How to Gain Referrals and Help Clients Optimize Hormones
Wednesday, October 16, 2024 • Duration 17:48
If you want to gain referrals from doctors working with your demographic whether for HRT or using a GLP-1 drug, learn how to show what you do. It’s not your certifications or your website. It’s the art of communicating what you do and how you do it by demonstrating or by testimonials that will win you referrals.
My Guest:
Emily Sadri is a Board Certified Women’s Health Nurse Practitioner, Certified Nurse Midwife, and the founder of Aurelia Health, a modern telemedicine practice for women over 35. Aurelia Health provides comprehensive hormone replacement therapy and weight loss support with long visits and un-rushed care.
Emily is passionate about making complex hormonal topics accessible and believes that great health starts with happy hormones and a balanced stress response.
Questions We Answer in this Episode:
How can you, within your scope of practice, support the female clients you’re working with in midlife? [00:08:58]
What is attractive about a health and fitness professional for a provider so that you can be that? [00:11:57]
What coaches do you refer to? [00:13:24]
What is Emily’s tip for success in working with this demographic? [00:13:50]
There you have it. This is a blue ocean waiting for you. Few coaches and trainers do this outreach to the medical community well. This is not an email campaign. This is getting to know one doctor at a time and letting them know you and what you do. You heard it here! To gain referrals you also may want to consider referring clients to others.
Connect with Emily and The Perimenopause Revolution Summit:
You can use words for a competitive edge no matter what level of experience you have. In this world of seconds-long attention span and how do you come up with the words that attract the right audience? Those that would love to learn and follow your guidance?
My Guest:
Sam Horn is the CEO of the Intrigue Agency. Her 3 TEDx talks and 10 books have been featured in New York Times and presented to Oracle, Intel, Accenture, and NASA. As the former Executive Director of the world-renowned Maui Writers Conference and one of LinkedIn Learning's most popular communication instructors, she helps people craft one-of-a-kind books, talks, and careers that scale their income and impact - for good.
Questions we answer in this episode:
How do you come up with content that matters? [00:08:09]
Why would people love to follow you (and they would!)? [00:16:59]
Where do “good ideas” come from? [00:13:07]
Notes from Sam Horn:
Where do you go that people want to go? [00:17:28]
Who do you meet that people would like to meet? [00:17:53] What is one piece of advice? [00:18:10]
What have you learned that people would like to learn? [00:18:20]
Do you use of words for a competitive edge right now? I encourage you to think about how much intrigue you yourself stir when you’re in conversation with someone. You are not boring! It is not uncommon though for us to give a quick answer because we aren’t used to the spotlight and it’s not even that we assume someone knows what we do, we just haven’t flexed this muscle of being the one talking and we aren’t going to be comfortable with it right away if that’s the case.
I’ve observed trainers from college coursework, to internships to first jobs to 40 year colleagues. There are varying degrees of confidence. But notice a long time coach? He or she doesn’t mutter, doesn’t care who else hears it, they want that message loud and clear.
Former Journalist Tips to Create Content to Reach Over 50 Clients
Wednesday, April 17, 2024 • Duration 50:13
“I wasn’t marketed to anymore.”
My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail.
If you want to reach over 50 clients, you have to know what to say and what not to say. Jay Croft creates original content for trainers, gyms and studios. Everywhere you write, speak, or create video, you are a copywriter. I rounded up a professional writer to help you with content to reach over 50 clients.
Be sure you stay til the end for some help on how you can use AI to generate content to reach over 50 clients better, faster and create a relationship.
My Guest:
Jay Croft created Prime Fit Content to help gym owners reach more people over 50 after 30 years in mass media and corporate communications. A veteran writer, editor, and content creator, Jay creates premium, original material best used in email newsletters, social media, and blogs. He also consults with businesses about this vast, underserved segment and how best to communicate with them effectively.
Questions We Answer in This Episode:
What is your background and how & why you got into this?
What are some of the challenges trainers online or off have in communicating with the over-50 market?
What are a few key pieces of advice in improving your game on this?
Why isn't the fitness industry doing more to help people over 50?
What role can content and communications play?
What works and what doesn't?
Connect with Jay:
https://primefitcontent.com
5-Tip Health Coaches Marketing Formula for Quick Social Media Wins
Wednesday, March 1, 2023 • Duration 20:17
This 5-tip list is NOT elaborate. It IS the health coaches marketing formula you can count on. It’s easier and it’s lighter. Months ago I shared this within our Flipping50 Menopause Fitness Specialist support group.
It’s still a bit of a struggle for coaches who don’t have:
A clear message
That solves a customer-identified problem
That the customer is actively seeking an answer to
Sometimes it just takes a flip of content.
For instance… if no one knows they need magnesium… and you’re not a pharmacist or doctor, telling benefits of magnesium is generally not going to be a hugely popular post.
If magnesium supports sleep, constipation, and 400 other enzyme actions in the body… like metabolism the better lead might be “How magnesium supports menopause issues.”
Or
How to sleep without medication.
How to poop without laxatives.
And how to boost metabolism without tons of exercise.
So… while this 5-tip health coach marketing formula for social media will help … you have to get beyond #1 in order for them to work.
#1 A perfectly crafted message that solves a problem your customer has
Non-salesy
What problem does it solve?
How high a priority is it for your dream customer?
#2 Good sound and clear visuals
Good sound is a must if you’re narrating. Closed caption is also important since most have sound off by default.
A casual pic on your iphone is perfect for stories. It may not be on your post.
Over produced Canva-obvious graphics that look like a business are not the solution, though.
What Is Exercise Endocrinology [For Personal Trainers and Health Coaches]
Saturday, February 11, 2023 • Duration 29:23
Let’s tackle this impressive-sounding term and science so your exercise prescriptions are on point!
Your Health Coaching certification and your Group Fitness training don’t cover it. Your personal training certification doesn’t.
The “minimum viable information a fitness or health professional needs to enter the field” is not enough for your support of women. Let alone women in menopause, the most significant disruptive period of her life (pun intended).
So this episode aims to give you the insights about what it is and how and why it’s important.
Responses in groups range from, “every woman is different” to “something is better than nothing” and these comments come from both our consumer members and our health and fitness professionals.
This information provided exclusively on the She Means Fitness Business podcast is intended for health and fitness professionals to grow their business by enhancing awareness of strategies for coaching midlife women, marketing to midlife women who are looking for support, and for coaching midlife women in a way that helps them most, and helps you grow a thriving business - as a midlife women - given most of our audience though not all are themselves midlifers.
The second step we offer helps women go from earning a sporadic income to increasing their monthly income by at least $5000 a month so that they can make a reasonable living. Once someone goes through 90 days of coaching and training to reach that, there’s a level of sustainability and the focus becomes scaling. Some trainers and health coaches may feel this is “success.” Most however, if they’re honest truly want a greater impact and influence and freedom in finances and time for themselves. That’s really phase 3.
You may be wondering, what’s step 1? That is the Flipping50 Menopause Fitness Specialist. If you’re not already well-versed in exercise endocrinology, this is the way to make sure you have answers when midlife clients have questions. You know what’s possible and within your scope and how to support and receive support from other allied health professionals.
Here I’ll discuss exercise endocrinology basics:
4 Common Fitness Recommendations I Wish Would Go Away
Wednesday, February 8, 2023 • Duration 18:31
Making fitness recommendations on social media or your “newsletter”? Are you meeting with clients and giving them some tips on how to improve their health?
For fitness and health coaches working with individuals, it’s time we do them justice! These fitness recommendations need a tune up.
First, let’s acknowledge this: there are all kinds of health coaches. Some are board-certified functional health coaches that have a significant depth of study, knowledge, understanding what questions to ask and what answers reveal.
Then there are health coaches that are certified by organizations that have required little more than reading a text or viewing training videos online, taking a test when ready and receiving a passing grade of 75% or more. (I always wonder about that 25% of comprehension, don’t you?)
Then, there are health coaches that have adopted the title without diving into training of health coaching, how to answer questions. They may also be giving advice as a fitness or nutrition professional, and not actually coaching. There’s a distinction between the two. For more information on a CEU course coming up, stay tuned at fitnessmarketingmastery.com. As a part of the Flipping50® Menopause Fitness Specialist course for alumni and for CEU course alone, or as a part of renewing I’m providing a 2-hour training on coaching midlife women.
I’ll let you know when we open again, and when the course is available to take. No obligation, we’ll just send the details!
OK, let’s dive into those recommendations and why so you have a much better understanding!
Common Fitness Recommendations that need to die!
Healthy Snacks
Not all clients should snack. A percent of women over 40 are definitely dealing with some blood sugar issues or adrenal stress. However, many more women actually need to fast between meals so their liver can function optimally and they can begin to burn fat. Snacks keep someone using what goes in now. So the need for snacking is a clue. And yes, for those women who do experience shakes, or nausea or dizziness, they need to deal with that now. However, that’s a sign you need to get to the underlying cause of it.
5 Hacks to Reduce Fitness Marketing Time Without Losing Traction
Wednesday, February 1, 2023 • Duration 30:49
How would you like to reduce fitness marketing time and still continue to attract ideal clients? Yes, please, right!?
Even better, is the idea that you can potentially get better results. You’ll hear why in this episode.
Cranking out content every week takes time. I’m going to start with 5 mistakes I have made, and not going to lie, I can still default to these mistakes if I’m not careful!
However, I want to say this, having to create content for two-arms of my business, our Flipping50® community and our Fitness Health Coaches and Trainers - has been the biggest eye-opening experience of my life.
You can create MORE all day. And I'll tell you, I am prolific. It’s my superpower. I’m joking! It’s my safe place. I love to create. So naturally this is where I’ll bury myself on a Sunday morning. Not because I’m behind or don’t have a book or a walk or something better to do, I truly love it. But content creation - whether packages and services, or blogs and podcasts - that are not marketed… don’t help you or I.
How bizarre is that? I just said that creating marketing copy that you don’t market doesn’t work. What I mean is the only way you can reduce fitness marketing time - and want to - is if you are getting the content you do create out there. You never want to create a podcast … post about it once, and never again talk about it!!!
5 Ways to Reduce Fitness Marketing Time
Script your videos. Don’t just turn on the camera and riff. At least not until you have an established audience and you go live and have people there who will ask questions.
When you start scripting… you may realize as I do, I don’t have one video, I have 5. I have 5 short videos that I can drip out this next 2-3 weeks and stay congruent with the topic that is in alignment with whatever we’re promoting.
Batch record.
This is easy, when you do #1. Maybe it’s not batch record. Maybe it’s creating 12 photos of you with different expressions or using professionally done images in new ways. Maybe it’s finding the images you want to use or the graphics you’re going to use in Canva.com
The Difference Between Coaching and Advising
Saturday, January 14, 2023 • Duration 15:58
What’s the difference between coaching and advising a client? Are you using the title coach but a little unsure of what that means?
You’re not alone.
There are thousands more coaches of all kinds: health coaches, business coaches, life coaches, wellness coaches, divorce coaches, career coaches, and many wear the hat of an expert in their field too.
So, whether you are or you’re not a personal trainer, this is for you.
Coaching has great value.
Yet, when you’re playing the role of cheerleader or you’re giving expert advice you’re not actually coaching.
This episode explores when coaching is valuable and when you want to advise, if you do have the knowledge.
Coaches:
Support
Ask questions
Improve accountability
Encourage autonomy
Encourage self-examination
Ask for realistic goals
Trainers:
Provide assessments
Give recommendations for actions
Set realistic goals
Give answers
Evaluate performance
Determine next steps
When clients don’t know what to do in order to achieve results, trainers determine the actions that make the most sense for them.
When clients know what to do but aren’t doing it, coaches help discover why that is true.
To be an effective leader in programs, you may be both.
First, you’re trying to determine the exercise plan based on a scientific combination of current status, health and activity history, hormones, goals, and limitations. That’s training using exercise science to create an exercise prescription.
This is Where Your Next Clients Come From
Wednesday, January 11, 2023 • Duration 20:22
Wondering where your clients come from? You’ve got the cert, the degree, the lululemons and still not many clients filling your schedule or revenue filling your bank?
When you’re ready for Facebook Ads, this is your episode.
Small budget?
Start your Facebook ads by creating a leads campaign.
The Basics
To Begin Using Facebook ads:
You need a personal profile
To Create a business page
From your business page you create a Facebook business manager.
This is where all of your ads are created.
Leads help you create an email list. This email list is where you’ll begin creating sales.
Selling directly to a cold audience is expensive and the results are dismal. That means just deciding you have a program starting and you want to advertise is about 2 months too late. You ideally have started 2 or more months ago sending traffic to a lead generator that was free and you’ve been nurturing those new subscribers ever since. Now they’re warm leads who want the next step.
Start by giving something that will lead to a sale later.
The shorter that path to a sale the better.
At some point though, you’ll want to increase your traffic to an opt in that you know your ideal customer wants.
The higher the conversion rate for you the better. Ideally you know that from looking at your Google Analytics. From it you can see how many land on your opt in page in a given date range. Then you can see how many land on your thank you page in a given date range. From the two you know your conversion rate, right?
You want to be sure that you share the freebie to social, any existing email list and get as much traffic as possible
Top 10 BEST Health Coaching Business Podcasts of 2022
Sunday, January 1, 2023 • Duration 17:27
In this best health coaching business podcasts year-end countdown episode, I give you what you voted based on downloads as the best of 2022. This year clearly it was tips and tricks to market to train your menopause fitness clients, and featured 3 expert interviews.
In Letterman style countdown here it is. All the episode links will be included in the show notes so you can catch up on any you missed.
#10 Fitness Trainer Opportunities Right Now
You can see fitness trainer opportunities or you can see obstacles with gyms at low capacity and so many virtual programs. How would you like to sit down with an expert at getting seen and heard when it’s not easy? Guest JJ Virgin brings her years of expertise to this episode.
That’s just what you’ll find in this episode full of health coach and fitness trainer opportunities.
There are better fitness marketing tools than a newsletter. There are better fitness marketing tools than Tic Tok if you don’t have a back end that makes sense and attracts new subscribers.
Are you inviting people to your email newsletter? That one died in the early 2000s. This episode will bring you into the future with better ways to let the world know about you.
Behavior change is hard. And if you know that all too well, say you’ve seen your detailed exercise prescription fall by the wayside and clients fall off the bandwagon, then this episode may give you some insight into why.
Mike Kelly is my guest on this episode and as an expert in exercise psychology since 1989, his topic is one that we’ve not made enough progress in since 35 years ago when I entered grad school committed to creating better ways to facilitate behavior change.
Make it much better, much less often. Share it again, react and respond to comments.
#4 Short beats long
When you can use content less than 15 seconds that gives tons of value. Make them want to play it over and over again. If they watch 100% of it, it helps you be seen. If they play it over and over or save it… even better.
#5 Talk, Tag, and Text repeat the SEO
If your text (copy in the post) is unique to the video or the images… you lost an opportunity. You want layers of talking in a video, or words on a video Plus the tags you use Plus the copy you use. Repeat 3x for gold. It’s not this in the post graphic and that in the post message.
3 Reasons and fixes Your Female Fitness Clients Aren’t Getting Results: https://www.fitnessmarketingmastery.com/female-fitness-clients/
3 Fast Ways to Better Results for Female Training Clients: https://www.fitnessmarketingmastery.com/female-training-clients/
7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With: https://www.fitnessmarketingmastery.com/be-a-personal-trainer/
In the Flipping50 Menopause Fitness Specialist, we help clients (and trainers who work with them) identify which protocol will help them. Food, sleep, exercise - all need to be unique if this is the status of clients.
Suggesting healthy snacks without suggesting when and why and who is a disservice to midlife women. It is keeping some fat.
High Protein Meals from inflammatory foods
In 2014 some of the most popular pages on Facebook were those listed as “high protein meals” and now? On instagram it’s “fitness meals.” The following is huge. But the ingredients are often highly inflammatory foods for most midlife women (and others).
Hormonal changes bring gut issues. They show up in skin issues, weight loss resistance, digestive issues, irregularity, inability to reduce fat, inflammation. That points to leaky gut. Leaky gut is an obstacle for weight loss, immune function, disease prevention because not absorbing foods or supplements means there’s a gap between what someone thinks is healthy lifestyle and what’s really happening.
Exercise 1st Thing in the Morning
This will be unpopular. Especially if you do something very Orange Theory and have 4:30am or 5am classes or meet with clients at this time. But there is greater risk of disc issues within an hour of waking. [A podcast with Dr Stuart McGill at Flippingfifty.com or on your favorite podcast platform will help you understand this]. So, are clients up by 3:30 to do your session?
Don’t shoot the messenger. It’s science.
You also may be disrupting sleep, not something midlife women can afford. Working with your hormones on a daily basis - as well as weekly - is so very important.
And I won’t go into this, but end of the day isn’t ideal for intense exercise either. So HIIT at that 5:30pm class isn’t in your client’s best interest.
Surprised? More blogs and podcasts at fitnessmarketingmastery.com support how and why.
And last but not least, this common fitness recommendation is potentially the nemesis of some midlife women.
HIIT Workouts to Burn Fat
A midlife woman already under a high level of perceived stress, and sometimes not perceived is just increasing cortisol. That’s increasing catabolism. That as you know is when muscle breaks down and the body stores fat easier.
The body can not both store and burn fat. Under stress, it will opt for fat storage. Stressed midlife women, or those with too little cortisol, needing a nap after workouts, are burning out… not burning fat.
Sooner or later they will have to stop. Stop exercise. Stop training with you.
HIIT workouts should be the smallest percentage of exercise and movement time a midlife woman does in a week.
HIIT should also be the last thing added and first to go if a woman isn’t feeling amazing! And getting results from her program.
I’m still of the school of thought that posts done in real time do better. At one point, who didn’t use Hootsuite, or some other 3rd party scheduler? Even Facebook or Instagram in advance - though they’re popular - I generally don’t.
What I do is create the content and use Trello.com so that the content is there, I copy it, paste it to the site and I’m done in minutes.
Observe engagement
First because it informs what you do more of, what you stop doing or do less of, but also because this can be done in 15 minute increments every day. It’s THIS… not the post itself but you engaging with the followers who comment that matters!
Think ahead.
The more time you spend regularly before you go into production mode, the more reduction in your actual time creating marketing content you will spend. I do this “think time” while I’m lifting weights or I’m taking a hike. It’s the best place for ideas to come to me!
What’s coming up right now? Superbowl, Valentine’s Day, St Patrick’s Day, Spring Break, March Madness…. What do you want to do with each of those? What are you launching next month, the month after that? What do your clients need to know before they’d realize they need what you’re selling? That content pre-meditated and not “hey, we’re open” is the difference between engaging content and flat feeling like an ad content.
People are on social media to see family and friends. No one wants to feel judged, like they’re in school, or to see an ad in your timeline posts.
A little bonus is this… I’ve found that no longer is 4 posts a day on Facebook an advantage. And the more time I give my reels on Instagram to marinate and be the most recent content, while using stories to stay TOMA, the better they do. So reduce fitness marketing time by posting less.. Could also work for you. Test it.
What about you? Ways you reduce your fitness marketing time?
Concurrently or next you may be trying to consider why past attempts failed or why clients are non-compliant. That’s coaching using questions.
Both skills are necessary for the improvement of fitness.
Where does the line between coaching and advising blur?
Where coaching and advising blur – and where effectiveness begins to wane, is when what is intended to be a coaching call becomes empathetic and without objective.
A coach is definitely a warm person. However, it’s not enough. Are you able to ask questions that help someone see the answers for themselves? A coach allows an individual to have more personal power. When a coach praises or judges and evaluates she robs the client of personal power.
Let me do a check-in with you, respectfully. You may have just felt a little offensive to what I just said. I’d like for you to stay with me. I hope you’ll consider that you’d only take offense if it was something you felt you did.
If you say, good job! I’m proud of you! I’m so glad you did that…
Any of those is evaluative and a judgment. Though they’re praise and you may see that as positive, they indicate an evaluation.
If instead you asked, how do you feel about that? Or I can only guess how good that feels, what’s it like for you? How is that different from what you’d experienced before?
If you’d like more information on how to buff your coaching skills. Not those we associate with cuing and positioning clients, but skills like mirroring and reflecting, stay tuned. I’ve got a Coaching Midlife Women’s workshop coming up later this month you’ll love.
Keep the form filled on Facebook for the lowest cost leads. From your thank you page, which can double as your opt in page you’ll take them to the next step. An automation email will drop them right into your email list where you should have
Broad audience – that means about a million people
All CRMS have a Facebook integration. No matter what Customer Relations Management you use, you’ll find some support for connecting to Facebook. If you’re not technical, and don’t want to do your own ads at all, you DO want to know what’s possible. You need to know what numbers you want and are possible.
Ready for Traffic?
If you don’t have a freebie that converts, creating one is your first order of business.
Share it with your most active and engaged social media channels. Test and establish that your ideal client wants it.
If you’re scared, frustrated, or feeling unrewarded for the hard work you’re doing, listen in. No one has a smooth ride all the way through and Natalie Jill is no different. As you hear her resilience, you may recognize some of the fight in you too.
There’s a place and a need for your fitness brand right now. Here’s how to pivot what you may be doing and turn it into better results.
If you’re a trainer or health coach with all the certs, and education, a desire to serve and to make a living, it doesn’t matter if you can’t find clients and students for your fitness programs. But there’s such an obvious need. So the question isn’t is there demand. It’s where they are, how do you get them (instead of letting them find another option). It’s also getting out of your head the idea that to find clients and students for your fitness programs isn’t the problem. If you believe that there’s too much competition, you’re sunk.
There is room for all of us. This episode will show you how.
You’re half way in this BEST Health Coaching Business Podcasts of 2022 roundup. You’ve got endurance! Do you have the answers to hot flashes, belly fat, weight loss resistance and adrenal fatigue for your clients? Are they suffering from exercise intolerance and how do you know?
For answers to this and more so you can coach your clients… and yourself … the Flipping50® Menopause Fitness Specialist course is designed to give you more than the CECs you need. It’s designed to give you the answers your clients - millions of potential clients are looking for.
If you think there are Instagram secrets that magically will gain you verified status, grow your followers by 10k or… that you even want to do that… this is not your episode!
Oh, and if you’re being asked to invest 1-2K to grow your followers by 10K on the daily, don’t! It’s so tempting right? Even though it's going to ultimately hurt you when you have zero engagement… it sounds like something you can almost justify.
#4 5 Marketing Ideas for Female Fitness Business Owners
In this episode, I share 5 marketing ideas for Female fitness and health business owners. If you’re stuck.. this will help you get unstuck! They’re not rocket science. But as I’m recording this on a Monday morning, I know that this morning maybe more than most can be a pain point for fitness and health coaches. If you aren’t full, if you didn’t have a lot of calls and inquiries, and maybe especially if you tried to work through the weekend (but even if you tried taking time off), it’s tough to feel like you’re doing enough.
So, these 5 marketing ideas have little to do with doing more. They’re really about some things you already have and using them better.
#3 3 Fast Ways to Better Results for Menopause Fitness Clients
If you have a female training client, I can almost guarantee she wants it all, AND is overwhelmed before she starts.
You, dear trainer (or health coach) will be tempted to give them the diet changes, the hydration goals, and the exercise to do all at once. And they will start on Monday and blow it by Wednesday and come back to you next week sheepish, feeling like a failure already.
So don’t! In this episode I show you how to get much faster results with uncommon strategies.
Marketing health is no small task. It’s the biggest part of running a business. Often, a year (or less) into deciding they want to be a health or fitness pro, some of the best pros realize that the training, coaching, and movement they love doesn’t matter or take up the majority of their time. It’s the marketing that does.
Whether it’s email, blogs, or social media posts, the number of content ideas you need is endless. Before I go further, I will say that having a strategy around your content is crucial for it to be successful.
For social media posts? You don’t have to and don’t need original content in each of these places.
Your original content should live at your site. That’s where your content ideas are going to work for you most. The posts you do on social are the next step. If you’re a coach or trainer with longevity, substance, and here for the long haul, those here now gone tomorrow posts are not what you want to invest your time and energy in.
This is your resource for ideas that will help you now and throughout 2023.
There you have it, the BEST Health Coaching Business Podcasts of 2022 from She Means Fitness Business. Stay tuned, 2023 is right around the corner with 20 ways to market your health coaching business, coming up!
Related Shows Based on Content Similarities
Discover shows related to She Means Fitness Business, based on actual content similarities. Explore podcasts with similar topics, themes, and formats, backed by real data.
