It’s the end of the year, and I just want to start by saying thank you. Seriously, I appreciate you showing up for this podcast, for your business, and for yourself. This is the perfect time to reflect on all you’ve accomplished, even if it feels small. Wins are wins, and they deserve to be celebrated. As we turn the page to a new year, I’m here to remind you that growth and success don’t happen by chance—they happen with a plan.

Let’s talk about how to make 2025 your best year yet. A million-dollar salon might sound overwhelming, but it’s totally achievable when you break it down. From monthly revenue goals to daily targets, the numbers start to make sense when you see them step by step. Whether it’s tweaking your team’s performance, increasing retail sales, or refining your client experience, the key is knowing what you want and creating a plan that actually works for you and your business.

But here’s the thing: your business can’t thrive unless you’re thriving too. This isn’t just about spreadsheets and goals; it’s about giving yourself the time and space to lead effectively. CEO days, vacations, and moments to unplug aren’t luxuries—they’re essential. If you’re tired of flying by the seat of your pants and ready to run your salon with purpose and clarity, it’s time to make that shift. You don’t have to hustle harder—you just need systems that support you and your team.

Today’s episode is packed with actionable tips to refine your salon’s messaging, boost client trust, and grow your business. Plus, I’m sharing updates about the podcast’s brief January hiatus and what’s coming next for the show.

In this episode, we’re diving deep into one of the most important topics for salon success: your messaging. From website copy to Instagram bios, your words need to resonate with your target clients and communicate exactly what you offer. I’m breaking down why vague messaging like “We do great hair” won’t cut it, and how using solution-oriented language such as “Let me help you get the blonde you’ve always wanted” can create a powerful connection with potential clients.

We’ll also talk about ensuring your messaging is consistent across all platforms—your website, Yelp, Google, email campaigns, and social media. Consistency builds trust and helps clients feel seen and understood, which is key to filling your books and driving referrals. I’ll share a real-life example of a salon website update that took a stylist from sporadic bookings to inquiries flooding in weekly—all through better messaging that reflected their unique expertise.

Finally, we’ll touch on the importance of reflecting your specialty in your messaging and why you need systems to streamline your communications. If you’re tired of winging it and want to move away from the “hamster wheel” of salon life, now is the time to refine your messaging strategy. Plus, don’t miss my personal holiday reflections, including how to gracefully handle tricky conversations with a well-placed “Oh.”

🎄 Happy Holidays! Don’t forget to share the episode, tag me on Instagram, and join the conversation. Want more? Check out Salon Quarterly to dive deeper into strategies for growing your beauty business. Thanks for listening, and I’ll see you here next week!

In this episode of the 10 Minute Beauty Business Podcast, I’m diving into a crucial topic: in any economy, people are still spending—you just need to give them a reason to spend it with you. With some salon owners noticing a lull in October, it’s time to reframe how you see these quieter periods. The truth is, clients will always find money for what they value most, and your job is to make sure your services are at the top of their list.

I’ll walk you through how to communicate the value of your offerings in a way that speaks to your clients' needs and desires, especially when the economy feels uncertain. It’s not about offering discounts or scrambling for new customers—it’s about building relationships, showing the transformation you provide, and making sure your clients view your services as essential, no matter what’s going on in the world.

I also share a recent experience that highlights how small, thoughtful touches can make a big difference in customer loyalty. Plus, if you haven’t started using YouTube to boost your salon’s visibility, I explain why now is the perfect time to jump in and how it can easily fit into your marketing strategy without adding extra stress.

This episode is packed with insights on how to keep clients spending in any economy, by simply giving them the right reason to do so. Let’s ensure your beauty business is always top of mind!

⁠Check out 100 days of salon systems here

Before you hop straight into the episode, I want to let you know that I am rolling out monthly masterclasses in 2023. These masterclasses will get you the results you want in your business in the most simplified way. Each month we will have a different topic, we will tackle a different area of your business to make success simple. Our first month is going to be all about how to get the magnetic effect, how to attract people to your business. CLICK HERE and sign up for the masterclass waitlist so you don't miss a thing

Now for the episode:

For me as a Salon owner, one of the most important things is for me to be present. And yes while this level of "being present" has changed somewhat since becoming a mom, what I have maintained is even if I am not physically in the salon I am still present. I make sure I am available for my staff and my renters.

I believe that this is fundamental to the success of a salon.

In this week's episode I am bringing you BTS of Ooh La La Salon, I am going to walk you through what are my responsibilities every day and week. But also, I thought it would be really helpful for you guys to hear how my team breakdown and their responsibilities.  Delegation can be hard and it takes work, time and trust, so by sharing what I do, how I do it and what I do when things are not running smoothly I hope you can take some lessons to bring back to you own team.

Enjoy the episode!

Send me a DM if you have any questions on this episode

RESOURCES:

Follow Ooh La La Salon on IG - @oohlalabeauties

Check out Claire Monroe our Salon VA - @clairemonroehairco

Monthly Masterclass waitlist - CLICK HERE  to ensure you don't miss a thing

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join Salon Quarterly Waitlist - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Before you hop straight into the episode, I want to let you know that I am rolling out monthly masterclasses in 2023. These masterclasses will get you the results you want in your business in the most simplified way. Each month we will have a different topic, we will tackle a different area of your business to make success simple. CLICK HERE and sign up so you don't miss a thing

Now for the episode:

Do you feel pressure from social media?

Do you feel like you are sometimes on the back foot with your business because of what you are seeing others sharing?

I am pulling away from my schedule for podcasts to bring you this episode after a post I put up had such a huge response, I just knew I needed to speak about it with my podcast people.

Firstly, let's be real for a minute, those pictures that we scroll through on social media day after day, they are a curated snapshot, they are not a true reflection of what is going on in our amazing industry each and every day.  They are for some but not for all of us.

In this week's episode I want to tackle those feelings that you may be having about your business, I want to bring it back and get real with you.

This episode is the record scratch that you need to bring yourself back to your business, your journey and your goals.  I know this can be very difficult sometimes, and we can focus a lot on the shiny object out there and compare ourselves with that.  But we are all on different journeys, success can look very different to you then it would to the next person.  Once you have your own goals in your mind, you have a plan on how you want to get there and you stick to your own path, these beautifully curated pictures will inspire you rather than make you feel you are not achieving success.

Enjoy the episode!

Send me a DM if you have any questions on this episode

RESOURCES:

Monthly Masterclass waitlist - CLICK HERE  to ensure you don't miss a thing

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join Salon Quarterly Waitlist - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

What do you do when the ... hits the fan? Do you run and hide? Do you ignore?

When you are in business you can't do either of those things, we need to face problems in our business, whether that is changes from the owner of the salon, whether that is hiring / firing, whatever it may be, we cannot close our eyes and hope that it is going to go away. At the same time, you cannot blow up and explode each and every time something / somebody pushes your buttons.

I've been getting so many DM's lately about this very problem, people are always looking for solutions, looking for guidance. So, in this episode I break it down for you, I'm giving you the playbook of how to ACT not REACT to these situations. I want you to be armed with tools to get you through whatever business and life has to throw at you.

Send me a DM if you have any questions on this episode

RESOURCES:

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join Salon Quarterly Waitlist - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Discipline.....

What does this word mean to you?

What feeling does this work evoke in you?

For me, discipline is what supports my goals to make them happen.  We have our plan, we have our goals, but we need discipline to work hand in hand to keep us moving forward, to keep moving our needle in the right direction.

The first step is, as always, understanding our WHY, why I want a goal, why I want to achieve something.  Then discipline comes in as the thing that I need to keep me from falling off, from giving up, from not reaching my goal.

In this episode I am going to give you my rules of how I create discipline in my world.  I will explain how I became more disciplined, how I brought this into my world, and how discipline has made the difference for me and how it can make the difference for you and your business.

I want you to feel good in your business, I want what you are doing to bring you joy, discipline will get you there, discipline is the difference to give you this life.

I want to change the narrative on discipline from ugh, discipline to YES DISCIPLINE!

Salon Quarterly doors are currently closed - but you don't need to be in SQ to use the SQ journal - you can buy them here

To listen to the She Styles Podcast Episode - Word Board - CLICK HERE 

Send me a DM if you have any questions on this episode

RESOURCES:

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join the Salon Quarterly waitlist for next quarter - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Before we jump into the episode, we wanted to let you know that the doors to Salon Quarterly are OPEN.  This programme has seen some of the most amazing results for its students, it blows my mind.  Being a part of this programme will change your world, trust me, don't miss it, doors are only open for another week SIGN UP TODAY

Todays episode is an update on everything that has been going on in my life, my salon business and my coaching business.  The reason for this episode is to allow what I'm doing to spark ideas in your mind for what you could bring into your business.  I'm an open book with everything that I do, my aim always is to put more income in the hands of all you amazing people.

I am blessed that I have had a wonderful year in all aspects of my business and when something works (or maybe doesn't work), you, my podcast people, are always on my mind to fill you guys in.

Don't forget, the doors to SQ are open, our first call is on January 9th.  Are you ready to be a part of something very special, JOIN SQ TODAY

RESOURCES:

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join Salon Quarterly - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Before we jump into the episode, I wanted to let you know that the doors to Salon Quarterly are OPEN. This programme has seen some of the most amazing results for its students, it blows my mind. Being a part of this programme will change your world, trust me, don't miss it, doors are only open for another week, SIGN UP TODAY

Today's episode is all about self-reflection, planning, getting ready, getting all the ducks in a row. This is what I do as a business owner and a human when I am headed into a new year. This process has already been started, I have already walked you through my fun list and my goal setting in the past couple of episodes - if you haven't listened already you can listen back, links are below, and you also know that I use the Salon Quarterly planning tool for my business.

But in this episode, I would like to remind you of a few things that we MUST all understand as we go through this journey, not only on January 1, but throughout the year. You have heard me say before, New Year is not the only time to do this, we can do this process any time throughout the year, it's all about mindset, and being ready to put the work in for your life and your business.

I am so excited for what 2023 is going to bring us. With the systems and tools that I teach within my programs, you will be ready to make 2023 your most successful in so many different ways.

Don't forget, the doors to SQ are open, our first call is on January 9th. Are you ready to be a part of something very special, JOIN SQ TODAY

So last week's episode was the fun stuff, the things that will light your life up with excitement.  This week is the meat!

If you are a regular listener to the podcast, you will know that this is my jam, this is where I nerd off.

This is GOAL SETTING week.

This episode is so practical, this week is actionable.  This episode will get the ball rolling, or a boulder even, so that your next year is your best year ever.

I am about to give you the foundations to build upon.  Done properly this will allow your DREAM TEN life become your reality, believe me, I've seen it, in my life and in my students life, its amazing to me.

Get a pen and paper ready for this one, you're gonna need it.

If you haven't listened to last week's 23 for 23 episode, maybe do that first - CLICK HERE, it will get the creative juices flowing, but if you don't have time, don't worry, just dive straight in.

The doors are open to Salon Quarterly for 2023.  so grab your place.  Our first kick off call is on January 9th.   Be a part of something very special, JOIN SQ TODAY

Get ready for 2023! This is YOUR YEAR

Send me a DM if you have any questions on this episode

RESOURCES:

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join Salon Quarterly - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

It's that time of year again, wow this episode comes around pretty fast.  You guys love this, I love my messages in stories after we go live.

So here you go its FUN LIST time - our 23 for 23.

We have been doing this together for a few years now and it’s such a fun exercise to do, it doesn't take long - maybe 5 - 10 minutes tops. So, give yourself the time.

I always speak about the importance of planning for your business, but this list is about you, things you want to do in 2023 - could be big, big goals or smaller ones, but THEY ARE FOR YOU! In this episode I go through my 23 for 2023 to give you some ideas, some big things some little things, but still all that will bring me joy.

Please don't forget - write it, picture it and post it - tag me using hashtag #23for23

As I mentioned I have a FREE Next Year, Best Year Planning Workshop available today - CLICK HERE to sign up 

Also, don't miss out on your place for a year like you've never had before, sign up for Salon Quarterly waitlist- we kick off on January 9th so in a matter of weeks.  Don't miss it!

SIGN UP TO SALON QUARTERLY WAITLIST

Get ready for 2023! This is YOUR YEAR

Send me a DM if you have any questions on this episode

RESOURCES:

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

I'm getting a little vulnerable in this episode of the 10-minute beauty business podcast. I hope you don't mind. And the reason I am, is because of a question that I received in the DM's.  This question was the inspiration for today’s episode, it was the reminder for me that I myself and so many others struggle with this, maybe not all the time, but from time to time we totally do.

So here it is, how do I build more confidence?

I am sharing some of my tips of how I overcome that negative self-talk, how I bring myself back, what I have to say to myself and how it works for me.

This episode is vulnerable, this episode does get a little deep, but I really believe that it will help you if you are struggling right now, or if you have a tendency to struggle with confidence in your business. So, have a pen and paper ready to jot down some of my tips, or allow your own thoughts to flow as to how you can adapt these to work in your world.

And remember I am here cheering you on ALWAYS!

Enjoy.

Also, there is some new news coming about Salon Quarterly, things are changing, and as always, my podcast peeps will be the first to hear.  But make sure you are on the waitlist to secure your spot for 2023.  We will have one flash sale before the end of the year, which will allow you to lock in 2022 prices, and if you're sitting on the waitlist you will be the first to hear about it.

SIGN UP TO SALON QUARTERLY WAITLIST

Don't miss it, get ready for 2023!

Send me a DM if you have any questions on this episode

RESOURCES:

Beauty Biz BFF doors are open and ready for you, so CLICK HERE to join TODAY

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

How do you make traction in your business?

Are you saying, "Lexi

1. I know my services
2. I know my target customer
3. I know my gal

But I'm still not getting the results I want/need in my business, I'm still not driving the needle".

You are not alone. I hear this in my DM's all the time.

So in today's episode I would like to introduce you to SPRINTING.

When you know you need to do something to reach a goal, sprinting is perfect for you.  It's all about short sharp bursts over a shorter period of time.

Listen into this episode to get ideas about how a sprint is exactly what you need right now, how a sprint is what I am doing at the salon to the end of the year.

Enjoy!

Also, there is some new news coming about Salon Quarterly, things are changing, and as always, my podcast peeps will be the first to hear.  But make sure you are on the waitlist to secure your spot for 2023.  We will have one flash sale before the end of the year, which will allow you to lock in 2022 prices, and if you're sitting on the waitlist you will be the first to hear about it.

SIGN UP TO SALON QUARTERLY WAITLIST

Don't miss it, get ready for 2023!

Send me a DM if you have any questions on this episode

RESOURCES:

Beauty Biz BFF doors are open and ready for you, so CLICK HERE to join TODAY

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

In this episode of The 10 Minute Beauty Business Podcast, we’re diving into something a bit different—but equally as valuable for your beauty biz success. I’m sharing the first of my 100 days of salon systems journey, a YouTube series I’ve been posting daily to inspire you to take actionable steps in your salon. This episode is packed with insights on how to streamline your business using simple, effective strategies that can help you achieve seven-figure success, or at the very least, that seven-figure energy. If you’ve ever wondered how to elevate your salon operations, this episode is for you!

We talk about the importance of core values and how having these defined can be a game changer for salon owners. It’s not just about the services you offer or the products you sell—it’s about knowing who you are as a business owner and who you want to work with. Defining core values like community, respect, and integrity will help you shape the culture of your salon and make tough decisions easier. I share how these values not only guide day-to-day operations but also create a work environment where both staff and clients feel aligned with your vision.

You’ll also hear about my free masterclass, which breaks down the foundations of building a million-dollar salon. Whether you’re a seasoned salon owner or just starting out, these systems will give you the tools to create a thriving business that doesn’t just scrape by but truly prospers. If you’re serious about your salon’s growth, this episode is a must-listen!

By the end of the episode, you’ll walk away with practical advice on how to implement systems that simplify your business and amplify your results. Plus, if you’ve been curious about YouTube or are ready to start leveraging video for your salon, this is your nudge to dive in! Be sure to tune in, and let’s take your beauty business to the next level.

Check out this FREE masterclass - Foundation Million Dollar Salon

Do you give yourself permission to do things that could grow your business?

Do you give yourself permission to do things that will bring you joy in your personal life?

Most of us (me included, yep hands up) will have a list of excuses why we cannot give ourself permission, we're too busy, other people won’t like it etc. etc.

Well, my friend, I am here today to be your record scratch. I am here to write that permission slip for you. It is YOUR time, so take it, grab it with both hands.

PLEASE PLEASE PLEASE DM me after you listen and let me know what you are writing yourself permission to do, share this episode in your stories and tell the world. Let today be the day for YOU.

And if you can't think of anything, well your gal here has your back, in this episode I'm firing loads of examples at you. I am your guide; I want you to be the hero in your story.

Oh, and remember, permission slips are not just about something you want to start doing, they can be about something you want/need to stop doing too, so keep that one in mind.

So, what permission slip is for you today, this week, this month, this year, 2023? Just go for it.

Also, make sure you secure your spot on the waitlist for Salon Quarterly 2023.  We will have one flash sale before the end of the year, which will allow you to lock in 2022 prices, and if you're sitting on the waitlist you will be the first to hear about it.

SIGN UP TO SALON QUARTERLY WAITLIST

There's a shift coming and I don't want you to miss it.  It's your time

Send me a DM if you have any questions on this episode

RESOURCES:

Beauty Biz BFF doors are open and ready for you, so CLICK HERE to join TODAY

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

This is Part III of our mini series "how to market your business".

I would recommend if you haven't already listened to Part I and Part II, then you do that, the links are just below.

How to market your biz part I

How to market your biz part II

Part III is all about how effective your marketing is.  In this episode, I am giving you 10 things you can do today to improve that effectiveness.

This really short episode is full of hints for your marketing, I'm all about simplicity, about getting your message out, and getting it out so effectively that your clients (both existing and future) can understand what you are selling and why they need it.

If you are listening to this episode on the day of release (Monday, November 21st), then there is still time to take part in my 3 week intensive Simplify.  There is still time in 2022 to grow your business, and be ready for 2023 to be the best and most successful year you have ever had.  This 3 week program is all about GROWING, SIMPLIFYING and ORGANIZING your beauty biz, don't miss it.

SIGN UP TODAY:  3 week intensive Simplify

Send me a DM if you have any questions on this episode

Also, make sure you secure your spot on the waitlist for Salon Quarterly 2023.  We will have one flash sale before the end of the year, which will allow you to lock in 2022 prices, and if you're sitting on the waitlist you will be the first to hear about it.

SIGN UP TO SALON QUARTERLY WAITLIST

There's a shift coming and I don't want you to miss it.  It's your time

RESOURCES:
Beauty Biz BFF doors are open and ready for you, so CLICK HERE to join TODAY

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Is your branding consistent?

In this 2nd of our "how to market your business" series on the podcast, I want to talk to you about how your customer perceiving your business, before they even get in the chair.

In this short episode, I'm giving you some food for thought.  I want you to have a look at your website, at your social media, at your email communications.  A client should be able to see any of these platforms and know immediately - oh that's Lexi!  You need to showcase from the moment somebody finds you how professional you are, and how easy it is going to be for them to work with you.

You have 17 - 22 touch points in retail, well guess what, in marketing there is that plus more.  It's not just about social media, it's just about your brand colours, it's about so much more.

So take this 15 (or so) minutes for you, and then when you finish listening, have a look through the platforms you use, and see if there is any room for improvement based on the tips in this episode.

Also, this episode is a follow on from last weeks how to marketing your business episode - you can CLICK HERE, or check out Episode 10 on whatever platform you listen in.

Send me a DM if you have any questions on this episode

Also, make sure you secure your spot on the waitlist for Salon Quarterly 2023.  We will have one flash sale before the end of the year, which will allow you to lock in 2022 prices, and if you're sitting on the waitlist you will be the first to hear about it.

SIGN UP TO SALON QUARTERLY WAITLIST

There's a shift coming and I don't want you to miss it.  It's your time

RESOURCES:
Beauty Biz BFF doors are open and ready for you, so CLICK HERE to join TODAY

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

How do you market your business?

Are you struggling to get your message out there?

Well listen in, this episode is for you.  I am about to give you 20 ways to market your business...yes 20....

These 20 things are easy to implement.  Because remember, I've said it before and I will say it again and again, business is easy, we just have a fixation on over complicating it, especially the marketing part.

If we follow simple steps, in the right order, then guess what.... our business will sky rocket! Trust me, I've see it with my students all the time.  The fundamentals that I share in this episode are exactly what we implement in Salon Quarterly.  These marketing building blocks will grow your business, allow you to engage with your clients and get your message out there about your products and services.

Send me a DM if you have any questions on this episode

Make sure you secure your spot on the waitlist for Salon Quarterly 2023.  We will have one flash sale before the end of the year, which will allow you to lock in 2022 prices, and if you're sitting on the waitlist you will be the first to hear about it.

**SIGN UP TO SALON QUARTERLY WAITLIST**

There's a shift coming and I don't want you to miss it.  It's your time

RESOURCES:
Beauty Biz BFF doors are open and ready for you, so CLICK HERE to join TODAY

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

How do I beat stress in my business?

Running in a constant stressed state is not good for our mind, body or soul.

In this episode, I share with you some practical ways that you can combat stress in your business and ultimately beat it before it takes hold of you.

I am not talking about business planning in this episode, and you know your gal loves her planning, that being said, these steps will work better with solid planning as a foundation for everything else in your day to day world.

I want you to build your business that is in alignment with your Dream 10. I want your business to bring you joy, not bring you burnout. Remember stress is like the tides in the sea, it comes and it goes. But what I am speaking about in this episode is that constant stress, that stressed state that doesn't leave you, it's with you in work, it's with you at home, its everywhere.

Also, if you didn't listen to last week's episode, How to be happy in your business, go back and have a listen to that too. These two episodes will really help if you are losing sight of where you want to go.

After listening, I would love you to tag me in a story - simply say "I wrote my permission slip", you'll understand why after the episode.

I get vulnerable in this episode, I get honest and real, so I hope you enjoy!

Send me a DM if you have any questions on this episode

RESOURCES:
Beauty Biz BFF doors are open and ready for you, so CLICK HERE to join TODAY

The doors for Salon Quarterly are closed - but you can join the waitlist for 2023 - CLICK HERE

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

How to be happy in business

This episode is a little different to my norm.  But this topic is so important, and isn't spoken about enough.

When was the last time that you stopped and took stock of what was going on in your business, thinking "is my business making me happy", "is my business bringing me joy".  Because if the answer is no to either of those questions then WTF, like seriously. I know right, I've been there, when you are so stuck in your business that you can't see out.  But I hope this episode will be like a record scratch, a reminder for you to stop for a few minutes and evaluate what's going on, what is working well, what is bringing you joy and what isn't.

Please let me know what you think of this episode, because it is a little different, so I would love to know what you think.

Enjoy

Send me a DM if you have any questions on this episode

RESOURCES:

Beauty Biz BFF doors are open and ready for you, so CLICK HERE to join TODAY

The doors for Salon Quarterly are closed - but you can join the waitlist for 2023 - CLICK HERE

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

How can I make more money?

How can I offer a more premium service?

These are the questions that I receive all the time in the DM's, this episode was actually directly asked for by a listener.  Making more money can feel out of reach, especially if you are already at capacity in your time behind the chair.

This episode will allow you to think differently about how you can make more money, and the options that are there for you to introduce PREMIUM APPOINTMENTS in your schedule.

I will give you some amazing ideas, along with strategy to bring these ideas to life TODAY.

Enjoy

Send me a DM if you have any questions on this episode

RESOURCES:

Beauty Biz BFF doors are open and ready for you, so CLICK HERE to join TODAY

The doors for Salon Quarterly are closed - but you can join the waitlist for 2023 - CLICK HERE

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

What is connecting together well in your business and what isn't?

I am always thinking about you, my podcast people.  In this episode, I am sharing with you my latest AHA moment that I had.

The difference between business mindset and business acumen.

Business mindset is so important, it's what drives us.  BUT you cannot just rely on business mindset alone.  You need to couple your mindset up with a plan and your business strategy.  It's what I'm talking you through in this episode.

Enjoy

Also, SALON QUARTERLY kicks off at 1pm (PST) on Monday, 10th October with our first LIVE workshop.  Also, FYI, my holiday planning workshop is only available to SQ members this year.  So, if you are listening to this early there may still be time to sign up.  DM me or check out this link to find out.

RESOURCES:

And don't forget Beauty Biz BFF is now open so CLICK HERE to join TODAY

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

"A goal without a plan is just a wish"

I realise that sometimes we have to hear things more than once for absorb all the information, it's what I coach my students on all the time within my programs, if you want your clients to buy retail or extra services from you, you need to remind them what you sell, over and over.  So, that's what we are doing this week, we are revisiting an episode from this time last year because it was so dang good and so relevant to business today.  

This is our "business planning blueprint" episode, which is all about planning for your holiday season.  You know your gal here is all about the planning and the key roll that it plays in our business all year round, but at the holiday season when life outside and inside the salon gets a little cra-cra, we need to have our plans nailed down as soon as we can.  So, this episode is full of tips for holiday promotion planning, I want you to have a stellar holiday season filled with abundant profits, and purpose being fulfilled.

Little side-note while you are listening.  The Holiday Planning Workshop is ONLY open to Salon Quarterly members this year, but doors are open right now for you to get onto the program.  The first live workshop is on October 10th, so there is still time before we close the doors again until 2023.  CLICK HERE to find out more or DM me if you have any questions.

RESOURCES:

Salon Quarterly is OPEN - CLICK HERE 

And don't forget Beauty Biz BFF is now open so CLICK HERE

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

How did your holiday season go last year?  Did you get overwhelmed and burnt out?  Quarter 4 can be amazing for us and our businesses. Quarter four can also be the most stressful season, leading to overwhelm and burnout.  I don't want that for you.

I want you to be profitable, calm and happy throughout this quarter.  In this episode I tell you the 10 ways that I have ensured I'm not overwhelmed in my biz.  I want you you to be strong this season, I want you to be in control of your business rather than your biz controlling you.

Number one of my list is planning, having a plan for your business and your life is key.  So, if a more profitable quarter is a must for you and you want to ensure you keep that momentum going through to 2023 then check out Salon Quarterly.  

Doors to Salon Quarterly doors are NOW OPEN for the final quarter of 2022.  SIGN UP HERE 

RESOURCES:

And don't forget Beauty Biz BFF is now open so CLICK HERE to join TODAY

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

In this episode of the 10 Minute Beauty Business Podcast, I’m joined by Kasie Heiden, a specialist in leadership and team dynamics, to address one of the biggest challenges salon owners face: leading a salon team effectively without creating bottlenecks. We focus on practical salon leadership strategies that help beauty business owners get out of their own way—removing the barriers that often stem from miscommunication or lack of team alignment. Kasie shares powerful tools that transform workplace friction into productive momentum, helping salon businesses succeed instead of stagnate. This episode provides valuable insights on how to create a well-functioning salon, build a positive salon culture, and boost team productivity.

We look at the common problem of salon culture fit—what happens when a stylist or team member doesn’t align with the existing salon vibe, even if their technical skills are great? This is one of the most frequent challenges beauty business owners encounter, and we discuss effective ways to solve it. Kasie shares methods to bridge these gaps by using tools like CliftonStrengths to uncover each team member’s unique strengths and align them with the salon's goals. By understanding each stylist’s individual abilities, salon leaders can create a more cohesive team, avoid typical leadership pitfalls, and make the salon a more positive and productive workplace. It’s about removing the hidden obstacles that hold your salon back, especially those rooted in emotional tension, unclear expectations, or communication breakdowns.

Kasie also shares techniques to enhance self-awareness, improve communication within the salon, and build a supportive culture that minimizes misunderstandings and boosts efficiency. Imagine managing your team without the stress because they understand your vision, know their roles, and are fully aligned with the salon’s mission. This kind of leadership approach leads to a thriving salon. Higher productivity, effective delegation, and a motivated team can translate directly to better profitability. We outline how to implement these changes to see real results.

If you’re a salon owner dealing with issues like team friction, poor communication, or low productivity, this episode is filled with solutions to transform your beauty business. Whether it’s helping your team understand their place in the bigger picture or learning how to stop micromanaging, Kasie’s insights are exactly what you need to stop bottlenecking your success. This episode is about more than just improving daily operations—it’s about creating a sustainable, thriving beauty business where both you and your team can grow and succeed. Tune in to learn how to lead your salon with confidence, build a winning team culture, and truly elevate your beauty business.

Connect with Kasie on Instagram - @kasie.heiden or on LinkedIn

How to finish strong in the salon

So, if you listen to the podcast all the time you will know that planning is my jam, I can nerd out on this topic for hours, if you let me.  In this episode I want to tell you what to do to make sure you end 2022 strong, ready for 2023.

This is my short list of what to avoid in Q4 and things that will help you finish the year strong in your salon.  Through this episode I want you to remember to take what works for you and leave what doesn't, because there's a lot of things, but even the things that are not right for you right this moment, they may be right for you in time.

Enjoy the episode.

*** Salon Quarterly doors are open for the final quarter of 2022.  SIGN UP HERE 

RESOURCES:

And don't forget Beauty Biz BFF is now open so CLICK HERE to join TODAY

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

What is work life balance?

So work life balance for me has changed dramatically over the past few months since baby Camille arrived into our world.   Things have needed to shift and move, my days are very different, and no two days are the same.

And after a few months of change, I have brought my work life balance back on track.  In this episode, I will explain how I did this, how I ensure that I am honoring my priorities, how figuring out your hierarchy of priorities will allow you to do the same.

One of the key things within this new world that I life in is planning.  Planning has always been a huge integral part of my day, month, quarter and year.  But now, more than ever, planning is key.  My Salon Quarterly journals allow me to get through my days and weeks and months, they keep me on track and ensure that I am focusing exactly where I need to focus.  You can check these out by clicking here.

Enjoy the episode.

And don't forget Beauty Biz BFF is now open so CLICK HERE to join TODAY

RESOURCES:

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

We are kicking off season 4 today with a episode all about maximizing your client communication.  

Communication is key to keeping relationships strong with our clients.

So this episode is all about how to communicate with your clients between appointments.  I speak all the time on the podcast about the importance of our 17 to 22 touch points with our clients, but this doesn't have to be ANOTHER thing that we have to do in our day, this doesn't have to be difficult, stressful or hard work.  In this episode I will explain how I make this whole process easier for me in my business.  I will give you clear hints and tips to get you moving.

And don't forget Beauty Biz BFF is now open so CLICK HERE to join TODAY

Enjoy the episode.

RESOURCES:

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

ALERT **Life and biz update**

I know how much you guys all love my update episodes. So this episode is rammed with updates for you.  All about motherhood and juggling mom life with my business.

Also so so excited to tell you all that BFF is NOW OPEN.  

I couldn't be more excited or proud of this brand new program.  This will bring your business to the next level.  If you are only starting out or if you are already established this is the program for you.

So check it out and join Beauty Biz BFF TODAY  - CLICK HERE

Enjoy the episode.

RESOURCES:

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Sneak peak time

Beauty Biz Bff is here, my love project from this past year.  And in this episode I give you a taster of what it's all about.

This is is module 5 - position your business.  So what's it all about, well mindset.

In this sneak peak I will explain how having the correct mindset when it comes to positioning your businesses a game changer.  As with all my 10 minute beauty podcast episodes I'm here to serve you and make things easier for you on a daily basis, both behind the chair and in your life.

Bff is for you if you would like to know "how can I make more money in my business" or "how can I simplify my business" or "how do I create systems in my business" then this is totally the episode for you.

Enjoy the episode.

Sign up for the waitlist today for Beauty Biz BFF and receive the special pre-sale email just before doors, which will only be available to people on waitlist for 24 hours - JOIN THE WAITLIST

RESOURCES:

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

In this episode I tell you how I negotiated contracts for my business.

This episode came about from a story that I shared on IG and I was asked so many questions, so I thought, hay people are always wondering "how do I negotiate in my business".  I tell you a few of my top tips for negotiating, when its appropriate to negotiate and when its not.  I've included some experiences I have had and how it played out.  There is also a funny story at the end, don't miss it!

I hope you enjoy this summer school episode.  Please when you start posting your reels on the gram or over on tic tok please tag me, you will find me in both places @lomax.lexi.

So exciting Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

RESOURCES:

If you want to get your planning juices flowing too check out my Salon Quarterly Journal that is available to buy via Amazon right now  - CLICK HERE

The doors to SQ quarterly are now closed.  If you didn't get to join, don't worry you can join the waitlist and you will be the first to hear when the doors open back up to this fantastic group.  JOIN THE WAITLIST

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Systems make your business run, and they are the difference between a chaotic business and a calm business.  Trust me!

So what systems do you need in your business, that is exactly what I am explaining in this episode.  I go through these killer 6 systems that you MUST have in your business.  I always say here on the podcast that it doesn't need to be that hard, systems are the same.  Use these base systems in your business to allow you to focus where your attention needs to be.

Resources I spoke about in this episode:

Friendly & Firm Masterclass

Profit Project Retail Edition 

I hope you enjoy this summer school episode.  Please when you start posting your reels on the gram or over on tic tok please tag me, you will find me in both places @lomax.lexi.

RESOURCES:

If you want to get your planning juices flowing too check out my Salon Quarterly Journal that is available to buy via Amazon right now  - CLICK HERE

The doors to SQ quarterly are now closed.  If you didn't get to join, don't worry you can join the waitlist and you will be the first to hear when the doors open back up to this fantastic group.  JOIN THE WAITLIST

Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

"I'm no good at creating content", "I can't get my content right", "I don't have time to create content"

Have you ever said any of these things?  You know we are creative people, we create each and every day in the salon, we have content at our fingertips, literally.  So why do we choose to make it so dang hard?

In this episode, that is exactly what I am going to help you rectify, I have 6 amazing tips to get that content flowing and out to your ideal customer, your gal.

Also, two episodes that go really well with this topic are:

Ep 41 - what you branding needs to communicate

Ep 35 - your clients need you to

I hope you enjoy this summer school episode.  Please when you start posting your reels on the gram or over on tic tok please tag me, you will find me in both places @lomax.lexi.

RESOURCES:

If you want to get your planning juices flowing too check out my Salon Quarterly Journal that is available to buy via Amazon right now  - CLICK HERE

The doors to SQ quarterly are now closed.  If you didn't get to join, don't worry you can join the waitlist and you will be the first to hear when the doors open back up to this fantastic group.  JOIN THE WAITLIST

Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

What is your WHY for your business?  WHY do you get up everyday and work your buns off?

After listening to this episode I want you to be fired up about your WHY.  I want you to reconnect with you WHY.  Over days, weeks, months and years we can lose focus on what is really important, and we can start chasing things that are not actually aligned with our core WHY.

For us as beauty professionals our main focus needs to be our connection with our customers.  In this episode I'm giving you the tools that will make it all so much simpler.

The doors to SQ quarterly are now closed.  If you didn't get to join, don't worry you can join the waitlist and you will be the first to hear when the doors open back up to this fantastic group.  JOIN THE WAITLIST

Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

This short summer school episode is a hack from me.  This is one thing that has become a game changer for me in my business (and life).

We are all about productivity, order in your biz and life today.  You know me, I'm all about getting it done, so don't procrastinate, listen to this episode.

Let me know if what you do to "get stuff done", do you eat the frog, do you 5-4-3-2-1 it.  What do you do.

The doors to SQ quarterly are now closed.  If you didn't get to join you can join the waitlist.

Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Does being a salon owner make you feel dead inside?

In today’s episode, I’m getting real about why so many salon owners feel burnt out and why it doesn't have to be that way. Owning a salon should be empowering, not a drain on your energy or just a way to get “free rent”.

It’s time to reshape how you think about your salon’s profitability and, most importantly, how you value your own time and leadership.

Most salon owners I talk to aren’t paying themselves properly—if at all. They’re working endless hours, managing staff, dealing with product costs, and handling every tiny detail, often for little more than the privilege of being called an "owner". This needs to change. I share insights on how to reframe your compensation, the importance of systems, and why you need to get out of your own way to let your business grow and thrive.

Being a salon owner means wearing a lot of hats, but it doesn't mean you should sacrifice your mental health and happiness in the process. You need to have boundaries, empower your team, and focus on cultivating a culture that lets everyone shine—without micromanaging every detail. A great salon thrives when everyone, including you, has the opportunity to grow.

If you’re ready to stop simply getting by and start making your salon a source of pride and profit, tune in to this episode.

Also check out my Supported Salon Owner program—designed to help you build a business that works for you, not the other way around.

It’s time to value yourself and your business as much as you value your clients and your team.

Check out 100 days of salon systems

Planning is more then just putting big dreams down on a piece of paper.

Did you know that when I started out I had a highly successful business - but I was so unhappy in that business.  That is when the DREAM TEN philosophy was born.

When we are creating plans in our business we need to have "will this make me happy" always in mind.

This short summer school episode is ground zero for planning, it will allow you to get those creative planning juices flowing.  Enjoy!

Oh and don't miss my Mid Year Planning Review Workshop - CLICK HERE 

SALON QUARTERLY is open again for the next quarter - to sign up check out this link https://www.lexilomax.com/salonquarterly

Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.le

Are you ready?  Are you confident?

What I want for you is to confidently dance into q4 knowing that you have planned for it, knowing what is working, knowing what will drive your profits.

How do you do this?  Well simple, get q3 to do the heavy work, get planning, get ready.  There is no point in waiting until October / November to start getting those ducks in a row, it's too late.

You need to lay the foundations for q4 now, you need to identify what you want the future of your business to be and then go crush it.  In this episode, I am getting all fired up about planning, I give you a few tips that will allow q3 to do that heavy lifting so that q4 is less stress CRAZY profitable.

Also, I have a Mid Year Review & Planning LIVE Workshop on 11th July.  If you are already in Salon Quarterly then you are all set, but if you aren't yet, click on the link below and get in there.

I want you and your business to soar, don't miss it.

SALON QUARTERLY is open again for the next quarter - to sign up CLICK HERE

Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

What are your content pillars?  

Do you know how to identify them?

** Before we hop into the episode - the doors to Salon Quarterly ARE OPEN, click on the links down below to sign up **

Now back to your pillars, let me tell you that if you don't have this figured out and don't understand what the hell your content pillars are, then your marketing isn't going to work, all your parts are not going to be in alignment.  In this episode, I cover off some big questions that I hear you asking or that we speak about in Salon Quarterly.  Get a pen a paper (not if you're driving), but I would recommend getting your ideas from this episode down on paper.  Come up with 3 - 5 content pillars and then build out your strategy.  Enjoy!

This episode follows onto our episode last week about what your branding needs to communicate (Ep 41), if you didn't listen to that episode listen in.

SALON QUARTERLY is open again for the next quarter - to sign up check out this link https://www.lexilomax.com/salonquarterly

Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Branding is more than just colors!

So I get asked so much in the DM's about branding, what it's all about and how to create a visual brand that connects with your target clients/customers/your gal.  So let me tell you, this doesn't have to be as difficult as we make it out to be.  In this episode, I give you simple tips to get you going, to point you in the right direction and to give you clarity about what your visual branding should be and what it needs to be saying to YOUR GAL.  I break it all down, so listen in and enjoy!

****SALON QUARTERLY is open again for the next quarter, you have two options you can sign up for the next quarter or you can sign up for the next 12 months - this is an amazing group with some amazing results.  DM me if you have any questions.****

Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Are you selling your retail?  Do you understand your customer?

Sales psychology is real!  I get it, because I am a great shopper.  In this episode I want to explain that if we do not stock retail that sells to our gal, then our stock is not going to sell! Simple!

You need to understand who your gal is!

You need to ensure that your retail supports the relationship between you and your gal between appointments.

Check this episode out, its jam packed and QUICK!

Also, check out my summer sale bundle - link in my bio

Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Are you ready to take extended leave?  Are you comfortable taking extended leave?  Or even taking any leave away from your business?

So many business owners, me included once upon a time, didn't feel like they were "able" to take a vacation!  It's crazy to think about it.  But to understand the reasons why you believe you are unable to be away from your business, you need to drill down to find out what the issues actually are.

It could be that you are the main earner, you are a one man band/one women band so everything is reliant on you, maybe it's that you feel your business wouldn't be able to carry on without you there, or maybe you just don't currently have the right systems in place to allow yourself this time.

Well if you fall into any of those categories listen in to this episode where I give you some amazing tips on how to overcome those issues.  Remember you are the commander of your own ship, you make these decisions because you MUST be treating your business like a business.

Enjoy!

Oh and don't forget there are just a couple of seats left in the next round of our amazing Mastermind - so drop me a DM if you want to learn more.

Enjoy today’s episode and make sure to let me know over on IG.

Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

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LIFE UPDATE ALERT

As you all know by now, podcast people are my people.  So I wanted to catch you all up to speed on what's been going on, as there has been a dang lot.  So, listen in if you are up for that. If you're not really feeling it, if the topic of birth and babies isn't for you right now, that's ok too, it’s not for everybody.  You could listen back to some older episodes.

But there is a little information at the end of this episode that I don't want you to miss, so if this episode isn't for you, skip forward to the 24 minute mark, there is some news for you there

Enjoy today’s episode and make sure to let me know over on IG.  Or DM if you are interested and coming to join me!

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Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Why don't they buy from me?

This is a question that I hear a lot from the gals in my salon and within my coaching students.

Every day in salons across the country, clients are buying products elsewhere, when they could buy from us.  Why are they going to Amazon or Target or wherever it is??  It’s frustrating right?

But there is a simple solution.  In this episode, I will tell you what to do to increase your retail sales.  There are a few really important but simple tactics that you can put in place today to bring up those numbers.  Simple changes like telling your clients to buy from you or having scripted policies for sales in your business.

Don't forget our 17 - 22 touch points to make a sale, and using our 3 part promo system.  Listen in if retail is a struggle for you and your salon. I also have an amazing program - Profit Project Retail Edition - click here to check that out.

Enjoy today’s episode and make sure to let me know over on IG if you put any of these tactics in place in your business and how you get on.

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Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

We all need days in our business where we can sit with a clear head and plan, strategize and get organised. I call these days my "LEXI DAY'S", you can call them your “CEO Day” or your "INSERT YOUR NAME day".  The name doesn't really matter but the intention for the day is what will get you the results.  

These days make a huge different to my mindset as a business owner and to my output. In this episode, I walk you through what happens on my Lexi day's, before, during and after. Also, some hints and tips on how to make the most of this day. I also will tell you a few things that I have found don’t serve me well on these days. Give yourself the time for your business to listen to this episode, and put your CEO Day into your schedule today, even if it is 3 months away, it doesn’t matter, get it in the diary. This day is then non-negotiable. Enjoy!

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Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

What does your client really need from you? This is such an interesting conversation for all beauty professionals. We need to realise that what our clients need from us is so much more than just their beauty service.

We need to show up for our clients consistently. We need to be there for them with epic advice and we need to share our knowledge with them. I know some of us think "oh I don't know that much about X or Y subject", but let me tell you, you do, and you know more than your client about products they should use, or hair trends etc.

In this episode I will cover off a few ways that I know your client needs you to show up for them. Enjoy!

DM me and let me know what you think of this episode and if you can leave me a review on whatever platform you choose to listen in on, and don’t forget to share the show with your friends in the industry.

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Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

I’m launching something major—100 days of salon systems for free on YouTube! These bite-sized, actionable videos will help you refine your salon business and make the rest of the year incredibly productive. I’ll also share some strategies for handling those tough hiring and firing decisions—without the stress. If you’ve been feeling the need to make changes in your team or operations, this episode is for you!

Check out 100 days of salon systems here

Wondering how to set your salon up for a successful Q4? I’ll give you some key insights on prepping your business for the holidays, avoiding common mistakes, and ensuring a smooth transition into the new year. Plus, I’ve got a few surprises up my sleeve, so don’t miss out on this episode!

Whether you’re ready to revamp your salon systems or need advice on handling difficult team changes, you’ll get valuable takeaways that can be implemented right away. Trust me, you won’t want to miss the tips I’m dropping to help you grow and scale your business like a pro.

Make sure to tune in, and don’t forget to check out my 100 days of salon systems on YouTube—it’s all starting today!

books books books

Business books and non-business books really help me to expand my mind, help with changes in your business and in your personal life.  In this episode I am giving you my absolutely fav's.  Some of these books have changed how I view things, changed my approach to business.  They have been monumental for me.

Book like:

The Big Leap by Gay Hendricks

Principles by Ray Dalio

Everything Is Figureoutable by Marie Forleo

Present over Perfect by Shauna Niequist

To name but a few.  Enjoy this episode, I will have the full list of recommendations over on my website so check out the show notes there - CLICK HERE 

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Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

I have a brand new moving meditation for you. This meditation focuses on your business. All of the quotes and mantras or inspirational moments are directed towards things in your business.

We oftentimes need to get our feet on the ground in our life and for our emotional wellbeing or mental health. We need to sit still and have a minute.

If you have never done a moving meditation before, just move around and listen in, or sit down and listen, it's your decision, whatever you are comfortable with. Just listen with an open mind.

This is positive, uplifting, and directed towards your business. So, enjoy and have a listen.

Make sure you DM me on Instagram @lomax.lexi and let me know what you thought about this meditation and if you enjoyed it and would like to hear more.

Beauty Biz BFF is coming soon - JOIN THE WAITLIST so you don't miss this.

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Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

What is holding you back from the success you want and deserve?

What are you telling yourself every day that is standing in your way?

We have spoken in the last few episodes about being in the GOOP, not having confidence in yourself and your business. Today, we are continuing that trend and we are speaking about the fact that the fears of failure is holding you back. Being comfortable in your business is good, but does it serve you? Does being comfortable in your business or staying in your lane, move that needle forward to achieve the life by design that you want? The answer is NO.

In this episode, I talk about letting go of the fear that is holding you back.  Always remember, success is not available without failure, and when we fail we fail forward.

Book recommendation (this book changed my life) The Big Leap by Gay Hendricks

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Send me a DM if you have any questions on this episode

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi