Marketing Expedition Podcast—Your Roadmap to Brand Growth & Business Success
Looking for expert marketing strategies, branding insights, and the latest trends to grow your business? The Marketing Expedition Podcast, powered by Peppershock Media, delivers actionable tips, inspiring interviews, and cutting-edge techniques to help you market smarter and stay ahead of the competition.
Hosted by Rhea Allen, President/CEO of Peppershock Media, adjunct marketing professor, sought-out speaker, and industry marketing expert, this podcast covers everything from content marketing, social media strategies, and AI-powered tools to video production, storytelling, and digital advertising.
Each episode also features Rhea’s Marketing Essentials Moment—the basics that you need to help you continue to build your brand and your bottom line!
Join the Marketing Expedition Community at www.TheMarketingExpedition.com for even more resources, exclusive content, and expert guidance to accelerate your success.
Peppershock Media has been helping businesses disrupt, connect, and inspire since 2003, providing award-winning creative production, branding, and marketing strategies. Learn more at www.peppershock.com.
Whether you're a business owner, entrepreneur, creative professional, or marketing enthusiast, The Marketing Expedition Podcast gives you the tools to stand out in today’s fast-paced digital world. Subscribe now and start your marketing journey—ranked in the top 5% of podcasts globally by ListenNotes! 🚀
How to Get Seen, Trusted, and Paid for What You Already Know with Christine Blosdale | Marketing Expedition Podcast
Épisode 278
jeudi 22 octobre 2026 • Durée 42:18
Christine Blosdale is known as the Expert Authority Coach and is a five-time #1 best-selling author, award-winning media personality, and the host of the Expert Authority Coach Podcast.
With over 25 years of experience in personal branding and magnetic marketing, Christine has helped countless entrepreneurs, coaches, authors, and thought leaders get seen, trusted, and paid for what they already know.
A former content creator for powerhouses like America Online, Microsoft, Christine brings her signature blend of media savvy and marketing magic to everything that she does. Her coaching style is simple, easy, and fun, and most importantly, effective.
Her mission is simple, to help you get seen, trusted, and paid as the go-to expert in your space.
And as a business coach for women, Christine specializes in helping entrepreneurs in the 35 to 65-year-old demographic move from being a best-kept secret to a category of one.
00:00 - 00:19 "If you're a content creator, this is so important to you because, you know, comedians are just like our canary in the mine, our dog in the fight. They don't have any special advantages or position than any of the rest of us. So what happens to them gives us a sense of what's going to happen to us. How freely you can swing your arms in the area of free speech.” —
00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast
From 5 Reviews a Month to 60: The System That Changed Everything with George Swetlitz | Marketing Expedition Podcast
Épisode 277
jeudi 15 octobre 2026 • Durée 39:07
George Swetlitz is the Co-Founder of RightResponse AI, a reputation management platform designed to help location-based businesses drive customer growth. RightResponse AI uses advanced AI to help businesses grow through better review management, deeper review insights, and a stronger understanding of the competitive environment—all focused on driving customer acquisition and retention. George’s approach to AI is grounded in operational experience, with a focus on creating practical solutions that deliver measurable results.
Before launching RightResponse AI, George led Alpaca Audiology, scaling the retail healthcare company to over 220 locations nationwide. He began his career in consumer goods at Sara Lee Corporation, later advising businesses on earnings improvement and operations strategy. A graduate of Harvard Business School, George is a seasoned operator who understands how to grow organizations both organically and through smart systems. His expertise lies at the intersection of applied AI, customer acquisition, and local marketing always with a focus on results, not theory.
00:00 - 00:43 “Our point of differentiation from other review management platforms is we add interesting things about the business into the response. So most AI review platforms parrot back what's in the review. I liked the burgers and hated the fries. Well, we're glad you loved the burgers and we're disappointed you didn't like the fries. What we'll say is we're glad you liked the burgers. We work with this farm in Colorado, ranch in Colorado that has grain-fed beef. We've been working with them for 25 years. We build on the review. We say something in that response that wasn't in the review that gives the business personality.” — George Swetlitz
00:44 - 01:01 Welcome to Peppershock Media’s Marketing Expedition Podcast
01:02 - 02:57 George’s Background
02:58 - 08:28 Marketing Essentials Moment: AI summary search results
08:29 - 10:29 Welcome to the show, George!
10:30 - 12:29 Generating Reviews with AI
Search Everywhere Optimization: The Future of Search with Sean Garner | Marketing Expedition Podcast
Épisode 276
jeudi 8 octobre 2026 • Durée 37:52
Sean Garner is an entrepreneur, marketing strategist, and the founder of Sean Garner Consulting, a full-service agency and fractional CMO partner for local service-based businesses.
With over a decade of hands-on experience, Sean has helped health and wellness companies, medical clinics, law firms, coaches, consultants, and home service providers grow with clarity, confidence, and consistent lead generation. Drawing from his background as a gym owner, firefighter, and faith-driven family man, Sean understands the realities of running a business while juggling life's priorities.
His superpower is simplifying marketing, turning confusing tactics into clear, actionable steps that drive real growth. Whether it's through story brand messaging, website design, or sales funnel strategy, Sean empowers business owners to take control of their marketing and become the trusted go-to choice in their market.
00:00 - 00:27 "We are not relying on automation to grow our business. The point of automation and leveraging AI in the business is to capture the people that fell through the cracks. Human touch is still always going to win. I'll die on that hill for a long time. I think that the AI and the automation is great to make sure people don't fall through the cracks. But if you're relying on that and you're frustrated that your business is stagnated, that's because guess what? People love people. People love humans. So be human and connect to those people.” — Sean Garner
00:28 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:46 - 01:44 About Sean
01:45 - 06:42 Marketing Essentials Moment: Universal Commerce Protocol on Google
06:43 - 09:04 Welcome to the show, Sean!
09:05 - 11:15 Effective Marketing Tactics
11:16 - 12:39 Automating Google Reviews
12:40 - 14:27 Search Everywhere Optimization
How to Audit and Optimize Your Content Marketing with Lee Densmer | Marketing Expedition Podcast
Épisode 275
jeudi 1 octobre 2026 • Durée 44:50
Lee Densmer is a content marketing strategist who helps B2B teams fix the costly content breakdowns that stall revenue growth. After analyzing more than two dozen established content programs, she identified 40 recurring issues that consistently sabotage performance—and literally wrote the book on how to solve them.
With 20 years of experience in B2B marketing, Lee created an efficient 3x5 content strategy to simplify content marketing, helping busy teams do more with less while finally seeing results. Known for her straight talk and clarity-first approach, she gives marketing leaders the tools to cut through complexity, reduce stress, and build content engines that drive growth.
00:00 - 00:20 "So often when I go into a content program there's a person, a leader often, who wants to do something different every week. They want to experiment, they want to pivot, they want to try something new and that is a terrible idea. You make these decisions once and please stick with it for at least six months so you'll know if it worked or not.” — Lee Densmer
00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:40 - 01:34 Lee’s Background
01:35 - 05:02 Marketing Essentials Moment: AI in Business
05:03 - 06:34 Welcome to the show, Lee
06:35 - 08:07 Memorable Travel Experiences
08:08 - 10:39 Diving into Content Marketing
10:40 - 12:30 The Content Audit Process
12:31 - 14:28 Foundational Decisions for Content Programs
14:29 - 16:03 Balancing Team Capacity with Content Goals
16:14 - 18:38 The Value of Transcription Tools
18:39 - 20:43 Overview of Lee's Book “Content Simplified, The Biggest B2B Content Marketing Mistakes and How to Fix Them” - https://leedensmer.com/book/
The 5 Marketing Principles That Turn Strangers Into Customers with Seth Greene | Marketing Expedition Podcast
Épisode 274
jeudi 24 septembre 2026 • Durée 31:26
Seth Greene, founder and CEO of Market Domination LLC, is widely recognized as one of the nation’s leading authorities on growing businesses through what he calls “50 Dream Affiliates.” His company earned a spot on the Inc. 5000 list in 2023. A serial entrepreneur, Seth has launched four successful businesses and built a reputation for turning strategic partnerships into real, measurable growth.
Seth is also the co-host of the *Sharkpreneur* podcast alongside *Shark Tank’s* Kevin Harrington. The award-winning show has been ranked as the #6 business podcast to listen to—and perhaps even higher by now! On top of that, Seth is a nine-time bestselling author and a sought-after voice in the media, with features and interviews on NBC News, CBS News, Forbes, Inc., and other major outlets.
In addition, he is the only person in history to have been nominated three consecutive years for the prestigious GKIC Marketer of the Year Award.
00:00 - 00:44 "I think that there are five principles to attracting new customers like magic to your business. I think the really short version of what they are is number one, who's your target market and how laser-focused, micro-niche-specific can you get? Where do they hang out? Where are you going to reach them in an affordable, effective manner? Why should they do business with you as opposed to anyone else? Why are you different? What are you going to do for them? And then how are you going to communicate all of that to the right people in your target market in such a way that gets them to pay attention, raise their hand, say they're interested, and then go through a process so by the time they talk to you, they are pre-qualified, pre-interested, and predisposed to do business with you.” — Seth Greene
00:45 - 01:02 Welcome to Peppershock Media’s Marketing Expedition Podcast
01:03 - 02:05 About Seth
02:06 - 07:42 Marketing Essentials Moment: Building Relationships as Revenue Channels
Master Cold Email Outreach and Generate Sales with Adam Rosen | Marketing Expedition Podcast
Épisode 273
jeudi 17 septembre 2026 • Durée 39:42
Adam Rosen is a world-traveling entrepreneur who sold his first tech startup in 2019. He currently leads eocworks.com, an email marketing agency helping startups, unicorns, and Fortune 500s generate sales through email. Having exited multiple businesses and led multimillion-dollar real estate developments, Adam now enjoys the freedom of building successful ventures while exploring the world’s most inspiring places.
00:00 - 00:46 "Well, when it comes to email, there's no true silver bullet. Everyone's always looking for that one thing that's going to get you this amazing reply rate or meetings book or open rate or this or that. And the reality is it's about doing a bunch of things well that give you a one to three percent lift on each of those things. But at the end of the day, it still comes to what's the offer. Like, you know, the old saying, at least I did some real estate development and specifically land development. And one of the things you'd hear quite a bit is you can put lipstick on a pig, but at the end of the day, it's still a pig. So when it comes to marketing, it's like we can do our best to make any offer sound as good as possible. But at the end of the day, the offer is what the offer is.” — Adam Rosen
00:47 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast
Why Zamzows Had to Relearn Marketing for a New Generation with Callie Zamzow | Marketing Expedition Podcast
Épisode 272
jeudi 10 septembre 2026 • Durée 57:23
Callie Zamzow is a fourth-generation leader of the Zamzow family of businesses, which includes Zamzows, a 92-year-old chain of garden and pet supply stores, Dynamite Specialty Products, a 44-year-old manufacturing and distribution company, and a diverse portfolio of real estate holdings. Rooted in tradition but driven by creativity, Callie brings curiosity, grit, and a deep appreciation for laughter to her leadership.
00:00 - 00:42 "We think of our customer base, and we sort of segregate them a lot of times in ages, kind of where they are in the spectrum of life, because, you know, we're selling things for primarily homeowners, but we also sell things for people who are in apartments and that sort of thing. We think about who we're actually talking to. And that's become more and more difficult, I think, as the population is aging, and then we're having newcomers coming in, and the way that they are communicated, too, like how you actually reach these different people. And then even the tactic, you know, just a regular old radio ad works really, really well for one type of person. There's a whole genre of people who don't even listen to the radio anymore.” — Callie Zamzow
00:43 - 01:00 Welcome to Peppershock Media’s Marketing Expedition Podcast
From Sports to Leadership, Unlocking High Performance with Justin Jantz | Marketing Expedition Podcast
Épisode 271
jeudi 3 septembre 2026 • Durée 50:45
Justin Jantz helps leaders and organizations solve complex challenges, strengthen leadership capacity, and develop new ways of thinking that advance people, culture, and performance. Throughout his career—which spans commercial banking, coaching, officiating, teaching, and civic and nonprofit governance—Justin has partnered with teams and individuals across sectors to unlock greater impact and achieve better outcomes.
Today, Justin is transitioning into organizational strategy and leadership consulting, bringing a grounded perspective shaped by real-world execution, intentional leadership, and a people-centered approach. His philosophy is rooted in the belief that people development is organizational development, and that sustainable growth requires both strategic insight and relational intelligence.
Justin is passionate about leveraging assessments, coaching, and collaborative frameworks to help individuals and teams navigate change, strengthen culture, and expand their leadership impact.
00:00 - 00:46 "I got offered an opportunity to go and to learn about banking. And I knew nothing about banking at that time. And I'd been recruiting. And I'd built some skills that could potentially come over to banking. Game planning and that kind of strategy and the preparation that goes into a week. A lot of blocking. Blocking and tackling. A lot of fundamental, you know, things that are just, like, good sound fundamentals are applicable across the board.” — Justin Jantz
00:00 - 01:05 Welcome to Peppershock Media’s Marketing Expedition Podcast
01:04 - 02:19 About Justin
02:20 - 06:51 Marketing Essentials Moment: Business Athlete Coach
06:52 - 11:25 Welcome to the show, Justin!
11:26 - 15:16 Entering the Banking World
15:17 - 16:54 Insights in Banking
16:55 - 18:24 Journey into Leadership Consulting
18:25 - 20:01 The Complete Leader Program
Creating Engaging Corporate Events and Experiences with Mark Mallchok | Marketing Expedition Podcast
Épisode 270
jeudi 27 août 2026 • Durée 56:52
Mark Mallchok is the Principal & Chief Event Strategist at Brella Productions, which he co-founded in 1992. A veteran event producer and video director, he has spent more than 30 years creating high-impact corporate meetings and global events for Fortune 100 clients. With a background in theater and film, Mark specializes in audience engagement and designing face-to-face, virtual, and hybrid experiences that support business goals and elevate attendee connection.
00:00 - 00:25 "This is something that most people putting on events forget, but like the connections and the camaraderie and the moments and those people that you meet and then continue on relationships with, that's the reason we're there. And unfortunately, most of the time we try to cram way too much content into our programs and we don't give enough breathing room and opportunity for people to meet each other.” — Mark Mallchok
00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast
27:23 - 32:14 The Challenge of Information Overload
32:15 - 36:06 Creating Engaging Presentations
Mastering SEO in the Age of AI with Chris Rossi and Warren Danforth | Marketing Expedition Podcast
Épisode 269
jeudi 20 août 2026 • Durée 47:50
Chris Rossi is the founder of ClickSluice, a Boise-based digital marketing agency that helps local service businesses grow through SEO, Google Ads, conversion-focused websites, and strategic branding. A Google Ads Certified Partner, Chris also teaches digital marketing for the National Business Institute and has been featured in Law.com, Lawyer Monthly, and Attorney at Work. With a background in marketing and IT, he now focuses on integrating AI into agency operations, building custom tools that improve search visibility, optimize paid advertising, streamline website development, and deliver faster, better results for clients.
Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 20 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat remover. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry.
00:00 - 00:20 "The days of keyword rankings and blue links and things like that are pretty much gone. And people are asking questions and the AI is answering them. And so, the way to win that, the way forward is, again, it's brand. I keep going back to it, but it's your brand and being kind of present everywhere.” — Chriss Rossi
00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:40 - 03:06 About Chris and Warren
03:07 - 10:17 Marketing Essentials Moment: Top AI Tools for Marketing
10:18 - 11:16 Welcome to the show, Chris and Warren!
11:17 - 13:59 The Impact of AI on Small and Medium-Sized Businesses
14:00 - 18:07 Transition from SEO to Full-Spectrum Marketing
12:30 - 14:59 Case Study: Restaurant Success Story
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