Revenue Boost: A Marketing Podcast (Kerry Curran)

Hey there! I’m Kerry Curran—revenue growth consultant, industry analyst, and your host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top marketing and sales experts to bring you actionable strategies that drive measurable revenue growth results. We’ve had over 800K downloads, so if you’re serious about scaling your business, hit subscribe to stay ahead of your competition! Revenue Boost: A Marketing Podcast is a must-listen for business leaders, marketers, and sales professionals who want to drive revenue growth, optimize marketing strategies, and stay ahead in a competitive landscape. Across our diverse range of episodes, this podcast delivers actionable insights, expert strategies, and real-world case studies that empower listeners to make informed business decisions for better revenue growth. If your brand sells to marketers, give me a shout about custom sponsorship opportunities! Topics we’re covering: 1. Strategic Marketing for Business Growth How to align marketing with business goals to drive measurable revenue. The role of branding in both B2B and B2C growth, including positioning, storytelling, and visual identity. Leveraging influencer marketing, social commerce, and content strategies for brand awareness and engagement. The power of creativity in marketing—breaking through the noise to create emotional connections. 2. Sales & Marketing Alignment for Revenue Acceleration How to bridge the gap between sales and marketing to create a seamless customer journey. Optimizing discovery calls, CRM strategies, and ABM approaches to generate and convert high-quality leads. Implementing AI-driven strategies for automation, personalization, and improved targeting. 3. Data, AI, and Technology in Modern Marketing The evolving role of AI in search, content creation, and advertising (SEO, retail media, ChatGPT, and beyond). How brands can use first-party data and analytics to enhance personalization, optimize campaigns, and measure ROI. The rise of AI-driven retail media networks, influencer attribution, and omnichannel marketing strategies. 4. Evolving Consumer Behavior & New Marketing Channels The shift in buyer behavior and decision-making—why modern customers engage before speaking to sales. Understanding the impact of social listening, consumer insights, and community-driven marketing. How LinkedIn, TikTok, Amazon, and retail media networks are shaping digital marketing strategies. 5. Optimizing Performance Marketing & Revenue Attribution Best practices for integrating brand marketing with performance marketing to drive ROI. The importance of revenue attribution models—how to track and measure the real impact of marketing investments. How B2B and DTC brands can balance short-term wins with long-term brand building. 6. Founder-Led Growth & Executive-Level Marketing Strategies Insights from top CMOs, marketing executives, and business leaders on scaling brands efficiently. The impact of thought leadership, personal branding, and organic social media in driving business growth. How startups and legacy brands alike can navigate challenges and capitalize on opportunities in a rapidly evolving digital landscape. 7. Retail Media, E-Commerce & Amazon Growth Strategies How brands can leverage Amazon, Walmart, and Instacart to drive online sales and visibility. The latest trends in multi-network retail media, affiliate marketing, and performance-based advertising. How brands can optimize their content, listings, and influencer strategies to succeed in e-commerce. Who Should Listen? CMOs & Marketing Leaders looking to refine their go-to-market strategies. Founders & Executives who want to scale their business with smarter marketing investments. Sales & Business Development Teams aiming to improve alignment with marketing. B2B & DTC Marketers seeking new ways to drive awareness, engagement, and conversions. Growth & Revenue Leaders focused on maximizing ROI through data-driven strategies. Each episode is packed with expert insights and practical takeaways that help businesses drive sustainable growth, optimize marketing investments, and build a competitive edge. Why This Podcast Matters B2B business development is more complex than ever. Many companies are over-investing in sales while pulling back on marketing—yet buyer behavior has shifted in the opposite direction. 🔹 Today’s buyers build their shortlists before speaking to sales reps. 🔹 If your brand isn’t visible and credible, you won’t make it into their consideration set. To win in today’s market, you must excel across four critical stages: ✅ Awareness: Buyers must know your brand ✅ Affinity: They must believe you can solve their challenges ✅ In-Market: They must be ready to buy ✅ Engagement: Sales must convert them into customers At RBMA: Revenue Based Marketing Advisors, we offer Fractional CMO services to help businesses optimize their entire growth infrastructure—from brand development to sales enablement—delivering: 🚀 Increased high-quality lead volume 🚀 Shortened sales cycles 🚀 Improved close rates I’m Kerry Curran, Founder & Chief Growth Officer of RBMA, with 20+ years of experience driving double- and triple-digit revenue growth for B2B companies. I specialize in helping scale-ups, mid-market agencies, tech, and service-based businesses build revenue-driven marketing strategies that align with sales for measurable impact. Let’s Grow Together Ready to unlock your business’s full potential? Subscribe now and start driving the revenue growth your business deserves. 🚀 Revenue Boost: A Marketing Podcast is brought to you by RBMA: Revenue Based Marketing Advisors. Learn more at https://www.revenuebasedmarketing.com/ Let’s set up a call to identify opportunities in your growth infrastructure and get your business on track for increased revenue in 2025.