Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business.
Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:
- Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?
Check out Jessica’s courses and programs at eCommerceBadassery.com, including:
- Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
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295. eCommerce Website Updates for the Holiday Season
Episode 295
Tuesday, September 3, 2024 • Duration 21:21
Ready to capitalize on the biggest shopping season of the year? You put so much time, energy, and effort into bringing traffic to your website, let's make sure it's optimized to create a great shopping experience optimized for conversion.
In this episode, we're exploring 6 website updates you should make to optimize it for Q4 sales.
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
294. How to Increase the Conversion of Your Best Seller This Holiday Season
Episode 294
Tuesday, August 27, 2024 • Duration 15:38
You ready to set up your website so it'll do the selling for you? In today's episode, we're going to walk through a structure you can use on your product pages to increase conversion of your best-selling products just in time for the holiday season.
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
285. How to Optimize Your Email List Growth Strategy
Episode 285
Tuesday, June 25, 2024 • Duration 21:41
Did you know? 60% of your Q4 sales will come from customers who engaged with you in the first half of the year.
While that's a huge percentage, there is still a lot of opportunity for you to acquire new customers in Q3 that can turn into repeat customers during the holiday season.
But acquiring new customers isn't the only thing you'll want to focus on. You want to get those people onto your email list so you can continue to market them throughout the rest of the year.
What does that take? An intentional email list-building strategy.
Like what you heard? I’d be forever grateful if you’d rate, and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
BONUS: The Lounge Price Isn’t Going Up - Here’s Why I Changed My Mind
Monday, January 30, 2023 • Duration 05:42
The price of the Lounge Membership was scheduled to increase on January 31st. But something happened that reminded me WHY I priced this way in the first place and I decided to stick to my original plan and get a bit more creative.
Tune in for the details... including a business lesson or two of course.
195. 12+ Things to Automate in Your eCommerce Business
Episode 195
Tuesday, January 24, 2023 • Duration 17:33
eCommerce automation. It's quite the buzzword in the online space and for good reason. Because with advancements in technology, there are so many systems and processes that can be automated in your eCommerce business. The more you automate, the more streamlined and profitable it will be.
Tune in to hear 12+ ways you can automate your eCommerce business starting now.
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194. [BIZ BITE] What Should I Use as a Post-Purchase Upsell
Episode 194
Thursday, January 19, 2023 • Duration 02:07
One of the easiest ways to increase the average order value of your eCommerce store is with cross-sells, but a post-purchase cross-sell is one of the highest converting options.
Tune in to hear how to choose the best products to use in a post-purchase cross-sell.
Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
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193. How to Create a Cohesive Omni-Channel Marketing Campaign for Your eCommerce Business
Episode 193
Tuesday, January 17, 2023 • Duration 24:36
Get a behind-the-scenes look at what a true omnichannel marketing campaign looks like and how to create one for your business.
Jessica shares multiple examples from different businesses including one from her previous gig and shows you how you can apply these same concepts to your business so matter how big or small your business and team are.
Ready to Level Up Your Email Marketing & eCommerce Business?
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192. [BIZ BITE] How Can I Grow My Business if I Don’t Have Money to Invest
Episode 192
Thursday, January 12, 2023 • Duration 03:56
When an entrepreneur comes to me and asks what should I do to grow my business the first question I usually ask them in response is do you have more time or do you have more money?
The truth of the matter is, in most cases, you’re either going to see slow growth organically or faster growth with investment.
But many early entrepreneurs say they don’t have money to invest - but they also don’t want to wait to catch traction organically... so what do you do?
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
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