Explorez tous les épisodes du podcast LEADING BRANDS® — Wavebreak Podcast

The exact email + SMS strategy driving $30M+ for 7-9 figure brands in 2025.

This is how top operators are staying highly profitable despite tariffs, rising ad costs, and market turbulence.

We cover: 

• What’s actually working right now
• The tech stack elite brands are using
• Creative, flows & timing (real examples)
• What’s dead and what’s next

Learn more about Wavebreak: https://wavebreak.co/

Book your strategy audit: https://wavebreak.co/call/

Today on the show, we're joined by Ben Chelf, co-founder of Sol Reader, who has a unique approach to improving our relationship with technology. 

Topics Discussed Include: 

• Building a healthier relationship with tech, focusing on replacing screen time with richer reading experiences

• The future of reading in a digital age, sharing insights from his work with Sol Reader

• Entrepreneurship lessons, including strategic decision-making and innovation in product design

Partner with Wavebreak: https://wavebreak.co/call/

Join Our Email List: https://wavebreak.co/join/

Links Mentioned

https://solreader.com/

In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed. 

https://wavebreak.co/

Nima Akbari, Creative Director at air up® joins the Wavebreak Podcast to share insight into the brand’s rapid growth and global creative strategy.

• air up
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Anna Harman, Founder and CEO of STUDS, joins the podcast to talk about the omnichannel brand's growth and what's next.

Partner with Wavebreak: https://wavebreak.co/call/

Join Our Email List: https://wavebreak.co/join/

Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024. 

Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more. 

Partner with Wavebreak: https://wavebreak.co/call/

Join Our Email List: https://wavebreak.co/join/

You can't control:

• Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future)
• Impact on ad spend/CAC from the 2024 Election 
• Consumer spending and confidence 

So, what can you control? What should you focus on? That's what we cover in today's episode. 

Partner with Wavebreak: https://wavebreak.co/call/

Join Our Email List: https://wavebreak.co/join/

Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko. 

We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more. 

Chris Hunter is the co-founder of Koia and Four Loko.

Grab his book here: Blackout Punch

• Koia
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops.

• Starface
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback.

We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure: 

• Watch The Webinar Here

In this expanded podcast episode, we cover what actually moves the needle based on Wavebreak’s expertise managing email & SMS marketing for a range of ecommerce and retail brands, including:

• Deliverability 
• Creative 
• Campaigns 
• Flows 
• Optimization
• Testing 

If you’re looking for a partner in 2024 to manage and optimize your email/SMS program, email & SMS is all we do at Wavebreak. 

We’ve helped brands of all sizes from startup to publicly traded – and everything in-between. 

You can learn more about Wavebreak by exploring our website and case studies: 

Wavebreak Website

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies. 

We chat about how Chubbies was able to maximize profitability by focusing more on brand marketing and less on direct response marketing, and how you can do the same, even in 2024.

Preston Rutherford is a co-founder of Chubbies and Loop Returns. 

• Chubbies.com

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
• Chubbies
• Preston's LinkedIn

Focus on these 3 recommendations in 2024 and you will generate more revenue from Email and SMS marketing. Additionally, learn about the new Gmail and Yahoo email marketing guidelines and what to do about them.

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

In this solo episode of Leading Brands, the following topics are discussed:

• 2023 Learnings and Q4 Results: What's Working Now
• 2024 Strategic Recommendations: What To Focus On
• Email and SMS Opportunities for 2024
• New Gmail and Yahoo sending requirements 
• A/B Test Results and What Moves The Needle

And more!

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Dr. Lisa Creaven joins the Wavebreak Podcast to talk about Made By Dentists and their nationwide launch into Target.

In this episode we discuss:

• Launching the brand directly into Target nationwide with no previous DTC or retail sales.
• Tips for building a lean, experience team that isn't afraid to get their hands dirty.
• Current state of the oral care industry and how you can have amazing oral health without going to the dentist.

Dr. Lisa Creaven is the co-founder of Made By Dentists.

• Made By Dentists
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue. 

In this episode we cover:

• Breakdown of Black Friday/Cyber Monday results for 2024, including insights into Simple Modern's limited edition daily releases of 1,000 units.
• The importance of financing and how Mike was able to obtain a $50 million line of credit for the brand.
• Understanding how Simple Modern strategically created moats around their brand and practical tips on how you can implement similar strategies for your own brand.

Mike Beckham is the co-founder and CEO of Simple Modern, a global producer of premium drinkware and lifestyle products.

• Simple Modern
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns. 

In this episode, the following topics are discussed: 

• Innovation: How you can continue to innovate, regardless of the age of your company, and how RSP Nutrition was able to innovate and reinvent itself as AminoLean.
• Marketing: The state of marketing in 2024 and why Kevin doesn't stress over attribution.
• New Ideas for Growth: The game has changed over the last 12 months; learn about the new channels Kevin is focusing on for continued and lasting growth in 2024 and beyond.

Kevin Escalera is the Senior Director of Marketing at RSP Nutrition and AminoLean®.

• AminoLean at RSP Nutrition
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.

In this episode you’ll learn:

• The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)
• How they increased revenue 30% by expanding internationally and which countries besides the US are their top performing
• Lessons from launching 5 retail stores in 2 months

And so much more - this episode is a must listen that originally aired in March 2023. 

Ryan Bartlett is the co-founder & CEO of True Classic.

• True Classic
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands."

In this episode, the following topics are discussed: 

• From Procter & Gamble to NASDAQ: Hind shares lessons learned from working at industry giants like Procter & Gamble and L'Oréal Paris in Europe to co-founding Waldencast. 
• Entrepreneurship and Brand Building: Hind's entrepreneurial spirit led her to establish several beauty brands. Discover her approach to brand building across Waldencast's portfolio brands, enabling them to scale and thrive in a competitive market.
• Consumer Trends: Get valuable insights from Hind on current consumer purchasing trends in the beauty industry, as well as what consumers really want. 

Hind Sebti is the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD).

• Waldencast
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Ryan Lupberger, Co-founder & CEO of Cleancult, joins the Leading Brands podcast to discuss the journey of Cleancult from its ecommerce launch to current retail expansion, the key elements of building a strong leadership team, and more.

In the episode, the following topics are discussed:

• Navigating Ecommerce Growth and Pivoting Successfully: Learn how Cleancult adapted and evolved their business model and operations for long-term growth.
• Expanding into Retail: Explore the story of Cleancult's transition from a direct-to-consumer model to establishing a presence in retail, understanding the lessons learned during this expansion, and the impact it had on their business.
• Strategies for Building a Strong Leadership Team: Ryan shares his experiences, trials, and triumphs in assembling and nurturing a strong leadership team.

Ryan Lupberger is the Co-founder & CEO of Cleancult.

• Cleancult
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes.

In the episode, the following topics are discussed:

• Unique Go-To-Market Strategy: Achieving millions in revenue growth without relying on paid marketing or endorsement deals.
• Distribution Strategy: Transitioning from small shops to now encompassing national retailers and international expansion.
• Ambassador and Athlete Sponsorships: Engaging in collaborations with high-profile athletes through ambassador and athlete sponsorships, all without paid endorsements.

Filipe Keuppens is the Executive Vice President of The Pickle Juice™ Company.

• Pickle Juice
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Eric Christianson, CEO of Nutrient Survival, joins the Leading Brands podcast to share his invaluable insights, drawn from his vast experience in CPG, where he led marketing for prominent brands like Campbell's Soup and Perdue Chicken, and to discuss his journey of now spearheading a high-growth startup.

In the episode, the following topics are discussed:

• Marketing: Insights from big CPG brands and how to differentiate your approach.
• Building a Brand from Scratch: Harnessing the potential of Direct Response and the impact of TV advertising.
• Win-Win Partnerships: Leveraging affiliate marketing and influencers for mutual benefit.

Eric Christianson is the CEO of Nutrient Survival.

• Nutrient Survival
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Deb Waterman Johns, Co-Founder & Chief Creative Officer of SCOUT, joins the Leading Brands podcast to share the brand's origins, specialty retail, and lessons from building a multi-generational brand.

In the episode, the following topics are discussed:

• Founding Story: Taking the brand from idea to 1,500+ retailers and loved by customers all over. 
• Speciality Retail: From product strategy to merchandising we cover all things speciality retail. 
• Avoiding Burnout: Discover how Deb manages to maintain a work-life balance and stay enthusiastic about the future of the brand, even after nearly 20 years.

Deb Waterman Johns is the Co-Founder & Chief Creative Officer of SCOUT. 

• SCOUT
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Shawn Nelson, Founder & CEO of LOVESAC, joins the Leading Brands podcast to share his story, lessons learned, and the future of consumer brands.

In the episode, the following topics are discussed:

• Founding Story: Taking the brand from his mom's basement to the NASDAQ. 
• Building Brand: Keys to building a brand that lasts and mistakes to avoid.
• Future of Brands: Thoughts on building a brand that lasts generations. 

Shawn Nelson is the Founder & CEO of LOVESAC.

• LOVESAC
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Ben Cogan, co-founder of Agora, joins the Wavebreak Podcast to share the current state of direct-to-consumer and how you can maximize success in 2023 and beyond. 

Topics covered include:

• Marketing Strategy: The importance of a smart marketing strategy for DTC businesses, including what channels to focus on, profitability optimization, and incrementality testing.
• Profitability: Insights on avoiding common mistakes to ensure sustainable growth and profitability.
• Future of DTC: The evolving DTC landscape, including increased competition and rising advertising costs, learn proactive strategies to stay ahead. 

Ben Cogan is the co-founder of Agora Brands, an e-commerce aggregator acquiring wonderful direct-to-consumer businesses.

• Agora
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode, we're joined by Jordan Hall, a Board Certified Nurse Practitioner and the Founder & CEO of Barefaced. Jordan started the brand with no prior product experience or capital. Today, the brand is one of the fastest-growing in skincare and proudly boasts 90% customer retention.

In this episode, we cover:

• Starting from Scratch: Discover how Jordan launched the brand, utilizing 0% interest credit cards for funding and rapidly selling out of initial inventory.
• Quality Over Quantity: Learn about the brand's unique approach of focusing on fewer, best-in-class products instead of focusing on trends.
• Organic Growth: Get the step-by-step growth playbook that Barefaced used to double revenue every year since inception, without traditional marketing.

Jordan Harper is the Founder & CEO of Barefaced.

• Barefaced
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode of the Wavebreak Podcast, we're joined by Lauren Dovey, the founder of Heat Healer. Heat Healer is a direct-to-consumer health & wellness brand focused on developing the world’s best heat therapy products.

In this episode, we cover:

• The story behind Heat Healer and how they sold out of their initial inventory in just 2 weeks
• How Heat Healer managed to capture the attention of prominent publications and even celebrities, earning featured spots and widespread recognition
• Future plans for expansion into additional products to further serve their customers

Lauren Dovey is the founder of Heat Healer.

• Heat Healer
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Jim Huether, CEO of Hyperice, joins the Leading Brands podcast to discuss the brand's rapid growth, global expansion, continued product innovation, and more. 

In the episode, the following topics are discussed:

• Growth Strategy: The approach that led the brand to scale from $500k to $65+ million in annual revenue in just 4 years
• Team Collaboration: Exploring how Hyperice's success is attributed to the cohesive synergy across all departments, fostering fast growth.
• Hiring For Growth: Actionable strategies and advice on how to make hires that scale with the brand.
• Daily Metrics: Discover the KPIs meticulously monitored by Jim, driving continuous brand improvement and success.
• Future Expansion: Hyperice's playbook for entering new markets and continuing to deliver innovative products. 

Jim Huether is the CEO of Hyperice.

• Hyperice
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Mikey Goldman, the Founder and CEO of Quiet Mind, makers of the original weighted pillow. 

Topics covered include:

• Launch strategy: How Quiet Mind approached their product launch, including PR and product seeding, and the initial results and lessons learned.
• Scaling UGC: Optimizing and scaling marketing efforts based on real customer feedback and leveraging user-generated content.
• Thingtesting launch impact: The impact of the Thingtesting launch on Quiet Mind's brand and revenue.
• Future growth plans: Mikey Goldman shares his plans for future growth and how Quiet Mind will stay ahead of the competition.

Mikey Goldman is the Founder and CEO of Quiet Mind. 

• Quiet Mind
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode of the Wavebreak Podcast, Katerina Mountanos, the Founder & CEO of Kosterina shares her inspiring journey building a leading lifestyle brand, starting with the world's best extra virgin olive oil.

In the episode, we cover:

• The fascinating founding story of Kosterina and surprise Whole Foods inquiry that led to rapid growth
• Lessons learned from working with ecommerce serial entrepreneur Marc Lore
• Ditching the typical CPG playbook and instead building a lifestyle brand to inspire people to live longer, healthier lives

And so much more.

Katerina Mountanos is the Founder & CEO of Kosterina. 

• Kosterina
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode, we're joined by Stafford Meyer, founder and CEO of Porte + Hall. As an interior designer, Stafford found a lack of doormat options that were stylish and functional, so she created them. The result? A collection of mats that are as beautiful as they are durable. 

In this episode, we cover:

• Why Mats: The founding story and motivation behind the brand
• Go To Market: Why the brand launched direct-to-consumer
• Successful Campaigns: Actionable examples of storytelling that drive revenue

Stafford Meyer is the Founder and CEO of Porte + Hall.

• Porte + Hall
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Over the last few years, Momentous Supplements has achieved rapid growth and in today's interview with Founder & CEO Jeff Byers, we cover it all. 

Momentous is a human performance company dedicated to creating no-compromise products and tools that support the endless improvement of personal performance.

In this episode, you'll learn:

• Founding Story: The strategic merger that led to Momentous becoming the leading brand it is today
• Partnership with Huberman Lab: Exploring the collaboration and its impact on growth
• Rapid Growth: Behind-the-scenes of the brand's marketing and operations resulting in 60%+ MoM growth

Jeff Byers is the Founder & CEO of Momentous Supplements.

• Momentous
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Ryan Duey, the co-founder and co-CEO of Plunge. Plunge is the creator of The Cold Plunge that you've seen all over your social media feeds the past few years.

In this episode, we cover:

• The fascinating founding story of Plunge and their journey in popularizing the term "Cold Plunge"
• How the brand was able to secure partnerships with leading athletes and influencers
• Future plans for expansion into additional products and the commercial market

Ryan Duey is the co-founder and co-CEO of Plunge.

• Plunge
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode, we're joined by Mike Xhaxho and Connor Saeli, the co-founders of Waterboy, a healthier and more effective way to hydrate and recover. Waterboy has scaled to a remarkable $10M+ in sales within a span of two years without any external funding.

You'll learn: 

• Waterboy's Growth Strategy: How they market the brand as a "creator" and scale their best content with paid advertising. 
• Product Development: Going from idea to best-in-class product and why they approach product development like a software company. 
• Marketing and Creative Testing: Learn the results of Waterboy's OOH, creative testing, and what's working for the brand now.

Mike Xhaxho and Connor Saeli are the co-founders of Waterboy.

• Waterboy
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Henry Murray, co-founder, CMO, and GM of the US Market at Waterdrop.

In this episode we cover:

• Marketing for 2023: paid social, influencer, ambassador, offline, and more
• Expanding into retail: from large retailers to company-owned flagship stores in locations like Mall of America
• Global expansion: how the brand scaled across Europe and now the United States

Henry Murray is the co-founder, CMO, and GM of the US Market at Waterdrop.

• Waterdrop
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Haley & Adam Weidenbaum, founders of Everhem, a leading custom window treatment brand. We chat about the brand's launch, rapid growth, and what's next for the company. 

You'll also learn how Everhem:

• Successfully brought a traditional in-person experience into the digital world
• Tested and scaled their marketing strategies as a bootstrapped brand on the rise
• Branded and named their company with an almost too good to be true inspiration

Haley & Adam Weidenbaum are the founders of Everhem.

• Everhem
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Charles Gorra, the Founder and CEO of REBAG, the luxury resale authority.

In the episode, the following topics are discussed:

• The founding story of REBAG and their innovative utilization of AI
• How luxury trends have evolved in recent years and insights into the present-day market landscape
• Strategies behind the top luxury brands and their ability to maintain their dominant positions
• The impact of emerging technologies and AI on the future of luxury and commerce

Charles Gorra serves as the Founder and CEO of REBAG.

• Rebag
• Rebag App
• Rebag 2022 Clair Report
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Meha Agrawal, Founder and CEO of Silk + Sonder, a women’s emotional health and mental wellness startup backed by Redpoint, 500 Startups, and more that makes daily and proactive self-help and self-care more personalized, accessible, and actionable for modern women and their communities.

In today's interview we cover:

• Best practices for creating a differentiated subscription product that sets you apart from the competition
• Building winning teams with example interview questions to find top performers
• How to lean into your strengths as a founder and delegate without taking your eye off the ball

Meha Agrawal is the Founder and CEO of Silk + Sonder.

• Silk + Sonder
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Kelly Watters, Co-founder and CEO of Western Rise, a high-growth apparel brand experiencing over 115% YoY growth.

In this episode, you'll discover:

• The inspiring brand journey of Western Rise as they redefine performance apparel through a captivating blend of style and functionality.
• A sneak peek into their exciting future product launches and fundraising plans.
• The secrets behind Western Rise's ability to attract top-tier talent, accelerating their growth even further.

Kelly Watters is Co-founder and CEO of Western Rise.

• Western Rise
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley is joined by the team at Kettle & Fire and Tatari to dive deeper into TV advertising.

From the Kettle & Fire team, we're joined by Niccolo Gloazzo and Victoria Belinsky, who are the Director of eCommerce and Senior Director of Brand Marketing at Kettle & Fire, respectively.

Matt Giannetti, Head of Platform Solutions at Tatari, also joins the conversation. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more.

This is a case study in scaling TV advertising, covering strategy, testing, creative, budget, measurement, and more.

You'll also learn:

• Key KPIs for understanding TV ad performance like Cost Per View (CPV)
• Approach to testing on TV with Tatari: Testing different channels almost every week to find optimal CPV, leveraging past campaigns and insights
• Unique approach in structuring the campaign for Kettle & Fire: Creating a learning agenda and testing top-performing insights from historical data, utilizing AI and machine learning to maximize testing learnings within a limited budget
• Approach to creative production: Agency-produced creatives, understanding user behavior on TV and digital platforms, opportunities to align traditional and online creative approaches on streaming platforms
• Importance of OLV in a streaming TV strategy: The synergistic relationship between OLV and streaming in building brand awareness and response

And so much more!

This episode is brought to you in partnership with Tatari. #ad

• Tatari
• Kettle & Fire
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Margaret Wishingrad and Ian Wishingrad, the co-founders of Three Wishes Cereal. Three Wishes is a healthy-while-delicious cereal brand that has rapidly expanded its presence in the market.

In this episode, you'll learn:

• The motivation behind creating a nutritional cereal and how Margaret and Ian transformed Three Wishes from a concept into a national brand
• How the brand secured partnerships with major retailers such as Whole Foods, Sprouts, Erewhon, and more
• The significance of their direct-to-consumer (DTC) arm in their business strategy and marketing initiatives

Margaret Wishingrad and Ian Wishingrad are the CEO and CMO, respectively, and co-founders of Three Wishes Cereal.

• Three Wishes Cereal
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode, we're joined by Ryan Babenzein, co-founder and CEO of Jolie, a beauty wellness brand that has achieved remarkable success in less than 18 months. Ryan is no stranger to entrepreneurship, having previously founded GREATS, a DTC pioneer that was acquired by Steven Madden in 2019. Ryan shares the growth strategies that have made Jolie so successful, so fast.

You'll learn: 

• Jolie's Growth Strategy: Ryan explains the tactics that Jolie has used to grow from zero to millions in revenue, all while being effectively bootstrapped. 
• Building a Team: Ryan shares how he has been able to maintain a small team of 3 (yes, 3) while achieving such fast growth.
• Contrarian Takes on DTC: Ryan offers his unique perspective on the direct-to-consumer (DTC) business model and how Jolie has used a contrarian approach to achieve success. 

Ryan Babenzein is CEO of Jolie Skin Co.

• Jolie Skin Co.
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Monica Royer, Founder & CEO of Monica + Andy, the children’s and family brand parents can rely on for the products, resources, and support needed to confidently navigate every stage of raising a family. 

Monica’s experience advising her brother, Andy Dunn, Founder of Bonobos, combined with her passion for high quality essentials and entrepreneurship, has been a driving force behind the continued growth and evolution of the Monica + Andy brand.

You'll also learn:

• Why the brand launched with a retail location and how it became the primary growth driver during the early years of the brand
• Retail strategy and how the brand has created a sub-brand that is launching in 1,000+ Walmart locations
• Future of the brand as they continue to scale into retail while remaining true to their DTC roots

Monica Royer is the Founder & CEO of Monica + Andy.

• Monica + Andy
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Andrew Ferenci, Founder and CEO of Comrad. Comrad launched their innovative compression socks after 200+ test iterations and have since become the leader in the category. 

You'll also learn Comrad's: 

• Product development process that led to industry-low return rates
• Approach to retail expansion as a digitally native brand
• CX best practices to stand out from the competition and create the best possible products 

And so much more. 

Andrew Ferenci is the Founder and CEO of Comrad.

• Comrad
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Dan Schaefer, co-founder of Native Pet. Native Pet launched as an Amazon-first brand in 2017 and today is an omnichannel brand across Amazon, DTC, and retail.

In this episode you'll:

• Discover why Native Pet decided to launch their brand exclusively on Amazon and how this strategy helped them gain traction in a highly competitive market
• Find out the results of Native Pet's initial advertising testing on OTT platforms and the impact it had on their brand awareness and sales
• Learn the valuable lessons Native Pet learned when launching their brand into retail

Dan Schaefer is co-founder of Native Pet.

• Native Pet
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Philip Inghelbrecht, CEO of Tatari. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more.

This is a masterclass on getting started with TV advertising with everything you need to know to get started across strategy, testing, creative, budget, measurement, and more. 

You'll also learn:

• Why TV advertising isn't as complex or expensive as you may think
• How brands can test and scale TV into a top channel
• What's currently working well in TV advertising
• How to know when your brand is ready for a Super Bowl commercial

Philip Inghelbrecht is the CEO of Tatari.

This episode is brought to you in partnership with Tatari. #ad

• Tatari
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Michael Charley, co-founder at Sunski. Michael co-founded the brand after he graduated into the Great Recession with no job prospects and today the brand generates millions in revenue. 

In this episode you'll learn:

• The brand's successful Kickstarter strategy and how Michael would approach the launch differently in today's market
• Why the sunglasses brand hasn't expanded into ski goggles like other brands in their space have
• Fresh ideas for increasing customer retention and building a long-term brand that lasts 

Michael Charley is co-founder at Sunski.

• Sunski
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Olek Potrykus, Head of Customer Experience at Tidio. Olek has worked at Tidio for nearly a decade helping brands master the art and science of customer experience. Today on the show, he shares best practices for 2023 and beyond. 

In this episode you'll learn:

• Current state of customer expectations and how you can use great CX to increase conversion rate by up to 3x
• AI's impact on Customer Experience and how you can be ahead of the pack in every way
• Essential best practices for customer success (channels, automation, and more)

Get an exclusive discount on Tidio with promo code "LEADERS" - Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps eCommerce merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio today. 

• Tidio
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Jedd Rose, Cofounder and President of Topo Designs. Since 2008, Topo Designs has grown from a vision of two founders, Jedd Rose and Mark Hansen, into a talented 70-person team. Consumers can find Topo Designs products sold in over 30 countries and 1,200+ stores.

You'll also learn Topo Designs:

• Inspiring founding story and lessons learned launching a brand in 2008 with no previous experience making products
• Approach to product innovation that stands out from the competition and rest of the market
• Future of the brand with their recent investment raised and their exciting expansion plans for the company

Jedd Rose is President of Topo Designs.

• Topo Designs
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Brad Day, CEO of Helm Boots. Brad joined the brand after a successful career at Adidas and TaylorMade, and he brings a wealth of retail knowledge and experience to the table.

In this episode you'll learn:

• Learnings from Brad's time at Adidas and TaylorMade and how he applies them to his work in DTC
• How the brand was able to increase profitability while lowering prices
• Core strategies for maximizing profitability as CEO across the entire business

Brad Day is CEO at Helm Boots. 

• Helm Boots
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Rod Morris, Cofounder and President of Lovevery, a company that creates and sells innovative developmental products. Since its founding in 2017, Lovevery has grown to over $200 million in revenue. Rod shares the brand's story and insights on how they were able to scale so successfully.

You'll also learn Lovevery's:

• Unique approach to retail, which includes selling in Target and on Amazon as a DTC business
• Product development strategy and how it has been a key growth lever for the brand
• iOS-proof marketing strategies, which enabled the brand to weather changes to Meta with minimal consequences
• Influencer marketing strategy and how they work with influencers to reach their target audience and drive sales

Rod Morris is President of Lovevery. 

• Lovevery
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.