Digital Marketing Masters Podcast – Détails, épisodes et analyse

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Digital Marketing Masters Podcast

Matt Rouse

Business & Entrepreneuriat

Fréquence : 1 épisode/9j. Total Éps: 287

Digital Marketing Masters Podcast with your host, Bestselling Author, Matt Rouse and your co-host, Film Maker, Mahek Anam. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea and will knock your socks off.

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🇨🇦 Canada - marketing
22/05/2026
#75
🇨🇦 Canada - marketing
21/05/2026
#35
🇨🇦 Canada - entrepreneurship
14/01/2026
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🇨🇦 Canada - entrepreneurship
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https://hookseo.com/podcast
139 partages
https://hookdm.com
50 partages
https://matthewrouse.com
50 partages

https://www.linkedin.com/in/mattmrouse/
6 partages

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Reddit to Revenue: Mining Customer Signals Using AI with Kay Allison (276)

Saison 7 · Épisode 276

mardi 2 décembre 2025 • Durée 30:52

In this episode of Digital Marketing Masters, I sit down with product development and consumer insights expert Kay Allison to explore how AI can supercharge audience research and product innovation. We discuss why so many entrepreneurs (and big brands) mistakenly project their own preferences onto customers, how to recognize different decision-making styles and motivations, and the importance of uncovering real human conflicts, those tension points between what people want and what’s available. Kaye shares practical, low-cost methods to mine authentic customer conversations from Reddit, reviews, and social platforms, plus how to structure prompts for AI tools to identify segments, surface unmet needs, and turn messy qualitative data into actionable insights.

We also dive into advanced and “poor man’s” workflows: using Reddit’s Answers, exporting forum threads into docs, and uploading them to AI for synthesis; directing models to targeted sources and timeframes; and crafting context-rich prompts that specify role, data, output, and formatting. Kaye outlines a replicable prompt framework and offers her custom GPT for sorting customer data. We wrap by connecting these skills to broader problem-solving—from consumer research to complex health contexts—while emphasizing ethical use and the power of better questions to get better answers.

Kay: https://kayallison.com/

https://serve.podhome.fm/episodepage/digital-marketing-masters/276

(00:02) Opening and guest introduction: Kaye Allison

(01:27) Kaye’s one‑breath background and philosophy on consumer insight

(03:06) Entrepreneurs are not their customers: assumptions and humility

(04:28) Different decision styles and motivations beyond business growth

(06:13) Moving past basic AI use cases to learn your audience

(06:35) Mining Reddit and reviews; social listening with AI

(10:08) Hands‑on with Reddit Answers and broadening competitive sets

(11:32) Scrappy workflows: collecting posts and analyzing with AI

(12:07) Low‑cost tools, brand mentions, and what to ask AI

(12:32) Finding conflicts, segments, and gaps in consumer data

(14:10) Directing AI research: where to look and time windows

(16:01) Human nuance vs aggregates; walls around data sources

(18:36) Fragmented health data and DIY analysis with AI

(21:01) Asking better questions: from focus groups to prompting

(23:04) Context engineering and prompt structure best practices

(26:06) Non‑diagnostic framing and advocating with your doctor

(27:33) How to contact Kaye and her custom GPT offer

Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot

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Is Your Automation Removing Humanness? with George Bryant (275)

Saison 7 · Épisode 275

mardi 4 novembre 2025 • Durée 38:15

In this episode of Digital Marketing Masters, I chat with George Bryant (The Mind of George) about the balance between AI automation and human connection in business. George shares wild stats from his podcasting journey, why “user‑generated keynotes” beat rehearsed scripts, and how doubling down on principles and values outlasts fast‑changing tactics. We dig into the real end goal behind most tech and automation, giving people time back. And why removing the “secret ingredient” (you) can stall growth. From customer journeys to local SMB automation, we explore what to automate (the admin and repetitive tasks) and what to keep human (coaching, trust, nuance, and community). We also talk AI’s exponential pace, robotics already in the real world, and the growing demand for authentic relationships, plus a few tales from the chicken coop that remind us business is ultimately people to people. If you’re wrestling with how to apply AI without erasing your voice, this conversation maps a practical path: automate the parts nobody misses so you can show up more where it matters. Principles over platforms, relationships overreach, and human magic at the heart of modern marketing.

Resources and links mentioned:

George Bryant: https://mindofgeorge.com

https://serve.podhome.fm/episodepage/digital-marketing-masters/275

https://serve.podhome.fm/digital-marketing-masters

Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot

The Future of Work and AI with Ethan Holland (265)

Saison 7 · Épisode 265

jeudi 27 février 2025 • Durée 01:06:30

In this episode of the Digital Marketing Masters podcast, host Matt Rouse welcomes Ethan Holland, an expert in AI and digital transformation.

Ethan's AI News:
https://ethanbholland.com/category/this-week-in-ai/

AI Local Marketing for SMBs: https://smbautopilot.ai

https://serve.podhome.fm/digital-marketing-masters

(00:00:02) Introduction and Guest Welcome

(00:01:09) Ethan Holland's Career Journey

(00:02:11) AI and Its Impact on Marketing

(00:04:32) AI's Role in Marketing Strategy

(00:06:21) SEO and AI: The Future of Search

(00:12:01) AI's Impact on the Workforce

(00:18:01) The Future of AI and AGI

(00:31:10) AI in Video and Image Creation

(00:45:18) AI's Influence on Social Media

(01:01:18) The Future of AI: Blind Spots and Opportunities

They discuss Ethan's extensive background in legacy media and his passion for AI, highlighting his blog that tracks AI developments with over 21,800 organized links. The conversation delves into the (now) release of GPT 4.5 and the potential of GPT 5, exploring how AI tools might evolve from tactical aids to strategic decision-makers in marketing.

Ethan shares insights into the future of work, suggesting that while AI might disrupt certain industries, it could also augment human capabilities, particularly in creative and strategic roles. They discuss the potential for AI to level the playing field by providing expertise across various domains, but also the challenges of widespread adoption and the risk of job displacement.The discussion shifts to the impact of AI on social media and content creation, pondering whether AI-generated content could overshadow human creativity. They explore the implications of AI in video and image generation, with Ethan highlighting advancements in image-to-video technology and the potential for AI to transform media production.Matt and Ethan also touch on the societal implications of AI, including the concept of universal basic income as a response to potential job losses. They consider the global distribution of AI technology and the importance of ensuring access to AI tools across different regions.Finally, they discuss the future of AI in customer service and the potential for AI to enhance user experiences by providing efficient and personalized interactions. Ethan emphasizes the importance of embracing AI's multimodal capabilities, suggesting that vision and audio integration will be key to future developments.

174 - Press Release Marketing With Mickie Kennedy

jeudi 6 mai 2021 • Durée 30:03

Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press releases. Mickie's service provides small businesses with a press release service they can actually afford, giving them access to the media and to a national newswire — all with a personal touch. eReleases: https://www.ereleases.com The PR Plan: https://www.ereleases.com/plan/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

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The State of The American Food Industry with David Page (173)

Saison 3 · Épisode 173

mardi 4 mai 2021 • Durée 31:59

Matt has a frank food discussion with Author, Producer, and Foodie, David Page about the state of the American food industry and his new book, Food Americana. Two-time Emmy winner David Page changed the world of food television by creating, developing, and executive-producing the groundbreaking show Diners, Drive-Ins and Dives. Before that, as a network news producer based in London, Frankfurt, and Budapest, he traveled Europe, Africa, and the Middle East doing two things: covering some of the biggest stories in the world and developing a passion for some of the world’s most incredible food. Page walked through Checkpoint Charlie into East Berlin the night the Berlin wall opened, but his favorite memory of the eastern side before reunification remains the weisswurst sold under the S-Bahn elevated train. He was first served couscous by Moammar Khaddafy’s kitchen staff while waiting in a tent to interview the dictator in Libya. Blood oranges at a three o’clock breakfast with Yasser Arafat. Wild boar prosciutto in Rome. Bouillabaisse in Marseille. Cheese pies in Tbilisi. Venison in Salzburg. Nonstop caviar in Moscow. He even managed to slip a few food features in between the headline stories, such as a profile of Germany’s leading food critic, which turned out not to be the oxymoron one might assume. Once back in the states, Page has pursued his passion both personally and professionally. Show-producing Good Morning America, he was involved in a substantial amount of food coverage, including cooking segments by Emeril Lagasse. Creating Diners, Drive-Ins and Dives and hands-on producing its first eleven seasons took him deep into the world of American food—its vast variations, its history, its evolution, and especially the dedicated cooks and 212 Food Americana chefs keeping it vibrant. His next series, the syndicated Beer Geeks, dove deep into the intersection of great beer and great food. It is those experiences, that education, and the discovery of little-known stories and facts that led Page to dig even deeper and tie the strands together in Food Americana. Food Americana on Amazon: https://amzn.to/33ceuUF

Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Market your local business on autopilot:

172 - Youth Community Building with Ashley Lin

jeudi 29 avril 2021 • Durée 23:42

Ashley Lin, the 17-year-old rising star entrepreneur from Vancouver, Washington, and published author of her first book, Youth Organizer: Cultivating More Powerful Digital-First Communities. Where are the online communities forming where young people hang out? How does online community building start? What's the state of social media and youth in 2021? What matters to today's youth? Find out. The book on Indigogo: https://igg.me/at/n3rk7xNFV3U/x/26391299#/ Linkedin Ashley Lin: https://www.linkedin.com/in/ashleyylin/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

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171 - Marketing Technology for Customer Love

mardi 27 avril 2021 • Durée 33:56

Customer Love is the most important objective for business success and marketing technology is a critical component of it. I am joined by Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance and founder of The Digital Transformation Agency and Innovation Loft. Love your customers - but use tech to scale the love. Link to the Winning Digital Customers Amazon Page: https://wdc.ht/amazon Winning Digital Customers Website: https://WinningDigitalCustomers.com Digital Marketing Masters Podcast: https://hookseo.com/podcast

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170 - What is Customer Value Optimization?

jeudi 22 avril 2021 • Durée 24:47

Will Laurenson is a Customer Value Optimisation specialist, helping brands acquire more higher-value customers. CRO or Conversion Rate Optimization is the new trend in eCommerce and with good season. It's making people more money every day. We also talk about why a focus on customer value is important. Will Will give you the will to use CRO? Customers Who Click https://www.customerswhoclick.com CWC Podcast https://www.customerswhoclick.com/customers-who-click-podcast/ Digital Marketing Masters Podcast https://hookseo.com/podcast

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169 - Are Coupon Apps Stealing Your Margin?

mardi 20 avril 2021 • Durée 31:22

Kathleen drops an amazing eCommerce knowledge-bomb on the show today that could be costing you a fortune if you sell online. Kathleen is the VP of Marketing at clean.io, a digital engagement security platform that helps marketers take control of the way businesses interact with their users online. She's also the host of the long-running Inbound Success Podcast.

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168 - ADA Regulations For Websites And Better UX

mercredi 14 avril 2021 • Durée 28:54

Tony is a 30+ year Entrepreneur who has fueled his passion for helping others with his newest company ADA Comply Guy where he helps businesses attract more customers using Assistive Technology. His mission is to help make the Internet Accessible to people of ALL Abilities. We chat about the new ADA Regulations for business websites and how you can capitalize on them while providing a better experience for your customers. https://www.adacomplyguy.com https://www.facebook.com/Tony.ADAComplyGuy https://www.instagram.com/adacomplyguy/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

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