Your Intended Message – Details, episodes &amp; analysis

https://www.linkedin.com/in/georgetorokpresentations/

https://clearplanconsulting.com.au/

Better Business Systems and Processes: Sonya Corkery

Episode 238

jeudi 5 décembre 2024 • Duration 35:30

Build a Thriving Business with Clear Communication Clear the Clutter: Streamline Your Business for Success

Episode 233 (Sonya is based in Australia)

In this conversation, we explore:

The Importance of Systems and Processes in Business
- How a lack of systems and processes leads to inefficiencies and constant "firefighting."
- Strategies for developing effective operating systems that streamline operations and boost profitability.
Effective Communication as the Foundation for Success
- The critical role clear communication plays in team collaboration and client relationships.
- Methods to establish consistent messaging and improve internal and external communications.
Gaining Objectivity Through External Business Assessments
- The value of bringing in an outside perspective to identify inefficiencies and growth opportunities.
- How to conduct a business audit to uncover stress points like cash flow issues and staff turnover.
Managing Ego and Embracing Change for Growth
- Recognizing when ego hinders business progress and team dynamics.
- Tips for being open to feedback and making changes that benefit the whole organization.
Preparation and Mindset: Doing Your Future Self a Favor
- The concept of preparing today to set yourself up for success tomorrow.
- How routines, checklists, and even "uniforms" can enhance productivity and reduce decision fatigue.
Building Genuine Connections Through Energetic Interactions
- The impact of authentic communication on building trust with clients and team members.
- Moving beyond rote phrases to create meaningful and personalized interactions.
Listening to Team Members on the Front Lines
- Leveraging the insights of employees who handle day-to-day operations.
- Involving your team in decision-making to enhance engagement and implement better solutions.
The Psychological Benefits of Organization and Planning
- How feeling organized reduces stress and provides peace of mind.
- Small actions that compound over time to significantly improve personal and business efficiency.
Navigating the Unique Challenges of Family Businesses
- Balancing personal relationships with professional roles within a family-run business.
- Establishing clear communication and boundaries to ensure mutual respect and business success.
Accepting Feedback and Turning Challenges into Opportunities
- Embracing constructive criticism as a catalyst for improvement.
- Understanding that change is necessary to achieve different and better outcomes.

Join us as we delve into these topics with Sonya Corkery, who shares her expertise on cleaning up businesses, enhancing communication, and setting yourself up for future success.

-----

About our guest, Sonya Corkery:

Sonya had an extensive corporate career in finance. That includes time as a financial planner, bank manager and commercial lender.

She and her husband owned and operated a successful multimillion-dollar electrical contracting business for 16 years.

Learn more about Sonya and how she might help your business at

-----

Excerpts from this conversation with Sonya Corkery:

Key Insights from Our Conversation with Sonya Corkery

Get ready to transform your business with actionable insights! In this episode of Your Intended Message, we sat down with Sonya Corkery, a seasoned consultant helping businesses clean up their operations, streamline processes, and achieve sustainable growth. Here’s a sneak peek into the conversation:

Q: What does it mean to "clean up a business"?

Sonya: We joke about being the “janitors of the business world” because we come in, tie up loose ends, and establish systems and processes. Many businesses lack a framework and operate in constant crisis mode. We help assess these gaps, implement solutions, and make life easier for business owners.

Q: What’s the most common issue you see in businesses?

Sonya: The biggest problem is a lack of systems and processes. Owners often start with a great idea but don’t have the tools to turn it into an efficient operation. Clear systems streamline workflows, ensure consistency, and make training new team members much easier.

Q: Why is communication such a critical part of business success?

Sonya: Communication is at the heart of everything. Without clear communication, you’re not giving your team or clients the best chance at success. Documenting processes and ensuring consistent messaging is vital for maintaining quality and alignment within a business.

Q: How do you handle resistance from business owners who don’t want to change?

Sonya: It’s tough for anyone to hear they’ve made mistakes. I always say, “You’re not alone in this; many people face the same challenges.” We approach the situation objectively, showing how small changes can lead to better outcomes. Sometimes they need time to process feedback, and that’s okay—it’s all part of the journey.

Q: What advice do you have for getting into the right mindset?

Sonya: I always say, “Do your future self a favor.” Prepare today for what you’ll need tomorrow. Whether it’s making notes for a meeting or setting up a process, these small actions compound over time. Even something as simple as wearing the right “uniform” for a task can help set your mindset for success.

Q: What’s the key to working effectively in a family business?

Sonya: Communication is even more critical in family-run businesses. Early on, my husband and I had to learn to separate our egos from what was best for the business. Clear boundaries, open dialogue, and mutual respect are essential for balancing personal and professional dynamics.

Q: How can businesses use feedback to improve?

Sonya: Feedback, even when it’s uncomfortable, is a gift. I tell business owners to sit with it and reflect. Change is hard, but continuing with the same approach will give you the same results. By addressing feedback, you open the door to growth.

Why listen to this episode? Whether you're a seasoned entrepreneur or just starting, Sonya’s insights on systems, communication, and mindset will inspire you to tackle your business challenges head-on. Don't miss her advice on preparing for success and creating genuine connections in your business.

-----

----more----

Your host is George Torok

Connect with George

https://www.linkedin.com/in/georgetorokpresentations/

Tell Your Terrific Stories: George Torok

Episode 229

jeudi 26 septembre 2024 • Duration 21:24

How can you use stories to convey your message Tips to tell your stories

Your host, George Torok tells you the three part formula to deliver an effective story.

Then you hear two stories from him, one a business story and the other a personal story. They're both effective when you understand your purpose.

George analyzes each story to point out the key parts and techniques to craft and deliver your stories successfully.

Episode 224

In this solo episode with George Torok, we explore: - The power of storytelling in business communication - How to find and craft compelling stories - Three key elements of a successful story - Using personal anecdotes to connect with your audience - Common mistakes to avoid when telling a story

Key Takeaways: - Practice crafting stories that are concise and relevant to your audience. - Engage your audience with an intriguing opening question or bold statement. - Use visuals and emotions in your stories to make them memorable.

"When you tell stories about yourself, don't make yourself the hero all the time. Occasionally, maybe, but not all the time, because then you sound self-centered, and it's hard to connect with you."

"The best stories plant visuals in the mind of your listeners and touch their emotions."

Guests of Your Intended Message who discussed story telling:

Graham Brown: 3-box Story Telling Episode 68

Bruce Scheer: Inspire your buyers with the right narrative Ep 171

Richard Rosser: How to leverage AI to tell your story EP 170

Alan McLaren: Story telling to build your leadership brand EP 108

Robert Tighe: Find and tell your origin story Ep 91

-----

----more----

Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok

Connect with George

https://www.linkedin.com/in/georgetorokpresentations/

https://calendly.com/worktalk

Write email that Grabs Attention and doesn’t Offend: Liz Danziger

Episode 134

jeudi 16 février 2023 • Duration 35:41

Check your email with the "you idiot" test before you send How to write emails that are more productive

Episode 134 (Liz is based in L.A.)

In this conversation with Liz Danziger we explore:

How to write emails that work effectively
What to check when you reread before sending
The three P's to prepare your message
The New York Times and court room guide for emails
How to write and email that people read
The right type of emotional language

About Liz Danziger:

Liz is the author of four books published by major publishers including business writing guide, Get to the Point! She is also a columnist on Inc.com

She has decades of experience in helping teams to write clearly and confidently.

Her goal is to empower people to wield the power of words to create success.

To receive her monthly writing tips called Writamins visit www,WorkTalk.com

At the same site you can get your copy of Ten Tips for Communicating Effectively in a Fast-Paced World.

You can arrange a complimentary 30-minute call to explore communication issues in your organization. Select a time on her calendar

-----

Excerpts from this conversation with Liz Danziger:

02:53

Yes, one thing is that they could know their purpose before they start and know their point before they start. My view is that most writing problems happen before a person starts to write. They happen in the thinking phase when people don't think about their purpose.

And that's why I'm so pleased to be on this podcast, your intended message, because that's exactly what the worktop trainings are about is having people be clear on their intentions, and then target their readers.

And so the first thing is to know your purpose and your point. The second thing would be to think about your reader it astonishes me sometimes, how people will just sit down and they're just tap it, tap it tap, but they're writing away.

And then if I stopped them in coaching or in training, and I asked them, so what do you think your readers interested in? And they're like, oh, that's an interesting question. So they need to think about the reader and they need to use clear language.

And the last thing I will say is, people have to reread before they send. It's a common common error that people just tap it tap and send without proofreading. And they live to bear the consequences.

-----

And the way to use email, when you have an emotional message to send is to send the person an email saying, There's something I need to discuss with you, are you available next Tuesday at 1015.

That's how you use email when you have emotions. Because the emotional email will come back to bite you.

-----

And sometimes you can do some short, persuasive emails. I just want to backtrack a little bit and talk about when your topic, your theme, which is your intended message, which I just love.

And there are basically three main purposes that business documents have. And those are to inform, to request and to persuade.

If you look at every email you ever wrote, you will see that in all likelihood, it falls into one of those categories you're telling, you're asking or you're selling. And we need to know which of those we're doing in order to effectively convey our message.

-----

----more----

Your host is George Torok

George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Connect with George

https://www.linkedin.com/in/georgetorokpresentations/

For weekly tips to improve your presentations visit

https://www.speechcoachforexecutives.com/

The Whole Message = Your Intended Message + The Unintended Message

Episode 133

jeudi 9 février 2023 • Duration 20:11

Are you clear on the difference and interference between your intended and unintended messages?

Episode 133

In this episode, George Torok offers his insights about:

What are the two blended components of the whole message?
What are the filters that might distort your intended message?
What is that static that can sabotage your intended message?
What are the elements that generate the unintended messages?

George Torok is a specialist in communication skills. He coaches executives to deliver their message more successfully. That might be in conversation or presentation.

Learn more about his programs and the results of his clients at

-----

Excerpts from this episode:

Today, let's look at the title of this podcast, your intended message. That is part of the message that you send. When you send a message.

Did you know that there are two distinct parts not so distinct, mixed together within your message, your whole message is actually a blend of your intended message and the unintended messages. Let's look at the challenges of both. And once you are aware of these challenges, you can deal with them more effectively, and communicate more successfully. Start let's start with the intended message.

The intended message, of course, is the message that you want to send you hope to send and you believe you sent. However, it's not necessarily the message that was received and understood. And you can probably guess why is that the case? Well, here's four possible reasons why your message might not get through the intended message might not get through one.

Perhaps you failed to clarify your message before sending. And this is a common mistake when it's more common when speaking than writing, we can do it in writing. The good news about is when you write a message, you have time to review and edit before you send. And if it's a particularly thorny message, you might be wise enough to write it, review it, put it aside for a day and come back to it the next day where you can review it and edit and maybe not send it at all.

However, when you're speaking, the danger is you don't have the opportunity to edit unless you have prepared and rehearsed this message that you are delivering, which I suggest you do whenever you can.

So perhaps the first reason why your intended message doesn't get across is maybe you simply failed to clarify your message before sending clarify your message before you start speaking. And that might mean pausing and thinking before you speak.

-----

To you, it's a mess. To me, it makes sense. And your head. What's going on your head makes sense to you, because you've had all your life to get used to the mess in your head.

And when you want to send a message, you need to take that message in your head, convert it into words, speak the words, they hear the words and convert it into the mess in their head, there's a couple of translations going on. Good opportunity for things to go wrong. And one of the areas of things might go wrong, is the filters that we use, to that we put your message through before we even consider it.

And the filters, we have filters, we filter your message because we are bombarded by messages every day. And we need to make quick decisions. And sometimes those filters work against you getting your intended message across.

What are some of those filters? Well, the first one is beliefs. What are the beliefs that they have? The beliefs they have about you, your company, your organisation, the group you hang around? When what beliefs the topic, your topic, you're talking about that you're telling them? What do they believe? How do they believe differently? And are you addressing those beliefs? Are you clarifying the message,

-----

Your host is George Torok

Connect with George

https://www.linkedin.com/in/georgetorokpresentations/

For weekly tips to improve your presentations visit

Write Your Book: Michael Levin

Episode 132

vendredi 3 février 2023 • Duration 34:31

You can publish your book with a ghost writer How do you know if it's time to publish your book?

Episode 132 (Michael is based in New Jersey)

In this conversation with Michael Levin we explore:

Recognizing if you are at the right point to publish your book
Why a book is an interim report and not a final report
Your message must be of value to your readers
How your book can shift the narrative
Why a thought leader must publish their book
The 90-minute book plan
The benefit of independent publishing

About Michael Levin:

Michael is a New York Times bestselling author and is the most prolific and experienced business ghostwriter in the US publishing industry.

He has written more than 20 legitimate national bestsellers and multiple number bestselling books for his clients.

To explore working with Michael to write your book, you can call him at

617-543-3747

Learn more at his website: https://www.michaellevinwrites.com/

-----

Excerpts from this conversation with Michael Levin:

Books are magic

-----

The first chapter is about the readers' problems

-----

03:02

Writing a book for yourself is one skill. But then the other skill is writing it as a ghostwriter. Putting someone else's ideas into words. What mental shift do you need to make when you go into ghostwriter mode?

03:22

Yeah, that's a great question. George, I met Amy Tan, I actually shot pool with Amy Tan, it's a long story. And she she wrote the kitchen, God's wife and the Joy Luck Club and a lot of other best selling really important books.

She says that whenever she was getting into a different character, she would look at her shoes. And just imagine she was physically in the shoes of the other character.

I don't really look at my shoes. But I do think a lot about what's this person's worldview? How do they grow up? What did they see that I haven't seen? How do they express themselves?

And I'll study the transcript of the call because that's going to give me clues as to their syntax, and how and then their word choice, their mode of expression. Do they like short sentences? Do they go on as I am now.

And you put that all together? And it's sort of a mimicry skill combined with the ability to write writing someone else's voice and put material together, you put that all together and and you can generally find your way into somebody's voice. I mean, I've been doing this long enough.

So I've been doing this for 30 years. So you know, this is what I do.

-----

Yeah, so I'm hearing there, that one possible sign or signal that you might be ready to write a book is when you're going through a major change in your own growth, own development?

09:34

Yeah, that's true. That one of the times to write a book is when you're about to make a great leap forward in your career and you want the world to understand who you are, as opposed to seeing the world seeing you as who you've been.

And then at the same time, there are other folks who are most of the most of the people I work with, as I said, they're already successful.

And they just simply they want more, you know, they want more clients. They want more assets under management. They, they want more fame, they want their brand to be out there in a bigger way.

They want it to be easier to acquire new clients, they don't want to have to, you know, get out there and speak or hustle or do all that they want the book to do the work for them. And that's what books do.

Books are magic. I always say that, when you do a book magic happens, you cannot predict from which direction the magical calm or what it will look like. But time after time after time, the results for the clients are indeed magical

-----

----more----

Your host is George Torok

Connect with George

https://www.linkedin.com/in/georgetorokpresentations/

For weekly tips to improve your presentations visit

Learn more about the book, on Amazon.

Networking, Connecting & Giving: Larry Kaufman

Episode 131

jeudi 26 janvier 2023 • Duration 34:58

Build a stronger support system by connecting and giving to others Build life-changing relationships from college to retirement

Episode 131 (Larry is based in Chicago)

In this conversation with Larry Kaufman we explore:

Recognizing the value of a strong and supportive network
How to build stronger connections by giving and open to help others
Understanding that there are many forms of giving
Distinguishing your inner circle from your outer circle
How to start the conversation if you are in career transition
How to handle a person who is only a taker

About Larry Kaufman:

Larry is the author of the best-selling book, The NCG Factor - a Formula for Building Life-Changing Relationships from College to Retirement.

He is a connector, giver and rainmaker who lives his life to help others.

Larry is the Managing Director for the Midwest Region at Jefferson Wells.

Learn more about Larry at the website www.Kaufman-Larry.com

-----

Excerpts from this conversation with Larry Kaufman:

It's really getting to know people, more authentically learning about them, and finding ways to be a connector and a giver.

-----

04:32

So that concept of giving could be as simple as connecting someone to a better source a better resource?

04:41

Right! Because I'm not always the best resource. You know, if you if you needed, you know, someone to fix the electrical in your house. I have to refer you to some people, my network, we're going to be without power.

-----

07:38

It does. I don't give with expectation for the GET. And if you do, you're doing it wrong. However, I've been very giving and it's very fulfilling. I enjoy it.

Like it's it's a big thrill. It's euphoric, when I hear back, Larry, this connection led to a job or helped my charity or did this for me and my family.

But sometimes you will need that favour George, you'll need it for a family member for yourself. And it's those people, you know, those in transition with a job that never built a network, they were working 70 hour work weeks, all sudden, 20 years later, they're out of a job.

They're like, I don't have a network. And they're asking people they don't know for favours and they're like, I don't really know you. And so I can help my children, my spouse, those in my inner circle, outer circle, I have built a great network.

And usually it's not for myself that a call on those favours. It's for other people that need help.

But I have needed favours you have to read the book to read about a favour I called in for my son but it really is important to build relationships because you can't do the Godfather ask for that favour. Someday I'll need that favour.

-----

15:08

So you don't necessarily need to be emailing them every week or every month, if the relationship ended on a strong positive, there's a pretty good chance is still that strong positive?

15:24

Yeah, because I've reached out to people, and I got them a job five years ago and said, Hey, Mary, I need your help, Larry, whatever you want, you know, I'm in my job because of you.

Well, you know, I didn't get them the job. So I could call them later for a favour. But I know when I call them, it's like, hey, we pick up where we left off. And so it's, it's wonderful. It's hard to keep in touch with 1000s of people. But, it happens, it happens naturally, or unexpectedly, and it's good.

-----

----more----

Your host is George Torok

Connect with George

https://www.linkedin.com/in/georgetorokpresentations/

For weekly tips to improve your presentations visit

Your conscious vs. your subconscious: Vince Poscente

Episode 130

jeudi 19 janvier 2023 • Duration 37:16

Is your conscious and subconscious on the same team? What is the path out of chaos?

Episode 130 (Vince is based in Dallas)

In this conversation with Vince Poscente we explore:

Recognizing the conflict between your conscious and subconscious
Why you must resolve that conflict before you can pursue success
How to face an earthquake in your personal life
Understanding the role of fear and how you might harness your fears
Creating your own solution loop to escape the earthquake
Appreciating the value of an outside perspective

About Vince Poscente:

Vince is a New York Times best selling author of eight books including his latest, The Earthquake.

He is president of Board Developer providing sound advice for high growth companies.

You can learn more about Vince Poscente and order his latest book at

www.VincePoscente.com

-----

Excerpts from this conversation with Vince Poscente:

There is no linear way out of chaos.

-----

But to answer your question about the earthquake, sometimes we experience a personal earthquake, where we're incapacitated, or we're catatonic or just paralysed by fear of maybe it's bankruptcy, maybe it's divorce, maybe it's a health scare, maybe it's losing a child. I mean, these personal earthquakes that can add absolutely devastate us can create this environment of chaos.

And therefore, how do you get through that chaos? How do you get unparaandlysed and move forward? How do you engage in that way?

And so I'd taken from my own personal financial earthquake, and then turned it into another parable about the ant and the elephant experiencing an earthquake at the very outset of the book, and then how do you get out of this, this chaos? What is this way to get there?

And so that was the challenge of the book.

-----

08:35

Well, here's a fact.

When you run away from fear, it gets larger. When you run towards fear, it gets smaller.

And that is not part of our human experience. Is it like if you run towards something, it gets bigger normally, but fear is insidious. It is. And it's, it's, it's obviously when you get in the middle of it, the reason it gets smaller, you go, Oh, I can handle this, you know.

So those fears, correlate to being able to kind of go against your instinct, which is to run and hide, right? Because there's a part of the brain called the amygdala.

And the amygdala is the oldest part of the brain. And it's quite small about the size of a walnut but that's the gatekeeper for thought, meaning that if you can't get past the amygdala, meaning let's say there's a tiger in the bushes somewhere, right?

The amygdala is going to kick in to do one of three things. It's going to either freeze. That's the first instinct.

The second instinct is to flight to run away. And then the third instinct which would kick you gotta get past these three.

The third one is to fight right so freeze think of a rabbit in the in a field right a little bunny rabbit, and here's a predator, right? What does it do? It first freezes and it just looks around and hopefully you don't see me you don't see me they don't see any. If the predator sees the little bunny, the bunny is going to take off, right?

And then if it's cornered, it's going to rear and then fight, okay, none of those three responses as part of this human condition is to is going to be efficacious, there's going to be very little progress made if you freeze, flight or fight.

So, the hack, by the way, in case you're wondering, let's say you get scared going on stage, speaking to a bunch of people. The reason you've had a bad experience in the past and don't want to do it, again, is that you forgot to breathe, you're not breathing.

And that's trigger for the amygdala, the trigger for the freeze flight or fright flight, or fight freeze flight or fight is to, is to lack of oxygen flow, which is shallow breathing.

So when you're scared, let a scary movie, just notice what your breathing is. It's like it's shallow. It's Oh, no, what's right, and that is triggering the amygdala.

Now it's very safe in a movie theatre to just be there. But if in real life, you're in any of those three states, you're not going to make progress. In fact, the opposite is gonna you're gonna get hurt, something's going to, you know, create a truth in the subconscious mind that this is not a good feeling, but maybe it becomes something like a lack of deserve ability, or there's all sorts of dysfunction that can happen from fear taking hold.

-----

----more----

Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

Your host is George Torok

Connect with George

https://www.linkedin.com/in/georgetorokpresentations/

For weekly tips to improve your presentations visit

Quiet Quitting and the Alternatives: Chris Tuff

Episode 129

jeudi 12 janvier 2023 • Duration 32:20

In your job what fires you up? What sucks? Why both are part of your work and how to find the right balance?

Episode 129 (Chris is based in Atlanta, Georgia)

In this conversation with Chris Tuff we explore:

What is the right balance of work you love and work that sucks?
How the different generations view work differently
Why the grass isn't always greener elsewhere
What does work flexibility mean and how is it changing?
The value of more constructive feedback
How to develop authentic connection with the team
How to be nice and still fire someone

About Chris Tuff

Chris is the author of "Save Your Asks" and "The Millennial Whisperer".

Through his energy, humor and storytelling, Chris demonstrates how connection can accelerate business growth as well as recruitment and retention.

Learn more about Chris at the website www.ChrisTuff.me

Books by Chris Tuff

-----

Excerpts from this conversation with Chris Tuff

-----

There is nothing worse in life than complacency.

-----

So 70%, generally speaking, of your job should actually fire you up and actually put this into tactics where on the first week that someone joins my team, I will have them take their job description and figure out what's in your 70% zone of excellence and fire you up.

And then what's in your 30% zone of suck, right? Because the harsh reality, and I tell this to anyone willing to listen is that 30% of all of our jobs are gonna suck.

-----

I went into an organization that had, okay, so they have 100,000 employees, but 2500 HR leaders, all right, which will give you perspective to just how much they put in their people and culture 2500 people.

And so I dissected their data we did, we spent two months prepping for this meeting. And it all came down to just one big takeaway, which is just make it easy, everyone loves it here.

But you make it so hard for people to actually move laterally to other parts of that organization. The simplest thing you can do is allow people to make those lateral job moves, because people are not leaving, because you make it so difficult, because you end up prioritizing those, those jobs for people from the outside.

-----

Effective, authentic connection. How do you how do you know if it feels right?

So authenticity is one of the things that's so few and far between in this world and my whole platform is around authentic connection. And, you know, one of the things that I emphasize is what I call the art of the fly by.

And the art of the fly by is simply going by anyone on your team's desk and just saying, or, you know, in a hybrid workforce, texting them a video text message and say, George, that vacation you took last weekend look, epic.

Tell me more about it. Like, I saw that you hung out at the beach and tried out surfing, that's awesome. Props to you. How did it go? Right? It's just taking a little bit of that vested interest in their daily lives,

-----

----more----

Your host is George Torok

Connect with George

https://www.linkedin.com/in/georgetorokpresentations/

For weekly tips to improve your presentations visit

Convey Your Message with a Short Book: Mike Capuzzi

Episode 128

mercredi 4 janvier 2023 • Duration 35:17

If you have experience and expertise you can publish a book Let's explore the magic of short books to boost your intended message

Episode 128 (Mike is based in eastern Pennsylvania)

In this conversation with Mike Capuzzi, we explore:

Why a short book can help your business differentiate from the competition
Why a short can boost your career and help build your team
Where do you start when planning a book
Why a short book is better than a long book
How do approach your book project
The magic of short books and free books

About Mike Capuzzi:

Mike has written and published 19 books, including two Amazon @1 Best Sellers.

He has helped over 225 business owners, entrepreneurs and corporate leaders publish their own short books.

He started his career in engineering and shifted to marketing in 1994.

Grab the offer of three free ebooks about the magic of publishing short books here https://mikecapuzzi.com/magic/

-----

Excerpts from this conversation with Mike Capuzzi

-----

The thought is always about serving the reader first

-----

I think most of us are short on time, or at least we appear to be, therefore lets appreciate it - this idea of a short book that can be read in an hour or so.

-----

About two thirds of our clients are local business owners, the local retailer, the local physician, the local chiropractor, the local insurance agent.

And that person that woman, or man who writes that book, they typically want to be what I call five mile famous, they want to be the number one chiropractor, the most sought after Dentist, the you know, insurance agent who's known for XYZ, whatever it might be.

So they're not looking to be a worldwide phenomena, they are looking to be an established authority in their community.

So for them, it's really about being different than their competition. Each one of those types of business owners has a ton of competition, most of their competition, if not all have never written a book.

So right there differentiates them. So being five mile famous for the local business owner is definitely one of the biggest benefits.

For the corporate leader, the entrepreneur, the business owner, like myself, who has a worldwide audience, we have clients all over the world, it's a bit different, it is more about establishing your authority, your expertise on a worldwide level doesn't necessarily mean speaking, though. I have spoken on stage several times over the years.

But it's really about being a credible source of podcast guest, you know, immediate interview potential prospect for media.

And it's really about using your book to establish that expertise, that authority, that credibility.

-----

----more----

Your host is George Torok

Connect with George

https://www.linkedin.com/in/georgetorokpresentations/

For weekly tips to improve your presentations visit