LEADING BRANDS® — Wavebreak Podcast

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Winning DTC Marketing In 2024 Without “Luck”

Épisode 334

lundi 29 juillet 2024 • Durée 24:25

In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed.

https://wavebreak.co/

Air up® with Creative Director, Nima Akbari

Épisode 333

lundi 22 juillet 2024 • Durée 41:09

Nima Akbari, Creative Director at air up® joins the Wavebreak Podcast to share insight into the brand’s rapid growth and global creative strategy.

Links Mentioned

Lire plusRéduire

2023 Learnings and Q4 Results: What's Working Now

Épisode 323

lundi 25 décembre 2023 • Durée 36:08

In this solo episode of Leading Brands, the following topics are discussed:

2023 Learnings and Q4 Results: What's Working Now
2024 Strategic Recommendations: What To Focus On
Email and SMS Opportunities for 2024
New Gmail and Yahoo sending requirements
A/B Test Results and What Moves The Needle

And more!

Links Mentioned

Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Lire plusRéduire

Scaling A Consumer Brand Beyond Facebook & Paid Social with Sunday Scaries

Épisode 231

lundi 4 avril 2022 • Durée 53:27

Mike Sill and Beau Schmitt join the Wavebreak Podcast—in the first episode ever to feature 2 guests—to cover everything from podcast marketing as a consumer brand, to big picture branding, and everything in between.

In this episode you’ll learn:

The story of how Mike and Beau went from running a boring restaurant to launching a CBD brand.
Why Mike and Beau resorted to using their moms’ Facebook accounts prior to getting kicked off Facebook entirely.
How to scale a brand while prioritizing marketing channel diversity, and why it might be the best thing you can do for the long term health of your business.

Mike Sill and Beau Schmitt are Co-Founders of Sunday Scaries, a company providing stress relief products with CBD and vitamins.

Links Mentioned

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Growing Fur to Multiple 8-Figures in Revenue with Lillian Tung

Épisode 230

lundi 28 mars 2022 • Durée 36:24

Lillian Tung joins the Wavebreak Podcast to break down how she went from getting doors slammed in her face to running a company doing 8-figures in revenue.

In this episode you’ll learn:

The polarized “you’re genius” or “you’re crazy” response Lillian faced when initially trying to launch a pubic hair care product line.
Why investing in PR was one of the first, and most valuable, moves Fur made in creating legitimacy for their brand.
The strategies Fur is using to grow and scale past the 8-figure mark

Lillian Tung is Co-Founder at Fur, a company making clean products that hydrate skin, soften hair, and eradicate ingrowns from head to toe.

Links Mentioned

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Building and Scaling “Crazy” Real Life Organic Chocolate Factories with Scott Kucirek

Épisode 229

lundi 21 mars 2022 • Durée 01:17:58

Scott Kucirek joins the Wavebreak Podcast to share why he got into the candy business, the rise of OCHO candy, and how the company survived 2020 despite being within 1-2 weeks of bankruptcy for the entire year.

In this episode you’ll learn:

How Scott evolved from a complete beginner with zero experience in the chocolate industry to running a chocolate company.
Why the candy market has traditionally been so slow to innovate, and how the recent influx in consumer choice is making your taste in chocolate more sophisticated.
Why a top candy executive told Scott “this is the craziest setup I’ve ever seen” after getting a tour of the OCHO candy factory.

Scott Kucirek is CEO at OCHO Candy, organic and fair trade certified chocolate candy, made with love.

Join Our Private Email List

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

Links Mentioned

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Developing Your Company into a True Omni-Channel Brand with Jurrien Swarts

Épisode 228

lundi 14 mars 2022 • Durée 43:30

Our guest today took inspiration from a Tim Ferriss book and channeled it into launching a successful brand that makes it easy for busy consumers to slowly remove single-use products from their day-to-day life.

Jurrien Swarts joins the Wavebreak Podcast to reveal how Stojo has scaled from a launch on Kickstarter into a true omni-channel brand poised for international success.

In this episode you’ll learn:

How Jurrien went about inventing a brand new product without any experience in product development.
Why a narrow focus on single channeling marketing has led to disaster for certain brands, and why omni-channel marketing is so important.
Why Jurrien feels transparency and authenticity are key ingredients when building a company for millennial and Gen Z consumers.

Jurrien Swarts is Co-Founder and CEO at Stojo, a company committed to designing earth-conscious, sustainable products that make it easier to live sustainably.

Join Our Private Email List

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

Links Mentioned

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

— The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

How NOMATIC is Thinking About Growth in 2022 with Jacob Durham

Épisode 227

lundi 7 mars 2022 • Durée 47:04

Our guest today managed to strategically steer his company towards one of their most profitable years ever—in the middle of a pandemic, as a travel brand!

Jacob Durham joins the Wavebreak Podcast to break down NOMATIC’s growth as a company, and fill us in on what’s happened since his co-founder Jon Richards was last on the Wavebreak Podcast.

In this episode you’ll learn:

The emergency steps NOMATIC took to navigate the pandemic as a travel brand, why 2021 was even worse than 2020, and why Jacob’s optimistic about 2022.
The exact tool NOMATIC uses to drill down on attribution, leading to their most efficient ad spend ever.
How calling their customers led NOMATIC to shift the messaging they use in their marketing materials.

Jacob Durham is CEO and co-founder at Nomatic, a company creating minimalist products like travel bags, backpacks, watches, notebooks and wallets.

Join Our Private Email List

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

Links Mentioned

Podcasts et contenus similaires

Autres podcasts ou contenus associés partageant des thèmes ou audiences similaires.

LEADING BRANDS® — Wavebreak Podcast – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

LEADING BRANDS® — Wavebreak Podcast – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other99+

Apple Podcast3

Instagram20

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other99+

Apple Podcast3

Instagram20