REAL Conversations w/ REAL business leaders making a REAL difference in our world!!!!
Yes, we’re a marketing podcast.
We dive into social selling, content marketing, networking, and LinkedIn, but we’re so much more.
We’re about the habits, mindsets, and strategies that create true growth, connection, and fulfillment.
Host Ben Albert chats with everyone from world-famous marketers, entrepreneurs, and sales geniuses to behavior scientists, wellness experts, and even near-death experience survivors. Each guest brings raw stories and insights, bridging real business success with personal growth.
His role? To pull out the best nibbles of wisdom, packing decades of experience into minutes for you, the listener.
Yes, we get actionable. However, we also look at the story behind the story. This podcast is a deep dive into struggle, failure, frustration, and how to develop true resilience that actually leads to success.
We tackle important topics such as:
• Why networking matters in business
• Proven ways to increase revenue
• Building real connections in business
• Content marketing for maximum visibility
• Using LinkedIn for social selling success
• Self-development goals for entrepreneurs
• How human behavior shapes success
• Mastering the art of persuasion
• Tips to crush your business goals
• Confidence in public speaking
• How to ask the right questions
• Creating an unforgettable brand
• Storytelling that builds belonging
• Habits for resilience in business
• What is real success?
Real Business Connections: on a mission to actually move the needle on 1 million lives, one conversation at a time!
Show Key:
LST= LEARN SPEAK TEACH
ROC: ROCHESTER(NY) BUSINESS CONNECTIONS
FMF: FIFTEEN MINUTE FRIDAY
HIT: REAL HITS
Bite: BEN'S BITES
GG: Real Talk w/ GrowGetters
AB²C Lunch Break Live - LinkedIn Panel Live Stream
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Classements récents
Dernières positions dans les classements Apple Podcasts et Spotify.
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Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.
How To Get Sponsored w/ Justin Moore of Creator Wizard (LST #105)
lundi 26 août 2024 • Durée 56:51
Learn Speak Teach Episode #105 with Justin Moore.
Watch the full episode on Youtube: https://youtu.be/v7OZR8JT_Ho
Securing your ideal sponsorships can significantly boost your success as a creator by unlocking your full earning potential. Mastering the techniques to secure these partnerships helps ensure you’re not missing out on significant opportunities and fully leveraging your potential.
In this enlightening episode, Ben Albert interviews Justin Moore, the founder of Creator Wizard, which helps creators find and negotiate their dream sponsorships. Justin dives into what sponsors truly seek when partnering with creators and highlights how understanding and aligning with a sponsor’s marketing goals can set you apart and make your pitch irresistible.
Learn how to navigate rejection when conducting psychographic research about your audience and discover how to leverage this research to showcase the genuine interest your audience has in potential sponsors’ products.
Justin also introduces the ROPE method and the ARC Framework, essential guides for effective pitching and understanding what brands seek through collaborations.
Tune in to discover whom to pitch, what to include in your proposal, and how to ensure your content aligns with sponsor expectations using the Sponsorship Wheel. Finally, Justin shares actionable strategies for securing repeat business and building lasting partnerships with brands.
Don’t miss these expert tips that could transform your approach to sponsorships!
• Sponsors aren’t just interested in your followers and views; they’re focused on their own initiatives and marketing goals. Your role is to show them how sponsoring you can help achieve those objectives. [04:38]
• Psychographic research offers evidence that you can present to prospective sponsors, demonstrating that your audience is genuinely interested in their products. [18:36]
• Your pitch should be relevant to a current or past campaign by the brand. It should also be organic, connecting to work you have previously published, which shows that your audience has a genuine affinity for the brand. [24:57]
• To secure repeat business from a brand, maintain open communication, proactively reach out, assume the previous collaboration went well, and seek feedback on the success of the partnership. [45:48]
Hala Taha || The Lioness of Linkedin (Rebroadcast)
vendredi 23 août 2024 • Durée 48:12
Learn Speak Teach Episode #59 with Hala Taha.
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Hala’s LinkedIn Masterclass:
Grab the 40% off discount; https://yapacademy.io/products/linkedin-secrets-masterclass
Discount code: Podcast
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Full show notes at: : https://realbusinessconnections.com/episode/halataha2/
During this episode, you will learn about:
[01:47] Introduction to the show
[02:00] Meet and greet; Hala Taha.The podcast princess and LinkedIn queen
[02:08] Previous episode with Hala; https://realbusinessconnections.com/episode/hala/
[03:12] Connect with Hala on LinkedIn; https://www.linkedin.com/in/htaha/
[03:45] How she got started on LinkedIn
[05:41] Why she chose to promote her podcast on LinkedIn
[08:00] How Hala grew her LinkedIn network
[12:37] Tips to expand your LinkedIn network
[17:52] How to scale up your LinkedIn likes and comments
[23:01] Things you’re doing wrong on LinkedIn
[23:41] Guidelines on using LinkedIn hashtags
[26:15] Enroll in Hala’s LinkedIn Masterclass and get a 40% discount. https://yapacademy.io/products/linkedin-secrets-masterclass Discount code: Podcast
[28:22] Mistakes to avoid on LinkedIn
[30:42] LinkedIn hacks you need to know
[33:56] Using LinkedIn for sales
[35:41] How to start your LinkedIn journey
Member Only Q+A w/ “The Go-Giver” Bob Burb (GG #05)
vendredi 5 juillet 2024 • Durée 36:33
Watch the full episode on Youtube: https://youtu.be/0e4fYeJT5wg
He explores the key essential elements known as the 5C’s (Commitment, Connecting, Caring, Curiosity, and Communication) that serve as the pillars for developing business relationships grounded in trust, authenticity, and transparency.
Moreover, Chuck Cooper offers invaluable tips on how to improve employee engagement and explains why it’s your role as a business owner to develop future leaders.
Let’s tap into some of his wisdom
Quote Of The Day:
Quote of the day:” Building strong relationships with your people by being transparent, authentic, and available leads to an asset which has an immeasurable value called trust.” ~Chuck Cooper
Alex Sanfilippo || Podcasting Made Simple (LST #71)
lundi 7 août 2023 • Durée 01:03:45
Learn Speak Teach Episode #71 with Alex Sanfilippo
A fun culture at the workplace is vital for fostering employee happiness, engagement, and productivity. It creates a positive environment where everyone feels connected and fulfilled in their jobs leading to a motivated workforce.
Nick Gianoulis, the founder of The Fun Dept and the “Godfather of fun,” has established a unique approach that transforms company cultures through the power of laughter and happiness. His company, Fun Dept, specializes in bringing laughter and happiness to organizations by organizing various fun activities that boost morale and enhance productivity.
He distinguishes between big production and low production fun. Big production fun involves larger-scale events like off-site team-building retreats or themed parties. On the other hand, low production fun focuses on small, daily activities that inject moments of joy into the work routine.
Nick emphasizes that leaders play a pivotal role in creating an environment where fun is encouraged and celebrated. Leaders inspire their teams to feel more engaged, motivated, and connected by actively participating in and promoting fun initiatives. As the saying goes, “Laughter is an instant vacation.” Leaders who understand this bring a sense of levity and joy to their workplaces.
BIG THANKS TO ALL OF YOU from Ben of www.balbertmarketing.com
Embracing Diversity and Inclusion w/ Morgan Levy of MM Inclusion Solutions (ROC #139)
lundi 31 juillet 2023 • Durée 51:35
Rochester Business Connections #139 with Morgan Levy.
Watch the full episode here: https://youtu.be/AcnycQsBUY0
In a world rich with diversity, inclusion is key to building a vibrant and harmonious society. When we embrace diversity and inclusion, we create a nurturing environment that values and embraces the unique qualities, perspectives, and experiences of individuals from all backgrounds.
In this thought-provoking episode, Ben Albert speaks with Morgan Levy, founder of Morgan Levy Firm, PLLC, and co-founder & principal consultant at MM Inclusion Solutions. Morgan shares her inspiring journey toward championing diversity & inclusion and gives valuable insights on calling someone out without causing defensiveness.
Discover Morgan’s unique approach to addressing problematic behavior by fostering collaborative environments where individuals are empowered to grow and learn from their mistakes. The conversation also sheds light on the profound impact of the COVID-19 pandemic on diversity and inclusion.
Morgan also reveals why she started MM Inclusion Solutions and the courses they offer. Additionally, she discusses the diversity and inclusion self-assessment tool designed to evaluate our bias practices.
Tune in for amazing insights!
During this episode, you will learn about:
[00:37] Episode introduction and a quick bio of our guest; Morgan Levy
Chris Van Vliet || Body Slam Life’s Challenges (LST #70)
mardi 25 juillet 2023 • Durée 58:17
Learn Speak Teach Episode #70 with Chris Van Vliet
REPLAY: LST #36 Chris Van Vliet || 4-Time Emmy Award Winning Interviewer
lundi 24 juillet 2023 • Durée 56:33
REPLAY
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Learn Speak Teach #36 w/ Chris Van Vliet
Watch the full episode: https://youtu.be/644XiSXLLzk
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By asking the right questions, we can achieve almost anything. Find out how in today’s episode with Chris Van Vliet.
Chris Van Vliet is a 4-time Emmy award-winning TV Host, Entertainment Reporter, and YouTuber based in Los Angeles, CA. He has traveled the world reporting on events like the Oscars, Grammys, and the Cannes Film Festival.
You may be familiar with Chris's interviews on YouTube, but to call them “interviews” doesn’t seem fair because they are so much more than that. Chris dives deep into interesting topics with his trademark conversational approach, making it feel like two old friends catching up. This is the case when chatting with wrestling superstars like John Cena, The Rock, or Hulk Hogan, or a Hollywood A-Lister like Oprah Winfrey, Tom Cruise, or Will Smith.
Let’s tap into some of his wisdom.
Tune in!
During this episode, you will learn about;
[00:00] Pre-show
[03:13] Episode intro and a quick bio of our guest; Chris Van Vliet
[05:01] Pains and struggles he overcame along his journey
[08:36] The mindset shift Chris had to embrace when falling and having to start over
[10:30] Why did Chris choose a career path in the communication space?
[16:03] How Chris realized he was on purpose
[38:31] The advantages of building your brand on LinkedIn
[41:58] Connect with Hala Taha; https://www.linkedin.com/in/htaha/
[42:04] The Young and Profiting Podcast; http://bit.ly/3SeNQTO
[43:50] Engagement pods
Key Takeaways:
“You can be running full speed, but if you are running in the wrong direction, you are not gonna get anywhere.” ~ Ben Albert [12:09]
Videos on LinkedIn do not perform well. The only specific types of videos that perform well are the motivational Shareable Videos which have a positive skew that stands out in the feed [18:08]
LinkedIn considers your post low quality if you use big chunky paragraphs because chunky paragraphs don't keep users engaged or entertained [19:57]
When you are talking on social media, stay away from lecturing. You sound like you are lecturing when you give all the information, and you don't let people think for themselves [21:15]
When tagging on LinkedIn, don't tag anyone in your post if they won't respond within the first 90 minutes. [25:24]
You cannot add a link to a third-party website in the comments on LinkedIn. One of the main goals of any social media platform is to keep users engaged and entertained on the platform. If you link to a third-party website, you are taking them off the platform, which is against LinkedIn’s goals. [32:25]
“The longer you wait to make any sort of ask, the bigger the ask you can make.” ~ Hala Taha [34:45]
“If you have a personal brand on LinkedIn, you create so much job assurance for yourself.” ~Hala Taha [38:32]
People Mentioned and Other Resources:
Hala’s LinkedIn Masterclass:
Grab the 40% off discount; https://yapacademy.io/products/linkedin-secrets-masterclass
• The Go-Giver concept entails shifting focus from getting to giving. [02:42]
• Constantly and consistently providing immense value to others is not only a more fulfilling way of conducting business, but it is also the most financially profitable. [02:53]
• In any free market environment, there should be two types of profit: buyer profit and seller profit. This is because both parties end up significantly better off than they were before. [05:19]
• Your income is determined by how many people you serve and how well you serve them. [05:36]
• “All things being equal, people will do business with and refer business to those people they know, like, and trust.” ~Bob Burg [07:07]
• Being authentic means acting congruently with your values. [10:15]
• The key to effective giving is to stay open to receiving. [10:31]
• “Money is an echo of value; it’s the thunder to value’s lightning.” ~John David Mann [12:09]
• Price refers to a dollar figure, whereas value denotes the relative worth or desirability of something to the end-user or beholder. [15:13]
• “You cannot improve a situation that you don’t realize exists.” ~Bob Burg [27:14]
• “The secret to selling anything is to find out what the other person wants and help them get it.” ~Harry Browne [32:18]
[03:27] Quote of the day: “ Building strong relationships with your people by being transparent, authentic, and available leads to an asset which has an immeasurable value called trust.” ~Chuck Cooper
“Building strong relationships with your people by being transparent, authentic, and available leads to an asset which has an immeasurable value called trust.” ~Chuck Cooper [03:27]
Communicating with transparency and authenticity is important to developing trust, showing respect, and leads to the valuing of people [07:33]
When there is a lack of employee engagement, you are not able to get the most value from them.[08:58]
To improve the level of employee engagement, leaders must change the way they lead [09:40]
One of the key roles of being a leader is developing future leaders [12:45]
You can have the greatest technology in the world, but you still need to have people to support the technology [14:17]
Integration Assignment:
1. Revisit your mission & vision values and check whether those statements are accurate today and whether they need to be updated
2. Think about what you want your culture to be like 12 months from now and build a plan on what you need to work on to be able to accomplish that goal
People Mentioned and Other Resources:
1. Unprecedented: Building a Multi-Generational Business on Trust, Respect and the Valuing of People: https://bit.ly/3WDrGfT
• “Perfection is the enemy of done.” ~Alex Sanfilippo [16:09]
• “People will forgive you for the lack of quality of your content but not for the lack of the content itself.” ~Alex Sanfilippo [19:14]
• To ensure you are creating quality podcast content, you have to figure out what you know you do to serve the world and how you can show up and do that [20:14]
• When you niche down your podcast, you give people a way and a reason to identify with you as a podcaster [26:34]
• Being a podcast guest helps you to learn your message well as a podcaster [41:05]
• Your Call to Action should be singular, memorable, and free [50:19]
[33:20] Diversity and Inclusion self-assessment tool
[35:27] Some of the questions in the self-assessment tool
[44:39] How to connect with;
Morgan Levy: morgan@inclusionsolutionsllc.com
Maggie Cousin: maggie@inclusionsolutionsllc.com
[45:03] Rapid Fire Round
Key Takeaways:
• When calling someone out, it is important to approach the situation by assuming the best intentions. By doing so, we foster an atmosphere that promotes understanding and collaboration. [10:18]
• Punishing problematic behavior is not an effective strategy. We should learn and grow from that experience. [14:58]
• Effective implementation of Title IX relies more on practice rather than policy. [25:19]
• Bystander intervention is one of the most effective ways to engage a community in preventing harassment and discrimination. [29:50]
• We are probably not maximizing our progress in various aspects due to our failure to reflect on the exclusionary practices that hinder the realization of our goals. [44:00]
Wrestling is a performance art with an amazing storytelling. And what wrestling does better than any other type of performance art is that it brings you along this journey. [15:13]
"Great branding makes people immediately get a picture in their mind of who you are and what you are about when they see you." ~Chris Van Vliet [20:38]
"Sometimes the best things in life are when life throws you a curveball, and you go with it." ~Chris Van Vliet [28:48]
"Control the controllable." ~John Cena [29:12]
"The cream rises to the top." ~ Macho Man[36:45]
The most important element in content creation is making content that is valuable and shareable [43:57]
Hearing someone's struggle humanizes that person and makes someone on that journey right now realize that if that person who has accomplished so much struggled at the point in their life where I am right now, I can also get through this and accomplish great things. [47:47]
"There is no key to success; it's a combination lock." ~ Ben Albert [48:45]
Whatever you are chasing after, whether a podcast, YouTube channel, writing a book, being a speaker, or starting a business, consistency is the key. We often see somebody who is having great success, and we forget about all the steps they took to get there. [49:48]
Real Business Connections is made possible by www://balbertmarketing.com/
[20:28] Chris’ source of inspiration and people that helped him along the way
[24:02] His secrets to creating rapport
[26:03] Why everything you have or don't have depends on the questions that you ask
[27:56] The importance of gratitude and why you must embrace it
[30:31] How Chris built himself back up after being laid off
[36:05] How he found traction in his career
[39:12] Chris’ Youtube success
[41:13] How to go viral on YouTube
[44:20] What questions to ask a person of influence
[48:28] Be genuine
[51:22] Rapid Fire Round
[53:21] How to connect with Chris
Key Takeaways:
~ Things happen for a reason… Sometimes we don't know what that reason is until much later on in the future when we have more information about the situation and its outcomes.
~ Don't be a carbon copy of somebody else. Choose one thing from one person and another from a different person (and another) to create your own toolkit that will help you progress in life!
~ Success is a process, and by studying the process of success in others, you can improve your own. Learn the steps and methods successful people use to succeed, and emulate them. Successful people leave clues.
~ Try to build a good rapport with people so that when you ask a question that's difficult to answer, they will be more comfortable opening up to you.
~ Everything you have and don't have in your life is based on the questions you ask; asking better questions gets you better answers.
People Mentioned and Other Resources
Tony Robbins
Oprah Winfrey
Larry King
Howard Stern
Leslie Mann
Bruce Willis
The Best of Chris Van Vliet Interviews: https://www.youtube.com/watch?v=qnpXV1D7kbM&t=12s
Real Business Connections is made possible by www://balbertmarketing.com/
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