Reese De Luca ran ads for three months. They brought in one order. He hasn't spent money on ads since, and today about 75% of his sales come from standing behind a table and talking to people.
In this episode, Reese breaks down how he built Skincare for Weirdos from a single pimple patch into a full four-step routine without investors, loans, or an ad budget. We talk about why he almost named the brand Patchy and what changed his mind, how being called a weirdo growing up became the most valuable asset he owns, why his pimple patches aren't even in his top five sellers anymore and why that was the plan, the discipline of making every product earn its place on the table, how he built a booth people stop at instead of scroll past, and the 25 years of fashion and design experience that let him skip the $20,000 branding agency invoice.
If your product is good but your brand could belong to anyone, this one is for you.
🎯 FREE LIVE WORKSHOP – August 20: I'm walking you through the 3R Strategy, the exact framework I use with private clients to break through growth plateaus. Live on Zoom, kept small, completely free. Save your spot: https://learn.rectified.co/break-through-your-growth-plateau
Skincare for Weirdos on the web: https://skincareforweirdos.com/Skincare for Weirdos on Instagram: https://www.instagram.com/skincareforweirdosSkincare for Weirdos on TikTok: https://www.tiktok.com/@skincareforweirdos
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LinkedIn: https://www.linkedin.com/in/sandydedeian/
Chapters:
02:46 Origin of the Weirdoverse
08:32 Product Development Process
15:30 Pop-Ups as Growth Engine
18:40 Shopify POS and Email Flows
23:38 Social Content Mix
29:39 Wholesale Growth Plan
33:38 Advice for Founders
36:08 Funding Without Debt