her team to create innovative digital campaigns for clients like Home Depot.

Returning to New York in 2014, Denise had an a-ha moment of her own: every day she was helping the world become stronger and healthier through marketing. She felt that brands had a responsibility to do just that. But what about her own passion for health and wellness…the joys of fitness, nutrition and teamwork that led her to work in sports marketing at the very beginning of her career? Denise made two big moves: she got certified in nutrition and as a health coach (Vitola Well); and she launched her own marketing consultancy, Vitola Strategies. Denise was not only well-ing the world, she was well-ing herself, and the result was transformational. In 2016 she won PR Campaign of the Year for Abbott Similac “Sisterhood of Motherhood”; and in 2017, she was named a Women’s Health magazine Action Hero. To this day Denise teaches three spin classes a week, unwilling to forgo the psychological and physiological boost that powers her body, mind and soul.

Many of Denise’s former clients followed her to Vitola Strategies; one of them, Patrick Lockwood-Taylor, put her on speed dial when he landed as President of Bayer USA. The closer she worked as a consultant with Bayer brands and embraced the Bayer tagline (“Science for a Better Life”), she realized she had found a place where her personal and professional insights aligned. In July 2021 she became Bayer’s VP Brand Integration PR, Social and Influencer for Consumer Health and quickly applied her proprietary process emphasizing social and digital consumer outreach, building Bayer’s digital footprint from a tiptoe to a tidal wave. Within months she launched nearly 100 influencer campaigns and award-winning integrative marketing campaigns like Midol’s “No Apology Period”, Aleve’s “Worst Golf Swing in America” with Charles Barkley, and T-Pain’s remake of the classic Alka Seltzer jingle, resonating with consumers and elevating Bayer’s market reach by the millions. In 2021, she was named a PRNews “Top Woman in PR”.

For Denise, well-ing the world goes far beyond what happens in the office (or outside of it – she’s a big fan of remote work). Like the influential female mentors in her own life, she works with young women to nurture their professional selves and shape their futures. She is the Co-Lead of GROW (Growing Representation & Opportunities) at Bayer, an employee network group focused on equal representation, leadership, and recognition; and she actively works to recruit a diverse team of employees that can speak to the health needs of diverse audiences. Of course Denise continues to follow her own passions: working out, teaching spin and walking her dogs near her home in Myrtle Beach, South Carolina. She loves the beach and the great outdoors, reading war and crime novels, and traveling the world with her husband of over 20 years.

Creative and confident. Playful and proactive. Bold, badass, and a leader in the business of making people and communities healthier and stronger…that’s Denise Vitola.

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Learn More about Zoe at:

Life and Wellbeing Coach | Phoenix Life & Wellbeing Coaching | England (phoenixlifecoach.co.uk)

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