10 Minute Beauty Business Podcast with Lexi Lomax – Details, episodes & analysis

It’s the end of the year, and I just want to start by saying thank you. Seriously, I appreciate you showing up for this podcast, for your business, and for yourself. This is the perfect time to reflect on all you’ve accomplished, even if it feels small. Wins are wins, and they deserve to be celebrated. As we turn the page to a new year, I’m here to remind you that growth and success don’t happen by chance—they happen with a plan.

Let’s talk about how to make 2025 your best year yet. A million-dollar salon might sound overwhelming, but it’s totally achievable when you break it down. From monthly revenue goals to daily targets, the numbers start to make sense when you see them step by step. Whether it’s tweaking your team’s performance, increasing retail sales, or refining your client experience, the key is knowing what you want and creating a plan that actually works for you and your business.

But here’s the thing: your business can’t thrive unless you’re thriving too. This isn’t just about spreadsheets and goals; it’s about giving yourself the time and space to lead effectively. CEO days, vacations, and moments to unplug aren’t luxuries—they’re essential. If you’re tired of flying by the seat of your pants and ready to run your salon with purpose and clarity, it’s time to make that shift. You don’t have to hustle harder—you just need systems that support you and your team.

Today’s episode is packed with actionable tips to refine your salon’s messaging, boost client trust, and grow your business. Plus, I’m sharing updates about the podcast’s brief January hiatus and what’s coming next for the show.

In this episode, we’re diving deep into one of the most important topics for salon success: your messaging. From website copy to Instagram bios, your words need to resonate with your target clients and communicate exactly what you offer. I’m breaking down why vague messaging like “We do great hair” won’t cut it, and how using solution-oriented language such as “Let me help you get the blonde you’ve always wanted” can create a powerful connection with potential clients.

We’ll also talk about ensuring your messaging is consistent across all platforms—your website, Yelp, Google, email campaigns, and social media. Consistency builds trust and helps clients feel seen and understood, which is key to filling your books and driving referrals. I’ll share a real-life example of a salon website update that took a stylist from sporadic bookings to inquiries flooding in weekly—all through better messaging that reflected their unique expertise.

Finally, we’ll touch on the importance of reflecting your specialty in your messaging and why you need systems to streamline your communications. If you’re tired of winging it and want to move away from the “hamster wheel” of salon life, now is the time to refine your messaging strategy. Plus, don’t miss my personal holiday reflections, including how to gracefully handle tricky conversations with a well-placed “Oh.”

🎄 Happy Holidays! Don’t forget to share the episode, tag me on Instagram, and join the conversation. Want more? Check out Salon Quarterly to dive deeper into strategies for growing your beauty business. Thanks for listening, and I’ll see you here next week!

In this episode of the 10 Minute Beauty Business Podcast, I’m diving into a crucial topic: in any economy, people are still spending—you just need to give them a reason to spend it with you. With some salon owners noticing a lull in October, it’s time to reframe how you see these quieter periods. The truth is, clients will always find money for what they value most, and your job is to make sure your services are at the top of their list.

I’ll walk you through how to communicate the value of your offerings in a way that speaks to your clients' needs and desires, especially when the economy feels uncertain. It’s not about offering discounts or scrambling for new customers—it’s about building relationships, showing the transformation you provide, and making sure your clients view your services as essential, no matter what’s going on in the world.

I also share a recent experience that highlights how small, thoughtful touches can make a big difference in customer loyalty. Plus, if you haven’t started using YouTube to boost your salon’s visibility, I explain why now is the perfect time to jump in and how it can easily fit into your marketing strategy without adding extra stress.

This episode is packed with insights on how to keep clients spending in any economy, by simply giving them the right reason to do so. Let’s ensure your beauty business is always top of mind!

⁠Check out 100 days of salon systems here

Before you hop straight into the episode, I want to let you know that I am rolling out monthly masterclasses in 2023. These masterclasses will get you the results you want in your business in the most simplified way. Each month we will have a different topic, we will tackle a different area of your business to make success simple. Our first month is going to be all about how to get the magnetic effect, how to attract people to your business. CLICK HERE and sign up for the masterclass waitlist so you don't miss a thing

Now for the episode:

For me as a Salon owner, one of the most important things is for me to be present. And yes while this level of "being present" has changed somewhat since becoming a mom, what I have maintained is even if I am not physically in the salon I am still present. I make sure I am available for my staff and my renters.

I believe that this is fundamental to the success of a salon.

In this week's episode I am bringing you BTS of Ooh La La Salon, I am going to walk you through what are my responsibilities every day and week. But also, I thought it would be really helpful for you guys to hear how my team breakdown and their responsibilities.  Delegation can be hard and it takes work, time and trust, so by sharing what I do, how I do it and what I do when things are not running smoothly I hope you can take some lessons to bring back to you own team.

Enjoy the episode!

Send me a DM if you have any questions on this episode

RESOURCES:

Follow Ooh La La Salon on IG - @oohlalabeauties

Check out Claire Monroe our Salon VA - @clairemonroehairco

Monthly Masterclass waitlist - CLICK HERE  to ensure you don't miss a thing

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join Salon Quarterly Waitlist - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Before you hop straight into the episode, I want to let you know that I am rolling out monthly masterclasses in 2023. These masterclasses will get you the results you want in your business in the most simplified way. Each month we will have a different topic, we will tackle a different area of your business to make success simple. CLICK HERE and sign up so you don't miss a thing

Now for the episode:

Do you feel pressure from social media?

Do you feel like you are sometimes on the back foot with your business because of what you are seeing others sharing?

I am pulling away from my schedule for podcasts to bring you this episode after a post I put up had such a huge response, I just knew I needed to speak about it with my podcast people.

Firstly, let's be real for a minute, those pictures that we scroll through on social media day after day, they are a curated snapshot, they are not a true reflection of what is going on in our amazing industry each and every day.  They are for some but not for all of us.

In this week's episode I want to tackle those feelings that you may be having about your business, I want to bring it back and get real with you.

This episode is the record scratch that you need to bring yourself back to your business, your journey and your goals.  I know this can be very difficult sometimes, and we can focus a lot on the shiny object out there and compare ourselves with that.  But we are all on different journeys, success can look very different to you then it would to the next person.  Once you have your own goals in your mind, you have a plan on how you want to get there and you stick to your own path, these beautifully curated pictures will inspire you rather than make you feel you are not achieving success.

Enjoy the episode!

Send me a DM if you have any questions on this episode

RESOURCES:

Monthly Masterclass waitlist - CLICK HERE  to ensure you don't miss a thing

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join Salon Quarterly Waitlist - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

What do you do when the ... hits the fan? Do you run and hide? Do you ignore?

When you are in business you can't do either of those things, we need to face problems in our business, whether that is changes from the owner of the salon, whether that is hiring / firing, whatever it may be, we cannot close our eyes and hope that it is going to go away. At the same time, you cannot blow up and explode each and every time something / somebody pushes your buttons.

I've been getting so many DM's lately about this very problem, people are always looking for solutions, looking for guidance. So, in this episode I break it down for you, I'm giving you the playbook of how to ACT not REACT to these situations. I want you to be armed with tools to get you through whatever business and life has to throw at you.

Send me a DM if you have any questions on this episode

RESOURCES:

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join Salon Quarterly Waitlist - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Discipline.....

What does this word mean to you?

What feeling does this work evoke in you?

For me, discipline is what supports my goals to make them happen.  We have our plan, we have our goals, but we need discipline to work hand in hand to keep us moving forward, to keep moving our needle in the right direction.

The first step is, as always, understanding our WHY, why I want a goal, why I want to achieve something.  Then discipline comes in as the thing that I need to keep me from falling off, from giving up, from not reaching my goal.

In this episode I am going to give you my rules of how I create discipline in my world.  I will explain how I became more disciplined, how I brought this into my world, and how discipline has made the difference for me and how it can make the difference for you and your business.

I want you to feel good in your business, I want what you are doing to bring you joy, discipline will get you there, discipline is the difference to give you this life.

I want to change the narrative on discipline from ugh, discipline to YES DISCIPLINE!

Salon Quarterly doors are currently closed - but you don't need to be in SQ to use the SQ journal - you can buy them here

To listen to the She Styles Podcast Episode - Word Board - CLICK HERE 

Send me a DM if you have any questions on this episode

RESOURCES:

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join the Salon Quarterly waitlist for next quarter - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Before we jump into the episode, we wanted to let you know that the doors to Salon Quarterly are OPEN.  This programme has seen some of the most amazing results for its students, it blows my mind.  Being a part of this programme will change your world, trust me, don't miss it, doors are only open for another week SIGN UP TODAY

Todays episode is an update on everything that has been going on in my life, my salon business and my coaching business.  The reason for this episode is to allow what I'm doing to spark ideas in your mind for what you could bring into your business.  I'm an open book with everything that I do, my aim always is to put more income in the hands of all you amazing people.

I am blessed that I have had a wonderful year in all aspects of my business and when something works (or maybe doesn't work), you, my podcast people, are always on my mind to fill you guys in.

Don't forget, the doors to SQ are open, our first call is on January 9th.  Are you ready to be a part of something very special, JOIN SQ TODAY

RESOURCES:

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join Salon Quarterly - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Before we jump into the episode, I wanted to let you know that the doors to Salon Quarterly are OPEN. This programme has seen some of the most amazing results for its students, it blows my mind. Being a part of this programme will change your world, trust me, don't miss it, doors are only open for another week, SIGN UP TODAY

Today's episode is all about self-reflection, planning, getting ready, getting all the ducks in a row. This is what I do as a business owner and a human when I am headed into a new year. This process has already been started, I have already walked you through my fun list and my goal setting in the past couple of episodes - if you haven't listened already you can listen back, links are below, and you also know that I use the Salon Quarterly planning tool for my business.

But in this episode, I would like to remind you of a few things that we MUST all understand as we go through this journey, not only on January 1, but throughout the year. You have heard me say before, New Year is not the only time to do this, we can do this process any time throughout the year, it's all about mindset, and being ready to put the work in for your life and your business.

I am so excited for what 2023 is going to bring us. With the systems and tools that I teach within my programs, you will be ready to make 2023 your most successful in so many different ways.

Don't forget, the doors to SQ are open, our first call is on January 9th. Are you ready to be a part of something very special, JOIN SQ TODAY

So last week's episode was the fun stuff, the things that will light your life up with excitement.  This week is the meat!

If you are a regular listener to the podcast, you will know that this is my jam, this is where I nerd off.

This is GOAL SETTING week.

This episode is so practical, this week is actionable.  This episode will get the ball rolling, or a boulder even, so that your next year is your best year ever.

I am about to give you the foundations to build upon.  Done properly this will allow your DREAM TEN life become your reality, believe me, I've seen it, in my life and in my students life, its amazing to me.

Get a pen and paper ready for this one, you're gonna need it.

If you haven't listened to last week's 23 for 23 episode, maybe do that first - CLICK HERE, it will get the creative juices flowing, but if you don't have time, don't worry, just dive straight in.

The doors are open to Salon Quarterly for 2023.  so grab your place.  Our first kick off call is on January 9th.   Be a part of something very special, JOIN SQ TODAY

Get ready for 2023! This is YOUR YEAR

Send me a DM if you have any questions on this episode

RESOURCES:

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join Salon Quarterly - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi