The Empowered Business Podcast® is the go-to show for online entrepreneurs and content creators who want to create and sell digital products using smart, scalable strategies without getting overwhelmed or chasing every new trend.
Hosted by digital product strategist and AI educator Monica Froese, each episode delivers practical insights on how to build a sustainable online business using AI, sales funnels, and streamlined systems. Listeners will learn how to turn their knowledge into high-converting digital products, leverage AI to work faster and more efficiently, and implement marketing strategies that move the needle.
From product ideation and content creation to optimizing funnels and growing an e-commerce shop, this podcast breaks down what’s working right now and how to apply it. With a clear focus on real results (not recycled tactics), The Empowered Business Podcast empowers creators, coaches, and online business owners to confidently grow their revenue.
New episodes every Thursday.
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80: Turn ChatGPT Into Your Marketing Sidekick (for Just $20/Month) with Hayley Rissler
Episode 80
Thursday, March 27, 2025 • Duration 44:07
If you’re not leveraging AI, you’re working harder than you need to – I’m here to tell you there is a better way!
Together with my right-hand business partner Hayley Rissler, we will explore the incredible potential of AI tools, like ChatGPT, in streamlining and revolutionizing digital content creation. Throughout the episode, we’ll share insights on how we’ve integrated AI into our businesses, making it an indispensable “second employee” for just $20 a month.
We’re revealing our personal strategies for training AI to capture our unique voices and streamline workflows. Plus, learn how Hayley has tapped into AI’s potential not only in business but in her personal life as well.
Whether you’re new to AI or looking to refine your approach, this episode is packed with tips to help you navigate the AI landscape and harness its power for sustainable business growth. Join us as we ditch the fluff, leverage AI to work smarter, and turn your expertise into a thriving digital product empire.
In Today’s Episode We Discuss:
Use of AI in Business Operations
Hayley and I have discovered the incredible potential of AI tools like ChatGPT for writing and brainstorming. Through experimentation, we’ve learned how to train AI to understand my personal and brand voice, comparing different platforms like ChatGPT and Castmagic to find the most effective solutions.
Practical Implementation of AI
We’ve also developed strategic approaches to inputting data that maximize AI efficiency. We’ve found that using transcripts can significantly improve the quality of AI suggestions, making our workflow smoother and more intelligent.
Brand Differentiation and AI Training
Maintaining a unique brand voice is crucial, and Hayley and I have developed techniques to ensure AI-generated content stays true to my brand’s identity. By carefully inputting our brand history, we can create more authentic and personalized AI interactions.
AI as a Supportive Tool in Everyday Life
AI has become an incredible companion in both our personal and professional lives. We’ve used it for creative parenting solutions and explored its potential for meal planning and dietary management. Gone are the days of traditional Google searches – now, we rely on AI-driven inquiries for more efficient and personalized information.
Development and Use of AI Tools and Resources We’re excited to be developing a guide to help others train AI to think in their unique voice. Through our Empowered Business Lab, we’re planning worksh
The AI Content Engine: See the Hidden GPT System Transforming Digital Products
It’s happening Wed, Oct 29, at 1 PM Eastern.
✅ 6 custom AI tools I use to create and sell digital products faster
✅ How to train AI to think like a strategist
✅ And why using AI the right way is your edge in this noisy market
On Thursday, October 23, at 2 PM Eastern, I’m teaching a brand-new Quick Win Workshop: Inbox Experiments That Transform Replies Into Revenue. In 90 minutes, I’ll show you the exact system I used to revive my list, boost deliverability, collect testimonials, and turn simple inbox replies into real sales. Save your seat here!
79: AI Unleashed: How to Turn One Digital Product into Multiple Revenue Streams
Episode 79
Thursday, March 20, 2025 • Duration 25:40
Today, we're diving into the transformative power of AI for revolutionizing your digital product strategy.
We're uncovering how AI can elevate the repurposing of your content, turning one digital product into multiple revenue streams. We’ll explore real-world success stories, like how Taylor Swift and Disney have masterfully repurposed content, and delve into examples from my own business on using AI to enhance and reinvent products. Plus, we'll give you a sneak peek into my upcoming live session at the AI Unleashed for Business Summit, where I'll reveal groundbreaking ways AI can optimize your content strategy.
Whether you're a digital product veteran or just getting started, this episode is packed with insights to help you leverage AI for smarter, not harder, business growth.
In Today’s Episode We Discuss:
AI in Business
AI has become ubiquitous in today's business landscape, creating a clear divide between those who are embracing its potential and those who continue to ignore it. I recently participated in the AI Unleashed for Business Summit to share my experiences with integrating AI into business operations.
Overview of AI Unleashed for Business Summit
The AI Unleashed for Business Summit will take place on March 25 2025 as a live session featuring more than 30 experts in the field. The Summit focuses on delivering real strategies for implementing AI in various business contexts and offers free access to all sessions and related materials.
My Summit Session
My session at the Summit covers the history of my business journey and how it evolved to include digital product offerings. I'll discuss the development of the Empowered Business Lab® and my digital product shop, along with the creation of the Digital Shop Experience™ platform.
Content Repurposing Strategies
Content repurposing strategies have historical precedents, as demonstrated by successful examples like Taylor Swift and Disney. Before AI tools became available, businesses utilized techniques such as bundling, unbundling, and repurposing live events to maximize their content value.
70: Make Your Marketing Easier with AI with Menekşe Stewart
Episode 70
Thursday, July 27, 2023 • Duration 01:05:26
Let’s talk about the biggest trend and buzzword in the online business world right now- AI, also known as ChatGPT.
In this episode of The Empowered Business Podcast, I sat down with Menekşe Stewart who built her own AI app to help make your marketing easier. She is seriously one of the smartest people I've ever met, and we had a fantastic conversation all about AI and its impact on both us as humans and our businesses.
I think you're really going to enjoy this conversation!
Topics covered in this episode include:
How Menekse got started using AI in business
Why we can’t really ignore AI anymore
How ChatGPT has impacted the job market and the general public
Why AI could never replace humans and it’s not as scary as people are making it seem
How entrepreneurs are positioned to use our voices for future good with AI
The AI app Menekşe built for small business owners
The incredible things that this app can do for your business
How context shifts the results you can get from AI
The importance of understanding data privacy when using AI
How and why Menekşe is pricing this app the way that she is
AI goes so much deeper than most people think. Make sure to tune in to learn all about how you can use it to your advantage!
Resources Mentioned:
Get access to the Marketing Magic app:
69: The Power of Low-Ticket, High-Value Offers with Elizabeth Goddard
Episode 69
Thursday, June 29, 2023 • Duration 59:18
Wondering how you can make high-value, low-ticket offers work for your business?
In this episode of The Empowered Business Podcast, I sat down with Elizabeth (Lizzy) Goddard to talk about her super unique approach to business using low ticket offers. Lizzy breaks all of the traditional marketing rules and has found so much success doing so. I’m so excited to share this conversation with you today!
Topics covered in this episode include:
How Lizzy found her voice in her online business
Why you don’t have to have a signature offer to have a successful business
How to pull people into the ecosystem of your business
How Lizzy approaches pricing her products
Different types of low-ticket offers that can be done in interesting ways
What Low Ticket Live is and why you definitely want to be there
The power of having trust and confidence in yourself when it comes to your business
You’re going to love Lizzy and her out-of-the-box approach to pricing and marketing. Make sure to tune in to learn more!
68: From Blogging for Free to Profitable Digital Shop Owner: Anna Joy Lowell’s Business Journey
Episode 68
Thursday, June 8, 2023 • Duration 48:15
Wondering what’s possible if you decide to start a digital shop?
In this episode of The Empowered Business Podcast, I sat down with one of my Digital Shop Experience students, Anna Joy Lowell, to talk about her experience in the program and how her digital shop has grown since implementing everything she learned in the program.
Topics covered in this episode include:
Anna’s journey with her blog and products
The problem with the blogging business model
Why Anna decided to start a digital shop
How The Digital Shop Experience helped her improve her store
The income Anna’s shop generates now after implementing what she learned in the program
How you can leverage your email list with your digital shop
What happened when Anna let go of the fear and started selling every week
The impact you can make by creating a digital shop
Anna’s story is so inspirational! Make sure to tune in to learn more about how her digital shop transformed her business and income.
67: Impact of Email Marketing on Digital Product Shops: Reviewing Numbers from 55 Weeks of Flash Sales
Episode 67
Thursday, June 1, 2023 • Duration 28:11
Let’s nerd out over numbers!
If numbers aren’t your thing, stick with me, because taking a lot of data and turning it into actionable steps is kind of my superpower! In this episode of Empowered Business, I am sharing the impact of our email marketing on our digital product shop by reviewing the data from 55 weeks of sales.
Topics covered in this episode include:
How my digital shop performed during these 55 weeks and how much came from email marketing
The data that I got from these sales and the lessons I learned from it
How we plan to increase our clickthrough rate
The type of campaign that performed the worst, and what we learned about it
Why our new product launches performed the best
The main lessons I learned from these sales and how I plan to move forward
Why we plan to use segmentation on our list more moving forward
Data can tell you so much and make a huge impact on the success of your business. There is so much you can learn from this episode and apply to your own shop! Make sure to tune in!
66: The Power Duo: Sales Funnels Vs. Shops (And Why You Really Need Both!)
Episode 66
Thursday, May 25, 2023 • Duration 29:06
What is the difference between a sales funnel and a digital product shop?
In this episode of The Empowered Business Podcast, I’m diving into the difference between these two and why your business really needs both. I’m also sharing the four problems you might be facing in your business and why a digital product shop may be the solution you need.
Topics covered in this episode include:
The difference between a shop and a sales funnel
How having a digital shop simplifies the shopping experience for your customers
The four biggest problems that led me to start a digital product shop
How a digital shop can lead to more sales of your bigger program
Why you need to stop offering things for free and create a digital shop instead
Whether you should put your shop in your funnel or not
Using funnels and my digital product shop in my business has been nothing short of magic, so make sure to tune in to learn more about it!
65: The Digital Product Shop Showdown: Etsy vs. Shopify
Episode 65
Thursday, May 18, 2023 • Duration 20:32
Should you be using Shopify or Etsy to sell your digital products?
This is a hot topic these days and in this episode of The Empowered Business Podcast, I’m sharing my thoughts on this matter in a four-part series all about selling digital products. You’ll learn the five key points to consider before you make your decision between Etsy or Shopify for your digital product shop.
Topics covered in this episode include:
The core difference between Shopify and Etsy
Customer data and why you need to own it
The Etsy terms and conditions you need to know
How you can market your brand on Shopify vs. Etsy
The power of controlling the buyer journey
Why controlling your customer data and money is crucial to running a business
The pros to using Etsy for digital products and who should consider it
Choosing the right platform to sell your digital products is a big deal, and you need to fully understand them both beforehand. Tune in to learn how to choose the best platform for you.
63: 4 Levers to Pull for Explosive Results in Your Digital Product Shop
Episode 63
Thursday, March 9, 2023 • Duration 23:27
Let’s talk about my favorite topic- analyzing numbers! Even if you don’t like numbers, I think I’m going to change your mind with this episode.
In this episode of Empowered Business, I’m diving into why the numbers are such an important tool and 4 levers that you can pull for explosive results in your digital product shop. You’ll learn what these levers are and how they can significantly impact the amount of money you make in your shop.
Topics covered in this episode include:
What these four levers are
The numbers you need to be tracking in your shop
How to use these levers to boost your income
The shop calculator that I use to find out the fastest way to get to my goals
Tune in to learn more about how you can harness the power of these levers to increase your digital product shop income.
62: 5 Shopify Apps That Will Make You Thousands of Dollars
Episode 62
Thursday, March 2, 2023 • Duration 14:18
Are you ready to boost the bottom line in your digital product shop? This episode is for you! This is the second episode in our four-part series, all about creating profitable digital product shops.
In this episode of Empowered Business, I want to talk about the five Shopify apps that have added thousands of dollars to the bottom line of our business. Money that we might as well have lit on fire before implementing what I'm about to tell you today!
Topics covered in this episode include:
Apps for gamifying your shop
The best app for offering order bumps in your shop
An app that allows you to group products together
The app you need to gather social proof for your shop
The best affiliate marketing app for your shop
These apps have helped boost both our bottom line and our user experience, so I can’t recommend them enough. Tune in to learn what they are!
I regularly engage with my audience by answering their most frequent questions through quick tip videos. These videos showcase examples of product creation and content repurposing methods that were effective even before AI tools became widely available.
Enhancements with AI
AI has enabled significant enhancements to existing content, as illustra
The AI Content Engine: See the Hidden GPT System Transforming Digital Products
It’s happening Wed, Oct 29, at 1 PM Eastern.
✅ 6 custom AI tools I use to create and sell digital products faster
✅ How to train AI to think like a strategist
✅ And why using AI the right way is your edge in this noisy market
On Thursday, October 23, at 2 PM Eastern, I’m teaching a brand-new Quick Win Workshop: Inbox Experiments That Transform Replies Into Revenue. In 90 minutes, I’ll show you the exact system I used to revive my list, boost deliverability, collect testimonials, and turn simple inbox replies into real sales. Save your seat here!
On Thursday, October 23, at 2 PM Eastern, I’m teaching a brand-new Quick Win Workshop: Inbox Experiments That Transform Replies Into Revenue. In 90 minutes, I’ll show you the exact system I used to revive my list, boost deliverability, collect testimonials, and turn simple inbox replies into real sales. Save your seat here!
On Thursday, October 23, at 2 PM Eastern, I’m teaching a brand-new Quick Win Workshop: Inbox Experiments That Transform Replies Into Revenue. In 90 minutes, I’ll show you the exact system I used to revive my list, boost deliverability, collect testimonials, and turn simple inbox replies into real sales. Save your seat here!
On Thursday, October 23, at 2 PM Eastern, I’m teaching a brand-new Quick Win Workshop: Inbox Experiments That Transform Replies Into Revenue. In 90 minutes, I’ll show you the exact system I used to revive my list, boost deliverability, collect testimonials, and turn simple inbox replies into real sales. Save your seat here!
On Thursday, October 23, at 2 PM Eastern, I’m teaching a brand-new Quick Win Workshop: Inbox Experiments That Transform Replies Into Revenue. In 90 minutes, I’ll show you the exact system I used to revive my list, boost deliverability, collect testimonials, and turn simple inbox replies into real sales. Save your seat here!
On Thursday, October 23, at 2 PM Eastern, I’m teaching a brand-new Quick Win Workshop: Inbox Experiments That Transform Replies Into Revenue. In 90 minutes, I’ll show you the exact system I used to revive my list, boost deliverability, collect testimonials, and turn simple inbox replies into real sales. Save your seat here!
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