Pitched shares the unfiltered stories of our guests as they take center stage and pitch their boldest ideas. Whether they sealed the deal or crashed and burned, our guests bear it all, offering valuable insights into the art of persuasion and resilience in the world of business and everyday life. Tune in for a raw and unscripted journey through the highs, lows, and lessons learned from people who dare to not only dream big but pitch big.
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Endings are also new beginnings; when we begin again, we do so with new insight and knowledge. In this final episode of the Pitched Podcast, we're taking a moment to reflect on the journey we've shared and the invaluable lessons learned along the way. We’ll share insights on why it's essential to recognize when it's time to pivot and repurpose content rather than just creating for the sake of it. Understanding and focusing on what truly matters can lead to growth and success, both personally and professionally.
At some point, you’ll feel the need to pivot and refocus, so pay special attention to how to end what you’re doing on a high note.
Farewell, Pitches
Key ideas from the episode:
When you create content, quality matters more than quantity. "I would rather end on a high note, having created content that I am super proud of, rather than scraping by to ‘just create content.’"
Pivoting and transitioning doesn’t always mean scrapping everything. Sometimes, it just means adjusting what you’re doing to be more valuable and more curated. “I will be releasing a 6-ish episode public podcast that I will point new folks who discover me to." In doing this, the customer journey is enhanced and does a better job meeting the needs of potential clients.
"Podcast guesting is an effective strategy whether or not you host your own podcasts." And do you know what podcast guesting includes? Pitching yourself to other podcast hosts. Know your strengths and play to them.
Efficiency is key in nearly everything, and relevancy is even more important than that, which means you’ve got to stay on top of things and experiment. "We are going to be testing out some new ways to leverage some of the technology that's out there in the podcasting space in that show."
Ending a podcast doesn’t mean abandoning your audience. There are so many ways to stay engaged. “Please connect with me on LinkedIn… Shoot me a connection request with a little note that says, I heard you on the Pitch podcast. I want to stay connected. Secondly, join our newsletter. I send out an email every other week and it always includes some behind-the-scenes podcast guesting support.”
In the world of pitching, whether it's for podcast guest spots or business partnerships, the devil is in the details. It's not just about what you say, but how you say it—and more importantly, how well you understand the person you're pitching to. In today's episode, we're diving into the nitty-gritty of what makes a pitch less than stellar and how you can avoid common pitfalls. From emails that miss the mark to LinkedIn messages that leap too quickly into a sales pitch, we're dissecting real-life examples to show you how to craft pitches that resonate, connect, and ultimately, convert.
This episode highlights several pitches that fell flat, so pay special attention to how to personalize your messages, make them meaningful, and ensure they stand out.
Key ideas from the episode:
"Do we respond and apologize when we have messed up? Yeah, totally. If the response to us is respectful, we will absolutely eat crow and apologize." Angie highlights the importance of taking responsibility for mistakes in pitching and showing respect in the response to maintain professional relationships.
"The quality of pitches that are being sent out is not high. So you have a huge opportunity to be able to stand out against the crowd." You have the advantage of delivering high-quality pitches that stand out from the mediocre ones, increasing the chances of getting noticed and accepted.
The need for pitches to be relevant and aligned with the podcast's audience is emphasized to increase the chances of acceptance. Tailoring pitches to fit the specific interests and needs of the podcast's target audience will increase the likelihood of being considered for a guest spot.
Offering grace when warranted is crucial, as some pitches may show genuine intent and effort to connect, even if they miss the mark. This encourages understanding and empathy towards pitches that may not be perfect, but still demonstrate genuine interest and effort in establishing a connection.
Practical tips on pitching are shared, including the importance of personalization, clear topics, and understanding the podcast's audience. This highlights the key elements of an effective pitch, such as personalizing the message, providing clear and specific topics, and demonstrating an understanding of the podcast's target audience to increase the chances of success.
109. Introducing "Pitched: Real Stories of Pitching Bold Ideas"
Episode 109
Tuesday, October 10, 2023 • Duration 12:43
In the last episode, I talked about how podcast guesting has evolved since I began working in the podcasting space. In this episode, I'm talking about another evolution - the evolution of the Go Pitch Yourself podcast.
When we launched the show in September 2019, we focused on giving you the tools to pitch yourself (the clue's in the title!) for podcast guesting opportunities. However, during the summer hiatus, I realized that Go Pitch Yourself no longer aligns with our company's direction. And as our focus at the Podwize Group has shifted, the time has come to widen the topics we cover here.
Introducing... "Pitched: Real Stories of Pitching Bold Ideas."
It's all about behind-the-scenes conversations, getting into the details of life and business with fascinating people. We're stepping away from generic business owner interviews and diving deep into specific, juicy topics.
All of our past episodes will remain in this feed, but starting October 10th, you'll see new artwork, and be the first to experience our fresh format and focus. We'll continue offering podcast guesting insights through segmented Spotify playlists of past episodes, as well as updates on developments in the podcast guesting space specifically.
Stay tuned wherever you're listening right now, and we'll see you next time for the first episode of Pitched! I can't wait for you to hear where we're going next.
Topics covered include:
How the summer hiatus led me to re-examine what I want to achieve with my business and the podcast
The exciting topics we'll be covering in our new show, Pitched: Real Stories of Pitching Bold Ideas
What is new and what is staying the same
My plans for organizing past and future episodes into playlists
Now, more than ever, is likely the time to be prioritizing your visibility and pitching yourself for podcast appearances.
With that in mind, I answer some of your questions about podcast pitching, guesting, and the Go Pitch Yourself program. And, true to form, I’ve included some actionable takeaways that you can implement now to really up your visibility game.
18. Podcast Guesting when Everyone is Home w/ Melissa Corkum
Episode 18
Tuesday, April 14, 2020 • Duration 45:35
Should we give up on podcast guesting when everyone is home? Many of us are experiencing an abundance of humans being home with us, needing our attention, and using our internet. ;) In times like this, whether it’s summer break, the holidays, or yes, a global pandemic, it might seem like the best solution is to nix pitching yourself for visibility opportunities and to let your business take a seat on the backburner for a bit.
In this conversation with Melissa Corkum, we discuss why now, more than ever, is the ideal time for you to get out there and share your expertise with podcast audiences.
Melissa is a writer, speaker, life coach and Empowered to Connect Parent Trainer. She is also a student on the Go Pitch Yourself training program, who used what she has learned to pitch herself to me!
As someone who has, at times, home-schooled her six children, she offers some great tips which have enabled her to carry on her business alongside running a busy family home. Plus she also talks about her most important take-aways from the Go Pitch Yourself program.
Topics covered include:
How Melissa pivoted her business offer, using what she learned in the Go Pitch Yourself program, to pitch herself to me to serve my audience
Melissa’s wisdom on the mindset we should consider adopting as we look to thrive in this new ‘normal.’
Melissa’s experiences of home-schooling her family and tips and tricks that can help you to maintain your business when your house is suddenly full of people!
The reasons why you should still be pitching yourself
The benefits Melissa has gained through being part of the Go Pitch Yourself program
17. Using HARO to Pitch Media and Podcasts with Erin Ollila
Episode 17
Tuesday, March 31, 2020 • Duration 44:58
Help A Reporter Out (HARO) is a service which connects journalists and bloggers with relevant expert sources. But, HARO can be really useful for increasing your visibility, both in the media and on podcasts.
How? First, mentions in traditional media sources can increase your authority and credibility. And, until recently, HARO has been most relevant for traditional news sources and written media outlets. Increasingly, though, we’re seeing it being used to source expert guests for podcasts, which makes it a valuable platform to include within the scope of your podcast pitching research.
In this episode I talk to Erin Ollila, a big brand copywriter and content strategist about how she uses HARO to source relevant experts. We also cover the similarities and differences between pitching for podcasts and HARO, as well as how pitching to HARO can help you to create content which can be used on your other channels.
Topics covered include:
How Erin uses HARO in her work and what you should expect if you sign up to this service
The similarities and differences between pitching for podcast opportunities and pitching to HARO
Erin’s idea of what an excellent HARO pitch looks like - plus her No. 1 DO NOT DO!
How you can use HARO to get ideas about the kinds of content that people are interested
Recent trends in HARO activity, including the increasing number of podcast guest requests
How time spent creating HARO pitches isn’t wasted, even when you aren’t successful
Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. to subscribe in Apple Podcasts!
16. Taking Up Space with Sara Dean
Episode 16
Tuesday, March 17, 2020 • Duration 51:38
Are you a female entrepreneur who is ready to start pitching but you worry that you’re not EXPERT enough? Tune in as Sara Dean and I chat about taking up space, sharing our gifts, and the importance of not shrinking in both our personal and work lives.
Sara is a transformation coach, community builder, speaker, and host of the top-rated Shameless Mom Academy Podcast (over 2 million downloads). She left her successful career in the fitness sector when she recognized that it had the potential to negatively impact women’s self image. She now dedicates her life to encouraging women to take up space and step into their gifts.
Topics covered include:
Sara’s experiences of living in Seattle during the Coronavirus outbreak
Examples of the shrinking behaviors which many women display and where they come from
Mental self-care through an awareness of your digital habits and online sources of information
Imposter syndrome: what it is, how it manifests and how to get past it
What Sara does (and doesn’t) want to see in the podcast pitches she receives
If you're new to pitching yourself for podcast appearances, you’re probably going all out pitching to as many outlets as you can brainstorm. But as we’ve all heard, the riches are in the niches, and that’s true of podcast guesting, as well.
Listen in today as I offer some insider info on crafting your pitches in a way that helps you stand out more to podcast hosts and listeners.
Sounds like a lot of work, right? Well, I also cover how niching your pitches not only makes them more effective and impactful, it also helps make the whole pitching process more efficient.
Topics covered include:
A super-timely offer for the Spring enrollment of the Go Pitch Yourself program!
Why it’s ok to be wide-open to all opportunities when you first start pitching yourself for podcast interviews.
How I use podcast appearances and data to find out which types of audiences resonate the most with my brand so I can niche my entire business.
How to efficiently craft personalized pitches when using templates
The importance of pivoting the different pieces of your business offering to meet the needs of different hosts and audiences. Do this and you’ll really stand out!
How to niche your pitch so that you’ll attract more of the clients that you love to work with
Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!
15. Real Talk with Podcast Producer Lauren Wrighton
Episode 15
Tuesday, March 3, 2020 • Duration 31:30
When you’re pitching yourself for podcast appearances, you might wonder just what the Podcast Producer is looking for. Well, if that’s you, listen up!
In this conversation with podcast strategist and producer Lauren Wrighton we show you the flip-side of the podcast pitching process and her inside perspective to help make your pitches more impactful.
Lauren helps business coaches launch and grow podcasts that make an impact on their audience and their business. She also uses her expertise in podcast production to teach freelancers how to become podcast managers and develop their own clientele.
Topics covered include:
The types of podcast hosts that Lauren works with
Why, after co-hosting a podcast, Lauren felt that her talents were behind the scenes, rather than behind the microphone
The need for pitches to be focused on what the audience will gain from a guest appearance
Why hosts can and should use their discretion in a podcast interview to focus on what their audience is interested in and how pitching well can help guests prepare for this
Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!
14. Web and Email Copy That Stands Out With Erika Holmes
Episode 14
Tuesday, February 18, 2020 • Duration 37:44
Web and email copy? Why is that important to consider when you’re a podcast guest? Well, as of January 2020, Apple estimates that there are over 550,000 podcasts in existence. You can imagine, then, that there will be a lot of folks in the same niche as you, appearing as guest experts on those shows. So how do you stand out once people discover you on someone else’s podcast?
In this conversation with my friend and founding member of the Go Pitch Yourself program Erika Holmes, we talk about how the language you use, both in your pitch and on your online platforms, can bring your personality to the forefront, make you stand out and help you land your dream clients.
Erika helps entrepreneurs and personal brands inject heart and humor into their brand messaging, website and email copy. Her specialty is writing clear, personality-filled, human-to-human words that inspire the right people to know, love and trust you to the moon and back.
Topics covered include:
Why, after years of being a catch-all writer-for-hire, Erika focused on what she loves - writing web and email copy
How she was able to identify her ideal clients and attract them by reconfiguring the language she used
What is the right amount of personality to share on your online platforms?
The similarities (and differences) between website and pitch copy
The importance of an “About Me” page on your website
What a “Welcome sequence” is and why it is of critical importance to nurturing potential clients
Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!
Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!
Can’t wait to connect again!
Feel like you need a little support in getting started pitching yourself?
Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!
And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.
Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.
Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.
Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!
Can’t wait to connect again!
Feel like you need a little support in getting started pitching yourself?
Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!
And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.
Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.
Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.
Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!
Can’t wait to connect again!
Feel like you need a little support in getting started pitching yourself?
And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.
Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.
Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.
Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!
Can’t wait to connect again!
Feel like you need a little support in getting started pitching yourself?
Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!
And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.
Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.
Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.
Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!
And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.
Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.
Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.
Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!
And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.
Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.
Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.
Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!
And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.
Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.
Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.
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