Marketing Expedition Podcast with Rhea…

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https://themarketingexpedition.com
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https://themarketingexpedition.com/
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http://peppershock.com/book-rhea/
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https://www.linkedin.com/in/christopherewallace/
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Integrating Digital and Physical Experiences to Enhance Brand Loyalty with Ondar Tarlow | Marketing Expedition Podcast

Episode 239

Thursday, June 26, 2025 • Duration 56:42

Ondar Tarlow is a seasoned marketing executive with 20+ years of experience in brand strategy, digital transformation, and lifestyle marketing. Now a consultant for motorsports, finance, and lifestyle brands, he partners with organizations like Fast Lane Drive to fuse passion and performance. His creative work, including sponsorships with the LA Chargers, Anaheim Ducks, and BeachLife Festival, reflects his talent for building memorable, engaging brand stories—with a dash of humor to make them shine.

00:00 - 00:15 "Anyone can have a logo on a screen. Anyone can have a logo that it's up on the board if they can afford it. But the point is, is that's one element that should be in an arsenal of what your plan is to leverage the fan base, right? Cause those fans are very loyal.” — Ondar Tarlow

00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:35 - 01:57 Ondar’s Background

01:58 - 10:35 Marketing Essentials Moment: Keeping it R.E.A.L.

10:36 - 12:15 Welcome to the show, Ondar!

12:16 - 16:37 The Evolution of Digital Marketing

16:38 - 22:18 Success Story: Real Estate Video Marketing

22:19 - 27:21 Generational Influence on Buying Decisions

27:22 - 34:27 The Importance of Multi-Channel Engagement

34:28 - 35:04 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

35:05 - 38:22 Fast Lane Drive

38:23 - 41:20 Creating Engaging Content for Car Enthusiasts

41:21 - 45:22 Integrating Your Brand

45:23 - 49:26 Case Study: Partnership with the Los Angeles Chargers

49:27 - 50:31 Importance of Long-Term Sponsorships

50:32 - 51:46 Building a Community of Marketers

51:47 - 52:20 Reach out to Ondar - https://www.linkedin.com/in/ondar/

52:21 – 55:16 Humor in Marketing

55:17 - 55:55 Thank you so much, Ondar! Share this podcast, give us a review, and enjoy your marketing journey!

55:56 - 56:42 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Branding #BrandLoyalty #GenerationalInfluence #MarketingEssentialsMoment #Authenticity #EngageConsistently #ActwithIntention #LeverageYourNetwork #DigitalMarketing #RealEstateVideos #VideoMarketing #AITools

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Everyday Courage: Tapping into Your Core Values with Louis Katz | Marketing Expedition Podcast

Episode 238

Thursday, June 12, 2025 • Duration 51:04

Louis Katz is a keynote speaker, coach, and founder of The Courage Inside, where he helps leaders and teams build courageous companies—one bold step at a time. With a unique blend of business acumen, street photography, standup comedy, and a knack for storytelling, Louis inspires audiences to ditch fear-based decisions and embrace everyday courage as a driver for innovation, culture, and growth.

A former IT company president turned speaker, Louis knows what it takes to lead through uncertainty. Whether he's blowing a wrong note on his harmonica, firing up a crowd with his signature Fortune Favors The Bold keynote, or sharing lessons learned 10,000 feet up with the US Army Golden Knights, Louis brings a fresh, relatable perspective to navigating change, fostering fearless teams, and standing out in a crowded marketplace.

00:00 - 00:32 “William Shakespeare talked about what the world is a stage. Yeah. Everywhere we go, whether we're talking to one person or 10,000 people, everywhere we go. We're on stage and we have opportunities to present to the world who we are. And sometimes it leads to unexpected, amazing results.” — Louis Katz

00:33 - 00:51 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:52 - 02:12 Louis’ Bio

02:13 - 13:43 Marketing Essentials Moment: Power of Storytelling

13:44 - 15:12 Welcome to the show, Louis!

15:13 - 18:13 Harmonica Performance

18:14 - 20:55 Discussion on Public Speaking

20:56 - 23:12 Applying IT Business Lessons

23:13 - 26:12 Delegating Outside Core Strengths

26:13 - 29:09 Networking and Word of Mouth

29:10 - 32:06 Keynote Insights

32:07 - 32:43 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

Demystifying Marketing for CEOs and Founders with Jennifer Sutton | Marketing Expedition Podcast

Episode 229

Thursday, February 6, 2025 • Duration 01:01:01

Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen.

00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton

00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:11 Jennifer’s Bio

01:12 - 05:50 Marketing Essentials Moment: Types of Advertising

05:51 - 08:02 Welcome to the show, Jennifer!

08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/

14:02 - 22:07 Transition to Freelancing

22:08 - 27:01 Full Circle Agency Model

27:02 - 31:11 Advertising as Media Planning and Buying

31:12 - 36:19 Retention Strategies

36:20 - 38:20 Predicting Market Behavior

38:21 - 42:34 CRM and Sales Process Issues

42:35 - 42:53 Adapting Strategies Over Time

42:52 - 43:39 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!

43:40 - 46:17 Demystifying Marketing for CEOs

46:18 - 52:08 Importance of Specialized Expertise

Building Meaningful Relationships with Your Clients with Rick Elmore | Marketing Expedition Podcast

Episode 139

Thursday, July 14, 2022 • Duration 37:22

Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees.

00:00 - 00:45 Rick’s Bio

00:46 - 05:20 Marketing Essentials Moment: Marketing Funnels

05:21 - 05:48 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:49 - 06:24 Welcome to the show, Rick!

06:25 - 10:13 From being an Athlete to becoming a Successful Entrepreneur

10:14 - 14:16 Simply Noted - An Automated Handwritten Letter Company

14:17 - 16:29 Building Relationships to Help Businesses Communicate with their Customers

16:30 - 21:13 Be Authentic and Stand out from the Competition

21:14 - 22:52 Rick talks about the Quality Control of their Service

22:53 - 23:37 Sweatcoin – It Pays to Walk!

23:38 - 27:48 The Process of Automation

27:49 - 28:18 Reach out to simplynoted.com or linkedin.com/company/simplynoted/

28:19 - 30:56 Rick’s advice on starting your own business

30:57 - 34:10 The Trials and Tribulations of Growing your Business

Using Private Podcasts in Your Marketing Strategy with Nora Sudduth | Marketing Expedition Podcast

Episode 138

Thursday, July 7, 2022 • Duration 01:01:33

Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more.

Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.

00:00 - 00:54 Nora’s Bio

00:55 - 09:04 Marketing Essentials Moment: Finding your Target Audience

09:05 - 09:36 Use Rhea’s Promo code: MONTH1

09:37 - 10:05 Welcome to Peppershock Media’s Marketing Expedition Podcast

10:06 - 11:23 Welcome to the show, Nora!

11:24 - 12:57 Architecting your Marketing Strategy

12:58 - 15:58 “Customers are going to need more reassurance in the buying process.” -Nora Sudduth

15:59 - 18:16 Defining your customer’s potential problems

18:17 - 23:45 Adopting to Market evolution

23:46 - 26:54 Increasing the Value of an Offer

26:55 - 32:13 What is a Private Podcast?

32:14 - 33:20 Monetizing your Private Podcast

33:21 - 34:21 Hello Audio is THE best format for creating aconnection between you and your audience!

Building a Predictable, Sustainable and Profitable Business with Joe DeMaria | Marketing Expedition Podcasts

Season 1 · Episode 137

Thursday, June 23, 2022 • Duration 01:08:04

Joe DeMaria got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again.” After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. After several unsuccessful attempts at developing an online course, Joe discovered a new way to create and teach online courses that inspire action in people.

"Dynamic Ascension Training", is an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.

Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet -- having worked to create dozens of Dynamic Ascension Training Programs for high-end entrepreneurs, coaches, and consultants.

TeachToScale is an extension of all that Joe has learned through the years of developing courses, providing training, and working with clients.

00:00 - 01:02 Joe’s Bio

01:03 - 11:04 Marketing Essentials Moment - How to Accelerate your Word of Mouth Advertising

11:05 - 11:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

11:34 - 13:49 Say your last name for me, Joe!

13:50 - 17:22 The difference between growing and scaling your business

17:23 - 24:24 Architectural strategy in marketing

24:25 - 29:59 Understanding your vision for the business

30:00 - 35:04 Relationship building

35:05 - 41:25 “People don’t want to necessarily learn how to use your product, they want to learn how to actually build skills.” —Joe DeMaria

Up Your Social Media Game and Fame with Rhea Allen | Marketing Expedition Podcast

Episode 136

Thursday, June 16, 2022 • Duration 58:19

As an early adopter of social media and now an industry-leading social and digital marketing expert, and influencer, Rhea Allen will share the latest in tips and tactics you can use to up your social media game and fame! Review tools and technology to help you keep consistency and efficiency in your posting, scheduling, and engaging with your key audience and influencers. Get content ideas, insights, and inspiration to help you grow your followers!

00:00 - 01:24 Listen to our 2nd Thursday Webinar

01:25 - 01:54 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:55 - 04:21 Introduction to Social Media Marketing

04:22 - 06:28 Importance of utilizing Social media

06:29 - 14:17 Roaming around the Metaverse/Facebook

14:18 - 20:11 Getting traction on Instagram, Visual content is the key

20:12 - 23:43 Maximize your 24-hour stories

23:44 - 28:24 LinkedIn for B2B Marketing

28:25 - 29:46 How to make an impact on Video marketing

29:47 -30:32 Cloud Campaign helps marketing agencies scale. Find out more today!

30:33 - 37:48 Growing your brand through video marketing on Youtube and other platforms

37:49 - 42:01 Promoting on Tiktok

42:02 - 45:50 Targeting specific audience using Pinterest

45:52 - 47:36 Social media channels algorithm

47:37 - 53:48 Cloud campaign, All-in-one social media tool

53:49 - 55:05 Other resources that can help your business grow

55:06 - 56:25 Social Media Marketing Audit

Top 10 Episode Recap with Rhea Allen | Marketing Expedition Podcast

Episode 135

Thursday, June 9, 2022 • Duration 34:42

This week we have a special treat! We decided to dig deep into the stats and analytics and pick out our favorite moments from our top 10 episodes. We’ve had a great mix of guests over the years and have learned a lot. Enjoy!

00:00 - 00:16 Top 10 Best Podcast clips mashed up

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 05:40 No.10 - Playing In and Outside the Sandlot with Marty York

05:41 - 07:56 No.9 - Marketing Yourself through writing with Stacy Ennis

07:57 - 11:36 No.8 - Podcasting for Business

11:37 - 14:29 No.7 - Rebranding your Company and Building Community with Jenn Graham

14:30 - 19:28 No.6 - Navigating the Cryptocurrency Ecosystem with Clay Space

19:29 - 23:16 No.5 - Transforming Company Culture with Ron Price

23:17 - 26:41 No.4 - Branding Success in the Nightlife Industry with Steve Adelman

26:42 - 29:15 No.3 -

Turning PR and Social Media Skills into an Award Winning Agency with Alex Rossman | Marketing Expedition Podcast

Episode 134

Thursday, June 2, 2022 • Duration 41:39

You may have seen Alex Rossman sharing the stage alongside renowned digital marketers like Gary Vaynerchuk and Tai Lopez OR performing his music alongside acts like The Chainsmokers. Starting his career as a touring musical artist in his early 20s, he quickly learned the skills of PR and social media. As a well-versed entrepreneur, Alex took his passion for social media and transformed it into an award-winning agency. Since Rossman Media’s origin in 2017, Alex and his team have been awarded “Best New Social Media Agency” of 2020 by Business Insider.

00:00 - 00:40 Alex’s Bio

00:41 - 07:35 Marketing Essentials Moment: (ROMI)-Return of Marketing Investment

07:36 - 08:05 Welcome to Peppershock Media’s Marketing Expedition Podcast

08:06 - 08:44 Welcome Alex!

08:45 - 11:38 How to utilize Tiktok to build brand awareness

11:39 - 14:20 “Tiktok’s algorithm favors when a brand creates content that’s already trending.”

14:21 - 17:47 Tips on growing your following to the right audience

17:48 - 23:00 Alex’s journey from the corporate world to the music world to entrepreneurship

23:01 - 24:55 Resources that influence Alex

24:56 - 25:36 DoorDash is a great way to support localrestaurants with safe, no-contact delivery. Get $30 off ($10 off each of yourfirst 3 orders) when you sign up here.

25:37 - 26:59 Sharing insights to the public

27:00 - 29:21 Creating more marketing and creative jobs and helping more businesses to grow

29:22 - 34:15 Shifting from traditional to digital advertising

Exploring the Essence of Creativity with Maxim Jago | Marketing Expedition Podcast

Episode 133

Thursday, May 26, 2022 • Duration 36:29

Futurist, Filmmaker, and Author, Maxim Jago is the Founder and Director of The Creativity Conference - a global meeting of minds to explore the essence of creativity in all its forms.

00:00 - 00:16 Maxim’s Bio

00:17 - 14:40 Marketing Essentials Moment (Video Marketing made easy)

14:41 - 15:10 Welcome to Peppershock Media’s Marketing Expedition Podcast

15:11 - 15:28 Welcome to the show!

15:29 - 17:12 “Say things that you mean and mean it when you say them.” -Maxim Jago

17:13 - 18:26 The origin of the Creativity Conference

18:27 - 20:15 Inspiration for creating something that never exists before

20:16 - 25:09 The Time-telephone concept

25:10 - 27:50 A global meeting of minds in one of the most stunning landscapes in the world

27:51 - 28:22 Get $10 off your first $100+ order of Coach Outletproducts

28:23 - 29:50 Free live streaming

29:51 - 33:30 Shared environment experience