The Internet Marketing Podcast – Details, episodes & analysis

In this final episode of the series, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Simon Lesser, the panel share advice on improving website speed and performance; considerations for choosing SEO and tech SEO tools, and the significance of log file analysis in understanding Google crawling behaviour and website performance. Join us as we demystify technical SEO and gain expert perspectives on optimising websites for success.

In this episode:

10:06 Why log file analysis is essential for the SEO process.

17:50 Google Search Console crawl stats - reporting limitations and the alternatives.

27:46 Why understanding how the web works will deliver better results as an SEO

33:48 Quick content wins – how to quickly assess and optimise content for better impact.

47:40 How to optimise file loading for faster page speed.

53:55 SEO tools – advice on how to choose and get the best value for your money.

More about our panellists:

Simon Lesser – https://www.linkedin.com/in/simonlesser/

Simon is the cofounder and CEO of Dragon Metrics. He loves building software that helps customers get the SEO data they need to make smart decisions.

Paulo Andraus – https://www.linkedin.com/in/pandraus

Paulo is a brazilian SEO living in Munich and he leads a team of technical SEOs to increase Stylight's millions of pages' visibility on Google.

David Gossage – https://www.linkedin.com/in/david-gossage-54103240/

David is an SEO manager with over 10 years’ industry experience and a passion for eCommerce websites. He is adept at both the creation and implementation of strategies for brands with ambitious targets and a desire for a high return on investment.

Beth Woodcock – https://www.linkedin.com/in/bethanywoodcock/

Beth is a Northern lass that has been working purely in Technical SEO for over two years.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Charley Brennand, this episode dives head first into the fast-evolving evolving social and paid search landscape. We cover the dominance of video content and its place in paid search campaigns, plus the crucial importance of testing and exploration in the ever-changing world of digital marketing. So, grab your notepads and get ready to be inspired by the insights and debates from our expert panel.

In this episode:

05:00 Is video content essential for successful PPC campaigns?

11:24 Historical persuasion principles - why they still apply in the digital world.

30:17 Targeting flexibility and testing is the key to successful paid search campaigns.

36:33 The importance of compelling copy and visuals in paid advertising.

40:55 Using emotional storytelling - how you can create effective content based on emotional stories.

43:31 Social channels' wider effects on brand building.

More about our panellists:

Charley Brennand - https://www.linkedin.com/in/charleybrennand/

Charley is working hard to remove the barriers to entry for new talent entering the Digital Marketing industry, specifically Paid Media. She's had a VERY squiggly career by her own admission but believes everything in your career has a purpose.

Danielle Gipps – https://www.linkedin.com/in/danielle-gipps-7aa098110/

Danielle is the Agency Marketing Manager at Revenue Growth Agency and an avid believer in the power of Storytelling in helping brands break through advertising noise. She has a passion for the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns.

Sarah Sal – https://www.linkedin.com/in/sarah-sal-454a1460/

Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer.

Cathryn Stormont – https://www.linkedin.com/in/cathrynstormont/

Cathryn has an incredible track record in achieving business growth, through both search and social advertising for the last 14 years. Helping the likes of Hobbycraft, Wiggle, Fujifilm, Mazda and Grapetree.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we’re talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges of measuring advertising effectiveness in a rapidly changing digital landscape. If you’re here to gain expert perspectives on navigating the evolving landscape of video in digital advertising, this episode is for you.

In this episode:

03:18 Ad trends: automation, AI, privacy regulations and opportunities.

07:51 The balance between being creative and precise targeting in video formats.

14:08 YouTube and Google’s development of powerful video platforms.

18:54 How the ad industry has simplified their tools for ‘average’ users.

20:09 How marketers need to adapt to platform changes for increased ad revenue.

Resources mentioned in this episode:

Google Ads Help Centre https://support.google.com/google-ads

Face to face events

More about our guests:

Cory Henke specialises in the direct-to-consumer advertising space. He is renowned for speaking about YouTube Advertising, Data Visualization, and Media Buying at conferences worldwide. Cory's unique contribution to the industry includes developing and managing a proprietary dashboard and analytics platform, utilized by a select group of agencies and advertisers to enhance their digital advertising strategies.

Connect with Cory here:

https://variable.media

https://twitter.com/coryhenke/

https://www.linkedin.com/in/coryhenke/

Jyll is a Google Ads coach and marketing instructor servicing some of the world’s largest advertisers, including Fortune500 companies and Google! She runs several successful learning programmes and boasts a 60K+ following on TikTok, bringing her "insider" expertise to the masses.

Connect with Jyll here:

https://www.linkedin.com/in/jyllsaskingales/

https://jyll.mykajabi.com/newsletter-sign-up

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email [email protected] or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Dave Fink, CEO of Postie, to discuss how to successfully integrate direct mail and digital marketing.

In this episode, we discuss:

• If it is easy to apply digital marketing skills to the discipline of direct mail advertising?
• Whether purpose-driven brandsare more open to utilising direct mail marketing?
• How difficult it is to track the success of direct mail campaigns?
• What can prevent SMEs from adopting sophisticated direct mail advertising?
• What lessons you can take from digital marketing and apply to direct mail?

CONNECT WITH DAVE/POSTIE:

• https://postie.com/
• https://www.linkedin.com/in/davidlfink/

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected]

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by David Morneau, Co-Founder at inBeat Agency. David joins us to share his advice on how to be successful with micro-influencer marketing.

In this episode, we discuss:

• How inBeat agency pivoted their agency to develop a micro influencer marketing service offering during the pandemic
• The criteria used by inBeat agency to identify microinfluencers
• What is a nano-influencer?
• How to choose microinfluencers to work with
• How to best measure the success of micoinfluencer marketing

Referenced on this episode:

• https://www.inbeat.co/

CONNECT WITH DAVID/INBEAT AGENCY:

• https://inbeat.agency/
• https://www.linkedin.com/in/morneaudavid

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected]

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Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Pete Martin, Head of Strategy at Always Be Content. Pete shares with us his thoughts on how businesses can best support and promote their commitment to sustainability and eco-friendliness, without being accused of greenwashing.

In this episode, we discuss:

• The role marketers have in distilling and promoting important scientific messages related to sustainability
• How can businesses avoid being accused of greenwashing?
• Why it's important for marketers to focus on the benefits of sustainability
• How learning about sustainability can propel the careers of future CMOs
• The Club biscuit problem!

Referenced on this episode:

• manager-tools.com
• https://bcorporation.net/
• https://sdgs.un.org/goals
• https://sdgcompass.org/
• https://bimpactassessment.net/
• https://www.cisl.cam.ac.uk/education/learn-online/business-sustainability-management-online-short-course 

CONNECT WITH PETE/ALWAYS BE CONTENT:

• https://alwaysbecontent.com/
• https://www.linkedin.com/in/peterdmartin/

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected]

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Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by William Gadsby Peet and Paul Perry, Co-Founders of Literal Humans.

William and Paul launched their agency in early 2020, right at the start of the pandemic. In this episode, they discuss how they were able to successfully grow an agency during this period, and why they attribute the remote working model to be such a critical component of their success to date.

In this episode, we discuss:

• Just how difficult was it to launch a marketing agency at the beginning of the pandemic?
• How the nature of Literal Human's business model lessened the risk of launching during the pandemic
• Do top-talent now expect remote working flexibility?
• How has remote working impacted creative processes?
• Should marketing agencies expect freelance rates to rise?

CONNECT WITH WILLIAM, PAUL & LITERAL HUMANS:

• https://literalhumans.com/
• https://twitter.com/wgadsbypeet
• https://www.linkedin.com/in/william-gadsby-peet
• https://www.linkedin.com/in/pauldavid-lh

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected]

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Martin Hayman, Founder of Wild Sprout, Co-Founder of the organic search tools 'Twylu' and 'RankCaddy', and author of the book 'The Organic Advantage'.

Martin worked at SiteVisibility back in the early 2010s and has continued to work with SiteVisibility as a consultant under his 'Wild Sprout' umbrella. In recent years, Martin has ventured into the world of building SaaS software, with his SEO tools Twylu and RankCaddy.

In this episode, we discuss Martin's journey from in-house marketer through to SEO consultancy and his more recent ventures in SaaS product development.

In this episode, you'll learn:

• How Martin built his first SEO SaaS products
• How the pandemic has impacted Martin's outlook on work and the development of Twylu and RankCaddy
• How to build the identification of quick SEO wins into your marketing routine
• The importance of focusing on SEO fundamentals and avoiding shiny object syndrome
• 9 of Martin's favourite SEO quick wins to help boost your organic performance

Referenced on this episode:

• [Martin's book] The Organic Advantage: https://amzn.to/3Duziat
• https://surferseo.com/
• https://ahrefs.com/
• https://www.clickflow.com/

CONNECT WITH MARTIN:

• https://www.twylu.com/
• https://www.rankcaddy.io/
• https://twitter.com/martinhayman

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected]

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by eLearning writer, podcaster and all-around enthusiast, John Helmer.

John hosts two popular podcasts on learning ('The Learning Hack Podcast' and 'Great Minds on Learning') and has applied his learning to his portfolio career that has also included being a novelist, musician and marketing consultant.

In this episode, you'll learn:

• Why it's helpful to distinguish between short-term and long-term learning
• Where did eLearning, as we know it today, start?
• When was the Cambrian Explosion of eLearning?
• What is space repetition and why is it important?
• The difference between content marketing and thought leadership
• How marketers can best support eLearning sales teams

Referenced on this episode:

• [Book] The Friendly Orange Glow by Brian Dear: https://amzn.to/3064ZrE
• The Ebbinghaus Forgetting Curve: https://www.psychestudy.com/cognitive/memory/ebbinghaus-forgetting-curve

CONNECT WITH JOHN:

• https://www.youtube.com/c/JohnHelmerConsulting
• https://learninghack.libsyn.com/
• https://podcasts.apple.com/gb/podcast/the-learning-hack-podcast/id1478514163
• https://twitter.com/johnhelmer
• https://www.linkedin.com/in/johnhelmer

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected]

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses.

In this episode, you'll learn:

• The pros and cons for agency marketers in helping emerging brands to grow
• If it's possible to build a brand on Amazon?
• The marketing features of Amazon that you can't get anywhere else
• Carolyn's tips for enhancing product listing pages
• The importance of creating product videos for Amazon
• How to avoid being suspended for review manipulation
• How Amazon's 'Subscribe & Save' subscriptions impact your customer retention

Referenced on this episode:

• https://sku.is/
• https://www.techstars.com/
• https://www.capitalfactory.com/
• Carolyn's book, 'Business Growth Do's and Absolute Don'ts' on Amazon UK: https://amzn.to/2ZUKmyR and Amazon US: https://amzn.to/2Yc1Ndr

CONNECT WITH CAROLYN:

• https://roiswift.com/

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected]

Hosted on Acast. See acast.com/privacy for more information.