Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business.
Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:
- Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?
Check out Jessica’s courses and programs at eCommerceBadassery.com, including:
- Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
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Données mises à jour le 26/09/2026
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394. What Shoppers Actually Want This Black Friday
Épisode 394
mardi 22 septembre 2026 • Durée 20:49
Before you lock in your Black Friday plans, let’s talk about what shoppers say they want, and what that actually means for your business. I’m breaking down Tapcart’s BFCM shopper survey and sharing where I agree, what deserves a closer look, and how I’d approach these findings as an eCommerce strategist.
From choosing your promotion to deciding how often to email, this episode will help you ask better questions about your Q4 plans before you add one more thing to your to-do list.
In this episode:
Who’s behind the survey and why that matters when interpreting the results
What spending expectations can, and can’t, tell you about your customers
Whether different shopper behaviors call for different marketing strategies
How AI is influencing product discovery and shopping decisions
When holiday shopping starts, and what that means for your promotional calendar
Which offers shoppers say they prefer and how to weigh that against your own results
How much communication customers are open to during a sale
The role loyalty programs can play beyond the holiday season
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
393. Metrics Can Mislead: How to Diagnose What's REALLY Wrong in Your Business
Épisode 393
mardi 8 septembre 2026 • Durée 07:08
Most of the metrics you're blaming right now aren't actually the problem. Your conversion rate, your ad performance, your email flows... they're usually just the messenger. And chasing the wrong fix means you spend real time and money without ever solving anything.
In this episode:
The one question to ask before you touch any underperforming metric in your business
Why the obvious answer is almost never the real one
Where this same trap shows up way outside of marketing
The weirdly specific cat story + $10k vet bill that illustrates this perfectly (apologies in advance)
392. What 14 Billion Emails Reveal About Your Email Marketing Strategy
Épisode 392
mardi 1 septembre 2026 • Durée 24:49
Flodesk recently released its 2026 Email Marketing Trends Report, analyzing more than 3 million campaigns and 14 billion email deliveries. And while some of the findings reinforce long-standing email advice, others challenge the “best practices” we’ve all heard for years.
In this episode, I’m breaking down the data through an eCommerce lens and digging into:
What segmentation really means for product-based businesses
The subject line tactics that may, or may not, matter
Which “spam words” are actually worth worrying about
What the data says about the best days and times to send
Why some list-growth and automation findings are a little misleading
The email metrics I think matter more than opens and clicks
You’ll also hear why some of the tiny email optimizations people obsess over probably matter a lot less than you think, and what I’d prioritize instead if your goal is actually making more sales from email.
If you’ve ever wondered whether you’re sending at the wrong time, using too many images, overthinking your subject lines, or following outdated email marketing advice, this episode will give you a much better framework for deciding what’s worth testing in your business.
The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop).
In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists.
In this episode, I’m walking you through the Q4 content principles you need to follow if you want your marketing to actually convert this season.
Here’s what you’ll learn:
The reason clever content is killing your Q4 sales (and what to do instead)
One shift that turns your product from “meh” to must-gift
What your overwhelmed customer actually needs from your content (hint: it’s not more emojis)
The invisible copy mistake that’s secretly costing you conversions
How to shut down buyer hesitation before it ever bubbles up
What most brands get totally wrong about email frequency (and how to fix it without annoying your list)
Why sounding like a broken record might be your best Q4 strategy
390. How to Create a Holiday Shopping Experience that Actually Sells
Épisode 390
mardi 18 août 2026 • Durée 16:20
If Q4 feels like a chaotic sales circus, you’re not imagining it. Every brand is screaming for attention, offering discounts, and flooding inboxes like it’s a competition. So how do you break through the noise and actually get customers to care?
Here’s a hint: it’s not about slashing prices.
In this episode, I’m revealing the real secret to holiday sales success... and it’s probably not what you think. It’s not about having the flashiest promo or the biggest ad budget. It’s about how you show up for your customers and what you do to make their lives easier this season.
We’re talking about a subtle but powerful shift in your Q4 strategy that will change how customers experience your brand... and why it could be the key to more conversions, better engagement, and long-term loyalty.
Want to become your customer’s holiday hero? Click play and let’s talk.
Here’s what you’ll learn:
The Q4 mindset shift that separates the meh from the memorable
The simple strategy that elevates your brand without extra inventory
How to turn product overwhelm into curated ease
One thing you can add today to create instant "wow" moments
The overlooked marketing assets that make you unforgettable
389 What a Viral QVC Blooper Can Teach You About Marketing Your Business
Épisode 389
mardi 11 août 2026 • Durée 11:02
One accidental slip of the tongue on QVC turned into a viral moment, a Jimmy Fallon appearance, and apparently, a whole lot of sold-out wigs. But beyond being freaking hilarious, Toni Brattin’s now-infamous live TV moment is also a pretty great reminder for every business owner who’s ever been afraid to put themselves out there.
In this episode, we’re talking about the fear of looking stupid, why even people with decades of experience still screw up, and what staying safely behind the scenes could be costing your business... especially when standing out and getting visible matters more than ever.
In this episode:
What Toni’s viral QVC moment can teach us about showing up imperfectly
Why experience doesn’t mean you’ll never screw up
The difference between getting comfortable and waiting until you feel ready
Why your mistakes probably feel much bigger to you than they do to your audience
The hidden cost of letting embarrassment keep you invisible
If you’ve been avoiding video, live shopping, collaborations, interviews, or anything else that puts you front and center, this episode might be the little kick in the butt you need.
388. Tapping into Your Local Community As On Online Business
Épisode 388
mardi 4 août 2026 • Durée 13:21
Think local marketing is only for brick-and-mortar stores? Think again.
In this episode, I'm sharing why some of the biggest opportunities for your eCommerce business might be closer to home than you realize. If you're looking for fresh ways to increase brand awareness, reach new customers, and build stronger relationships before the holiday shopping season, this conversation will get the wheels turning.
You'll walk away with practical ideas you can actually implement—plus a few opportunities you've probably never considered.
In this episode:
Why "online business" doesn't have to mean "online-only marketing"
A marketing opportunity that's been right in front of you all along
One relationship-building strategy that pays off long after the event is over
How other small businesses can become some of your best marketing partners
An old-school tactic that's still surprisingly effective
Where to start if you've never done any local marketing before
387. 6 Marketing Lessons from Big Brands: No Multi-Million Marketing Budget Required
Épisode 387
mardi 28 juillet 2026 • Durée 19:22
The biggest brand campaigns of 2026 share a handful of strategies, and none of them require a seven-figure marketing budget to pull off.
Marketing Dive rounded up the year's standout campaigns, and these weren't chosen on vibes. Every one had results the companies reported publicly. Aerie, Coach, Expedia, Burger King, and Dove ran them with massive teams and millions of customers behind them. The strategies underneath are ones a small eCommerce brand can run with a product, an email list, and customers who already talk to you.
Inside, the six moves driving those campaigns, how to translate each one to your size and your resources, and the one most brands hesitate to try even though it builds customer trust faster than anything else on the list.
In this episode:
Why leading with your values works for some brands and quietly costs others customers
The move Coach made before launching their campaign that most brands skip entirely
What to give creators if you want the content to actually perform
The response to customer complaints that makes people more likely to buy from you
Why the reviews you're tempted to hide might be doing the most selling
The reason your best message probably doesn't need replacing
386. Replay: eCommerce Fall Sales & Marketing Strategy
Épisode 386
mardi 21 juillet 2026 • Durée 30:58
Are you wasting August + September in your eCommerce business? Here's why you're missing a goldmine
Let’s talk about that awkward little gap between the summer slump and the Q4 holiday madness: August and September. You know the one where everyone thinks it’s too early to market, too slow for sales, and they just ghost their audience? Yeah... that one.
In this episode of the eCommerce Badassery Podcast, I’m calling BS on all of that. Because the truth is, this is your golden window to warm up your audience, test offers, and build serious momentum before the Black Friday inbox war begins.
We’re breaking down exactly why this season is a strategic goldmine, what your customers are really thinking during this time, and what kind of campaigns you should be running no matter what you sell.
If you’ve ever felt like you go from summer slowdown straight into Black Friday panic mode, this episode is your reset button.
What you’ll learn:
Why August + September are NOT throwaway months
How your customer’s mindset shifts during this season (even if they’re not going back to school)
Campaign ideas for every type of product-based business
The emails to send to re-engage your list and start building buzz
Mistakes to avoid that could cost you BIG in Q4
How to map out a 6-week content plan without the overwhelm
385. eCommerce Advice You've Heard Before and Still Aren't Doing
Épisode 385
mardi 14 juillet 2026 • Durée 14:34
Raise your hand if you've ever said "I know what I should be doing, but I'm not doing it." Yeah... that's what I thought. Consider this episode the kick in the pants you've been waiting for.
I'm walking through the eCommerce advice you've heard a million times and still aren't doing. These come up over and over with my students and clients, including the ones who look like they have it all figured out from the outside.
And after recently getting a behind-the-scenes look at what my Lounge members are working on and struggling with, I can confirm we are ALL guilty of at least one of these. No shade, no shame. Just the fundamentals that quietly cost you sales when they slip, some real stories of what happens when they do, and a nudge to pick the one or two you know you've been avoiding.
In this episode:
The website issue that quietly tanked one member's summer sales (and how long it probably went unnoticed)
My once-a-month habit that catches problems before your customers find them for you
Why I want you logging numbers in a spreadsheet even though AI could do it for you
The money-saving habit that's actually costing you money
The easiest sales you're leaving on the table with people already on your site
What cleaning up a 600-SKU store taught me about why customers give up before they buy
The ad spend math that made my clients stop listening to their accountants (sort of)
My exact rule for how long to give something before you're allowed to quit it
The number one thing still holding most store owners back (yep, this one again)
Découvrez des podcasts liées à eCommerce Badassery. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
