Professional Services Growth and Marketing – Détails, épisodes et analyse

Welcome to Professional Services Growth and Marketing, the podcast that dives deep into the strategies and success stories driving the growth of professional service firms. If you're an entrepreneur, leader, or professional in the realms of law, accounting, architecture, medicine, and more, this podcast is your essential resource for insights, inspiration, and actionable advice.

Hosted by Emerald City Productions team members, a seasoned expert marketing agency in the field of professional services marketing, this podcast is a treasure trove of wisdom extracted from the frontlines of industry growth. From small boutique firms to established giants, we bring you real-life tales of how businesses like yours have overcome challenges, harnessed opportunities, and transformed their visions into remarkable success stories.

Explore the Emerald City Productions website to learn more about the expertise and experience that fuels our podcast. Our episodes feature captivating conversations with thought leaders, innovators, and practitioners who share their journeys to prominence. Discover the tried-and-true strategies they employed to build strong client relationships, enhance their brand presence, and navigate the evolving landscape of professional services.

In each episode, you'll gain access to:
Inspirational Narratives: Hear firsthand accounts from professionals who turned their firms into thriving enterprises. Their experiences offer a roadmap for your own journey to growth.
Strategic Insights: Uncover the latest marketing techniques, digital strategies, and business development tactics tailored specifically for professional service providers.
Client-Centric Approach: Learn how to prioritize client needs, build trust, and deliver exceptional value, all while differentiating your firm in a competitive market.
Industry Trends: Stay ahead of the curve with discussions on emerging trends, regulatory changes, and technological innovations impacting professional services.
Practical Tips: Walk away from each episode with actionable tips you can implement immediately to fuel your firm's growth.

Whether you're a seasoned industry veteran or just starting out, Professional Services Growth and Marketing is your go-to resource for transforming your professional service firm into a thriving, client-focused powerhouse. Subscribe now to join us on this exciting journey of learning, growth, and success.

Visit emeraldcitypro.com for more insights, resources, and to stay updated on the latest episodes. Remember, your success story starts here!

Tom Schwab is known as the father of Podcast Interview Marketing. Beyond just

podcast guesting, he saw in 2013 how targeted podcast interviews could drive

an inbound marketing machine. He has appeared on over 1,500 interviews and

his company, Interview Valet, has served over one thousand leading brands,

consultant, and non-fiction authors on over fifty thousand interviews since 2015.

Tom is an author, speaker, and teacher. His book Podcast Guest Profits: How

to grow your business with a targeted interview strategy has been called the

bible of podcast guesting. He has presented at INBOUND, Harvard, the American

Marketing Association , PodFest, and Podcast Movement about using podcast

guesting as a marketing channel.

Trained as an engineer, he graduated from the United States Naval Academy

(Annapolis) and ran nuclear power plants on aircraft carriers. This systems

approach has allowed him to create, refine, execute, scale, and teach a new

marketing channel that is rapidly growing in acceptance and impact.

Since 2017, each year Tom has shared the findings from his database on The

State of Podcast Guesting.

https://interviewvalet.com/danny

***

Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97

Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj

***

Roadmap: https://dannyozment.com/roadmap

Questions? https://www.speakpipe.com/podcaststrategies

or email me at danny@emeraldcitypro.com

***

Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get...

• Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything!
• Access to me, my team, and a group of experienced podcasters through a private Slack channel​
• Monthly Q&A calls with me and the other Podcaster Pod members.
• Quarterly Expert Calls​
• Access to me and my network –– meaning I will introduce you to other influencers and people who can help you where it makes sense.​

Consider joining my new membership site for $47/month. Go to https://dannyozment.com/pod

Use code JOINPODPOD to get a 1-month free trial.

***
Are you building an email list for your business or personal brand? If so, then you need ConvertKit. I use ConvertKit for my list and so do most of our clients.

For $29/month, ConvertKit's Creator Plan

• manages up to 1,000 subscribers
• Provides unlimited landing pages & forms
• Sends email broadcasts
• Provides the ability to Sell digital products & subscriptions
• Has super fast Email support
• AND MOST IMPORTANTLY...
• Gives you Free migration from another tool
  AND Automated funnels & sequences

Get a free 14-day trial of the Creator Plan by visiting https://dannyozment.com/convertkit

***

Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients.

For $25/month, WPX's Business Plan gives you

• Hosting for 5 Websites
• 10 GB Storage
• 100 GB Bandwidth
• Free SSL certificates
• The WPX Cloud Content Delivery Network
• They average around 30 second support response time 24/7/365 around the world
• Provide free unlimited site migration from any host to WPX, usually completed within 24 hours
• And they are fast because they never overload servers with hosting accounts, unlike so-called 'cheap' hosting which crumbles under any traffic load

Sign up for the WPX Business Plan by visiting https://dannyozment.com/wpx

***

My Recommended Resources - https://dannyozment.com/resources

Umm, err, uhhh, like, ya know, just, sorta, right? Filler words can be bad things and good things when it comes to podcast editing. In this episode, I share some thoughts on filler words that you may not have considered including some research that covers understanding, gender factors, and more.

Resources:

https://psycnet.apa.org/record/2022-82550-001

https://www.researchgate.net/publication/275005568_Um_Who_Like_Says_You_Know_Filler_Word_Use_as_a_Function_of_Age_Gender_and_Personality

https://www.forbes.com/sites/womensmedia/2017/01/03/gal-interrupted-why-men-interrupt-women-and-how-to-avert-this-in-the-workplace/?sh=6fe09bcb17c3

https://schwa.byu.edu/files/2014/12/F2014-Robbins.pdf

***

Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97

Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj

***

Roadmap: https://dannyozment.com/roadmap

Questions? https://www.speakpipe.com/podcaststrategies

or email me at danny@emeraldcitypro.com

***

Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get...

• Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything!
• Access to me, my team, and a group of experienced podcasters through a private Slack channel​
• Monthly Q&A calls with me and the other Podcaster Pod members.
• Quarterly Expert Calls​
• Access to me and my network –– meaning I will introduce you to other influencers and people who can help you where it makes sense.​

Consider joining my new membership site for $47/month. Go to https://dannyozment.com/pod

Use code JOINPODPOD to get a 1-month free trial.

***
Are you building an email list for your business or personal brand? If so, then you need ConvertKit. I use ConvertKit for my list and so do most of our clients.

For $29/month, ConvertKit's Creator Plan

• manages up to 1,000 subscribers
• Provides unlimited landing pages & forms
• Sends email broadcasts
• Provides the ability to Sell digital products & subscriptions
• Has super fast Email support
• AND MOST IMPORTANTLY...
• Gives you Free migration from another tool
  AND Automated funnels & sequences

Get a free 14-day trial of the Creator Plan by visiting https://dannyozment.com/convertkit

***

Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients.

For $25/month, WPX's Business Plan gives you

• Hosting for 5 Websites
• 10 GB Storage
• 100 GB Bandwidth
• Free SSL certificates
• The WPX Cloud Content Delivery Network
• They average around 30 second support response time 24/7/365 around the world
• Provide free unlimited site migration from any host to WPX, usually completed within 24 hours
• And they are fast because they never overload servers with hosting accounts, unlike so-called 'cheap' hosting which crumbles under any traffic load

Sign up for the WPX Business Plan by visiting https://dannyozment.com/wpx

***

My Recommended Resources - https://dannyozment.com/resources

This week on the podcast, I'm sharing an interview I did on the podcast Let's Fix Work with Laurie Ruettimann. If you are wondering what podcasting has to do with work, well, I often get asked questions about enterprise podcasting. Questions like, "How do we do this in our organization?" "How do we have a podcast where the CEO talks to the employees, but we keep it confidential?" Or, "How do we have a podcast for the marketing department to let other departments within the organization know the cool things that we're working on?" 

In this interview we talk about individual and enterprise podcast strategies that work. So if you're interested in employee communications, if you want to help people communicate more effectively, if you want to foster creativity, collaboration, and transparency, I think podcasting might be a solution for you. 

Key Takeaways from the episode

Edison Research

Pantsuit Politics Podcast

Lance Armstrong's THEMOVE Podcast

Lance Armstrong's The Forward Podcast

Discovery call with Danny

Connect with Laurie:

Laurie on Instagram

Read more from Laurie

Work with Laurie

Connect with Danny:

Danny Ozment's Podcast Strategies and Website

Emerald City Productions

Danny on LinkedIn

Danny on Instagram

I'm looking forward to bringing this episode to you because you're going to meet one of my clients Amber De La Garza. Amber gives you the straight talk on what it takes to be productive and grow your business. When listening in on my conversation with her, you will discover strategies to save time and money while podcasting, the holy grail of growing a business, a surefire way to maximize your SEO, our podcasting process and so much more.

Resources from this episode:

Connect with Amber - https://amberdelagarza.com/podcast/

Borrow my brain - https://dannyozment.com/coachingsession 

This is a special episode with one of my clients, Ernie Svenson. We had a great discussion recently about how lawyers can use podcasts.

Podcasting is not as hard as most people think. After having done his podcast for over a year, Ernie was ready to share some "behind the scenes" observations. The main takeaway is that you can create a podcast more easily than you'd imagine.

And the impact that a podcast will have on your marketing efforts are huge. The ROI of podcasting surpasses every other form of marketing or advertising. Listen to my interview with Ernie Svenson and find out how.

Resources from this episode:

Connect with Ernie - https://ernietheattorney.net/

Borrow my brain - https://dannyozment.com/coachingsession 

Podcast hosts and listeners, guess what? You've been naked together! No seriously, you probably have! I listen to podcasts in the shower and in the bathroom in the morning while I get ready for the day ahead.  I bet you do too.

Did you know that the average podcast listener invests around 5-hours and seven minutes per week listening to their favorite shows? They listen at home, in their car, while they are walking, at work, or even at the gym.

You, as the podcast host are in your listeners ears in so many different locations. Oh yeah, and guess what else? That's a lot longer than someone who produces video. They can hear your actual voice (unlike in some blog or book they decided to read) and a podcast allows you to show a very real, authentic, and vulnerable version of yourself. You can share your stories. You can tell your potential client who you really are and make a connection.

In this episode, I share:

• How spending intimate time with your podcast listeners is an important way to build a connection
• Just how powerful podcasting can be to building your community
• How one successful podcast host converts podcasts subscribers from listeners to engaged users, warm leads, and eventually customers

Links mentioned in this episode:
UntameYourself.com
BizWomenRock.com

Connect with Danny:

LinkedIn: https://www.linkedin.com/in/dannyozment/ 

Instagram: https://www.instagram.com/dannyozment/ 

Discovery call: https://dannyozment.com/call 

Borrow my brain: https://dannyozment.com/coachingsession 

Unfortunately, a lot of people spend a lot of money to attend conferences and often walk away without taking action on any of the great stuff they learned. This bums me out. I recently saw some great suggestions for note-taking at the Workhuman conference in Nashville and wanted to share them here with you. As Podcast Movement 2019 is here in Orlando next week, this is a perfect time for you to create a note-taking strategy for yourself that will allow you to walk away from the conference and make the ideas stick.

Resources:

Podcast Movement 2019 - https://podcastmovement.com/

4-person intensive - Email me danny@emeraldcitypro.com

Complete Plus Package - https://emeraldcitypro.com/services/#pricing 

In this episode we discuss monetizing your podcast through ads and sponsorships.

I want you to know the truth about how many downloads you'll need before you get significant income from sponsorships.

And I share a strategic way you can get valuable sponsorships even if you only have 500 downloads per month.

***

Want to join my 4-person 90-day intensive?

Who: Entrepreneurs, business owners, podcasters, and side hustlers who are serious about taking the next steps

What: 2-monthly calls (every other week) for 90-days with action items and encouragement in between

When: Beginning in August, on a mutually agreed upon day and time

Where: Zoom and Slack

Why: You are eager to leap forward with your business

How: The cost is $297 per month with a 90-day commitment ($891 total)

I'm actively coaching individual entrepreneurs and other groups, so I know I can help you, but you have to be willing to show up and do the work.

My next 4-Person Intensive starts in August.

Will you join me? 

Email me at danny@emeraldcitypro.com and let me know.

In this episode we discuss referral marketing. Most businesses get 80% of their clients from some form or referral marketing. I'm going to share with you how you can use your podcast as part of your referral marketing strategy.

***

Want to join my 4-person 90-day intensive?

Who: Entrepreneurs, business owners, podcasters, and side hustlers who are serious about taking the next steps

What: 2-monthly calls (every other week) for 90-days with action items and encouragement in between

When: Beginning in August, on a mutually agreed upon day and time

Where: Zoom and Slack

Why: You are eager to leap forward with your business

How: The cost is $297 per month with a 90-day commitment ($891 total)

I'm actively coaching individual entrepreneurs and other groups, so I know I can help you, but you have to be willing to show up and do the work.

My next 4-Person Intensive starts in August.

Will you join me? 

Email me at danny@emeraldcitypro.com and let me know.