Outsource to Profits Podcast – Détails, épisodes et analyse

Episode 52 

What could you have done better as a CEO? 🤔

In this episode of  "Founder Series", four CEOs reflect on what they’d do differently if they could start over. They share lessons on building the right team, managing time effectively, leveraging public speaking, and investing in project management tools. Gain practical tips to optimize your business and avoid common pitfalls.

Key Takeaways ⬇️

1. Build the Right Team: Use assessments to hire people who complement your strengths and fill gaps, rather than hiring similar personalities.
2. Effective Time Management: Prioritize time blocking and focus more on strategic planning to work on the business, not just in it.
3. Leverage Public Speaking: Seek more speaking opportunities to educate and attract potential clients, while tracking long-term ROI.
4. Invest in Project Management: Early investment in robust project management tools and processes can accelerate growth and streamline operations.

Welcome to the "Founder Series," where I chat with successful founders about what truly drives business efficiency, boosts productivity, and grows profits. Get ready for real insights from those who’ve made it happen!

Here’s what you get to learn this week ⬇️

What's the secret to doubling revenue and maximizing productivity? 🤔 

Hear from 4 successful entrepreneurs as they reveal the strategies that transformed their businesses! Learn how they focused on high-impact activities, delegated key roles, and aligned team incentives to boost profits and streamline operations.

Key Takeaways:

• Focus on the top 4% of clients and activities for maximum revenue.
• Delegate key roles early to avoid bottlenecks and enable growth.
• Turn team members into stakeholders with commission-based incentives.
• Simplify operations by cutting out low-value tasks and distractions.

Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.

About the Guest:

Donald Kelly is the founder of The Sales Evangelist, a leading sales training organization. Through his company, Donald has helped numerous individuals and teams excel in building effective sales pipelines and mastering top-of-funnel strategies. In addition to his training organization, Donald hosts the successful podcast, "The Sales Evangelist," where he shares insights and tips on sales strategies. Donald is based in South Florida and enjoys family staycations at Palm Beach.

LinkedIn Profile:  https://www.linkedin.com/in/donaldckelly/    

In this episode of Outsource for Profits, Jamie Shanks brings on veteran sales trainer Donald Kelly to dissect the complex challenges of transitioning from founder-led sales to a sales-led team model. They talk about the pitfalls commonly faced by founders when scaling a sales team, emphasizing the vital importance of hiring the right talent. Jamie recounts his journey through three different agencies, where hasty hiring decisions often led to regrettable outcomes. 

Throughout the discussion, Donald Kelly shares his wealth of experience, offering invaluable tips on identifying red flags during the hiring process and the benefits of a thorough vetting system. He stresses the necessity of a multi-panel interview process and highlights how diversification in interviewer perspectives can lead to better hiring decisions. 

Key Takeaways:

• Thorough Vetting Processes: Implement a multi-step interview process that includes scenario-based assessments to gain deeper insights into a candidate's proactive skills.
• Hire Slow, Fire Fast: Take the time to ensure you're choosing the right candidate rather than acting out of desperation to fill a position and don’t hesitate to make changes if it’s not working out.
• Involving Multiple Evaluators: Incorporating feedback from various people within your organization, even non-sales members, can yield a more rounded view of potential hires.
• Scenario-Based Interviews: Putting candidates in scenario-based situations helps reveal their thought processes and decision-making skills in real-time.
• Hiring in Cohorts: Consider hiring in small groups to mitigate the risk and ensure continuity even if not all hires work out.

#SalesLeadership #HiringBestPractices #SalesGrowth #TalentAcquisition #SalesStrategy #TeamBuilding #BusinessSuccess #SalesManagemen

Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.

About the Guest:

Larry Schwartz is the founder and president of Schwartz Marketing, where he works with C-suite executives, founders, and marketing leaders to align marketing strategies with product, revenue, and sales initiatives. With years of experience in marketing and a track record of helping small to mid-size companies achieve their marketing goals effectively, Larry brings valuable expertise to the table.

LinkedIn Profile:  https://www.linkedin.com/in/schwartzmarketing/    

In this insightful episode, Jamie Shanks interviews Larry Schwartz, discussing the paradigm shift in marketing strategies post-COVID. They discuss the impact of remote work, the value of outsourcing marketing tasks, and the untapped potential of labor arbitrage in driving marketing performance. Larry sheds light on how offshoring marketing efforts can lead to enhanced efficiency, cost-effectiveness, and increased productivity, urging C-suite executives to reconsider their traditional approaches to marketing.

Key topics covered include the transformation brought about by remote work, the significance of outsourcing $5/hour tasks to offshore professionals, and the substantial benefits of leveraging global talent in marketing endeavors. From analytics to creative design, the conversation highlights various marketing functions that can be effectively managed remotely, fueling growth and maximizing resources.

• The shift to remote work has opened new possibilities for optimizing marketing strategies and leveraging global talent effectively.
• Outsourcing $5/hour tasks to offshore professionals can lead to significant cost savings and improved productivity.
• Embracing labor arbitrage in marketing operations allows companies to scale efficiently and focus on high-value strategic initiatives.
• Remote teams can handle diverse marketing functions, including analytics, creative design, and campaign execution, with notable success.
• Time zone differences can be leveraged as an advantage, boosting productivity by enabling 24-hour operational support and task completion.

#marketing #innovation #efficiency #marketingstrategy #remotework #success #growth #profitability  

Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.

About the Guest:

Domenic Colasante is the CEO of 2X, a marketing-as-a-service firm specializing in B2B marketing. With a background as a former CMO in the tech industry, Domenic founded 2X to revolutionize the marketing service sector. His company has reached a milestone of a thousand employees in just six years, offering unique and high-quality offshoring solutions for businesses.

LinkedIn Profile:  https://www.linkedin.com/in/domeniccolasante/   

In this insightful episode of Outsource to Profits, Jamie Shanks interviews Domenic Colasante, the CEO of 2X, about the transformational impact of leveraging offshore talent in marketing strategies. Domenic talks about redefining marketing operations, sharing valuable insights on the paradigm shift needed to optimize marketing budgets, and scaling business impact exponentially through innovative organizational models.

Key points covered include the challenges in integrating offshore talent effectively, the strategic reengineering of marketing operations, and the importance of allocating resources effectively. With a focus on restructuring marketing functions for enhanced efficiency, Domenic highlights the critical shift towards viewing labor as a utility to drive strategic priorities and achieve remarkable results.

• Lack of exposure to high-quality offshore services hinders marketers from realizing the full potential of leveraging offshore talent effectively.
• Successful organizations re-engineer marketing processes and workflows to optimize operations and align resources with strategic objectives.
• Offshore talent clusters in regions such as Southeast Asia and Latin America offer diverse skills and English proficiency, making them ideal hubs for scaling marketing operations globally.
• To maximize marketing impact and efficiency, marketers should bifurcate core competency tasks from standardized operational activities and strategically allocate resources accordingly.
• By embracing innovative operating models and leveraging offshore talent, businesses can achieve significant cost savings, flexibility, and scalability while driving growth and maintaining competitiveness.

Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.

About the Guest:

Dan Monahan, co-founder and CEO of WSI, has spent nearly three decades transforming businesses through digital marketing and franchising. With a network of global digital agencies and a strong focus on AI integration, Dan's expertise lies in leveraging offshoring and technology to optimize efficiency and drive growth.

LinkedIn Profile: https://www.linkedin.com/in/monaghandan/?originalSubdomain=ca 

In this engaging episode of Offshore to Profits, Dan Monahan discusses the evolution of AI in the digital marketing landscape and its impact on business optimization, cost reduction, and talent acquisition. He goes into the concept of the "human cloud" and the transformative role AI plays in reshaping traditional work dynamics, driving efficiencies, and unlocking hidden profits. Dan highlights the significance of offshore talent acquisition in tapping into diverse global expertise and achieving unparalleled employee engagement and retention rates.

• Leveraging AI and offshore talent can significantly enhance customer experience, optimize costs, and boost efficiencies within agencies and clients' businesses.
• The shift towards an AI-assisted human cloud has opened up new possibilities for global talent acquisition, enabling businesses to access top-tier professionals worldwide.
• Strategically selecting offshore markets based on skillset requirements and employing rigorous screening processes are key components of successful talent acquisition.
• The integration of AI tools like copywriting and video production software levels the playing field for global talent, driving labor arbitrage and enhancing business performance.
• Offshore talent acquisition not only offers cost savings but also provides access to top-notch professionals, fostering employee engagement and retention on a global scale.

#OffshoreToProfits #DigitalMarketing #GlobalTalent #AIinBusiness #Franchising #BusinessGrowth

SEO Keywords offshoring, ai, franchising, talent, outsourcing, leadership, digital, marketing, growth, business, global talent, digital marketing, business growth, remote work, ai innovation.

Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.

About the Guest:

Alex Glenn is the founder and CEO of Partner Hub, specializing in helping SaaS and service providers find alignment and grow through partnerships. With a deep understanding of the ecosystem of channel partnerships, Alex brings a wealth of experience and expertise to the table, working with companies to expand their footprint and build long-lasting, efficient relationships within the industry.

LinkedIn Profile: https://www.linkedin.com/in/alex-glenn/  

In this insightful episode of "Outsource to Profits," Alex Glenn talks about the complexities of channel partnerships and ecosystem building. Providing valuable insights and strategies, he emphasizes the importance of aligning objectives, nurturing relationships, and viewing partnerships as a means to expand business footprints rather than solely focusing on immediate revenue. By drawing analogies to home building, solar panel installation, and open relationships, Alex sheds light on the mindset required for successful partnership strategies.

• Partnerships should be viewed as long-term investments in expanding an organization's footprint and building a strategic advantage.
• The product-led, affiliate, and strategic partnership approaches each offer unique benefits and need specific strategies to be successful.
• The e-commerce industry sets an example for efficient and strategic partnership practices that B2B SaaS companies can learn from.
• Building power partners and collaborating with service providers can lead to mutually beneficial relationships and accelerated growth.
• Emphasizing strategy over commission-based incentives can drive more meaningful and impactful partnerships in the long run.

#PartnershipStrategies #PartnershipSuccess  #Longevity #Ecommerce #StrategicPartnerships

Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.

About the Guest:

Ryan Staley is the founder and CEO of Whale Boss, with over 25 years of experience in the go-to-market space. Having worked in various sales roles and achieving personal exits, Ryan grew a business from zero to 30 million ARR in five and a half years with just four salespeople. He is deeply focused on leveraging ChatGPT and AI to drive efficiencies, uncover insights, and enhance sales and marketing strategies.

LinkedIn Profile: https://www.linkedin.com/in/ryan-staley/  

In this insightful episode of Offshore to Profits, Ryan Staley discusses the impact of AI on founders and Chief Revenue Officers (CROs). He shares practical applications of AI in various aspects of business, from sales and marketing to team management and data analysis. Ryan emphasizes the need for proactive adoption of AI tools to stay ahead in a rapidly evolving industry, highlighting the benefits of leveraging AI for operational excellence and growth.

Key Takeaways:

• Embracing AI tools like ChatGPT can revolutionize sales and marketing strategies, improving engagement and efficiency.
• Leveraging AI for sales call transcriptions can enable data-driven marketing decisions based on customer inquiries and trends.
• Implementing AI in OKR development can enhance team management and goal-setting for optimal performance.
• Applying Elon Musk's first principles theory through AI tools can help entrepreneurs address challenges and make informed decisions.
• Utilizing AI for data analysis provides actionable insights for strategic decision-making and financial optimization.

#AI #entrepreneurs #sales #marketingtips #businesssuccess #dataanalysis #efficiency #strategy #innovation

SEO Keywords AI, sales, marketing, ChatGPT, founders, AI in sales, AI for marketing, founder-led sales, sales automation tools, AI for CROs, how to use ChatGPT for sales, AI tools for chief revenue officers, AI-driven marketing strategies, using AI for customer support, AI applications in sales and marketing, how to implement AI in sales processes, best AI tools for sales teams, practical AI use cases for marketing, how founders can use AI for operations, AI strategies for improving sales efficiency

About The Host

Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life,” he's trained over 250,000 professionals globally for industry giants like Microsoft and Oracle.

About the Guest:

Name: Erik Huberman Designation: Founder and CEO

Company: Hawke Media Website: hawkemedia.com

LinkedIn: https://www.linkedin.com/in/erikhuberman/ Erik Huberman, founder and CEO of Hawk Media, a leading performance marketing agency in the U.S. With a robust team and extensive experience in optimizing marketing strategies for over 500 brands, Erik shares invaluable insights into digital marketing and business growth.

Episode Summary:

In this episode of "Outsource to Profits," host Jamie Shanks sits down with Erik Huberman, the founder and CEO of Hawk Media, a top performance marketing agency in the U.S. Erik introduces himself and his company, highlighting its extensive experience and innovative AI system used to optimize marketing for numerous brands. The main discussion revolves around the critical importance of understanding and managing Customer Acquisition Cost (CAC) to Lifetime Value (LTV) ratios and payback periods.

Jamie shares his own experience from running his first agency, Sales for Life, where mismanagement of CAC to LTV ratios led to a complex sales cycle and stagnation in top-line revenue despite winning larger deals. Erik echoes these sentiments, emphasizing the necessity of knowing your sales cycle and measuring marketing outcomes over appropriate time frames rather than short periods. He discusses how many businesses fail to account for the time it takes to convert a lead into a customer, resulting in misleading assessments of marketing effectiveness.

Erik explains how Hawk Media’s AI-driven benchmarking tool helps clients understand and optimize their marketing performance by providing accurate KPIs across various channels.

Towards the end, Jamie and Erik discuss the benefits and rationale behind Hawk Media's inorganic growth strategy through acquisitions. Erik explains how acquiring smaller agencies allows Hawk Media to leverage the strengths of talented entrepreneurs while providing them with the infrastructure and support to thrive. Jamie relates to this from his own entrepreneurial journey, discussing the financial and operational struggles that many small agency owners face.

Erik concludes by sharing how listeners can connect with him and Hawk Media for further insights and potential collaboration.

Key Points Discussed:

• The significance of CAC to LTV ratios in marketing strategies.
• Common misconceptions and pitfalls in digital marketing metrics.
• Insights into Hawk Media's AI-driven approach to optimize marketing campaigns.
• Erik's experience with acquiring and scaling digital agencies.
• Strategies for sustainable business growth and overcoming financial challenges.

Keyword Research:

Performance marketing, customer acquisition cost, lifetime value, digital agency growth, AI in marketing, business acquisition strategies, sales cycle optimization, marketing ROI metrics.

Episode: 144

Change is inevitable, but most founders are too deep in the day-to-day to see it coming until it's already disrupting everything. This episode unpacks why leaders have to transform themselves before they can transform their teams, and what it actually takes to build a business that sustains growth through constant uncertainty.

ABOUT THE HOST: 

Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. A three-time agency builder who has navigated the shift from social selling to AI, Jamie brings a hard-won perspective on what it means to embrace change at every stage of a business and why the founder always has to go first. 

LinkedIn: https://www.linkedin.com/in/jamestshanks/

ABOUT THE GUEST: 

Anne Bloom is a Business Advisor, leadership coach, strategist, and author at Your Aspire Coach. A CPHR-certified professional and certified Ikigai practitioner, Anne works with executives and leadership teams who are done fighting the same fires year after year, helping them transform how their businesses operate, grow, and sustain success in a world that won't slow down. 

LinkedIn: https://www.linkedin.com/in/annebloomcphr/

EPISODE SUMMARY: 

Anne Bloom joins Outsource to Profits to tackle the leadership challenge most founders avoid — change. She explains why growth is optional, but change is not, why self-awareness must come before organizational transformation, and how tools like Ikigai help leaders understand their own purpose before expecting their teams to follow. She also shares how her book, No Going Back, frames technology adoption and sustainable growth as leadership responsibilities rather than IT problems.

WHAT YOU'LL WALK AWAY WITH:

• Why change resistance is a leadership problem and not a people problem
• How to lead transformation when your team didn't sign up for it
• What Ikigai reveals about your leadership style in under two hours
• Why technology adoption needs a policy before it needs a platform
• How to think about sustaining growth, not just achieving it
• The mindset shift every founder needs before asking their team to change
•  

#LeadershipDevelopment #ChangeManagement #FounderMindset #BusinessTransformation #Ikigai #NoGoingBack #FutureProofBusiness #OutsourceToProfits #SustainableGrowth